Academic literature on the topic 'Advertising philosophy'
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Journal articles on the topic "Advertising philosophy"
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Maluleka, P., and T. Mathebula. "Trends in African philosophy and their implications for the Africanisation of the South Africa history caps curriculum: a case study of Odera Oruka philosophy." Yesterday and Today 27 (2022): 65–89. http://dx.doi.org/10.17159/2223-0386/2022/n27a3.
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A Kenyan philosopher, Henry Odera Oruka (1944-1995), conceptualised and articulated the six trends in African philosophy. These are ethno-philosophy, nationalistic-ideological philosophy, artistic (or literary philosophy), professional philosophy, philosophic sagacity and hermeneutic philosophy. In this article, we maintain that the last three of these trends, namely professional philosophy, philosophic sagacity, and hermeneutic philosophy, are useful in our attempt to contribute to Africanising the school history curriculum (SHC) in the Curriculum Assessment Policy Statement (CAPS) in post-apartheid South Africa. Against this background, we make use of Maton's (2014) Epistemic-Pedagogic Device (EPD), building on from Bernstein's (1975) Pedagogic Device as a theoretical framework to view African philosophy and its implications for the Africanisation of the SHC in CAPS in post-apartheid South Africa. Through the lens of Maton's EPD, we show how the CAPS' philosophy of education is questionable; untenable since it promotes 'differences of content'; and is at the crossroads, i.e., it is stretched and pulled in different directions in schools. Ultimately, we argue that Oruka's three trends form a three-piece suit advertising one's academic discipline (professional philosophy); showing South Africa's rich history told in the words ofAfrican elders (sage philosophy); and imploring school history learners to embark on a restless, unfinished quest for knowledge in the classrooms in post-apartheid South Africa.
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Vlăduţescu, Ştefan, and Mirela Teodorescu. "An Analitical Extended Book Review - S. Frunză: Advertising Constructs Reality (2014)." International Letters of Social and Humanistic Sciences 47 (February 2015): 98–106. http://dx.doi.org/10.18052/www.scipress.com/ilshs.47.98.
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As communication axis, communication philosophy interrogates the idea that in postmodern society communication constructs reality. The philosopher is called to achieve a new synthesis, between philosophy and media communication, to assume the condition of man of media communication. Media has a decisive influence in relation to the constitution of reality in post-modern consciousness. Communication is related to relationships, to construct interhuman relationships, changing the attitudes of the other, decisions or behavior of others, the perceptions of reality and action according to the requirements of this perception. Secularization as a positive value of modernity does not eliminate the presence of the sacred in modern political imaginary also from communication. Advertising is by exellence the bearer of a deep dimension of reality construction as art of seduction, persuasion, communication. “Advertising constructs reality”, professor Sandu Frunza’s book, published in 2014 by Tritonic Publishing, Bucharest, represents a high level analisys and point out the “reality construction” through advertising as a communication mean of regaining authenticity. Storing an imaginary universe, which allows for the sacred to be manifest in the life of postmodern man, advertising supports the human being in its self-quest through reaching harmony with the surrounding things, with other people and with the world. Advertising is not a new form of religion, even though several of its aspects could be said to be displaying religious dimensions. “We can, says Sandu Frunza, however, state generically that advertising ultimately lodges posmodern man’s religious creativity. In this way, advertising does not propose to challenge or oppose in any fashion the traditional religious patterns of interpreting and living within our world. Instead, it supplies a complementary authenticity, one matching man’s status in a communication-based society”. Advertising offers an alternative view on the world, man and man’s own choice to act coherently upon this view.
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Beard, Fred. "Forgotten classics: Motivation in Advertising, by Pierre Martineau (1957)." Journal of Historical Research in Marketing 8, no. 4 (November 21, 2016): 585–94. http://dx.doi.org/10.1108/jhrm-05-2016-0012.
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Purpose The purpose of this paper is to review and summarize Pierre Martineau’s Motivation in Advertising and to assess its status as a valid forgotten classic of the marketing literature. Design/methodology/approach Motivation in Advertising is reviewed and summarized, and its contributions to marketing and advertising history, thought and practice are assessed. Findings Martineau was among a handful of figures behind the “motivation research” movement among marketers and advertisers during the late 1940s to the 1960s. His “new philosophy” regarding communication theory, persuasion and advertising message strategy and tactics remains highly influential and relevant. Written during a period of tremendous growth in consumption in the USA and a revolution in the use of qualitative research in marketing and advertising, Martineau’s book represents much more than a work about his experiences with motivation research, but a significant contribution to advertising communication theory as well. Originality/value Pierre Martineau was the subject of a historical biography (Martin, 1985), which also focused substantially on the principal themes and contributions of Motivation in Advertising. The book was also widely reviewed shortly after its publication. This more recent review and assessment, however, reveals the work’s valuable historical insights into how postmodern consumption evolved and many present-day perspectives of consumer behavior and advertising effects coalesced during the Consumer Revolution and at the outset of modern advertising’s “Golden Age”.
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Patterson, Philip. "Deceptive Advertising (Book)." Journal of Mass Media Ethics 7, no. 1 (March 1992): 59–62. http://dx.doi.org/10.1207/s15327728jmme0701_6.
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Jablecki, Juliusz. "Defending Advertising." Journal of Ayn Rand Studies 9, no. 2 (2008): 341–49. http://dx.doi.org/10.2307/41560364.
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Abstract Jerry Kirkpatrick's book, In Defense of Advertising, is an intellectually stimulating and enjoyable read that combines a Randian philosophical framework with Misesian economics to provide a solid defense of advertising as an essential element of free market economy.
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Jablecki, Juliusz. "Defending Advertising." Journal of Ayn Rand Studies 9, no. 2 (2008): 341–49. http://dx.doi.org/10.5325/jaynrandstud.9.2.0341.
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Abstract Jerry Kirkpatrick's book, In Defense of Advertising, is an intellectually stimulating and enjoyable read that combines a Randian philosophical framework with Misesian economics to provide a solid defense of advertising as an essential element of free market economy.
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Moitra, Rimi, Neha Purohit, and Anindo Bhattacharjee. "Advertising Ethics: Towards a Stakeholder Approach." Purushartha - A Journal of Management Ethics and Spirituality 15, no. 01 (July 10, 2022): 142–58. http://dx.doi.org/10.21844/16202115111.
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Advertising ethics is a perineal issue which has been addressed in many different ways in the earlier studies published in leading research outlets. However, a comprehensive stakeholder-based view of advertising is the need of the hour. In this paper, the authors revisit the existing literature of advertising ethics that addresses the multiple issues such as advertising to vulnerable population, stereotyping, deception, ethical issues in online advertising, etc. "A conceptual framework for stakeholder approach to advertising has been proposed by the authors which can be a starting point for future research in advertising ethics that addresses the multiple stakeholders of the business of advertising (e.g. advertising professional, client, agency, regulatory bodies, etc.), the target audience of advertising, and the society.
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Adams, Richard. "Intelligent advertising." AI & Society 18, no. 1 (January 1, 2004): 68–81. http://dx.doi.org/10.1007/s00146-003-0259-9.
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Maciejewski, Jeffrey J. "Can Natural Law Defend Advertising?" Journal of Mass Media Ethics 18, no. 2 (June 2003): 111–22. http://dx.doi.org/10.1207/s15327728jmme1802_04.
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Mingxing, MAN. "POSTMODERN ADVERTISING AS A WAY TO PROMOTE THE BRAND." Historical and social-educational ideas 10, no. 6/2 (February 1, 2019): 103–8. http://dx.doi.org/10.17748/2075-9908-2018-10-6/2-103-108.
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In the article, modern advertising is studied as a result of the interaction of cultural and economic features of postmodern society, which determines all the components of the advertising product, its new functions and goals, among which such an important strategic asset as a brand acquires importance in the economy of impressions. Postmodern techniques in modern advertising are considered. Methods of postmodern advertising are analyzed on the example of “white” brands: jeans “Levis” and sneakers “Nike”. Conclusions are made about the effectiveness and popularity of non-traditional advertising content, as well as about its understanding and acceptance by the modern user under the condition of quality performance. Postmodern advertising in recent years has begun to receive the status of a special direction in this area, which has its own style, language, image system, methodology and philosophy, tools and technology. In general, postmodern advertising can be described as a type of advertising activity that uses the principles of postmodernism. Postmodern advertising departs from the usual single-vector images, unambiguous meanings and increasingly-from the direct display of the real object, which is devoted to the advertising campaign. A possible consumer of the product is attracted to a game that can intrigue him and give him the opportunity to test his own creative abilities, the ability to think associatively, IQ, etc.
Dissertations / Theses on the topic "Advertising philosophy"
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Abapo, Lorivie. "The Authentic Self and Advertising : The Effects Advertising has on the Formation of the Authentic Self." UNF Digital Commons, 2012. https://digitalcommons.unf.edu/etd/392.
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In a world bombarded with advertisements, it may be difficult for the development of an authentic self. Authenticity is a mode of existence in which there is ownership in the sense of self, while at the same time being able to present this sense of self to others. To be authentic is to act and live in a way that expresses a genuine concern for the self in which projects and goals pursued. The sense of self is the feeling of genuineness of the self and representing this self requires actions that correlate to these feelings. Advertisements act as communication to the public in an attempt to persuade people to purchase products. The tactics that advertising agencies use cause people and society to internalize these messages, in effect, influencing the way people experience the world. Thus, advertising can have a harmful effect on an individual by hindering the development of an authentic self. I will first explain the concept of authenticity, following a discussion of how people organize experience by means of George Mead’s concept of the ‘I’ and the ‘me.’ I will then provide a description of Martin Heidegger’s account on authenticity in juxtaposition with Sartre’s contrasting forms of inauthenticity by means of bad faith. Finally, I will discuss the damaging effects that advertising has to authenticity, and suggest ways to successfully exist in a world full of these advertisements.
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Pietersma, Nicolas Sjoerd. "What advertisers want : a hedonic analysis of advertising rates in South African consumer magazines." Master's thesis, University of Cape Town, 2005. http://hdl.handle.net/11427/12410.
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Includes bibliographical references.This article explores the role of circulation, readership and reader demographics in the determination of advertising rates in South African consumer magazines. The study uses panel data collected between 2000 and 2003 to quantify the relationships by assigning implicit prices to various magazine characteristics. Furthermore, a synopsis of the structure of the magazine industry in South Africa is developed using cluster-analytic techniques. The analysis lends some statistical credence to some widely held beliefs in the publishing industry; namely that advertisers value the young, the educated and the affluent as audiences. The role of race and gender in the determination of magazine advertising rates is also explored.
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Hoffmann, Benno D. "The Influence of Strategies Used to Communicate Sustainable Corporate Responsibility on Reputation of a Major Airport." ScholarWorks, 2011. https://scholarworks.waldenu.edu/dissertations/945.
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Self-presentation of a corporation as a citizen committed to sustainable corporate responsibility can, according to scholarly findings, help the organization improve its reputation among key stakeholders. The purpose of this case study was to explore the success of one major airport in aligning communication strategies to improve its reputation. The research question involved how effectively a major German airport communicated its commitment to sustainable corporate responsibility to its key stakeholders during 2005--2009. Of particular interest was how key stakeholders perceived the airport's stance towards the impacts of aircraft noise. Corporate documents, newspaper articles, and semistructured interviews comprised the data. Data analyses of documents and interviews included coding segments of texts on key words related to sustainable corporate responsibility. Pattern matching helped aggregate coded text segments into respective coherent and consistent corporate messages. Randomly selected newspaper articles on the airport under scrutiny were coded on a Likert-type scale on how favorably they covered what types of themes. Subsequent qualitative analyses of hand notes fabricated during the coding process revealed how positively journalists wrote about specific events. Results indicated that the airport officials effectively communicated to the airport's key stakeholders regarding economic contributions to public welfare, engagements in neighborhood projects, environmental protection, and noise abatement. Implications for positive social change include the potential for dialogues between the airport and its critical stakeholders that could, in turn, further the long-term friendly coexistence of the airport, its neighbors, and the community.
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Pellicer, Jordá María Teresa. "La visión del mundo a través de la publicidad. Entre el idealismo funcional y la ética aplicada." Doctoral thesis, Universidad de Murcia, 2010. http://hdl.handle.net/10803/10918.
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La publicidad es una profesión atacada desde diversos frentes, aunque lo cierto es que la mayor parte de las críticas recibidas hacen referencia a su vertiente ética. Por ello, a lo largo de esta tesis vamos a analizar esta cuestión y estudiar la ética publicitaria. Analizaremos en qué se basa el marco ético existente y la eficacia y utilidad práctica del mismo. De esta manera, podremos refutar o confirmar las acusaciones vertidas de forma constante acerca de la actividad publicitaria y aportaremos las soluciones a los problemas que encontremos a lo largo de esta investigación. La ética publicitaria entra a debate.The advertising is a profession attacked from diverse fronts, though the certain thing is that most of the received critiques refers to his ethical slope. For it, along this thesis we are going to analyze this question and to study the advertising ethics. We will analyze on what there is based the ethical existing frame and the efficiency and practical usefulness of the same one. Hereby, we will be able to refute or to confirm the accusations spilt of constant form it brings over of the advertising activity and we will contribute the solutions to the problems that we find along this investigation. The advertising ethics enter to debate.
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Robinson, Claire Elizabeth. "Advertising and the market orientation of political parties contesting the 1999 and 2002 New Zealand general election campaigns : a thesis presented in fulfilment of the requirements for the degree of Doctor of Philosophy in Politics at Massey University, Palmerston North, New Zealand." Massey University. School of History, Philosophy and Politics, 2006. http://hdl.handle.net/10179/243.
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This thesis proposes an alternative way of establishing a link between market orientation and electoral success, by focusing on market orientation as a message instead of as a management function. Using interpretive textual analysis the thesis examines the advertising messages of the highest polling political parties for evidence of voter orientation and competitor orientation in the 1999 and 2002 New Zealand general election campaigns. Relating manifest market orientation to a number of statistical indicators of electoral success the thesis looks for plausible associations between the visual manifestation of market orientation in political advertisements and parties' achievement of their party vote goals in the 1999 and 2002 elections. It offers party-focused explanations for electoral outcomes to complement existing voter-centric explanations, and adds another level of scholarly understanding of recent electoral outcomes in New Zealand.While the thesis finds little association between demonstration of competitor orientation in political advertisements and electoral success, it finds a plausible relationship between parties that demonstrated a voter orientation in their political advertisements and goal achievement. The parties that achieved their party vote goals in 1999 and 2002 tended to demonstrate an affinity for their target voter groups by showing images of voters and their environments and images of party leaders interacting with voters. They demonstrated concern for the satisfaction of the needs of existing voters by using words of togetherness and proving they had met their previous promises. They did not change their policy or leadership messages dramatically between campaigns. There was a visual consistency to their television, print and billboard advertising messages which rendered the messages easy to recognise and remember. They were clear about what they were offering in exchange for the party vote and recognised the need to offer something in addition to previous offerings in order to attract new voters.
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Prasad, Ambika. "Stereotype threat in India: Gender and leadership choices." Thesis, University of North Texas, 2007. https://digital.library.unt.edu/ark:/67531/metadc5128/.
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Stereotype threat is a psychosocial dilemma experienced by members of a negatively stereotyped group in situations where they fear they may confirm the stereotype. This study examined the phenomenon in India, thereby extending previous research to another culture. In addition, with participation by students preparing to be professionals, the results are applicable to organizational settings. Ninety graduate students from a professional training institute viewed common Indian advertisements under three conditions: gender stereotypic (women depicted as homemakers), counter stereotypic (women represented as professionally employed individuals) and neutral (no reference to any gender identity). It was hypothesized that females in the stereotypic condition would be susceptible to stereotype threat effect and thus opt for problem solver over leadership role on a subsequent task, while females in the counter stereotypic condition were expected to choose leadership roles. ANOVA was employed to test for differences across the three conditions. The study also hypothesized mediation of the stereotype threat performance deficits by self-efficacy, evaluation apprehension, anxiety, role conflict, stereotype activation, father's and mother's education levels. Hierarchical multiple regression procedures as recommended by Baron and Kenny (1986) were conducted for mediational analysis. Data analysis provided partial support for the two hypotheses. In support of the stereotype threat theory, condition emerged as a significant variable influencing selection of role choice. In line with previous research, no evidence for mediation by any of the variables studied as potential mediators was found. However role conflict and evaluation apprehension may have functioned as suppressor variables that enhanced the variance in the condition-role choice relationship. The results of the study and their implications, in context of the Indian scenario, are discussed. Certain limitations are identified and suggestions made for future research.
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Blake, Greyory. "Good Game." VCU Scholars Compass, 2018. https://scholarscompass.vcu.edu/etd/5377.
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This thesis and its corresponding art installation, Lessons from Ziggy, attempts to deconstruct the variables prevalent within several complex systems, analyze their transformations, and propose a methodology for reasserting the soap box within the display pedestal. In this text, there are several key and specific examples of the transformation of various signifiers (i.e. media-bred fear’s transformation into a political tactic of surveillance, contemporary freneticism’s transformation into complacency, and community’s transformation into nationalism as a state weapon). In this essay, all of these concepts are contextualized within the exponential growth of new technologies. That is to say, all of these semiotic developments must be framed within the post-Internet sphere.
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Yang, Fu-Cheng, and 楊富程. "Philosophy of Election Propaganda Strategy--The Cultural and Creative Advertising in the 21st Century as an Example of Taiwan's Election." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/57362306381863134361.
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碩士南華大學
文化創意事業管理學系
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In this research study is the advertising strategy of the 21st century, Taiwan election propaganda Bend region, due to the development of Taiwan's election propaganda to 2000, with very special transition, but its central election strategy thinking more deeply affected the outcome of the election, based on this observation, the researchers collected data accumulated a long and rich case, find a competitive regional or national elections, inevitably contains a wealth of cultural and creative concepts. Therefore, for the 2000 and 2004 presidential elections secondary, secondary data analysis, an analysis of the case. The study found that the presidential election in Taiwan, propaganda strategy and creative use of strategies philosophical influence voting behavior of power more and more, during the campaign, as long as voters or affected by the appeal, it decided the outcome. The candidates and their party in campaign ads, in addition to dilute the political symbol, but also make full use of the image of the island of Taiwan. In addition to the three lawmakers, Tainan constituency in 2012, using the method of fieldwork interviews, sorting through the data and found that the face of the coming of age of the Internet, as well as the election of twenty-first century style, if not propaganda strategy through the packaging, If you do not integrate into the propaganda strategy of cultural and creative elements, the candidate will not be able to package and sell yourself; are unable to promote propaganda strategy; even unable to attract voters, so the propaganda strategy must be integrated into the cultural and creative. The thesis proposal subsequent related researchers can explore the electoral process, campaign document how the strategy used in a variety of media, as well as political symbols and imagery islands of Taiwan, so should be more clearly the relationship between the interaction of cultural and creative advertising strategy and election propaganda philosophy.
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Watson, James Alexander. "The application of sense-making theory to advertising : an exploratory case study." Thesis, 2003. http://hdl.handle.net/10019.1/16471.
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Thesis (MPhil)--University of Stellenbosch, 2003.ENGLISH ABSTRACT: The purpose of the study was to investigate the controlled transfer of meaning that could be facilitated by the application of knowledge of sense-making theory. An object of communication, an advertisement, was consciously constructed on the basis of sense-making principles. An application of knowledge of sense making was then employed to assess the reception of the advertisement by a selected sample of respondents. The decision to select advertising as the choice of medium for the study stemmed from the increasing levels of criticism directed at this form of communication as a result of its frequent failure to deliver intended benefits for its sponsors. The intended benefits relate to the transfer of meaning that would prompt recipients of advertising messages to take an action that would be of value to the advertiser. More specific criticisms have centred on the failure of a growing number of advertising messages to deliver meaningful benefits as a result of their lack of relevance for the intended recipients of these communications. A call for a shift in mind-set away from traditional linear models currently employed to facilitate the design of advertising messages has prompted a growing recognition of the need to employ a more empathetic approach that would facilitate a positive interaction between an advertiser and a target audience. The emergence of what has been termed experiential marketing communications has advocated a view that advertising communications can promote stronger allegiances between organisations and their customers by the inclusion of meaningful sensory associations for recipients. This view, together with the insights revealed by those working in the field of sense making, suggested that the incorporation of sense-making theory could well accommodate the paradigm shift that has been called for in the design of advertising communications. The views and insights outlined above prompted the development of an advertisement that sought to incorporate sense-making theory into its construction. The requirement to allow for the transfer of intended meaning in the advertisement was facilitated by incorporating frames and cues, the design of which sought to assist in the resolution of equivocality and enable respondents to bridge cognitive gaps. The investigation took the form of an exploratory case study. The advertisement, constructed on the basis of sense-making theory, represented the control element of the study. In-depth interviews were conducted amongst grade 12 learners selected on the basis of their matching the target audience for which the advertisement had been designed. The semi-structured nature of the interviews followed a format that allowed for a comparison to be made between the intended input of meaning and the decoding of responses relating to the advertisement. Results indicated that there was a transfer of intended meanings incorporated into the advertisement as indicated in the decoded responses of respondents. These positive findings tend to indicate that a conscious application of sense-making theory to the construction of advertising messages could enhance their effectiveness.
AFRIKAANSE OPSOMMING: Die doel van hierdie studie was om die beheerde oordrag van betekenis, gefassiliteer deur die bepassing van kennis van die “sense-making” teorie, te ondersoek. ‘n Voorwerp van kommunikasie, ‘n advertensie, is doelbewus geskep op grond van die beginsels van die “sense-making” teorie. ‘n Toepassing van kennis van dié teorie is aangewend om die impak van die advertensie op ‘n steekproef van reagente te assesseer. Weens die voortdurende mislukking van die advertensie medium om beplande voordele aan die borge te lewer, styg vlakke van kritiek gerig tot hierdie medium. Juis hierdie statistiek het die besluit om die advertensie medium as voorwerp van studie te gebruik, laat ontwikkel. Die beplande voordele vir die borge hou direk verband met die oordrag van die betekenis wat die ontvanger van die advertensie boodskap sal aanpar om op te tree, en sodoende tot voordeel van die adverteerder sal strek. Kritiek is spesifiek gerig op die mislukking van al hoe meer advertensies wat nie betekenisvolle voordele lewer nie as gevolg van die irrelevansie van die vorm van kommunikasie vir die ontvanger. Die herkenning van die groeiende behoefde het ‘n beroep gemaak om ‘n paradigma skuif te maak, weg van die huidige, tradisionele, linêre model wat die ontwerp van advertensie boodskappe fassiliteer. Hierdie behoefte is om ‘n meer empatiese benadering in te stel, wat ‘n positiewe interaksie tussen die adverteerder en teiken gehoor sal fassiliteer. Die ontstaan van die sogenaamde “experietial marketing communications” het voorgestel dat die advertensie medium sterker getrouheid tussen organisasies en hul klante kan adverteer. Hierdie oogpunt, saam met die insig van dié gene wat in die veld van “sense making” werk, stel voor dat die inkorporasie van die “sense-making” teorie, wel die paradigma skuif, beroep op die ontwerp van die advertensie, kan akkommodeer. Dit het die ontwikkeling van ‘n advertensie met die “sense-making” teorie in sy konstruksie geïnkorporeer, aangewaldeer. Die vereiste om die oordrag van die beplande betekenis van ‘n advertensie te bewerkstellig, is gefassiliteer deur sketse en aanwysings te inkorporeer. Hierdie sketse en aanwysings is ontwerp om die voorkoming/oplossing van dubbelsinnigheid te ondersteun en om reagente te help om kognitiewe gapings te oorbrug. Die ondersoek het die vorm van ‘n ontdekkings gevallestudie aangeneem. Die advertensie, gebaseer op die “sense-making” teorie, het die kontrole element van die studie verteenwoordig. Onderhoude is indiepte gevoer met graad 12 leerders wat gekeur is op grond van die feit dat hulle in die teikengroep van die ontwerpte advertensie val. Die semigestruktureerde aard van die onderhoude het toegelaat dat die voorafbeplande blootstelling aan die betekenis vergelyk word met die dekodering van die terugvoering in verband met die advertensie. Resultate het gewys dat daar wel ‘n oordrag van die beplande, geïnkorporeerde betekenis in die advertensie plaas gevind het, wat bewys is in as ‘n dekodeerde reaksie van die reagent. Hierdie positiewe bevindings neig om te bewys dat ‘n bewuste aanwending van die “sensemaking” teorie tot die konstruksie van die advertensie wese die effektiewiteit van boodskappe verbeter.
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Sutherland, Ian Gilbert. "Aspects of the visual arts in advertising with particular reference to South Africa." Thesis, 1998. http://hdl.handle.net/10413/4422.
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This investigation accepts that art is a term of western culture and that advertising is a creation of an historical and social process firmly linked to the economies of western industrialised nations. A cultural niche theory of the visual arts is employed to define the various visual art forms and it is in this context that the development of the notion of fine art, which had its origins during the Renaissance, is investigated with a view to how this led to the commodification of art. The phenomenon of art as a commodity accelerated throughout the nineteenth century and was moulded by the same political, cultural, social, economic and technological forces that gave rise to advertising when, during the second half of the century, the capitalist system of production became geared towards mass production of products for consumption. This was also the period of significant European colonial expansion in southern Afiica and consequently the development of both art and advertising in the region was cast in a colonial, European mould, the effects of which are investigated throughout this research project. This body of research also seeks to explain how the meaning and the value of the art object and its reproduced image, changed and became exchangeable as technology developed. Significantly this occurred at a time when the needs of advertising shifted from a simple system of proclamation and announcement on the periphery of the national economy during the nineteenth century to become a sophisticated system of communication which acts as an influential social institution at the end of this millennium. That this appears to have occurred at a time when the influence of fine art began to decline as a cultural force is significant as it is in this context that advertising has become a primary carrier of meaning in society. This research project works within this paradigm to investigate the history and motives of business support for the arts, particularly the visual arts, in the form of sponsorship with particular reference to a culturally diverse and politically dynamic South Africa. In addition, specific rhetorical devices that advertising employs, as a strategic tool of marketing, to appropriate and (ex)change meaning from the value laden visual art object is investigated with reference to contemporary advertising in South Africa.Thesis (M.A.)-University of Natal,1998.
Books on the topic "Advertising philosophy"
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Bakhtin and interactive advertising. Bethesda: Academica Press, 2012.
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Slovikova, E. L. Dinamika reklamnogo diskursa: Ėnergiia︡ obraza, slova i smysla, monografii︠a︡. Permʹ: Permskiĭ gos. universitet, 2008.
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Quelques grammes de philo dans un monde de pub. Paris: Max Milo, 2012.
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In defense of advertising: Arguments from reason, ethical egoism, and laissez-faire capitalism. Westport, Conn: Quorum Books, 1994.
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In defense of advertising: Arguments from reason, ethical egoism, and laissez-faire capitalism. Claremont, Calif: TLJ Books, 2007.
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Slovikova, E. L. Dinamika reklamnogo diskursa: Ėnergiia︡ obraza, slova i smysla, monografii︠a︡. Permʹ: Permskiĭ gos. universitet, 2008.
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Werbung mit Geschichte: Ästhetik und Rhetorik des Historischen. Köln: Böhlau, 1995.
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Coccia, Emanuele. Il bene nelle cose: Pubblicità come discorso morale. Bologna: Il mulino, 2014.
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Zayas, Eliseo Colón. Publicidad, modernidad, hegemonía. San Juan, P.R: Editorial de la Universidad de Puerto Rico, 1996.
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Johanna, Riegler, ed. Bilder der Arbeit im Spätkapitalismus: Zum strategischen Machtverhältnis von Arbeit, Selbst und Technologien. Wien: Löcker, 2003.
Find full textBook chapters on the topic "Advertising philosophy"
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Chakraborty, S. K. "Ethics in Marketing and Advertising: In the Searchlight of Lokasamgraha." In Studies in Economy Ethics and Philosophy, 146–61. Berlin, Heidelberg: Springer Berlin Heidelberg, 1999. http://dx.doi.org/10.1007/978-3-642-60151-4_10.
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Steinbach, Jan, Michael Krisch, and Horst Harguth. "Eine neue Philosophie im Marketing: Helpvertising statt Advertising." In essentials, 9–22. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-07691-7_2.
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"Professional Advertising in an Ignorant World." In The Relevance of Philosophy to Life, 126–32. Vanderbilt University Press, 2020. http://dx.doi.org/10.2307/j.ctv176kvc3.16.
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"Detoxing the Private: Parenting Philosophy in Green Home Product Advertising." In Environmental Advertising in China and the USA, 59–88. New York, NY : Routledge, 2016. | Series: Routledge studies in: Routledge, 2016. http://dx.doi.org/10.4324/9781315797373-10.
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Barroso, Paulo M. "Rhetoric of Seduction." In Seduction in Popular Culture, Psychology, and Philosophy, 232–58. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-0525-9.ch011.
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Contemporary Western and industrialized societies have a profusion of messages with seductive and appealing meanings. Signs and images are used in advertising. They surround us to our consumption, satisfaction, pleasure, comfort, happiness, or social success. Their meanings comprise epidictic and apodictic messages of seduction. This chapter is about techniques of persuasion and effective communication through signs and images of advertising. Following a reflexive methodology, based on a theoretical research, the main objective is to understand how these techniques are more and more improved and able to develop new visual and popular forms of life, demonstrating that seduction is all about signs and images, i.e. it is a semiosis process of being able to send messages and read them accordingly.
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Bolat, Nursel. "The Irony as a Narrative Advertising Strategy." In Advances in Marketing, Customer Relationship Management, and E-Services, 270–80. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-9790-2.ch023.
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The irony is considered to be the exact opposite of what is said. Under the serious image of what is said, the opposite discourse is aimed at attracting action to the point of contradiction. The irony is an indirect transfer of what is meant by mimic, gesture and intonation with a critical approach. In addition to its intensive use in Ironic literature and philosophy, it has a narrative feature which is also preferred by the advertising sector. The use of intellectuals in society against the contradiction of the thought of the irony actually requires instant intelligence and body language experience.
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Wilson, John G. "Social Psychology." In Seduction in Popular Culture, Psychology, and Philosophy, 206–31. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-0525-9.ch010.
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In this chapter, we investigate the recent situation concerning the seduction of consumers by advertising and the media. A new plethora of media-organised conglomerates is attempting to monopolise our attention and steer our emotions, opinions and choices towards increased consumption through imposed wants in the interest of gross profits for a semi-invisiblised few. Herein we consider: the colonisation of public places (advertising), the work/spend cycle, increased work at the cost of leisure; impression management, status-conscious and conspicuous consumption, reflective versus pre-reflective thinking in consumer choices, the early recruitment of children, how human emotions can become the fuel of overconsumption, class-based emotions and fashion consumption, obsessions with body image, the evasion and silencing of criticism by the corporate media. The approach is one founded in critical theory - a perspective that describes the individual as reciprocally constituted by the society in which she lives, rather than as a passive entity existing prior to socialisation. It seeks to reveal the seduction of our subjectivities (running marketing strategies ‘from within') as contrasted with the value-free, ‘objective' approach of much contemporary social psychology. Contemporary theoreticians in sociology and consumer studies, including Pierre Bourdieu and Juliet Schor, are cited along with deeper philosophical perspectives from the earlier philosopher, Jean-Paul Sartre, complete with references from contemporary books and journals.
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Barnhill, Anne, and Matteo Bonotti. "Healthy Eating Efforts and Millian Liberalism." In Healthy Eating Policy and Political Philosophy, 73–99. Oxford University Press, 2022. http://dx.doi.org/10.1093/oso/9780190937881.003.0004.
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This chapter examines the implications of John Stuart Mill’s liberalism for healthy eating efforts. Mill is one of the key representatives of perfectionist liberalism, a strand in liberalism that is centred around the value of individual autonomy and the importance for the state to legislate in ways that advance citizens’ autonomous flourishing in all aspects of their lives. Mill’s ideas are often appealed to by critics of state paternalism, including those who challenge healthy eating efforts. First, the chapter explores whether and to what extent Mill’s ‘harm principle’ justifies social and legal non-paternalistic penalties against unhealthy eaters. Second, it shows that Mill’s account warrants taxing unhealthy foods, thus de facto justifying some degree of paternalism in the area of healthy eating policy. Finally, it argues that Mill’s account warrants some restrictions on food advertising and justifies various forms of food labelling.
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Atay, Simber. "On Seduction." In Seduction in Popular Culture, Psychology, and Philosophy, 58–75. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-0525-9.ch003.
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Seduction is a sexual act, a sex instinct expression, a love practice, a body performance, a psychoanalytical problematic, a philosophical issue, a creative strategy full of phantasies from art to politics, from advertising to entertainment, from personal intimacy to mass-media. Seduction is basis of strip-tease profession, of course! But it is also a cultural metaphor. Seduction is an indispensable part of acting in performing arts. In cinema, actors and actress seduce spectators. In photography, photographer and photographed one, they seduce reciprocally. Seduction has very strong mythological origins. On the other hand, superman of Nietzsche, gaze of Bataille, objet petit a of Lacan are some adequate contemporary parameters to discuss the seduction concept. In this context, Le Samura? (1967) of Jean-Pierre Melville, Magic Mike (2012) of Steven Soderbergh, Jupiter Ascending (2015) of Lana and Andy (Lilly) Wachowski are our cinematographic examples. Eikoh Hosoe's project ‘Barakei' (1961), Duane Michals' project ‘Questions without Answers' (2001), Mehmet Turgut's self-portrait series (2000's) are our photographic examples. Within the text, we evaluate all these popular culture examples by using the mentioned parameters to describe what the seduction is.
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Carvalho, Tiago Mesquita. "The Age of the World Tourist." In Examining a New Paradigm of Heritage With Philosophy, Economy, and Education, 157–71. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-3636-0.ch011.
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This chapter presents a broad reflection about the connections between cultural landscapes, technology, and tourism. Cultural landscapes are lively and historical entities, neither background scenery nor artworks. They are coupled with several instances of value and remain tied to local forms of life. Tourism, conversely, thrives through promoting and advertising the experience of such landscapes, whose aesthetical and cultural heritage promise to enrich and educate tourists. The relationship between landscapes and tourism is nevertheless prone to criticism. The objectification of cultural landscapes proceeds through setting a series of burden free commodities, corresponding to the variety of ways modern man builds his subjectivity essentially as a tourist. Territories are progressively becoming available to tourists through various technologies while the self-image of tourists is being increasingly established by those same technologies. Tourism can nevertheless withstand different kinds of practices allowing landscapes to speak for themselves and engaging tourists to a commitment.
Conference papers on the topic "Advertising philosophy"
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Dmitrieva, Anastasia, and Marina Golomidova. "Communication Strategies of Including Precedent Proper Names in Political Advertising Videotexts*." In International Scientific Conference on Philosophy of Education, Law and Science in the Era of Globalization (PELSEG 2020). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200723.019.
Full textReports on the topic "Advertising philosophy"
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Ivanova, Iryna, and Elena Afanasieva. MODEL OF INTERACTION BETWEEN ADVERTISING, PR AND JOURNALISM. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11060.
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The article is an overview of the journalism – PR – advertising relationship at the terminological, empirical-analytical and practical levels. It traces the state of the discussion of these correlations in the post-soviet media such as Ukraine. The study describes that domesticating the importance of the appropriate partnership between the three communication technologies. The thesis is that journalism, advertising and PR create a mutual connection that takes place in an atmosphere of PR and advertising permissiveness and deepens with the development of digitalization, Social network development. The present research is based on a comprehensive approach. The inductive and deductive methods are adopted to discuss theoretical materials, and the interdisciplinary research method is used to detect PR-specific features as a philosophy of a new journalism project. The interpretive approach, usually employed to analyze media text as a complex synthetic structure, was also taken into consideration. The analytical method application identified the modern means of substantiating the ideological, esthetical and informative value of brand journalism and spin doctor. The innovative character of modern media as a behavioral strategy in the advertising and PR industry consists in the fact that it is a form of creative production and behavior rather than adapting a specific communication situation. The article examines the main directions of contemporary interactions between PR, advertising and journalism as a media content creation. In this context, it is asserted that advertising, journalism and PR activities can contribute to the creation of media content. At some point, good media content is achieved not only as a result of this competition but also from the correlation between PR, advertising and journalism.