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Books on the topic 'Advertising motivation'

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Author: Grafiati

Published: 30 May 2022

Last updated: 31 May 2022

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1

Lawyer advertising: Consumer attitudes, response patterns, and motivation factors. Grand Rapids, Mich: Communications Research, 1985.

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2

Samuel, Lawrence R. Freud on Madison Avenue: Motivation research and subliminal advertising in America. Philadelphia: University of Pennsylvania Press, 2010.

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3

Samuel, Lawrence R. Freud on Madison Avenue: Motivation research and subliminal advertising in America. Philadelphia: University of Pennsylvania Press, 2010.

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4

Freud on Madison Avenue: Motivation research and subliminal advertising in America. Philadelphia: University of Pennsylvania Press, 2010.

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5

Whitelock, Jeryl. A study of advertising agencies in the international environment: Motivation and internationalisation. Salford: University of Salford, Department of Business & Management Studies, 1993.

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6

Menon, Satya. Managing consumer motivation and learning: Harnessing the power of curiosity for effective advertising strategies. Cambridge, Mass: MSI, 1999.

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7

Yoon, Carolyn. Tears, cheers and fears: The role of emotion in advertising. Cambridge, Mass: Marketing Science Institute, 1991.

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8

Yoon, Carolyn. Tears, cheers, and fears: The role of emotions in advertising. Cambridge, Mass: Marketing Science Institute, 1991.

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9

Geursen, Goos. Emoties & reclame: De rol van emoties bij reclameplanning. Leiden: H.E. Stenfert Kroese, 1985.

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10

Ruge, Hans-Dieter. Die Messung bildhafter Konsumerlebnisse: Entwicklung und Test einer neuen Messmethode. Heidelberg: Physica-Verlag, 1988.

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11

Maddock, Richard C. Marketing to the mind: Right brain strategies for advertising and marketing. Westport, Conn: Quorum Books, 1996.

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12

Dieterle, Gabriele S. Verhaltenswirksame Bildmotive in der Werbung: Theoretische Grundlagen, praktische Anwendung. Heidelberg: Physica-Verlag, 1992.

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13

Plessis, Erik Du. The advertised mind: Ground-breaking insights into how our brains respond to advertising. London: Kogan Page, 2008.

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14

Stydno! Du sollst dich schämen: Ein deutsch-russischer Sprachvergleich der Kosmetikwerbung. Frankfurt am Main: P. Lang, 2007.

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15

Anglizismen in deutschen Werbeanzeigen: Eine empirische Studie zur stilistischen und ökonomischen Motivation von Anglizismen. Frankfurt am Main: Peter Lang, 2007.

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16

Advertising Research Foundation Workshop on Children's Research (2nd 1988 New York, N.Y.). Transcript proceedings: Second Bi-annual ARF Workshop on Children's Research : an ARF Key Issues Workshop, the New York Hilton, April 6, 1988. New York, N.Y: The Foundation, 1988.

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17

The hidden persuaders. London: Penguin, 1991.

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18

Garber, Lawrence L. The role of package color in consumer purchase consideration and choice. Cambridge, MA: Marketing Science Institute, 2000.

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19

Bogart, Leo. Strategy in advertising: Matching media and messages to markets and motivations. 2nd ed. Lincolnwood, Ill: NTC Business Books, 1992.

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20

Strategy in advertising: Matching media and messages to markets and motivations. 3rd ed. Lincolnwood, IL: NTC Business Books, 1996.

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21

Dubinsky, Alan J. High performers: Recruiting & retaining top employees. Mason, Ohio: Thomson South-Western, 2004.

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22

Bogusky, A. M. Hooplanetics: Build your hoopla and brand your LifeForce with the tricks of the advertising trade. Brooklyn, NY: PowerHouse Books, 2007.

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23

Lee, Miranda. Bedded by the boss. Toronto, Ont: Harlequin, 2004.

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24

Martin, Dennis G. Origins of motivation research: The advertising legacy of Pierre Martineau. UNderwritten by Education Division, American Advertising Federation, 1991.

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25

Bogart, Leo. Strategy in Advertising: Matching Media and Messages to Markets and Motivation. 2nd ed. NTC/Contemporary Publishing Company, 1986.

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26

Samuel, Lawrence R. Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America. University of Pennsylvania Press, 2013.

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27

Henning, Haase, Koeppler Karlfritz 1928-, and Berufsverband Deutscher Psychologen. Sektion Markt- und Kommunikationspsychologie., eds. Werbung und Kommunikation. Bonn: Deutscher Psychologen Verlag, 1987.

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28

(Editor), Lowell A. Bangerter, and Lars Hennig (Translator), eds. A Tiger in the Tank: Ernest Dichter: An Austrian Advertising Guru (Studies in Austrian Literature, Culture, and Thought). Ariadne Press (CA), 2007.

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29

Kriebisch-Satori, Ursula. MOTIVATIONS- UND SYSTEMTHEORETISCHE KONZEPTE: EINE MOTIVATIONS- UND SYSTEMTHEORETISCHE UNTERSUCHUNG MITTELS TEXTANALYSEN UND SCHADEN-NUTZEN-MATRIX AM BEISPIEL EINES VERGLEICHES DER TOURISTISCHEN REGIONEN MALLORCA UND NATIONALPARK HOHE TAUERN. Lang AG International Academic Publishers, Peter, 2001.

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30

The Advertised Mind: Ground-Breaking Insights Into How Our Brains Respond to Advertising. Kogan Page, 2005.

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31

50 top tools for employee engagement: A complete toolkit for improving motivation and productivity. 2017.

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32

(Introduction), Mark Crispin Miller, ed. The Hidden Persuaders. Ig Publishing, 2007.

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33

Bogart, Leo. Strategy in Advertising: Matching Media and Messages to Markets and Motivations. 2nd ed. Passport Books, 1990.

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34

Frey, Bruno S., and Jana Gallus. Why Awards? Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780198798507.003.0001.

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Honours are expressions of appreciation that can take various forms, ranging from orders, crosses, medals, decorations, prizes, trophies, and certificates to honorific titles and other awards. They can be found in virtually all spheres of life. There are awards far beyond the political and military sectors: in the humanitarian sector, in architecture, arts (film, television, radio, dance, music, literature), design, education, journalism, advertising, games, and sports. Honours also play a large role in academia and business. Awards are not only widespread; they also have a long history. Awards have great visibility, can raise the intrinsic motivation of recipients, and strengthen the commitment and loyalty to the giver. They are particularly well suited to honour broad achievements and indicate what the giver’s goals are. Awards are symbolic and hence cheap; they differ significantly from monetary incentives.

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35

Bogart, Leo. Strategy in Advertising: Matching Media and Messages to Markets and Motivations (NTC Business Books). 3rd ed. NTC Business Books, 1995.

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36

Dubinsky, Alan J., and Steven J. Skinner. High-Performers: Recruiting & Retaining Top Employees. South-Western Educational Pub, 2003.

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37

Porter, Crispin, and BOGUSKY. Hooplanetics. powerHouse Books, 2008.

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38

Walters, Lilly. 1,001 Ways to Make More Money as a Speaker, Consultant or Trainer: Plus 300 Rainmaking Strategies for Dry Times. McGraw-Hill, 2003.

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39

1,001 Ways to Make More Money as a Speaker, Consultant or Trainer. New York: McGraw-Hill, 2005.

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40

Walters, Lilly. 1,001 Ways to Make More Money as a Speaker, Consultant or Trainer: Plus 300 Rainmaking Strategies for Dry Times. McGraw-Hill, 2003.

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41

Lucey, Conor. Building reputations. Manchester University Press, 2018. http://dx.doi.org/10.7228/manchester/9781526119940.001.0001.

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This book advances an innovative look at a well known, if arguably often misunderstood, historic building typology: the eighteenth-century brick terraced (or row) house. Created for the upper tier of the social spectrum, these houses were largely designed and built by what is customarily regarded as the lower tier of the architectural hierarchy; that is, by artisan communities of bricklayers, carpenters, plasterers and related tradesmen. From London and Dublin to Boston and Philadelphia, these houses collectively formed the streets and squares that became the links and pivots of ‘enlightened’ city plans, and remain central to their respective historic and cultural identities. But while the scenographic quality of Bath and the stuccoed interiors of Dublin have long enjoyed critical approbation, the ‘typical’ house is understood less in terms of design and more in terms of production: consequently, historians have emphasized the commercial motivations of this artisan class at the expense of how they satisfied the demands of an elite, and taste-conscious, real estate market. Drawing on extensive primary source material, from property deeds and architectural drawings to trade cards and newspaper advertising, this book rehabilitates the status of the house builder by examining his negotiation of both the manual and intellectual dimensions of the building process. For the first time, Building Reputations considers the artisan as both a figure of building production and an agent of architectural taste.

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42

Bedded By the Boss: In Love With Her Boss (Harlequin Presents). Harlequin, 2004.

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