Academic literature on the topic 'Advertising motivation'
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Journal articles on the topic "Advertising motivation"
Fernandes, Ervina, Hatane Semuel, and Michael Adiwijaya. "The Influence of Social Media Advertising on Purchase Intention Through Utilitarian and Hedonic Shopping Motivation: A Study at Beauty Care and Anti-Aging Clinic Service in Surabaya." Petra International Journal of Business Studies 3, no. 1 (May 19, 2020): 23–36. http://dx.doi.org/10.9744/ijbs.3.1.23-36.
Full textBeard, Fred. "Forgotten classics: Motivation in Advertising, by Pierre Martineau (1957)." Journal of Historical Research in Marketing 8, no. 4 (November 21, 2016): 585–94. http://dx.doi.org/10.1108/jhrm-05-2016-0012.
Full textMir, Imran Anwar. "Impact of Entertainment Motivational Drivers on User Acceptance of Online Social Network Banner Advertising: A Gratification Perspective." Zagreb International Review of Economics and Business 20, no. 1 (May 24, 2017): 19–47. http://dx.doi.org/10.1515/zireb-2017-0006.
Full textRozendaal, Esther, and Bernd Figner. "Effectiveness of a School-Based Intervention to Empower Children to Cope With Advertising." Journal of Media Psychology 32, no. 3 (July 2020): 107–18. http://dx.doi.org/10.1027/1864-1105/a000262.
Full textMIR, IMRAN ANWAR. "DIMENSIONALITY AND EFFECTS OF INFORMATION MOTIVATION ON USERS’ ONLINE SOCIAL NETWORK ADVERTISING ACCEPTANCE." Revista de Administração de Empresas 58, no. 2 (March 2018): 174–87. http://dx.doi.org/10.1590/s0034-759020180206.
Full textBassam Mahmoud, Ali. "Linking information motivation to attitudes towards Web advertising." Journal of Islamic Marketing 5, no. 3 (September 2, 2014): 396–413. http://dx.doi.org/10.1108/jima-02-2013-0011.
Full textMir, Imran Anwar. "Users on Social Network Sites—Flight from Reality and Its Effects on Acceptance of Social Network Advertising: A Gratification Perspective." Journal of Creative Communications 12, no. 2 (June 21, 2017): 98–121. http://dx.doi.org/10.1177/0973258617708367.
Full textIhdina Agustina and Muammar Rinaldi. "Pengaruh Kesadaran Perpajakan Dan Sanksi Pajak Terhadap Motivasi Wajib Pajak Untuk Memenuhi Kewajibannya Di CV. Signart Advertising." Jurnal Akuntansi Bisnis Eka Prasetya : Penelitian Ilmu Akuntansi 6, no. 2 (October 18, 2020): 148–58. http://dx.doi.org/10.47663/abep.v6i2.74.
Full textMancini, Gaetano. "HOW ADVERTISING WORKS: THE ROLE OF MOTIVATION." European Journal of Management 13, no. 3 (October 1, 2013): 127–36. http://dx.doi.org/10.18374/ejm-13-3.10.
Full textArora, Taanika, and Bhawna Agarwal. "An Empirical Study on Determining the Effectiveness of Social Media Advertising." International Journal of E-Business Research 16, no. 2 (April 2020): 47–68. http://dx.doi.org/10.4018/ijebr.2020040104.
Full textDissertations / Theses on the topic "Advertising motivation"
Peterson, C. Mark. "The Motivation-Emotion-Matching (MEM) model of television advertising effects." Diss., Georgia Institute of Technology, 1994. http://hdl.handle.net/1853/30653.
Full textHuliyeva, D. O. "Verbal means of emotional and rational motivation in gender specific advertising." Thesis, ФОП Лисенко І. Б, 2012. http://repository.kpi.kharkov.ua/handle/KhPI-Press/47972.
Full textAl, Haj Anas. "Leadership Styles and Employee Motivation in Qatar Organizations." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/3380.
Full textKorzh, K. R., and S. V. Mikhno. "Patriotic motivation in advertising slogans as a reflection of political changes in the country." Thesis, Sumy State University, 2017. http://essuir.sumdu.edu.ua/handle/123456789/62835.
Full textSvensson, Johan. "Change management on three big advertising agencies in Sweden." Thesis, Malmö högskola, Fakulteten för teknik och samhälle (TS), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-20802.
Full textToday on a competitive market, companies and organizations needs to undergo changes in order to continue to develop and achieve new goals. It is also important to involve their employees in order to achieve their commitment and avoid reactions in the form of resistance and other attitudes. Purpose of the study is to examine how to lead Change management in three major advertising agencies in Sweden and how their employees are involved and engaged to change initiatives.The purpose of the study is also to examine how their employees are affected and reacts to Change Management and aslo see if it can develop resistance or other attitudes in the advertising industry among the employees.Based on a qualitative study textual material has been collected through interviews, observations, books, articles and websites. The paper is also based on a quantitative study where a selection of employees at each office has asked to complete an online survey. The result shows that advertising agencies are different and use different tools, strategies and business practices to lead their change management and as well as motivate and engage their employees for change initiatives. The results also shows that the employees is affected and reacts in different ways in the context of change management. The results also shows that there are some connections to the theory of what is important for the agencies to achieve successful Change Management.
Harris, William Detwiler. "An investigation into the effect of affect intensity on consumer responses to persuasive appeals /." Full-text version available from OU Domain via ProQuest Digital Dissertations, 1989.
Find full textSantos, Jennifer. "The influence of audiovisual sports advertising in sedentary individuals." Master's thesis, Universidade de Aveiro, 2016. http://hdl.handle.net/10773/18513.
Full textThe purpose of this research is to evaluate how audiovisual sports advertising alters the self-perception and the socio-cultural perception of sedentary individuals. The objective is to understand the effect of the marketing strategies used by sports industry’s brands in order to create more effective audiovisual sports advertising. This research integrates an interpretative approach, a qualitative research strategy in a quasi-experimental approach, using mixed methods, such as an Online Research Survey and Focus Group methods. These methods were progressively used in order to cross information and contribute in the design of the sequential investigation steps. Most of the existing literature on body image and sports advertising has presented itself as a huge gap in the world of scientific research. Accordingly, this research explores the direct influence of sports audiovisual content in sedentary and athletic individuals. The evaluation was accomplished through the screening of a sports video in the second of the Focus Group Research in which, after a 10-minute workout, the participants’ behaviors were assessed with the use of an Observation Grid and a post-workout discussion. There is a high chance that audiovisual sports advertising has a detrimental effect on both sedentary and athletic individuals. The main findings of this research identified that, although the Focus Group Research participants did not verbally confirm it, the video appeared to have a motivational effect on participants. They revealed a better performance and a more focused attitude during the test session. Sedentary individuals seem to be more critical of the female body than of athletic individuals and, as opposed to individuals who consider themselves athletic, individuals who consider themselves sedentary will less likely feel especially motivated to exercise when watching inspirational fitness videos. In addition, gender does not seem to be correlated with sports advertising, sports gear or equipment seems to especially motivate athletic individuals to exercise and individuals’ self-perception seems to be correlated to their workout motivations.
O objetivo do presente estudo é a avaliar como as publicidades desportivas audiovisuais influenciam a auto-perceção e a perceção socio-cultural de indivíduos sedentários. O objetivo é compreender o efeito das estratégias de marketing utilizadas pela indústria desportiva para criar publicidades desportivas audiovisuais mais eficazes. Este estudo integra numa abordagem interpretativa, uma estratégia de investigação qualitativa numa abordagem quasi-experimental, com a utilização de métodos mistos, como um Inquérito Online e Grupos de Foco. Estes métodos foram usados progressivamente com o intuito de cruzar informação e contribuir na estruturação dos passos sucessivos e de forma incremental. Identificou-se que, na literatura existente relativa à imagem corporal e a publicidades desportivas existe uma lacuna que, por consequente, este estudo procura preencher — através da exploração da influência direta dos conteúdos audiovisuais em indíviduos sedentários e atléticos. A avaliação foi realizada através da discussão em torno da visualização de um vídeo desportivo na segunda sessão de Grupo de Foco na qual, após um treino de 10 minutos, o comportamento dos participantes foi avaliado com a utilização de uma Grelha de Observação e uma discussão pós-treino. É muito provavél que as publicidades desportivas audiovisuais tenham um efeito detrimental em ambos os indivíduos sedentários e atléticos. Os resultados principais deste estudo identificaram que, apesar de os participantes do Grupo de Foco não o terem confirmado verbalmente, o vídeo tenha provocado um efeito motivacional nos participantes. Durante a segunda sessão, após visualização do vídeo, os participantes revelaram um melhor rendimento e uma atitude mais concentrada durante o treino. Os indivíduos sedentários parecem ser mais críticos relativamente ao corpo feminino do que os indivíduos atléticos. Parece mais improvável que indivíduos que se consideram sedentários se sintam especialmente motivados para praticar atividade física aquando da visualização de vídeos inspiracionais de fitness. Adicionalmente, o género não parece estar relacionado com sentir-se motivado para praticar atividade física após visualização de publicidades desportivas, material e equipamento desportivo parecem motivar especialmente indivíduos atléticos para a prática de exercícios físico e a autopercepção parece estar relacionada com as motivações de treino de cada indivíduo.
Ku, Sung Mo. "The Influence of Content and Context Motivation on Advertisement Effectiveness Online." Scholarship @ Claremont, 2015. http://scholarship.claremont.edu/cmc_theses/1177.
Full textAvdic, Nasiha, and Israa Badran. "How do consumers perceive online advertising? : a cross cultural comparison between Sweden and China." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-9795.
Full textНемеш, В. "Види мотивації в сучасній рекламі парфумів." Thesis, Cумський державний університет, 2016. http://essuir.sumdu.edu.ua/handle/123456789/49163.
Full textBooks on the topic "Advertising motivation"
Lawyer advertising: Consumer attitudes, response patterns, and motivation factors. Grand Rapids, Mich: Communications Research, 1985.
Find full textSamuel, Lawrence R. Freud on Madison Avenue: Motivation research and subliminal advertising in America. Philadelphia: University of Pennsylvania Press, 2010.
Find full textSamuel, Lawrence R. Freud on Madison Avenue: Motivation research and subliminal advertising in America. Philadelphia: University of Pennsylvania Press, 2010.
Find full textFreud on Madison Avenue: Motivation research and subliminal advertising in America. Philadelphia: University of Pennsylvania Press, 2010.
Find full textWhitelock, Jeryl. A study of advertising agencies in the international environment: Motivation and internationalisation. Salford: University of Salford, Department of Business & Management Studies, 1993.
Find full textMenon, Satya. Managing consumer motivation and learning: Harnessing the power of curiosity for effective advertising strategies. Cambridge, Mass: MSI, 1999.
Find full textYoon, Carolyn. Tears, cheers and fears: The role of emotion in advertising. Cambridge, Mass: Marketing Science Institute, 1991.
Find full textYoon, Carolyn. Tears, cheers, and fears: The role of emotions in advertising. Cambridge, Mass: Marketing Science Institute, 1991.
Find full textGeursen, Goos. Emoties & reclame: De rol van emoties bij reclameplanning. Leiden: H.E. Stenfert Kroese, 1985.
Find full textRuge, Hans-Dieter. Die Messung bildhafter Konsumerlebnisse: Entwicklung und Test einer neuen Messmethode. Heidelberg: Physica-Verlag, 1988.
Find full textBook chapters on the topic "Advertising motivation"
Parkin, Katherine. "The ‘Sex of Food’: Ernest Dichter, Libido and American Food Advertising." In Ernest Dichter and Motivation Research, 140–54. London: Palgrave Macmillan UK, 2010. http://dx.doi.org/10.1057/9780230293946_8.
Full textSchindelbeck, Dirk. "The ‘Depth Boy’ — Ernest Dichter and the Post-war German Advertising Elite." In Ernest Dichter and Motivation Research, 236–55. London: Palgrave Macmillan UK, 2010. http://dx.doi.org/10.1057/9780230293946_14.
Full textStewart, Krisitn, Isabella Cunningham, and Matt Kammer-Kerwick. "Revisiting Consumers’ Motivation to Process Brand Information: Leveraging the Motivation to Use Advertising Media to Improve Advertisement Persuasiveness: An Abstract." In Enlightened Marketing in Challenging Times, 465–66. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-42545-6_152.
Full textPetrovici, Dan, Christian Dianoux, John Ford, Jean-Luc Herrmann, and Jeryl Whitelock. "A Cross-Cultural Analysis of Direct vs. Indirect Comparative Advertising: The Role of Consumer Motivation and Perceived Manipulative Intent." In Rediscovering the Essentiality of Marketing, 495–96. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-29877-1_100.
Full textDe Veirman, Marijke, Verolien Cauberghe, Liselot Hudders, and Patrick De Pelsmacker. "Consumers’ Motivations for Lurking and Posting in Brand Communities on Social Networking Sites." In Digital Advertising, 207–21. Third edition. | New York, NY : Routledge, 2017.: Routledge, 2017. http://dx.doi.org/10.4324/9781315623252-12.
Full textMuntinga, Daniël G., Marjolein Moorman, Peeter W. J. Verlegh, and Edith G. Smit. "Who Creates Brand-Related Content, and Why? The Interplay of Consumer Characteristics and Motivations." In Digital Advertising, 259–84. Third edition. | New York, NY : Routledge, 2017.: Routledge, 2017. http://dx.doi.org/10.4324/9781315623252-15.
Full textHughes, Andrew. "Social and Digital Media: Creating, Engaging and Motivating Relationships." In Market Driven Political Advertising, 79–90. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-77730-6_5.
Full textMuntinga, Daan G., Marjolein Moorman, and Edith G. Smit. "Developing a Classification of Motivations for Consumers’ Online Brand-Related Activities." In Advances in Advertising Research (Vol. 1), 235–47. Wiesbaden: Gabler, 2010. http://dx.doi.org/10.1007/978-3-8349-6006-1_16.
Full text"Motivation." In Advertising and Psychology (RLE Advertising), 99–104. Routledge, 2013. http://dx.doi.org/10.4324/9780203583562-17.
Full text"Part I: The Motivation for Change." In Beyond Advertising, 1–4. Hoboken, NJ, USA: John Wiley & Sons, Inc, 2016. http://dx.doi.org/10.1002/9781119170457.part1.
Full textConference papers on the topic "Advertising motivation"
Mengyang, Zhu, An Han, Sun Huifen, and Ren Jifan. "A Study of Acceptance of Weibo Forwarding Advertising Based on Motivation Theory." In 2018 15th International Conference on Service Systems and Service Management (ICSSSM). IEEE, 2018. http://dx.doi.org/10.1109/icsssm.2018.8464980.
Full textKusumawati, Arie. "The mediation effect of intrinsic and extrinsic motivation on generation Y: An analysis of mobile advertising attitudes." In 2017 4th International Conference on New Media Studies (CONMEDIA). IEEE, 2017. http://dx.doi.org/10.1109/conmedia.2017.8266043.
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