Journal articles on the topic 'Advertising management of the enterprises'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 journal articles for your research on the topic 'Advertising management of the enterprises.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.
Symakov, Volodymyr. "Management decisions on modernization of e-commerce enterprises as subjects of innovative entrepreneurship." Economies' Horizons, no. 1(12) (November 8, 2021): 71–79. http://dx.doi.org/10.31499/2616-5236.1(12).2020.225190.
Full textСоловей, Denis Solovey, Хухрянская, and E. Khukhryanskaya. "ANALYSIS OF REQUIREMENTS TO COMPONENTS OF INFORMATION SYSTEM OF THE ENTERPRISE OF OUTDOOR ADVERTISING." Modeling of systems and processes 7, no. 3 (December 1, 2014): 36–39. http://dx.doi.org/10.12737/6677.
Full textBIELOZERTSEV, Vasyl, and Maryna MYKHALOCHKINA. "Improvement of the organization of sales cost accounting to ensure efficient sales cost management in industrial enterprise." Economics. Finances. Law, no. 11/1 (November 2019): 6–10. http://dx.doi.org/10.37634/efp.2019.11(1).1.
Full textLazorenko, Valeriia, Liudmyla Saher, and Adam Jasnikowski. "Web management as a marketing management determinant: case for pharmaceutical enterprises." Health Economics and Management Review 2, no. 2 (2021): 105–14. http://dx.doi.org/10.21272/hem.2021.2-10.
Full textRomanova, Lidia, and Valentina Zolotarova. "Current situation and trends of enterprise developments in Ukraine’s advertising market." Problems of Innovation and Investment Development, no. 21 (December 27, 2019): 135–49. http://dx.doi.org/10.33813//2224-1213.21.2019.14.
Full textRomanova, Lidia, and Valentina Zolotarova. "Current situation and trends of enterprise developments in Ukraine’s advertising market." Problems of Innovation and Investment Development, no. 21 (December 27, 2019): 135–49. http://dx.doi.org/10.33813/2224-1213.21.2019.14.
Full textZABURMEKHA, Yevgena, O. HAIDUK, and Artem MYKHAILOV. "DIGITAL-MARKETING TOOLS IN AGRICULTURAL ENTERPRISES." Herald of Khmelnytskyi National University 302, no. 1 (January 2022): 82–87. http://dx.doi.org/10.31891/2307-5740-2022-302-1-14.
Full textJenkins, John R. G. "THE ADVERTISING MANAGEMENT PRACTICES OF SMALL RETAIL ENTERPRISES: SOME ONTARIO FINDINGS." Journal of Small Business & Entrepreneurship 6, no. 2 (January 1989): 38–49. http://dx.doi.org/10.1080/08276331.1989.10600328.
Full textRybakova, Svitlana S., Denys A. Myronov, and Nataliya V. Rogova. "Areas for Improvement of the Hotel Management Efficiency in Ukraine through the Implementation of Communication Policy." Scientific Bulletin of Mukachevo State University Series “Economics” 7, no. 2 (December 28, 2020): 117–25. http://dx.doi.org/10.52566/msu-econ.7(2).2020.117-125.
Full textOdrekhivskyі, M., U. Kohut, and D. Zhyla. "MARKETING-LOGISTICS-ORIENTED MANAGEMENT OF ECOLOGICAL INNOVATIVE ENTERPRISES." Journal of Lviv Polytechnic National University. Series of Economics and Management Issues 5, no. 1 (June 1, 2021): 170–86. http://dx.doi.org/10.23939/semi2021.01.170.
Full textNowacki, Robert. "Global or Adapted Advertising? Consumer Evaluation of Advertising Activity of Foreign Enterprises on the Polish Market." Contemporary Economics 15, no. 4 (December 2021): 415–28. http://dx.doi.org/10.5709/ce.1897-9254.457.
Full textTOMALIA, Tatiana. "FEATURES OF USING SMM FOR EFFECTIVE MANAGEMENT OF RESTAURANT BUSINESS ENTERPRISES." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 300, no. 6 Part 2 (December 2021): 16–19. http://dx.doi.org/10.31891/2307-5740-2021-300-6/2-2.
Full textCucculelli, Marco, Cristina Bettinelli, and Angelo Renoldi. "How small-medium enterprises leverage intangibles during recessions. Evidence from the Italian clothing industry." Management Decision 52, no. 8 (September 9, 2014): 1491–515. http://dx.doi.org/10.1108/md-01-2014-0034.
Full textBrajdić, Igor. "THE SPECIAL FEATURES OF DECISION-MAKING IN ADVERTISING IN CONTINENTAL TOURISM." Tourism and hospitality management 9, no. 1 (2003): 27–34. http://dx.doi.org/10.20867/thm.9.1.3.
Full textKRAMAR, Oleh. "Theoretical principles of personnel management construction enterprises." Economics. Finances. Law, no. 2/2 (February 28, 2020): 11–14. http://dx.doi.org/10.37634/efp.2020.2(2).2.
Full textPFEIFER, Sanja, Marina STANIĆ, and Sunčica OBERMAN PETERKA. "THE MICRO- AND SMALL ENTERPRISES IN CREATIVE PROFESSIONAL SERVICES: A BUSINESS MODEL PERSPECTIVE." Creativity Studies 11, no. 1 (April 20, 2018): 102–15. http://dx.doi.org/10.3846/cs.2018.543.
Full textLutsenko, Oleksandra, and Kateryna Tsymbaliuk. "ANALYSIS OF THE USE OF PROJECT MANAGEMENT TOOLS BY UKRAINIAN COMPANIES." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 300, no. 6 (December 3, 2021): 288–93. http://dx.doi.org/10.31891/2307-5740-2021-300-6-44.
Full textBeqiri, Gonxhe, and Kreshnik Bello. "The Effect of Social Media Marketing Compared to Traditional Marketing on Sales: A Study of Enterprises in Kosovo." WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS 18 (February 1, 2021): 402–10. http://dx.doi.org/10.37394/23207.2021.18.41.
Full textChaplinskyі, Yuriy, and Olena Bozulenko. "ADVERTISING SUPPORT FOR LOYALTY IMPLEMENTATION." BULLETIN OF CHERNIVTSI INSTITUTE OF TRADE AND ECONOMICS III, no. 83 (September 29, 2021): 68–79. http://dx.doi.org/10.34025/2310-8185-2021-3.83.05.
Full textYe, Shao Qin. "A Research on the Enterprises Information Management Based on E-Commerce." Applied Mechanics and Materials 389 (August 2013): 995–1002. http://dx.doi.org/10.4028/www.scientific.net/amm.389.995.
Full textMidgett, Chelsea, Cynthia S. Deale, Alleah Crawford, Melvin Weber, and Joshua Bendickson. "A cross-case analysis of barriers to sustainability in small tourism accommodation enterprises in Dare County, North Carolina." Tourism and Hospitality Research 20, no. 2 (February 21, 2019): 144–56. http://dx.doi.org/10.1177/1467358419831425.
Full textCheng, Huijin, and Hao Ding. "Incentive Decision for Supply Chain with Corporate Social Responsibility and Lag Effect." Sustainability 12, no. 7 (March 25, 2020): 2608. http://dx.doi.org/10.3390/su12072608.
Full textLIUDMYLA, DYBCHUK, YULIIA HOLOVCHUK, and GALYNA PCHELIANSKA. "CLASSIFICATION OF ADVERTISING AND ITS PRACTICAL SIGNIFICANCE IN INCREASING EFFICIENCY OF THE MANAGEMENT OF CONSUMERS BEHAVIOR." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 300, no. 6 Part 2 (December 2021): 204–10. http://dx.doi.org/10.31891/2307-5740-2021-300-6/2-33.
Full textOstrianyn, Serhii, and Oleksandr Yakovenko. "PRACTICAL REALIZATIONS OF A GENERALIZED ADVERTISING CYBERNETIC MODEL." Three Seas Economic Journal 2, no. 3 (September 30, 2021): 78–86. http://dx.doi.org/10.30525/2661-5150/2021-3-11.
Full textSeo, Hyeon Sik, and YoungJun Kim. "INTANGIBLE ASSETS INVESTMENT AND FIRMS’ PERFORMANCE: EVIDENCE FROM SMALL AND MEDIUM-SIZED ENTERPRISES IN KOREA." Journal of Business Economics and Management 21, no. 2 (March 3, 2020): 421–45. http://dx.doi.org/10.3846/jbem.2020.12022.
Full textMOSKVYAK, Yaroslava. "MANAGEMENT OF MARKETING ACTIVITIES OF THE HOTEL AND RESTAURANT BUSINESS ENTERPRISE." Herald of Khmelnytskyi National University 302, no. 1 (January 2022): 137–41. http://dx.doi.org/10.31891/2307-5740-2022-302-1-23.
Full textBelikova, Olena, Inna Fomichenko, Victoriia Shashko, and Yuliia Nikolaieva. "Trends in Digital Marketing as an Innovative Tool for Enterprise Management." Herald of the Economic Sciences of Ukraine, no. 2(39) (2020): 133–38. http://dx.doi.org/10.37405/1729-7206.2020.2(39).133-138.
Full textIevsieieva, Olga. "Competitiveness Assessment for Transport Enterprises in the Context of Accelerated Development of the International Logistics Infrastructure." SHS Web of Conferences 67 (2019): 01004. http://dx.doi.org/10.1051/shsconf/20196701004.
Full textYin, Long, Lin Wang, Lifang Huang, Jinxiu Wang, Hui Xu, and Milan Deng. "Real estate advertising campaigns in the context of natural hazards." Disaster Prevention and Management: An International Journal 28, no. 2 (April 1, 2019): 183–200. http://dx.doi.org/10.1108/dpm-06-2018-0180.
Full textMirchova, Sophia, and Kalina Durova. "Risk Management of Tourism Demand in South-Western Bulgaria through Correlation Analysis." SHS Web of Conferences 92 (2021): 03017. http://dx.doi.org/10.1051/shsconf/20219203017.
Full textYakubiv, Valentyna, and Iryna Boryshkevych. "Forming the strategy to increase the competitiveness of the restaurant business enterprises." Regional Economy, no. 1(95) (2020): 144–53. http://dx.doi.org/10.36818/1562-0905-2020-1-15.
Full textZhang, Guitao, Qingmei Sui, Jinsong Hu, Yongguang Zhong, and Hao Sun. "Equilibrium Model of Discrete Dynamic Supply Chain Network with Random Demand and Advertisement Strategy." Mathematical Problems in Engineering 2014 (2014): 1–14. http://dx.doi.org/10.1155/2014/539768.
Full textKalmanovych, Oleksandr. "TECHNOLOGIES FOR ENSURING EFFECTIVE MARKETING ACTIVITIES OF INDUSTRIAL ENTERPRISES." Herald of Khmelnytskyi National University 294, no. 3 (March 2021): 182–85. http://dx.doi.org/10.31891/2307-5740-2021-294-3-28.
Full textDjakfar, Muhammad. "MAKNA KERJA BAGI PENGUSAHA KECIL MUSLIM DI TENGAH PERKEMBANGAN BISNIS KULINER." AL-IHKAM: Jurnal Hukum & Pranata Sosial 10, no. 2 (February 2, 2016): 409–33. http://dx.doi.org/10.19105/al-lhkam.v10i2.736.
Full textShumilo, Yana. "Conceptual provisions of the mechanism of reflexive control of consumer behavior in the marketing activities of enterprises." Economy of Industry 1, no. 97 (April 11, 2022): 103–17. http://dx.doi.org/10.15407/econindustry2022.01.103.
Full textStanislavchuk, Alina, and Tetyana Yanchuk. "THEORETICAL ASPECTS OF THE MANAGEMENT OF MARKETING ACTIVITIES OF A MODERN ENTERPRISE." Problems of Innovation and Investment Development, no. 27 (December 21, 2021): 123–32. http://dx.doi.org/10.33813/2224-1213.27.2021.13.
Full textPOLISHCHUK, Olha. "Concepts of costs, their economic content, factors of the effect on costs." Economics. Finances. Law, no. 4/1 (April 30, 2020): 27–34. http://dx.doi.org/10.37634/efp.2020.4(1).7.
Full textSchüller, David, and Karel Doubravský. "Fuzzy Similarity Used by Micro-Enterprises in Marketing Communication for Sustainable Development." Sustainability 11, no. 19 (September 30, 2019): 5422. http://dx.doi.org/10.3390/su11195422.
Full textCho, Taesoo, Taeyoung Cho, Guosong Zhao, and Hao Zhang. "The Impact of South Korea Golf Resort Social Network Services Advertising and Online Word of Mouth on Consumer Brand Value." Sustainability 12, no. 11 (May 26, 2020): 4339. http://dx.doi.org/10.3390/su12114339.
Full textKurudzhy, Yuliia, Iryna Mayorova, and Iryna Moskvichenko. "Building a model of supply chains duopoly taking into account the marketing and innovative activities of manufacturing enterprises." Eastern-European Journal of Enterprise Technologies 2, no. 3 (116) (April 28, 2022): 15–21. http://dx.doi.org/10.15587/1729-4061.2022.253821.
Full textMinh Quoc Binh, Quan, Nguyen Minh Ha, and Ngo Thi Huyen Trang. "Application of an intangible asset valuation model using panel data for listed enterprises in Vietnam." Investment Management and Financial Innovations 17, no. 1 (April 3, 2020): 304–16. http://dx.doi.org/10.21511/imfi.17(1).2020.26.
Full textKondrashov, Olexandr M., and Nataliia P. Novak. "Instruments of state regulation and fiscal mechanisms of financial and investment support and development of agricultural enterprises." Economies' Horizons, no. 2(9) (June 15, 2019): 88–94. http://dx.doi.org/10.31499/2616-5236.2(9).2019.213490.
Full textLAKOMAA, ERIK. "Advertising for the People: The History of the Social Democratic Party of Sweden’s Own Advertising Company—Folkreklam and Förenade ARE-Bolagen, 1947–1997." Enterprise & Society 21, no. 2 (February 4, 2020): 516–46. http://dx.doi.org/10.1017/eso.2019.39.
Full textKARVITSKAYA, Galina V., and Tatiana A. PEREKATIEVA. "Activities of service organizations in the region: organizational and management aspects." SOCIAL AND ECONOMIC PHENOMENA AND PROCESSES, no. 2 (2020): 63–70. http://dx.doi.org/10.20310/1819-8813-2020-15-2(109)-63-70.
Full textНаталія Шматько, Михайло Пантелєєв, Марина Кармінська-Бєлоброва, and Тетяна Мирошник. "BRAND MANAGEMENT IN STRATEGIC ENTERPRISE MANAGEMENT." Bulletin of the National Technical University "Kharkiv Polytechnic Institute" (economic sciences), no. 1 (December 28, 2021): 110–15. http://dx.doi.org/10.20998/2519-4461.2020.1.110.
Full textPopko, O., and B. Golovash. "Control as part of the management system of internal processes." Ways to Improve Construction Efficiency, no. 46 (October 16, 2020): 155–62. http://dx.doi.org/10.32347/2707-501x.2020.46.155-162.
Full textHastomo, Widi, Ahmad Eko Saputro, and Yoga Rarastro Putra. "Social media training as a marketing tool for micro-enterprises." Community Empowerment 7, no. 3 (April 15, 2022): 555–61. http://dx.doi.org/10.31603/ce.6252.
Full textHastomo, Widi, Ahmad Eko Saputro, and Yoga Rarastro Putra. "Social media training as a marketing tool for micro-enterprises." Community Empowerment 7, no. 3 (April 15, 2022): 555–61. http://dx.doi.org/10.31603/ce.6252.
Full textSamoilyk, I., N. Stebliuk, M. Kucher, and Y. Saihak. "The pandemic influence on the strategy and marketing policy of different types hotel enterprises." Actual Problems of Economics 1, no. 238 (2021): 90–99. http://dx.doi.org/10.32752/1993-6788-2021-1-238-90-99.
Full textMa, Xiaoye, Weina Li, and Jun Wu. "Research on the Operation of e-Commerce Enterprises Based on Blockchain Technology and Bilateral Platforms." Wireless Communications and Mobile Computing 2021 (March 14, 2021): 1–10. http://dx.doi.org/10.1155/2021/8872689.
Full text