Dissertations / Theses on the topic 'Advertising management of the enterprises'
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Ekop, Dr Emmanuel. "Funding Strategies for Small- to Mid-Sized Enterprises." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5698.
Full textKotzé, Shanie. "FACTORS INFLUENCING MANAGEMENT KNOWLEDGE IN THE PRE-OWNED MOTOR VEHICLE ENTERPRISES OF MATJHABENG." Thesis, Welkom: Central University of Technology, Free State, 2011. http://hdl.handle.net/11462/222.
Full textThe discovery over seventy years ago of a gold reef in the Northern Free State brought about a hive of business activity. This area, known as the Goldfields, includes Welkom, Virginia, Odendaalsrus, Allanridge, and Hennenman (Anon. 2009:1). Most successful businesses in the area are either directly or indirectly associated with the gold-mining industry.
Tan, Ya Hsuan Sunny. "A content analysis of print advertisements from the United States and Taiwan." CSUSB ScholarWorks, 2004. https://scholarworks.lib.csusb.edu/etd-project/2704.
Full textNicolson, Simon Matthew. "The impact of the colour red on product price perception in retail print advertising." Thesis, University of South Africa, 2007. http://hdl.handle.net/10500/63.
Full textABSTRACT Colour is often an important non verbal cue in advertising. Much research has been dedicated to the creative aspects of advertising generally and to factors affecting consumer response in relation to marketing, advertising and pricing. This study looks at the colour red and investigates whether use predominant use of red in sale promotions print advertising is justified on the basis of its ability to impact cognitively or affectively. The study comprises of two experiments, one for awareness and one for price perception and purchase intent. In each experiment, red is compared to other colours in order to establish any significant differences. The second experiment goes further to examine whether the intensity of colour, verbal cues or demographic differences have an impact on the results. The literature review begins with an examination of price theory and the role of sales promotions in organizations. It considers advertising response models with focus on the persuasive hierarchy AIDA model. The impact of colour is then considered along with consumer psychology and behavior as well as theories relating to demographic and cultural responses to colour in advertising. Argument from the sources is then put forward to suggest that research into the effects of colour in advertising is underexplored and that the role of colour in affecting response is complex and is over oversimplifies by advertising practitioners. The research results are presented revealing few significant differences between red and alternative colours for awareness, price perception or purchase intent. The result for awareness is blurred by research limitations, but red does not emerge as a candidate for exacting higher levels of awareness than a number of other colours. In the second experiment, red is found to be inferior to blue in affecting purchase intent. Red at 50% saturation is shown to have a more positive impact on purchase intent that a red hue at full saturation. Demographic splits do not show conclusive results, but it is suggested that a larger sample size would induce a better price perception of red for the black community than for other racial groupings. Discussion and recommendations follow. In this study, red shows no qualities to justify its predominant use in price promotion advertising and more benefit might be obtained for the brand by differentiating through use of alternative colours that may stand out in a sea of red over traditional sale periods. The principle recommendations are, firstly, the need to acquire a deeper understanding of the effect of colour in advertising. In the more complex, competitive global marketplace competition for customer attention is high and the margin of error for irrelevant advertising appeals are low. Secondly, the argument is made for colour usage to be built around long term branding concerns rather than short term requirements for advertising response.
Siddiquie, Mohammed Aslamuddin. "Branding Strategies of Service Small and Medium-Sized Enterprise Owners." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/6118.
Full textSpring, Dawn. "Selling Brand America: The Advertising Council and the ‘Invisible Hand’ of Free Enterprise, 1941-1961." University of Cincinnati / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1235745009.
Full textAl-Hajri, Hamad Faleh. "Integrating public relations into marketing strategies in the state of Qatar." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1918.
Full textRosenstock, Anita J. "Planning Integrated Advertising Campaigns : Multinational enterprises acting on national markets." Thesis, University of Gävle, Department of Business Administration and Economics, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-197.
Full textThis research paper reviews the topic of Planning Integrated Advertising Campaigns – Multinational enterprises acting on national markets. It examines the relevant theoretical background, the country of Sweden and a concrete business case of the multinational enterprise Dr. Oetker and its activities on the Swedish market. After an introduction, the first section of this work outlines the theoretical framework which is a necessary base for the research topic. Resultant, two models are developed: one regarding campaign phases and another concerning influences on national environments. These frame the theoretical findings in a concentrated form. In the following section, the empirical findings regarding the country of Sweden and the investigated company Dr. Oetker are depicted. The focus lies on Dr. Oetker’s company structure and the consequential influence on the manner of advertising and on the operations on the Swedish market. The analysis reveals information which can be split into two parts. Initially the empirical findings are evaluated based on the theoretical framework. Subsequently, a phase model which combines the two previous models with the empirical findings is developed. Its objective is to guide multinational enterprises through the planning process for successful national advertising campaigns. After this thorough analysis, a conclusion and recommendations for further theoretical and practical studies are given.
Sinkevičius, Justinas. "Industrial enterprises project management." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2012. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2012~D_20120723_111007-41367.
Full textBaigiamajame magistro darbe nagrinėjama pramonės įmonių projektų vadyba, jos metodai ir praktinės problemos.Šiam tikslui atliekamas bedrosios projektų vadybos metodologijos teorinių teiginių analizė. Vykdyta gamybinio sektoriaus įmonių anketinė apklausa. Surinkti duomenys iš 42 Lietuvos pramonės įmonių apie projektus ir ju įgyvendinimą. Atlikta empirinių duomenų anlizė, kurios tikslas remiantis tyrimo ir statistiniais duomenimis įvertinti gamybos įmonių projektų parametrus bei jų įgyvendinamumą. Nustatytos regresinės priklauomybes tarp parinktų kriterijų ir projetų įgyvendinimo sėkmingumo įmonėse. Remiantis mokslinės literaturos analize, statistiniais duomenimis ir empiriniais tyrimo rezultatais suformuotas projektų vadybos sistemos tobulinimo pramonės įmonėms modelis.
Xiao, Jin Ming. "Performance management in foreign investment enterprises and Chinese enterprises." Thesis, University of Macau, 2001. http://umaclib3.umac.mo/record=b1636673.
Full textMassun, Monika. "Collaborative information management in enterprises /." Boizenburg : Hülsbusch, 2009. http://d-nb.info/993960340/04.
Full textKwok, Wai-pun. "Business opportunities in internet /." Hong Kong : University of Hong Kong, 1996. http://sunzi.lib.hku.hk/hkuto/record.jsp?B17957837.
Full textSchlaepfer, Daniel. "Creativity Management in Swiss Advertising Agencies." St. Gallen, 2006. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/01653781002/$FILE/01653781002.pdf.
Full textPersson, Anton. "Strategic Management of Higher Education Enterprises." Thesis, Linköping University, Department of Management and Engineering, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-9905.
Full textEducational institutions are becoming increasingly important for regional and national economies. Recent developments in Europe have drawn attention to the need for elite institutions. After a long domestic debate, Germany appointed three of its universities to Eliteunis in the fall of 2006. Similar discussions and initiatives have taken place in Finland and Denmark. In 2007, the Swedish university chancellor, Anders Flodström, initiated a public debate about improving the Swedish system of higher education by concentrating it to fewer institutions of higher quality. As a contribution to these discussions, it is of general interest to understand why and how educational institutions become successful. The purpose of this study is therefore to investigate what strategy and external factors that has made one particular institution – Massachusetts Institute of Technology – successful. The findings of the study show that MIT’s success depends on the possession of several important strategic resources: faculty and student quality, endowment, reputation and campus location. Thanks to these resources, in combination with some external factors, primarily the influx of large amounts of federal research funding and the (entrepreneurial) success of MIT alumni, the Institute has been able to attract: federal and private research funding, donations and more high quality faculty and students. Faculty are motivated to excel through a well-devised promotion and incentive system. There is a strong virtuous cycle dynamic between the resources. For example, an institution with strong reputation will attract good students and faculty. This will lead to increasing faculty and student quality which will improve the reputation further. To enter the virtuous cycle, significant financial resources are required. MIT, received much of these resources through the immense research efforts that were funded by the U.S. government during World War II, the Space Race and the Cold War. This enabled MIT to attract excellent faculty and build its reputation.
Kidger, P. J. K. "Human resource management in multinational enterprises." Thesis, University of Salford, 1999. http://usir.salford.ac.uk/14789/.
Full textGranados, Ortiz Maria Luisa. "Knowledge management capabilities in social enterprises." Thesis, University of Westminster, 2014. https://westminsterresearch.westminster.ac.uk/item/8yqqx/knowledge-management-capabilities-in-social-enterprises.
Full textKarnouskos, Stamatis. "Effective Change Management in Modern Enterprises." Thesis, Linnéuniversitetet, Institutionen för informatik (IK), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-49777.
Full textZagorodnya, Maryna. "Management of innovations at industrial enterprises." Thesis, Київський національний університет технологій та дизайну, 2019. https://er.knutd.edu.ua/handle/123456789/13065.
Full textГолишева, Євгенія Олексіївна, Евгения Алексеевна Голышева, and Yevheniia Oleksiivna Holysheva. "Relationship management of ukrainian enterprises-innovators." Thesis, ТОВ «ТД «Папірус», 2011. http://essuir.sumdu.edu.ua/handle/123456789/28058.
Full textGrishko, N. V., M. S. Kudenko, and I. L. Grishko. "Environmental expenses management at industrial enterprises." Thesis, Видавництво СумДУ, 2008. http://essuir.sumdu.edu.ua/handle/123456789/11646.
Full textLiu, Handan, and Jin Ma. "Advertising management influence effctiveness of online advertising : A study of white-collar workers in online advertising context." Thesis, Halmstad University, School of Business and Engineering (SET), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-4868.
Full textOnline advertising which is a new form of communication provides interactivity between advertisers and consumers.
This dissertation is focusing on how advertising management influence the effectiveness of online advertising.The theoretical framework of this study mainly contains the advertising management and effectiveness of effects model.These two models are combined together in an analytical model where a connection between the two theories is explained that will be used as a foundation in gathering and analyzing the empirical findings. The quatitative research strategy is appliedd in this dissertation. Based on the questionnaies of white-collar workers, the empirical data was collected.
The conclusion which can be drawn from this study is that there is clear evidence that good management will improve cognitive,affective and conative degree of consumer behavior.
Jones, Elizabeth B. (Elizabeth Bulkley). "Advertising effects of FSIs." Thesis, Massachusetts Institute of Technology, 1992. http://hdl.handle.net/1721.1/39040.
Full textHrashchenko, Iryna Semenivna, and S. O. Krasniuk. "Innovative management in enterprises of service sector." Thesis, ГО "Львівська економічна фундація", 2014. https://er.knutd.edu.ua/handle/123456789/10509.
Full textUsarek, Wlodzimierz, and Yevhen Bohatyrov. "Problems of it investment management in enterprises." Thesis, National Aviation University, 2021. https://er.nau.edu.ua/handle/NAU/53349.
Full textThe article highlights some main problems of IT investment management in enterprises, the solution of which will allow to harmonize the IT strategy of the enterprise with the business strategy, identify and evaluate business effects as a result of information technology and optimize management of IT projects and resources, the level of IT investment management and will affect the maximum return on investment in information technology.
У статті висвітлено деякі основні проблеми управління інвестиціями в ІТ на підприємствах, вирішення яких дозволить узгодити ІТ-стратегію підприємства з бізнес-стратегією, виявити та оцінити бізнес-ефекти в результаті застосування інформаційних технологій та оптимізувати управління ІТ-проектами та ресурсів, рівень управління інвестиціями в ІТ і вплине на максимальну віддачу від інвестицій в інформаційні технології.
Anderson, Eric T. (Eric Thomas). "Essays on pricing and advertising." Thesis, Massachusetts Institute of Technology, 1995. http://hdl.handle.net/1721.1/11879.
Full textHärkönen, J. (Jere). "Multinational enterprises as potential acquirers." Bachelor's thesis, University of Oulu, 2017. http://urn.fi/URN:NBN:fi:oulu-201711283181.
Full textNafeesi, Sulaiman. "Advertising in Saudi Arabia." CSUSB ScholarWorks, 1986. https://scholarworks.lib.csusb.edu/etd-project/373.
Full textDolson, Shona. "Women's Perceptions Toward Mobile Advertising." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5458.
Full textModig, Erik. "Understanding advertising creativity : how perceptions of creativity influence advertising effectiveness." Doctoral thesis, Handelshögskolan i Stockholm, Institutionen för Marknadsföring och strategi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-1951.
Full textDiss. Stockholm : Handelshögskolan i Stockholm, 2012. Sammanfattning jämte 5 uppsatser.
Emanuelsson, Magnus. "Self-served campaign management tool for contextual advertising." Thesis, Umeå universitet, Institutionen för tillämpad fysik och elektronik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-173406.
Full textLui, S. Y. Stella. "Chinese township & village enterprises orientation towards management." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp01/MQ35910.pdf.
Full textAdam, Elena Daniela. "Knowledge management cloud-based solutions in small enterprises." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Informatik, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-28275.
Full textPosokhov, Igor Mikhailovich, and O. O. Khodyrieva. "Cultural peculiarities of risk management at Ukrainian enterprises." Thesis, Національний авіаційний університет, 2018. http://repository.kpi.kharkov.ua/handle/KhPI-Press/39031.
Full textLi, Meng. "Narrative Advertising." Digital Commons @ East Tennessee State University, 2015. https://dc.etsu.edu/etd/2485.
Full text郭偉本 and Wai-pun Kwok. "Business opportunities in internet." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1996. http://hub.hku.hk/bib/B31267208.
Full textOyelade, Oluwaseyi Gabriel. "The Olympic Games and business enterprises." Thesis, University of Central Lancashire, 2016. http://clok.uclan.ac.uk/18683/.
Full textSikorska, Małgorzata, György Kocziszky, and P. G. Pererva. "Compliance service at guest services enterprises." Thesis, Полтавський університет економіки і торгівлі, 2017. http://repository.kpi.kharkov.ua/handle/KhPI-Press/33437.
Full textWadzwanya, Faith Chivimbiso. "Managing small and medium enterprises using project management principles." Thesis, Cape Peninsula University of Technology, 2017. http://hdl.handle.net/20.500.11838/2652.
Full textAlthough SMEs are aware of project management, it seems that a vast majority of firms are not actually well-informed about what project management is, and therefore, might not even be adhering to project management principles. Hence, the main objective of this study was to determine the extent to which SMEs (involved in construction, events and information technology and located in the Cape Metropolitan area in South Africa) apply project management principles. This study used a mixed method approach (both qualitative and quantitative) and various relevant instruments to collect and analyse data. A total of 223 questionnaires were administered to employees working in conjunction with a project management department, and five face-to-face interviews were conducted with owner-managers of selected SMEs. The statistical package for social science (SPSS) was used to analyse the quantitative data with results presented in a tabulated format; content analysis was used to transcribe qualitative data and categorise this data into themes. The study found that the project management sector is still predominately male-dominated, and project teams are not selected on the basis of experience. Furthermore, those who lack experiences are not trained. The nature of work done, company understaffing, time and financial constraints and poor team dynamics were all cited as factors affecting the application of project management principles within SMEs. Several recommendations emerged from the findings. First, it was recommended that women be empowered as active participants in project management, thereby reducing the evident gender imbalance; training and development should regularly be conducted to fully equip employees with vital skills and competencies. This will more strongly ensure that clients are satisfied with quality outcome and thereby establish a good reputation for SMEs. Project managers should create contingency plans for potential challenges. Additionally, the project manager should ensure that by virtue of the company being understaffed, specific roles and responsibilities of individuals should be clearly delineated, clearly communicated and clearly understood. Alternatively, the company may employ more personnel for particular projects, or independent contractors could be hired to assist. Moreover, time constraints can be eradicated by establishing timelines through the Gantt chart and measuring milestones. Finance and other resources should be allocated economically with and ongoing budget-cost analysis for monitoring expenditure. It was also deemed advisable that project managers send their teams for wellness training to avoid negative team dynamics, and as for labour unrest, senior managers should engage proactively with unions and delegates.
Abouhamada, Abdelmawgoud Abdalla. "Negotiation strategy in Egyptian multinational enterprises." Thesis, University of Derby, 2001. http://hdl.handle.net/10545/325015.
Full textSkandalakis, Alexandros. "Knowledge transfer between small manufacturing enterprises." Thesis, Cranfield University, 1999. http://dspace.lib.cranfield.ac.uk/handle/1826/3374.
Full textBeyer, Gilbert [Verfasser], and Andreas [Akademischer Betreuer] Butz. "Interactive advertising displays : audience behavior around interactive advertising columns, life-size screens and banner displays / Gilbert Beyer ; Betreuer: Andreas Butz." München : Universitätsbibliothek der Ludwig-Maximilians-Universität, 2018. http://d-nb.info/1174142944/34.
Full textHild, Sebastian [Verfasser]. "Synergy in Multi-Channel Online Advertising / Sebastian Hild." Aachen : Shaker, 2010. http://d-nb.info/1084536455/34.
Full textKah, S. "An investigation into social impact practice in social enterprises." Thesis, Liverpool John Moores University, 2018. http://researchonline.ljmu.ac.uk/9290/.
Full textStange, Martin [Verfasser], and Burkhardt [Akademischer Betreuer] Funk. "Multi-Channel Advertising Effectiveness - Modeling User Behavior and Approaches for Decision Support in Real-Time Advertising / Martin Stange ; Betreuer: Burkhardt Funk." Lüneburg : Universitätsbibliothek der Leuphana Universität Lüneburg, 2017. http://d-nb.info/1127334735/34.
Full textSvensson, Johan. "Change management on three big advertising agencies in Sweden." Thesis, Malmö högskola, Fakulteten för teknik och samhälle (TS), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-20802.
Full textToday on a competitive market, companies and organizations needs to undergo changes in order to continue to develop and achieve new goals. It is also important to involve their employees in order to achieve their commitment and avoid reactions in the form of resistance and other attitudes. Purpose of the study is to examine how to lead Change management in three major advertising agencies in Sweden and how their employees are involved and engaged to change initiatives.The purpose of the study is also to examine how their employees are affected and reacts to Change Management and aslo see if it can develop resistance or other attitudes in the advertising industry among the employees.Based on a qualitative study textual material has been collected through interviews, observations, books, articles and websites. The paper is also based on a quantitative study where a selection of employees at each office has asked to complete an online survey. The result shows that advertising agencies are different and use different tools, strategies and business practices to lead their change management and as well as motivate and engage their employees for change initiatives. The results also shows that the employees is affected and reacts in different ways in the context of change management. The results also shows that there are some connections to the theory of what is important for the agencies to achieve successful Change Management.
Nwankwo, Azubuike Sonny A. "Consumerism : management challenge of consumer protection in national enterprises." Thesis, City University London, 1990. http://openaccess.city.ac.uk/7665/.
Full textLiang, Darryl Chao-Hsiang. "International manufacturing risk management : action research in Taiwanese enterprises." Thesis, University of Cambridge, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.608596.
Full textRose, T. J. "Sustained growth in small enterprises : a process management approach." Thesis, Cranfield University, 2003. http://dspace.lib.cranfield.ac.uk/handle/1826/4171.
Full textKibardina, J., and T. Iankovets. "Crisis management of enterprises producing clothing in modern conditions." Thesis, КНУТД, 2016. https://er.knutd.edu.ua/handle/123456789/2164.
Full textKostenko, A., and I. Goncharenko. "Management of the organizational processes’ transformations at manufacturing enterprises." Thesis, КНУТД, 2016. https://er.knutd.edu.ua/handle/123456789/5564.
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