Relevant bibliographies by topics / Advertising management of the enterprises

Academic literature on the topic 'Advertising management of the enterprises'

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Published: 30 May 2022
Last updated: 31 May 2022

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Journal articles on the topic "Advertising management of the enterprises"

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Symakov, Volodymyr. "Management decisions on modernization of e-commerce enterprises as subjects of innovative entrepreneurship." Economies' Horizons, no. 1(12) (November 8, 2021): 71–79. http://dx.doi.org/10.31499/2616-5236.1(12).2020.225190.

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The purpose of the article is to analyse the types of management decisions on the modernization of e-commerce enterprises as subjects of innovative entrepreneurship and to explore their content. Methodology. In the study of this issue used methods of generalization, comparison and systematic method. Results. In the article the types of management decisions on the modernization of e-commerce enterprises as subjects of innovative entrepreneurship are analysed. Their content has been studied. Scientific positions are described and statistical data on the research topic are given. Practical meaning. To better understand the issues of management decisions on modernization of e-commerce enterprises as subjects of innovative entrepreneurship, the author analysed foreign sources, which allowed to understand the features of world experience that determine the need of e-commerce enterprises in Ukraine to focus on new technological solutions and modern management approaches. Prospects for further research. The author analyses the current trends of enterprise modernization and notes that conversion optimization is becoming an increasingly serious problem in today’s business environment, as companies seek to effectively customize the pages of their products and make sure that their products stand out in all areas of multi-channel marketing. This can include dynamic Facebook advertising, Google shopping advertising, or digital marketing efforts.
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Соловей, Denis Solovey, Хухрянская, and E. Khukhryanskaya. "ANALYSIS OF REQUIREMENTS TO COMPONENTS OF INFORMATION SYSTEM OF THE ENTERPRISE OF OUTDOOR ADVERTISING." Modeling of systems and processes 7, no. 3 (December 1, 2014): 36–39. http://dx.doi.org/10.12737/6677.

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The determining factor high efficiency outdoor advertising is the use of advanced technological methods that rely on information technology (IT). The analysis of the organizational and management structure and the current status of the use of it enterprises of outdoor advertising, different approaches to building information provision, which should include comprehensive information about the organization´s activities. In the present paper solves the problem of the formulation of requirements for the information system of the enterprise of outdoor advertising and design guidelines based on them, the architecture of such a system
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BIELOZERTSEV, Vasyl, and Maryna MYKHALOCHKINA. "Improvement of the organization of sales cost accounting to ensure efficient sales cost management in industrial enterprise." Economics. Finances. Law, no. 11/1 (November 2019): 6–10. http://dx.doi.org/10.37634/efp.2019.11(1).1.

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Optimizing the efficiency of sales costs of the enterprise is a prerequisite for increasing sales and attracting new customers. Expenses for sales have need to be properly and fully accounted for, otherwise it may lead to incorrect determination of the amount of expenses, the object of taxation, as well as the financial result. Improving the organizational aspects of sales costs accounting of the industrial enterprises is an effective tool for improving their efficiency management. The purpose of the article is to outline ways to increase the cost of sales information to ensure that they are properly monitored. The proposed classification of sales costs and accounting accounts for industrial enterprises, will greatly simplify the organization of synthetic and analytical accounting. Besides this, it will strengthen the control of incurred costs and increase the informativeness of the analysis of sales costs, and also does not contradict the requirements of the legislation. Product advertising is of the most popular measure to promote sales and inform potential buyers about the properties of a product, so managers are advised to use the Marketing and Advertising Cost Control Sheet, which indicates the budgeted and the fact costs, the magnitude of cost variance, the reasons for such deviations, and the measures taken to correct the deviations. Among domestic industrial enterprises, the most popular demand is advertising products through the Internet. One way to improve sales cost management is to use the various Google Analytics and Bitrix24 that automatically calculate the metrics which managers need, such as: ROMI (Return on marketing investment), CPC (Cost per Action), CPA (Cost per Action), Return On Ad Spend (ROAS), etc. The article discusses the benefits of features that help sales managers compare the potential effect of investing in advertising in individual media or individual advertising companies.
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Lazorenko, Valeriia, Liudmyla Saher, and Adam Jasnikowski. "Web management as a marketing management determinant: case for pharmaceutical enterprises." Health Economics and Management Review 2, no. 2 (2021): 105–14. http://dx.doi.org/10.21272/hem.2021.2-10.

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Nowadays, the online business is fast-growing since it is convenient, more profitable, and less energy-consuming. The changing consumers’ needs force companies and organizations to adjust and modernize their marketing strategies. The authors emphasized that Internet advertising channels would overcome the traditional ones. Therefore, it is relevant to consider the latest trends in e-commerce to provide effective advertising campaigns. This study aims to conduct the competitive analysis of Ukrainian veterinary enterprises’ websites as one of the key marketing management determinants. The study object are the most prominent Ukrainian veterinary enterprises. The methodological basis for this paper includes trend, bibliometric, and comparative content analysis. The trend analysis results showed a constant interest in web management worldwide. In turn, there are significant fluctuations over the previous five years in Ukraine. The findings indicated that search requests for «pharmaceutics» worldwide are gradually increasing, while there is not enough statistic data in Ukraine. The bibliometric analysis for Scopus publications addressed the marketing management in the pharmaceutical were visualized by 4 clusters. The first cluster covers marketing, management, and risk issues; the second – pharmaceutical industry, the third – economy; and the fourth – quality control. The findings showed that veterinary medicine was mostly associated with drug efficacy, management, investment, management, risk, organization and management, patents, and quality control. This issue has been most actively studied by scientists from the United States, Britain, Germany, India, and Italy. This study provided the comparative analysis of veterinary enterprises web sites based on the main indicators as follows: usability, site structure, site indexation, number of external pages, overall traffic, behavioral factors (bounce rate, pages per visit, time on site), traffic sources (direct, referrals, SEO, SMM, e-mail, and display advertising), and adaptability to the mobile versions. The obtained results showed that all Ukrainian biological vaccines manufacturers for animals were represented on the Internet. In turn, as of September 2020, Biotestlab most effectively used the Internet to promote products. In second place is the Sumy Biological Factory, and then – Kherson Biological Factory.
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Romanova, Lidia, and Valentina Zolotarova. "Current situation and trends of enterprise developments in Ukraine’s advertising market." Problems of Innovation and Investment Development, no. 21 (December 27, 2019): 135–49. http://dx.doi.org/10.33813//2224-1213.21.2019.14.

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The purpose of the article is to analyze and evaluate the current state of the domestic market of advertising services, tendencies of development of enterprises of the advertising sphere of Ukraine. Methodology. The domestic market for advertising services is quite young because it has actually started its active history since Ukraine gained independence, which has caused some peculiarities of its development and formation. As a result, the development of the market and its representatives has been undulating, yet at a rather dynamic pace compared to the advertising markets of other countries that have already had many years of experience and history of operation – during 1991-1993 more than 1000 different advertising campaigns were created in Ukraine. companies, including more than 400 companies have been created in the media. We should also take into account global trends, especially globalization, the development of information technology and the Internet, which are also influenced by the domestic advertising market, which in general have caused dramatic changes in the principles of activity of the entire existing advertising industry. In the course of the research were used: general scientific methods, in particular: systematic approach – to summarize data of the advertising sphere as a whole set of elements in a set of relations and relations between them; methods of systematization and forecasting – to determine the general tendencies of development of advertising sphere of Ukraine and enterprises of advertising sphere of Ukraine. The general tendencies of development of advertising sphere of Ukraine and enterprises of advertising sphere of Ukraine are substantiated. The main reasons that have had an impact and will have an impact on the activity of domestic advertising companies in the future are identified. The scientific novelty is to identify the main tendencies in the development of the advertising sphere of Ukraine and domestic enterprises of the advertising sphere, as well as the factors that influenced and influence their activity. The results of the study are aimed at ensuring the quality management of the activities of advertising companies and ensuring a high level of their competitiveness. They can be used to refine and / or revise strategic plans for development and activities, management principles of advertising businesses.
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Romanova, Lidia, and Valentina Zolotarova. "Current situation and trends of enterprise developments in Ukraine’s advertising market." Problems of Innovation and Investment Development, no. 21 (December 27, 2019): 135–49. http://dx.doi.org/10.33813/2224-1213.21.2019.14.

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The purpose of the article is to analyze and evaluate the current state of the domestic market of advertising services, tendencies of development of enterprises of the advertising sphere of Ukraine. Methodology. The domestic market for advertising services is quite young because it has actually started its active history since Ukraine gained independence, which has caused some peculiarities of its development and formation. As a result, the development of the market and its representatives has been undulating, yet at a rather dynamic pace compared to the advertising markets of other countries that have already had many years of experience and history of operation – during 1991-1993 more than 1000 different advertising campaigns were created in Ukraine. companies, including more than 400 companies have been created in the media. We should also take into account global trends, especially globalization, the development of information technology and the Internet, which are also influenced by the domestic advertising market, which in general have caused dramatic changes in the principles of activity of the entire existing advertising industry.In the course of the research were used: general scientific methods, in particular: systematic approach – to summarize data of the advertising sphere as a whole set of elements in a set of relations and relations between them; methods of systematization and forecasting – to determine the general tendencies of development of advertising sphere of Ukraine and enterprises of advertising sphere of Ukraine.The general tendencies of development of advertising sphere of Ukraine and enterprises of advertising sphere of Ukraine are substantiated. The main reasons that have had an impact and will have an impact on the activity of domestic advertising companies in the future are identified. The scientific novelty is to identify the main tendencies in the development of the dvertising sphere of Ukraine and domestic enterprises of the advertising sphere, as well as the factors that influenced and influence their activity.The results of the study are aimed at ensuring the quality management of the activities of advertising companies and ensuring a high level of their competitiveness. They can be used to refine and / or revise strategic plans for development and activities, management principles of advertising businesses.
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ZABURMEKHA, Yevgena, O. HAIDUK, and Artem MYKHAILOV. "DIGITAL-MARKETING TOOLS IN AGRICULTURAL ENTERPRISES." Herald of Khmelnytskyi National University 302, no. 1 (January 2022): 82–87. http://dx.doi.org/10.31891/2307-5740-2022-302-1-14.

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Traditionally, most people are accustomed to consider the most effective way of advertising: advertising in print media and television, underestimating Internet advertising. Today it is becoming increasingly important to change views on product promotion on the Internet. Most small, medium and large business owners looking for options to promote goods or services turn to digital marketing tools. The Internet has made and continues to have a significant impact on the formation and development of the global information society. With the development of the Internet, approaches to business management and communication policy are changing as one of its components. The number of audiences on the Internet already exceeds a significant number of traditional media, so when forming a communication strategy, it is necessary to assess: whether Internet users are part of the target audience, how easy it is to reach it via the Internet. The theoretical aspects of the features and current trends in the development of the digital marketing system are examined in the robot. Analytical follow-up of the activity of Ltd “Biosad” was carried out. Approved methods and methods of molding and pushing products under the support of digital marketing tools. Intensive development of electronic communications is a powerful tool for selling goods and services, as well as a means of active economic and technological improvement, development of Internet sites and defines the face of the modern domestic Internet. The Internet audience is significant and is characterized by the ability to attract the attention of the target audience. A test advertising campaign was conducted on the social network Facebook, after which a decision was made to retarget. As the advertising traffic was conducted through the account, the audience of those who interacted with the company’s account during the last month was gathered.
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Jenkins, John R. G. "THE ADVERTISING MANAGEMENT PRACTICES OF SMALL RETAIL ENTERPRISES: SOME ONTARIO FINDINGS." Journal of Small Business & Entrepreneurship 6, no. 2 (January 1989): 38–49. http://dx.doi.org/10.1080/08276331.1989.10600328.

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Rybakova, Svitlana S., Denys A. Myronov, and Nataliya V. Rogova. "Areas for Improvement of the Hotel Management Efficiency in Ukraine through the Implementation of Communication Policy." Scientific Bulletin of Mukachevo State University Series “Economics” 7, no. 2 (December 28, 2020): 117–25. http://dx.doi.org/10.52566/msu-econ.7(2).2020.117-125.

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The study investigates the essence of the communication policy of the hotel industry, the specific features of the use of advertising and ways to increase its efficiency in modern conditions. The purpose of the study is to consider ways to improve the management of the hotel industry in Ukraine. The research methodology is based on such general scientific research methods as analysis and synthesis, systematisation, and generalisation. The main goals of enterprise management through communication policy are defined, which include improvement of consumer relations between consumers during the process of information exchange; ensuring effective exchange between subjects and objects of management; creation of information flows for the exchange of information between individual employees, groups of its coordination of their tasks and actions; regulation and rationalisation of information flows. The study substantiated that the communication aspects of the functioning of the hotel enterprises are insufficiently adapted for the management of the enterprise. The concept of “communication policy” was considered, as well as the structure of advertising and communication tools to promote hotel services. The study presents the goals of the communication policy of effective management of the hotel industry of Ukraine, as well as analyses the electronic pages of a number of hotel enterprises of Ukraine. This study can be used to research and improve the management system in the hotel industry. The results of the study can be used by scientists for further research, as well as managers working in the hotel business in order to improve the work process and increase the level of their knowledge
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Odrekhivskyі, M., U. Kohut, and D. Zhyla. "MARKETING-LOGISTICS-ORIENTED MANAGEMENT OF ECOLOGICAL INNOVATIVE ENTERPRISES." Journal of Lviv Polytechnic National University. Series of Economics and Management Issues 5, no. 1 (June 1, 2021): 170–86. http://dx.doi.org/10.23939/semi2021.01.170.

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Purpose. The study aims to develop a scientific and methodological approach of organizing a marketing-logistics-oriented management system for ecological, innovative enterprises (EIE) to ensure effective implementation and use of environmental innovations for the greening of material flows at the enterprise. Design/methodology/approach. The obtained scientific results are based on using a systematic approach, logical analysis, and synthesis to develop literature sources to determine methods to solving the problem of marketing-logistics-oriented management of the EIE. On the study of literary sources, the core and advantages of marketing and logistics management from the standpoint of the enterprise's efficiency and the functioning of marketing and logistics activities were identified. Also, domestic and foreign authors’ views about the interaction of marketing as a concept of management that is oriented on the market and logistics as a flow-oriented management were studied. This creates opportunities to increase commodity and information utility and value of goods. Findings. To confirm the article’s hypothesis, the scientific and systematic approach to the organization of the system “suppliers – ecologically innovative enterprise – marketing – consumers” for ecological optimization of material flows at the enterprise was offered. In particular, the research provides the use of matrix organizational management structure in organizing the activities of logistics and marketing services. In this case, such matrix structure ensures a rapid response of both systems to complex problems in supply and marketing and, at the same time, allows you to avoid duplication of functions of services and preserve cost-effective management of them. Originality/value. The necessity of transition from price competition for environmental goods and services to match for certain advertising activities aimed at stimulating ecological processes and a healthy lifestyle causes the formation of a marketing information system in an environmentally innovative enterprise. This system is intended to collect, accumulate, transmit, process, and analyze the information necessary for use by the marketing service to upgrade the planning and forecasting of marketing activities, improve demand for goods and services, and monitor the implementation of marketing activities. For effective marketing management of the EIE, it is necessary to monitor the environment’s condition based on marketing research constantly, always using modern marketing information systems and the latest information technologies. The purpose of the logistics system of an ecological, innovative enterprise is to ensure the availability of the necessary environmentally innovative products, goods, and services in the required quantity and range, of the specified quality, in the right place and at the right time. The functions of the logistics system of innovative ecological enterprises are determined to endow their viable work. The suggested scientific and methodological approach to marketing-logistics-oriented management of the EIE is based on constructing an optimal model of the EIE logistics system and the appropriate method of marketing information. Such attitude can be widely used in the design, creation, development, and research of EIE, regional, and national environmental innovation systems. It is directed at optimizing the movement of material flows on the system “suppliers – EIE – marketing – consumers” and managing these flows. Practical implications. A conceptual model of interaction of the marketing information system with the external environment for the rationalization of marketing activities and management processes of the EIE is constructed. The logistics system of ecological, innovative enterprises, which was formed in this paper, will improve the implementation processes of environmental innovations in the design “supplier – consumer” to green the enterprise and the region’s activities effectively.
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Dissertations / Theses on the topic "Advertising management of the enterprises"

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Ekop, Dr Emmanuel. "Funding Strategies for Small- to Mid-Sized Enterprises." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5698.

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Small firms struggle to survive competition with limited resources, and about 50% of start-up organizations fail after 5 years. The purpose of this qualitative multiple case study was to explore the strategies some beauty salon owners in the mid-Atlantic region of the United States use to access financial resources to support growth for longer than 5 years. The conceptual framework for the study was the resource-based view theory of the firm. Data were collected from 6 beauty salon owners who had succeeded for longer than 5 years. Semistructured face-to-face interviews and review of archival and transcript data yielded data saturation in combination with member checking. Data analysis was conducted using methodological triangulation with keyword-in-context analysis, comparison analysis, and content analysis. The 4 emergent themes from the study were personal savings, formal education and professional training as keys to funding, funding strategies, and small business challenges in acquiring funding. Findings from this study may contribute to social change by providing best practices and funding strategies that leaders of small- to mid-sized enterprises may use to access funding to ensure business survival for longer than 5 years. In addition, the findings in this study may reduce small business failure rate, increase sales revenue for the government, and increase employment in the region.
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Kotzé, Shanie. "FACTORS INFLUENCING MANAGEMENT KNOWLEDGE IN THE PRE-OWNED MOTOR VEHICLE ENTERPRISES OF MATJHABENG." Thesis, Welkom: Central University of Technology, Free State, 2011. http://hdl.handle.net/11462/222.

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Full Thesis
The discovery over seventy years ago of a gold reef in the Northern Free State brought about a hive of business activity. This area, known as the Goldfields, includes Welkom, Virginia, Odendaalsrus, Allanridge, and Hennenman (Anon. 2009:1). Most successful businesses in the area are either directly or indirectly associated with the gold-mining industry.
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Tan, Ya Hsuan Sunny. "A content analysis of print advertisements from the United States and Taiwan." CSUSB ScholarWorks, 2004. https://scholarworks.lib.csusb.edu/etd-project/2704.

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This study is conducted through content analysis to determine the degree of advertising standardization between the United States and Taiwan. Based on the literature review the impact of standardization versus localization advertising strategies is discussed.
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Nicolson, Simon Matthew. "The impact of the colour red on product price perception in retail print advertising." Thesis, University of South Africa, 2007. http://hdl.handle.net/10500/63.

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An investigation into whether the colour red has more impact or leads to common perceptions about the price or value of retail products in advertising.
ABSTRACT Colour is often an important non verbal cue in advertising. Much research has been dedicated to the creative aspects of advertising generally and to factors affecting consumer response in relation to marketing, advertising and pricing. This study looks at the colour red and investigates whether use predominant use of red in sale promotions print advertising is justified on the basis of its ability to impact cognitively or affectively. The study comprises of two experiments, one for awareness and one for price perception and purchase intent. In each experiment, red is compared to other colours in order to establish any significant differences. The second experiment goes further to examine whether the intensity of colour, verbal cues or demographic differences have an impact on the results. The literature review begins with an examination of price theory and the role of sales promotions in organizations. It considers advertising response models with focus on the persuasive hierarchy AIDA model. The impact of colour is then considered along with consumer psychology and behavior as well as theories relating to demographic and cultural responses to colour in advertising. Argument from the sources is then put forward to suggest that research into the effects of colour in advertising is underexplored and that the role of colour in affecting response is complex and is over oversimplifies by advertising practitioners. The research results are presented revealing few significant differences between red and alternative colours for awareness, price perception or purchase intent. The result for awareness is blurred by research limitations, but red does not emerge as a candidate for exacting higher levels of awareness than a number of other colours. In the second experiment, red is found to be inferior to blue in affecting purchase intent. Red at 50% saturation is shown to have a more positive impact on purchase intent that a red hue at full saturation. Demographic splits do not show conclusive results, but it is suggested that a larger sample size would induce a better price perception of red for the black community than for other racial groupings. Discussion and recommendations follow. In this study, red shows no qualities to justify its predominant use in price promotion advertising and more benefit might be obtained for the brand by differentiating through use of alternative colours that may stand out in a sea of red over traditional sale periods. The principle recommendations are, firstly, the need to acquire a deeper understanding of the effect of colour in advertising. In the more complex, competitive global marketplace competition for customer attention is high and the margin of error for irrelevant advertising appeals are low. Secondly, the argument is made for colour usage to be built around long term branding concerns rather than short term requirements for advertising response.
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Siddiquie, Mohammed Aslamuddin. "Branding Strategies of Service Small and Medium-Sized Enterprise Owners." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/6118.

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Most enterprises in the United Arab Emirates are small and medium-sized enterprises (SMEs); some owners of these enterprises lack the knowledge of branding strategies to succeed financially. The purpose of this multiple case study was to explore branding strategies used by owners of some successful service SMEs. Krake's funnel model for the role of brand management in SMEs was the conceptual framework used in the study. Data were collected from semistructured interviews with a purposeful sample of 6 owners of medium-sized service enterprises who used branding strategies to improve the financial performance of their companies, and a review of company documents and company websites. Data analysis was conducted using the principles of the content analysis method, which included identifying codes and themes. Findings indicated owners of SMEs should be the personification of their brand, must do internal branding, should use the Internet and social media for marketing and branding, and should use innovative marketing strategies to promote their brand. The implications of this study for positive social change include the potential for owners of SMEs, who successfully implement branding strategies, to participate in the social causes started by the local governments for the welfare of people and communities.
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Spring, Dawn. "Selling Brand America: The Advertising Council and the ‘Invisible Hand’ of Free Enterprise, 1941-1961." University of Cincinnati / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1235745009.

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Al-Hajri, Hamad Faleh. "Integrating public relations into marketing strategies in the state of Qatar." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1918.

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Rosenstock, Anita J. "Planning Integrated Advertising Campaigns : Multinational enterprises acting on national markets." Thesis, University of Gävle, Department of Business Administration and Economics, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-197.

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This research paper reviews the topic of Planning Integrated Advertising Campaigns – Multinational enterprises acting on national markets. It examines the relevant theoretical background, the country of Sweden and a concrete business case of the multinational enterprise Dr. Oetker and its activities on the Swedish market. After an introduction, the first section of this work outlines the theoretical framework which is a necessary base for the research topic. Resultant, two models are developed: one regarding campaign phases and another concerning influences on national environments. These frame the theoretical findings in a concentrated form. In the following section, the empirical findings regarding the country of Sweden and the investigated company Dr. Oetker are depicted. The focus lies on Dr. Oetker’s company structure and the consequential influence on the manner of advertising and on the operations on the Swedish market. The analysis reveals information which can be split into two parts. Initially the empirical findings are evaluated based on the theoretical framework. Subsequently, a phase model which combines the two previous models with the empirical findings is developed. Its objective is to guide multinational enterprises through the planning process for successful national advertising campaigns. After this thorough analysis, a conclusion and recommendations for further theoretical and practical studies are given.

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Sinkevičius, Justinas. "Industrial enterprises project management." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2012. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2012~D_20120723_111007-41367.

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In the final master work is analysing the industrial project management, its system and practical issues. Therefore is made analysis of theoretical aspects of fundamental project management methods. Questionnaire of manufacturing sector was made. Collected data about projects and its implementation from 42 enterprises of Lithuania industrial enterprises. Analysis is made by statistical data and empirical research results to evaluate parameters and successfulness of project management in industrial enterprises. Regression relationships are defined between organizational parameters and project implementation success. According to analysis of scientific literature, statistics and results of empirical research formed an improvement model of project management system in industrial organization.
Baigiamajame magistro darbe nagrinėjama pramonės įmonių projektų vadyba, jos metodai ir praktinės problemos.ŠŠiam tikslui atliekamas bedrosios projektų vadybos metodologijos teorinių teiginių analizė. Vykdyta gamybinio sektoriaus įmonių anketinė apklausa. Surinkti duomenys išš 42 Lietuvos pramonės įmonių apie projektus ir ju įgyvendinimą. Atlikta empirinių duomenų anlizė, kurios tikslas remiantis tyrimo ir statistiniais duomenimis įvertinti gamybos įmonių projektų parametrus bei jų įgyvendinamumą. Nustatytos regresinės priklauomybes tarp parinktų kriterijų ir projetų įgyvendinimo sėkmingumo įmonėse. Remiantis mokslinės literaturos analize, statistiniais duomenimis ir empiriniais tyrimo rezultatais suformuotas projektų vadybos sistemos tobulinimo pramonės įmonėms modelis.
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Xiao, Jin Ming. "Performance management in foreign investment enterprises and Chinese enterprises." Thesis, University of Macau, 2001. http://umaclib3.umac.mo/record=b1636673.

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Books on the topic "Advertising management of the enterprises"

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Krieff, Allan. How to start and run your own advertising agency. New York: McGraw-Hill, 1993.

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Tai, Susan How Chu. The transferability of international advertising strategies to the Asian market. Dublin: University College Dublin, 1996.

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Jens, Olesen. New business: A chave do negócio em propaganda. São Paulo, SP: Cultura Editores Associados, 1993.

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Start up marketing: An entrepreneur's guide to advertising, marketing, and promoting your business. Franklin Lakes, NJ: Career Press, 1996.

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Landwehr, Rainer. Standardisierung der internationalen Werbeplanung: Eine Untersuchung der Prozessstandardisierung am Beispiel der Werbebudgetierung im Automobilmarkt. Frankfurt am Main: P. Lang, 1988.

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Lapre, Don. Don Lapre's secrets to a profitable business on the Internet. 6th ed. [Phoenix, Ariz.?]: Universal Business Strategies, 2002.

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Helmstetter, Greg. Increasing hits and selling more on your Web site. New York: Wiley Computer Pub., 1997.

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Lapre, Don. Don Lapre's what & where to sell on the Internet: How to find your place on the information superhighway! 5th ed. [Phoenix, Ariz.?]: New Strategies, 2000.

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Lapre, Don. Don Lapre's secrets to a profitable business on the Internet. 6th ed. [Phoenix, Ariz.?]: Universal Business Strategies, 2002.

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Hootman, Marcia. How to turn your fax machine into a money machine. La Jolla, Calif: New Wave Consultants, 1993.

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Book chapters on the topic "Advertising management of the enterprises"

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Jolibert, Alain, Hans Mühlbacher, Laurent Florès, and Pierre-Louis Dubois. "Advertising." In Marketing Management, 243–68. London: Macmillan Education UK, 2012. http://dx.doi.org/10.1007/978-0-230-36367-0_11.

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Cartwright, Roger. "Advertising." In Mastering Marketing management, 213–39. London: Macmillan Education UK, 2002. http://dx.doi.org/10.1007/978-1-137-06985-6_11.

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Hawryszkiewycz, Igor. "Connecting Enterprises." In Knowledge Management, 321–34. London: Macmillan Education UK, 2010. http://dx.doi.org/10.1007/978-0-230-31355-2_14.

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Soberman, David. "Advertising." In The Palgrave Encyclopedia of Strategic Management, 1–5. London: Palgrave Macmillan UK, 2016. http://dx.doi.org/10.1057/978-1-349-94848-2_454-1.

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Soberman, David. "Advertising." In The Palgrave Encyclopedia of Strategic Management, 20–25. London: Palgrave Macmillan UK, 2018. http://dx.doi.org/10.1057/978-1-137-00772-8_454.

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Kalyanaram, Gurumurthy, Frank M. Bass, and Dominique M. Hanssens. "Advertising." In Encyclopedia of Operations Research and Management Science, 3–7. Boston, MA: Springer US, 2013. http://dx.doi.org/10.1007/978-1-4419-1153-7_17.

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Kumar, Subodha. "Mobile Advertising." In SpringerBriefs in Operations Management, 55–63. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-18645-0_6.

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Furnham, Adrian. "Advertising archetypes." In Head & Heart Management, 13–15. London: Palgrave Macmillan UK, 2008. http://dx.doi.org/10.1057/9780230598317_3.

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Noller, Stephan, and Fabien Magalon. "Programmatic Brand Advertising." In Management for Professionals, 111–22. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-25023-6_9.

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Rothlauf, Jürgen. "Multicultural Management Insights." In More Advertising Worldwide, 1–18. Berlin, Heidelberg: Springer Berlin Heidelberg, 2002. http://dx.doi.org/10.1007/978-3-540-24788-3_1.

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Conference papers on the topic "Advertising management of the enterprises"

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Lijiang, Bao, Zhong Wei Jun, and Mei Shu-e. "Analysis of Advertising Strategy of Enterprises and Advertising Platforms under Clicking Fraud." In EBIMCS 2020: 2020 3rd International Conference on E-Business, Information Management and Computer Science. New York, NY, USA: ACM, 2020. http://dx.doi.org/10.1145/3453187.3453315.

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Nowacki, Robert. "Standardisation of Advertising as a Symptom Of Enterprises’ Adjustment to the Globalisation Challenges." In The 7th International Scientific Conference "Business and Management 2012". Vilnius, Lithuania: Vilnius Gediminas Technical University Publishing House Technika, 2012. http://dx.doi.org/10.3846/bm.2012.056.

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Zhang, Liangchen, Yu Wu, and Chao Chen. "Research on Performance Commitment Agreement of Continuous M&A of Advertising Media Enterprises in China." In 1st International Symposium on Innovative Management and Economics (ISIME 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.210803.033.

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Huang, Jiuyi. "Effects of Advertising and RaD Expenditure on Enterprise Performance." In 2015 Joint International Social Science, Education, Language, Management and Business Conference. Paris, France: Atlantis Press, 2015. http://dx.doi.org/10.2991/jisem-15.2015.24.

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Kapustyan, Iryna, Zoia Sokolovska, and Oksana Klepikova. "Statement of Simulation Experiments on the Models of Formation of the Advertising Strategies of Pharmaceutical Enterprises." In Proceedings of the 6th International Conference on Strategies, Models and Technologies of Economic Systems Management (SMTESM 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/smtesm-19.2019.44.

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Chen, Shouming, and Chao Sheng. "Advertising expenditures and enterprise value: The moderating role of the business environment." In International conference on Management Innovation and Information Technology. Southampton, UK: WIT Press, 2014. http://dx.doi.org/10.2495/miit132262.

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Kutluk, Aysegül. "Guerilla Marketing on the Internet and an Evaluation on the Tourism Industry." In International Conference on Eurasian Economies. Eurasian Economists Association, 2013. http://dx.doi.org/10.36880/c04.00765.

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At the present time, managements which can see and use alterations, they can remain stand and strive with their competitors. Changes are in managements only able to possible by using new strategies, that can make a management comperior under the competition clause. These strategies are: last trends, fun promotions, flash mobbings, guerrilla advertising and even the viral applications that can make people unwittingly a marketer. On the other hand, at the first times, while guerilla marketing was a method that small scale enterprise can struggle against the big bussiness, nowadays it is a very simple method which every management can apply easily.The aim of guerilla marketing is to make more sales, like traditional marketing. But, the methods that used, are different from eachother. This method try to find with very low budget some works, that will take place more higher from other traditional marketing methods' effects. This works have to be effective, different, enjoyable and unforgetable. That is possible to see them in out,on ethernet and somewhere of our life. Especially, these activities are organized contemplated by advertising agencies; diversified according to the imagination of the creators. Guerilla marketing and the other similar marketings are done especially online network in tourism sector of Turkey. The purpose of this study; is increasing the awareness of guerilla marketing as an alternative method in academic and sectorel context, that can increase the sales of tourism managements and at the same time can provide quickly and easily reach to their target group.
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Tseng, Li-Yu, Min-jing Mai, Hao-Nan Xu, and Sheng-Ao Dong. "Based on the Fan Economy, Explore the Impact of Private Brand Avatar and Advertising Attitudes on Consumer Repurchase Intentions." In 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.210601.073.

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Pokazannik, Е. V. "“DON VALLEY” WINE-MAKING CLUSTER AS AN ENOGASTROTOURISM DEVELOPMENT SITE: SOCIO-CULTURAL COMPONENT." In STATE AND DEVELOPMENT PROSPECTS OF AGRIBUSINESS. DSTU-PRINT, 2020. http://dx.doi.org/10.23947/interagro.2020.1.229-233.

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“Don Valley” is more than a historic or geographic location, - it is an official name of a wine-making area, proposed by Rostov Region administration for consolidation of local wine-makers under the single mega-brand. Specialized regional cluster “Don Valley” is “an association of leading scientific, educational, industrial, engineering and innovative organizations and enterprises of the Rostov region, operating in the following areas: wine-making, manufacturing of components for wineries, scientific-research and educational programmes, development of retail infrastructure, promotion of wine-tasting and gastronomic tourism, and viniculture”3. The creators of the cluster official web-site declare “Made on the Don” brand communication as their primary goal, along with promotion of wine in the region. The article reviews the specifics of Don region from a standpoint of its attractiveness as a tourist destination. The mandatory components are named that together with the enogastronomic sphere can contribute to the growth of demand for tourist routes of various content and duration. The key role of cultural and historic component in successful promotion of the Don winemaking in the tourism market is emphasized. It is noted that enogastrotourism can be developed successfully in Don region through socio-cultural project management based on the thorough analysis of specifics of the region as a whole and its individual components affecting the marketing and advertising solutions.
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Zheng Zhiqiang. "Research on network advertising of China's sports enterprises." In 2010 International Conference On Computer and Communication Technologies in Agriculture Engineering (CCTAE). IEEE, 2010. http://dx.doi.org/10.1109/cctae.2010.5545302.

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Reports on the topic "Advertising management of the enterprises"

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Kraynova, O. S., and E. E. Egorov. Management in tourism enterprises. Ljournal, 2015. http://dx.doi.org/10.18411/kray-2015-book-00074.

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Kraynova, O. S. Management of information technology enterprises. Ljournal, 2011. http://dx.doi.org/10.18411/kray-2011-mong-00071.

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Bodner, Douglas A., Nenad Medvidovic, William B. Rouse, Barry W. Boehm, Richard A. DeMillo, George Edwards, Daniyal Khan, Ivo Krka, Jo Ann Lane, and Aditya Pradhan. Requirements Management for Net-Centric Enterprises. Phase 1. Fort Belvoir, VA: Defense Technical Information Center, April 2011. http://dx.doi.org/10.21236/ada589804.

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Bodner, Douglas A., Nenad Medvidovic, Jo Ann Lane, Barry W. Boehm, William C. Kessler, William B. Rouse, George Edwards, et al. Requirements Management for Net-Centric Enterprises. Phase 2. Fort Belvoir, VA: Defense Technical Information Center, December 2011. http://dx.doi.org/10.21236/ada589806.

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Kosheleva, S. B. MOTIVATIONAL MANAGEMENT AT THE ENTERPRISES OF THE TRAVEL INDUSTRY. Ljournal, 2016. http://dx.doi.org/10.18411/d-2016-029.

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Shatalova, T. N., M. V. Chebykina, and I. V. Kosyakova. Industrial innovation management mechanisms enterprises at the regional level. SIB-Expertise, November 2021. http://dx.doi.org/10.12731/dp0511.30112021.

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Holovan, Olha, Oleksandr Oliynyk, and Yevheniia Makazan. Optimization of Inventory Management Logistic Model of the Machine-Building Enterprises. EconWorld Workıng Papers, 2007. http://dx.doi.org/10.22440/econworld.wp.2017.001.

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Kraynova, O. S., and A. V. Pelushenko. Management costs of trade enterprises: problems and ways of their optimization. Ljournal, 2016. http://dx.doi.org/10.18411/kray-2016-artc-00061.

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Naugolnova, I. A. SUBJECT, OBJECT AND THIHG OF THE COST MANAGEMENT SYSTEM IN INDUSTRIAL ENTERPRISES. MODERN SCIENCE AND ITS RESOURCE SUPPORT: INNOVATIVE PARADIGM, 2020. http://dx.doi.org/10.18411/2158-rnprf-782158947-125879.

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Gagarinskaya, G. P., T. N. Shatalova, and I. V. Kosyakova. An innovative mechanism for regional management of the competitiveness of industrial enterprises. SIB-Expertise, December 2021. http://dx.doi.org/10.12731/dp0514.30112021.

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