Relevant bibliographies by topics / Advertising – France – History

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  3. Books

Academic literature on the topic 'Advertising – France – History'

Author: Grafiati
Published: 10 March 2023

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Journal articles on the topic "Advertising – France – History"

1

STEEL, D. "Surrealism, Literature of Advertising and the Advertising of Literature in France 1910-1930." French Studies 41, no. 3 (July 1, 1987): 283–97. http://dx.doi.org/10.1093/fs/41.3.283.

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STEEL, DAVID. "SURREALISM, LITERATURE OF ADVERTISING AND THE ADVERTISING OF LITERATURE IN FRANCE 1910–1930." French Studies XLI, no. 3 (1987): 283–97. http://dx.doi.org/10.1093/fs/xli.3.283.

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Robert, Julie. "Escaping the everyday: The Loi Évin’s paradoxical sanctioning of appeals to travel and intoxication." French Cultural Studies 29, no. 1 (January 12, 2018): 79–92. http://dx.doi.org/10.1177/0957155817738674.

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Although designed to mitigate the normalising role that advertising can have on alcohol consumption, France’s Loi Évin (1991) has unwittingly channelled advertisers into reinforcing the link between their products and escapist pursuits. Where contemporary concerns about alcohol consumption in France have themselves been influenced by global trends in public health and alcohol studies, they revolve around the adoption of perceived ‘foreign’ drinking cultures, notably an embrace of drinking as a marker of leisure time and binge-drinking. Advertising strategies have accordingly countered by accentuating both leisure, in the form of travel, and intoxication. A visual semiotic analysis of recent French advertising campaigns for spirits and beer reveals layered signification of escapist themes, all in defiance of the spirit but not the letter of the Loi Évin.
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Melnyk, Pavel. "ON ADVERTISING TEXTS ORGANIZATION IN THE CONTEXT OF THE CULTURAL APPROACH IMPLEMENTATION TO LANGUAGE TEACHING: LOGICS OF PENDANT." Scientific and methodological journal "Foreign Languages", no. 2 (June 29, 2021): 44–55. http://dx.doi.org/10.32589/1817-8510.2021.2.235680.

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The article deals with the analysis of the didactic potentialof advertising as an authentic material used in the study offoreign languages. At the lessons focusing on RegionalStudies issues, advertising texts are thought to be the basis forimplementing all of the education system components: theselection of subject and language material, presentation ofselected material for students, and its further activization.At the same time, the authentic material has certain features,including fragmentation, division into small parts, and mosaics.Manifestations of fragmentation in fiction, painting, music andInternet discourse are systematized. Analyzing the results ofprevious research, promising and retrospective activities inrelation to the main stage of work are discovered, aimed atpartially smoothing the fragmentary nature of the material, workwith it and socio-cultural ideas that are formed in students. Themain part of the article substantiates the effectiveness of anotherway to achieve the integrity and coherence of educationalmaterial. It is about emphasizing the connection between twoadjacent advertising texts, their simultaneous demonstration anduse. The idea of pendant corresponds to this way of organizingmaterial in the fine arts. The logic of the pendant is thatcombining two objects makes it possible to observe, study andcompare, creating a volume. The role of comparison in learningis considered and relevant tasks based on advertising areproposed. It turns out that the students’ heuristic search createsthe optimal psychological basis to obtain objectively correctsocio-cultural information when comparing connections andrelationships between paired texts as well as objects andphenomena that are reflected in them. The principle of pendantis also embodied in the famous game Memory. The pairs areseparate advertising texts of culturally oriented topics («Yearin France: dates, holidays, events», «French regions», «Paris»,«History of France»), which together are able to present anobject / phenomenon / event from different sides, with differentfeatures, in dynamics. The general rules of this game andadditional recommendations on how to play are given. Theactivity content is illustrated by the description of the denotationcard related to the history of France. The proposed methods ofwork may be included in the main activity aimed at forminglinguistic and socio-cultural competency among students withthe use of advertising materials. The didactic material andmethods of working with it can also be used in studying Frenchat the advanced level in secondary school.
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De Syon, Guillaume. "Marketing Michelin: Advertising and Cultural Identity in Twentieth-Century France (review)." Technology and Culture 44, no. 2 (2003): 416–17. http://dx.doi.org/10.1353/tech.2003.0059.

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Gemie, Sharif. "Book Review: Marketing Michelin: Advertising and Cultural Identity in Twentieth-Century France." European History Quarterly 34, no. 4 (October 2004): 571–72. http://dx.doi.org/10.1177/026569140403400412.

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Harvey, David Allen. "Reviews of Books:Marketing Michelin: Advertising and Cultural Identity in Twentieth-Century France Stephen L. Harp." American Historical Review 108, no. 1 (February 2003): 270–71. http://dx.doi.org/10.1086/533187.

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Hultquist, Clark Eric. "Americans in Paris: The J. Walter Thompson Company in France, 1927–1968." Enterprise & Society 4, no. 3 (September 1, 2003): 471–501. http://dx.doi.org/10.1017/s1467222700012684.

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J. Walter Thompson (JWT), the leading American advertising agency until the 1970s, established a branch office in Paris in 1927. While many of JWT's worldwide branches became the leading agencies in their respective countries, notably Great Britain and Germany, JWT-Paris foundered from the late 1920s through the early 1960s. This article focuses on the reasons why: cultural clashes between the French and Americans, a regulated and protected French market, anti-Americanism among French businesses, and American condescension and insensitivity. It concludes with an analysis of and the reasons for JWT-Paris's achievement of limited success by the late 1960s.
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Chessel, Marie-Emmanuelle. "Stephen Harp, Marketing Michelin. Advertising and Cultural Identity in Twentieth-Century France, Baltimore-Londres, The Johns Hopkins University Press, 2002, 356 p." Revue d’histoire moderne et contemporaine 51-3, no. 3 (2004): 216. http://dx.doi.org/10.3917/rhmc.513.0216.

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Auslander, Leora. "Marketing Michelin: Advertising and Cultural Identity in Twentieth‐Century France. By Stephen L. Harp. Baltimore: Johns Hopkins University Press, 2001. Pp. xiii+356. $39.95." Journal of Modern History 76, no. 1 (March 2004): 197–99. http://dx.doi.org/10.1086/421209.

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Dissertations / Theses on the topic "Advertising – France – History"

1

Hultquist, Clark Eric. "The price of dreams: a history of advertising in France, 1927-1968 /." The Ohio State University, 1996. http://rave.ohiolink.edu/etdc/view?acc_num=osu14879319934697.

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DePriest, Alexander. "Bus Shelters as Shared Public and Private Entities; and Bus Shelter Advertising Contracts (BSACs), a Product and Source of Global Change: an Overview, History, and Comparison." ScholarWorks@UNO, 2014. http://scholarworks.uno.edu/td/1867.

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The transit shelter, the space where riders make the transition from open space to more controlled buses and trains, is in many cases the site of a public-private transaction. Here, government agencies contract private companies to build and maintain shelters in exchange for governmental allowance of advertising in these locations. This dual purpose—the shelter serves concurrently as protection for transit users and as a moneymaker—means the space is contested, with economic and social needs often at odds. Bus shelter advertising contracts (BSACs), increasingly operated by large corporations, have resulted in widespread networks of bus shelters; observing these renders processes of globalization—generally not visible at the street level—more legible. Drawing from case studies of Lyon, France, and Los Angeles and New Orleans, United States, this thesis describes successes and failures both in the implementation of bus shelter contracts and in the provision of public amenities via shelters.
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Fantin, Emmanuelle. "La publicité au passé : approche communicationnelle d'une médiation ordinaire du passé." Thesis, Paris 4, 2015. http://www.theses.fr/2015PA040155.

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Cette recherche interroge le geste de médiation du passé par le discours publicitaire. Il s’agit de questionner la force médiationnelle du discours publicitaire à travers sa capacité à faire d’une catégorie phénoménologique le levier de croyances culturelles naturalisées. Le travail de sémiotisation du passé repose sur la coordination d’opérations constamment soumises à un ajustement interprétatif, analysé à travers un corpus de publicités télévisuelles sélectionnées au cours de l’année 2012. La médiation du passé est étudiée par effet de porosité avec trois ordres instituants autour desquels s’organisent cette thèse : la mémoire, l’histoire, le patrimoine. Nous montrons en premier lieu que le discours publicitaire opère une actualisation et un figement de la mémoire culturelle à travers la production d’imaginaires du passé.Nous questionnons dans un second temps la qualification de ces imaginaires, et démontrons que le discours publicitaire est le lieu d’un infléchissement symbolique du passé : sa stabilisation le donne à lire comme un savoir historique. La dernière partie sonde l’acte de médiation opéré par la publicité. En interrogeant les liens entre publicité et patrimoine, nous questionnons plus largement la prétention de la publicité à faire culture. Ces trois temps montent ainsi comment le discours publicitaire, en tant qu’espace de renégociation ordinaire du passé, construit une prosodie singulière qui vaudrait pour savoir du passé, mais également comment les prétentions médiationnelles de la publicité servent le renforcement de son propre régime discursif
This research looks at the mediation of the past through the advertising discourse. It questions the mediational strength of advertising discourse through its ability to transform a phenomenological category into naturalized cultural beliefs. The work of semiotization of the past lays on the coordination of operations constantly submitted to an interpretative adjustment, analyzed through a corpus of television ads selected during the year 2012. The mediation of the past is studied by its effect of porosity with three institutionalized orders, around which this thesis is organized: memory, history and heritage. First, we show that the advertising discourse carries out an actualization and fixation of the cultural memory through the production of imaginaries of the past. Secondly, we question the qualification of those imaginaries, and show that a symbolic shift of the past takes place in advertising discourse: the stabilization of the past leads to understanding it as historical knowledge.Lastly, we explore the gesture of mediation operated by advertising. By questioning the links between advertising and heritage, we investigate more broadly the advertising’s claim to produce culture. Those three sections of our argument illustrate how the advertising discourse, as an ordinary space of renegotiation of the past, builds a singular prosody that would be tantamount to knowledge of the past, but also how the advertising’s mediational claims serve the reinforcement of its own discursive system
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CHESSEL, Marie-Emmanuelle. "L'émergence de la publicité : publicitaires, annonceurs et affichistes dans la France de l'entre-deux-guerres." Doctoral thesis, 1995. http://hdl.handle.net/1814/5739.

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Defence date: 12 January 1996
Examining board: John Brewer, Institut Universitaire Européen, Florence ; Patrick Fridenson, École des Hautes Études en Sciences Sociales, Paris ; Terry Gourvish, The London School of Economics and Political Science, Londres ; Heinz-Gerhard Haupt, Martin Luther Universität, Halle-Wittenberg (directeur) ; Yves Lequin, Institut Universitaire de France, Paris (co-directeur)
First made available online: 9 September 2016
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Books on the topic "Advertising – France – History"

1

Debbane, Jean-Pierre. L' histoire de France, illustrée par la publicité de Vercingétorix au paquebot Normandie. Grenoble: J.P. Debbane, 1987.

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Béatrice, Cornet, and Bibliothèque Forney, eds. L'histoire de France racontée par la publicité. Paris: Paris bibliothèques, 2013.

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Les pionniers de la publicité: Aventures et aventuriers de la publicité en France, 1836-1939. Paris: Nouveau monde, 2012.

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Howard, Sarah. Les images de l'alcool en France: 1915-1942. Paris: CNRS éditions, 2006.

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Un monde parti en fumée: Les images du tabac en France au XXe siècle. Paris: CNRS Editions, 2010.

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Nectar comme Nicolas. Paris: Herscher, 1986.

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Quand le sport s'affiche: Affiches publicitaires et représentations du sport en France, 1918-1939. Biarritz: Atlantica, 2008.

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Scenes of Parisian modernity: Culture and consumption in the nineteenth century. New York: Palgrave Macmillan, 2009.

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1944-, Le Quernec Alain, ed. Graphisme et politique. Quimper]: Locus Solus, 2013.

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Une publicité de guerre: Les annonces dans le journal L'Illustration, 1914-1918. Paris: L'Harmattan, 2011.

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