Dissertations / Theses on the topic 'Advertising campaigns'
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Wen, Wei-Chun. "A functional analysis of the 2000 Taiwanese presidential campaign discourse : advertisments and speeches /." free to MU campus, to others for purchase, 2002. http://wwwlib.umi.com/cr/mo/fullcit?p3060159.
Full textVassilieva, Ekaterina. "What lies beneath the milk mustache? : rhetorical analysis of the "got milk?" advertising campaign /." free to MU campus, to others for purchase, 2004. http://wwwlib.umi.com/cr/mo/fullcit?p1421165.
Full textDicorato, Alessia. "Transcreation: a Fundamental Tool in Global Advertising Campaigns." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2021.
Find full textRajanna, Kanchen. "Promotional program for the Center for Graphic Design History /." Online version of thesis, 1991. http://hdl.handle.net/1850/11286.
Full textBrazeal, LeAnn M. "A functional analysis of television advertising in congressional campaigns, 1980-2000 /." free to MU campus, to others for purchase, 2002. http://wwwlib.umi.com/cr/mo/fullcit?p3074379.
Full textRosenstock, Anita J. "Planning Integrated Advertising Campaigns : Multinational enterprises acting on national markets." Thesis, University of Gävle, Department of Business Administration and Economics, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-197.
Full textThis research paper reviews the topic of Planning Integrated Advertising Campaigns – Multinational enterprises acting on national markets. It examines the relevant theoretical background, the country of Sweden and a concrete business case of the multinational enterprise Dr. Oetker and its activities on the Swedish market. After an introduction, the first section of this work outlines the theoretical framework which is a necessary base for the research topic. Resultant, two models are developed: one regarding campaign phases and another concerning influences on national environments. These frame the theoretical findings in a concentrated form. In the following section, the empirical findings regarding the country of Sweden and the investigated company Dr. Oetker are depicted. The focus lies on Dr. Oetker’s company structure and the consequential influence on the manner of advertising and on the operations on the Swedish market. The analysis reveals information which can be split into two parts. Initially the empirical findings are evaluated based on the theoretical framework. Subsequently, a phase model which combines the two previous models with the empirical findings is developed. Its objective is to guide multinational enterprises through the planning process for successful national advertising campaigns. After this thorough analysis, a conclusion and recommendations for further theoretical and practical studies are given.
Wright, Gena. "Consumer-to-Consumer Online Sharing of Co-Creative Advertising Campaigns." Thesis, University of Canterbury. Marketing, 2015. http://hdl.handle.net/10092/10817.
Full textWang, Shan. "EMPOWERING WOMEN THROUGH ADVERTISING: A CONTENT ANALYSIS ON 'FEMVERTISING' CAMPAIGNS." OpenSIUC, 2018. https://opensiuc.lib.siu.edu/theses/2318.
Full textContreras, R. Sandra V. "Strategic aesthetics in advertising campaigns : implications for art direction education." Thesis, Queensland University of Technology, 2012. https://eprints.qut.edu.au/53222/1/Sandra_Romero_Thesis.pdf.
Full textSchmid, Jill. "White backlash revisited : consumer response to model's race in print advertisements /." Thesis, Connect to this title online; UW restricted, 2000. http://hdl.handle.net/1773/6142.
Full textWhitman, Joshua Bowling Cynthia Jones. "Does targeted campaign message impact vote intention and vote choice? an experimental study of Alabama seniors /." Auburn, Ala, 2009. http://hdl.handle.net/10415/1623.
Full textVan, Huyssteen Lucea. "Fear-based advertising appeals : assessing execution styles of social marketing campaigns." Thesis, Stellenbosch : University of Stellenbosch, 2010. http://hdl.handle.net/10019.1/5445.
Full textENGLISH ABSTRACT: South Africa faces an epidemic, namely, HIV/Aids, which has grown substantially over the last ten years. It can be regarded as the country with the most alarming statistical figures concerning HIV infection rates. Even though South Africa is a country under scrutiny, given the high prevalence of HIV/Aids, this epidemic also constitutes as a global problem, given that an approximate number of 7400 individuals are infected with HIV every day. The number of Aids related deaths has risen from 100 000 in 1999 to over 400 000 in 2009. Given the concern, and in an effort to combat the fast spread of HIV/Aids, the South African government has implemented various educational and support programs. Marketing efforts are related to the above topic, given that various marketing-related practices have been implemented by non-profit organisations in an attempt to create awareness of HIV/Aids and the related risks. These marketing communication programs are referred to as social campaigns. HIV/Aids social campaigns involve communication strategies which attempt to persuade the target market to ensure that they adhere to safesexual practices, by making individuals aware of the threat that infection poses to their lifestyles. Various campaigns also explore how an individual can ensure safe sexual behaviour. Empirical research stretching back to 1975 has provided marketers with guidelines as to what social communication campaigns, concerning threats to human health, should include regarding an emotional, cognitive aspect. Evidence exists for the need to include emotional cues that would stimulate medium to high levels of fear, rather than low levels of fear, in order to effectively persuade an individual to adhere to a protective behavioural pattern. No research has been conducted in order to conclude whether one type of execution style or specific advertising content would result in significantly increased intentions to behave in the recommended protective manner. This study investigated whether different execution styles would result in significantly different levels of attitude, fear and behavioural intention. This was done by sampling a group of 450 respondents who participated in an experimental study. Three execution styles were tested by means of a post-test self administered questionnaire including items related to variables of the Protection Motivation Theory (PMT). The PMT explores the effects that fear appeal would have on attitude change. Not only was it found that different execution styles result in significantly different levels of the mentioned variables, it was also found that one execution style is significantly more effective in evoking these cognitive responses in one race group as compared to another. The empirical results of this study reveal that by discontinuing mass communication, and, in preference, segmenting the market towards which HIV/Aids social campaigns are currently aimed, based on race, these awareness campaigns would be more effective in inducing protective sexual behaviour.
AFRIKAANSE OPSOMMING: Suid-Afrika word gekonfronteer met ’n epidemie, naamlik MIV/Vigs, wat aansienlik gegroei het oor die afgelope tien jaar. Suid Afrika kan beskou word as die land met die mees ontstellende statistieke met betrekking tot MIV-infeksie. Selfs al is Suid-Afrika die land met die hoogste gevalle van MIV/Vigs, is hierdie epidemie ook 'n wêreldwye probleem, gegewe dat 'n ongeveer 7400 individue met MIV besmet word elke dag. Die aantal Vigs-verwante sterftes het toegeneem van 100 000 in 1999 tot meer as 400 000 in 2009. Gegewe bogenoemde en in 'n poging om MIV/Vigs verspreiding te beveg, het die Suid- Afrikaanse regering verskeie ondersteunende en opvoedkundige programme geïmplementeer om hierdie doel te bereik. Die verwantskap tussen bemarkingspogings en die betrokke onderwerp is dat verskeie bemarkingsverwante praktyke geïmplementeer word deur nie-winsgewende organisasies in 'n poging om bewustheid van MIV/Vigs en die verwante risiko's te skep. Hierdie bemarkingskommunikasie programme word na verwys as sosiale veldtogte. Die relevante MIV/Vigs-veldtogte behels sosiale kommunikasie strategieë wat die teikenmark probeer oorreed om te verseker dat hulle voldoen aan veilige seksuele praktyke, deur individue bewus te maak van die bedreiging wat infeksie inhou tot hul lewenswyse. Verskeie veldtogte brei ook uit oor hoe 'n individu veilige seksuele gedrag kan verseker. Empiriese navorsing wat terugstrek tot 1975 voorsien bemarkers met riglyne oor wat die sosiale kommunikasie veldtogte, wat 'n bedreiging vir menslike gesondheid behels, moet insluit met betrekking tot 'n emosionele, kognitiewe aspek. Bewyse bestaan in guns van die noodsaaklikheid van emosionele leidrade wat medium tot hoë vlakke van vrees in ‘n individu sal stimuleer, eerder as lae vlakke van vrees, om sodoende 'n individu effektief te oorreed om te voldoen aan beskermende gedragspatrone gegewe die bedreiging wat bestaan. Geen navorsing bestaan tans met betrekking tot of ‘n sekere tipe advertensie uitvoeringstyl of spesifieke advertensie-inhoud sou lei tot ‘n aansienlik hoër voorneme om te reageer op die aanbevole beskermende gedrag nie. Hierdie studie ondersoek of sekere advertensie uitvoeringstyle sou lei tot aansienlik verskillende vlakke van houding, vrees en gedrag. Die ondersoek is gedoen deur middel van 'n groep van 450 respondente wat deelgeneem het aan 'n eksperimentele studie. Drie uitvoeringstyle is getoets deur middel van 'n na-toets self-voltooiingsvraelys wat items ingesluit het wat verband hou met veranderlikes van die beskermings-motiveringsteorie (BMT). Die BMT ondersoek die uitwerking wat vreesaanlagte sal hê op houding en aanpassing daarvan. Hierdie studie het bevind dat verskillende advertensie uitvoeringstyle bydra tot aansienlike verskillende vlakke van die bogenoemde veranderlikes, asook dat een uitvoeringstyl beduidend meer effektief is in die ontlokking van kognitiewe respons in sekere rassegroepe in vergelyking met ander. Die empiriese resultate van hierdie studie bewys dat bemarkers die doeltreffendheid van MIV/Vigs sosiale veldtogte kan verbeter deur massa-kommunikasie te staak en eerder segmentering toe te pas binne die mark op wie veldtogte gemik is. Segmentering op grond van rassegroepe sal veroorsaak dat bewusmakingsveldtogte meer effektief is met betrekking tot hul invloed op die toepassing van beskermende seksuele gedrag binne die teikenmark.
Åhlund, Angelica. ""Girl Power in Advertising" : A qualitative study of how postfeminism and intersectionality are appropriated in two advertising campaigns." Thesis, Stockholms universitet, JMK, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-157165.
Full textRice, Laurie L. "Campaigns matter : advertising effects on potential voters in the 2000 presidential primary /." Diss., Connect to a 24 p. preview or request complete full text in PDF format. Access restricted to UC IP addresses, 2005. http://wwwlib.umi.com/cr/ucsd/fullcit?p3169317.
Full textDube, William. "The effect of new media on political advertising : television ads and internet ads in the 2008 presidential election /." Online version of thesis, 2009. http://hdl.handle.net/1850/9697.
Full textMumtaz, Danish Kasim. "Just $10 A Month: A Television Advertising Campaign." Thesis, University of North Texas, 2003. https://digital.library.unt.edu/ark:/67531/metadc4193/.
Full textJardine, Andrew, and n/a. "Discursive analysis of a television advertising campaign : obliged to be healthy." University of Otago. Department of Marketing, 2006. http://adt.otago.ac.nz./public/adt-NZDU20061101.114209.
Full textAbou, Nabout Nadia. "A Novel Approach for Bidding on Newly Set-Up Search Engine Advertising Campaigns." http://dx.doi.org/10.1108/EJM-08-2013-0424, 2015. http://dx.doi.org/10.1108/EJM-08-2013-0424.
Full textSwain, Matthew D. "Changes in media mix for leading national advertisers (2003 - 2005) /." Online version of thesis, 2007. http://hdl.handle.net/1850/4491.
Full textTypescript. Appendix A: Percent change in spending by industry ; Appendix B: List of top 30 advertisers by medium. Includes bibliographical references (leaves 48 - 51)
Burton, N. "Conceptualizing ambush marketing : developing a typology of ambush strategy and exploring the managerial implications for sport sponsors." Thesis, Coventry University, 2012. http://curve.coventry.ac.uk/open/items/9bd69c07-2918-4b25-98c4-4654b44351c4/1.
Full textDIAS, FRANCESCO SILVESTRI. "THE USAGE OF HEURISTIC EFFECTS IN ADVERTISING: A STUDY OF AUTOMOBILE CAMPAIGNS IN BRAZIL." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2015. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=25182@1.
Full textCOORDENAÇÃO DE APERFEIÇOAMENTO DO PESSOAL DE ENSINO SUPERIOR
PROGRAMA DE SUPORTE À PÓS-GRADUAÇÃO DE INSTS. DE ENSINO
A indústria automobilística tem um papel importante na economia nacional e veículos são bens de consumo bastante valorizados pelo consumidor brasileiro, em especial por sua conotação simbólica, motivos pelos quais as montadoras buscam constantemente aprimorar suas estratégias de divulgação de marcas e produtos. Partindo do pressuposto de que a argumentação de campanhas publicitárias de automóveis faz uso de recursos heurísticos, nomeadamente apelando às heurísticas da Disponibilidade, da Ancoragem e da Representatividade, este trabalho tem por objetivo identificar os recursos heurísticos presentes em campanhas publicitárias de automóveis no Brasil e explorar possíveis retornos que eles poderiam promover na interpretação de dezessete campanhas veiculadas na televisão brasileira entre os anos de 2010 e 2014. Destaca-se, em uma análise textual do corpus selecionado, como esses mecanismos se articulam ao enredo das propagandas, acarretando em maior vinculação entre a mensagem publicitária e o seu público alvo. Em conclusão, argumenta-se em prol do uso consciente de ferramentas heurísticas em campanhas publicitárias como uma forma de ampliar o impacto dos anúncios. Peças publicitárias que fazem uso de recursos com efeito heurístico apresentam mais oportunidades de engajamento do público-alvo com o seu enredo, uma vez que oferecem motivos para o espectador prestar atenção e se interessar pelo seu conteúdo, para além do produto ou da marca em destaque.
The automobile industry has an important role in the Brazilian economy and, particularly due to their symbolic connotations, cars are valued consumer goods in this country. Car manufacturers, moreover, constantly seek to improve the advertising strategies of their brands and of their products. Departing from the assumption that automobile advertising campaigns employ heuristic mechanisms, namely appealing to the Heuristics of Availability, Anchoring and Representation, this work aims at identifying such resources and discussing their possible outcomes in the interpretation of seventeen automobile campaigns broadcast in Brazil between 2010 and 2014. This work highlights, in an analysis of the selected corpus, how such mechanisms articulate with the storyline of the advertisements ensuing a stronger bond between the message and its target audience. In conclusion, it is argued in favor of the conscious use of resources with heuristic appeal in order to broaden the impact of traditional automobile advertising. Advertisements that make use of strategies to promote some heuristic appeal put forward more opportunities for the target audience to engage in their storylines, once such appeals tend to increase the attention and the interest of the spectator beyond the product or the brand being promoted.
Krishnamurthy, Sandeep 1967. "An analytical and experimental investigation of issues in the organization of generic advertising campaigns." Diss., The University of Arizona, 1996. http://hdl.handle.net/10150/289366.
Full textIhle, Chelsea Jae. "Going on the Offensive: The Role of Issue Ownership and Issue Salience in the Tone of Campaign Advertising in US Senate Campaigns." The Ohio State University, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=osu1306262924.
Full textAl-Khasawneh, Mohammad. "An Exploration of Consumer Response Towards Sponsored Search Advertising (SSA) from a Consumer Behaviour Perspective." Thesis, Griffith University, 2010. http://hdl.handle.net/10072/367270.
Full textThesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Griffith Business School
Griffith Business School
Full Text
Harris, Keitra E. "Exploring advertising campaigns and bilingual consumers studying the effects of codeswitching and the accommodation theory /." [Gainesville, Fla.] : University of Florida, 2009. http://purl.fcla.edu/fcla/etd/UFE0024651.
Full textBernard, Nicholas Andrew. "Appealing to the YouTube Voter: An Analysis of Barack Obama's 2008 Presidential Campaign Advertisements on YouTube." Oxford, Ohio : Miami University, 2009. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=miami1259685061.
Full textAlotaibi, Ibrahim Saleem Alzaaydi. "Beyond mobile advertising : an empirical investigation of customer engagement and empowerment with mobile marketing communication campaigns." Thesis, University of Hull, 2014. http://hydra.hull.ac.uk/resources/hull:14363.
Full textVerser, Rebecca Mae. "The 2004 presidential election between George W. Bush and John F. Kerry an analysis of visually comparative televised advertisements /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2007. http://hdl.handle.net/10355/4696.
Full textThe entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on October 10, 2007) Vita. Includes bibliographical references.
Glazebrook, Jonathon R. "Advertising to the Hispanic community : an intercultural communication approach." Scholarly Commons, 2005. https://scholarlycommons.pacific.edu/uop_etds/619.
Full textMcCrory, Derine. "Senior Marketing Executives' Strategies to Implement Multicultural Marketing Campaigns." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5751.
Full textSantafe, Aso Isabel. "Beyond words : a multimodal approach to translation applied to global standardised advertising campaigns in international women's magazines." Thesis, University of Exeter, 2012. http://hdl.handle.net/10871/9708.
Full text(ANDA), Asociación Nacional de Anunciantes, and Universidad Peruana de Ciencias Aplicadas (UPC). "Best Marketing Practices in Peru. A selection of the 2015 ANDA Award winners." Universidad Peruana de Ciencias Aplicadas (UPC), 2015. http://hdl.handle.net/10757/608311.
Full textThis book, an initiative of ANDA and the Administration and Marketing Study Program of Universidad Peruana de Ciencias Aplicadas (UPC), is the first in a series of books. It seeks to share, each year, some of the new ANDA Awards winning cases. Hence, students, professionals and entrepreneurs will be able to see, in concrete terms, how to achieve effectiveness and excellent business results through innovative strategies based on the fields of marketing and communications. Seven 2015 ANDA Awards winning cases are included in this first book. The selection process considered those cases whose whole campaign was based on the implementation of research-based and insight strategies closely associated with marketing practices.
Eamsobhana, Sudawadee. "The cross-cultural research of United States and Thailand: The relationship between celebrity endorsers and types of product endorsed." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2845.
Full textMarshall, Stephen W. "Advertising message strategies and executional devices in television commercials from award-winning "effective" campaigns from 1999 to 2004." [Gainesville, Fla.] : University of Florida, 2006. http://purl.fcla.edu/fcla/etd/UFE0015220.
Full textKjell, Mikaela, and Leo Sjökvist. "Föreställningen om reklam : Reklammakarnas syn på reklam år 2013." Thesis, Uppsala universitet, Institutionen för informatik och media, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-216806.
Full textPurpose: The purpose of this paper is to create an understanding of the ideas, beliefs and norms that shapes today’s advertising. Our ambition intends to describe the trends within parts of the advertising industry today and what has influenced the advertisers in the making of our chosen advertising campaigns. What strategic decisions lie behind the creation of advertising in our convergent media society? Method/Material: Our thesis is based on a qualitative research method where our empirical data is based on personal interviews. The study reflected three themes, which replicate our question about the strategic choices that underlie the creation of advertising. Our respondents represent two sides, first the individuals who have been involved from the funding companies or organizations. The other side is represented by people who somehow are active in the advertising industry to help us get an objective reflection. Main results: The study indicates that active media users and creators reflect the corporate strategies and advertising. The interest of the consumers are reflected in the participant perspective. Commercials that require viral spread must include exciting content to become viral.
Robinson, Neil. "Alcohol Restraint Television Advertisements Targeted At Adolescents : A Three-way Comparison Of Reinforcement Styles On Attitude To The Advertisement, Attitude To The Cause And Attitude To The Act." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2003. https://ro.ecu.edu.au/theses/1501.
Full textAldao, Sharlin. "Women candidates and television advertising : an examination of the 2006 mid-term elections /." View online, 2008. http://repository.eiu.edu/theses/docs/32211131464733.pdf.
Full textCooper, Michele. "Dairy calcium advertising awareness, attitudes and behavior : a survey of 13-17 year-old females." Master's thesis, University of Central Florida, 1987. http://digital.library.ucf.edu/cdm/ref/collection/RTD/id/10302.
Full textIn April 1984, at a conference convened by the National Institutes of Health, a panel of experts issued a statement listing calcium as a ""mainstay in the prevention and management of osteoporosis."" Osteoporosis, or ""brittle bone disease,"" affects one out of every four American women over 5 0 and is the 12th leading cause of death in the United States. In January 1985, the National Dairy Promotion and Research Board began emphasizing dietary calcium in the promotion of milk and dairy products. Television commercials and print advertising were developed which focused on the calcium contained in dairy products and stressed the importance of this nutrient to a woman's diet. Recent consumer research conducted by Market Facts, Inc. of Chicago indicates that this positive calcium message designed to increase dairy product intake may not be effectively reaching the 13-24 year old female. The study shows that subjects in this age group report that they are doing less about their calcium deficiencies than subjects who were studied prior to the time that the dietary calcium advertising began. In addition, the research indicates that those women who are taking steps to increase calcium intake are less likely to use dairy products. Teenage females offer the dairy industry a challenging opportunity. While average male milk consumption jumps dramatically during the ages of 13-19, average female milk consumption experiences only a slight increase. Reaching this audience at this habit-forming age end changing their attitudes and behavior could provide lifelong use of dairy products. The purpose of this study is to determine the efficacy of past dairy calcium advertising messages in affecting the health attitudes and dietary behavior of 13-17 year old women in Florida.
M.A.
Masters;
Graduate Studies Program
College of Arts and Sciences
Communication
43 p.
ii, 41 leaves, bound : ill. ; 28 cm.
Florence, Linda L. "School District Bond Campaigns: Strategies That Ensure Successful Outcomes." PDXScholar, 2014. https://pdxscholar.library.pdx.edu/open_access_etds/1847.
Full textFortunato, Mary Beth McMurray. "Philip Morris faces "the truth" : a rhetorical analysis of the persuasiveness of two teen-targeted anti-smoking advertising campaigns /." Diss., CLICK HERE for online access, 2002. http://contentdm.lib.byu.edu/ETD/image/etd150.pdf.
Full textBissdorf, Julia. "Success Factors of the Product Relaunch : The Influence of the Advertising Strategy on the Success of Product Relaunch Campaigns." Thesis, Högskolan i Halmstad, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-31814.
Full textCserno, Isabell. "Race and mass consumption in consumer culture national trademark advertising campaigns in the United States and Germany, 1890-1930 /." College Park, Md. : University of Maryland, 2008. http://hdl.handle.net/1903/8043.
Full textThesis research directed by: Dept. of American Studies. Title from t.p. of PDF. Includes bibliographical references. Published by UMI Dissertation Services, Ann Arbor, Mich. Also available in paper.
McMurray, Marybeth. "Philip Morris Faces "the truth": A Rhetorical Analysis of the Persuasiveness of Two Teen-Targeted Anti-Smoking Advertising Campaigns." BYU ScholarsArchive, 2003. https://scholarsarchive.byu.edu/etd/41.
Full textGould, Melissa Leonie. "Religion sells a discourse analysis of the use of religious references in television commercial campaigns that sell non-religious products : a dissertation submitted to Auckland University of Technology in partial fulfilment of the degree of Bachelor of Communication Studies (Honours), 2008 /." Dissertation Abstract, 2008. http://puka2.aut.ac.nz/ait/Dissertations/GouldM.pdf.
Full textIncludes bibliographical references. Also held in print (v, 67 leaves : ill. ; 30 cm.) in City Campus Theses Collection (T 659.104582 GOU)
Strnad, Lukáš. "Analýza marketingového mixu České spořitelny, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75400.
Full textValerio, Paolo <1997>. "Historical and cultural evolution of marketing and advertising, with a look to Italian society and its modernization through controversial campaigns." Master's Degree Thesis, Università Ca' Foscari Venezia, 2021. http://hdl.handle.net/10579/20297.
Full textKosumapa, Ampika. "The advertising plan of Toyota Camry for Toyota Motor Thailand Co. Ltd." CSUSB ScholarWorks, 2004. https://scholarworks.lib.csusb.edu/etd-project/2556.
Full textCharlton, Andrea, and n/a. "Towards outcome evaluation : a study of public relations evaluation in the Australian Federal Government, 1995." University of Canberra. Communication, Media & Tourism, 1996. http://erl.canberra.edu.au./public/adt-AUC20060627.133808.
Full textJacob, Rafael. "Party, People, or Policy? Uncovering the Impact of Advertisement in Ballot Initiative and Candidate-Centered Campaigns." Diss., Temple University Libraries, 2017. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/433340.
Full textPh.D.
We have acquired, over the last several decades, a fairly rich understanding of the impact on voter behavior of political communication in general and of political advertising specifically. Yet much of this knowledge pertains to “traditional,” candidate-centered elections; comparatively very little is known with regards to ballot initiative races. In principle, these contests pit not people, but proposed policies, against each other. In practice, however, they not only feature ads discussing policy, but also frequently comprise ads highlighting a measure’s supporters and opponents, be they individuals, non-profit groups, media outlets, industries, or political parties. This, in turn, leads to a basic query: what types of advertising message carry the greatest weight with voters in initiative contests – and how do they differ (if at all) from the effects they have in similar ads run in candidate-centered elections? Through an original experiment, this dissertation aims to break new ground in the voter behavior, media effects, and direct democracy literature by tackling this question.
Temple University--Theses
Harben, Beth Kwon Wi-Suk Forsythe Sandra Monk. "Predicting consumers' cause-brand alliance attitude and purchase intention the influence of cause involvement, message source, perceived motivations, and cause-brand fit /." Auburn, Ala, 2009. http://hdl.handle.net/10415/1890.
Full text