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Books on the topic 'Advertising campaigns'

Author: Grafiati

Published: 4 June 2021

Last updated: 29 July 2024

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1

E, Barnes Beth, ed. Strategic advertising campaigns. 4th ed. Lincolnwood, Ill., USA: NTC Business Books, 1995.

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2

Shoebridge, Neil. Great Australian advertising campaigns. Sydney: McGraw-Hill, 1992.

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3

(Firm), Mono, ed. Advertising. Crans-Près-Céligny: RotoVision, 2001.

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4

Hensley, Laura. Advertising attack. Chicago, Ill: Raintree, 2011.

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5

Laws, Steve. The advertising campaign. Scunthorpe: Desktop Publications, 1990.

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6

Ind, Nicholas. Great advertising campaigns: Goals and accomplishments. Lincolnwood, Ill: NTC Business Books, 1993.

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7

E, Rice Ronald, and Atkin Charles K, eds. Public communication campaigns. 3rd ed. Thousand Oaks, Calif: Sage Publications, 2001.

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8

Hensley, Laura. Advertising attack. Chicago, Ill: Raintree, 2010.

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9

1976-, Franz Michael M., ed. Campaign advertising and American democracy. Philadelphia: Temple University Press, 2007.

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10

Avery, Jim. Advertising campaign planning: Developing an advertising-based marketing plan. 3rd ed. Chicago: Copy Workshop, 2000.

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11

Avery, Jim. Advertising campaign planning: Developing an advertising-based marketing plan. 2nd ed. Chicago: Copy Workshop, 1997.

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12

Avery, Jim. Advertising campaign planning: Developing an advertising-based marketing plan. Chicago: Copy Workshop, 1993.

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13

Edell, Julie A. Analyzing media interactions: The effects of coordinated TV-print advertising campaigns. Cambridge, Mass: Marketing Science Institute, 1999.

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14

Azoev, G. L. Reklama promyshlennoĭ produkt͡s︡ii: [uchebnoe posobie]. Moskva: Gos. akademii͡a︡ upr. im. Sergo Ordzhonikidze, 1993.

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15

1955-, Cooper Alan, and Account Planning Group, eds. How to plan advertising. 2nd ed. London: Cassell in association with the Account Planning Group, 1997.

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16

Niefeld, Jaye S. The making of an advertising campaign. Englewood Cliffs, N.J: Prentice Hall, 1989.

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17

National Institute of Child Health and Human Development (U.S.). Milk matters campaign. Bethesda, Md: National Institute of Child Health and Human Development, 1998.

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18

Gospe, Mike. Marketing campaign development: What marketing executives need to know about architecting global integrated marketing campaigns. Cupertino, CA: Happy About, 2008.

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19

W, Jugenheimer Donald, ed. Advertising account planning: Planning and managing an IMC campaign. 2nd ed. Armonk, N.Y: M.E. Sharpe, Inc., 2011.

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20

E, Barnes Beth, and Schultz Don E, eds. Strategic brand communication campaigns. 5th ed. Lincolnwood, Ill: NTC Business Books, 1999.

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21

Pincas, Stéphane. Born in 1842: A history of advertising. Paris: Mundocom, 2006.

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22

Pincas, Stéphane. Born in 1842: A history of advertising. Paris: Mundocom, 2006.

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23

Pincas, Stéphane. Born in 1842: A history of advertising. Paris: Mundocom, 2006.

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24

Advertising Campaigns. Stukent, Incorporated, 2023.

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25

Martin, Mac, and Alexander Hamilton Institute (U S ). Advertising Campaigns. Franklin Classics Trade Press, 2018.

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26

Martin, Mac, and Alexander Hamilton Institute (U S ). Advertising Campaigns. Creative Media Partners, LLC, 2018.

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27

Advertising Campaigns. Franklin Classics, 2018.

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28

Harsha Gangadharbatla, Kim Bartel Sheehan, Dave Koranda. Advertising Campaigns Workbook. Melvin & Leigh, Publishers, 2017.

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29

Barnes, B., and Don E. Schultz. Strategic Advertising Campaigns. NTC Publishing Group,U.S., 2001.

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30

Strategic advertising campaigns. 3rd ed. Lincolnwood, Ill., USA: NTC Business Books, 1989.

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31

Smith, Allen. Advertising Campaign: The Fundamentals of Planning, Designing, Implementing and Evaluating Advertising Campaigns. 2nd ed. Kendall/Hunt Publishing Company, 2004.

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32

Smith, Allen. Advertising Campaign: The Fundamentals of Planning, Designing, Implementing and Evaluating Advertising Campaigns. Kendall Hunt Publishing Company, 2006.

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33

Smith, Allen. Advertising Campaign Strategy: Fundamentals of Planning, Designing, Implementing and Evaluating Advertising Campaigns. Kendall/Hunt Publishing Company, 2002.

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34

Caton, Dennis. Advertising Explained (RLE Advertising). Taylor & Francis Group, 2013.

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35

Carol, Nelson, Herschell Gordon Lewis, and Rance Crain. Advertising Age: Handbook of Advertising. McGraw-Hill Education, 1999.

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36

Advertising Explained (RLE Advertising). Taylor & Francis Group, 2013.

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37

Caton, Dennis. Advertising Explained (RLE Advertising). Taylor & Francis Group, 2013.

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38

Parente, Donald. Advertising Campaign Strategy. 3rd ed. South-Western College Pub, 2003.

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39

Phillips, Marc. World's Best Online Advertising Campaigns. Macmillan of Canada, 2000.

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40

Advertising Campaigns Workbook, Second Edition. Melvin & Leigh, Publishers, 2021.

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41

Schultz, Don E. Strategic Advertising Campaigns/Instructors Manual. Ntc Pub Group, 1990.

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42

Baker, Frank W. Political Campaigns and Political Advertising. ABC-CLIO, LLC, 2009. http://dx.doi.org/10.5040/9798400697869.

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Abstract:

Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign. It dissects the persuasive strategies embedded in the political messages we encounter every day in the media and demonstrates the importance of critical thinking in evaluating media stories. Key concepts of media literacy are applied to political advertising in traditional media (newspapers, television, radio) and on the Internet, the new frontier of the political advertising wars. Dealing with blogs, social networking, user-generated Web sites, and other electronic formats familiar to young voters, this lively introduction to the new world of political messaging appeals to readers' affinity for visual learning as well as their ability to discern messages in text. Unique in applying media literacy concepts to the political context while directly addressing students and general readers, this book not only explains but graphically demonstrates both established techniques of political framing and the new avenues of persuasion being pioneered in digital media. It will also interest viewers who like their political news in traditional media but unconventional formats.

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43

Public communication campaigns. 4th ed. Thousand Oaks: SAGE, 2013.

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44

Kolias, Pierre. Linkedin Advertising Tricks: Creating Paid Advertising Campaigns on Linkedin. Independently Published, 2022.

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45

ADVERTISING ANNUAL 2004 (Graphis Advertising Annual). Graphis Press, 2003.

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46

ADVERTISING ANNUAL 2003 (Graphis Advertising Annual). Graphis Press, 2003.

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47

Advertising Works. WARC, 2010.

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48

Schultz, Don E.; Martin, Dennis; Brown, William P. Strategic Advertising Campaigns -- Second 2nd Edition. NTC Business Books, 1988.

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49

Ind, Nicholas. Great Advertising Campaigns: Goals and Accomplishments. Ntc Business Books, 1995.

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50

Sands, Marc David. How major advertising agencies develop and evaluate their advertising campaigns. Bradford, 1987.

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