Academic literature on the topic 'Advertising campaigns'
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Journal articles on the topic "Advertising campaigns"
Kolesnyk, Bohdan, and Iuliia Kostynets. "MEASURING DIGITAL ADVERTISING EFFECTIVENESS ON FACEBOOK AS PART OF A NATIONAL BRAND ADVERTISING CAMPAIGN." ECONOMICS, FINANCE AND MANAGEMENT REVIEW, no. 3 (September 30, 2023): 68–82. http://dx.doi.org/10.36690/2674-5208-2023-3-68-82.
Full textAcatrinei, Carmen. "A Qualitative Research Regarding the Online Advertising Formats Used by Romanian Companies." Studia Universitatis „Vasile Goldis” Arad – Economics Series 25, no. 3 (August 1, 2015): 23–34. http://dx.doi.org/10.1515/sues-2015-0019.
Full textLiakh, Іnna O., and Dmytro V. Hryhaluinas. "The Problems and Prospects for the Development of Advertising Campaigns in Ukraine." Business Inform 3, no. 542 (2023): 241–46. http://dx.doi.org/10.32983/2222-4459-2023-3-241-246.
Full textIankovets, Tetiana. "Media planning of digital advertising campaigns." Eastern-European Journal of Enterprise Technologies 6, no. 13 (126) (December 28, 2023): 42–53. http://dx.doi.org/10.15587/1729-4061.2023.293074.
Full textПоляков, V. Polyakov, Фомичева, and Irina Fomicheva. "Particular Models of Options Planning of Promotional Campaigns." Economics 4, no. 2 (April 18, 2016): 16–21. http://dx.doi.org/10.12737/18960.
Full textLou, Shanshan. "Applying Data Analytics to Social Media Advertising: A Twitter Advertising Campaign Case Study." Journal of Advertising Education 21, no. 1 (May 2017): 26–32. http://dx.doi.org/10.1177/109804821702100106.
Full textRotfeld, Herbert Jack. "Misplaced marketing The social harm of public service advertising." Journal of Consumer Marketing 19, no. 6 (November 1, 2002): 465–67. http://dx.doi.org/10.1108/07363760210444841.
Full textKhokhlov, D. A. "Development of rules for budget allocation and methods for evaluating media plans for the digital space." Vestnik Universiteta, no. 8 (September 21, 2023): 137–47. http://dx.doi.org/10.26425/1816-4277-2023-8-137-147.
Full textRomanіuk, Iryna, and Svitlana Kucherenko. "Development of marketing communications and organization of advertising campaigns in tourist enterprises." University Economic Bulletin, no. 55 (December 29, 2022): 70–76. http://dx.doi.org/10.31470/2306-546x-2022-55-70-76.
Full textBekmurzaeva, Zarina Kh, and Georgy E. Batagov. "Planning advertising campaigns." Vestnik of North-Ossetian State University, no. 4(2020) (December 25, 2020): 142–50. http://dx.doi.org/10.29025/1994-7720-2020-4-142-150.
Full textDissertations / Theses on the topic "Advertising campaigns"
Wen, Wei-Chun. "A functional analysis of the 2000 Taiwanese presidential campaign discourse : advertisments and speeches /." free to MU campus, to others for purchase, 2002. http://wwwlib.umi.com/cr/mo/fullcit?p3060159.
Full textVassilieva, Ekaterina. "What lies beneath the milk mustache? : rhetorical analysis of the "got milk?" advertising campaign /." free to MU campus, to others for purchase, 2004. http://wwwlib.umi.com/cr/mo/fullcit?p1421165.
Full textDicorato, Alessia. "Transcreation: a Fundamental Tool in Global Advertising Campaigns." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2021.
Find full textRajanna, Kanchen. "Promotional program for the Center for Graphic Design History /." Online version of thesis, 1991. http://hdl.handle.net/1850/11286.
Full textBrazeal, LeAnn M. "A functional analysis of television advertising in congressional campaigns, 1980-2000 /." free to MU campus, to others for purchase, 2002. http://wwwlib.umi.com/cr/mo/fullcit?p3074379.
Full textRosenstock, Anita J. "Planning Integrated Advertising Campaigns : Multinational enterprises acting on national markets." Thesis, University of Gävle, Department of Business Administration and Economics, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-197.
Full textThis research paper reviews the topic of Planning Integrated Advertising Campaigns – Multinational enterprises acting on national markets. It examines the relevant theoretical background, the country of Sweden and a concrete business case of the multinational enterprise Dr. Oetker and its activities on the Swedish market. After an introduction, the first section of this work outlines the theoretical framework which is a necessary base for the research topic. Resultant, two models are developed: one regarding campaign phases and another concerning influences on national environments. These frame the theoretical findings in a concentrated form. In the following section, the empirical findings regarding the country of Sweden and the investigated company Dr. Oetker are depicted. The focus lies on Dr. Oetker’s company structure and the consequential influence on the manner of advertising and on the operations on the Swedish market. The analysis reveals information which can be split into two parts. Initially the empirical findings are evaluated based on the theoretical framework. Subsequently, a phase model which combines the two previous models with the empirical findings is developed. Its objective is to guide multinational enterprises through the planning process for successful national advertising campaigns. After this thorough analysis, a conclusion and recommendations for further theoretical and practical studies are given.
Wright, Gena. "Consumer-to-Consumer Online Sharing of Co-Creative Advertising Campaigns." Thesis, University of Canterbury. Marketing, 2015. http://hdl.handle.net/10092/10817.
Full textWang, Shan. "EMPOWERING WOMEN THROUGH ADVERTISING: A CONTENT ANALYSIS ON 'FEMVERTISING' CAMPAIGNS." OpenSIUC, 2018. https://opensiuc.lib.siu.edu/theses/2318.
Full textContreras, R. Sandra V. "Strategic aesthetics in advertising campaigns : implications for art direction education." Thesis, Queensland University of Technology, 2012. https://eprints.qut.edu.au/53222/1/Sandra_Romero_Thesis.pdf.
Full textSchmid, Jill. "White backlash revisited : consumer response to model's race in print advertisements /." Thesis, Connect to this title online; UW restricted, 2000. http://hdl.handle.net/1773/6142.
Full textBooks on the topic "Advertising campaigns"
E, Barnes Beth, ed. Strategic advertising campaigns. 4th ed. Lincolnwood, Ill., USA: NTC Business Books, 1995.
Find full textShoebridge, Neil. Great Australian advertising campaigns. Sydney: McGraw-Hill, 1992.
Find full text(Firm), Mono, ed. Advertising. Crans-Près-Céligny: RotoVision, 2001.
Find full textHensley, Laura. Advertising attack. Chicago, Ill: Raintree, 2011.
Find full textLaws, Steve. The advertising campaign. Scunthorpe: Desktop Publications, 1990.
Find full textInd, Nicholas. Great advertising campaigns: Goals and accomplishments. Lincolnwood, Ill: NTC Business Books, 1993.
Find full textE, Rice Ronald, and Atkin Charles K, eds. Public communication campaigns. 3rd ed. Thousand Oaks, Calif: Sage Publications, 2001.
Find full textHensley, Laura. Advertising attack. Chicago, Ill: Raintree, 2010.
Find full text1976-, Franz Michael M., ed. Campaign advertising and American democracy. Philadelphia: Temple University Press, 2007.
Find full textAvery, Jim. Advertising campaign planning: Developing an advertising-based marketing plan. 3rd ed. Chicago: Copy Workshop, 2000.
Find full textBook chapters on the topic "Advertising campaigns"
Klapdor, Sebastian. "Overview on Online Advertising." In Effectiveness of Online Marketing Campaigns, 7–27. Wiesbaden: Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-658-01732-3_2.
Full textVan Looy, Amy. "Online Advertising and Viral Campaigns." In Social Media Management, 63–85. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-21990-5_4.
Full textPerloff, Richard M. "Political Advertising in Presidential Campaigns." In The Dynamics of Political Communication, 393–431. Second edition. | New York : Routledge, 2017.: Routledge, 2017. http://dx.doi.org/10.4324/9781315624426-13.
Full textVan Looy, Amy. "Online Advertising and Viral Campaigns." In Social Media Management, 69–96. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-99094-7_4.
Full textKlapdor, Sebastian. "Study I: Effectiveness of Multichannel Online Advertising." In Effectiveness of Online Marketing Campaigns, 51–74. Wiesbaden: Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-658-01732-3_4.
Full textKlapdor, Sebastian. "Study II: Effectiveness of Search Engine Advertising." In Effectiveness of Online Marketing Campaigns, 75–101. Wiesbaden: Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-658-01732-3_5.
Full textPerloff, Richard M. "Political Advertising in Presidential Election Campaigns." In The Dynamics of Political Communication, 385–424. 3rd ed. New York: Routledge, 2021. http://dx.doi.org/10.4324/9780429298851-18.
Full textBlakeman, Robyn. "Campaigns, and Visual and Verbal Uniformity across Multiple Mediums." In Advertising Design by Medium, 206–17. New York: Routledge, 2022. http://dx.doi.org/10.4324/9781003255123-19.
Full textNielek, Radosław, Dariusz Parzych, Damian Sepczuk, Adam Wierzbicki, and Jakub Wysoczanski. "Forecasting Online Advertising Campaigns in the Wild." In Lecture Notes in Business Information Processing, 1–14. Berlin, Heidelberg: Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-39808-7_1.
Full textHughes, Andrew. "Weapons of Mass Consumption: Social and Digital Media in Political Campaigns." In Market Driven Political Advertising, 61–78. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-77730-6_4.
Full textConference papers on the topic "Advertising campaigns"
Isoraite, Margarita, and Nikolaj Ambrusevic. "Social advertising features in Lithuania." In 23rd International Scientific Conference. “Economic Science for Rural Development 2022”. Latvia University of Life Sciences and Technologies. Faculty of Economics and Social Development, 2022. http://dx.doi.org/10.22616/esrd.2022.56.017.
Full textGirgin, Sertan, Jeremie Mary, Philippe Preux, and Olivier Nicol. "Advertising Campaigns Management: Should We Be Greedy?" In 2010 IEEE 10th International Conference on Data Mining (ICDM). IEEE, 2010. http://dx.doi.org/10.1109/icdm.2010.78.
Full textSizov, Sergej, and Sarah Piller. "Economic value of web keyword advertising campaigns." In WebSci '16: ACM Web Science Conference. New York, NY, USA: ACM, 2016. http://dx.doi.org/10.1145/2908131.2908158.
Full textCallejo, Patricia, Ruben Cuevas, Angel Cuevas, and Mikko Kotila. "Independent Auditing of Online Display Advertising Campaigns." In HotNets-XV: The 15th ACM Workshop on Hot Topics in Networks. New York, NY, USA: ACM, 2016. http://dx.doi.org/10.1145/3005745.3005752.
Full textRemzina, Natalia. "FEATURES OF ADVERTISING CAMPAIGNS DEVELOPMENT IN TOURISM." In Перспективи стабільного економічного розвитку та економічної безпеки: світовий досвід та вітчизняні реалії. Publishing house “Liha-Pres”, 2023. http://dx.doi.org/10.36059/978-966-397-335-7-18.
Full textMei, Yan, Weiliang Zhao, and Jian Yang. "Maximizing the Effectiveness of Advertising Campaigns on Twitter." In 2017 IEEE International Congress on Big Data (BigData Congress). IEEE, 2017. http://dx.doi.org/10.1109/bigdatacongress.2017.19.
Full textBlašková, Veronika, and Luboš Střelec. "Firm marketing strategy based on analysis of advertising campaigns." In CENTRAL EUROPEAN SYMPOSIUM ON THERMOPHYSICS 2019 (CEST). AIP Publishing, 2019. http://dx.doi.org/10.1063/1.5114417.
Full textBergemann, Dirk, Alessandro Bonatti, and Nicholas Wu. "Managed Campaigns and Data-Augmented Auctions for Digital Advertising." In EC '23: 24th ACM Conference on Economics and Computation. New York, NY, USA: ACM, 2023. http://dx.doi.org/10.1145/3580507.3597807.
Full textJha, Arti, Pratyut Sharma, Ritik Upmanyu, Yashvardhan Sharma, and Kamlesh Tiwari. "Machine Learning-Based Optimization of E-Commerce Advertising Campaigns." In 16th International Conference on Agents and Artificial Intelligence. SCITEPRESS - Science and Technology Publications, 2024. http://dx.doi.org/10.5220/0012456700003636.
Full textThomaidou, Stamatina, Konstantinos Leymonis, Kyriakos Liakopoulos, and Michalis Vazirgiannis. "AD-MAD: Automated Development and Optimization of Online Advertising Campaigns." In 2012 IEEE 12th International Conference on Data Mining Workshops. IEEE, 2012. http://dx.doi.org/10.1109/icdmw.2012.144.
Full textReports on the topic "Advertising campaigns"
Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.
Full textVaskivskyj, Yurij. STATE AND PROSPECTS OF THE DEVELOPMENT OF RUSSIAN-UKRAINIAN WAR: PERSONNEL ASPECT. Ivan Franko National University of Lviv, March 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12144.
Full textHo, Lisa, Emily Breza, Marcella Alsan, Abhijit Banerjee, Arun Chandrasekhar, Fatima Cody Stanford, Renato Fior, et al. The Impact of Large-Scale Social Media Advertising Campaigns on COVID-19 Vaccination: Evidence from Two Randomized Controlled Trials. Cambridge, MA: National Bureau of Economic Research, November 2022. http://dx.doi.org/10.3386/w30618.
Full textGibson-Grant, Amanda. Energy efficiency public service advertising campaign. Office of Scientific and Technical Information (OSTI), June 2015. http://dx.doi.org/10.2172/1184799.
Full textCoate, Stephen. Political Competition with Campaign Contributions and Informative Advertising. Cambridge, MA: National Bureau of Economic Research, December 2001. http://dx.doi.org/10.3386/w8693.
Full textBohuslavskyj, Oleh. UKRAINIAN-CANADIAN NEWSPAPER “NEW PATHWAY”: WINNIPEG PERIOD (1941-1977). Ivan Franko National University of Lviv, February 2022. http://dx.doi.org/10.30970/vjo.2022.51.11391.
Full textLarreguy, Horacio, John Marshall, and James Snyder. Leveling the Playing Field: How Campaign Advertising Can Help Non-Dominant Parties. Cambridge, MA: National Bureau of Economic Research, December 2016. http://dx.doi.org/10.3386/w22949.
Full textMiller, Eric T. Financial Services in the Trading System: Progress and Prospects. Inter-American Development Bank, January 1999. http://dx.doi.org/10.18235/0008609.
Full textMath Is Power public service advertising campaign. Final report, March 1994--October 1996. Office of Scientific and Technical Information (OSTI), March 1997. http://dx.doi.org/10.2172/532521.
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