Journal articles: 'Advertising and youth'

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Moreno, Megan A. "Advertising and Youth." JAMA Pediatrics 172, no. 5 (May 1, 2018): 504. http://dx.doi.org/10.1001/jamapediatrics.2018.0075.

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Saffer, Henry. "Alcohol advertising and youth." Journal of Studies on Alcohol, Supplement, s14 (March 2002): 173–81. http://dx.doi.org/10.15288/jsas.2002.s14.173.

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Martin, Susan E., Leslie B. Snyder, Mark Hamilton, Fran Fleming-Milici, Michael D. Slater, Alan Stacy, Meng-Jinn Chen, and Joel W. Grube. "Alcohol Advertising and Youth." Alcoholism: Clinical and Experimental Research 26, no. 6 (June 2002): 900–906. http://dx.doi.org/10.1111/j.1530-0277.2002.tb02620.x.

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Handayani, Sri, Enny Rachmani, Kriswiharsi Kun Saptorini, Yusthin Merianti Manglapy, Nurjanah, Abdillah Ahsan, and Dian Kusuma. "Is Youth Smoking Related to the Density and Proximity of Outdoor Tobacco Advertising Near Schools? Evidence from Indonesia." International Journal of Environmental Research and Public Health 18, no. 5 (March 4, 2021): 2556. http://dx.doi.org/10.3390/ijerph18052556.

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Background: Smoking was among the top contributors to deaths and disability as the prevalence among male adults remains high, and that among male youth increases in Indonesia. While local studies have shown high visibility of outdoor tobacco advertising around schools, the country still has no outdoor tobacco advertising ban. Objective: To examine the association between youth smoking behavior and measures of outdoor tobacco advertising density and proximity in Indonesia. Methods: We combined two primary data sources, including outdoor tobacco advertising and smoking behavior among male youth in Semarang city. We randomly selected and interviewed 400 male students at 20 high schools in the city. In addition, we interviewed 492 male adults who lived near the schools for comparison. Results: We found significant associations between smoking use among youth (but not among adults) and measures of outdoor tobacco advertising density and proximity in Semarang city. Youth at schools with medium and high density of outdoor tobacco advertising were up to 2.16 times more likely to smoke, compared to those with low density. Similarly, youth at senior high schools with proximity to outdoor tobacco advertising were 2.8 times more likely to smoke. Also, young people at poorer-neighborhood schools with a higher density of and proximity to outdoor tobacco advertising were up to 5.16 times more likely to smoke. Conclusions: There were significant associations between smoking use among male youth (but not among male adults) and measures of outdoor tobacco advertising density and proximity in Indonesia. This highlights the need to introduce an outdoor tobacco advertising ban effectively, at least near schools.

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Worden, John K. "Antismoking Advertising Campaigns for Youth." JAMA 280, no. 4 (July 22, 1998): 323. http://dx.doi.org/10.1001/jama.280.4.323.

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Duan, Zongshuan, Yu Wang, Sherry L. Emery, Frank J. Chaloupka, Yoonsang Kim, and Jidong Huang. "Exposure to e-cigarette TV advertisements among U.S. youth and adults, 2013–2019." PLOS ONE 16, no. 5 (May 7, 2021): e0251203. http://dx.doi.org/10.1371/journal.pone.0251203.

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Introduction E-cigarette advertising has been shown to increase e-cigarette awareness and use. Although e-cigarette marketing in the early 2010s has been well-documented, little is known about how it has changed in recent years in response to the regulatory scrutiny from the FDA and the Congress to combat youth vaping epidemic. This study aims to examine the exposure to e-cigarette TV advertising among youth and adults in the U.S. from 2013 to 2019, overall and by media market and brand. Methods Quarterly data on e-cigarette TV advertising exposure, measured by target rating points (TRPs), and expenditures from 2013 to 2019 were compiled from the StradegyTM of Kantar Media. Trends of quarterly e-cigarette advertising TRPs were reported by age group, market, and brand. Results Over the study period, overall exposure to e-cigarette TV advertising was higher among adults than among youth. E-cigarette advertising TRPs and expenditures were relatively stable, despite intermittent fluctuations, between 2013 Q1 and 2017 Q1 except for a one-time dip in 2015 Q3, followed by a sharp decline in 2017 Q2 and stayed low till the end of 2018. A resurgence of e-cigarette advertising TRPs occurred in 2019 Q1, led by the advertising from JUUL, Blu, and Vuse, which peaked in the third quarter of 2019, with quarterly TRPs reaching 316.8 for youth and 1,701.9 for adults, and quarterly advertising expenditure totaling $31 million. Conclusions Significant variations, both over time and across media markets and brands, were observed for e-cigarette televised advertising between 2013 and 2019. Following a lull in TV advertising in 2017/18, major e-cigarette companies have substantially increased advertising of their products on American television since early 2019, resulting in a surge in exposure to e-cigarette advertising among both youth and adults. Our findings highlighted the importance of continued monitoring of e-cigarette advertising in the U.S.

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Vlasenkova, E., and M. Gagarina. "Attitudes to Social and Political Advertising Among Russian Youth." Review of Business and Economics Studies 7, no. 4 (February 10, 2020): 39–44. http://dx.doi.org/10.26794/2308-944x-2019-7-4-39-44.

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The article presents the results of an empirical study of the characteristics of the evaluation of social and political advertising by young men and women. In total 96 respondents aged 18 to 22 years (M = 18.7; SD = 0.92) took part in research. The semantic differential was used as a research method; respondents were asked to evaluate two photographs depicting social and political advertising on public transport. By comparing the average estimates of social and political advertising, it was found that political advertising as a whole is evaluated more negatively than social advertising. Young men evaluate social advertising more positively than young women. There were no significant differences in the assessment of political advertising between the two genders.

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Hamilton, W. L., D. M. Turner-Bowker, C. C. Celebucki, and G. N. Connolly. "Cigarette advertising in magazines: the tobacco industry response to the Master Settlement Agreement and to public pressure." Tobacco Control 11, suppl 2 (June 2002): ii54—ii58. http://dx.doi.org/10.1136/tc.11.suppl_2.ii54.

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Objective:The Master Settlement Agreement (MSA) of November 1998 prohibited participating tobacco companies from directly or indirectly targeting youth in marketing. Widely publicised information in May 2000 showed increased cigarette advertising in magazines with substantial youth readership and companies were pressed to change their practices. The responses of the tobacco industry to the MSA and to the public pressure are examined.Design:Expenditures on cigarette advertisements in national magazines in the USA are compared for three periods: January to November 1998, December 1998 to June 2000, and July 2000 to November 2001. Magazines in which at least 15% of readers are youth under age 18 are focused upon. Regression models test for the significance of period differences after controlling for seasonal and long term patterns.Data sources:Commercially maintained data on advertising in US magazines and on magazine readership by age.Key measures:Monthly cigarette ad expenditures in magazines with 15%+ youth readership, and monthly proportion of ad expenditures in 15%+ youth magazines.Results:Cigarette advertising expenditures in magazines with 15%+ youth readership increased dramatically after MSA implementation and fell dramatically after public pressure. The percentage allocation of expenditures to 15%+ magazines fell significantly in both periods. Results differ somewhat by company.Conclusions:The tobacco industry response to the MSA was at best modest, reducing proportional allocations of advertising to youth magazines but increasing the absolute amount of such advertising. The value of public pressure was seen in substantial reductions in both absolute and proportional spending on youth magazines, although not by all companies.

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Sosniuk, O. P., and І. Yu Vlasiuk. "PSYCHOSEMANTIC FEATURES OF PERCEPTION OF ANIMATED ADVERTISEMENT OF YOUTH TARGET AUDIENCE." Ukrainian Psychological Journal, no. 1 (13) (2020): 188–208. http://dx.doi.org/10.17721/upj.2020.1(13).12.

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The article is devoted to the analysis of the results of empirical research of psychosemantic features of perception of animation advertising by the representatives of the youth target audience. Differences in the perception of animation advertising between representatives of three age groups within the youth target audience were established. The authors identified four factors (“Confidence”, “Attractiveness”, “Trust”, “Consumer Activity”), which are manifested in the perception of animation advertising by young teens (12-15 y.o.). At the same time, for аdolescence teens (16-19 y.o.) and youth (20-24 y.o.) there are three factors (“Confidence”, “Attractiveness”, “Consumer activity”), which determine their attitude to animation advertising. The peculiarities of young people's attitude to animation advertising with different types of graphics (2-D, 3-D, combined) and consumer motivation of this target audience are revealed. It has been identified that commercials based on the use of 3-D graphics are evaluated by representatives of the youth audience (of all age groups) most positively and often make them want to buy the products of the advertised brand. Commercials based on the use of 2-D graphics technology attract the most attention of younger teens (12-15 y.o.) and create the appropriate consumer motivation. The commercials created on the basis of the combined graphics are the least interesting to the representatives of the youth target audience. However, the ideas underlying such advertising are the most understandable for youth, and the advertising itself is perceived as relevant and evokes a sense of trust in the product and brand. The connection between the level of emotional intelligence and creativity with the peculiarities of the perception of animation advertising is revealed. Subjects with higher level of emotional intelligence rate animation graphics in advertising more positively than people with low levels of emotional intelligence. Representatives of the youth target audience (all age groups) with high levels of emotional intelligence are most sensitive to animation advertising using 3-D graphics. A similar trend is observed in subjects with a high level of creativity, rate commercials using 3-D graphics higher and perceive it more positively (compared with subjects with lower level of creativity). It is established that young teenagers (12-15 y.o.) with a high level of creativity also positively perceive animation advertising using 2-D graphics technology. Prospects for further research include a more detailed study of the perception of animation advertising with different types of graphics by different age groups, determining the relationship between the perception of animation advertising and the value-semantic sphere of the personality of consumers.

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Aiken, Alexandra, Tina Lam, William Gilmore, Lucy Burns, Tanya Chikritzhs, Simon Lenton, Belinda Lloyd, Dan Lubman, Rowan Ogeil, and Steve Allsop. "Youth perceptions of alcohol advertising: are current advertising regulations working?" Australian and New Zealand Journal of Public Health 42, no. 3 (April 26, 2018): 234–39. http://dx.doi.org/10.1111/1753-6405.12792.

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Shelenkova, Natalia. "THE INFLUENCE OF ADVERTISING ON THE FORMATION OF VALUE ORIENTATIONS OF YOUNG PEOPLE." Psychological Journal, no. 6 (March 30, 2021): 74–82. http://dx.doi.org/10.31499/2617-2100.6.2021.229298.

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The article analyzes the issues of value orientations of young people under the influence of advertising and advertising images. The definition of "advertising", "value orientations" is revealed. Research on this problem is analyzed, which can be divided into three areas: the study of the genesis of advertising, the study of advertising theory, as well as consumer behavior and the influence of psychological factors on product choice and perception of advertising. Features of an age category (youth) which are subject to influence of advertising, owing to the psychological features, emotional instability are revealed. The role of advertising, both positive and negative, in the choice of values, formation of motives, lifestyle, model of youth behavior is revealed. The research was conducted on the basis of the Faculty of Social and Psychological Education of the Uman State Pedagogical University named after Pavlo Tychyna. The sample was 50 students aged 18 to 22 years. The gender aspect did not take into account. The survey (survey) of student youth made it possible to determine the opinion of respondents who believe that advertising dictates a particular lifestyle, at the same time it helps to learn about products and navigate when buying, and a large percentage of respondents believe that advertising is depressing. A significant number of respondents admitted that they made purchases under the influence of advertising. Young people also point out that family, health and love are important values, although they do not put these values first. Problems such as aimless leisure time on the Internet and in front of the TV, increased value of money and career in the life priorities of young people were revealed. The author concludes that the impact of advertising on the formation of value orientations has been confirmed, but is not critical, and there is a need to develop measures to reduce the impact of commercial advertising to correct the negative effect and create a basis for traditional values and behaviors. Keywords: advertising, influence, youth, value orientations, advertising image, stand-marking.

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Young, Doris, Anthony V. Swan, and Jane Melia. "Cigarette advertising and the youth market." Health Education Journal 48, no. 3 (September 1989): 113–16. http://dx.doi.org/10.1177/001789698904800304.

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Do, Vuong V., Amy L. Nyman, Yoonsang Kim, Sherry L. Emery, Scott R. Weaver, and Jidong Huang. "Association between E-Cigarette Advertising Exposure and Use of E-Cigarettes among a Cohort of U.S. Youth and Young Adults." International Journal of Environmental Research and Public Health 19, no. 19 (October 3, 2022): 12640. http://dx.doi.org/10.3390/ijerph191912640.

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Youth and young adult (YYA) use of e-cigarettes increased rapidly between 2010 and 2019 in the United States, during which exposure to e-cigarette advertising was also increased. We aimed to examine whether exposure to e-cigarette advertising among YYAs may lead to subsequent e-cigarette use. A cohort of 3886 YYAs ages 13–24 was recruited from two survey panels in 2018 and followed up until 2019. Survey data were collected online and by telephone. The primary outcome was past 30-day use of e-cigarettes at the follow-up survey. Among 2304 YYAs who retained at the follow-up survey and were not past 30-day e-cigarette users at baseline, both youth and young adults exposed to e-cigarette advertising at baseline had elevated odds of past 30-day e-cigarette use at follow-up (Youth adjusted odds ratio (aOR): 2.77, 95% CI: 1.23, 6.24; Young adults aOR: 2.34, 95% CI: 1.08, 5.11) compared with those not reporting baseline advertising exposure. The majority of YYAs reported exposure to e-cigarette advertising at baseline (Youth: 63.7%, 95% CI: 59.8, 67.4; Young adults: 58.3%, 95% CI: 53.6, 62.8). Our findings suggest that exposure to e-cigarette advertising was associated with an increase in subsequent past 30-day use of e-cigarettes among YYAs. Restricting advertising targeted at YYAs may reduce the likelihood of e-cigarette use among YYAs.

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Mansor, Nor Shahila. "How Advertising Speaks to Consumers: A Case of Youth Language in Local Commercial Discourse." Indonesian Journal of EFL and Linguistics 6, no. 2 (November 15, 2021): 353. http://dx.doi.org/10.21462/ijefl.v6i2.202.

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Like other developing countries, especially Malaysian urban youths, are continuously creating their “own language” to set themselves apart from the older generation. Referred to as Generation Z or Gen Z (post-millennials), these group of youths use slang that takes the form of code-mixing, abbreviations and ‘nonstandard variety’ of languages. First, this study aimed to reveal the patterns of youth language incorporated into local commercial discourse to attract young-adult consumers. The focus of this study is to determine how youth language is used and at the same time bring forth the different linguistic strategies employed in fashion articles. Secondly, this study investigated the perception of fellow Malaysians, especially young adults, regarding the existence of a youth language, especially code-mixing, in local fashion magazines. This was a qualitative descriptive study, but numbers and percentages were also used to support the findings. The various types of youth language patterns used were gathered based on titles of 60 commercial articles published in 3 famous local fashion magazines, namely Remaja (Youth), Keluarga (Family) and Nona (Woman). The findings showed a high usage of non-standard language and code-mixing in local advertisements. The main reason for using youth language in advertising is to attract and engage the attention of potential target consumers within the Gen Z age group. On the other hand, it was found that most respondents had positive perceptions regarding these kinds of advertisements and consider it as a good marketing skill.

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Shadel, William G., Raymond Niaura, and David B. Abrams. "How do Adolescents Process Smoking and Antismoking Advertisements? A Social Cognitive Analysis with Implications for Understanding Smoking Initiation." Review of General Psychology 5, no. 4 (December 2001): 429–44. http://dx.doi.org/10.1037/1089-2680.5.4.429.

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Youth tobacco use has increased substantially in the United States during the past decade. This increase can be attributed, in part, to the potency of cigarette advertising and relative ineffectiveness of antismoking advertising. In this article, the authors argue that an understanding of the effects of these 2 competing forms of advertising on youth smoking is limited in current theoretical treatments and that an integrative theoretical perspective has yet to be advanced. The authors argue that the elaboration likelihood model ( R.E. Petty & J.T. Cacioppo, 1986 ) offers a framework with sufficient explanatory power in this domain. Prevention and legislative interventions may benefit from this analysis, which ultimately may help to decrease youth tobacco use.

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Sendetska, S. "Social advertising and its influence on the healthy lifestyle of student youth." Scientific Messenger of LNU of Veterinary Medicine and Biotechnologies 20, no. 91 (November 16, 2018): 42–45. http://dx.doi.org/10.32718/nvlvet9109.

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The purpose of this article is to study the relation of youth to social advertising and its impact on it. The main objectives of the article – an analysis of the theoretical and applied aspects of social advertising, the synthesis of research results, conducted among students of universities in relation to their relationship with social advertising and the implementation of their healthy lifestyle. The article defines social advertising in accordance with the Law of Ukraine “On Advertising”, it is stated that its main task is to popularize universal human values. It is noted that one of the main subjects in the formation of social advertising is the state. Described how legislatively it regulates social advertising. The research results among students of higher educational institutions of Lviv city are analyzed. It is determined that most of them follow a healthy lifestyle. The main thing the respondents see in the disparity of their healthy lifestyle is – wrong, unbalanced diet and lack of sleep time. It was investigated that almost a third of respondents do not follow their diet, more than half do not engage in any kind of sports. It has been determined that only 23% of the interviewed students do not have bad habits. More than half of respondents have Internet addiction. It has been studied that the Internet and social networks recognized as the main source of information about healthy lifestyle students. It is estimated that 55% of respondents believe that social advertising changes their behavior and makes them think. Among the main reasons that make social advertising less influential, students called content and quality. It is described that creating a high-quality advertising product requires significant financial resources, in which the main customers of social advertising are very limited. It was investigated that the main problems that should be addressed by social advertising, according to respondents – is the environment and the fight against harmful habits. Important areas to reach with social advertising should be the problems of disease prevention, maternity and childhood, patriotism, volunteering, animal protection. According to research findings, the main channels for the distribution of social advertising should be the Internet and social networks. Social advertising should be targeted rather than directed to the general public. The Internet is the most successful way of distributing social advertising for influencing young people. Among other channels of marketing communications to highlight the most priority for impact on other age categories is quite difficult.

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Astashina, M. S. "Axiological Reference Points in Social Advertising for Russian Youth." Язык и текст 10, no. 2 (June 29, 2023): 5–13. http://dx.doi.org/10.17759/langt.2023100201.

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<p>This study aims to clarify the role of axiology in advertising. The axiological component has been considered in the composition of social advertising for young people in present-day Russia. The materials of the analysis (including linguistic analysis) of advertising messages published in the official Telegram channel of the Federal Agency for Youth Affairs (Rosmolodezh) for the first semester 2023 are presented. The results make it possible to point to a number of relevant and socially significant values, which are formed in the minds of the readers of this information source and young citizens of the Russian Federation. It is noted that there is a need for interdisciplinary research to determine the cognitive impact of advertising on consumers.</p>

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Marchenko, A. A. "EDUCATIONAL INFLUENCE OF ADVERTISING." Educational Dimension 10 (May 27, 2022): 159–64. http://dx.doi.org/10.31812/educdim.5797.

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In this article is studied the question about the influence of advertising in education of growing young generation. On the basis of concrete examples of advertising products, the author analyzes their influence on education of youth.

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Spasova, L., and J. Gundasheva. "MAIN DETERMINANTS OF THE INFLUENCE OF ADVERTISING ON BULGARIAN YOUTH." Trakia Journal of Sciences 18, Suppl.1 (2020): 366–71. http://dx.doi.org/10.15547/tjs.2020.s.01.062.

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The influence of advertising by mobile operators in Bulgaria on youth at the ages of 18 to 25 is largely important in the context of the rational use of various mobile products and services. The main thesis of this study is that the components of company advertising can influence a customer’s decision for purchase. On the basis of this hypothesis, the aim of this study is to investigate the attitudes towards advertising components, and the degree of their impact on young consumers through conducting anonymous surveys. The obtained results show that younger recipients living in Sofia have greater trust and are more likely to be influenced by the messages of mobile operators’ advertising, than those from Plovdiv and Stara Zagora. All of this allows the discovery of dependencies between certain demographic factors and influential advertising components.

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Shadel, William G., Joan S. Tucker, Rachana Seelam, Daniela Golinelli, and Daniel Siconolfi. "Associations of Tobacco Advertising Appeal With Intentions to Use Alternative Tobacco Products Among Young Tobacco Users Experiencing Homelessness." American Journal of Health Promotion 34, no. 2 (October 3, 2019): 132–41. http://dx.doi.org/10.1177/0890117119878350.

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Purpose: Virtually nothing is known about the potential effects of tobacco advertising on tobacco use among youth experiencing homelessness, a vulnerable population with high tobacco use rates. This study examines associations between the appeal of advertising for 5 classes of tobacco product (electronic cigarettes, hookah, cigars, cigarillos, and smokeless tobacco) and future intentions to use those products again among homeless youth who had indicated any level of lifetime use. Design: A cross-sectional design was used. Setting: Settings were 25 service and street sites in Los Angeles County. Participants: A probability sample of 469 young tobacco users experiencing homelessness (mean age = 22; 71% male; 29% non-Hispanic White) was recruited. Measures: Assessments included product-specific tobacco advertising appeal and future intentions to use the product again, as well as a range of covariate controls (eg, demographics, homelessness severity, current tobacco use, general advertising exposure). Analysis: Linear regression tested for associations between the appeal of advertising for a specific tobacco product and intentions to use that product again in the future, controlling for myriad covariates. Results: Advertising appeal was positively associated with future intentions to use again for electronic cigarettes ( P = .006) and hookah ( P = .001), but not cigars ( P = .486), cigarillos ( P = .126), or smokeless tobacco ( P = .109). Conclusion: Results suggest that advertising appeal may increase use of certain tobacco products among youth experiencing homelessness. However, differences in themes emphasized by advertising for specific tobacco products could differentially influence use in this population.

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Poon, Stephen T. F. "Feeling Fit and Looking Good: The Impact of Materialism, Peer Approval and Sex Appeal on Youth Consumer Perceptions towards Fitness Studio Advertising." Religación. Revista de Ciencias Sociales y Humanidades 7, no. 32 (June 17, 2022): e210921. http://dx.doi.org/10.46652/rgn.v7i32.921.

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This paper addresses young Malaysian consumers’ perceptions and marketplace behaviour through advertising for aspirational and lifestyle consumption. The aim is to study the impact of aspirational advertising on materialism, peer approval, sex appeal, and body image. The literature review uses marketing and social theories, while the appeals of emotional advertising will be discussed through a case study analysis examining how Malaysian fitness advertisements on digital and social media impact youth attitudes towards physical appearance and through capturing emotional experiences and their association with materialistic values, peer approval and self-image. Findings present a cultural perspective in understanding the current standards of ethical decision-making and what factors are relevant as lifestyle aspects of ethical choices and decision-making for fitness brands among youth consumer market segments. It was found that aspirational advertising for fitness brands in Malaysia is designed to build perceptions that personal consumption choices represent values such as social and peer approval, with less emphasis on materialistic values and body image. This demonstrates that advertising may influence some aspects of materialist, aspirational consumption choices, but peer pressure and cultural values have strong implications on youth consumption behaviour. Some practical recommendations are suggested for marketing practitioners and consumer behaviour researchers to invest, in optimising the power of social media marketing and advertising.

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Xuan, Ziming, William DeJong, Michael Siegel, and Thomas F. Babor. "Malt Beverage Brand Popularity Among Youth and Youth-Appealing Advertising Content." Alcoholism: Clinical and Experimental Research 41, no. 11 (October 4, 2017): 1946–52. http://dx.doi.org/10.1111/acer.13487.

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Meyers, Cynthia B. "Global Marketing and the New Hollywood: The Making of the ‘Always Coca-Cola’ Campaign." Media International Australia 86, no. 1 (February 1998): 27–37. http://dx.doi.org/10.1177/1329878x9808600105.

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In 1992, the globally distributed soft drink maker Coca-Cola jettisoned its long-time advertising strategy of ‘one sight, one sound, one sell’. Looking to tap into the American youth culture Zeitgeist and shore up its market among youth worldwide, Coca-Cola hired a Hollywood talent agency, Creative Artists Agency, because it would provide an ‘enormous resource to popular culture’. CAA shaped the initial ‘Always Coca-Cola’ campaign as a diverse array of images ‘style-sorted’ in order to attract and retain remote control-wielding audiences. Despite advertising industry concerns that a talent agency was encroaching on its turf, Coca-Cola continues to pursue the CAA-originated strategy of diverse, clever, high-concept advertising (now managed by former CAA staff members) in order to stay relevant to American youth culture and its international variants.

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Hui Lin, Tan, Veeramuthu Veerappan, Muhammad Akib Warraich, Ponco Budi Sulistyo, and Angga Ranggana Putra. "Facebook’s Influence on Effectiveness of Digital Advertising among Malaysian Youth." Volume 4 Issue 1 January 2024 4, no. 1 (January 26, 2024): 61–83. http://dx.doi.org/10.33093/jclc.2024.4.1.4.

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The growth of advanced technology has contributed to the digital advertising industry as Facebook's users are easily connected, and purchasing behaviours will be developed with the content of the products promoted in digital advertising. The older generation prefers traditional advertising due to technology's security and privacy aspects, leading to fewer choices in purchasing products. This study aimed to identify the relationship between the influence of Facebook and the effectiveness of digital advertising among Malaysian youth in Klang Valley. It was anticipated that this research would provide helpful information to the public and assist researchers in the future based on the findings of this topic area. Data was collected using a Google Form and distributed via social media like WhatsApp. The targeted respondents are between 15 and 34 years old and are located in the Klang Valley area. Statistical Package for the Social Sciences (SPSS) version 27 system was used to determine digital advertising characteristics electronically. T-test and ANOVA tests were applied in this study to examine the demographic factors that affect the relationship between the variables, as different backgrounds influence the perspectives and behaviours of the users. The findings show that the independent variable, the influence of Facebook, has a strong correlation with the dependent variable, the effectiveness of digital advertising among Malaysian youth in Klang Valley (r= 0.770). Socio-demographic factors such as age and educational level had an effect on the relationship between the variables. The effectiveness of digital advertising is influenced by the number of likes, comments, and shares by Facebook users.

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Jernigan, David H., Joshua Ostroff, and Craig Ross. "Alcohol Advertising and Youth: A Measured Approach." Journal of Public Health Policy 26, no. 3 (August 26, 2005): 312–25. http://dx.doi.org/10.1057/palgrave.jphp.3200038.

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Conrad, Diane. "Drama, Media Advertising, and Inner-city Youth." Youth Theatre Journal 16, no. 1 (May 2002): 71–87. http://dx.doi.org/10.1080/08929092.2002.10012542.

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Jones, Sandra C., and Robert J. Donovan. "Messages in alcohol advertising targeted to youth." Australian and New Zealand Journal of Public Health 25, no. 2 (April 2001): 126–31. http://dx.doi.org/10.1111/j.1753-6405.2001.tb01833.x.

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Gutmann, Bernadette, Shreyasi Jha, Emer O’Doherty, and Ranjavati Banerji. "Selling Stereotypes: Reviewing the Impact of Business Advertisements on Gender Norms and Socialization." Business and Human Rights Journal 7, no. 1 (February 2022): 157–62. http://dx.doi.org/10.1017/bhj.2021.48.

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Today’s children and youth1 are constantly exposed to a media deluge, fuelled by a globalized and ever-expanding media and information technology sector. The marketing and advertising industry has used this expansion in media platforms to more effectively target young consumers. Worldwide, 71 per cent of youth (aged 15–24 years) is online – the most connected age group – compared with 48 per cent of the total population, with regional variations.2 It is estimated that the amount spent globally on advertising targeting children in 2019 was US$4.3 billion – now one of the fastest-growing online audiences.3

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Pluzhenskaya, Lyubov V. "Preservation of advertising discourse as a tool for the formation of civic identity of young people." Vestnik of Kostroma State University. Series: Pedagogy. Psychology. Sociokinetics 29, no. 4 (April 2, 2024): 5–15. http://dx.doi.org/10.34216/2073-1426-2023-29-4-5-15.

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The increasing conflictogenicity of the information society places the task of forming the civic consciousness of young people in the priority areas of the Strategy for the Development of Education in the Russian Federation until 2025. The article examines the phenomenon of commercial advertising as an institution of socialization of youth, providing not only the formation of consumer attitudes, but also contributing to the interiorization of civic identity by young Russians, mediated by the representation of socially acceptable value attitudes. The conceptual model of the evocative analysis of advertising discourse is determined by an integrative approach that includes well-known methods of psychological, pedagogical, sociological and axiological analysis, as well as methods of political mediametry adapted to the research objectives. The conducted research of the advertising discourse revealed the emergence in the youth audience of the evocation effect of axiological attitudes that contribute to the formation of civic consciousness. The conducted study of the persistence of commercial advertising revealed the emergence in the youth audience of the evocation effect of axiological attitudes complimentary to the civil self-determination of the individual.

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Goray, Cami, and Sarita Schoenebeck. "Youths' Perceptions of Data Collection in Online Advertising and Social Media." Proceedings of the ACM on Human-Computer Interaction 6, CSCW2 (November 7, 2022): 1–27. http://dx.doi.org/10.1145/3555576.

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This project illuminates what data youth believe online advertisers and social media companies collect about them. We situate these findings within the context of current advertising regulations and compare youth beliefs with what data social media companies report collecting based on their privacy policies. Through interviews with 21 youth ages 10-17 in the United States, we learn that participants are largely aware of how their interactions on the website or app are used to inform personalized content. However, certain types of information like geolocation or how long data is retained is less clear to them. We also learn about what school and family factors influence youth to adopt apps and websites. This work has implications for design and policy related to companies' personal data collection and targeted advertising, especially for youth.

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Raffoul, Amanda, Zachary J. Ward, Monique Santoso, Jill R. Kavanaugh, and S. Bryn Austin. "Social media platforms generate billions of dollars in revenue from U.S. youth: Findings from a simulated revenue model." PLOS ONE 18, no. 12 (December 27, 2023): e0295337. http://dx.doi.org/10.1371/journal.pone.0295337.

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Social media platforms are suspected to derive hefty profits from youth users who may be vulnerable to negative mental health outcomes, including depression, anxiety, and eating disorders. Platforms, however, are not required to make these data publicly available, which may limit the abilities of researchers and policymakers to adequately investigate and regulate platform practices. This study aimed to estimate the number of U.S.-based child (0–12 years old) and adolescent (13–17 years old) users and the annual advertising revenue generated from youth across six major platforms. Data were drawn from public survey and market research sources conducted in 2021 and 2022. A simulation analysis was conducted to derive estimates of the number of users and the annual advertising revenue per age group and overall (ages 0–17 years) for 2022. The findings reveal that, across six major social media platforms, the 2022 annual advertising revenue from youth users ages 0–17 years is nearly $11 billion. Approximately 30–40% of the advertising revenue generated from three social media platforms is attributable to young people. Our findings highlight the need for greater transparency from social media platforms as well as regulation of potentially harmful advertising practices that may exploit vulnerable child and adolescent social media users.

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SIEGEL, MICHAEL, CHARLES KING, JOSHUA OSTROFF, CRAIG ROSS, KAREN DIXON, and DAVID H. JERNIGAN. "COMMENTâALCOHOL ADVERTISING IN MAGAZINES AND YOUTH READERSHIP: ARE YOUTHS DISPROPORTIONATELY EXPOSED?" Contemporary Economic Policy 26, no. 3 (July 2008): 482–92. http://dx.doi.org/10.1111/j.1465-7287.2007.00088.x.

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Göttlichová, Marcela. "Social Advertising As A Socialization Factor Of The Contemporary Youth." West East Journal of Social Sciences 8, no. 1 (September 23, 2019): 93–108. http://dx.doi.org/10.36739/wejss.2019.v8.i1.12.

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The study focuses on the growing problem of the contemporary society which we may observe in the increasing impact of the media, namely advertising, reflecting in the consumer behavior of the contemporary youth influencing their value systems, in continuity with a significant weakening of the role of primary socialization factors, i.e. families and schools. The study should not only reveal the power of the media affecting the young but also to answer the question of whether social advertising can become a significant socializing factor in the current postmodern society. To find the answer, an extensive quantitative research was carried out in 1,080 primary school respondents, as well as in 1,080 secondary school respondents at 54 schools in the Czech Republic - the sample being directly proportional for girls x boys, and towns/cities x villages. The study also includes conclusions based on the follow-up qualitative research realized in the form of focus groups for pupils of primary and secondary schools, specifically aimed at specifying the effectiveness of social advertising according to the priority presentation of different socially problematic areas. The final part of the study presents the possibility to effectively use social advertising in the role of an educational and training agent in the system of primary and secondary education in the continuity of cooperation with university students with the focus on marketing communications, as well as with marketing employees of advertising agencies.

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Voevodina, Ekaterina, and Anastasia Morkovkina. "Communicative Characteristics of Social Advertising and Its Impact on Youth Behavior: The Sociolinguistic Study." Scientific Research and Development. Modern Communication Studies 11, no. 1 (March 15, 2022): 79–86. http://dx.doi.org/10.12737/2587-9103-2022-11-1-79-86.

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Social advertising is the most important channel of mass communication that shapes public opinion. However, its effectiveness is often questioned, which necessitates the search for ways to increase its communicative impact on the target audience. The most important is the study of the sociolinguistic characteristics of advertising influence in the youth environment, since at this age there are simultaneously risks of socialization and flexibility of thinking - a tendency to reflection, reassessment of values. The article presents the results of a study that reveals the main communicative characteristics of Russian social advertising and the mechanisms of its influence on the behavior of student. The empirical research methods were a questionnaire survey of students of the Financial University, as well as an analysis of advertising videos and comments posted under them on YouTube and VKontakte. As a result of the study, it was revealed that the youth audience is well versed in the concept of social advertising. At the same time, most of the students' attention is attracted by bright, provocative (shocking) social advertising, which is a mini-film about the life of real heroes. The most memorable topics relate to the fight against «bad» habits, maintaining a healthy lifestyle, compliance with the law. Based on the results of the study, as well as the experience of Russian and foreign scientists, the article concludes with recommendations for enhancing the effectiveness of social advertising. The importance of adhering to the principles of unambiguity, conciseness and synchronism of social advertising, «soft» chrakter, honesty and openness is indicated. The findings of the study may be useful to specialists in advertising and public relations, sociologists and specialists in of social work.

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Ahmed, Zahid, Ling Su, and Khalid Ahmed. "Pakistani youth manipulated through night-packages advertising discourse." Human Systems Management 36, no. 2 (June 3, 2017): 151–62. http://dx.doi.org/10.3233/hsm-171762.

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Koshelev, A. A. "TV Advertising: Features of Influence on Modern Youth." Izvestia of Saratov University. New Series. Series: Sociology. Politology 10, no. 4 (2010): 14–17. http://dx.doi.org/10.18500/1818-9601-2010-10-4-14-17.

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Timberlake, David S. "Advertising Receptivity and Youth Initiation of Smokeless Tobacco." Substance Use & Misuse 51, no. 9 (May 9, 2016): 1077–82. http://dx.doi.org/10.3109/10826084.2016.1160115.

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Chen, Meng-Jinn, Joel W. Grube, Melina Bersamin, Elizabeth Waiters, and Deborah B. Keefe. "Alcohol Advertising: What Makes It Attractive to Youth?" Journal of Health Communication 10, no. 6 (September 2005): 553–65. http://dx.doi.org/10.1080/10810730500228904.

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Jernigan, David H. "Importance of Reducing Youth Exposure to Alcohol Advertising." Archives of Pediatrics & Adolescent Medicine 160, no. 1 (January 1, 2006): 100. http://dx.doi.org/10.1001/archpedi.160.1.100.

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Siraj, Hiba, Abdul Rauf Syed, and Muhammad Faisal Sultan. "SMS Advertising & its Impact on Consumer Purchase Intention: A Comparative Study of Adults and Young Consumers in Pakistan." Journal of Marketing Strategies 3, no. 2 (July 20, 2021): 1–22. http://dx.doi.org/10.52633/jms.v3i2.69.

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The growing technological advancement and marketing strategies are creating great competition between companies. Marketers constantly focus on developing attractive marketing strategies to promote their products and services to increase their customer base. SMS marketing lies in one of these strategies of marketers to reach each individual in order to make them their loyal consumers by offering their required products or services. As there are different kinds of consumers with different needs, consumption styles and preferences. And every country has its own culture, lifestyle, and consumer perceptions. This study covers the importance of SMS advertising and to know the responses of Pakistani youth and adults towards SMS advertising. Messages sent by advertisers to inform about their product, new innovation or launch are not accepted everywhere by some people. The aim of this study is to determine the acceptance and rejection attitudes of youth and adults towards SMS advertising and how SMS advertising influences consumers to purchase the product.

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Kashyap, Alinda, and Shilpi Saraswat. "Green Advertising through the Eyes of the Youth: A Study on Environmentally Responsible Behaviour." International Journal of Environment and Climate Change 14, no. 1 (January 25, 2024): 882–89. http://dx.doi.org/10.9734/ijecc/2024/v14i13906.

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Green advertising aims to highlight environmentally friendly products or the advertiser's corporate environmental responsibility towards environment. Considering the importance that responsibility of organisations towards environment and environmental behaviour of consumers have in modern market circumstances, green advertising is a crucial theoretical and practical idea in modern advertising. The goal of undertaking present research was to know the opinion of the youth of Vadodara city regarding green advertisement and their environmentally responsible behaviour. The research was descriptive in nature. Questionnaire was prepared to collect the data using the survey approach wherein 200 youth from Vadodara City made up the study's sample, sample size, and locale. The study's conclusions demonstrated that majority of respondents (80%) were undergraduates belonging to nuclear families (78%) where only 9% of the respondents were men and 90% were women. It was also found that majority of respondents (80%) were students and television was the source of medium from which highest number of respondents heard about green advertising. Results showed that the majority (98.50%) of respondents showed most favourable opinion towards green advertisements. Majority (94%) of the respondents showed somewhat environmentally responsible behaviour. Further, the sub section “emotional response to environmental problems” (31.50%) showed highest environmentally responsible behaviour and the sub section “emotional response to environmental problems” (4.50%) again showed least environmentally responsible behaviour. The results of the study implies that targeting youth through television advertisements may be an effective strategy to garner favorable opinions and encourage environmentally responsible behavior, with a specific focus on emotional engagement with environmental problems as a key driver. Thus, green advertising is becoming a crucial component of the advertising industry to promote company’s products in an innovative way and attract customers who would eventually purchase eco-friendly goods. The long-term benefits and necessity of it will make it profitable through increased customer satisfaction, which will positively affect consumer purchasing intentions.

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Celebucki, C. C., and K. Diskin. "A longitudinal study of externally visible cigarette advertising on retail storefronts in Massachusetts before and after the Master Settlement Agreement." Tobacco Control 11, suppl 2 (June 2002): ii47—ii53. http://dx.doi.org/10.1136/tc.11.suppl_2.ii47.

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Objectives:To assess the effect of the Master Settlement Agreement (MSA) on the amount of cigarette advertisements visible from outside of over-the-counter tobacco retailers, for five specific premium brands and an “all other” category, for five types of establishments, and in three areas (windows/doors, building/other detached areas, and sidewalks); to assess the relation of total exterior retail cigarette advertising to illegal sales to youth.Methods:Observations were conducted on the number of cigarette advertisements visible from outside tobacco retail establishments in a paired convenience sample (n = 556) in Massachusetts before and after the MSA. Archival databases containing information on merchant compliance with age related sales laws during the time period were used to assess the relation of total cigarette advertising with sales to underage youth. Paired samplettests assessed planned comparisons pre- to post-MSA; Spearman's ρ tested associations for dichotomous variables.Results:Significant post-ban increases were observed in the prevalence of exterior cigarette advertising on gas (petrol) stations and gas mini/marts (gasoline retailers) buildings, windows, and doors. Significant declines were observed on windows of liquor stores. Winston advertising declined overall, while advertisements of the “all other” brand category increased. Correlations between advertising and illegal sales, while modest, were significant.Conclusions:These pre- to post-MSA increases suggest the tobacco industry may be shifting expenditures selectively from billboard advertising to retailer exteriors more favoured by youth. Greater amount of cigarette advertising visible from outside over-the-counter tobacco retailers is associated with greater cigarette sales to minors.

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Lange, Tamara, Michael Hoefges, and Kurt M. Ribisl. "Regulating Tobacco Product Advertising and Promotions in the Retail Environment: A Roadmap for States and Localities." Journal of Law, Medicine & Ethics 43, no. 4 (2015): 878–96. http://dx.doi.org/10.1111/jlme.12326.

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The evidence linking tobacco product advertising to adolescent smoking initiation and resulting long-term addiction, premature death, and disability is well established. Each link in the causal chain has been substantiated: children and adolescents are especially vulnerable to advertising; point-of-sale advertising comprises 92.1% of cigarette advertising and marketing expenditures by manufacturers and 71.3% of smokeless tobacco advertising; tobacco companies have targeted youth through advertising; advertising exposure causes adolescents to start and to continue smoking; among adults who become daily smokers, nearly all first use of cigarettes occurs by 18 years of age; adolescents who smoke are at high risk for long-term addiction because their brains are still developing; and long-term addiction results in the tremendous personal, social and financial costs of tobacco-related illnesses.

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Hoetger, Cosima, Augustus White, Rose S. Bono, Calvin J. Hall, Kristina B. Hood, Robin S. Everhart, Patrick Nana-Sinkam, Andrew J. Barnes, and Caroline O. Cobb. "Perceptions of African American Youth and Adults Regarding Tobacco Use-Related Factors in Their Community." Family & Community Health 47, no. 2 (April 2024): 176–90. http://dx.doi.org/10.1097/fch.0000000000000398.

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Introduction: The US Food and Drug Administration is poised to restrict the availability of menthol cigarettes and flavored cigars, products disproportionately used by Black/African American (B/AA) individuals. We examined B/AA youth and adult perceptions regarding factors contributing to tobacco use, as well as prevention/cessation resources. Methods: In 2 mixed-methods studies in Richmond, Virginia, we conducted cross-sectional surveys among youth (n = 201) and adult (n = 212) individuals who were primarily B/AA and reported past 30-day cigar smoking or nontobacco use, followed by focus groups with a subset (youth: n = 30; adults: n = 24). Focus groups were analyzed using a thematic analysis framework, and descriptive survey data provided context to themes. Results: Among focus group participants, 20% of youth and 75% of adults reported current cigar smoking. Six themes emerged across the groups: advertising/brands, sensory experiences, costs, social factors, youth-related factors, and dependence/cessation. Youth and adults perceived cigars as popular; cigar use was attributed to targeted advertising, flavors, affordability, and accessibility. While adults expressed concern regarding youth tobacco use, youth did not perceive tobacco prevention programs as helpful. Adults and youth reported limited access to community tobacco prevention/cessation programs. Discussion: Expanded tobacco prevention and cessation resources for B/AA people who smoke could leverage federal regulatory actions to ban tobacco products targeted toward this group and decrease disparities in tobacco-related morbidity and mortality.

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Beilina, N. S., and Yu R. Arslanova. "SPECIFICS OF USING PSYCHOLOGICAL METHODS TO INCREASE THE EFFICIENCY OF ADVERTISING (DEVELOPMENT OF PROJECTS FOR UNIVERSITY STUDENTS)." Izvestiya of the Samara Science Centre of the Russian Academy of Sciences. Social, Humanitarian, Medicobiological Sciences 24, no. 85 (2022): 10–16. http://dx.doi.org/10.37313/2413-9645-2022-24-85-10-16.

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The investigation of the application of psychological methods to improve the effectiveness of advertising is one of the urgent problems of our time, since any advertiser is concerned about the issue of high returns from placed advertising. With a huge number of methods and techniques for influencing the consumer, the advertiser needs to choose those that will be effective for a specific audience of consumers. A theoretical analysis of the methods of psychological impact of advertising on the consumer has been carried out, and the main techniques that can improve the effectiveness of advertising have also been analyzed. The most effective methods of influence of advertising on a specific group of consumers are identified: youth. The results of the investigation, which involved 94 people in two age groups: 18 - 30 y.o.; older than 30 y.o. The largest group was represented by respondents from 18 to 30 years old. The survey made it possible to identify the most relevant psychological methods for improving the effectiveness of advertising for young people, as well as the most convenient spaces for advertisements targeted at a specific consumer group. The article also presents a variant of the most optimal advertising for a youth audience, developed by third-year students of the thermal power department of the Samara State Technical University. In this shoe advertisement, students used the main effective methods of influencing on young people. The basis for creating of advertisements students put the key method of influencing on young people: imitation. The article concludes that when designing the advertisement, it is necessary to take into account the general principles, methods of creating an advertising product and also the age characteristics of consumers who are targeted by certain advertising.

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Astuti, Santi Indra. "Educating Youth Against Tobacco Advertising: A Media Literacy Approach for Reducing Indonesia's Replacement Smokers." Mediator: Jurnal Komunikasi 10, no. 1 (June 1, 2017): 65–74. http://dx.doi.org/10.29313/mediator.v10i1.2677.

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According to recent data extracted from Global Tobacco Atlas (2015), about 66% Indonesian male aged no less than 15 years old are active smokers. It means 2 among 3 Indonesian male are smokers. The number of young smokers arose significantly. Smokers among 15-19 years old has increased 17 % each year, meanwhile, baby smokers among 5-9 years old has multiplied 400 %. These figures implied the rise of health risk among Indonesians. The tobacco industry tries every year to recruit young people to replace those current smokers who are dying or quitting. This youth being targeted by tobacco industry is called ‘replacement smokers’, and is lured to start smoking through the work of advertising and creative marketing strategy. A study carried out by Health Ministry of Indonesia showed that 70% youth were started to smoke after heavily exposed by cigarette advertising. In order to break tobacco advertising spell, a brand jamming strategy based on media literacy approach was conducted toward junior high school pupils. By educating them about advertising-behind-the scene and challenging them to creatively produce a ‘mocking’ version of popular tobacco ads, students now are capable enough to deconstructing the real message behind tobacco ads.

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Diaz, Megan C., Elexis C. Kierstead, Domonique Edwards, Yoonsang Kim, Shyanika W. Rose, Sherry Emery, Bushraa Khatib, Michael Liu, and Ganna Kostygina. "Online Tobacco Advertising and Current Chew, Dip, Snuff and Snus Use among Youth and Young Adults, 2018–2019." International Journal of Environmental Research and Public Health 19, no. 8 (April 14, 2022): 4786. http://dx.doi.org/10.3390/ijerph19084786.

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Objective: To understand the relationship between exposure to online tobacco advertising and current smokeless tobacco use in the context of tobacco control policies. Methods: Three waves of a national probability-based sample of (n = 15,985) youth and young adults were used. Analysis consisted of GEE logistic models controlling for social media use, demographics, tobacco use, average price of smokeless tobacco inclusive of taxes, smoke-free indoor air laws (SFIA) and state tobacco control expenditures. Results: Frequent exposure to tobacco advertising on social media is associated with greater odds of current smokeless use (aOR: 2.05, 95% CI: 1.62, 2.60). Higher prices and SFIA coverage were associated with reduced current smokeless use when examined separately from other tobacco policy variables (aOR: 0.79, CI: 0.73, 0.85; aOR: 0.44, CI: 0.28, 0.70). Conclusions: Greater exposure to tobacco advertising online is associated with greater odds of smokeless use among surveyed youth and young adults. This effect of social media marketing exposure on smokeless use outweighs the mitigating impact of existing tobacco control policies. The findings underscore the need for strong advertising regulation of evolving tobacco products, including smokeless products, on social media and surveillance of digital marketing tactics to young people.

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Cheng, Hong. "Toward an Understanding of Cultural Values Manifest in Advertising: A Content Analysis of Chinese Television Commercials in 1990 and 1995." Journalism & Mass Communication Quarterly 74, no. 4 (December 1997): 773–96. http://dx.doi.org/10.1177/107769909707400408.

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Based on Richard Pollay's concept that advertising is a “distorted mirror,” the author analyzed the content of 483 Chinese television commercials in 1990 and 1995. Results show that “modernity,” “technology,” and “youth” predominate in Chinese advertising in the 1990s, and the dominance of “quality” in 1990 was superseded by “tradition” in 1995. Symbolic values from both Eastern and Western cultures occurred more frequently in 1995. This change implies that contemporary Chinese advertising is not only a “distorted mirror” but a “melting pot” of cultural values. Results also indicate that the new advertising law taking effect on 1 February 1995 did not reduce Western values depicted in Chinese commercials.

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Dontsov, A. I., and A. V. Drozdov. "The visual impact of online advertising on youth subculture." National Psychological Journal 10, no. 2 (2013): 25–31. http://dx.doi.org/10.11621/npj.2013.0203.

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Olson, Christine, Kylie Lanthorn, Gamze Onut, Laras Sekarasih, and Erica Scharrer. "Producing PSAs on consumer culture: youth reception of advertising." Critical Studies in Media Communication 36, no. 1 (October 11, 2018): 58–74. http://dx.doi.org/10.1080/15295036.2018.1526390.

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Journal articles on the topic 'Advertising and youth'

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