Relevant bibliographies by topics / Advertising and youth

Academic literature on the topic 'Advertising and youth'

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Published: 4 June 2021
Last updated: 29 July 2024

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Journal articles on the topic "Advertising and youth"

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Moreno, Megan A. "Advertising and Youth." JAMA Pediatrics 172, no. 5 (May 1, 2018): 504. http://dx.doi.org/10.1001/jamapediatrics.2018.0075.

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Saffer, Henry. "Alcohol advertising and youth." Journal of Studies on Alcohol, Supplement, s14 (March 2002): 173–81. http://dx.doi.org/10.15288/jsas.2002.s14.173.

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Martin, Susan E., Leslie B. Snyder, Mark Hamilton, Fran Fleming-Milici, Michael D. Slater, Alan Stacy, Meng-Jinn Chen, and Joel W. Grube. "Alcohol Advertising and Youth." Alcoholism: Clinical and Experimental Research 26, no. 6 (June 2002): 900–906. http://dx.doi.org/10.1111/j.1530-0277.2002.tb02620.x.

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Handayani, Sri, Enny Rachmani, Kriswiharsi Kun Saptorini, Yusthin Merianti Manglapy, Nurjanah, Abdillah Ahsan, and Dian Kusuma. "Is Youth Smoking Related to the Density and Proximity of Outdoor Tobacco Advertising Near Schools? Evidence from Indonesia." International Journal of Environmental Research and Public Health 18, no. 5 (March 4, 2021): 2556. http://dx.doi.org/10.3390/ijerph18052556.

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Background: Smoking was among the top contributors to deaths and disability as the prevalence among male adults remains high, and that among male youth increases in Indonesia. While local studies have shown high visibility of outdoor tobacco advertising around schools, the country still has no outdoor tobacco advertising ban. Objective: To examine the association between youth smoking behavior and measures of outdoor tobacco advertising density and proximity in Indonesia. Methods: We combined two primary data sources, including outdoor tobacco advertising and smoking behavior among male youth in Semarang city. We randomly selected and interviewed 400 male students at 20 high schools in the city. In addition, we interviewed 492 male adults who lived near the schools for comparison. Results: We found significant associations between smoking use among youth (but not among adults) and measures of outdoor tobacco advertising density and proximity in Semarang city. Youth at schools with medium and high density of outdoor tobacco advertising were up to 2.16 times more likely to smoke, compared to those with low density. Similarly, youth at senior high schools with proximity to outdoor tobacco advertising were 2.8 times more likely to smoke. Also, young people at poorer-neighborhood schools with a higher density of and proximity to outdoor tobacco advertising were up to 5.16 times more likely to smoke. Conclusions: There were significant associations between smoking use among male youth (but not among male adults) and measures of outdoor tobacco advertising density and proximity in Indonesia. This highlights the need to introduce an outdoor tobacco advertising ban effectively, at least near schools.
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Worden, John K. "Antismoking Advertising Campaigns for Youth." JAMA 280, no. 4 (July 22, 1998): 323. http://dx.doi.org/10.1001/jama.280.4.323.

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Duan, Zongshuan, Yu Wang, Sherry L. Emery, Frank J. Chaloupka, Yoonsang Kim, and Jidong Huang. "Exposure to e-cigarette TV advertisements among U.S. youth and adults, 2013–2019." PLOS ONE 16, no. 5 (May 7, 2021): e0251203. http://dx.doi.org/10.1371/journal.pone.0251203.

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Introduction E-cigarette advertising has been shown to increase e-cigarette awareness and use. Although e-cigarette marketing in the early 2010s has been well-documented, little is known about how it has changed in recent years in response to the regulatory scrutiny from the FDA and the Congress to combat youth vaping epidemic. This study aims to examine the exposure to e-cigarette TV advertising among youth and adults in the U.S. from 2013 to 2019, overall and by media market and brand. Methods Quarterly data on e-cigarette TV advertising exposure, measured by target rating points (TRPs), and expenditures from 2013 to 2019 were compiled from the StradegyTM of Kantar Media. Trends of quarterly e-cigarette advertising TRPs were reported by age group, market, and brand. Results Over the study period, overall exposure to e-cigarette TV advertising was higher among adults than among youth. E-cigarette advertising TRPs and expenditures were relatively stable, despite intermittent fluctuations, between 2013 Q1 and 2017 Q1 except for a one-time dip in 2015 Q3, followed by a sharp decline in 2017 Q2 and stayed low till the end of 2018. A resurgence of e-cigarette advertising TRPs occurred in 2019 Q1, led by the advertising from JUUL, Blu, and Vuse, which peaked in the third quarter of 2019, with quarterly TRPs reaching 316.8 for youth and 1,701.9 for adults, and quarterly advertising expenditure totaling $31 million. Conclusions Significant variations, both over time and across media markets and brands, were observed for e-cigarette televised advertising between 2013 and 2019. Following a lull in TV advertising in 2017/18, major e-cigarette companies have substantially increased advertising of their products on American television since early 2019, resulting in a surge in exposure to e-cigarette advertising among both youth and adults. Our findings highlighted the importance of continued monitoring of e-cigarette advertising in the U.S.
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Vlasenkova, E., and M. Gagarina. "Attitudes to Social and Political Advertising Among Russian Youth." Review of Business and Economics Studies 7, no. 4 (February 10, 2020): 39–44. http://dx.doi.org/10.26794/2308-944x-2019-7-4-39-44.

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The article presents the results of an empirical study of the characteristics of the evaluation of social and political advertising by young men and women. In total 96 respondents aged 18 to 22 years (M = 18.7; SD = 0.92) took part in research. The semantic differential was used as a research method; respondents were asked to evaluate two photographs depicting social and political advertising on public transport. By comparing the average estimates of social and political advertising, it was found that political advertising as a whole is evaluated more negatively than social advertising. Young men evaluate social advertising more positively than young women. There were no significant differences in the assessment of political advertising between the two genders.
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Hamilton, W. L., D. M. Turner-Bowker, C. C. Celebucki, and G. N. Connolly. "Cigarette advertising in magazines: the tobacco industry response to the Master Settlement Agreement and to public pressure." Tobacco Control 11, suppl 2 (June 2002): ii54—ii58. http://dx.doi.org/10.1136/tc.11.suppl_2.ii54.

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Objective:The Master Settlement Agreement (MSA) of November 1998 prohibited participating tobacco companies from directly or indirectly targeting youth in marketing. Widely publicised information in May 2000 showed increased cigarette advertising in magazines with substantial youth readership and companies were pressed to change their practices. The responses of the tobacco industry to the MSA and to the public pressure are examined.Design:Expenditures on cigarette advertisements in national magazines in the USA are compared for three periods: January to November 1998, December 1998 to June 2000, and July 2000 to November 2001. Magazines in which at least 15% of readers are youth under age 18 are focused upon. Regression models test for the significance of period differences after controlling for seasonal and long term patterns.Data sources:Commercially maintained data on advertising in US magazines and on magazine readership by age.Key measures:Monthly cigarette ad expenditures in magazines with 15%+ youth readership, and monthly proportion of ad expenditures in 15%+ youth magazines.Results:Cigarette advertising expenditures in magazines with 15%+ youth readership increased dramatically after MSA implementation and fell dramatically after public pressure. The percentage allocation of expenditures to 15%+ magazines fell significantly in both periods. Results differ somewhat by company.Conclusions:The tobacco industry response to the MSA was at best modest, reducing proportional allocations of advertising to youth magazines but increasing the absolute amount of such advertising. The value of public pressure was seen in substantial reductions in both absolute and proportional spending on youth magazines, although not by all companies.
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Sosniuk, O. P., and І. Yu Vlasiuk. "PSYCHOSEMANTIC FEATURES OF PERCEPTION OF ANIMATED ADVERTISEMENT OF YOUTH TARGET AUDIENCE." Ukrainian Psychological Journal, no. 1 (13) (2020): 188–208. http://dx.doi.org/10.17721/upj.2020.1(13).12.

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The article is devoted to the analysis of the results of empirical research of psychosemantic features of perception of animation advertising by the representatives of the youth target audience. Differences in the perception of animation advertising between representatives of three age groups within the youth target audience were established. The authors identified four factors (“Confidence”, “Attractiveness”, “Trust”, “Consumer Activity”), which are manifested in the perception of animation advertising by young teens (12-15 y.o.). At the same time, for аdolescence teens (16-19 y.o.) and youth (20-24 y.o.) there are three factors (“Confidence”, “Attractiveness”, “Consumer activity”), which determine their attitude to animation advertising. The peculiarities of young people's attitude to animation advertising with different types of graphics (2-D, 3-D, combined) and consumer motivation of this target audience are revealed. It has been identified that commercials based on the use of 3-D graphics are evaluated by representatives of the youth audience (of all age groups) most positively and often make them want to buy the products of the advertised brand. Commercials based on the use of 2-D graphics technology attract the most attention of younger teens (12-15 y.o.) and create the appropriate consumer motivation. The commercials created on the basis of the combined graphics are the least interesting to the representatives of the youth target audience. However, the ideas underlying such advertising are the most understandable for youth, and the advertising itself is perceived as relevant and evokes a sense of trust in the product and brand. The connection between the level of emotional intelligence and creativity with the peculiarities of the perception of animation advertising is revealed. Subjects with higher level of emotional intelligence rate animation graphics in advertising more positively than people with low levels of emotional intelligence. Representatives of the youth target audience (all age groups) with high levels of emotional intelligence are most sensitive to animation advertising using 3-D graphics. A similar trend is observed in subjects with a high level of creativity, rate commercials using 3-D graphics higher and perceive it more positively (compared with subjects with lower level of creativity). It is established that young teenagers (12-15 y.o.) with a high level of creativity also positively perceive animation advertising using 2-D graphics technology. Prospects for further research include a more detailed study of the perception of animation advertising with different types of graphics by different age groups, determining the relationship between the perception of animation advertising and the value-semantic sphere of the personality of consumers.
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Aiken, Alexandra, Tina Lam, William Gilmore, Lucy Burns, Tanya Chikritzhs, Simon Lenton, Belinda Lloyd, Dan Lubman, Rowan Ogeil, and Steve Allsop. "Youth perceptions of alcohol advertising: are current advertising regulations working?" Australian and New Zealand Journal of Public Health 42, no. 3 (April 26, 2018): 234–39. http://dx.doi.org/10.1111/1753-6405.12792.

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Dissertations / Theses on the topic "Advertising and youth"

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MATTA, JOAO RICARDO NOBRE. "ADVERTISING CONSUMPTION: YOUTH RELATIONSHIPS WITH THE CONTEMPORARY MEDIA WORLD." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2013. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=22204@1.

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PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO
Este trabalho tem por objetivo explorar a forma pela qual o jovem brasileiro se relaciona e é impactado pela propaganda, levando-se em conta o cenário contemporâneo de abundância e cruzamento de meios e proliferação de informações. Pretendeu-se investigar a percepção desse segmento no que se refere aos diversos tipos de propaganda e suas estratégias, como por exemplo, as ações de merchandising, transmedia storytelling, propaganda multimeios, entre outros. A abordagemutilizada foi a pesquisa exploratória qualitativa com um grupo de 15 jovens universitários, os quais foram entrevistados a respeito do tema proposto. Os resultados indicaram a necessidade que os sujeitos da pesquisa têm de externar um discurso pretensamente crítico, demonstrando um representativo grau de incômodo com o fato de poderem ser, de alguma forma, manipulados por ações publicitárias de qualquer ordem. Nesse sentido, percebeu-se que, mesmo em situações onde esse jovem concorda com a influência da propaganda, com o poder da TV ou com a força do consumo influenciando suas vidas, prefere externar algum distanciamento dessa realidade, colocando-se, em certa maneira, como imune a esses processos. Os resultados do trabalho circundam também aspectos relevantes de temas como as histórias inseridas nas propagandas, a mídia como objeto de consumo, a propaganda no mundo digital e a evolução e onipresença da mídia.
This paper aims to explore the manner in which young Brazilians relate to and are impacted by advertising, taking into account the contemporary scenario of media abundance and interconnection and the proliferation of information. Its intention was to investigate this segment s perception regarding the different kinds of advertising and strategies, for example, merchandising actions, transmedia storytelling and multi-media advertising, among others. The approach used was an exploratory qualitative study, interviewing a group of 15 young college students on the proposed theme. The results indicated the need subjects in the study have to express an allegedly critical discourse, demonstrating a representative degree of discomfort with the fact of being able to be, in a way, manipulated by all kinds of advertising actions. In this sense, it was perceived that even in situations in which the youths agreed with the influence of the advertising, the power of TV or the strength of consumption influencing their lives, they prefer to express a certain level of distance from this reality, in some ways placing themselves as being immune to these processes. The results of this paper also encompass relevant aspects of themes like the stories inserted in advertising, media as an object of consumption, advertising in the digital world and the evolution and omnipresence of media.
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Ramnarain, Manishka, and Kirsten Kamphuis. "Consumer attitudes toward mobile advertising : A study of the Dutch youth." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18349.

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Purpose: To study the Dutch youth’s perceptions on and attitudes toward mobile advertising. Background: Consumers are living within a media saturated environment, which limits the effectiveness of advertising. This has led to advertising clutter, most prevalent in traditional mass media. The advertising clutter has resulted in marketers moving their advertising focus toward less cluttered mediums, such as mobile advertising. Mobile advertising allows companies to specifically target the right consumers by looking at age, gender and geographic regions etc. Being able to advertise to such a specified target group is an advantage for companies, however the question remaining is how consumers perceive this form of specific targeting advertising. Method: In this research the deductive approach has been implemented in order to answer the research questions. Both qualitative and quantitative data has been collected through a questionnaire and focus group. The statements used in the questionnaire are based on previous studies and theories. The data retrieved through the questionnaire has been analysed using SPSS. Conclusion: The results of this study showed the Dutch youth mainly sees the originality, interactivity and entertainment levels of mobile advertising as positive in comparison to traditional forms of advertising. Furthermore, message content was shown to be an important factor in order for the consumer to perceive the advertising as positive. The main aggravating attributes that come with mobile advertising are the perceived risks, like receiving too many advertising messages. Furthermore it was found that the more positive the attitude toward advertising in general is, and the more the consumer likes searching for product information, the more positive the attitude toward mobile advertising will be. The main purpose of this research was to find out what the attitudes of the Dutch youth are toward mobile advertising. The statistical results showed a negative attitude toward mobile advertising. However, the qualitative results showed that when mobile advertising is used in a proper way, consumers’ attitudes can be positive.
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Lee, Alvin Yiam Chuah. "Re-testing the link between youth receptivity to tobacco promotion and their susceptibility to smoke." UWA Business School, 2008. http://theses.library.uwa.edu.au/adt-WU2008.0233.

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The Index of Receptivity to Tobacco Industry Promotion (IRTIP) is a model that is used by hundreds of articles. The causal claim based on findings from this model is even more pervasive, and has resulted in much of the modern post 1998 tobacco legislation that is still enforced. This thesis tested the link between adolescent receptivity to tobacco industry promotion and susceptibility to smoking. Pierce et al. (1998) reported that they had found a positive and causal association between receptivity and susceptibility by using IRTIP. They claimed that receptivity to tobacco industry promotion was the only significant causal factor affecting adolescent susceptibility to smoking. Exposure to peer and parental smoking was not found to be a significant effect. A review of the literature found that many sections of IRTIP differ from accepted marketing theory on how cigarette advertising and promotions affect adolescent adoption of cigarette smoking. The proxy measures used in IRTIP were shown to diverge from those previously used for measuring the constructs of Attention, Intention, Desire and Action (AIDA) in marketing communications. IRTIP also differs from previous theory by including measures that attempt to quantify the effect of tobacco premiums into a model that was designed to measure the effects of advertising.
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Sportun, Jaime. "Advertising as a pedagogy? using literacy and critical pedagogy to empower youth." Thesis, McGill University, 2011. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=104836.

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Partially grounded in the work of George Gerbner, and also in other media theorists including John Berger, Roland Barthes and Michael Hoechsmann, this thesis aims to explore the concept of media as public pedagogy. Based on these theories, an in-depth analysis of the advertisements produced by cellular goods and service providers and their effect on the youth generation with respect to the relatively new phenomenon of cyber-bullying will be examined. Then, through the works and writings of critical pedagogues including Paulo Freire, Henry Giroux, Shirley Steinberg, Joe Kincheloe and Donaldo Macedo, a media literacy approach to education will be introduced which aims to empower youth by enabling them to critically examine the media designed for their consumption.
Principalement fondée par le travail de George Gerber, mais aussi présente dans celui de d'autres théoriciens médiatiques incluant John Berger, Roland Barthes et Michael Hoechsmann, cette thèse a pour but d'explorer le concept des médias comme pédagogie publique. Fondé sur ces théories, une analyse approfondie des publicités produites par les fournisseurs de produits en téléphonie mobiles et leurs effets sur la jeune génération dans le cadre du nouveau phénomène de cyber intimidation sera examinée.Ensuite, par l'entremise de travaux et d'écrits de pédagogues critiques tels que Paulo Freire, Henry Giroux, Shirley Steinberg, Joe Kincheloe et Donaldo Macedo, une approche d'éducation médiatique sera présentée, ce qui a pour but de donner plus de pouvoir aux jeunes en leur permettant d'examiner d'une façon critique les médias conçus de leur consommation.
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Windley, Jennifer Olivia. "Young blood persuading young people to give blood by applying concepts of self-perception and social norms theories to recruitment ads /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2006. http://hdl.handle.net/10355/4531.

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Thesis (M.A.) University of Missouri-Columbia, 2006.
The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file viewed on (June 26, 2007) Includes bibliographical references.
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MOCARZEL, MARCELO SIQUEIRA MAIA V. "THE EDUCATION AS CONSUMPTION GOOD: ADVERTISING DISCOURSES ABOUT UNIVERSITY AND YOUTH IN BRAZIL." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2017. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=32373@1.

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PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO
COORDENAÇÃO DE APERFEIÇOAMENTO DO PESSOAL DE ENSINO SUPERIOR
PROGRAMA DE SUPORTE À PÓS-GRADUAÇÃO DE INSTS. DE ENSINO
Nesta tese, partimos de uma suspeita inicial: a Educação Superior privada brasileira passou por importantes transformações, adentrando, a partir dos anos 1990, na lógica da mercantilização, convertendo-se em objeto de consumo. Para tanto, fez uso das representações da juventude enquanto categoria social. A partir de meados dos anos 2000, a lógica de consumo se intensifica e a Educação Superior privada passa por um processo de financeirização, que estamos vivendo na atualidade. A partir da publicidade de instituições de Educação Superior, fazendo uso da Análise de Discurso como método de pesquisa, buscamos comprovar esta hipótese, analisada sob um viés semiótico. Assim, escolhemos a juventude dentre diversos outros objetos possíveis como categoria analítica, uma vez que se trata da faixa etária prioritariamente idealizada como público-alvo pela Educação Superior, seja ele público ou privado. Essa mesma juventude serviu como elemento de distinção para a publicidade. Existe uma publicidade anterior a essa estética hegemônica da juventude e uma publicidade que é consequência desse domínio, que começou na segunda metade do século XX e se estende até os dias de hoje. Acreditamos que foi a publicidade, acompanhando transformações mercadológicas, que começou a estimular a competição entre as instituições, a estabelecer padrões de consumo da educação muito próximos aos padrões de consumo de bens e serviços. Como conclusões, identificamos que quanto maior o processo de financeirização, menos a juventude aparece como personagem das peças. Esse desaparecimento da juventude marca uma passagem simbólica entre dois tipos de Ensino Superior.
We started this thesis from an initial suspicion: Brazilian Private Higher Education has undergone important transformations, entering into the logic of commodification and becoming an object of consumption during the 1990s. In order to do so, it made use of representations of youth as a social category. From the mid-2000s, the logic of consumption intensifies and Private Higher Education goes through a process of financialization, which we are experiencing until today. We seek to prove this hypothesis through the examination of Higher Education institutions advertisements from a semiotic approach, using Discourse Analysis as a research method. Thus, among several possible objects, we have chosen youth as our analytical category, since it is the age group primarily idealized by Higher Education, whether public or private, as its target audience. This very same youth served as an element of distinction for advertising. There is a publicity prior to this hegemonic aesthetic of youth and a publicity that is the consequence of this domination, which began in the second half of the twentieth century and extends to the present day. We believe that it was advertising, following market transformations, that began to stimulate competition among institutions to establish education consumption patterns very similar to the patterns of consumption of goods and services. We have drawn conclusions that identified that the greater the process of financialization, the lesser youth appears as a character in the ads. This disappearance of youth indicates a symbolic passage through two types of Higher Education.
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Yu, Hongyan, and 俞鸿雁. "The effectiveness of anti-smoking advertising on youth smoking since 2003 : a systematic review." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2013. http://hdl.handle.net/10722/193776.

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Youth tobacco use is a major public health problem worldwide. Studies show that there is an association between exposure to anti-smoking advertising and youth smoking prevalence. Anti-smoking advertising can be used as an important tobacco control measure to prevent youth smoking. The objectives of this review mainly focus on evaluating the effectiveness of anti-smoking advertising on youth smoking, analyzing the influential factors that may affect the effectiveness. 4 main databases, PubMed, EBSCO, Scopus and Google Scholar were included for literature searching, as well as the reference lists, and 483 related articles were found initially. After restricted by the inclusion and exclusion criteria, 11 articles were included for analysis ultimately. According to this review, the influential factors included the exposure rate, sponsor, promotion approaches and the theme of anti-smoking advertising. Those factors have significant effects on youth’s smoking behavior and smoking prevalence. Non-tobacco industry sponsored, high exposure rate, the theme of negative life circumstance and using humor as a vehicle to deliver anti-smoking messages can be effective in reducing the smoking rate among youth. However, the methods used in the included articles were uneven, and the mechanism of the anti-smoking advertising on youth smoking is still unclear, further research should be conducted. The results of this review can still have some instructions to policy-makers on formulating tobacco control measures in the future, especially the anti-smoking program.
published_or_final_version
Public Health
Master
Master of Public Health
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Biroschak, Bart A. "Mobilization and Youth Political Engagement: An analysis of mobilization efforts utilizing political ads aimed at youth during the 2000 and 2004 fall presidential election campaigns." University of Cincinnati / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1275654992.

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Scharoun, Lisa. "Western Fashion Advertising in Mainland Urban China and its Effects on the Self Image of Youth." Thesis, Griffith University, 2009. http://hdl.handle.net/10072/365613.

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As one stands on Nanjing Lu, one of Shanghai’s main shopping streets, one gets the feeling that they could be in the heart of any major cosmopolitan western city. Tiffany rings, Jean Paul Gaultier Jeans, Gucci shoes, and Louis Vuitton handbags are advertised on huge glossy advertisements featuring waif-like Caucasian girls. One cannot help but observe that the oversized images of western models, prominently decorating the facades of modern shopping malls lining Nanjing Lu, are in sharp contrast to the crowds of Chinese pedestrians moving amongst them. The presence of luxury fashion advertising is becoming ever more apparent in the rapidly expanding Chinese market. It seems a far cry from the China of less than twenty years ago when any form of ostentation was frowned upon (Yu, 2002). As these images weave their way into the fabric of Chinese society, one has to wonder how western visual communication strategies will affect traditional Chinese values and sense of self. When western advertising is introduced into cultures with different historical and ideological backgrounds, some discrepancy in the reading of the images is likely to occur (Wang, 2000). Culture has one of the most significant impacts on how an image is read and interpreted. Through the advancement and speed of digital media, there is a continuous displacement of images throughout the global economy. As the world becomes more of global village the dissemination of visual messages is happening so rapidly that many individuals haven’t the leisure to interpret or construct signs and symbols that fit within their established aesthetic culture. As Mizeroff (2004, p.13) explains: “the crisis of the visual subject has been brought into sharp relief under the symbiotic influences of globalization and digital culture.” China is a nation with a vast history and relatively recent revolutionary past. Most significantly, Mainland China was totally cut off from western media and intervention from the late 1940s until the late 1970s (Hsu, 1995). Western style media, re-introduced into Mainland China with the economic reform of 1979, has fully penetrated the country in a relatively short period of time (Ibid). Youth in the age bracket of 18-35 are the most susceptible to these messages as they are the first generation to have grown up absorbing advertising messages promoting western concepts and ideologies (Li, 1998). Fashion advertising in particular is one of the most influential types of advertising on image construction (Finkelstein, 2000). Studies in the field of visual culture inform us that today’s global visual culture is strongly influenced by western image construction. This influx of western images has led to a disorientation of culture and identity in many burgeoning consumer societies. Recent studies by Joanne Finkelstein (2000, p.229) relate that, “fashion functions to detach the consumer from local identifications and induces a sense of anomie which further enhances the attraction of conspicuous consumption.” Statistics from the China Psychology Association show that some 30 million of China’s youths are not in a sound state of psychological health which may reflect a growing instability in image and identity related to the pressures of a consumer society (China Daily, 14 March 2004). Therefore, a study of western fashion advertising and self-image construction is essential to understanding contemporary youth culture in Mainland urban China. This thesis addresses the idea of western fashion advertising and its implied effects on identity and values of young people in contemporary Mainland urban China. Through an in-depth analysis of current fashion magazines and outdoor advertising, a survey of Chinese urban youth and personal interview of this group, this thesis relays the large scope and reach of western advertising in urban China as well as perceptions and responses to this form of advertising. Survey and interview of contemporary Chinese youth give the picture that western fashion advertising has saturated this community and communicates the concepts of advertising as a site for cultural change. This thesis addresses self-image concerns and suggests ways of creating more culture-specific advertising and marketing campaigns that meld with Chinese cultural values.
Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Queensland College of Art
Arts, Education and Law
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Carmichael, Pamela L. "Persuasion by association : a content analysis of cigarette advertisements aimed at the youth market /." Online version of thesis, 2004. http://hdl.handle.net/1850/11800.

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Books on the topic "Advertising and youth"

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Stannard, Adrian. Youth, music and television advertising. London: LCP, 2000.

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Lisowska-Magdziarz, Małgorzata. Bunt na sprzedaż: Przemysł muzyczny, reklama, semiotyka. Kraków: Wydawnictwo Uniwersytetu Jagiellońskiego, 2000.

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Saffer, Henry. Alcohol advertising and alcohol consumption by adolescents. Cambridge, MA: National Bureau of Economic Research, 2003.

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Saffer, Henry. The effect of nicotine replacement therapy advertising on youth smoking. Cambridge, MA: National Bureau of Economic Research, 2007.

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O'Reilly, Aoife. Style structure and contents and its influence on youth advertising. Dublin: National College of Art and Design, 1998.

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Carrillo, Sonia Luz. Juegos de verdad y mentira: Publicidad y adolescentes en la TV limeña. Lima: San Marcos, 2000.

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I, Ingrid Zacipa. Juventud, la subjetividad de la marca. Bogotá: Fundación Universidad Central, Facultad de Publicidad, 2002.

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National Research Council (U.S.). Committee on the Youth Population and Military Recruitment. Evaluating military advertising and recruiting: Theory and methodology. Edited by Sackett Paul R and Mavor Anne S. Washington, D.C: National Academies Press, 2004.

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Baker, Sarah. Illegal advertising media: The way to reach a media-savvy youth market?. London: LCP, 2001.

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D'Avernas, Josie. Effects of plain cigarette packaging among youth. Toronto, Ont: Centre for Health Promotion, 1994.

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Book chapters on the topic "Advertising and youth"

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Ojeda, Miguel Ángel Nicolás. "The Image of Youth in Mobile Phone Advertising." In Images in Mobile Communication, 189–208. Wiesbaden: VS Verlag für Sozialwissenschaften, 2012. http://dx.doi.org/10.1007/978-3-531-93190-6_10.

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Hurst-Harosh, Ellen, and Fridah Kanana Erastus. "An Overview of African Youth Language Practices and Their Use in Social Media, Advertising and Creative Arts." In African Youth Languages, 1–12. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-64562-9_1.

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Wyatt, Justin. "The Advertising Aesthetic and Youth Culture of The Virgin Suicides." In The Virgin Suicides, 66–84. London ; New York : Routledge, 2018. | Series: Cinema and youth cultures ; 7: Routledge, 2018. http://dx.doi.org/10.4324/9781315171395-6.

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Afanasyeva, Tatiana, Elena Torgunakova, and Evgeniy Torgunakov. "Reflection of the Youth Social Problems in Russian Social Advertising." In Finance, Economics, and Industry for Sustainable Development, 115–22. Cham: Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-56380-5_10.

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Jeong, Sieun, Hae-Kyung Chung, and Cheong-Ghil Kim. "Advertising in the Webtoon of Cosmetics Brand-Focusing on ‘tn’ Youth Cosmetics Brands." In Computational Science/Intelligence and Applied Informatics, 137–49. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-63618-4_11.

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Andiani, Puspita, and Totok Suhardijanto. "Discourse on Adlibs Radio Advertisements: Structure and Cooperative Principles." In Language Practices Among Children and Youth in Indonesia, 93–105. Singapore: Springer Nature Singapore, 2023. http://dx.doi.org/10.1007/978-981-99-4775-1_6.

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AbstractThis chapter aims at explaining structures and violations of the cooperative principle in adlibs to understand its function in a radio advertisement. This adlib is a new method in radio advertisement in which radio broadcasters read and perform the advertising. Data are collected from the morning program of Gen FM radio. This research applies qualitative method in order to provide descriptive data in the form of written and oral words from observed or targeted individuals. There are two key findings in this study. First, the most often of adlibs structures is an advertisement structure without opening or greeting. It means that the radio broadcasters started adlibs without prior notification. Second, the most violated principle is Grice's maxim of relevance. The radio broadcasters deliberately contravene the maxim of relevance that radio listeners do not think they are listening to an advertisement. Therefore, a radio broadcaster must have skill to deliver adlibs as natural as possible. This research shows the current conditions of radio advertisement from the perspective of linguistics. The success of adlibs radio advertisements relies heavily on the ability in manipulation discursive and pragmatic aspects of language and communication.
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Kazim, Syed, Ajai Abraham Thomas, M. H. Sharieff, Kotigari Reddi Swaroop, and Ravi Shankar Bhakat. "Hedonistic Personality Factors in Cosmetics Advertising: An Empirical Research Study on Youth in Bengaluru City." In Research on Islamic Business Concepts, 301–13. Singapore: Springer Nature Singapore, 2023. http://dx.doi.org/10.1007/978-981-99-5118-5_18.

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"Advertising, Consumer Behavior, and Youth." In Media and Youth, 81–102. Oxford, UK: Wiley-Blackwell, 2010. http://dx.doi.org/10.1002/9781444317435.ch5.

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Valkenburg, Patti M., and Jessica Taylor Piotrowski. "Advertising and Commercialism." In Plugged In. Yale University Press, 2017. http://dx.doi.org/10.12987/yale/9780300218879.003.0009.

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This chapter discusses why youth are commercially interesting and why marketing seems to be targeting children at ever-younger ages. In particular, it shows how children represent three markets—a primary market, a market of influencers, and a future market—and discusses the implications of being a threefold market for children's socialization as consumers. How do brand awareness and brand loyalty develop in early childhood? How does children's development influence their consumer behavior? Following this, the chapter evaluates whether advertising is effective among these young consumers. To what extent does the commercial environment that surrounds youth influence them? It contextualizes these questions by highlighting what the youth market looks like today, noting sophisticated digital developments and discussing efforts to counter the potential negative consequences of advertising.
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Jelassi, Tawfik, and Albrecht Enders. "Mobile Advertising." In Mobile Computing, 1653–64. IGI Global, 2009. http://dx.doi.org/10.4018/978-1-60566-054-7.ch132.

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This chapter is based on research conducted in cooperation with 12Snap, the leading European mobile marketing company, which has implemented large-scale mobile advertising campaigns with companies such as McDonald’s, Nestlé, Microsoft, Coca-Cola, Adidas, and Sony. To set the overall stage, we first discuss the advantages and disadvantages of the mobile phone in comparison to other marketing media. Then we propose a framework of different types of advertising campaigns that can be supported through the usage of mobile devices. These campaign types include (1) mobile push campaigns, (2) mobile pull campaigns, and (3) mobile dialogue campaigns. Building on this framework, we analyze different campaigns that 12Snap implemented for different consumer goods and media companies. Drawing from these experiences we then discuss a number of key management issues that need to be considered when implementing mobile marketing campaigns. They include the following themes: (1) the choice of campaign type, (2) the design of a campaign, (3) the targeting of the youth market, and (4) the combination of different media types to create integrated campaigns.
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Conference papers on the topic "Advertising and youth"

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Weerasiri, R. A. S. "Impact of Television Advertisements on Youth Buying Behavior: With Special Reference to Fruit Drink Market in Sri Lanka." In International Conference on Branding & Advertising. TIIKM, 2016. http://dx.doi.org/10.17501/icba2015-1105.

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Salynova, O. V., and A. S. Sangadzhieva. "Advertising as a means of exposure in youth magazines." In Научный диалог: Молодой ученый. ЦНК МОАН, 2018. http://dx.doi.org/10.18411/spc-22-12-2018-22.

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García Calderón, Carola. "The Consumption Of Junk Food And Advertising In Mexican Youth." In EDUHEM 2018 - VIII International conference on intercultural education and International conference on transcultural health: The Value Of Education And Health For A Global,Transcultural World. Cognitive-Crcs, 2019. http://dx.doi.org/10.15405/epsbs.2019.04.02.44.

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Шарохина, Светлана. "SOCIAL ADVERTISING AS A TOOL FOR FORMING PUBLIC OPINION." In Сборник избранных статей по материалам научных конференций ГНИИ «Нацразвитие» (Санкт-Петербург, Март 2021). Crossref, 2021. http://dx.doi.org/10.37539/mar314.2021.39.36.002.

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В статье названы особенности социальной рекламы, дан краткий обзор ее развития в России. Приведены результаты изучения субъективного отношения молодёжи Самарской области к социальной рекламе. С делан вывод о том, что, по мнению молодёжи, при разработке социальной рекламы нужно соблюдать чередование позитивной и негативной информации, в сюжете социальной рекламы должна быть заключена судьба человека. The article describes the features of social advertising, gives a brief overview of its development in Russia. The results of studying the subjective attitude of the youth of the Samara region to social advertising are presented. It was concluded that, in the opinion of young people, when developing social advertising, it is necessary to observe the alternation of positive and negative information, the fate of a person should be concluded in the plot of social advertising.
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Rylov, D. A. "Social advertising as a tool of state influence on value youth orientation." In ТЕНДЕНЦИИ РАЗВИТИЯ НАУКИ И ОБРАЗОВАНИЯ. НИЦ «Л-Журнал», 2018. http://dx.doi.org/10.18411/lj-11-2018-97.

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Yablokova, Alina Maksimovna, and Tatiana Vasilievna Korotaeva. "FEATURES OF SOCIAL ADVERTISING AND ITS IMPACT ON THE VALUE ORIENTATIONS OF MODERN YOUTH." In Российская наука: актуальные исследования и разработки. Самара: Самарский государственный экономический университет, 2021. http://dx.doi.org/10.46554/russian.science-2021.02-1-195/198.

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Lobodenko, Lidiya, Anna Cheredniakova, Liudmila Shesterkina, and Olga Kharitonova. "Eye-Tracking Technologies in the Analysis of Environmental Advertising and Journalistic Texts Perception by Youth." In 2023 Communication Strategies in Digital Society Seminar (ComSDS). IEEE, 2023. http://dx.doi.org/10.1109/comsds58064.2023.10130433.

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Önder, Begüm Aylin. "Using the Concept of “Social Distancing” in Advertising Designs: A Comparative Analysis." In COMMUNICATION AND TECHNOLOGY CONGRESS. ISTANBUL AYDIN UNIVERSITY, 2021. http://dx.doi.org/10.17932/ctcspc.21/ctc21.009.

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Corporate social responsibility is one of the activities that goes beyond philanthropy, based on volunteerism in line with the responsibilities of enterprises towards society. This concept, which offers businesses the opportunity to look after and develop their brand image in the eyes of society, has become a necessity, not a choice, especially in today's world. In order to meet social expectations, the effectiveness of static and dynamic advertising messages implemented in all social benefit-based studies for human development such as environment, health and education is very important in terms of ensuring audience communication. In the second half of 2019, people were confined to homes and life came to a standstill all over the world in order to reduce and prevent the impact of the pandemic within the scope of the “New Type Corona Virus” (COVID-19) measures, which are from the sars-cov-2 coronavirus family, which is spreading rapidly globally starting from Wohan, Hubei Province, China. As a basic protection module for humanity against corona virus, it has incorporated the concept of social distancing into their lives in order to reduce the contact of staying at home and increasing hygiene, except in mandatory situations. During this extraordinary period, many brands on a global scale have included the concept of “social distance” in their advertising messages with the awareness of corporate social responsibility and have started to inform and educate the community about this issue by emphasizing the importance of the process. Within the scope of this research, advertising designs prepared by brands acting with corporate social responsibility awareness through the concept of social distancing during the Pandemic period were discussed and how the meaning structures behind the messages were created and transmitted. The research is limited to 3 (three) advertising designs determined by the 'judicial sampling' method (selective method). In the sample of the study, advertising narratives of brands in different sectors were explained in general framework and similar and different aspects of messages were uncovered by performing comparative analysis between messages in line with the findings obtained from the narratives. In this context, it was determined that the contrasts of “pessimism and optimism, hope and despair, happiness and unhappiness, death and life, strong and powerless, youth and old age, unity/togetherness and separation, struggle and defeat, nature and culture” were constructed as the main discourse.
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Vorkule, Marija. "Impact of the Type of a Post on the Engagement Rate of It." In International scientific conference of the University of Latvia. University of Latvia Press, 2023. http://dx.doi.org/10.22364/ms22.15.

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Within the last six years, influencer marketing market has grown by 700%, and within the last two years sales have doubled. Absolute majority of marketing professionals consider it effective. The main target audience of marketers using influencer marketing in Europe is youth, since 90% of them are actively using social networks. A steady growth can also be observed among those who use it as a news outlet and source to find out more about products and services. At the same time, not many digital content creators are honest with their audience, openly labelling collaboration. There are still the ones hiding it. The situation with influencers mainly followed by adolescents is especially dangerous, as the level of advertising literacy is not yet sufficiently advanced, and they are more easily impressed than adults. One of the possible reasons for hiding the fact that the content is actually an advertisement, is the fact that influencers are afraid that their engagement rate will decrease, which is detrimental, since the engagement rate is one of the criteria demonstrating the success of cooperation. The purpose of this study is to analyse whether advertorial posts really cause fewer reactions than regular posts. For this purpose, Latvian influencers who had more than 1500 followers and whose followers at the time of the performance of study were mostly adolescents (11–18 years old) from Latvia were selected. During 2021, the posts on the social media platform Instagram mentioning brands and/or having the relevant labelling regarding cooperation with the brand were selected. The engagement rate for 654 posts was compared with the engagement rate for regular posts. As a result, it was found that the difference varies from 1% to 2%. Since the difference is considered insignificant, we can conclude that there is no reason to hide paid collaboration from the audience.
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Dominguez, Rodrigo, Alex Rojas, Enrique Calderón, Dany Bahamondes, Catalina Torrejon, Aylin Astudillo, and Macarena Santander. "Exploring Self-Medication Practices Among Undergraduate University Students: A Qualitative Descriptive Study." In 15th International Conference on Applied Human Factors and Ergonomics (AHFE 2024). AHFE International, 2024. http://dx.doi.org/10.54941/ahfe1004835.

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The findings of this study underscore the critical role of human factors and ergonomics in understanding and addressing the issue of self-medication among undergraduate university students. The aim of the presented qualitative descripted study was to explore the self medication and to assess practices among undergraduate university students of Viña del Mar from Chile. Method: A self-administered questionnaire consisting of 13 items was distributed to 342 participants through quota sampling, distributed in the following fields of study: Biotechnology Engineering (5), Manufacturing and Industrial Design Engineering (15), Computer Engineering (32), Industrial Maintenance Engineering (19), Industrial Safety and Environmental Engineering (10), Business Administration Technician (22), University Technician in Food (3), University Technician in Biotechnology (8), University Technician in Construction (25), University Technician in Environmental Control (5), University Technician in Electricity (25), University Technician in Electronics (17), University Technician in Renewable Energies (8), University Technician in Informatics (29), University Technician in Industrial Maintenance (24), University Technician in Automotive Mechanics (24), University Technician in Industrial Mechanics (18), University Technician in Mining and Metallurgy (29), University Technician in Engineering Projects (6), University Technician in Chemistry with a Mention in Analytical Chemistry (7), and University Technician in Telecommunications and Networks (11). The 342 participants (mean age=22 ± 2.3 years, Male: Female ratio=1.07:1), 71 were engineering and 271 were technician students. Self-medication was reported by 85.4% students. The most common reason for self-medication was lack of time to go to the doctor (49%). On the other hand, students (72%) use medications without prescription when symptoms appear, and the majority (75%) go to the doctor if the symptoms persist after self-medication. Commonly used medicines were analgesics (62.3%), antipyretics (21.1%) and antibiotics (11%). which are reflections of insufficient knowledge and wrong beliefs. Conclusion: Prevalence of self-medication is high in the Undergraduate University Students, despite majority being aware of its harmful effects. There is a need to educate the youth to ensure safe practices. Strict policies need to be implemented on the advertising and selling of medications to prevent this problem from escalating. Interventions must be put in place to educate on appropriate medicine use. National education programmes about the dangers of self medication use and restriction of antibiotics without prescriptions should be the priority including all paper components such as references, appendices, acknowledgements.
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Reports on the topic "Advertising and youth"

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Nieva, Veronica F. Youth Attitude Tracking Study 1991: Propensity and Advertising Report. Fort Belvoir, VA: Defense Technical Information Center, April 1993. http://dx.doi.org/10.21236/ada266434.

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Wilson, Michael, Veronica Nieva, Elizabeth Kolmstetter, and James Greenlees. Youth Attitude Tracking Study 1992: Propensity and Advertising Report. Fort Belvoir, VA: Defense Technical Information Center, August 1993. http://dx.doi.org/10.21236/ada274259.

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Saffer, Henry, Melanie Wakefield, and Yvonne Terry-McElrath. The Effect of Nicotine Replacement Therapy Advertising on Youth Smoking. Cambridge, MA: National Bureau of Economic Research, March 2007. http://dx.doi.org/10.3386/w12964.

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Grossman, Michael, Erdal Tekin, and Roy Wada. Fast-Food Restaurant Advertising on Television and Its Influence on Youth Body Composition. Cambridge, MA: National Bureau of Economic Research, December 2012. http://dx.doi.org/10.3386/w18640.

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Lerro, Pat, Janice H. Laurence, and Peter F. Ramsberger. Military Advertising Awareness and Effectiveness: Findings from the 1990 Youth Attitude Tracking Study. Fort Belvoir, VA: Defense Technical Information Center, December 1992. http://dx.doi.org/10.21236/ada265479.

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Lerro, Pat, Jeffrey D. Barnes, and Brian K. Waters. Military Advertising Awareness and Effectiveness: Findings from the 1991 Youth Attitude Tracking Study. Fort Belvoir, VA: Defense Technical Information Center, October 1993. http://dx.doi.org/10.21236/ada274260.

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Iatsyshyn, Anna V., Iryna H. Hubeladze, Valeriia O. Kovach, Valentyna V. Kovalenko, Volodymyr O. Artemchuk, Maryna S. Dvornyk, Oleksandr O. Popov, Andrii V. Iatsyshyn, and Arnold E. Kiv. Applying digital technologies for work management of young scientists' councils. [б. в.], June 2021. http://dx.doi.org/10.31812/123456789/4434.

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The publication explores the features of the digital technologies’ usage to organize the work of the Young Scientists’ Councils and describes the best practices. The digital transformation of society and the quarantine restrictions caused by the COVID-19 pandemic have forced the use of various digital technologies for scientific communication, the organization of work for youth associations, and the training of students and Ph.D. students. An important role in increasing the prestige of scientific activity and encouraging talented young people to participate in scientific projects belongs to the Young Scientists’ Councils, which are created at scientific institutions and higher education institutions. It is determined that the peculiarities of the work of Young Scientists’ Councils are in providing conditions for further staff development of the institution in which they operate; contribution to the social, psychological and material support of young scientists and Ph.D. students; creating an environment for teamwork and collaborative partnership; development of leadership and organizational qualities; contribution to the development of digital competence. The advantages of using electronic social networks in higher education and research institutions are analyzed, namely: general popularity and free of charge; prompt exchange of messages and multimedia data; user-friendly interface; availability of event planning functions, sending invitations, setting reminders; support of synchronous and asynchronous communication between network participants; possibility of access from various devices; a powerful tool for organizing the learning process; possibility of organization and work of closed and open groups; advertising of various events, etc. Peculiarities of managing the activity of the Young Scientists’ Council with the use of digital technologies are determined. The Young Scientists’ Council is a social system, and therefore the management of this system refers to social management. The effectiveness of the digital technologies’ usage to manage the activities of the Young Scientists’ Council depends on the intensity and need for their use to implement organizational, presentation functions and to ensure constant communication. The areas to apply digital technologies for the work managing of Young Scientists’ Councils are sorted as the presentation of activity; distribution of various information for young scientists; conducting questionnaires, surveys; organization and holding of scientific mass events; managing of thematic workgroups, holding of work meetings. It is generalized and described the experience of electronic social networks usage for organizing and conducting of scientific mass events.
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