Relevant bibliographies by topics / Advertising and mothers

Academic literature on the topic 'Advertising and mothers'

Author: Grafiati
Published: 10 December 2022
Last updated: 28 January 2023

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Journal articles on the topic "Advertising and mothers"

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Klymenko, I. V., and A. I. Lokhmachova. "PSYCHOLOGICAL FEATURES OF PRESENTATION AND PERCEPTION OF MOTHERS IMAGES IN ADVERTISING." Ukrainian Psychological Journal, no. 2 (12) (2019): 60–71. http://dx.doi.org/10.17721/upj.2019.2(12).4.

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The article is devoted to the generalization of information about the image of the “ideal” or “good” mother and its implementation in advertising practice. The authors analyzed the evolution of this image in the media space from the concept of traditionalism (woman who is realized exclusively in the family and motherhood) to the concept of neo-traditionalism (mother, who has time for everything, including the professional sphere and the sphere of self-fulfillment). There is an increase in value of egalitarian models (partnership distribution of roles and functions between husband and wife) and the presentation of realistic ideas about a “non-ideal” mother in foreign practice. However, this trend is much less common in the Ukrainian advertising space. The authors found the most common images of mothers in Ukrainian advertising: “Selfless”, “Caring”, “Balanced”, “Hedonic”, “Rebellious” and “Supervisory” and analyzed the peculiarities of their use, the intensity of presentation, the relationship with the advertised product. The authors found that conservative images of mothers (family oriented, selfless, caring, able to keep everything under control) are generally positively perceived by the target audience. Images that are distant from such traditionalist cliché (innovative, self-centered, hedonic) are rated worse. The authors demonstrated the relationship between mothers’ individual characteristics and their tendency to favor a particular character in advertising. Women, who are more experienced, self-sufficient, tend to rely on their own experience prefer less conservative advertising images (“Balanced”, and “Hedonic”). Less experienced women, who are guided by externalities experience, are focused exclusively on child, perceive positively traditionalist images “Selfless” and “Supervisory” mother.
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Netty, Netty, Siti Rabiathul, and Nurul Indah Qoriati. "Hubungan Pengetahuan, Sikap dan Iklan Susu Formula dengan Pemberian ASI Ekslusif di Wilayah Puskesmas Rawat Inap Cempaka Kota Banjarbaru." Jurnal Kesehatan Indonesia 9, no. 2 (June 11, 2019): 91. http://dx.doi.org/10.33657/jurkessia.v9i2.177.

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Exclusive breastfeeding rate in South Kalimantan is only 51.18% of what should be 70%. Factors that inhibit exclusive breastfeeding are the lack of mother's knowledge of exclusive breastfeeding excellence, mother's attitude towards exclusive breastfeeding, and incessant milk formula advertising. The aim of this research is to know the relationship of knowledge, attitude and advertising of formula milk with Exclusive Breast Feeding in Cempaka Rawat Inap Puskesmas of 2018. Method of research of analytic survey with cross sectional approach. The population is all mothers who have babies aged 6-24 months which amounted to 435 people. Sample of 81 people. Sampling using technique Purposive sampling. The statistical test is Chi square test. The results showed that the most breastfeeding was not exclusive breastfeeding as much as 42 people (51.9%). Knowledge of respondents at most is quite as much as 43 people (53.1%). The most positive attitude is 46 people (56.8%). Infant formula advertising in mothers showed that most respondents were interested in formula milk ads as much as 48 people (59.3%). There is knowledge relation (p-value = 0,012 <α 0,05), there is relationship of attitude (p-value = 0,000 <α 0,05). There is a formula milk advertising relationship (p-value = 0,000 <α 0.05). It is hoped that mothers can increase their knowledge, awareness about the importance of exclusive breastfeeding, and are not interested in formula milk advertising despite offering attractive promotions and prizes
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Lee, Jinhee, Ji Mi Hong, and Hyuk Jun Cheong. "Perfect Mothers? The Description of Mothers in Food Advertising." Journal of Promotion Management 26, no. 4 (January 29, 2020): 593–611. http://dx.doi.org/10.1080/10496491.2020.1719959.

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Lane, Daniel M. "Antenatal Formula Advertising." Pediatrics 95, no. 3 (March 1, 1995): 453. http://dx.doi.org/10.1542/peds.95.3.453.

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The criticism of antenatal formula advertising by Howard et al1 regrettably reflects how ignorant many pediatricians are about breast-feeding in the community setting. Having been involved in infant nutrition studies on a face-to-face basis for more than 10 years,2 our experience indicates that formula advertising plays an insignificant role in reducing the frequency of breast-feeding among new mothers. Most information about infant nutrition is provided to American mothers through hospitals' prenatal classes run by Departments of Obstetrics.
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Hartono, Hanny Savitri, Sharyn Davies, and Graeme MacRae. "'You can’t avoid sex and cigarettes': How Indonesian Muslim mothers teach their children to read billboards." Pacific Journalism Review : Te Koakoa 23, no. 2 (November 30, 2017): 179–96. http://dx.doi.org/10.24135/pjr.v23i2.309.

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Muslim mothers in Indonesia find many roadside billboards confronting, especially those advertising harmful products such as cigarettes or using sexualised images of women. This unease is exacerbated by the fact that during daily commutes neither they nor their children can avoid seeing these billboards. However, while billboards pose a challenge to Islamic sensibilities, some Muslim mothers use these billboards as sites to educate their children about piety, modesty and tolerance. Such reflexive engagement is informed by an ongoing dialectic between mother’s interpretations of Islamic teachings and the realities of contemporary Indonesian media culture. This article explores this dialectic through interviews with Muslim mothers in Semarang, Indonesia.
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Osman, N. A., and F. F. El Sabban. "Infant-feeding practices in Al-Ain, United Arab Emirates." Eastern Mediterranean Health Journal 5, no. 1 (May 1, 1999): 103–10. http://dx.doi.org/10.26719/1999.5.1.103.

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A survey was conducted to study the practices of infant-feeding and the influencing factors in Al-Ain, United Arab Emirates. It involved 375 mothers of different nationalities and backgrounds and 300 healthy infants. The mothers were interviewed at four primary health care clinics in Al-Ain. Results showed that 46% of infants were breastfed for 4-6 months. The mother’s nationality and her educational status were significant influences on the mother’s decision to exclusively breast-feed the infant, for how long and when to introduce supplementary food. Fresh cow and goat milk were the most common supplements. Inclusion of baby formula as a supplement generally occurred early, perhaps because of advertising and the affluence in Al-Ain
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Laczniak, Russell N., Darrel D. Muehling, and Les Carlson. "Mothers’ Attitudes toward 900-Number Advertising Directed at Children." Journal of Public Policy & Marketing 14, no. 1 (March 1995): 108–16. http://dx.doi.org/10.1177/074391569501400110.

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Although advertising directed at children has been a highly researched topic, no published studies to date have specifically investigated advertisements that encourage children to call 900-telephone numbers. As a result, the authors study parents’ attitudes toward such advertisements (and other promotional activities) directed at children. Their findings on the basis of responses from over 370 mothers in three distinct regions of the United States suggest that parents are extremely negative toward advertisers’ use of 900-numbers in children's advertising. In fact, their results indicate that maternal attitudes toward these advertisements are substantially more negative than other controversial promotional activities directed at children (e.g., toy-based programs). The authors also find that parental attitudes were largely unaffected by demographic, media usage, and parental style factors.
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McCabe, Maryann. "Ritual, Embodiment and the Paradox of Doing the Laundry." Journal of Business Anthropology 7, no. 1 (April 23, 2018): 8–31. http://dx.doi.org/10.22439/jba.v7i1.5490.

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Paradox often provides a starting point for cultural analysis of consumer behavior. The paradox of the laundry in which mothers find the laundry a boring and repetitive task yet hesitate to relinquish the chore to others is examined through the embodied experience of women’s laundry rituals. Performance of the ritual generates feelings of competence in cleaning clothes to an absolute standard of cleanliness and feelings of caring, nurturance and love of family. For mothers, the ritual goal of cultivating subjectivity in children about presentation of self to the world depends on drawers full of clean clothes. Laundry rituals are transformative because they ignite and renew emotions relating to a perceived parental role. This article discusses implementation of anthropological practice in terms of incorporating ethnographic research findings into advertising communications. In the implementation process, agency is key in bridging discourse of mothers and discourse of advertising and in producing culture.
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Fidler, Katy, and Anthony Costello. "The Role of Doctors in Influencing Infant Feeding Practices in South India." Tropical Doctor 25, no. 4 (October 1995): 178–80. http://dx.doi.org/10.1177/004947559502500412.

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Infant feeding practices are influenced by many factors including culture, household income, literacy, advice from health care workers and advertising. In South India doctors play a very significant role in influencing a mother's decision about when or whether to supplement breastfeeding with formula feeds. Doctors exert their influence on mothers both directly and indirectly, and they are increasingly targeted by commercial infant food companies. Doctors need continuing education about nutrition education, lactation management, and a greater awareness about the influence of inappropriate promotional practices by companies.
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Waller, David S., and Evi V. Lanasier. "Attitudes of Indonesian Mothers Toward Food Advertising Directed to Children." Journal of Food Products Marketing 21, no. 4 (March 9, 2015): 397–412. http://dx.doi.org/10.1080/10454446.2014.885870.

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Dissertations / Theses on the topic "Advertising and mothers"

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Liggett, Lori S. "Mothers, militants, martyrs, & "M'm! M'm! Good!" Taming the new woman : Campbell Soup advertising in Good housekeeping, 1905-1920 /." Connect to this title online, 2006. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=bgsu1162824642.

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Liggett, Lori S. "Mothers, Militants, Martyrs, & “M’m! M’m! Good!” Taming the New Woman: Campbell Soup Advertising in Good Housekeeping, 1905 – 1920." Bowling Green State University / OhioLINK, 2006. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1162824642.

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Beahm, Janine Danielle. "A Mother's Love: A Narrative Analysis of Food Advertisements in an African American Targeted Women's Magazine." Scholar Commons, 2012. http://scholarcommons.usf.edu/etd/3971.

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This thesis examines how food advertisers contributed to the cultural identity of the "good mother" in the 1990s and 2000s. It expands on previous research that investigated traditional gender ideologies in food advertisements by narrowing in on the specific stories presented to African American women. It highlights a time when advertisers were responding to the demands of African American activists to recognize the African American consumer, and depict African American characters in a positive light. A narrative method of inquiry is utilized to deconstruct the stories in 117 food advertisements running in Essence magazine (an African American targeted women's magazine) in the 1990s and 2000s. Analyses suggest that the most frequent narrative in both decades was the story of the "good mother." Food advertisers primarily constructed this story with characters of mothers, fathers, and their children in the 1990s, and children alone in the 2000s. Other characters that recurred less frequently were the "good woman," "expert advisors," and "activists and innovators." Yet, these characters made minimal appearances compared to those in the "good mother" category. This study suggests that in the 1990s and 2000s food advertisers were portraying African American characters in a positive manner, but that these positive portrayals reinforced hegemonic ideologies about family life that ignored the experiences of mothers living outside of heteronormative nuclear families.
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Books on the topic "Advertising and mothers"

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Lullaby and goodnight. New York: Pinnacle Books/Kensington Pub. Co., 2005.

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Jobbins, Joy. Shoestring: A memoir. [Bondi Beach, N.S.W.]: Flock Publications, 2007.

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Inc, EPM Communications, ed. What moms think and do: Their attitudes towards brands, advertising & marketing; work-life balance; family life; parenting & values; media use; shopping; food, nutrition & the grocery basket. 6th ed. New York: EPM Communications, 2013.

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Lee, Miranda. Bedded by the boss. Toronto, Ont: Harlequin, 2004.

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Nature lessons. New York: St. Martin's Press, 2003.

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Nicola, Lindsay, and Reader's Digest Partners for Sight Foundation, eds. Select Editions Large Type: Volume 142. Pleasantville, N.Y: Reader's Digest Partners for Sight Foundation, 2006.

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Robards, Karen. Select editions: Large type. Pleasantville, N.Y: Reader's Digest Partners for Sight Foundation, 2006.

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The you I never knew. Waterville, Me: Thorndike Press, 2001.

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Copyright Paperback Collection (Library of Congress), ed. The you I never knew. New York: Warner Books, 2001.

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Project, Motherhood. Watch out for children: A mother's statement to advertisers. New York, NY: Institute for American Values, 2001.

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Book chapters on the topic "Advertising and mothers"

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Cook, Daniel Thomas. "Think and Feel like a Child." In The Moral Project of Childhood, 132–54. NYU Press, 2020. http://dx.doi.org/10.18574/nyu/9781479899203.003.0006.

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This chapter outlines some ways in which “child” and “consumer” came to be put into cultural conversation with one another in the 1900–1930 period. During this time, a convergence was evident of children’s rights, consumer psychology, and retail practice. Mirroring a general shift in parental governance away from punishment and toward reward, both the language of children’s rights and of the psychology of advertising at the turn of the twentieth century embraced a demeanor of ingratiation. In this mounting worldview, gaining the favor of the child, the consumer or, as we will see, the child-consumer required a tactical pursuit of the agreeable. Retail sales personnel were encouraged to study and know the child customers just as mothers of an earlier era were encouraged to do. The impetus to ingratiate the child or otherwise defer to children’s interests and pleasures positioned the young ones as a kind of authority over these interests and pleasures, leaving parents ever in danger of sliding into indulgence and positioning market actors as key figures in child guidance.
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Smyth, Lisa. "Breastfeeding’s emotional intensity: pride, shame and status." In Social Experiences of Breastfeeding, 39–54. Policy Press, 2018. http://dx.doi.org/10.1332/policypress/9781447338499.003.0004.

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This chapter looks at how underlying social processes of status inequality, anxiety, and shame shape infant feeding orientation. It examines this connection by looking at the ways in which status anxiety experienced through shame makes infant feeding an emotionally intense feature of early mothering. Infant feeding is often experienced as emotionally intense, not only because of practical concerns with how one's baby might be growing and thriving, but also because of the moralised approach to promotion strategies. When breastfeeding is established as the hallmark of good mothering, the feeling that one is failing can be very damaging, whether one is not breastfeeding at all, not breastfeeding appropriately, or not breastfeeding with sufficient dedication. It should be no surprise that advertising for infant formula explicitly reassures non-breastfeeding mothers that this approach to feeding also signals devotion to infant health, bonding, and taking pride in children's development. However, this chapter argues that the shaming effects of current breastfeeding advocacy also undermine attempts to normalise the practice, as avoiding potential shame can mean avoiding breastfeeding completely.
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Outen, Gemma. "Wings and the Woman’s Signal: Reputation and Respectability in Women’s Temperance Periodicals, 1892–1899." In Women, Periodicals and Print Culture in Britain, 1830s-1900s, 555–67. Edinburgh University Press, 2019. http://dx.doi.org/10.3366/edinburgh/9781474433907.003.0036.

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Gemma Outen’s essay revisits a familiar genre of pressure-group periodical, the women’s temperance magazine, in order to complicate what we think we know about its political aims and effects. As Annemarie McAllister has pointed out, temperance periodicals were not just one-dimensional pressure-group publications run by ‘pious, life-denying hypocrites’ who aimed to ‘control a passive working class.’ Outen builds upon this idea by exploring how temperance periodicals reveal the ‘complexities within women’s temperance work and its relation to prevailing gender ideologies’ (p. 557). Taking Wings (1892–1925) and the Woman’s Signal (1894–9) as her case studies, she argues that women’s temperance periodicals functioned as ‘spaces in which debates about the private and public collided, where women were shaped both as reforming creatures, of both political and moral means, but also as gendered domestic beings, wives, and mothers’ (p. 566). While the Woman’s Signal was more overtly political, Wings ‘[equipped] its women readers with the tools to engage subtly in less transgressive forms of political activism’ (p. 566). Both periodicals included political columns but also implicitly addressed women’s issues in more surprising locations, such as advertising pages.
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Karcı, Huri Deniz. "Transmedia Storytelling in Advertising." In Advances in Media, Entertainment, and the Arts, 818–37. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-7180-4.ch046.

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Otherization has been executed in both Orientalism and Occidentalism for a long time. People have always been expected to choose either side in a binary opposition such as “mother or father,” “male or female,” “destiny or coincidence,” “pasta or pizza,” “Fenerbahce or Galatasaray,” etc. However, the human itself is the balance of those binary oppositions such as “good and bad,” “normal and abnormal,” “optimistic and pessimistic,” etc. In this respect, this chapter offered a new term, “medientalism,” indicating advertizing as a possible alternative medium to mediate between otherized opposites such as gender, race, ideology, lifestyle, religion within the fame of the opposition between Orientalism and Occidentalism. As a result, transmedia storytelling, a persuasive multiplatform strategy to reach the audience by telling stories, was suggested as a functional tool to employ in spreading the idea of mediation between otherized opposites.
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"Chapter 6 A Mother’s Love: Children and Food Advertising." In Food Is Love, 193–221. University of Pennsylvania Press, 2006. http://dx.doi.org/10.9783/9780812204070.193.

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Demirci, Kenan. "Did the Media Support or Subordinate Women in the COVID-19 Pandemic?" In Advances in Religious and Cultural Studies, 119–34. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-6684-3799-5.ch007.

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From the point of gender studies, it is important to analyze the construction of women in the media and to determine the basic features of this construction. In this way, gender studies aim to make requests for improvement by making comments on the media texts that are heavily consumed by people. From this perspective, the focus of this study is on the images of women in TV commercials during the COVID-19 pandemic in Turkey. In this context, the advertisements shot in 2020 and published on the YouTube video portal with the #evdehayatvar hashtag (there is life at home) were analyzed within the scope of the study. The analysis revealed that the positioning of women in private life and identification with the role of the mother in advertising continues to be an important trend in the design of women in advertising.
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Curtis, Cathy. "Richmond." In Alive Still, 3–14. Oxford University Press, 2019. http://dx.doi.org/10.1093/oso/9780190908812.003.0001.

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Born in 1922 in Richmond, Virginia, Nell Blaine was a rebellious only child, a loner fussed over by her mother. Her early years were plagued by serious vision problems, finally corrected in her teens. She was active in extracurricular clubs in both high school and college, where she encountered avant-garde art for the first time. Although she had to drop out of college after two years for financial reasons, she took an evening class in painting that helped her connect with new ideas in art. Meanwhile, she worked at an advertising agency, gaining experience that would stand her in good stead years later when she needed to earn a living. At age twenty, she left for Manhattan, ignoring the pleas and threats of her mother.
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Conference papers on the topic "Advertising and mothers"

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Kim, Kyungok K., Jerome D. Williams, Sangdo Oh, and Gary B. Wilcox. "“KID TESTED, MOM APPROVED”: THE RELATIONSHIP BETWEEN ADVERTISING EXPENDITURES AND BRANDS “MOST-LOVED” BY CHILDREN AND MOTHERS." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.03.08.04.

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