Relevant bibliographies by topics / Advertising agencies – Employees

Academic literature on the topic 'Advertising agencies – Employees'

Author: Grafiati
Published: 26 July 2024

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Journal articles on the topic "Advertising agencies – Employees"

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Tunio, Muhammad Nawaz, Muhammad Abdullah, Naveeda K. Katper, and Naveed Iqbal Chaudhry. "Impact of Workaholics on Creativity: the mediating role of Negative Mood and moderating role of Supervisor Support." Sukkur IBA Journal of Management and Business 7, no. 2 (December 17, 2020): 73–92. http://dx.doi.org/10.30537/sijmb.v7i2.578.

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Employees are an asset to their organization. The organizations need to provide the best management and supervisory support to their employees to ensure quality work. The current study is based on the workaholic nature of employees and their creative skills. It focuses on the employees of Advertising Agencies. Such organizations need personnel with creative skills and they should develop an environment for their employees to work in a better way and come up with extraordinary results. This study focuses on the impact of workaholics on the creativity of employees the mediating role of negative mood between workaholics and creativity and the moderating role of supervisor support between the workaholics and negative mood. Data has been collected from different advertising agencies of Islamabad and Rawalpindi, through questionnaires with N=350. Results show that workaholics are creative and it has a positive significant relationship with each other. Negative mood plays a mediating role between these two but supervisor support doesn’t moderate between workaholics and negative mood. This study helps organizations to increase employee creativity by elevating a negative mood by incorporating several techniques in the context of Pakistani advertising agencies.
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Kendrick, Alice, and Jami Fullerton. "Mentors and Minority Advertising Students: A Survey of the 2017 Most Promising Multicultural Student Class." Journal of Advertising Education 21, no. 2 (November 2017): 25–32. http://dx.doi.org/10.1177/109804821702100208.

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US advertising agencies have struggled to attract and retain ethnic and racial minority talent for decades, and the absence of professional mentors has been cited as an issue in job satisfaction among minority employees in the advertising industry. University advertising programs are recognized as an important pipeline of prospective minority hires, especially for agencies. This paper examines a group of minority advertising college seniors in terms of whether they currently have a professional mentor, as well as their career preferences and perceptions of advertising industry employment. The role of mentorship for minority advertising students, as well as implications for advertising educators and employers who seek to diversify their advertising organizations, are discussed.
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Majer, Marko. "Leaders' Perspective of Millennial Employees in the Central & Eastern European Advertising Industry." Journal of East European Management Studies 25, no. 1 (2020): 142–64. http://dx.doi.org/10.5771/0949-6181-2020-1-142.

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This study focuses on leaders’ perception of their Millennial employees in advertising agencies within Central and Eastern Europe. Millennials are popularly associated with laziness, entitlement and narcissism, which can seemingly manifest in undesired attitudes to work. A qualitative research, based on semi-structured interviews with leaders in advertising agencies provided rich data to confront the perceived stereotypes from their perspective. Young individuals in advertising are predominantly well-informed and ambitious, benefiting from their technological savvy as digital natives. In this self-selected group their work informs the lifestyle, and success seems to be manifested through social media rather than the display of material goods. The study challenges simplified stereotypes and contributes to under-researched segments of Millennials in the advertising industry and CEE.
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Silva, Marcio, and Ligia Simonian. "How advertising and sustainability dialog in Pan-Amazonia: the perspective of advertising professionals in Peru and Brazil." Journal of Science Communication 15, no. 05 (August 17, 2016): A01. http://dx.doi.org/10.22323/2.15050201.

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In this article it is investigated the relationship between advertising and sustainability by evaluating the perceptions of employees of advertising agencies in the Pan-Amazon region using pre-defined indicators. Seeking to identify the level of environmental practices adopted by advertising agencies toward the goal of building a sustainable society, it was interviewed advertising professionals about whether they saw themselves as contributing to changing consumer society towards a new society based on economic efficiency, social equality and ecological equilibrium. To answer these questions it was used quantitative survey data complemented by qualitative research using in-depth interviews. Results suggest that, from the point of view of advertising professionals, advertising agencies do not have much interest in contributing to a more sustainable society. Moreover, our research showed how the lack of strong ties within advertising trade associations further contribute to the weakness of efforts aimed at this area.
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Gaur, Shubhra P. "Kindling the Creative Potential." Vision: The Journal of Business Perspective 20, no. 4 (December 2016): 290–99. http://dx.doi.org/10.1177/0972262916668712.

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‘There’s a way to do it better—find it’—Thomas Edison In this competitive era, it becomes vital for organizations to be innovative in their businesses and employees of an organization play a crucial role towards this goal. Hence, it becomes pertinent for any organization to encourage employees to come up with creative ideas, strategies and solutions to sustain the business. The context of this study is advertising agencies which fall under the category of creative industry and employ creative people in all critical functions. The study aims to identify the personality traits, behavioural attributes and communication patterns (as perceived and reported by subordinates) which are critical for effective leadership in terms of fostering creative outcomes from subordinates in advertising agencies. It attempts to highlight the role of superiors (bosses) in fostering creativity amongst their subordinates. The study was conducted on employees in leading advertising agencies of India. The methodology used for the research is qualitative. The data were collected in three different stages and the tool used for collecting data was in-depth interviews. Qualitative content analysis was done on the interview protocols. Data interpretation was done using open, axial and selective coding. The findings led to the formulation of a three-factor model for fostering creative outcomes in subordinates, using grounded theory approach.
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Khan, Muhammad Arsalan, Omer Farooq Malik, and Asif Shahzad. "Social Undermining and Employee Creativity: The Mediating Role of Interpersonal Distrust and Knowledge Hiding." Behavioral Sciences 12, no. 2 (January 26, 2022): 25. http://dx.doi.org/10.3390/bs12020025.

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This study aims to examine how social undermining restrains employee creativity. Specifically, an attempt is made to investigate the serial mediating role of interpersonal distrust and knowledge hiding in the relationship between social undermining and employee creativity. This study used purposive sampling to draw 309 employees from the advertising agencies of Pakistan. We used a time-lagged research design to collect the data on the measures at three different points in time. A self-administered questionnaire was used for the collection of data. We followed variance-based structural equation modeling (SEM) to conduct the data analysis in SmartPLS. Our study results indicated a significant negative association between social undermining and employee creativity, while serial mediation analysis showed that interpersonal distrust and knowledge hiding partially mediated the above linkage. This study’s findings contribute to the literature on employee creativity by identifying and testing social undermining as an interpersonal inhibitor factor that impairs employee creativity, and this relationship is serially mediated by interpersonal distrust and knowledge hiding. This study offers valuable insights for the managers of advertising agencies.
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Leovaridis, Cristina, and Diana Maria Cismaru. "Characteristics of organizational culture and climate in knowledge-intensive organisations." Romanian Journal of Communication and Public Relations 16, no. 2 (April 26, 2016): 35. http://dx.doi.org/10.21018/rjcpr.2014.2.181.

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<p>The article focuses on organizational culture and climate in knowledge-intensive organizations, aiming to identify the specific values and features of climate for each sector.The sample of organizations included organizations from five sectors: higher education, banking and financial, research and development, IT and marketing-advertising. The qualitative design of research included near 80 in-depth interviews with employees and managers. The results showed that climate was based on various characteristics: human relations and friendship in small marketing-advertising agencies and IT companies, competition in large advertising companies. In the research development sector, the climate was based on achieving goals in the private area of the sector ( in higher education as well), while in the public areat of the sector it was based on freedom and creativity. The climate in the banking sector was very different, being based on discipline and obeying rules. From the point of view of the organizational culture, all the interviewed employees of the advertising, IT and banking sector experienced, inside the company, the presence of certain forms of organizational culture. Only half of the interviewees from the higher education sector admit to the presence of an organizational culture in their institution while in the public funded research-development sector, employees reportedly did not experience visible manifestations of any type of organizational culture.S</p>
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Sheynina, Maryana A. "Key Aspects of Branding Project Management using audience data in a digital environment." Scientific notes of the Russian academy of entrepreneurship 19, no. 3 (September 20, 2020): 159–74. http://dx.doi.org/10.24182/2073-6258-2020-19-3-159-174.

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The development of digital communication tools and promotion methods has changed the approaches to planning and implementing campaigns on the Internet. Campaigns using audience data are implemented with the par-ticipation of technology platforms and data providers. The author proposes an organizational and economic model for the interaction of all participants in the advertising market when implementing campaigns using audience data. The process of implementing online campaigns requires advertisers and agency employees to have new competencies and a deep understanding of the functions of all participants in the campaign implementation process. The article discusses the transformation of the functions of the advertiser and agencies in the management of advertising activity on the Internet.
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Khan, Muhammad Arsalan, and Omer Farooq Malik. "The Mediating - Moderating Model of Interpersonal Conflict and Knowledge Hiding: Evidence from Advertising Agencies." Global Regional Review VI, no. IV (December 30, 2021): 40–49. http://dx.doi.org/10.31703/grr.2021(vi-iv).04.

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This research paper aimed to develop a framework to test the mediation of interpersonal distrust between interpersonal conflict and knowledge hiding. This study also intended to test the moderation of organizational-based psychological ownership between interpersonal distrust and knowledge hiding linkage. A two-wave design was utilized in this study for data collection with a one-month time interval between both waves. Using purposive sampling, 341 employees were drawn from advertising agencies located in Pakistan. Aself-reported survey was used for the collection of data. Results from variance-based structural equation modeling demonstrated that interpersonal conflict is directly as well as indirectly related to knowledge hiding through interpersonal distrust. Moreover, moderation analysis revealed that organizational-based psychological ownership buffers the influence of interpersonal distrust on knowledge hiding behavior. The present study uncovered the mediation of interpersonal distrust and examined the moderation of organizational-based psychological ownership between interpersonal distrust and knowledge hiding.
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Bulakh, Tetiana. "Native advertising and periodicals: touch points." Вісник Книжкової палати, no. 9 (September 24, 2020): 19–22. http://dx.doi.org/10.36273/2076-9555.2020.9(290).19-22.

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The article describes the essential characteristics, hallmarks and benefits of native advertising. It is noted that it is created by employees of editorial offices, not advertising agencies, which is why the format and style of presentation of the material does not differ from other publications of the resource and meets the expectations of the target audience. The conditions of its occurrence and the reasons for the increased attention of marketers to this type of advertising are now described. It is noted that this type of advertising does not irritate users, because it contains useful or interesting information; does not fall into the so-called zone of banner blindness; is not blocked in the Internet environment, because it is an informative, informative material that is not identified as advertising; contains information of various types: text, video, links, etc., which diversifies the presentation of the material.Effective native advertising must meet the needs of the target audience and the format of presentation of the material on the resource in order to be perceived as an organic part of it. It should perform the same functions as other materials: news — on the news site; games — in game applications; articles, videos, tests — in electronic publications, etc. — but at the same time clearly separated from other editorial materials. Emphasis is placed on the expediency of using native advertising opportunities in promoting electronic publications. The experience of using native advertising in the publishing sphere is analyzed.
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Dissertations / Theses on the topic "Advertising agencies – Employees"

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Rivers, Levon. "The impact of gamification on employee engagement in advertising agencies in South Africa." Diss., 2016. http://hdl.handle.net/2263/52304.

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Objective: This research project aimed to research the impact of gamification on employee engagement, using the context of advertising agencies in South Africa. Employee engagement is an increasingly important factor in workplace performance, and the use of gamification as a possible antecedent to increased employee engagement is a viable research topic. Methodology: Quantitative research via Internet questionnaires was done to determine employee engagement levels, and 211 responses were collected from employees of advertising agencies in South Africa. Statistical tests were done on the collected data to observe if employees from companies that use gamification had significantly higher levels of employee engagement than employees from companies that did not use gamification. Outcome: Employees from companies that use gamification were found to have significantly higher overall engagement levels, intellectual and affective engagement levels, and social engagement levels, as well as increased organisational citizenship behaviour levels and reduced intent to turnover. As employee engagement has highly positive benefits for the organisation, gamification is an important tool for businesses to use to increase employee engagement and thus improve their performance. Academically, the research has shown that an antecedent of employee engagement can be applied to the ISA Engagement Scale. Further academic research can now be done applying other antecedents to the ISA Engagement Scale.
Mini-dissertation (MBA)--University of Pretoria, 2016.
ms2016
Gordon Institute of Business Science (GIBS)
MBA
Unrestricted
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Books on the topic "Advertising agencies – Employees"

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Ducas, Marie-Claude. Jacques Bouchard: Le créateur de la publicité québécoise. Montréal: Québec Amérique, 2014.

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Pelletier, Jean François. Journal de la vie cachée. Montréal: Éditions Lescop, 2002.

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Kenkyūjo, Tōkyō Toritsu Rōdō. Daisanji sangyō no rōmu kanri: Ryokōgyō, kōkokugyō ni okeru rōmu kanri to rōdōsha no ishiki. Tōkyō: Tōkyō Toritsu Rōdō Kenkyūjo, 1987.

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Grant, K. C. Venom: A novel. American Fork, Utah: Covenant Communications, 2012.

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Busfield, Timothy. Thirtysomething. Los Angeles, CA: Shout! Factory, 2009.

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Lang, Adèle. Confessions of a sociopathic social climber: The Katya Livingston chronicles. New York: St. Martin's Press, 1998.

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Lang, Adèle. Confessions of a sociopathic social climber: The Katya Livingston chronicles. New York: St. Martin's Press, 1998.

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Julie, Wright. Cross my heart: A novel. American Fork, Utah: Covenant Communications, 2010.

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Ferris, Joshua. Then we came to the end. Oxford: ISIS, 2008.

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Institute, Practising Law. New York Times v. Sullivan at 50: A look back and the road ahead. New York, New York: Practising Law Institute, 2014.

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Book chapters on the topic "Advertising agencies – Employees"

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Moraru, Mădălina, and Romina Surugiu. "Hybrid Work Organisation and Well-Being Strategies in Advertising Agencies During the COVID-19 Pandemic." In Perspectives on Workplace Communication and Well-Being in Hybrid Work Environments, 146–61. IGI Global, 2023. http://dx.doi.org/10.4018/978-1-6684-7353-5.ch010.

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The chapter focuses on how advertising agencies organised hybrid work and developed well-being strategies for employees during the pandemic timespan (2020-2022) in Romania. It starts with an overview of academic perspective on hybrid work organization in companies. Then it unfolds the issue of well-being and the features of work in advertising agencies (flexibility, creativity, innovation). The chapter also presents several transformations brought by the COVID-19 pandemic to work organization in Romania. The second part analyzes the findings of 14 semi-structured interviews with advertising professionals from Romania. The findings show that some companies started the process of adaptation to hybrid work before the pandemic, while others implemented strategies for remote work during the lockdown. Online and hybrid work generated work-life imbalance because of the blurring lines between personal and professional space and time. Companies' management focused on rapid solutions for improving internal communication and for increasing adaptation to online/hybrid work.
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Dorin, Spoaller F. "Online Facial Symmetry and Achieving Success in a Digital Entrepreneurship World." In Advances in Business Strategy and Competitive Advantage, 245–57. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-0953-0.ch012.

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The second most used page on a newly found website from which a client might buy an item is the ABOUT US page. Using real images of real employees has an overall positive effect on the outcome of that visit. However, it is not always as simple as that. Subtle differences in the content of the pictures may have more of an impact than previously thought. Online advertising has long been considered as a media where creativity is not needed, with the advertising agencies focusing on a few basic rules for displaying ads: call to action, numbers, colors, human figures or symbols and so on. The results are analyzed only on their conversion rate value, this being one of the main reasons why online advertising is being regarded as the future of advertising worldwide. This study is focusing on the Click Through Rate (CTR) impact of different ads using different Facial Symmetry Indices (FSI) on the human figures used. The hypothesis proposed is that a person with a higher FSI, noticeable only at a subconscious level, will generate more clicks on an online ad.
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Messinger, Adam M. "How Can we Improve Nongovernmental Responses?" In LGBTQ Intimate Partner Violence. University of California Press, 2017. http://dx.doi.org/10.1525/california/9780520286054.003.0005.

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Chapters 5 and 6 shine a spotlight on the help-giving resources (HGRs) used by LGBTQ IPV victims, which can provide much-needed assistance in coping with and escaping abuse. This chapter focuses in particular on those HGRs that are not exclusively employees of or departments within governments: friends, family, neighbors, religious organizations, support groups, mental and medical healthcare providers, and IPV victim organizations (such as telephone hotlines, shelters, and multiservice IPV agencies). This chapter examines which of these HGR types are most likely to be sought out for help by LGBTQ IPV victims, as well as how helpful they are perceived to be. From there, the chapter delves into detailed research on each nongovernmental HGR type, highlighting both successes and challenges resulting from serving LGBTQ IPV victims. Recurring themes include the potential damage inflicted on victims by HGRs that do not show respect for victimization experiences and LGBTQ identities, as well as the consequences of asking LGBTQ victims to utilize resources originally designed for HC IPV victims (with service advertising, victim screening, service content, provider training, and victim referrals at times erroneously treating IPV as a one-size-fits-all phenomenon). The chapter concludes with implications for future policy, practice, and research.
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Raghubansie, Antonius, and Chandrani A. Samaradivakara. "An Investigation of Advertising Agency Creative Managers' Perspectives on the Impact of Digital Threats and Opportunities." In Advances in Marketing, Customer Relationship Management, and E-Services, 362–79. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-7192-7.ch020.

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UK advertising agency managers' perspectives on the impact of digital media (threats and opportunities) on their roles and models of managing are explored in this chapter. In the context of digital creative strategy, and the advertising industry specifically, there is far less published work, much of which has been in the context of larger, often global agencies rather than on independent SMEs. This interpretive research reviews the literature then employs semi-structured in-depth interviews with creative managers within a range of UK SME advertising agencies to analyse their views and responses to digital media. The study finds four key themes which illustrate how managers in SME advertising agencies have responded: 1) digital media as a pre-test laboratory, 2) unclear boundaries among the actors within the nodes of the agency social network, 3) fewer financial resources but more dedication to creative concepts, and 4) reduction in customer information processing costs. Relationships with larger agencies are being redeveloped as opportunity, but SMEs also represent a threat to agencies through innovation.
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Madhvapaty, Havish, and Anupama Rajesh. "Experiential Marketing as a Tool for Emotional Brand Building." In Driving Customer Appeal Through the Use of Emotional Branding, 125–49. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-2921-7.ch008.

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Experiential marketing offers an excellent vehicle for building relationships with customers. While emotional branding has been employed since a long time by marketers, evolving technologies and a growing appetite shown by customers for experiential connect has led to brands renewing their focus on experiential marketing. The authors discuss the experiential marketing ecosystem, detailing the various types of agencies and activities. The authors then present the Advertising Expenditure pie. In absence of an experiential component, the authors conducted their research to add the experiential component and present a revised Advertising Expenditure figure. The chapter then identifies Return on Investment (ROI) as the key challenge for assessing the success of an experiential activity. The authors develop a model for marketers to identify and connect with their customers through experiential initiatives. The authors conclude and present certain key developments in the area.
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Madhvapaty, Havish, and Anupama Rajesh. "Experiential Marketing as a Tool for Emotional Brand Building." In Brand Culture and Identity, 602–25. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7116-2.ch033.

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Experiential marketing offers an excellent vehicle for building relationships with customers. While emotional branding has been employed since a long time by marketers, evolving technologies and a growing appetite shown by customers for experiential connect has led to brands renewing their focus on experiential marketing. The authors discuss the experiential marketing ecosystem, detailing the various types of agencies and activities. The authors then present the Advertising Expenditure pie. In absence of an experiential component, the authors conducted their research to add the experiential component and present a revised Advertising Expenditure figure. The chapter then identifies Return on Investment (ROI) as the key challenge for assessing the success of an experiential activity. The authors develop a model for marketers to identify and connect with their customers through experiential initiatives. The authors conclude and present certain key developments in the area.
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Randers, Maria, Ricardo Fontes Correia, Dominyka Venciute, and Ruta Fontes. "Trust in Influencer Marketing." In The Role of Brands in an Era of Over-Information, 1–20. IGI Global, 2023. http://dx.doi.org/10.4018/978-1-6684-8351-0.ch001.

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This study explores the factors that influence followers' trust in influencer marketing in the Baltic countries and provides practical recommendations for agencies and influencers. Through a comprehensive literature review, the study emphasizes the significance of influencer credibility, encompassing elements such as expertise, image congruence, branded content labeling, and the influencer-follower relationship. The research employs a mixed-methods approach, combining quantitative data collection through a survey targeting social media users and qualitative data collection through interviews with influencer marketing experts. The findings reveal that followers are more likely to trust influencers who exhibit expertise in the specific field being advertised, while incoherence between regular content and advertisements decreases credibility. The outcomes provide valuable insights, offering practical recommendations for agencies and influencers to establish trust and credibility in their advertising efforts.
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"Trendspotters." In Making Value, 72–97. Duke University Press, 2024. http://dx.doi.org/10.1215/9781478059349-004.

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This chapter examines how trends in consumption can be harvested and codified as “values” by examining some of capitalism's agents. It explores the practices of trendspotting, carried out by people in advertising agencies and all sorts of consumer research companies that employ different methods, including ethnography, to learn more about consumers. These workers act as agents of capitalism in several ways: by making their clients' quantitative data more qualitative through ethnographic studies; by educating clients about their market(s); by ethnographizing consumers in order to improve their clients' products; and by identifying markets and helping to make a product appeal to that market. Trendspotters take the preferences of consumers segmented into particular groups and regularize them as “values,” which are then employed to market products.
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Greenhalgh, James. "The functioning metropolis." In Reconstructing modernity. Manchester University Press, 2018. http://dx.doi.org/10.7228/manchester/9781526114143.003.0003.

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This chapter examines the strategies employed by the local governments of Manchester and Hull to govern the space of their cities in the immediate post-war period by examining policies and projects that sought to control the built environment. The techniques of spatial governance local governments deployed ranged from zoning large areas, to prohibiting certain types of business, display or activity and included control of land, buildings and even the air. The chapter argues that in the immediate post-war period local corporations attempted to expand their ability to control their cities in a holistic sense through the application and expansion of national planning legislation. Their aim was the assertion of a long-term, rational approach to the physical development of their cities, but their means were often mundane or small-scale: control of fun-fairs, the regulation of air or advertising as well as the siting of shops were all part of corporations holistic view of the functional city. These attempts were contested by the agencies of the national state, commercial elites and the inhabitants of the cities, illustrating the deeply contested character of modernity in the post-war.
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Conference papers on the topic "Advertising agencies – Employees"

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Malyuga, Elena N., and Anna A. Khaperstkova. "GENDERED COMMUNICATION AND MANIPULATION: A COMPARATIVE ANALYSIS OF FEMALE SPEECH IN THE ADVERTISING INDUSTRY." In 10th SWS International Scientific Conferences on ART and HUMANITIES - ISCAH 2023. SGEM WORLD SCIENCE, 2023. http://dx.doi.org/10.35603/sws.iscah.2023/s15.13.

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This study aims to identify and assess the manipulative potential of language used in corporate culture through an analysis of female employees' speech in Canadian and British advertising agencies. By addressing this research gap, the study seeks to answer the question of how gender influences the use of manipulative strategies in advertising. To investigate this question, the study employs a comparative research design, complemented by a qualitative analysis of the findings. The research material includes business speeches, presentations, interviews, and articles featuring narratives produced by female respondents working in Canadian and British advertising agencies. The findings suggest that women use emotional and persuasive language to appeal to clients and create a positive attitude towards advertised products. Study results outline specific linguistic differences between Canadian and British female advertising professionals in terms of their use of manipulative language strategies.
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Malyuga, Elena N., and Anna A. Khaperstkova. "GENDERED COMMUNICATION AND MANIPULATION: A COMPARATIVE ANALYSIS OF FEMALE SPEECH IN THE ADVERTISING INDUSTRY." In 10th SWS International Scientific Conferences on ART and HUMANITIES - ISCAH 2023. SGEM WORLD SCIENCE, 2023. http://dx.doi.org/10.35603/sws.iscah.2023/s11.13.

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This study aims to identify and assess the manipulative potential of language used in corporate culture through an analysis of female employees' speech in Canadian and British advertising agencies. By addressing this research gap, the study seeks to answer the question of how gender influences the use of manipulative strategies in advertising. To investigate this question, the study employs a comparative research design, complemented by a qualitative analysis of the findings. The research material includes business speeches, presentations, interviews, and articles featuring narratives produced by female respondents working in Canadian and British advertising agencies. The findings suggest that women use emotional and persuasive language to appeal to clients and create a positive attitude towards advertised products. Study results outline specific linguistic differences between Canadian and British female advertising professionals in terms of their use of manipulative language strategies.
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Robinson Beachboard, Martine. "How Small Advertising Agencies Brand Themselves on the Web: A Pilot Study." In InSITE 2016: Informing Science + IT Education Conferences: Lithuania. Informing Science Institute, 2016. http://dx.doi.org/10.28945/3498.

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Marketing communication agencies are in the business of branding other companies. In the current media landscape, ad agencies need to demonstrate their communication expertise through the Internet including their homepages. This pilot study collected data and user impressions on the websites of 42 randomly selected small advertising agencies. Companies with 10 or fewer employees were of specific interest because of the limited resources they bring to the competitive process. We used content analysis to compare the studied sites with validated criteria for quality websites in seven categories. These areas addressed design, navigation, technology, functionality and content. The content areas concerned reputation, relationship-building opportunities and distinctive branding features. Researchers found mixed results concerning the key branding elements of clarity, competence and credibility, distinctive personality, and demonstrations of expertise. There seems to be room for small ad agencies to improve the way they brand themselves through their websites. The conference presentation shares preliminary findings on how well agencies did at validating their credentials, building relationships, and communicating clearly. Recommendations are offered.
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Moreeva, Elena, and Julia Shestun. ""COMMUNICATION MANAGEMENT" FOR EMPLOYEES OF PRESS-SERVICES OF STATE AND MUNICIPAL AUTHORITIES (CASE STUDY OF DISTANCE LEARNING ORGANIZATIONS)." In eLSE 2018. ADL Romania, 2018. http://dx.doi.org/10.12753/2066-026x-18-060.

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The article describes the experience of distance learning of specialists of the press-services of government bodies. Distance course "communication management" is aimed at training of press for the under-secretaries of state and municipal authorities, departments, agencies, district administrations and other structures. Despite the fact that professional activity in the field of public relations (including public sector) provides Federal State educational standard of higher education with respect to the "Advertising and public relations", for many practitioners in this area the most relevant is short-term (up to 6 months) program for retraining and improvement of professional skill. In this connection, it became necessary to develop such a course. This article provides review of the implementation of course "Communication management" for employees of press services of state and municipal authorities. Training program, technical means, methodical and didactic technologies and techniques, indicators of satisfaction of trainees according to program results, self-assessment of effectiveness course by instructors and organizers of learning are considered. The experience of the implementation of the distance course "Communication Management" made it possible to analyze the strengths and weaknesses in the training of press officers of state authorities, revise and update its content, improve the technical and technological part, improve the learning process as a whole.
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Yang, Yue, and Yuemiao Cao. "Relationship between Rewards and Employee Creativity in Advertising Agencies." In the 2019 2nd International Conference. New York, New York, USA: ACM Press, 2019. http://dx.doi.org/10.1145/3354153.3354163.

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Yang, Yue, and Xinxin Ai. "An Empirical Study on Relationship between Rewards and Employee Creativity in Advertising Agencies." In ICIAI 2020: 2020 the 4th International Conference on Innovation in Artificial Intelligence. New York, NY, USA: ACM, 2020. http://dx.doi.org/10.1145/3390557.3394323.

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Reports on the topic "Advertising agencies – Employees"

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Vaskivskyj, Yurij. STATE AND PROSPECTS OF THE DEVELOPMENT OF RUSSIAN-UKRAINIAN WAR: PERSONNEL ASPECT. Ivan Franko National University of Lviv, March 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12144.

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The article analyzes the state of development of Ukrainian advertising in the conditions of the Russian-Ukrainian war. Studying the work of Ukrainian advertising agencies during the war is a unique experience of Ukrainian specialists during the war. The article emphasizes that Ukrainian advertising agencies have become an example for global corporations with their resilience and courage. The study of the place of Ukrainian advertising agencies in the world system made it possible to state that the domestic industry is developing in step with the world one. This was facilitated by the fact that Ukrainians quickly adapt to modern technologies and catch global trends. In some areas of advertising, Ukrainian agencies are one step ahead of European and American ones. Communication with Ukrainian heads of advertising campaigns, marketers and target specialists, who were directly involved in the “rescue” of companies at the beginning of the war, made it possible to find out how the business development strategy changed, what tactical solutions they used at the beginning of the war, and how they optimized the work of the team. The results of the research give grounds for asserting that in the conditions of the Russian-Ukrainian war, many brands have developed new rules for content and communication in social networks. The content strategy of brands needs maximum adaptation to new realities. The traditional division of content into branded, selling, fan and interactive content is losing its relevance. This market niche is occupied by social, supportive and useful content. In particular, as an example of social brand content, we can name: the national position of an advertising agency, support of the Armed Forces of Ukraine, assistance to consumers, new adapted services, HR information about agency support, assistance to temporarily displaced persons, volunteering. Ukrainian advertising agencies were able to quickly adapt to the conditions of the war, entered international markets, took care of their employees and continue their work. Keywords: advertising, agencies, Russian-Ukrainian war, social networks, work with clients, personnel problems.
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