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Nowadays, thanks to the economic development, there are many commodities in the society appeared, so the competitions among different companies become more and more drastic. This essay illustrates the advertising in companies to let people know how they work. In order to make it more specific, we use case analysis and data analysis through the whole article. The result is companies really need to make efforts on making their advertisings more attractive and more profitable. In conclusion, governments also need to regulate the developments of advertisings to maximize the roles. This article has a good reduction effect for all who want to improve the quality of advertising.
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Liu, Zong Jin, Yang Yang, Zheng Fang, and Yan Yan Xu. "A VARX Measurement of Advertising’s Spillover Effect across it Technology and Wireless Communication Technology." Applied Mechanics and Materials 303-306 (February 2013): 2015–21. http://dx.doi.org/10.4028/www.scientific.net/amm.303-306.2015.
With the booming of wireless communication technology, there is an increasing adoption of mobile advertising. In mobile advertising fields, most spillover effect studies are cross-sectional analysis measuring only immediate effects, which might underestimate total magnitude in the long run. Complementary to these studies, we employ a company archival dataset to explore LBAs’ (Location Based Advertisings) and PUAs’ (Pop-up Advertisings) long term spillover effects in a mobile commerce context. Designed for promoting mobile movie sales, these two advertising channels generate data business sales because of spillover effects. The developed VARX model quantifies spillover effects of LBA and PUA in both short and long terms. These findings advance mobile advertising literatures and make important implications for marketing managers using mobile commerce.
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Cope, James D. "Nonprescription Drugs and the Regulation of Advertising." Journal of Drug Issues 22, no. 2 (April 1992): 257–64. http://dx.doi.org/10.1177/002204269202200206.
Advertising plays an important and distinct role in self-medication. This article briefly reviews the separate, but complimentary, roles of advertising and labeling of nonprescription medicines and some of advertising's limitations. The article moves on to describe six areas of advertising control — including self-regulatory and governmental components — in the regulation of nonprescription medicine advertising.
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Udin, Noor. "Mengkritisi Iklan Layanan Masyarakat (ILM) Kita." Humaniora 2, no. 2 (October 31, 2011): 1467. http://dx.doi.org/10.21512/humaniora.v2i2.4025.
Public service advertising is becoming one way to reach communication purpose in Indonesia from both public and private institutions. However, more public service advertisings are having problems in its internal surrounding. For instance, dishonesty factor to be presented, only lips service or to cover weakness of an organization or corporation. The critical review will aim to one balance understanding about how public service advertising presents well from who delivered the message, to what purpose the advertising is delivered and how, and to which community groups the advertising is aiming. Finally, the public service advertising will be the effective way because it has variables that supposed to be had by public service advertising.
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Rozendaal, Esther, and Bernd Figner. "Effectiveness of a School-Based Intervention to Empower Children to Cope With Advertising." Journal of Media Psychology 32, no. 3 (July 2020): 107–18. http://dx.doi.org/10.1027/1864-1105/a000262.
Abstract. This study tested the effectiveness of a theory-driven, school-based advertising intervention entitled Ad Masters that aimed to stimulate children’s advertising coping behavior in the current media landscape. A cluster randomized controlled trial was completed among 704 children (7–12 years old) in schools. The schools were allocated to either the intervention group ( n = 399) or control group ( n = 305). Both short-term (directly after the intervention) and long-term effects (3 months after the end of the intervention) were measured. Bayesian mixed-effect analyses showed positive short- and long-term effects of the intervention on children’s understanding of advertising’s tactics. Structural equation analysis showed that the intervention-induced changes in children’s understanding of advertising’s tactics were not related to any changes in their use of advertising coping strategies or their advertising susceptibility. No other intervention effects were found. However, structural equation analyses showed that, regardless of the intervention, motivation and ability to use advertising coping strategies are both associated with children’s actual coping behavior. These findings indicate that motivation and ability to effectively use advertising coping strategies are important empowering factors that should be taken into account in future research on children’s advertising coping behavior and in advertising intervention development.
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Agustrijanto, Agustrijanto. "STRATEGI KOMUNIKASI PERIKLANAN BELOW THE LINE (BTL) PT AGHNA (KREANOVA), BANDUNG DALAM MENJALANKAN BISNIS PRINT AD." JURNAL KOMUNIKATIO 8, no. 2 (October 14, 2022): 78–95. http://dx.doi.org/10.30997/jk.v8i2.6711.
Today the use of advertising in the below-the-line (BTL) media is a big question about the effectiveness and benefits, whether financial and branding corporate, because they are considered outdated, unfavorable, and does not represent the dynamics of digital advertising. On the other hand, digital advertising development has become a trend investor the essential advertising business seen as business advertising. This caused some parties to be sceptical of the company advertising classic BTL, significantly relying on below-the-line orders. Aghna (Kreanova) in Bandung is one of the company’s advertisings concerned with their business advertising in BTL, in the fight business competition advertising, which is moving toward the digital. This study used a qualitative approach to describe the phenomenon of advertising. Aghna (Kreanova) maintains a venture and concept product marketing BTL by combining a marketing approach with the advertising concept that emphasizes marketing strategies. It means of promoting a product BTL with the approach direct selling is still in use to improve the gain on sale of the corporate and existence.
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Smulyan, Susan. "Absence and the advertising historian." Journal of Historical Research in Marketing 8, no. 3 (August 15, 2016): 473–80. http://dx.doi.org/10.1108/jhrm-05-2016-0011.
Purpose The purpose of this paper is to examine the commonly held idea that American advertising agencies closely supervised their Australian counterparts during the globalization of advertising. Design/methodology/approach The author, a cultural historian based in the USA, searched American archives without finding evidence of the kind of oversight often associated with the Americanization of advertising. Findings The paper concludes that American advertisers paid less attention to Australian advertising than the other way around. In addition, Australian and American advertising industries agreed on the importance of advertising as part of transnational capitalism and did not need to outline, or follow instructions, on how advertising worked. Originality/value Reviewing the history of advertising in a global context reminds scholars that the national advertising industries have different subject positions and yet agree on advertising’s practice and efficacy.
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Wang, Nuannuan. "Advertising and Consumers’ Enthusiasm." Scientific and Social Research 3, no. 2 (July 13, 2021): 82–85. http://dx.doi.org/10.36922/ssr.v3i2.1108.
Advertising tends to portray products as a magical power to achieve a happier life, a success in career, or an enhancement in self-esteem, which plays an indispensable role in promoting consumers’ enthusiasm towards products. The aim of this article is to explore the connection between advertising, purchase attitude and behaviors from the semiotic perspective. This involves the significance of advertising’s development and impacts, the persuasive process of advertising, semiotic system, and latent values in advertisements.
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Inco Hary Perdana. "Indonesian Advertising Ethics: Guard of Industry & Protector of Advertising Consumer in Indonesia (Study Case of the Role and Function of the Advertising Regulatory Agency on the 2020 Indonesian Advertising Ethics Amendment)." Proceedings Of International Conference On Communication Science 2, no. 1 (November 10, 2022): 375–82. http://dx.doi.org/10.29303/iccsproceeding.v2i1.52.
Advertising is often considered to bring bad impact on society, ranging from consumerism to fraud against consumers. Therefore, Indonesian Advertising Ethics (EPI) becomes a control function to Indonesia’s advertising industry. Since its presence in 2007, which is a refinement of Indonesian Advertising Code of Conduct and Procedures (TKTCPI), there are still lots of violations done within the advertising industry players. The presence of Indonesian Advertising Ethics was due to answer the development of the very dynamic marketing communications world. The purpose of Indonesian Advertising Ethics (EPI) is “self-regulation” to maintain the authority of advertising industry and to protect consumers. For this reason, Indonesian Association of Advertising Companies (P3I) formed a tool to supervise the implementation of Indonesian Advertising Ethics, namely Advertising Standards Committee (BPP) that works right under the central of Indonesian Association of Advertising Companies (P3I). The function of Advertising Standards Committee (BPP) is to supervise advertisings that are considered violating Indonesian Advertising Ethics (EPI) and give reprimands to the perpetrators of these violations. In addition to that, to answer the dynamic of advertising industry, which since ten years ago has widely spreaded to digital platforms, two amendments has done to Indonesian Advertising Ethics (EPI), namely in the year of 2014 – which generated Indonesian Advertising Ethics (EPI) 2014 – and also in the year of 2020 – which generated Indonesian Advertising Ethics 2020. This research aims to find out changes in Indonesian Advertising Ethics 2014 and Indonesian Advertising Ethics (EPI) 2020 to answer the dynamic of advertising industry in Indonesia. This research use advertising concepts related to the relationship between advertising and social condition of society. This research use study case method by extracting data through in-depth interview with the head of Advertising Standards Committee (BPP). The result of this research is expected to become input for Indonesian Advertising Council (DPI) that is currently revising Indonesian Advertising Ethics in the realm of digital advertising.
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Lu, Lu, Yan Wang, Jian Ping Chai, and Fu Lian Yin. "Summarize on Evaluation of Advertising Effect." Advanced Materials Research 971-973 (June 2014): 2418–23. http://dx.doi.org/10.4028/www.scientific.net/amr.971-973.2418.
With the rapid development of the society, advertising is self-evident when many products want to enter the market. Advertisers are eager to know whether their advertisements take effect. Therefore, evaluation of advertising’s effect is crucial. In this paper, it introduces the evaluations of online advertising and television advertising, and makes a simple analysis on the advantages and disadvantages of the main methods.
Дядечко, Алла Миколаївна, Алла Николаевна Дядечко, Alla Mykolaivna Diadechko, and A. Avlasovych. "Media advertising." Thesis, Видавництво СумДУ, 2010. http://essuir.sumdu.edu.ua/handle/123456789/17569.
Brand meaning, which is often used in narrative advertising, is an important value that companies try to build around their loyal consumers. This exploratory research aims to explore brand meanings from consumers’ narratives. This study analyzed 2,382 consumer submitted narratives for a real brand in the food service marketplace. Brand narratives were analyzed using a mixed method content analysis approach by applying Leximancer software to generate key themes and their related concepts. The results indicate brand meaning with some thematic similarities as well as differences when comparing narratives submitted by females and males. This exploratory study introduces analyzing narrative as a way to learn brand meaning and generate future narratives that could be applied to creative message strategy.
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Salim, Ali, and Nima Alikhani. "Mobile Advertising : A Case study of Mobile advertising Solutions." Thesis, KTH, Media Technology and Graphic Arts, Media, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-11813.
This report has been produced as a result of a Thesis assignment conducted at Ericsson. Itspurpose is to give an overview of the Mobile Advertising industry. In this report an overviewof mobile advertising is presented and thru which channels advertising could be used. Thenthree mobile advertising campaigns are shown and described with background, strategy andresults.
The different global markets, the different actors in the value chain and how the onlinebehavior has changed are analyzed. The problem area in this report is about profitability andefficiency of the solutions within mobile advertising and the inertia of mobile advertising andthis is discussed in the conclusion.
QC 20100708
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Li, Xiaopeng. "Playful Advertising: In-Game Advertising for Virtual Reality Games." Thesis, KTH, High Performance Computing and Visualization (HPCViz), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-175593.
We present an early exploration of in-game advertising for virtual reality games. The study investigates what the impacts of interactivity and immersion on consumer learning and game experience are. First, we establish a theoretical grounding for understanding interactivity and immersion in virtual gaming environments. Then, we form a research framework and propose hypotheses around the research question. Next, we report the results of the field research, prototype design, and user study. The prototypes run in mobile browsers and are tested on virtual reality goggles with smartphones attached. Based on the results, we discuss the design of interactivity and immersion, the design’s impacts on consumer learning and game experience as well as the correlation between game experience and consumer learning. The main contributions of the work are an original research framework and a set of design considerations that can be utilized to evaluate and improve the effectiveness of in- game advertisements for virtual reality games. Vi presenterar en tidig utforskning av reklam i spelet för virtuell verklighet-spel. Studien undersöker hur interaktivitet och inlevelse påverkar konsumentlärande och - spelupplevelse. Först etableras en teoretisk grund för att förstå interaktivitet och inlevelse i virtuella spelmiljöer. Sedan skapas ett ramverk för forskning samt hypoteser kring frågeställningen. Sedan rapporterar vi resultaten från fältforskning, prototyp och användarstudie. Prototyperna körs i mobila webbläsare och testas på virtuell verklighet- glasögon med smartphones inuti. Baserat på resultaten, diskuteras utformning av interaktivitet och inlevelse, dess effekter på konsumentlärande och -spelupplevelse, samt sambandet mellan spelupplevelse och konsumentlärande. De viktigaste bidragen från arbetet är ett ramverk för forskning och en uppsättning av designöverväganden som kan användas för att utvärdera och förbättra effektiviteten hos reklam i virtuell verklighet-spel.
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Rojas-Mendez, Jose I. "Attitudes to time and advertising in explaining advertising avoidance." Thesis, University of Manchester, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.629925.
Attitude to time has been analysed from different disciplines such as sociology, anthropology, psychology and management, but up to know it has received limited attention in the marketing literature, particularly in the area of consumer behaviour. This study explores whether attitude to time underpins attitude formation and consequently behaviour towards something absorbing time. Time attitude is understood as the unconscious inclination to use the past, present, and future as driving forces to think or to make decisions related to a particular time related issue, such as advertising and its avoidance, the context for this thesis. The contributions of this study are intended to be both conceptual and empirical. The conceptual contribution is supported by the development of direct linkages between time attitude, attitude toward advertising, and TV commercial avoidance. The empirical contribution includes the testing of the hierarchical model developed in the previous stage. The model is intended to work across cultures rather than to be culture specific, therefore it was tested empirically in two different countries: Chile and the U.K. in two questionnaire surveys. The main objectives of the research are threefold. First, to develop crosscultural valid scales to measure both attitude to time and attitude toward advertising. Second, to test if two additional dimensions of time (time pressure and planning) are at the same level in the time paradigm as past, present, and future. Third, to explore the relationship between attitude to time and attitude to advertising and behaviour toward advertising. The test of the proposed hierarchical model was done with SEM (structural equation modelling). Results indicate that time attitude is indeed underpinning attitude formation towards advertising, which in turn is underpinning behaviour towards advertising. In addition, as a result of this research, valid and more comprehensive scales are presented to measure attitude to time and attitude to advertising. Time pressure and planning are found not to be at the same level of the time paradigm as the traditional past, present, and future dimensions.
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Liu, Handan, and Jin Ma. "Advertising management influence effctiveness of online advertising : A study of white-collar workers in online advertising context." Thesis, Halmstad University, School of Business and Engineering (SET), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-4868.
Online advertising which is a new form of communication provides interactivity between advertisers and consumers.
This dissertation is focusing on how advertising management influence the effectiveness of online advertising.The theoretical framework of this study mainly contains the advertising management and effectiveness of effects model.These two models are combined together in an analytical model where a connection between the two theories is explained that will be used as a foundation in gathering and analyzing the empirical findings. The quatitative research strategy is appliedd in this dissertation. Based on the questionnaies of white-collar workers, the empirical data was collected.
The conclusion which can be drawn from this study is that there is clear evidence that good management will improve cognitive,affective and conative degree of consumer behavior.
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Modig, Erik. "Understanding advertising creativity : how perceptions of creativity influence advertising effectiveness." Doctoral thesis, Handelshögskolan i Stockholm, Institutionen för Marknadsföring och strategi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-1951.
Today advertisers face the challenge of securing advertising effectiveness by producing advertisement that gets the consumers’ attention and shape their attitudes and behavior. One suggested way to reach these objectives is creativity. Both advertising industry professionals, awards, effectiveness reports and research support this notion that what makes advertising effective is creative excellence. However, research has shown that advertising professionals seems to have little formalized understanding about how advertising creativity work and how it is defined and measured. Current research need to better understand the response to creative advertisements by documenting how advertising professionals and consumer assess and value creativity. By applying new perspectives and new theories this thesis investigate the effects advertising creativity has on consumers. The thesis reviews the academic research on advertising creativity and contributes with five articles to increase the understanding of advertising creativity and how perceptions of creativity influence advertising effectiveness. In so doing, it plays a part in advertisers understanding and use of advertising creativity.
Diss. Stockholm : Handelshögskolan i Stockholm, 2012. Sammanfattning jämte 5 uppsatser.
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Baty, Chandra. "Reapplication of Meadow's nonproduct advertising typology to 1996 nonproduct advertising." Virtual Press, 1997. http://liblink.bsu.edu/uhtbin/catkey/1045634.
In the 1970s, oil, gas and utility companies lost the American public's trust during the energy crisis. Faced with tighter government regulation, these companies turned to nonproduct advertising as a mouthpiece for the American company.At the time, Robert Meadow created a typology for nonproduct advertising by analyzing hundreds of nonproduct ads in several publications. According to Meadow, the ten categories that he created were the areas in which companies utilized nonproduct advertising.Yet, over twenty years later, companies in the 1990s confront many problems that plagued companies in the 1970s. However, the face of business has since changed. In contrast, global competition, equal employment opportunities and downsizing were not major issues twenty-seven years ago as they are today.Since Meadow published his typology of nonproduct advertising in 1981, no other typology has been put forth in nonproduct advertising literature. No one has compared his typology to current nonproduct ads in the 1990s to determine if there is a significant difference of the categories today as compared to Meadow's categories. Nor has any researcher questioned if the priority of the categories remains the same since his study was done. In addition, what types of organizations are using nonproduct ads today?Through a content analysis of nonproduct ads in the same publications that Meadow used, a significant difference was found in nonproduct ads of the 1990s in comparison to nonproduct ads in the 1970s. While image ads remained the largest used category of nonproduct ads for Meadow and the researcher's categories, none of the other categories ranked the same.According to the ranking of the categories, this study shows that the priority of the categories has changed since Meadow did his study. Findings also show that overwhelmingly, corporations remain the heaviest users of nonproduct ads while political use runs a distant second. Department of Journalism
Baker, Michael J. "Advertising." In Marketing: An Introductory Text, 359–415. London: Macmillan Education UK, 1996. http://dx.doi.org/10.1007/978-1-349-25139-1_16.
Rosenbaum, Martin. "Advertising." In From Soapbox to Soundbite, 4–40. London: Palgrave Macmillan UK, 1997. http://dx.doi.org/10.1007/978-1-349-25311-1_2.
Paranhos, Flávio R. L. "Advertising." In Encyclopedia of Global Bioethics, 54–61. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-09483-0_10.
Paranhos, Flávio R. L. "Advertising." In Encyclopedia of Global Bioethics, 1–8. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-05544-2_10-1.
Edge, Charles. "Advertising." In Build, Run, and Sell Your Apple Consulting Practice, 253–69. Berkeley, CA: Apress, 2018. http://dx.doi.org/10.1007/978-1-4842-3835-6_9.
Akyüz, Ayşen, and Mustafa Ercilasun. "The Role of Advertising during Recession." In International Conference on Eurasian Economies. Eurasian Economists Association, 2014. http://dx.doi.org/10.36880/c05.01141.
Advertising plays a key role in a dynamic economy. It provides valuable information about products and services in an efficient manner; communicates customer value, builds brand awareness and creates demand. In a recession, the first things that a company usually cuts come from the advertising budget. When companies begin to cut back on advertising during an economic downturn, they become less visible to the public. While it make sense to cut off from communication budget, the evidence shows that the companies which advertise during an economic downturn, have expanded their market share and have maintained their solid image. Therefore according to marketers, neglecting marketing efforts during an economic downturn will result in weakening the brand and making it less profitable in the long run. The present study aims to provide an understanding of the marketing communications’ specifically advertising’s impact on companies’ performance during and after recession. It lays out the theoretical foundations to evaluate the impact of advertising during the recessions and provides some evidence from the world. It is believed to be paramount to examine the existing literature and researches to create awareness in the field, about the importance and impact of advertising during economic downturns.
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Feng, Baozhu, and Yuguo Lei. "Cooperative Advertising Strategies in Search Engine Advertising." In the 2019 2nd International Conference. New York, New York, USA: ACM Press, 2019. http://dx.doi.org/10.1145/3357292.3357328.
Dave, Kushal S. "Computational advertising." In the 20th international conference companion. New York, New York, USA: ACM Press, 2011. http://dx.doi.org/10.1145/1963192.1963342.
Risden, Kirsten, Mary Czerwinski, Stephanie Worley, Lynda Hamilton, Joe Kubiniec, Hunter Hoffman, Nancy Mickel, and Elizabeth Loftus. "Interactive advertising." In the SIGCHI conference. New York, New York, USA: ACM Press, 1998. http://dx.doi.org/10.1145/274644.274676.
Dave, Kushal S. "Computational advertising." In the fifth ACM international conference. New York, New York, USA: ACM Press, 2012. http://dx.doi.org/10.1145/2124295.2124387.
Agarwal, Deepak. "Computational advertising." In the 22nd ACM international conference. New York, New York, USA: ACM Press, 2013. http://dx.doi.org/10.1145/2505515.2514690.
de Sa, Marco, Vidhya Navalpakkam, and Elizabeth F. Churchill. "Mobile advertising." In CHI '13: CHI Conference on Human Factors in Computing Systems. New York, NY, USA: ACM, 2013. http://dx.doi.org/10.1145/2470654.2481344.
Howe, Daniel C., Qianxun Chen, and Zong Chen. "Advertising positions." In SIGGRAPH '18: Special Interest Group on Computer Graphics and Interactive Techniques Conference. New York, NY, USA: ACM, 2018. http://dx.doi.org/10.1145/3202918.3203085.
Gao, Bin, Jun Yan, Dou Shen, and Tie-Yan Liu. "Internet advertising." In SIGIR '13: The 36th International ACM SIGIR conference on research and development in Information Retrieval. New York, NY, USA: ACM, 2013. http://dx.doi.org/10.1145/2484028.2484221.
Wang, Taifeng, Jiang Bian, Shusen Liu, Yuyu Zhang, and Tie-Yan Liu. "Psychological advertising." In KDD' 13: The 19th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining. New York, NY, USA: ACM, 2013. http://dx.doi.org/10.1145/2487575.2487699.
Gurun, Umit, Gregor Matvos, and Amit Seru. Advertising Expensive Mortgages. Cambridge, MA: National Bureau of Economic Research, March 2013. http://dx.doi.org/10.3386/w18910.
Bilous, Oksana. FEATURES OF ADVERTISING IN WESTERN UKRAINIAN PRESS. Ivan Franko National University of Lviv, March 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12173.
In the article, advertising communication is explored in the context of socio-political, socio-economic, and cultural-legal processes in Eastern Galicia (1919–1939); The ideological and educational concept of advertising materials is outlined, and the features of shaping Ukrainian civic-state consciousness, national and universal moral-spiritual values, interethnic mutual respect, and tolerance under the influence of press advertising are characterized. In the four chapters of the monograph, a comprehensive study of the essence of Ukrainian press advertising communication in Eastern Galicia is conducted for the first time in the field of journalism science. Iryna Nironovych introduced documents and unpublished materials from eight Ukrainian and Polish archival funds into scientific circulation that are directly related to the development of advertising in Western Ukrainian press. The monograph characterizes the national dominant of press advertising discourse in the conditions of Ukrainian nation’s statelessness. After analyzing advertising in 23 newspapers and magazines, the author of the monograph revealed the specific features of creating information-rich, morally ethical advertising content based on Ukrainian ethnonational principles within the territory of the Polish state. The author also justified the necessity of advertising communication as a means of promoting social solidarity and shaping high moral and spiritual values, as well as humanistic worldview and national beliefs among advertisers and consumers. The monograph characterizes not only the content of information about products and services (verbal and non-verbal parameters) but also the mental traits that, in the conditions of the Polish state, contributed to the promotion of Ukrainian moral and spiritual values. Advertising serves a complex of functions that are essential for meeting the economic, social, cultural, and moral-spiritual needs of the human community. In the conditions of the Second Polish Republic, the situation of Ukrainians motivated advertisers to seek a special socio-psychological, educational, regulatory, and ideological approach to creating advertising. The article emphasizes that advertising announcements with elements of national-patriotic coloring encompassed two components – informational and ideological. Advertising for Ukrainian books on historical topics, magazines, and public organizations carried an enlightening and educational, as well as an emotionally informative character. Press advertising communication in the fields of industrial and agricultural production, trade, household services, and cultural and artistic life served as an emotionally rational factor in strengthening the information-psychological structure of the Ukrainian national community.
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Zinman, Jonathan, and Eric Zitzewitz. Wintertime for Deceptive Advertising? Cambridge, MA: National Bureau of Economic Research, February 2012. http://dx.doi.org/10.3386/w17829.
Anderson, David, Kenneth Conover, Jason Jackson, and Edwin Santibanez. Navy Advertising: Targeting Generation Z. Fort Belvoir, VA: Defense Technical Information Center, December 2015. http://dx.doi.org/10.21236/ad1009067.
Iizuka, Toshiaki, and Ginger Zhe Jin. Drug Advertising and Health Habit. Cambridge, MA: National Bureau of Economic Research, November 2005. http://dx.doi.org/10.3386/w11770.
Davies, Jonathan, and Lydia Harriss. Online Advertising Technology and Competition. Parliamentary Office of Science and Technology, UK Parliament, October 2023. http://dx.doi.org/10.58248/pn705.
García-González, Aurora, and Teresa Piñeiro-Otero. Women in advertising production. Study of the Galician advertising sector from a gender perspective. Revista Latina de Comunicación Social, 2011. http://dx.doi.org/10.4185/rlcs-66-2011-943-505-525-en.
Charnes, A. Measuring the Impact of Advertising on Army Recruiting: Data Envelopment Analysis and Advertising Effectiveness. Fort Belvoir, VA: Defense Technical Information Center, July 1990. http://dx.doi.org/10.21236/ada236779.
Ivanova, Iryna, and Elena Afanasieva. MODEL OF INTERACTION BETWEEN ADVERTISING, PR AND JOURNALISM. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11060.
The article is an overview of the journalism – PR – advertising relationship at the terminological, empirical-analytical and practical levels. It traces the state of the discussion of these correlations in the post-soviet media such as Ukraine. The study describes that domesticating the importance of the appropriate partnership between the three communication technologies. The thesis is that journalism, advertising and PR create a mutual connection that takes place in an atmosphere of PR and advertising permissiveness and deepens with the development of digitalization, Social network development. The present research is based on a comprehensive approach. The inductive and deductive methods are adopted to discuss theoretical materials, and the interdisciplinary research method is used to detect PR-specific features as a philosophy of a new journalism project. The interpretive approach, usually employed to analyze media text as a complex synthetic structure, was also taken into consideration. The analytical method application identified the modern means of substantiating the ideological, esthetical and informative value of brand journalism and spin doctor. The innovative character of modern media as a behavioral strategy in the advertising and PR industry consists in the fact that it is a form of creative production and behavior rather than adapting a specific communication situation. The article examines the main directions of contemporary interactions between PR, advertising and journalism as a media content creation. In this context, it is asserted that advertising, journalism and PR activities can contribute to the creation of media content. At some point, good media content is achieved not only as a result of this competition but also from the correlation between PR, advertising and journalism.
