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Dissertations / Theses on the topic 'Advertisements – Hong Kong'

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Published: 26 July 2024

Last updated: 28 July 2024

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1

Lee, Yik Fung. "The discourse of advertisements in Hong Kong magazines." HKBU Institutional Repository, 1999. http://repository.hkbu.edu.hk/etd_ra/402.

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2

Kwok, Wai Yee Susanna. "Cultural values in Hong Kong newspaper advertisements, 1949-1998." HKBU Institutional Repository, 2001. http://repository.hkbu.edu.hk/etd_ra/303.

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3

Ma, Mei-lin Linda. "Multimodal discourse analysis of advertisements of Hong Kong charity organizations." Click to view the E-thesis via HKUTO, 2005. http://sunzi.lib.hku.hk/hkuto/record/B31789729.

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4

Ma, Mei-lin Linda, and 馬美蓮. "Multimodal discourse analysis of advertisements of Hong Kong charity organizations." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2005. http://hub.hku.hk/bib/B31789729.

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5

Ng, Wan Yi Daphene. "A linguistic analysis of puns in advertisements in Hong Kong." HKBU Institutional Repository, 2005. http://repository.hkbu.edu.hk/etd_ra/644.

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6

Sum, Kit Ming. "A study of the discourse of advertisements : the Cantonese advertisements on television in Hong Kong." HKBU Institutional Repository, 1995. http://repository.hkbu.edu.hk/etd_ra/92.

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7

Siu, Weng Chi Priscilla. "A study of code-switching in Hong Kong TV advertisements and the construction of Hong Kong Chinese identities." Thesis, University of Macau, 2018. http://umaclib3.umac.mo/record=b3953507.

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8

Zhu, Yu, and 朱宇. "Commercial advertisements in Ming Pao (Hong Kong) & Jin Wanbao (Tian Jin)." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2001. http://hub.hku.hk/bib/B31225597.

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9

Chik, Hsia-hui Alice, and 戚夏蕙. "Adolescents' critical reading of advertisements and public service messages: the interpretation of identitiesand meaning." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2001. http://hub.hku.hk/bib/B31944784.

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10

Yu, Choy-ying Maria, and 余采霙. "Content analysis of Hong Kong residential real estate newspaper advertisements, 1953 to 1992." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2012. http://hdl.handle.net/10722/193473.

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This is an original study based on information in publicly available newspaper advertisements and other available documentary data that span a period of over 40 years on the changes in consumer preferences for housing attributes. The aim study is to evaluate Fong’s (2007) hypothesis, “The Hong Kong domestic ideal has moved from a concern for utility in 1970’s to a concern for quality and stylish living in 1990’s” using superior information. It traces the changes in advertisements by using the content analysis method and case studies. Reviewing 2,000 data sets drawn from samples of newspapers for four months out of each year for over 40 years from 1953 to 1992, it was found that the image of a flat, as created by developers, changed over time. Over the years, developers have sequentially made use of the listings of interior space, exterior space, and surrounded environments to emphasize the respective elements of an “ideal” home. These changes were well demonstrated by the real estate advertisements in Hong Kong.
published_or_final_version
Real Estate and Construction
Master
Master of Philosophy

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11

Tang, Yin-loong Raymond, and 鄧彥龍. "Textual, discursive, and visual construction of identities of childrenin Chinese advertisements in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1998. http://hub.hku.hk/bib/B31237733.

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12

Tang, Yin-loong Raymond. "Textual, discursive, and visual construction of identities of children in Chinese advertisements in Hong Kong /." Hong Kong : University of Hong Kong, 1998. http://sunzi.lib.hku.hk/hkuto/record.jsp?B19003602.

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13

Tse, Yee Wan Yvonne. "Discourse analysis of lesbian and gay male dating advertisements." HKBU Institutional Repository, 1999. http://repository.hkbu.edu.hk/etd_ra/404.

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14

Tsang, Hing Yiu. "The structure and pressure tactics of internet charity organizations' advertisements." HKBU Institutional Repository, 2007. http://repository.hkbu.edu.hk/etd_ra/849.

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15

Ng, Hong Chao. "A study of the mixing of English in Chinese newspaper advertisements in Hong Kong and Macao." Thesis, University of Macau, 2006. http://umaclib3.umac.mo/record=b1637009.

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16

Chan, Shui Ling. "A study of the written discourse of the Chinese advertisements in printed matters in Hong Kong." HKBU Institutional Repository, 1998. http://repository.hkbu.edu.hk/etd_ra/105.

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17

Tang, Yan Hing Alvin. "An analysis of figure improvement advertisements for different target genders on printed matters." HKBU Institutional Repository, 2005. http://repository.hkbu.edu.hk/etd_ra/648.

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18

Zhu, Yu. "Commercial advertisements in Ming Pao (Hong Kong) & Jin Wanbao (Tian Jin) : characteristics of rhetoric and its educational meanings /." Hong Kong : University of Hong Kong, 2001. http://sunzi.lib.hku.hk:8888/cgi-bin/hkuto%5Ftoc%5Fpdf?B23457041.

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19

郭寶珊. "香港廣告文稿的語言特徵 = The characteristics of language used in the scripts of Hong Kong advertisements." Thesis, University of Macau, 2001. http://umaclib3.umac.mo/record=b1636187.

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20

Mogaji, Emmanuel. "Emotional appeals in UK banks' print advertisement." Thesis, University of Bedfordshire, 2016. http://hdl.handle.net/10547/622103.

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The unprecedented turbulence and uncertainty experienced in global economic and financial markets because of the 'credit crunch' has had a damaging impact on consumer confidence. Trust and credibility have been eroded as many customers feel let down by the banks suggesting the need for banks to rebuild constructive dialogue and long-term, meaningful relationships with their customers again. Though financial service, in this case, is considered a utilitarian service, based on the fact that money is needed to support people‘s daily activities, the present state of financial service has suggested the need for banks to appeal to consumers‘ emotions with the aim of improving their reputation. Also, the competition within the industry also could suggest the need to adopt an emotionally appealing advertisement strategy as emotions are known to play an influential role in building robust brand preference. This study builds on the communication theory, meaning transfer theory and consumer involvement theory, to understand the messages the banks are sending out and to elicit consumers‘ emotional reaction. One thousand, two hundred and seventy-four UK bank advertisements in nine national newspapers were content-analysed to identify the emotional appeals presented by the banks. The perception of these appeals and their associated meanings were sought through semi-structured interviews with 33 participants in London and Luton. The results of the analysis indicated that UK Banks are utilising emotional appeal in their advertisements to reach out to the consumers to convince them to upgrade their account, to open an additional account or switch their account. The most predominantly used appeals were relief and relaxation followed by excitement and happiness or satisfaction with the bank, and finally, security and adventure. However, variations were found in different financial products that employed emotional appeals. It was found that high-involvement products such as mortgages and loans used fewer emotional appeals. Both bank groups - high street banks, including the big four (Barclays, HSBC, Lloyds and RBS) and non-high street banks, such as the new entrants, supermarket brands, and online banks were using emotional appeals. However, it is acknowledged that the communication strategies between these banks could be different as the non-high street banks are more likely to repeat and publish the same messages across many newspapers, instead of publishing different emotionally appealing advertisements. Though consumers acknowledged these emotional appeals in the advertisements, they were more concerned about their relationship with the banks as they don‘t rely on advertisements to make a financial decision. Rather, recommendations from families, friends and associates and also branch location are more important when deciding on which bank to choose. The lack of congruency between financial services and emotional appeals in advertisements is also observed as customers are more likely to be persuaded by rational appeals however this study has not completely ruled out emotional appeals in bank advertisements as the use of both types of appeals is recommended. The study provides important theoretical and managerial contributions to understanding how the consumers understand meaning-embedded advertisements produced by the banks. Managers will be able to consider the implications of advertisements in enhancing their brand equity and building relationships with customers in anticipation that, by word of the mouth and established relationship, their bank‘s reputation will be enhanced. Limitations of the study and opportunities for future research are identified.

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21

"Content analysis: print advertisements in women magazines in Australia and Hong Kong." 1999. http://library.cuhk.edu.hk/record=b5889450.

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by Iu Ho Tsz Carmen & Tam Suk Yan Tammy.
Thesis (M.B.A.)--Chinese University of Hong Kong, 1999.
Includes bibliographical references (leaves 124-132).
abstract --- p.ii
TABLE OF CONTENTS --- p.iii
LIST OF TABLES --- p.v
ACKNOWLEDGEMENTS --- p.viii
CHAPTER
Chapter I. --- Introduction --- p.1
Chapter II. --- Literature Review --- p.5
Chapter III. --- Background --- p.11
Chapter IV. --- Hypotheses --- p.18
Chapter V. --- Methodology --- p.25
Content Analysis --- p.26
Information Content --- p.26
Emotional Appeal --- p.26
Sex Appeal --- p.27
Selection of Magazines --- p.28
Selection of Advertisements --- p.29
Evaluation of Advertisements --- p.29
Survey --- p.30
Chapter VI. --- Results --- p.32
Content Analysis --- p.32
General Magazine Profile --- p.32
General Presentation of Advertisements --- p.33
Proportion of Advertising Product Category in Women's Magazines --- p.33
Color and Size --- p.34
lmage Model --- p.35
Contact Methods --- p.36
Information Content --- p.37
Emotional Appeal --- p.42
Use of Sex Appeal --- p.44
Survey --- p.46
Reading Habit --- p.46
Advertising Effectiveness --- p.49
Information Content --- p.49
Emotional Appeal --- p.52
Perception Towards Sex Appeal --- p.56
Definition of Sex Appeal --- p.56
Impression on Sex Appeal --- p.58
Comparison of Feelings --- p.59
Chapter VII. --- Discussions And Implications --- p.61
General --- p.61
Advertisers' Selection of Magazines --- p.61
Necessities of Contact Modes --- p.62
Information Content --- p.63
Text Level vs. Information Level --- p.66
Usefulness vs. Attractiveness of Advertisements --- p.66
Emotional Appeal --- p.66
Sex Appeal --- p.67
Women's Perceptions of Sex Appealin Print Advertisements --- p.67
Appropriateness/Acceptance Level of the Use of Sex Appeal --- p.68
Acceptance Level of Sex Appeal vs. Age --- p.69
Sex Appeal vs. Nudity --- p.69
Limitations --- p.70
APPENDIX --- p.72
bibliography --- p.124

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22

"Level of androgyny, media exposure and students' evaluation of gender stereotypic advertisements in Hong Kong." 2004. http://library.cuhk.edu.hk/record=b5892073.

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Leung Hoi Man.
Thesis (M.Phil.)--Chinese University of Hong Kong, 2004.
Includes bibliographical references (leaves 77-82).
Abstracts in English and Chinese ; questionnaire in Chinese.
Chapter I. --- Introduction --- p.1
Chapter II. --- Literature Review
Chapter A. --- The concept of gender-role orientation and related studies --- p.5
Chapter B. --- The concept of androgyny --- p.9
Chapter C. --- "Related studies on gender-role orientation and the perception of ""gendered"" advertisements" --- p.12
Chapter D. --- "Evaluation of ""gendered"" advertisements from a cultivation perspective and related studies" --- p.16
Chapter E. --- The concepts of life style and socioeconomic status and their interaction with gender-role orientation --- p.21
Chapter III. --- Hypotheses --- p.29
Chapter IV. --- Methodology
Chapter A. --- Questionnaire design --- p.35
Chapter B. --- Sample design --- p.39
Chapter C. --- Variable construction --- p.41
Chapter V. --- Results
Chapter A. --- Hypothesis testing --- p.48
Chapter B. --- Further findings --- p.51
Chapter C. --- Analysis --- p.60
Chapter VI. --- Conclusion and Discussion --- p.68
Chapter VII. --- Appendices
Chapter A. --- Hypothesis model --- p.72
Chapter B. --- Sample questionnaire --- p.73
Chapter VIII. --- References --- p.77

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23

"Female readers perceptions and attitudes to advertisements in women's magazine with explicit female nudity." Chinese University of Hong Kong, 1992. http://library.cuhk.edu.hk/record=b5887129.

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Ho Chi Fun, Edward.
Thesis (M.B.A.)--Chinese University of Hong Kong, 1992.
Includes bibliographical references.
ABSTRACT --- p.i
ACKNOWLEDGEMENT --- p.iii
Chapter
Chapter I. --- INTRODUCTION --- p.1
Title of the project --- p.1
Literature Review --- p.1
Effectiveness of Nude Models --- p.2
Statement of the Problem --- p.6
Purpose of the Study --- p.6
Objectives --- p.6
Justification --- p.7
Scope of the Study --- p.7
Hypotheses --- p.8
Methodology --- p.9
Types of Data --- p.9
Primary Data --- p.9
Sources --- p.9
Sample Design --- p.9
Sampling Plan --- p.9
Advertising Agents --- p.10
Female Magazine Readers --- p.10
Large Scale Questionnaire Survey --- p.10
Procedure --- p.10
Chapter II. --- INTERVIEW WITH THE WRITERS IN CREATIVE DEPARTMENT OF ADVERTISING AGENTS --- p.13
Interview with a Senior Writer in DDB --- p.13
Interview with a Writer in DMB --- p.15
Chapter III. --- QUANTITATIVE QUESTIONNAIRE SURVEY --- p.17
Basic Analysis of the Responses from Questionnaires --- p.18
Some Statistical Results of the Responses on Selected Advertisements --- p.20
Advertisement 1 : Frederique French Beauty Salon --- p.21
Advertisement 2 : Claris Paris (Skin Care Product) --- p.23
Advertisement 3 : Palmer's FadeCream (Skin Care) --- p.24
Advertisement 4 : Triumph Daily (Undergarment) --- p.25
Advertisement 5 : Outspan Grapefruit --- p.26
Advertisement 6 : Ferre Fragrance --- p.27
The Summary Table of Mean Scores on Different Construct --- p.29
"The Results on the most Favourite, least Favourite and the most Striking One" --- p.29
The Difference in Opinion among Students From Different Faculties --- p.30
The Summary Table for Opinion among Students from Different Departments --- p.32
Chapter IV. --- T H E RESEARCH IMPLICATIONS AND RECOMMENDATIONS --- p.33
Implications from the Contrast of Opinion --- p.33
The Conclusion on Hypotheses --- p.34
Recommendations for Future Research --- p.36
Limitations --- p.36
Recommendations --- p.37
Chapter V. --- MARKETING IMPLICATIONS --- p.38
APPENDIX --- p.39
BIBLIOGRAPHY --- p.86
QUESTIONNAIRE --- p.88

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24

"A study on the print recruitment advertisement market in Hong Kong with focus on South China Morning Post, Jobmarket, Recruit and Easyfinder." Chinese University of Hong Kong, 1993. http://library.cuhk.edu.hk/record=b5887574.

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by Chan, Ming-chu.
Questionaire in English and Chinese.
Thesis (M.B.A.)--Chinese University of Hong Kong, 1993.
Includes bibliographical references (leaves 109-110).
ABSTRACT --- p.ii
TABLE OF CONTENTS --- p.iii
LIST OF TABLES --- p.v
ACKNOWLEDGEMENT --- p.vi
CHAPTER
Chapter I --- INTRODUCTION --- p.1
Why The Topic Is Chosen --- p.1
Definitions & Abbreviations --- p.2
Overview --- p.3
Chapter II --- METHODOLOGY --- p.5
Sampling Method --- p.5
Data Collection & Analysis --- p.7
Chapter III --- NEWSPAPER DEVELOPMENT IN HONG KONG --- p.9
The Publishing Of Newspaper --- p.9
Newspaper Advertisement --- p.9
Chapter IV --- MARKET ANALYSIS --- p.12
Industry Profile --- p.12
Product Profile --- p.15
Consumer Profile --- p.17
Marketing Mix Analysis --- p.19
Entry/Exit Barriers --- p.24
Sources Of Competition --- p.25
Chapter V --- SURVEY FINDINGS --- p.27
Key Findings From Survey On Readers --- p.27
Key Findings From Survey On Advertisers --- p.30
Implications On Market Positioning --- p.31
Chapter VI --- CASE STUDIES ON MAJOR MARKET PLAYERS --- p.34
The Case Of JobFinder Of Easyfinder --- p.34
The Case Of Recruit --- p.38
The Case Of Classified Post Of SCMP --- p.42
The Case Of JobMarket --- p.46
Summary Of The Perceived Competitive Environment --- p.48
Chapter VII --- EVALUATION & RECOMMENDATIONS --- p.51
Positioning & Strategies Analysis --- p.51
Critical Factors Of Success --- p.58
Recommendations --- p.62
Chapter VIII --- CONCLUSION --- p.65
APPENDIX --- p.66
Chapter 1. --- HK Adex & Media Index --- p.67
Chapter 2. --- Recruitment Advertisement Analysis --- p.68
Chapter 3. --- Mechanical Details --- p.70
Chapter 4. --- Results Of Survey On Readers & Questionnaire --- p.71
Chapter 5. --- Results Of Survey On Advertisers & Questionnaire --- p.88
Chapter 6. --- information & Questions Sheet For Interview --- p.97
Chapter 7. --- Sample Covers of EasyFinder --- p.100
Chapter 8. --- Sample Cover of Recruit --- p.101
Chapter 9. --- House Advertisement of Recruit in Offer of Premium --- p.102
Chapter 10. --- House Advertisement of Recruit on Easy-Resume --- p.103
Chapter 11. --- House Advertisement of Recruit on Recruit Easy --- p.104
Chapter 12. --- sample Cover of Classified Post of SCMP --- p.105
Chapter 13. --- House Advertisement of SCMP on Careers Post --- p.106
Chapter 14. --- House Advertisement of SCMP on JobLine --- p.107
Chapter 15. --- Sample Cover of JobMarket --- p.108
BIBLIOGRAPHY

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