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1
Ginting, Sinta P. Amelia, Rahmadsyah Rangkuti, and Muhammad Yusuf. "Function of The Language Style Used in Women Commercial Product Advertisements: A Stylistic Analysis of Language." Rainbow: Journal of Literature, Linguistics and Cultural Studies 9, no. 2 (October 29, 2020): 187–95. http://dx.doi.org/10.15294/rainbow.v9i2.39987.
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The objectives of this research are to find out the types of the language style used in selected Woman Commercial Product Advertisement and to explain the function of language style in selected Woman Commercial Product Advertisement. The concept of stylistic is analyzed by using William Wells’s theory which discussed about language style. A qualitative research method is used in analyzing this research. The result of this research shows that some types of language style are found in the data. From 10 advertisements analyzed, the researcher found 4 hard cell styles, 3 soft cell styles, 2 slice of life styles, and 1 demonstration style. Hard cell style mostly appears in women product’s advertisements because the advertiser mostly used a rational informational message that is designed to touch the mind and to create a response based on logic.
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May Adelia Pramesti and Eko Cahyo Prawoto. "STILISTIKA PADA IKLAN PRODUK KECANTIKAN DI YOUTUBE." Buana Bastra 7, no. 2 (November 20, 2020): 62–68. http://dx.doi.org/10.36456/bastra.vol7.no1.a3274.
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Youtube is one of the facilities of information on social media to air an advertisement. Youtube is visited by many people, especially teenagers. Many advertisements are aired on youtube, one of them is a beauty product advertisement. Beauty products are in high demand by Indonesian women, especially teenagers, because basically women always want to look beautiful. The use of language styles and impressions that we can catch on the beauty products advertisement is one of the things that influences consumers to be interested in buying it. The basis of this research begins with linguistics, namely stylistics. The purpose of this research is to describe more deeply, adequately, and comprehensively about climax language style, hyperbole language style, metaphorical language style and image on beauty products advertisements on youtube. The theory used in this research is stylistic theory. The method used in this research is qualitative method. Data collection techniques using documentation and observation. The data analysis technique used is descriptive data analysis techniques (processing, analyzing, and interpreting data). The results of the research found on the beauty products advertisement on youtube, amounting to 60 products include climax language style, hyperbole language style, metaphorical language style, and imagery (vision and touch). Conclusions and suggestions are given so that this research is useful for other researchers, advertisers, and the society.
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Abdillah, Dicky, Yunita Nugraheni, and Budi Tri Santosa. "ANALYSIS OF DICTION AND LANGUAGE STYLE OF COMMERCIAL ADVERTISEMENT IN THE JAKARTA POST." Premise: Journal of English Education 11, no. 1 (February 28, 2022): 1. http://dx.doi.org/10.24127/pj.v11i1.3553.
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This study aims to describe the diction and language style in the commercial advertisement of The Jakarta Post newspaper. This type of research is descriptive qualitative research. The data source used in this study is The Jakarta Post, published in October 2019. The data in this study are in the form of words, phrases, clauses, sentences, and expressions in the form of narrative that meet the classification of language style, diction, and advertisement style. Based on the analysis of 19 data, 11 data on Soft Style and 8 Hard Style advertisement styles were found, along with 13 data on connotation diction and 6 data on denotation diction. Meanwhile, 6 data on hyperbole language styles, five alliteration language styles, four metaphorical language styles, two personification language styles, and one each for assonance and metonym language style were found. In addition, the function of the language style is also found, namely 8 data functions to persuade the reader, 5 data functions to create a certain mood, 3 data functions to make the writer’s idea clearer, 2 data functions for the artistic effect of the idea being offered by the writer, and 1 data that serves to increase the reader’s taste. Interestingly, hyperbole is the favorite language style found in the 12 commercial advertisements in The Jakarta Post was published in October 2019, and its function is to persuade the readers.
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Hesti, Hesti, Muhammad Rapi Tang, and Andi Agussalim Aj. "Functions of Rhetoric and Figurative Language in Instagram Social Media Skin Care Ads." Journal of Asian Multicultural Research for Social Sciences Study 3, no. 2 (May 31, 2022): 44–48. http://dx.doi.org/10.47616/jamrsss.v3i2.282.
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Instagram is one of the means of information on social media to display an advertisement in the form of images or videos. Instagram is visited by many people, especially teenagers. Many advertisements are displayed on Instagram, one of which is an advertisement for skin care products. Skin care products are in great demand by Indonesian women, especially teenagers, because basically women always want to look beautiful and glowing. The use of language style and the impression that we can catch on skin care product advertisements is one of the things that influence consumers to be interested in buying them. The basis of this research begins with linguistics, namely stylistics. This study aims to examine more deeply, adequately, and comprehensively about alliteration style, hyperbole style, metaphorical style, personification style and function of language style in skin care advertisements on Instagram. The theory used in this research is stylistic theory. The method used in this research is qualitative method. Data collection techniques using documentation, reading and recording. The data analysis technique used is descriptive data analysis technique (processing, analyzing, and interpreting data). The results of the research found in Instagram social media skin care advertisements found that there were forms of rhetorical language styles including alliteration, assonance, asidenton, polysidenton, eroticism and hyperbole. In addition, figurative language styles were also found including simile, personification, synecdoche, and metonymy. The language style function found aims to explain, strengthen and bring life to inanimate objects in Instagram social media skin care advertisements.
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Dennaya, Irene Anggita, and Barli Bram. "LANGUAGE STYLE IN FASHION ADVERTISEMENTS OF ONLINE VOGUE MAGAZINE." JOALL (Journal of Applied Linguistics and Literature) 6, no. 2 (August 14, 2021): 277–89. http://dx.doi.org/10.33369/joall.v6i2.14549.
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In advertising, one of the purposes of communication is to offer a particular product. Advertisements display the advantages, features, and values of the products. This paper aimed to analyse the language styles used in online Vogue Magazine fashion advertisements. The data were collected by selecting ten advertisements collected from Vogue Magazine’s compilation entitled “The Fall 2020 Trends Vogue Edition Editors are Shopping This Season” published on 18 September 2020. The researchers employed mixed methods to analyse the language styles used in the fashion advertisements based on nine types of language styles proposed by Wells, Burnett, and Moriarty (1995). The results showed that there were three language styles found from ten online fashion advertisements in Vogue Magazine advertisements, namely the hard sell style (three times), soft sell style (three times), and mixed style or the combination of the hard sell and soft sell styles (four times). Each advertisement style has its specific features and functions in fashion promotion.
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Gita, Intan Swasti, and Ana Ana Rosmiati. "Parodi Pada Iklan Televisi Axis Serial Iritology Melalui Pendekatan Format, Struktur, Gaya Dan Teknik Iklan." CITRAWIRA : Journal of Advertising and Visual Communication 2, no. 1 (June 12, 2021): 01–22. http://dx.doi.org/10.33153/citrawira.v2i1.3658.
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Axis advertisement is an advertisement that uses a parody approach using cultural references and community habits, one of which is the Axis Serial Iritology advertisement. The issue in this study is about parody on Axis Serial Iritology television advertisement through format, structure, style, and advertising techniques with the aim of describing parody on Axis Serial Iritology television advertisements through advertising approach. The research method used is descriptive qualitative to analyze this advertisement based on the format, structure, style, and technique of advertising according to Vilanilam and Varghese. Advertising approach using problem-solution format, a slice of life, burlesque, and testimonial format is used in the Axis serial Iritology ad. The advertising structures used are vignette, comparison, and continue series, whereas the ad style used is dominantly comedy, however, there are some scenes that are inserted in fantasy style. The technique used in the Axis Iritology advertisement uses the touch of animation and special effects in the middle and end of the ad. Parody in advertisements can be the main attraction in presenting an ad.
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Juliyanti, Ade Indah, and Tiarma Ika Yuliana. "Language Styles in Advertisement: National Geographic Cover Planet or Plastic?" JEdu: Journal of English Education 2, no. 2 (July 31, 2022): 138–45. http://dx.doi.org/10.30998/jedu.v2i2.6711.
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Language has the power to influence people and their behavior in many instances, one of which is in the field of advertising. Magazine advertisements are not simply constructed but they are carefully made with many considerations. One of the considerations is that they have the intention to attract readers to buy any products advertised. Magazines in many instances employ more than one language style to produce a splendid advertisement. Magazines have their own way to manifest their ideas to promote a product. Language styles of advertising in magazines play an important role to attract the reader's attention. The purpose of this study is to identify the language styles of advertising employed in National Geographic Magazine and to explore how the delivery of meaning is set to the readers through the language styles of advertisement employed. This study utilizes qualitative descriptive methods and focuses on the theory of Pop. The data were taken from National Geographic Cover: Planet or Plastic? Issue. The results of this study showed that the advertisements in National Geographic Magazine used four language styles: morphological, syntactical, rhetorical, and slogan style. Among these four, the rhetoric style was the most used in this National Geographic Cover
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Saputri, Yuli Elyanur, Jumat Barus, and Hayatul Muna. "Language Styles Used in English Commercial Product and Educational Advertisements on Internet." ITQAN: Jurnal Ilmu-Ilmu Kependidikan 13, no. 1 (June 30, 2021): 15–40. http://dx.doi.org/10.47766/itqan.v13i1.451.
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This research aims to analyze the kinds of language styles used in English Commercial Products and Educational Advertisements on the internet. This research used a qualitative descriptive technique by collecting fifteen English Commercial Products and five Educational Advertisements from the internet and using them as documentation. Data analysis techniques used are data condensation, data display, and drawing conclusion/verification. As the results of this research, the researcher found six language styles used in commercial product advertisements: spokesperson, problem solution, demonstration, a slice of life, comparison, and combination of problem solution and comparison style; and three language styles used in the educational advertisement: hard sell, soft sell, and straightforward style.
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Huang, Hsieh-Hong, Jian-Wei Lin, and Xin Chun Li. "The Influence of Mobile Video Advertisement Context and Consumers’ Learning Style on Advertising Effects." Mobile Information Systems 2022 (October 19, 2022): 1–9. http://dx.doi.org/10.1155/2022/1814970.
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Consumers’ learning styles influence their attitudes toward advertisements and, in turn, their purchase intention. In particular, learning styles differ in terms of visual attention when viewing static objects. However, despite the increasing popularity of mobile video advertisements, few studies have used visual attention to observe consumer cognition and purchase intention. Additionally, there is a research gap regarding the influence of the context of mobile video advertisements on purchase intentions. Based on learning style theory, this study used an eye tracker to observe and record subjects’ eye movements while watching advertisements to explore whether their visual attention modulates purchase intentions because of individual learning styles. Moreover, the study investigated whether consumers possessed global or sequential learning styles in the context of mobile video advertisements. A quasiexperimental factorial 2 (mobile video advertisement: contextual/noncontextual) × 2 (learning style: sequential/global) study was conducted in Taiwan, and 32 valid subjects were recruited. We used eye tracking and questionnaire methods to gather data. The research variables were analyzed to understand their interactions and operational definitions. We found that consumers with different learning styles have varying visual attention to different mobile video advertisement contexts and different levels of purchase intentions. The results of this study can be used as a reference for future studies on mobile video marketing, learning styles, and advertising contexts. Additionally, it can be useful for advertisers when designing advertisements that enhance consumers’ purchase intentions.
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Puspa Priani, Dewa Ayu Made Nadya, A. A. Sagung Shanti Sari Dewi, and I. Gede Budiasa. "Language Style in the Advertisements Broadcast in Cassanova Bali Radio." Humanis 23, no. 2 (June 11, 2019): 90. http://dx.doi.org/10.24843/jh.2019.v23.i02.p02.
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The study entitled Language Style in the Advertisements Broadcast in Cassanova Bali Radio are aimed to identify the types of language styles used and to analyze the linguistic features that are applied in Cassanova Bali radio advertisements. The data of this study was taken from six advertisement scripts on Cassanova Bali radio that broadcast from August 1st until August 30th 2017. These data were collected by using documentation method and analyzed by using qualitative method based on the theory proposed by Holmes (1992) and Grey (2008). After analyzing the data, vernacular language is the most common language style used by Cassanova Bali radio and found in five advertisements (17 sentences), meanwhile the standard language is rarely used by Cassanova Bali radio and only found in one advertisement (3 sentences). It was also found that Cassanova Bali radio used five linguistic features to attract more consumers and the most common feature is familiar language (24 words), followed by use of imperative (15 words), hyperbole (6 words), repetition (3 words) and simple vocabulary (3 words).
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Yustiari, Ni Wayan Wida, I. Made Rajeg, and Putu Ayu Senja Asty Pratiwi. "Language Style of Advertisements." e-Journal of Linguistics 17, no. 1 (December 12, 2022): 62. http://dx.doi.org/10.24843/e-jl.2023.v17.i01.p08.
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The article aims to find the type of language style and the meanings implied in the advertisement. The data were taken from advertisements in Now! Bali magazine was published from May 2018 to June 2018. They were analyzed using the descriptive qualitative method and the theory type of language style (Wells, 2009) and the theory of meaning (Keraf, 2006). The result show that there are seven types of language style applied in them including similes, personification, metonymy, alliteration, assonance, ellipsis, and hyperbole. In terms of meaning, denotative and connotative meanings are implied.
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Supriatnadi, Nandi, Adriana Hasibuan, and Muhammad Ali Pawiro. "LANGUAGE STYLE OF BEAUTY PRODUCT IN COMMERCIAL ADVERTISEMENT DISPLAYED ON JAPANESE TELEVISION." Language Literacy: Journal of Linguistics, Literature, and Language Teaching 7, no. 1 (June 28, 2023): 208–17. http://dx.doi.org/10.30743/ll.v7i1.7183.
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This study examines the diction and style of language in commercial advertisements for Nivea beauty products and aims to describe and explore the meanings of the expressions written in the advertisements. Data in the form of phrases, sentences, and images are analyzed using a qualitative descriptive analysis. The results of the study show that the dictions in the Nivea-UV (予防美容ケア) advertisements are all directly related to the vocabulary for beauty care. There are also borrowed words from English to clarify the products offered. The style of language in the advertisement consists of eight hyperboles, two metaphors, and one synecdoche, metonymy, repetition, and onomatopoeia, respectively. The style appears in the form of exaggeration, presenting something clearly, repeating words, emphasizing certain words, showing the same word order, having words that express a relationship, and having words that represent associations or attributes. To refine language, there is politeness in the language forms of kenjou and teinei. The diction and style of language have their own characteristics, namely firmness and solidity, so that the intentions and meaning of the advertisement can be understood by the target audience.
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Syaputri, Komala Dwi, and Neti Afriani. "Language Styles Analysis in Coffee and Tea Advertisement on Mass Media." ENGLISH FRANCA : Academic Journal of English Language and Education 6, no. 2 (November 30, 2022): 373. http://dx.doi.org/10.29240/ef.v6i2.5319.
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This research aims to describe the language style used and the meanings contained in the coffee and tea advertisement on mass media. Researchers chose coffee and tea advertisement in mass media as the object of research. The method in this research was descriptive qualitative. The data collection technique was observation and notetaking. The data collected were categorized according to the type of advertisement and then analyzed one by one using language style theory and semantic theory. The results of this research found 27 data on coffee and tea advertisement containing language styles, consisting of 3 rhetorical language styles (consisting of 1 alliteration, 7 assonances, and 11 hyperboles), then 3 figurative language styles (consisting of 1 personification, 1 simile, and 2 synecdoches), and 4 denotative meaning (does not contain language style), as well as the semantic meaning contained in it. The repetition of consonant sounds always occurs in an alliteration language style. While in assonance, the style of language was in the form of repetition of the same vowel sound to achieve the goal of obtaining a beautiful effect in a sentence. Meanwhile, hyperbola was a style of language that tends to exaggerate the actual reality. In the figurative style, personification was a style of language that describes inanimate objects as if they saw a living creature. In contrast to simile, this style was comparing the similarities of something, and synecdoche was a style of language used to express a whole or a part. While denotative meaning was a language or word that was used to express something that was without any deviation from the word. Hyperbole was the most common language style found in this research. This was because the advertisement writer wants to highlight the specialty of the coffee and tea products offered by using excessive elements in the advertising language and wants to define a product in an interesting sentence through a short direct comparison. The element of exaggeration in his words was evident in the style of hyperbole.
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Halim, Puspita. "SPEECH ACT EXPRESSIONS IN THE ADVERTISEMENTS ON TELEVISION: A Case Study of Three Advertisements Both Food & Health Products and Cell-Phone Provider." Jurnal Bahasa Inggris Terapan 2, no. 1 (March 1, 2016): 15–27. http://dx.doi.org/10.35313/jbit.v2i1.1281.
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The study entitled “Speech Act Expressions in the Advertisements on Television: A Case Study of Three Advertisements Both Food & Health Products and Cell-phone Provider” seeks to illuminate the types of speech acts based on Searle (1979) and the approaches of advertisements proposed by Book and Schick (1996). This study mainly uses a qualitative method to analyze the collected data in this research. The data sources are in the form of verbal texts, namely, statements of the speaker’s dialogue and narration both Food & Health Product and cell-phone provider advertisements. These advertisements were taken from several private TV stations aired during 1st March – 30th April 2010. The three advertisements were selected and categorized into four styles, namely, dramatizations, demonstrations, presentations, and testimonials. These commercials were classified into three tones, namely, factual, emotional, and humorous. Furthermore, the research was conducted to investigate the types of speech acts expressed in these different styles and tones of advertisements, namely representatives, directives, commissives, expressive, and declaratives. The study has discovered three tones within testimonial, demonstration, and presentation styles. Furthermore, it has exposed one emotional tone within presentation style. And two factual tones within testimonial and demonstration styles. This research has obtained linguistic notion and comprehension for students who are engaged in learning speech act expression in several utterances, mainly advertisements. Keywords: speech act, advertisement, style, tone
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Triawan, Gusti, and Tegar Prahara Putra. "THE USE OF LANGUAGE STYLE IN TELEVISION ADVERTISEMENT." Indonesian Journal of Multidisciplinary Science 1, no. 4 (January 28, 2022): 339–46. http://dx.doi.org/10.55324/ijoms.v1i4.64.
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The form of persuasion can be in the form of using language styles that can influence the audience's mindset so that they are interested in trying and buying the products offered. The problem that will be discussed in this research is what style of language appears and the meaning of language style in advertisements for facial cleansers, skin softeners, toothpaste, instant noodles, tea, butter, detergents, wafers, instant drinks, paints, and dairy products. This study aims to describe language styles that appear and the meaning of language styles in advertisements for various products on television. The method used is the analytical narrative method. The technique used is the recording and note-taking technique. The origin of the data is obtained from television advertisements downloaded from YouTube. The advertisements were chosen at random from a total of 20 that were broadcast on private television for the previous four years, from 2018 to 2021. The results of the study showed that the language styles that appeared in the advertisements were in the form of repetition, rhetoric, hyperbole, personification, metaphor, simile, synecdoche, metonymy, repetition, paradox, climax, alliteration, and parallelism.
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Arifah, Nur, Djatmika Djatmika, and Riyadi Santosa. "Conjunctive Relation in English Advertisement on Child and Teen Magazines." Indonesian Journal of EFL and Linguistics 4, no. 2 (November 15, 2019): 263. http://dx.doi.org/10.21462/ijefl.v4i2.185.
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There are many previous types of research about semiotics, language style and image in analyzing advertisements. This study analyzes advertisements by conjunctive relations. This is aimed at observing how the conjunctive relation analyzing the advertisement and constructing the meaning to target readers. This study describes the use of conjunctive relation that results from different stages in the advertisement. The data used advertisements published from August – September 2018 in Junior and Teen Magazine. The method of this study is descriptive qualitative. This study used purposive based sampling based on the objectives of the study. In analyzing data, researchers use Systemic Functional Linguistics approach. This step of analysis uses a domain, taxonomy, componential and cultural theme analysis. The study finds out that the advertisement is structured by exposition genre and the message is delivered well to specific target readers; children or teenagers. Besides,conjunctive relation’s analysis finds the invitation meaning explicitly. In conclusion, the language and meaning are easy to understand both the target readers.
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Irfan, Muh. "Penggunaan Bahasa dalam Spanduk Iklan Partai Politik Periode 2014-2019 di Lombok Timur." Jubindo: Jurnal Ilmu Pendidikan Bahasa dan Sastra Indonesia 4, no. 1 (June 13, 2019): 38–53. http://dx.doi.org/10.32938/jbi.v4i1.150.
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The research is aimed to investigate the type of diction and language style which used in political party banner advertisement in East Lombok. This research was descriptive qualitative to get some basic information about the diction and language style which used in banner advertisement political party in East Lombok. To collect the data, the researcher used documentation which includes book, newspaper, magazine, photo or picture in order to find out the source. The data were a photo of a political party banner advertisement in East Lombok. The data were analyzed by using textual analysis with particular criteria which concerned with analyzing the language element in the political party banner advertisement in East Lombok. Based on the analysis result there are some findings. The diction used political party banner advertisement in East Lombok were connotative and denotative. The language style used was alliterated, assonance, personification, and hyperbole. After all the hyperbole style was dominated.
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Niswa, Khairun, Hastianah Hastianah, Herman Herman, Endang Fatmawati, Nanda Saputra, and Mukmin Mukmin. "Understanding Meaning From Online Advertisement Through Semantics Analysis of Slang (SAOS): A Case on Semantics." Studies in Media and Communication 11, no. 5 (March 16, 2023): 2. http://dx.doi.org/10.11114/smc.v11i5.6008.
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This study was conducted to analyze the types and dominant types of semantic meaning of slang word in online advertisement. This research is to explain about various kinds of semantic meaning of slang that used in online advertisement. The phenomenon of slang, especially in online advertisement, has became a trend or style of speech in society. As part of everyday communication, it is always found in human daily conversation. The advertiser used slang language in the online advertisement to catch or attracting millenial generation attention. This research uses qualitative descriptive method. The data from this study are all utterances that consists of 12 selected online advertisement. Semantics (the study of meaning) theory proposed by Leech is used to examine the data utilizing the seven categories of meaning (1983). Seven different categories of meaning are used to categorize the data: denotative, connotative, social, affective, reflective, collocative, and thematic meanings. As a result, five different sorts of meaning have been identified: denotative, connotative, social, affective, and reflective. Online advertisements primarily use denotative meaning.
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Nawawel Sakti Aroisi, Nawawel. "Iklan Animasi “Sebuah Kenangan Manis” Dalam Perspektif Kritik." CITRAWIRA : Journal of Advertising and Visual Communication 3, no. 2 (December 11, 2022): 169–82. http://dx.doi.org/10.33153/citrawira.v3i2.4638.
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“Sebuah Kenangan Manis” comercial ads by Khong Huan company received a lot of attention and appreciation from many internet users when it was released. By using 2D animation media created using the frame by frame technique, it requires animators to draw images one by one to animate the drawings. The animation of “A Sweet Memories” interesting because it is quite rare for advertisements made by local studios to use 2D animation media with quality that can be said to compete with foreign animation. In addition, in the advertisement, Khong Huan also claims to use a Japanese animation style called anime, which in Indonesia has quite a lot of fans. In response to the many appreciations for this advertisement, this study will try to directly analyze the animation visuals of “Sebuah Kenangan Manis” advertisement by frame by frame.
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Um, Nam-Hyun, and Ahnlee Jang. "Impact of celebrity endorsement type on consumers' brand and advertisement perception and purchase intention." Social Behavior and Personality: an international journal 48, no. 4 (April 7, 2020): 1–10. http://dx.doi.org/10.2224/sbp.8913.
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We examined how different types of celebrity endorsement influence consumers' advertisement and brand evaluation, and purchase intention. We also investigated the relationship between celebrity endorsement type and consumers' attribution style. Participants were 309 students from a private university in Korea. Results show there was no significant relationship between celebrity endorsement type and consumers' attribution style, or between consumers' identification with a celebrity endorser and attribution style. However, after a consumer's exposure to a celebrity endorsed advertisement, dispositional (vs. situational) attribution led to a more positive evaluation of the advertisement and brand. Last, we found that consumers' strong (vs. weak) identification with a celebrity endorser resulted in a more favorable evaluation of the advertisement and brand, and higher purchase intention. Theoretical and practical implications are discussed.
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Tenia, Nia, and Rahmat Saripudin. "ANALYSIS DICTION AND ANAPHORA LANGUAGE STYLE IN UNILEVER INDONESIA PRODUCTS ADVERTISEMENT ON TELEVISION." PROJECT (Professional Journal of English Education) 2, no. 1 (January 25, 2019): 58. http://dx.doi.org/10.22460/project.v2i1.p58-64.
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The purpose of this study are (1) Describe the diction or choice of words in unilever product advertising. (2) Describe the anaphoric language style in unilever product advertising. (3) Describe the function of the sentence in unilever product advertising. Techniques used to collect data in this study is by library techniques, techniques refer, and method of record. Library technique is an attempt to find written or oral data sources that are documentation. Techniques refer to the technique of providing data with the use of language, while the technique of note is advanced techniques refer to the recording of both the written and oral advertisement of unilever products on television. The next step of the data is classified according to the issues discussed about word choice / diction, anaphoral language style, and sentence function in unilever product advertisement. Based on the analysis of diction, anaphora language style, and sentence function on unilever product advertisement on television. The findings derived in the form of dictionary peculiarities are indicated by the use of appropriate and varied expressions and symbols, the use of various terms from foreign languages, and various expressions deliberately exaggerated to reinforce meaning.Keywords: Diction, anaphoric language style, sentence function, unilever product advertisement.
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Whissell, Cynthia, and Lorna McCall. "Pleasantness, Activation, and Sex Differences in Advertising." Psychological Reports 81, no. 2 (October 1997): 355–67. http://dx.doi.org/10.2466/pr0.1997.81.2.355.
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Advertisements in men's, women's, girls', and boys' magazines ( n = 38,195 words) were scored objectively in terms of 15 measures of linguistic style, e.g., use of common words, use of long words, use of specific words and emotional tone (pleasantness and activation, as measured by the Dictionary of Affect). There were several sex- and age-related differences among advertisements from different sources. Advertisements from boys' magazines were extremely active, those from women's and girls' magazines were shorter and unusually pleasant. In two follow-up studies ( N = 122 volunteers), objective emotional measures of advertising text proved to be related to ratings of persuasion and of success of appeal for individual advertisements. The most preferred advertisement for women was pleasant and active, that for men unpleasant and active. When men and women created advertisements, women's were shorter and more pleasant.
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Bennett, Roger, and Rita Kottasz. "Advertisement Style and the Recruitment of Charity Volunteers." Journal of Nonprofit & Public Sector Marketing 8, no. 2 (March 7, 2001): 45–63. http://dx.doi.org/10.1300/j054v08n02_05.
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Favour Ogemdi, Egwim, Nwulu Nina Felicia, and Iroagba Chioma Gloria. "Register as a Language Variation: A Linguistics Study of Advertising, Scientific and Official Writing." Sumerianz Journal of Education, Linguistics and Literature, no. 43 (September 21, 2021): 84–91. http://dx.doi.org/10.47752/sjell.43.84.91.
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This paper considered register as a language variation in English Language. The register of civil service also known as official writing, advertisement and scientific writing are discussed in great details. The study was based on the premise that language is used in different ways to achieve set goals. The achievement of this set goal of a society results to growth and development of that given society. The paper considered language register as an important element of linguistic style used by different writers in different fields to effectively pass their message across to their readers. This paper equally discusses the scientific writing and advertisement register as the different registers used while elaborately paying attention to their differences in diction, sentence variety, clarity and conciseness. The style of writing in the civil service register is seen as being peculiar to the officialese and therefore is restricted to the officialdom. Poetic devices as a linguistic style were also identified as language register of advertisement. A good understanding of the Standard English will enhance a better appropriation of register in different fields of learning. The researcher used a descriptive research approach to collect data. Data collected were interpreted based on the context of the different sentences. The researcher recommends amongst other things that the officialese, scientific and advertisement writers go through proper training and retraining on the use of English language at its standard status.
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PARZULOVA, Mariyana. "On the impact of manipulative advertising on public consciousness (based on a material of Bulgarian media)." Problems of slavonic studies 70 (2021): 146–55. http://dx.doi.org/10.30970/sls.2021.70.3743.
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Background: Advertisemments today play an exceptionally important role in the life of our society. By their concise form they draw the attention of people and stimulate them to buy goods and products and use various services. The role, functions, types and the importance of advertising messages attract the interest of specialists of various scientific fields in different countries. Almost all studies confirm the opinion that advertisements, besides being motivating and inducing, they also have manipulating function. Purpose: The aim of the present work is to study the manipulating impact of advertisements on public consciousness by various ways: verbal, visual etc., the stress being on language means (epithets, metaphores, antonyms, play upon words etc.). The object of the present study were advertisements in different Bulgarian media (by press and radio, television, internet). Results: This study proves that advertisements are given considerable place in electronic media and play an important role in the life of people mainly due to the language means used, thus becoming a powerful instrument for influencing society. A key point presented in the study is that users, young people in particular, do not trust much advertisement texts. This observation is based on the results of an inquiry among students which also show that interesting advertisements, while otherwise attractive and well-formed lexically, do not correspond to the actual quality of the products advertised. This ultimately leads to mistrust towards advertisements and advertisers iN general. Prognosis is made that in the future fewer people will trust advertisements no matter how vividly and emotionally effectively they are presented. Key words: advertisements, manipulation, language means, epithets, signal words, play upon words Bondgolova, V., 2007. The play on words in advertisement texts. TMG. XXXI, issue 2, Nish, April-June 2007, 401-419. Available at: http://teme2.junis.ni.ac.rs/public/journals/1/ previousissues/teme2-2007/teme2-2007-15.pdf. [Visited on March 5, 2021]. (In Bulgarian) Bondgolova, V., 2015. Characteristics of advertisement language and style. Lexical aspect. Veliko Tarnovo: Faber. (In Bulgarian) Bonev, B., 2017. Advertising of medicines and additives – the new opium for people. Available at: http://www.pharmacy-bg.com/novini/reklamata-nа-lekarstva-i-dobavki-noviyat-opium-za-naroda [Visited on April 10, 2021]. (In Bulgarian) Ivanov, L. Yu., Skovorodnikov, A. P. and Shiryaev, E. N., editors, 2003. Culture of Russian speech. Encyclopaedic dictionary and reference book. V. V. Vinogradov institute of Russian language at Russian academy of science, “Flinta” publishers, “Moscow” pub-lishers. (In Russian) Kaftandgiev, H., 2008. Harmony in advertising communication. Sofia: Siela soft and publishing. (In Bulgarian) Kara-Murza, S. Manipulation of consciousness. Available at: http: //www. klex.ru/65 [Visited on April 12, 2021]. (In Russian) Koltyisheva, E. Yu., 2008. Manipulating effect of contemporary advertisement texts: based on publications in lustrous women’s magazines in English. Academic philological work for acquiring M. A. degree, Yaroslavl. Available at: http://www.dissercat.com/content/ manipulyativnoe-vozdeistvie-v-sovremennom-reklamnom-tekste-na-materiale angloyazychnykh-glya. [Visited on April 12, 2021]. (In Russian) Manolov, E. L., 2017. Political advertisement. Between reality and manipulation. So-fia: published by Higher school of security and economics. (In Bulgarian) Panayotov, Kr., 2013. A study on the language of present day Bulgarian advertise-ments. In: M. Parzulova, compiler and chief editor. Bulgarian language at the beginning of the XXI century – a reflection of socal changes. Veliko Tarnovo: Published by “Znak’94”, pp.82–94. (In Bulgarian) Parzulova, M., 2016. Analysis of the results of an enquiry among students from Prof. Assen Zlatarov University in Burgas concerning “Place and role of media in students’ life”. In: M. Parzulova, editor. Media in students’ life and students about media. Scholarly re-search project. Veliko Tarnovo: Published by “Znak’94”, pp.10–36. (In Bulgarian) Vangelov, N., 2019. Ethics in advertising communication. Philosophical alternatives magazine. 4, pp.29–36. (In Bulgarian)
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Meng, Haoping. "The application of Puns in English Advertisements and translation strategy analysis." Advances in Education, Humanities and Social Science Research 1, no. 2 (September 20, 2022): 174. http://dx.doi.org/10.56028/aehssr.1.2.174.
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Advertisement, a single word is worth a thousand pieces of gold. Therefore, advertising language should not only greatly reflect the characteristics of products, short and to the point and humorous, eye-catching, advertised. Puns are a common rhetorical device in English advertisements. Puns will apply the previously familiar phrases, idioms, proverbs, etc. It not only increases the readability and cultural interest of advertising language but also brings economic benefits to cultural utility, killing two birds with one stone. However, pun translation itself is very complex, and pun translation in advertising is even more difficult. this paper start with the types of puns, expounds on the application skills of puns, and on the basis of considering the double meaning of puns and the style of advertising style, makes a preliminary discussion on the translation of English advertising puns from the aspects of set translation and compensation translation.
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Meng, Haoping. "The application of Puns in English Advertisements and translation strategy analysis." Advances in Education, Humanities and Social Science Research 2, no. 1 (September 20, 2022): 174. http://dx.doi.org/10.56028/aehssr.2.1.174.
Full textAbstract:
Advertisement, a single word is worth a thousand pieces of gold. Therefore, advertising language should not only greatly reflect the characteristics of products, short and to the point and humorous, eye-catching, advertised. Puns are a common rhetorical device in English advertisements. Puns will apply the previously familiar phrases, idioms, proverbs, etc. It not only increases the readability and cultural interest of advertising language but also brings economic benefits to cultural utility, killing two birds with one stone. However, pun translation itself is very complex, and pun translation in advertising is even more difficult. this paper start with the types of puns, expounds on the application skills of puns, and on the basis of considering the double meaning of puns and the style of advertising style, makes a preliminary discussion on the translation of English advertising puns from the aspects of set translation and compensation translation.
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Sundari, Wiwik. "Semiotika Iklan TIKI." Lensa: Kajian Kebahasaan, Kesusastraan, dan Budaya 2, no. 2 (August 11, 2012): 116–26. http://dx.doi.org/10.26714/lensa.2.2.2012.116-126.
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Semiotics is the study of sign. Sign can be word, gesture, traffic light, flag, and so on. One of the fields which is closely related to semiotics is advertising. Through advertisement, producers send messages for their product strength to consumers. Those messages are conveyed through advertisement, producers, send messages for their product strength to consumers. Those messages are conveyed through various kinds of signs either in the form of language, picture, caption, icon, index, or symbol. Advertisement is also a medium consisting of many kinds of signs. Those signs are used to reveal the strength of product which is eventually expected to be able to influence consumers to use the service. There is communicative exchange in Tiki advertisement between sender and receiver. Sender (advertisement conceptor/maker) of this advertisement makes good use of reward polluter style, that is, persuading consumers to try a service of Tiki. To draw consumers' interest to use the service, Tiki advertisement uses imperative sentences as well as praising words in its product.
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Pahlevi, Syah Reckha. "Analisis Iklan Jaminan Saldo Kembali dari Gopay Dalam Perpektif Teori Design Thinking." CITRAWIRA : Journal of Advertising and Visual Communication 3, no. 1 (June 12, 2022): 26–34. http://dx.doi.org/10.33153/citrawira.v3i1.4618.
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Improvement of technology is opening an oppurtunity for advertising to display the advertisement in many media. Now the company faces many form of media that can be used as advertising media. One of the media with a positive feedback for advertising media is streaming platform, for exempelr there is Youtube. Recently, GoPay as digital wallet service from GoJek company published an advertisment that have different look, it use two dimension animation format. Rubber Hose is the stlye that represent the style of animation in year 1930s used for the GoPay advertisement this time. This paper will be critisize and analyze based on design thinking theory by Tim Brown that consist of three phase, there are inspiration, ideation, and implementation about an advertisment that tittled “Jaminan Saldo Kembali dari Gopay”.
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Aprinica, Ni Putu Isha, Luh Eka Susanti, and Ketut Muliadiasa. "STILISTIKA PADA WACANA INSTAGRAM-ADS HOTEL KAYON RESORT." SASTRANESIA: Jurnal Program Studi Pendidikan Bahasa dan Sastra Indonesia 10, no. 3 (November 23, 2022): 101. http://dx.doi.org/10.32682/sastranesia.v10i3.2753.
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Advertising is part of the communication process in which the components contained in the advertisement are in the form of sentences as a form of language style commonly found in society. Kayon Resort is located on the hillside of Ubud, surrounded by the sacred Petanu River and lush tropical rainforest providing a relaxing atmosphere. The purpose of this study was to determine the meaning and stylistics of the Kayon Resort Ubud hotel advertisement.In terms of marketing the products and services owned by the kayon resort, management uses advertisements and uploads them on sosial media owned by the hotel. Various promos and attractive offers were made by the hotel, one of which is Instagram. This research is qualitative research that is described descriptively using advertising data uploaded to sosial media. This study discusses the stylistics and imagery used in the kayon resort advertisements uploaded on sosial media.
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Liu, Yu-Lun, Kathleen A. Keeling, and K. Nadia Papamichail. "An exploratory study of jobseekers’ decision-making styles, recruitment information sources and organisational attractiveness." Personnel Review 45, no. 6 (September 5, 2016): 1403–27. http://dx.doi.org/10.1108/pr-11-2014-0250.
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Purpose The purpose of this paper is to investigate the consequences of jobseeker decision-making style on information search behaviour, information evaluation and perceptions of organisational attractiveness (OA). In this study, the authors assess whether, when presented with a realistic job information searching scenario of receiving basic job information from a typical formal short job advertisement, maximisers and satisficers differ on need for further information and evaluation of further information from informal information sources in relation to valence and tie strength. Design/methodology/approach A scenario-based experiment was conducted on 280 participants from the USA, with work experience in retail, using Amazon Mechanical Turk. Findings The results show that, compared to satisficers, significantly more maximisers chose to search for further information about the company/vacancy after receiving a typical short advertisement message. Furthermore, the results highlight the moderating effects of decision-making style (maximiser vs satisficer), tie strength (strong-tie vs weak-tie provider) and message valence (positive vs negative) on jobseekers’ perceived OA. Practical implications Companies seeking to increase their candidate pool should consider accommodating the different decision-making styles of jobseekers by carefully designing the content of recruitment information and utilising recruitment information sources. Although conducted in just one sector, the ubiquity of the maximiser/satisficer decision-making style implies further research to assess the implications for other sectors. Originality/value Research on decision-making style in recruitment is relatively limited. This study demonstrates the differences between maximisers and satisficers in terms of job-related information needs, and the evaluation of the source/content, when searching for a retail trade job.
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Odoemenam, Temple Chibueze. "A Pragmatic Study of Language Use in Pentecostal Christian Church Posters." CLAREP Journal of English and Linguistics 1 (October 10, 2019): 119–36. http://dx.doi.org/10.56907/glr3py03.
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It has been observed that advertisers of Pentecostal church programmes make use of certain linguistic elements in their bid to attract and retain the attention of congregants to their different denominations. Most of such advertising goes to the level of making abstract offers of things the churches are not likely to be able to fulfill, thereby leaving readers to their own interpretations and conclusions. This style of advertisement has provoked an investigation into language use in Christian advertisements. Using pragmatic theoretical approach, this study examines some features of language, particularly in relation to the pragmatic strategies employed by copywriter and advertisers to persuade and manipulate an audience. The pragmatic theoretical approach is employed for data analysis because advertisement messages are usually emotive and subtextual and often adopt certain persuasive strategies as well as supra-semantic expressions meant to highlight the shortcomings of the readers. The data used in this study consist of eight poster advertisements which were collected from Uromi, in Edo State, Nigeria, based on their accessibility, availability and thematic presentations. The result of this study reveals a preponderance of implicature, deixis, and presupposition from all contextual facets as both the advertisers and their readers share common values which often form the base upon which they interact. This study views the advertisers’ appeal to the readers through the offer of some abstract benefits which are never fulfilled and for which the advertisers cannot be held responsible in any way and therefore recommends that such be discouraged in Christian advertisements.
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Islam, Aang Fatihul, and Dian Anik Cahyani. "A STYLISTIC ANALYSIS OF PERSUASIONIN WONDERFUL INDONESIA’S ADVERTISEMENT." Jo-ELT (Journal of English Language Teaching) Fakultas Pendidikan Bahasa & Seni Prodi Pendidikan Bahasa Inggris IKIP 3, no. 2 (February 28, 2020): 70. http://dx.doi.org/10.33394/jo-elt.v3i2.2427.
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Widely language is interconnected, language, for example, as a means of expression in advertising. Wonderful Indonesia conducted with the aim to analyze the linguistic aspects of the narrator's danger style in persuading from the public or the public about the greatness of Indonesia. The main purpose of this research is to remove the kind of language style features including lexical patterns and lexicon-syntax options that can be metaphorical and prosodic features in the movements of audiences or listeners that are implemented in the advertising of Wonderful Indonesia choice. This research uses a content analysis research design with stilistika approach. The findings show the narrator in the advertisement Wonderful Indonesia applies two types of stylistics with lexical patterns that become: repetition, parallelism, and numbers. The second type is the lexico-syntactic option (figurative language) which is: antithesis and personification.
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Wu, Jia-Fen, Tzong-Ru Lee, Irsan Prawira Julius Jioe, Chun-Yu Chien, and Lesse L. Mendy. "Determining the Key Factors for the Advertisement on Micro Cinema Using Grey Relational Analysis and Dramaturgy Model." International Journal of Synergy and Research 7 (March 2, 2019): 33. http://dx.doi.org/10.17951/ijsr.2018.7.0.33-47.
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<span lang="EN-US"><span style="font-family: TimesNewRomanPSMT; font-size: 9pt; color: #231f20; font-style: normal; font-variant: normal;">Technology advancement has seemingly made the world smaller, especially with the existence of tools<span style="font-family: TimesNewRomanPSMT; font-size: 9pt; color: #231f20; font-style: normal; font-variant: normal;"> such as a cell phone. Along with this development, new method of marketing and promotion has been<span style="font-family: TimesNewRomanPSMT; font-size: 9pt; color: #231f20; font-style: normal; font-variant: normal;"> formed. One of these strategies is the use of micro cinema. After suffiient background study on the<span style="font-family: TimesNewRomanPSMT; font-size: 9pt; color: #231f20; font-style: normal; font-variant: normal;"> factors that seemed to affect the effectiveness of micro cinema, these factors were then used to study<span style="font-family: TimesNewRomanPSMT; font-size: 9pt; color: #231f20; font-style: normal; font-variant: normal;"> the response by Taiwanese students and a working group as well as the working group from Mainland<span style="font-family: TimesNewRomanPSMT; font-size: 9pt; color: #231f20; font-style: normal; font-variant: normal;"> China. Responses obtained from all groups were then analyzed using grey relational analysis (GRA)<span style="font-family: TimesNewRomanPSMT; font-size: 9pt; color: #231f20; font-style: normal; font-variant: normal;"> and then further analyzed using the modifid dramaturgy model by Grove et al. (1992). The result<span style="font-family: TimesNewRomanPSMT; font-size: 9pt; color: #231f20; font-style: normal; font-variant: normal;"> obtained can be used to represent the important factors in micro cinema affecting each group.</span></span></span></span></span></span></span><br style="font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px;" /><br class="Apple-interchange-newline" /></span></span>
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Amatulli, Cesare, Giovanni Pino, Manuela Iodice, and Robert Cascio. "Linguistic and Symbolic Elements in Luxury Fashion Advertising: A Qualitative Analysis." International Journal of Business and Management 11, no. 9 (August 7, 2016): 265. http://dx.doi.org/10.5539/ijbm.v11n9p265.
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This research investigates the use of English in luxury fashion print advertising, which continues to be the main channel to communicate new luxury fashion collections and products. The research aims to find cultural adaptations from the original Anglo-Saxon country to the target country. Further, this research examines the use of images in fashion magazines and, in particular, their capacity to deliver brand personality and aesthetics by creating a narrative engagement. By analyzing thirty print advertisements from U.S. and Spanish life-style magazines using the semiotic approach, checking for linguistic differences, and employing a robust, cross-cultural qualitative analysis, the authors conclude that each linguistic element in an advertisement may invoke an underlying message that can be comprehended by the majority of consumers, and that language selection itself can have a strong symbolic meaning.
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Karchaa, L. R. "ADVERTISEMENT OF THE ART-DECO AGE: STYLE AND SOCIAL-CULTURAL FEATURES." Historical and social-educational ideas 9, no. 4/1 (January 1, 2017): 142–47. http://dx.doi.org/10.17748/2075-9908-2017-9-4/1-142-147.
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Tapia Frade, Alejandro, and Elena Martín Guerra. "Comic style in advertisement. An analysis of its efficiency from neuroscience." Comunicación y Sociedad, no. 27 (September 1, 2016): 121–44. http://dx.doi.org/10.32870/cys.v0i27.1772.
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Budiawan, Wiwik, Arfan Bachtiar, and Veronica Desy Afriyanti. "Evaluation of advertisement existence toward attention and understanding level vehicle driver." SHS Web of Conferences 49 (2018): 02019. http://dx.doi.org/10.1051/shsconf/20184902019.
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When driving on the road many things can draw attention of the main task for driving, for example advertisement. The success of an advertising depends on how well it was able to communicate with the target properly. Information processing consisting of the perception process, organizing, and remembering of receiving information. This study tries to assess four-wheel drive behaviour when he saw advertisement on the road using The Eye Tracking method to know Allocation Time of Visual Spare Capacity, Attention Level and Understanding Level driver’s. From 20 people who are respondents only 15 respondents have seen advertisement displayed and obtained research results that while driving, drivers have allocation of time of 6,52 second or 3,78 % of the whole long drive duration. With a small percentage, the attention of driver had low results seen from the perspective of eye integration for the advertisement. In this research also known that images and colour are easier to remember compared with the number of pictures displayed. So, the cognitive recommendation that can be given are the minimum distance between advertisement of 890 meters, Maximum element in advertisement contain 8 elements, Using the dark background in light coloured or otherwise, avoid several colours that hard to read if put together and Using Uppercase or Lowercase Font Style.
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Bradford, Shalonda. "Alternative Social Media as a Recruiting Tool for Generation Y and Generation Z." International Journal for Innovation Education and Research 6, no. 10 (October 31, 2018): 253–64. http://dx.doi.org/10.31686/ijier.vol6.iss10.1184.
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Organizations facing the challenge of a looming talent shortage often use internet job advertisements as a method of increasing their capacity to reach job seekers and appeal to potential employees. Many times job seekers make inferences from the content of these advertisements to form initial and sometimes lasting impressions about the company which could ultimately have an impact on their decisions about whether to continue further with the application process. This is especially true for younger candidates with fewer personal experiences to draw upon in evaluating information contained in persuasive messages. With the advent of social media as a significant candidate source, firms must develop new and innovative ways to engage their target audiences, thus developing a message strategy relating design and functionality to attracting qualified job applicants. Using the social identity theory as a theoretical framework, this paper outlines a research agenda focused on determining the most effective advertising strategy for social media recruiting by assessing the effect perceptions of message content and message style have on job-seekers’ attitudes toward the advertisement and the organization.
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Celik, Nokta. "From Artwork to Advertisement." Glimpse 22, no. 2 (2021): 31–42. http://dx.doi.org/10.5840/glimpse202122223.
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From artists like Michelangelo to Andy Warhol, art has played an interesting role in conveying messages to society. Worldwide increase in media consumption and increasing time spent on the Internet make art previously concerning niche audiences more widespread. In December 2019, Art Basel, one of the most important art platforms in the world, came to such attention with artwork exhibited in one of its galleries. When Maurizio Cattelan's work titled “Comedian”, which consisted of a banana affixed to a wall with duct tape, was sold for $150,000, it came to the limelight through the media. It was then transformed into a simulation with the interest of marketers and communicators and took its place among real-time marketing examples. In this study, Cattelan's “Comedian” is analyzed in terms of similarly prepared and published Turkish social media advertisements inspired by the artwork. It was seen that simulations most associated with the artwork in terms of visual and meaning had most online interaction and even won awards. Jean Baudrillard’s perspective that a vast process of simulation is taking place over the span of daily life, similar in style to ‘simulation models’ through which operational and cybernetic sciences work, is discussed in this context. The evidence from this study suggests that ‘banana copycats’ are creating by combining features or elements of reality.
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Maci, Stefania M. "GHD advertising campaign across cultures. A case study." Revista Alicantina de Estudios Ingleses, no. 19 (November 15, 2006): 211. http://dx.doi.org/10.14198/raei.2006.19.12.
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The type of advertisements addressed to young people seem to reinforce values conveyed by music, films and fashion. In this new cultural trend, GHD advertising apparently proceeds in an opposite direction, as the visual element of the new GHD advertising campaign is strongly interrelated with religion. Yet the new religious values GHD is offering appear to be more in line with urban trends than with asceticism. It is the aim of this paper to illustrate how the GHD advertising campaign in the UK establishes the identity and success thanks to intertextuality. I will further compare the same ad as it appeared in the Italian press and will point out how the GHD Italian version not only loses its grasp of religion but is also less incisive in style than the English advertisement text. The result is a text in strong opposition to the visual it is linked with.
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O’Sullivan, Joan. "Advanced Dublin English as audience and referee design in Irish radio advertising." English World-Wide 39, no. 1 (February 1, 2018): 60–84. http://dx.doi.org/10.1075/eww.00003.osu.
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Abstract This paper examines change in the sociolinguistic landscape of Irish English based on a diachronic corpus of radio advertisements from 1997 and 2007, with a focus on the relatively new accent variety, Advanced Dublin English (AdvD) (Hickey 2013). The quantitative and qualitative analyses are based on Sussex’s (1989) “Action and Comment” framework (which differentiates the advertisement components based on discourse genre) and on Bell’s (1984) audience and referee design framework. AdvD is viewed in the 1997 subcorpus as outgroup referee design where it has an “initiative” role in constructing listener identity. In the 2007 subcorpus, the increased frequency of AdvD suggests that it is evolving to an audience designed style. Stylised representations of this accent can be understood as ingroup referee design, a strategy which facilitates the evolution of this form as audience design. These findings illustrate the initiative role of the media in constructing contemporary cultural identities (Piller 2001).
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Lestari, Anna Puji, and Yuliyanto Budi Setiawan. "Transgender Narrative in Public Service Announcement." Jurnal ASPIKOM 5, no. 2 (July 15, 2020): 254. http://dx.doi.org/10.24329/aspikom.v5i2.706.
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After changing its city branding several times, Semarang now has a new city branding, namely "Semarang Variety of Culture." However, the city branding reaped contra from academics and cultural figures because Semarang was considered not sufficient yet in terms of representing its cultural diversity. Responding to this, the Semarang City Government and the Semarang City Public Works Department created a public service advertisement on CCTV socialization for flood control in the city of Semarang with a transgender figure as the ad star. This research was qualitative research designed with Seymour Chatman's Narrative Analysis. The research found a commodification and objectification of transgender people who imitated the feminine style of women in the advertisement. In other words, the public service announcement of Semarang CCTV socialization lowered the femininity, which is synonymous with women.The public service advertisement also violated the moral codes adopted by the majority of the Indonesian people.
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Sirtautas, Vytautas V., and Daiva Sirtautienė. "Televizijos reklamos elementų vertinimo ir reklamuojamų prekių pirkimo tendencijos Lietuvoje krizės sąlygomis." Informacijos mokslai 60 (January 1, 2012): 66–83. http://dx.doi.org/10.15388/im.2012.0.1668.
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Straipsnyje aprašomi trijų pjūvių, atliktų ikikriziniu (2007 m.) ir krizės (2009 m., 2011 m.) laikotarpiais, rezultatai siekiant išsiaiškinti, kokia televizijos reklama yra efektyvi krizės metu. Analizuojami ir lyginami tiek bendrieji, tiek skirtingų kartų̃ (paauglių, tėvų ir senelių) duomenys – tikrinama, ar ekonominės krizės sąlygomis kinta auditorijos požiūris į atskirus televizijos reklamos elementus (humorą, dalykiškumą, įvairias prekių kategorijas, reklamavimo aplinką, veikėjus), nuostatos pirkti reklamuojamas prekes, taip pat materialinės padėties pajautos bei gyvensenos vertinimo tendencijos Lietuvoje.Reikšminiai žodžiai: ekonominė krizė, reklama, TV auditorija, kartos, Lietuva.The Tendencies of TV Advertisement Elements Evaluation and Advertised Items Purchase in Lithuania in Conditions of Economic CrisisVytautas V. Sirtautas, Daiva Sirtautienė SummaryThe article discusses results of three studies conducted in the pre-crisis period (2007) and during crisis (2009, 2011). Both general and segmented data on three generations (teenagers, parents, grandparents) are analyzed and compared. The aim of this research was to ascertain the alterations in the evaluation of TV advertisements and in the attitude towards purchasing the advertised items under the circumstances of economic crisis in Lithuania. It has been analyzed whether in conditions of crisis the audience’s attitude towards separate advertisement elements (humor, efficiency, various item categories, advertising environment, characters) changes, as well as the current material state and lifestyle estimation tendencies in Lithuania.Research hypotheses: under the circumstances of crisis, the audience’s attitude towards different advertisement elements does not change significantly (H1); the tendencies of advertised items purchase are influenced negatively (H2).The first hypothesis (H1) was not confirmed. The data revealed an opposite result: from 2007 till 2011, several tendencies of advertisements’ element evaluation changes were established, the most pronounced being the decreasing audience that prioritize items advertised with humor, and the increasing preference of the businesslike style; the number of people preferring businesslike and not recreational advertisements; also, when the main character is a specialist in the field and not a celebrity; the environment of the item testing laboratory and industrial advertising are more and more valued.The facts that confirm the second hypothesis (H2) were identified. Although consumers’ attitude towards purchasing hardly changed, the number of consumers with the attitude to buy an advertised item decreased and with the attitude not to buy the item increased.Keywords: economic crisis, advertising, TV audience, generations, Lithuania. 10.5pt; line-height: 115%; font-family: Calibri, sans-serif;">
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Firmansyah, Muhamad Ferdy. "PENGARUH KOMUNIKASI POLITIC ENTERTAINMENT MELALUI IKLAN TERHADAP TINGKAT KETERPILIHAN PARTAI POLITIK PADA PEMILIHAN UMUM 2019." Jurnal Gama Societa 3, no. 1 (April 23, 2020): 9. http://dx.doi.org/10.22146/jgs.46394.
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Globalization demands the development of communication media, which is TV advertisment. Indonesian political dynamics is one of the most unique and fresh studies discussed in various perspectives. It concerns ondecision making and ethical political differentiation that empirically influences the political legitimacy in political representation. Digital politics is very popular within the society it could be categorized as swing voters. Digital politic is growing close to the 2019 general election as the effort of low politics tendencies that can be analyzed using the cultural value. Political parties have a polarization to use TV advertisement to be a media for socialization their political goals. The implementation of this style is usually called politics entertainment. This research explains the influence of digital political style and entertainment politics with TV advertisement on the level of electability of political parties in the general election 2019 through data interpretation method. The research is conducted as a means to explain the understanding ofmass polarization in online setting. Additionally, it is also purposed to know the effectiveness of digital politics and entertainment politics in its use in the 2019 general election.
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YU, FNAG, CHENGXIA LIU, and YAN HONG. "Development of a hat style recognition system based on image processing and machine learning." Industria Textila 73, no. 02 (April 30, 2022): 204–12. http://dx.doi.org/10.35530/it.073.02.202050.
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The purpose of this paper is to investigate the recognition mechanism of hat styles and develop a corresponding hat style recognition system (HSRS). An image processing and machine learning integrated method (IPML) is proposed and validated for automatic hat style recognition. First, 4 kinds of hat styles (borderless knitted hats, berets, top hats and peaked hats) with 800 pictures are employed as research objects and divided into two categories: the first 400 serve as the training set and the rest 400 as the test set. Then, IPML is proposed to obtain a hat silhouette. Curvature feature points are extracted from hat silhouette and further used as parameters for the automatic hat style recognition. In the real recognition process, a new case is compared with the pre-set 400 samples in the training set regarding these characteristic parameters. A Hausforff distance-based similarity measurement tool is used in the comparison process. The experimental results show that when the curvature feature points are 70 and the output results are 3, the average recognition accuracy rate can reach 90.5%, of which the value of borderless knitted hats is the highest with 98% and followed by the top hats with 95%. This work can be used for hat recommendation systems. It can also be extended to support the area of personalized industrial product design such as fashion design, furniture design and advertisement design.
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Warsono, Warsono. "INTERESTING VIEWERS ANALYSIS ON ADVERTISING AT TELEVISION (Case Study of Cigarette Ads for Viewers in the Surabaya Area)." Tibuana 3, no. 02 (July 29, 2020): 12–22. http://dx.doi.org/10.36456/tibuana.3.02.2559.12-22.
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The increasing number of advertisers ontelevision, advertising is measured objectively.However, there are still many advertisementsthat fail, because advertising agencies do notdesign advertisements in the form of news. Toplace an ad, the company hires the services ofan advertising agency to design and managethe placement of its advertisements. To restoreclient confidence, an advertising agency mustbe able to increase creativity and selladvertising effectiveness to clients. So, whatthey have to do is create a truly effectiveadvertisement in accordance with what theywant, which aims to improve the image, statusand power of the advertisement they havedesigned. This study uses a factor analysismethod, from 25 question variables reduced to17 question variables. There are 8 variablesthat are wasted or considered not important.The 17 variables are included in the newfactors that are formed, the number of newfactors is 6 factors, namely: advertisingcomponents, attractiveness of advertising,advertising goals, style in the implementationof advertising messages, the psychologicalimpact of advertising, and display advertising.The six factors consisting of 17 variables orcomponents of advertising. After calculatingusing the frequency analysis contained indescriptive statistics, it can be seen that the adcomponent or ad variable that is most indemand by TV viewers is the humorous adcomponent with a percentage value of 50.7%
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Livitska, Oksana. "Advertisement as a mean of manipulative influence on the consumer: language and style." Obraz 3, no. 32 (2019): 64–69. http://dx.doi.org/10.21272/obraz.2019.3(32)-64-69.
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Introduction. The study describes different expressive means and devices which are used in TV advertising texts. Advertising has taken a dominant place on television and radio, in newspapers and magazines, and on the Internet. Advertising has become a conglomerate that has covered almost every area of our lives. The relevance of the study. The increasing role of advertising in the modern world has led to an increased interest in the study of this social phenomenon among scholars in various fields. A text is one of the most important components of advertising and a means of manipulation. Creating an effective, influential advertising text, which excites the consumer desire to buy an advertised item, requires the precise selection and a successful combination of words. So we can speak about the relevance of language study of advertising texts, which has a significant impact on the effectiveness, comprehensibility of TV advertisement, and its perception. The methodology. The following methods were used in the study: typological (identification and ordering of expressive means in TV advertising texts); functional (clarifying the role of the above-mentioned means); structural (identification of relationships between components of the common system); hermeneutic (in-depth interpretation of the semantic load of expressive means). Results: different expressive means and devices are used in TV advertising texts in order to provide the success of the advertised product, to create an attractive image of goods, services for potential customers, and to ensure a certain level of demand for goods. In order to attract more attention to their products manufacturers and advertisers take into account the power of words, so they use a large number of tropes: epithet structures, metaphors, hyperbole, comparisons. Such lexical expressive means significantly enrich advertising texts, contribute to their easy memorization, maximize the advertising effectiveness. Conclusions: So epithet structures, metaphors, hyperboles, comparisons are important elements of advertising texts that provide the impact of high-intensity on consumers, creating a certain emotional effect, reduce the distance between the object of advertising and its consumer, show the advantages of the advertised product over others, provide the opportunity to influence on the minds of the audience. Thus, the above means have a high manipulation potential, become the basis for the transfer of the basic idea of the advertisement itself, push the consumer to the right opinion, and therefore motivate to purchase the advertised product or service. Keywords: expressive means, manipulative influence, advertising text, TV advertisement.
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Syakur, Ahmad Abdan, and Purnawarman Purnawarman. "Analisis Teks Iklan Rokok A Mild : Kajian Semiologi Roland Barthes." Jurnal Ilmiah Telaah 8, no. 2 (August 13, 2023): 11. http://dx.doi.org/10.31764/telaah.v8i2.17195.
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Abstrak: Peneltian ini bertujuan untuk: 1) menemukan penanda (signifier) dan petanda (signified) yang terdapat pada iklan rokok A Mild. 2) Memahami makna simbol iklan rokok A Mild menurut kajian semiologi Roland Barthes. Data dalam penelitian ini adalah teks iklan rokok A Mild. Metode pengumpulan data yang digunakakan adalah studi pustaka kemudian dianalisis secara deskriptif. Adapun hasil penelitian menunjukan bahwa terdapat penanda (signifier), petanda (signified) dan Mitos dalam Iklan Rokok A Mild yang digambarkan melalui konsep-konsep tentang gaya, kesenangan, dan percaya diri. Di dalam tataran mitos, yakni sistem semiologis lapis kedua, penanda berupa “gaya” ini merujuk pada petanda berupa aktualisasi diri: kesenangan, kenikmatan, percaya diri, dan keberanian. Dalam tataran inilah kemudian peneliti melihat bahwa konsep aktualisasi diri berupa: kesenangan, kenikmatan, percaya diri, dan keberanian menjadi mitos dari kenyataan hidup. Analogi inilah yang ditemukan peneliti hadir dalam iklan rokok A Mild berdasarkan kajian semiologi Roland BarthesAbstract: This research aims to: 1) find signifiers and signifiers contained in A Mild cigarette advertisements. 2) Understand the meaning of the A Mild cigarette advertising symbol according to Roland Barthes' semiological studies. The data in this study is the text of A Mild cigarette advertisements. The data collection method used is a literature study and then analyzed descriptively. The results showed that there are signifiers, signifieds and myths in A Mild cigarette advertisements that are described through concepts about style, fun, and confidence. In the mythical level, the second-layer semiological system, these markers of "style" refer to signs of self-actualization: pleasure, enjoyment, confidence, and courage. It is at this level that researchers then see that the concept of self-actualization in the form of: pleasure, enjoyment, confidence, and courage becomes a myth of the reality of life. This analogy is what researchers found present in the A Mild cigarette advertisement based on Roland Barthes' semiological studies
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G. Fowler, Jie, Timothy H. Reisenwitz, and Aubrey R. Fowler. "Fashion globally." Qualitative Market Research: An International Journal 17, no. 3 (June 3, 2014): 172–91. http://dx.doi.org/10.1108/qmr-04-2013-0022.
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Purpose – The aim of this study is to focus on consumers’ responses towards visual fashion ideal in hybrid magazine advertisements from a cross-cultural and generational perspective. Design/methodology/approach – This exploratory qualitative focus group study showed a set of validated advertisements to 64 female participants. Half of the sample was from the USA, the other half was from China. To examine generational differences, the interviewees were split by age in each group: half of the participants were between 18 and 34, and half were between the age of 45 and 65 years. Findings – Both Chinese and American target audiences viewed the trendy advertisements with an aspirational eye in which the advertisement was interpreted as representing an ideal self to which they aspired, one that they wanted to achieve but, for some reason(s), were not capable of achieving at the time. However, the degree of aspiration varied for Chinese and American audiences. Research limitations/implications – Because of the chosen research approach, the research results may lack generalizability. Therefore, future research may use survey and experimental research approaches. Practical implications – International marketers may need to design advertisements with more “realistic” imagery, while keeping the idealized Western style in Chinese advertising. Advertisers should also be cognizant of intergenerational influences in the Chinese market; many young Chinese women still rely on their mothers regarding fashion purchase decisions. Originality/value – This paper fills a need to understand both the similarities and the differences in marketing communications across cultures.