Relevant bibliographies by topics / ADVERTISEMENT STUDY

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'ADVERTISEMENT STUDY'

Author: Grafiati
Published: 11 September 2023

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Journal articles on the topic "ADVERTISEMENT STUDY"

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Krisnawan, Gusti Ngurah Aditya, Ni Luh Sutjiati Beratha, and I. Ketut Darma Laksana. "Commercial automotive advertising: semiotic study." International journal of linguistics, literature and culture 5, no. 3 (May 31, 2019): 71–80. http://dx.doi.org/10.21744/ijllc.v5n3.659.

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Automotive commercial advertising is an advertisement that is often aired on television. As one of the countries with the largest automotive vehicle consumers in Asia, many advertisements are issued by motor vehicle manufacturers so that the products they offer are purchased by the public. This paper will discuss how the existing advertisement structure displays signs that are effective and efficient so that with a short duration, an advertisement can provide a lot of information. The problems discussed in this paper are what the role of the icon, index, and symbol in the automotive advertisements that are broadcasted on television. The data source in this paper uses advertisements data from Yamaha and Honda motorcycles. The research method in this paper uses the Peirce semiotic method that discusses the icon, index, and symbol in the advertisement. The method used in presenting the results of the analysis is formal and informal methods.
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Keller-Hamilton, Brittney, Megan E. Roberts, Michael D. Slater, Micah Berman, and Amy K. Ferketich. "Adolescent males’ responses to blu’s fake warnings." Tobacco Control 28, e2 (February 16, 2019): e151-e153. http://dx.doi.org/10.1136/tobaccocontrol-2018-054805.

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ObjectiveBlu’s ‘Something Better’ advertising campaign ran in popular print magazines in 2017. The campaign included advertisements with fake warnings conveying positive messages, which mimicked the Food and Drug Administration (FDA)’s warning requirements for electronic cigarette (e-cigarette) advertisements that took effect in 2018. We report adolescent males’ recall of these fake warnings and how exposure to fake warnings affected recall of other advertisement components, including the actual warning or health risks, brand and product.MethodsOhio males ages 12–19 years (N = 775; 73.8 % white non-Hispanic) were randomly assigned to view an e-cigarette advertisement with or without a fake warning. Afterward, they were asked what they remembered most about the advertisement. Responses were qualitatively coded. Statistical analyses included survey-weighted descriptive statistics and logistic regression.ResultsOf participants who viewed an e-cigarette advertisement with a fake warning, 27.0 % reported the fake warning was what they remembered most, and 18.8 % repeated the fake warning message. Participants viewing advertisements with a fake warning had lower odds of recalling the actual warning or health risks (OR = 0.29; 95% CI: 0.11 to 0.77) or brand (OR = 0.43; 95% CI: 0.22 to 0.85), compared with participants viewing other e-cigarette advertisements.ConclusionsAdolescents viewing an advertisement with a fake warning were less likely to recall the advertisement’s actual warning or health risks. Although e-cigarette advertisements now carry large FDA-mandated warnings, this tactic could be used for cigarette advertisements that continue to carry small warnings in the USA. Findings underscore the necessity of tobacco advertisement surveillance and study of advertisements’ effects on adolescents.
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ZAHRÁDKA, JAROSLAV, VERONIKA MACHOVÁ, and JIŘÍ KUČERA. "WHAT IS THE PRICE OF OUTDOOR ADVERTISING: A CASE STUDY OF THE CZECH REPUBLIC?" AD ALTA: 11/01 11, no. 1 (June 30, 2021): 386–91. http://dx.doi.org/10.33543/1101386391.

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The aim of the paper is to analyze the price of outdoor advertising in various regions of the Czech Republic. The base source of data is the website plakatov.cz, from which the prices of outdoor advertisement in individual regions were obtained. The results show that the prices of outdoor advertisement in the individual regions are the same. The main difference is in how many outdoor advertisements are located in individual regions for the lowest and how many for the highest price. An overview was created, which shows what is the price of outdoor advertisement in each region, how many ads are located in each region and subsequently, the data is displayed using a map. The results show that the cheapest outdoor advertisement is located in the Hradec Králové region. The price of the outdoor advertisement in the Hradec Králové Region is CZK 5,204. On the contrary, the most expensive outdoor advertisement is in Prague. The price of outdoor advertising in Prague is CZK 16,567. Most outdoor advertisements are located in Prague. There are 174 outdoor advertisements in Prague. The lowest number of outdoor advertisements is in the Pardubice and Zlín regions. There are 18 outdoor advertisements in both regions. The difference between outdoor advertisements in the Pardubice and Zlín regions is in their price. While in the Zlín Region outdoor advertising costs CZK 6,466, in the Pardubice Region it costs CZK 12,333. The results are beneficial for people who are interested in outdoor advertising. They are mostly beneficial for outdoor advertising producers to know their standing compared to their competition and other regions.
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Jyothi, K. Tamizh, and C. Samudhra Rajkumar. "An Empirical Study On The Effectiveness of Celebrity Advertisements." Asia Pacific Business Review 1, no. 2 (July 2005): 50–62. http://dx.doi.org/10.1177/097324700500100207.

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Indian market is flooded with global brands which force the organizations to use celebrities, as they would easily arrests audience's attention and thereby enhance the awareness about the product. To accomplish this, they spend huge amount to make the endorsement contract with the celebrity. However it is essential to understand the effectiveness of celebrity advertisement over non celebrity advertisement. Our research shows that the celebrity advertisements are more effective than non-celebrity advertisements; still the product category is the main factor that influences the effectiveness of celebrity advertisements. Other dimensions of celebrity advertisements which includes celebrity loyalty, multi-product endorsement and purchase intention were also explored in this article.
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Kang, Donghyun, Joungheum Kwon, and Sanghun Nam. "Research on Effective Advertising Types in Virtual Environment." Applied Sciences 13, no. 12 (June 12, 2023): 7063. http://dx.doi.org/10.3390/app13127063.

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Virtual reality (VR) applies various types of advertisements (ads) to promote brands while collaborating with companies. This study aims to present effective advertisement types by verifying user responses in a VR environment. First, by analyzing the cases of advertisements with immersive content, the types of advertisements in VR were defined as avatar costumes, products, and wall posters. The user response was measured in two categories: gaze response measured by the eye-tracking VR advertisement monitoring system (EVAMS) and the advertisement effect analyzed through surveys. As a result of analyzing the user responses, the avatar costumes among the advertisement types caused the highest visual attention and advertisement effect. In addition, by analyzing the correlation between visual attention and the advertisement effect, it was observed that there was a positive relationship between the number of fixations and advertisement attention, fixation time, and advertisement recall. Thus, it was confirmed that the higher the number of fixations and the longer the fixation time, the more positively an advertisement was affected. In addition, it is expected that the results of this study can be used as a reference for effective advertisement directing in VR content development and advertisement directing and processing.
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Wisudawati, A'thi Fauzani, and Novi Ika Setyani. "Critical discourse analysis of global warming public service advertisement: implication for students." EduLite: Journal of English Education, Literature and Culture 3, no. 2 (September 2, 2018): 149. http://dx.doi.org/10.30659/e.3.2.149-160.

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Preventing global warming through advertisement is considered as potential appeal. Since advertisement became one of material taught in the school, the importance not only affects the citizen but also influences how the teachers deliver the material by advertisement media. This study aimed at analyzing 4 non-profit public service advertisements and investigating how governments or advertisers use discourse and semiotics to encourage people to commit global warming avoidance. The four advertisements analyzed are global warming advertisements which have been selected from government�s official website. The methodology adopted in this study is qualitative method. The advertisement is analyzed qualitatively in terms of content. Later on some English teachers have been interviewed to illustrate the implication of advertisement in pedagogical activities. This research finds that the teachers with their foresights can enlighten hidden values in public service advertisements.
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Li, Shouwei, Ping Liu, and Wei Li. "The impact of white space on consumers' perception of and attitude toward advertising." Social Behavior and Personality: an international journal 50, no. 2 (February 9, 2022): 1–11. http://dx.doi.org/10.2224/sbp.11179.

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This study explored the impact of white space in advertisements on consumers' perception of and attitude toward the advertisement. Participants (N = 333) took part in two studies online. The results show that more (vs. less) white space increased independent self-construal consumers' positive attitudes toward the advertisement by increasing the relative effect of freedom on advertisement attitudes (Study 1). Moreover, print advertisements with more (vs. less) white space increased interdependent self-construal consumers' negative attitudes toward the advertisement by increasing the relative effect of loneliness on advertisement attitudes (Study 2). The findings contribute to the literature on symbolic associations by demonstrating the multiple effects of white space in visual design. Effective visual design can meet consumers' needs and enhance their preference for an advertisement.
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Km Tri Sutrisna Agustia. "SEMIOTIC ANALYSIS OF HOTEL ADVERTISEMENT." KULTURISTIK: Jurnal Bahasa dan Budaya 5, no. 1 (January 4, 2021): 8–13. http://dx.doi.org/10.22225/kulturistik.5.1.2740.

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The phenomenon of misinterpretation and the mismatch of the desired meaning in a hotel advertisement gives significant losses to hoteliers in Bali. The purpose of this study is to understand the meaning contained in a hotel promotion advertisement. This study aims to align the problem of conveying meaning in promotional advertisements that are often not understood by tourist targets so that there is a misunderstanding between the wishes of the hotel marketing and the needs of the tourists themselves. This study analyzes (1) ads part segmentation, (2) describes the relationship between signs in the form of markers and signs in hotel advertisements, (3) describes and provides an overview of suggestions regarding the role of the proper meaning in hospitality advertisements. The design of this study uses a qualitative design collected from study subjects in the form of hotel advertisements collected from promotional advertisements (brochures or websites) of hotels in Bali. The objects in this study are in the form of words, phrases, sentences, and images in the advertisements. The study stage begins with data collection on hotel advertisements regarding the advertisements being promoted. Then a picture of the proper meaning of promotional advertising based on semiotics will be drawn up. The results achieved are the connection between symbols and meanings used in a hotel promotion advertisement. Semiotic science variables can be added in the design of a hotel advertisement so that it provides an illustration of the suitability between the application of semiotics and hotel marketing practices as outlined in the advertisement. The exact match between the desires and the meaning to be conveyed can be developed properly to avoid misunderstandings between the hotel and the target market. Keywords: advertising; Bali; hospitality; promotion; semiotics
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Setiawan, Yudi Agus, and Norma Eralita. "Semiotic Study on Cigarette Advertisements." Primanomics : Jurnal Ekonomi & Bisnis 21, no. 1 (January 5, 2023): 1–12. http://dx.doi.org/10.31253/pe.v21i1.1528.

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Semiotic is study of sign. The signs deliver communicative message through verbal (gestures and utterance) or non-verbal information (body language) that leads viewers comprehend the message well. Based on the type, sign divided into three, they are icon, index and symbol. This research analyzes three types of sign, icon, index, symbol on cigarette advertisement. The data of this research are cigarette advertisements which consist of 2 different cigarette brands from two biggest cigarette companies in Indonesia Djarum and Gudang Garam. Those data are then classified into sign (icon, symbol and index). This research applied descriptive qualitative method. To classify the type of sign, the researcher used Pierce theory (Coleman, 2017). Based on the analysis on cigarettes advertisement, each advertisement contains own icon, index, symbol meaning. The icons in the cigarettes advertisement consisted of pictures of human, things and cigarettes product’s logos. While the indexes found in television cigarettes advertisement were mostly the pictures of the human attitude, things, and slogan or the cigarettes brands. From the icon, index, symbol, it can be seen the male characters as their theme. The men's characters used as the theme of cigarettes advertisement are brave, tough, masculine, fond of challenges and strong.
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Esfarjani, Fatemeh. "Content Analysis of Edible oil TV advertisements, and Consumer Perceptions Regarding these advertisements: a Mixed-Method Study." Nutrition and Food Processing 4, no. 1 (February 4, 2021): 01–08. http://dx.doi.org/10.31579/2637-8914/034.

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This study aimed at the content analysis of edible oil TV advertisements and consumer perceptions regarding these advertisements in 2020. A total of 3266 edible oil advertisements broadcasted on five major Iranian national television channels were videotaped for content analysis during three months. The result of content analysis conducted that, the majority of edible oil advertisements were related to frying oils (62%), and olive oil advertising was the last one (6%). The most slogan contents of edible oil advertisements were no palm. During the prime time of TV viewing, the advertisements portrayed unhealthy messages. Then ten focus group discussions (FGDs) were held. Advertising was the main factor affecting consumer edible oil purchases that may motivate them to eat more frying foods and change their purchase behavior towards the consumption of edible oils more than the recommended limits. Advertisement marketing companies must use healthy and informative advertisement content to increase community awareness and promote building consumer trust. Policymakers should pass new laws for controlling edible oil advertisements to prevent non-communicable diseases.
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Dissertations / Theses on the topic "ADVERTISEMENT STUDY"

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Hodzic, Alma. "Advertisements in English in a non-English speaking country : A study on the use of English in Swedish magazine advertisements." Thesis, Linnéuniversitetet, Institutionen för språk (SPR), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-28632.

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In today’s globalized world there are not many limitations in the communication between people, and companies from different parts of the world. There are several methods companies can use to reach out to people, and one method is through magazines. When reading a magazine it is nearly impossible to not notice advertisements. The purpose of this thesis was to explore how the English language is used in Swedish magazines. Also, how do Swedish companies versus foreign companies use English in their advertisements in Sweden? This is a qualitative study in which four different magazines, and two issues from each were observed. Several studies have been completed on advertising and language, and those studies are introduced and discussed in this study. However, few studies have been done on the language in advertisements in Swedish magazines. The method consisted of documenting and saving all the advertisements in the magazines, and their language choices were then analyzed. This study reveals that English is used in Swedish advertisements to a notable extent. Nevertheless, there were some interesting differences between foreign companies and Swedish companies. For instance, in some cases Swedish companies used English to a greater extent than the foreign companies.
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Olofsson, Anton, and Michal Pietz. "Advertisement to Mobile Phones, Success or Failure? : : A STUDY OF SWEDISH YOUTHS ACCEPTANCE TOWARDS RECEIVING MOBILE ADVERTISEMENT." Thesis, Umeå University, Umeå School of Business, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-24598.

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The great technological development under the last decade has given the organizations new possibilities to market them self. Mobiles phones, smart phones and the new ultraportable laptops which make it possible to for organizations to send advertisement consumers 24/7. This has led to a steady increase in research during the last decade concerning mobile advertising. The research has mainly been focused on how problems with negative attitudes towards mobile advertising can be changed in to positive ones. Mobile advertising suffers from the same problems as several recently introduced marketing channels have done e.g. ecommerce like trust, privacy and risks. Beside the negative aspects, mobile advertising research has focused on identifying factors that will stimuli consumer willingness to receive mobile advertisement and identified a target group for this marketing channel. The target group has been identified to be young adults in the ages of 18-35. We will in our research´focus on this area about this different problem factors with mobile advertising and try to find which factors that are most important and affecting consumers attitudes towards mobile advertising we further want to develop ideas for how marketers can construct mobile advertising so that consumers accept it as a marketing channels. To examine this, quantitative method was used with a sample of 198 15-19 year old high school students in Umea responding to our survey. The sample was chosen because we believe that this age group will be the ones that are the target for mobile advertisers when the business have picked up more speed in a few years time. This group has also been identified by other researchers as an interesting segment to investigate. We have a positivistic approach to the study and therefore we have worked out six hypotheses that will be tested and then compared with our theoretical framework using a deductive method.

Our findings confirmed five out of six hypotheses. Consumers are negatively affected by factors as risk, lack of trust and privacy. The attitudes can change towards more positive ones if consumers perceive the advertisement relevant, entertaining, valuable functional and if they get some form of incentives for receiving advertisement. The hypothesis that we were not able to confirm concerned the consumer factors where only three of five factors were significant in our tests.

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Bengtsson, Lisa. "How advertisement can affect attitudes - A qualitative study of how attitudes are towards advertisement through SMS and email." Thesis, Malmö högskola, Fakulteten för teknik och samhälle (TS), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-20595.

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Det ämne som undersöks i denna uppsats är attityden mot reklamutskick via SMS och e-post. Syftet är att undersöka vilka faktorer som bidrar till attityden och om åldern spelar in som en faktor och om attityden är densamma till reklamutskick via SMS som den är via e-post. En enkätundersökning har genomförts med 139 respondenter som låg till grund för den kvalitativa fokusgruppsundersökning som den största delen av resultatet bygger på. Enkäten har besvarats av individer runt om i Skåne som är i ålder 20 år och uppåt. Enkäten skapades för att kunna identifiera problem och perspektiv inom ämnet som sedan fokusgruppens diskussioner kunde bygga på. Fokusgruppen hade fem stycken medverkande och dessa individer representerade de olika åldersgrupper som enkäten omfattade. Vilket också resulterade i att det var olika åsikter som framkom och en diskussion kunde skapas utifrån olika perspektiv.Enkäten och transkriberingen från fokusgruppen har sedan resulterat i ett resultat som redovisar skillnader och likheter gällande acceptans och attityd mellan de olika kanalerna. Det visar också vilka faktorer som påverkade mottagandet av reklamutskicken via SMS och e-post. De slutsatser som kan dras från undersökningen är att attityden mot reklam via SMS och e-post är av negativ ton enligt fokusgruppen och enkätundersökningen. Om en positiv attityd ska kunna uppnås måste reklamutskicken vara bra utformade, skickas i rätt tid och ha en relevans till mottagaren och mottagarens livsstil. Man kan även dra slutsatsen att attityd inte kan kopplas ihop med ålder. Enkätundersökningen och fokusgruppen påvisar samma attityd och beteendemönster när det gäller SMS och e-post vid alla åldrar.
The topic that is examined in this paper is the attitude towards promotional messages through SMS and email. The aim is to examine the factors that contribute to the attitude, if age comes into play as a factor and if the attitude is the same for promotional messages via SMS as it is through email. An investigation has been conducted by means of a survey with 139 respondents that formed the basis of the qualitative focus group that the largest part of the result is based. Individuals around Skåne that are in the age 20 and up answered the questionnaire. The survey was designed to identify problems and perspectives that the focus group discussions could build on. The focus group had five participants and these individuals represented the different age groups that the survey encompassed. Which also resulted in different views that were aired and a discussion could be created with different perspectives involved.The inquiry and the transcript from the focus group demonstrate the differences and similarities regarding acceptance and attitude towards the different channels. They also show which factors affected the receipt of promotional mailings through SMS and email. The conclusions that can be drawn from the survey is that the attitude towards advertising through SMS and e-mail are with a negative tone according to the focus group and survey. That if a positive attitude is to be achieved, promotional mailings has to be well designed, have to be sent on time and have a relevance to the recipient and the recipient's lifestyle. One can also conclude that attitude cannot be connected with age. The survey and focus group are demonstrating the same attitude and behavior when it comes to SMS and email for all ages.
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Chu, Sio Heng. "A study of real estate advertisement from a functionalist perspective." Thesis, University of Macau, 2009. http://umaclib3.umac.mo/record=b2178627.

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Blomquist, Eric. "Variety versus Recurrence of Advertisement in Cross Reality Experiences." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-251317.

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Advertisement is funding a lot of the digital landscape we interact with on a day-to-day basis. As our digital landscape evolve and the field of Cross Reality is maturing, it is of value to examine its compatibility with this mean of monetization. With the perspective of three major stakeholders in mind (advertisers, developers and end-users) this study examines the impact of two different sets of advertisements, one set from a variety of brands and one set from a single brand, in a Virtual Reality experience. A user study is conducted with data being collected through a questionnairesupported interview as well as the advertisement software within the virtual experience. The results show very little impact on the user experience in general, however the data suggests a significant advantage for a variety of advertisement in terms of subconsciously reaching the user.
Reklam finanansierar stora delar av det digitala landskap vi interagerar med dagligen. Allt eftersom tekniken utvecklas och området Cross Reality mognar, är det av värde att undersöka dess kompabilitet med denna typ av finansiering. Ur perspektivet av tre huvudintressenter (annonsörer, utvecklare och slutanvändare), undersöker denna studie inverkan från två olika uppsättningar av reklam. Den ena uppsättningen består av reklam från en variation av varumärken och den andra uppsättningen består av reklam från ett enskilt varumärke. En användarstudie genomförs med data som insamlas via en enkät-stöttad intervju samt genom mjukvaran som levererar reklamen inom den virtuella upplevelsen. Resultaten visar väldigt liten inverkan på den generella användarupplevelsen, dock antyder datan att det finns en signifikant fördel för en variation av reklam när det gäller aspekten att undermedvetet nå användarna.
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Aqil, Hammad, and Asim Iqbal. "The dilemma of children’s advertisement on television in Sweden." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-46999.

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Sigot, Luca. "TV advertisement and social networks: an empirical study with young adults." Master's thesis, NSBE - UNL, 2013. http://hdl.handle.net/10362/9830.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
The aim of this research is to investigate the possible synergies between TV commercials and a brand Facebook profile. Different executional cues were tested to determine which one could create the greatest awareness of a brand profile and if, by choosing one cue over another, the intention to visit a brand profile could be influenced too. The experiment involved 400 young adults who were invited to watch a video online and, subsequently, to complete a survey. Results suggest that while the different cues were able to create different level of awareness, no effect could be observed on the intention to visit the brand profile.
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Johansson, Tina, Martin Eklind, and Martin Samuelsson. "B2B Relationships in the Advertisement Business : A Study of Advertising Agency-Client Relationships." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-1206.

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In the complex business environments of today, firms are in need of external expertise in order to achieve a competitive edge. The increased complexity is partly due to technological devel-opment and facilitated global access affecting most markets. Therefore, marketing activities has increased importance in a firm’s core strategy. Being able to communicate to customers in a creative and more direct way is vital in order to survive in a global battlefield. One interesting question is how one should involve external expertise in achieving successful marketing in an effective manner. There seem to be difficulties in maintaining long-term agency-client relation-ships and one could question why? Quite often one finds clear differences reflecting role defi-nition and what the parties expect of each other.

The purpose of this thesis is to analyse the relationship between advertising agencies and their clients. The authors aim to investigate how companies use external influence/advertising agencies in their marketing communication process and identify the crucial factors leading to suc-cess/failure of agency-client relationships.

A pre-study was made in order to get an understanding about the actual situation on the field, and gave us the interest in investigate the agency-client relationship. Then, a qualitative multiple case studies have been made and gave a relatively good insight in the agency-client relationship. Insight in where the relationships are lacking and where improvement is needed.

The authors discovered that why agencies and clients fail in their relationships, many times is a result of miscommunication and misunderstandings. Attitudes towards each others field of op-erating and lack of dialogue seem to be the reasons why this appears. They need to meet at a level somewhere in between the points at the present, hence need for agencies to have a deeper understanding than present client desire and for agencies to be able to adjust to client needs, and correlating their abilities. The key is communication. A lot of the improvements is up to agencies in mediating and marketing themselves in a more efficient manner than today. Advertising agencies are often failing in establishing an effective communication process with their clients.

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Johansson, Andreas, and Erik Lindmark. "Generational attitudes towards sexual advertisement : A comparative study between Sweden and South Korea." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-105203.

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To break through the clutter of advertisements, some advertisers uses sexual appeal as a technique to increase visibility and sales. The purpose of this study is to examine, from a Swedish and South Korean perspective, how the attitude towards sexual appeal in advertising differ between generations. Culture and age has been proven to be factors affecting attitude towards advertisements, and previous research has found that the attitude towards sexual appeal in advertising between Swedish and South Korean university students only differed slightly. To examine the attitudes, data was collected through a questionnaire. The results suggest that the attitudes of each age group are generally rather similar, regardless of culture. Ages 18 to 30 showed most negativity towards sexual appeal in advertisements.
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Song, Xiao Dong. "Investigating adaptive translation from a functional perspective : a case study of commercial advertisement translation." Thesis, University of Macau, 2007. http://umaclib3.umac.mo/record=b1781059.

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Books on the topic "ADVERTISEMENT STUDY"

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Kaushal, Geetika. Symbols, themes, and liking: A study of advertisements. Ahmedabad: Indian Institute of Management, 2000.

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Keller, Caren Auf dem. Textual structures in eighteenth-century newspaper advertising: A corpus-based study of medical advertisements and book advertisements. Aachen: Shaker, 2004.

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Verboven, Carla A. M. Helsekostpreparater: En studie av reklame = Health food preparations : a study of advertisements. Lysaker: Statens institutt for forbruksforskning, 1990.

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Wojtaszek, Adam. Theoretical frameworks in the study of press advertisements: Polish, British and Chinese perspective. Katowice: Uniwersytet Śla̜ski, 2011.

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Wojtaszek, Adam. Theoretical frameworks in the study of press advertisements: Polish, British and Chinese perspective. Katowice: Uniwersytet Śla̜ski, 2011.

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Casey, Maeve. A monitoring study of images of women in advertising: (including also an analysis of TV advertisements targeted at children). Dublin: Social and Organisational Psychology Research Unit, UCD, 1988.

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Li, Na. Han ying guang gao yu yan dui bi yan jiu: A contrastive study of language in Chinese and English advertisements. Beijing: Zhong yang bian yi chu ban she, 2014.

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Fullwood, Marvin Dottington. Transit Advertising with Alcohol and Violent Content on Public Platforms: A Descriptive Study of Advertisements Within the New York City Subway System. [New York, N.Y.?]: [publisher not identified], 2018.

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Great Britain. Department of Trade and Industry. Radio Regulatory Division., ed. Study of the requirements for a radio frequency plan for radio services ancillary to the making of programmes, films, presentations, advertisements and other entertainment and sporting purposes. London: Department of Trade and Industry, Radio Regulatory Division, 1986.

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Shagrir, Oron. Advertisement for the Philosophy of the Computational Sciences. Edited by Paul Humphreys. Oxford University Press, 2015. http://dx.doi.org/10.1093/oxfordhb/9780199368815.013.3.

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This chapter deals with those fields that study computing systems. Among these computational sciences are computer science, computational cognitive science, computational neuroscience, and artificial intelligence. In the first part of the chapter, it is shown that there are varieties of computation, such as human computation, algorithmic machine computation, and physical computation. There are even varieties of versions of the Church-Turing thesis. The conclusion is that different computational sciences are often about different kinds of computation. The second part of the chapter discusses three specific philosophical issues. One is whether computers are natural kinds. Another issue is the nature of computational theories and explanations. The last section of the chapter relates remarkable results in computational complexity theory to problems of verification and confirmation.
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Book chapters on the topic "ADVERTISEMENT STUDY"

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Cun-guang, Ru. "Study on Advertisement Design Method Utilizing CAD Technology." In Advances in Intelligent Systems and Computing, 491–94. Berlin, Heidelberg: Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-33030-8_79.

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Bug, Peter, Laura Bessler, and Janina Bendix. "Fashion and Fashion Advertisement in TV—Study Germany." In Fashion and Film, 29–57. Singapore: Springer Singapore, 2019. http://dx.doi.org/10.1007/978-981-13-9542-0_3.

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Vorobyev, M., and R. Menzel. "Flower advertisement for insects: Bees, a case study." In Adaptive Mechanisms in the Ecology of Vision, 537–53. Dordrecht: Springer Netherlands, 1999. http://dx.doi.org/10.1007/978-94-017-0619-3_18.

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Keikhosrokiani, Pantea, Norlia Mustaffa, Muhammad Imran Sarwar, Amin Kianpisheh, Faten Damanhoori, and Nasriah Zakaria. "A Study towards Proposing GPS-Based Mobile Advertisement Service." In Informatics Engineering and Information Science, 527–44. Berlin, Heidelberg: Springer Berlin Heidelberg, 2011. http://dx.doi.org/10.1007/978-3-642-25453-6_44.

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Sajitha, K. V. "Advertisement: Construction and Communication of Memory (A Study on Media Advertisement in Malayalam—An Indian Language)." In New Approach to Cultural Heritage, 133–48. Singapore: Springer Singapore, 2021. http://dx.doi.org/10.1007/978-981-16-5225-7_8.

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Yao, Xiaozhe, Yingying Chen, Rongjie Liao, and Shubin Cai. "Face Based Advertisement Recommendation with Deep Learning: A Case Study." In Lecture Notes in Computer Science, 96–102. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-73830-7_10.

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Kesari, Anshika, Rajesh Singla, and Prerna Singh. "EEG Based Study of Pictorial Advertisement Impact on Customers’ Market Preferences." In Lecture Notes in Mechanical Engineering, 71–78. Singapore: Springer Singapore, 2022. http://dx.doi.org/10.1007/978-981-16-9236-9_7.

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Wei, Anqi. "Study on the Historical Changes of Dr. Martens Martin Boots Advertisement." In Proceedings of the 2022 International Conference on Science Education and Art Appreciation (SEAA 2022), 410–16. Paris: Atlantis Press SARL, 2022. http://dx.doi.org/10.2991/978-2-494069-05-3_51.

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Chen, Xiaoxiao. "Analysis of Advertisement Strategies and Effectiveness Oatly as a Case Study." In Proceedings of the 2022 International Conference on Science Education and Art Appreciation (SEAA 2022), 76–87. Paris: Atlantis Press SARL, 2022. http://dx.doi.org/10.2991/978-2-494069-05-3_11.

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Kim, Jong Sung. "A Study of Contact Frequency and Consumer Preference for Digital Signage Advertisement." In Communications in Computer and Information Science, 181–87. Berlin, Heidelberg: Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-35251-5_25.

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Conference papers on the topic "ADVERTISEMENT STUDY"

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Kurniasih, Nia, Iis Kurnia Nurhayati, and Puji Audina Lestari. "English Adjectives in Indonesian Cosmetic Advertisement: A Study of Emphatic Personal Metadiscourse Markers." In GLOCAL Conference on Asian Linguistic Anthropology 2020. The GLOCAL Unit, SOAS University of London, 2020. http://dx.doi.org/10.47298/cala2020.12-1.

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The growth of the globalization of brands in international markets has led to the inevitable importance of advertisement and hence to scholarship on advertisement, such as with methods of metadiscourse. This descriptive qualitative study was aimed at determining interpersonal metadiscourse markers used in eight advertisements of Indonesian cosmetic products using English in the construction of beauty within contemporary Indonesian contexts. The results evidence an emerging new terminology in defining and classifying the types of beauty as a social construct presented in product advertisements. Employing a discourse analysis and Hylans’s emphatic personal metadiscourse marker adjectives, it was found that the advertising makers have used adjectives to describe nouns in the advertising texts due to their persuasive meanings, namely those of aesthetic adjectives. The adjectives found in the data belong to several categories, i.e. evaluativity, dimensionality (unidimensional and multidimensional), and measurability. All of these adjectives have constructed the concept of green beauty, healthy beauty, modern beauty, religious beauty and aesthetic beauty. This study is expected to contribute to the development of language and media studies, and to enrich media studies, especially those that can enhance the strategies used by advertising agencies to choose the most effective kind of language in their advertisements.
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WANG, QIAN. "ANALYSIS ON NON-PROFIT ADVERTISEMENTS BASED ON CULTURAL DIFFERENCE BETWEEN CHINA AND UNITED STATES." In 2021 International Conference on Management, Economics, Business and Information Technology. Destech Publications, Inc., 2021. http://dx.doi.org/10.12783/dtem/mebit2021/35622.

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The research field of consumer behavior is not a new one. In fact, many researchers have conducted surveys and experiments in this field. Also, the topic on how advertisement influences consumer perceptions has been explored. It is obvious that culture background and social economic status are different between developed countries and developing countries. This can vary consumers’ perception and behaviors. Non-profit advertisement will influence consumer’s perception and behavior on the basis of cultural background. Thus, it will also be extremely crucial for non-profit advertisements to study cultural differences to learn more about consumers. This study focuses on cultural background, aiming to find the differences on how different non-profit advertisement between China and U.S., and provide useful strategies to plan non-profit advertisements.
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Sumita, Hanna, Yasushi Kawase, Sumio Fujita, and Takuro Fukunaga. "Online Optimization of Video-Ad Allocation." In Twenty-Sixth International Joint Conference on Artificial Intelligence. California: International Joint Conferences on Artificial Intelligence Organization, 2017. http://dx.doi.org/10.24963/ijcai.2017/60.

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In this paper, we study the video advertising in the context of internet advertising. Video advertising is a rapidly growing industry, but its computational aspects have not yet been investigated. A difference between video advertising and traditional display advertising is that the former requires more time to be viewed. In contrast to a traditional display advertisement, a video advertisement has no influence over a user unless the user watches it for a certain amount of time. Previous studies have not considered the length of video advertisements, and time spent by users to watch them. Motivated by this observation, we formulate a new online optimization problem for optimizing the allocation of video advertisements, and we develop a nearly (1 − 1/e)-competitive algorithm for finding an envy-free allocation of video advertisements.
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Qin, Yao, and Yu Chen. "Notice of Retraction: Empirical Study of Advertisement Spokesman's Influence to Advertisement's Effect." In 2009 International Symposium on Information Engineering and Electronic Commerce (IEEC). IEEE, 2009. http://dx.doi.org/10.1109/ieec.2009.69.

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Gvarishvili, Zeinab. "Comparative analyses of skincare product advertisements in Georgian and English." In Eighth Brno Conference on Linguistics Studies in English. Brno: Masaryk University Press, 2020. http://dx.doi.org/10.5817/cz.muni.p210-9767-2020-2.

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Across the gamut of media formats – from television to the Internet – beauty product advertising influences consumers on a daily basis. Each advertisement seeks to persuade potential buyers of the product's value, or even its necessity for the buyer's well-being and self-image. These techniques, sometimes manipulative in nature, affect consumers’ self-concepts. One of the signature strengths of the beauty advertisement lies in its ability to transform seemingly mundane objects into highly desirable products. In some cases, the beauty industry uses buzzwords and scientific words to convince consumers of a product's value; these linguistic devices describe the product's apparent capabilities and appeal to the consumer's ego by suggesting that the product will enhance the assets the consumer already possesses. All things considered, the present paper deals with a comparative study of skincare product advertisements in English and Georgian and focuses on the use of persuasive strategies, buzzwords and scientific terminology in the advertisements that manipulate and influence potential consumers.
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Onimaru, Kanta, Keiichi Watanuki, Kazunori Kaede, and Yusuke Osawa. "Effect of Presentation of Advertisements during Visual Display Terminal Work on Concentration." In 14th International Conference on Applied Human Factors and Ergonomics (AHFE 2023). AHFE International, 2023. http://dx.doi.org/10.54941/ahfe1003247.

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This study aimed to examine the effects that advertisements viewed during visual display terminal (VDT) work have on workers as well as the appropriate conditions under which advertisements should be presented to both consumers and advertisers. We investigated the manner in which the position and interest in advertisements affected people’s ability to focus. Mock advertisements were displayed on a monitor while participants completed a specially created cognitive memory exercise. We evaluated the effects on concentration based on the results of the exercise, subjective evaluations of concentration, and eye-gaze information. This shows that the self-perception of concentration may have been affected by the advertisement, except when the commercial was placed on the right side of the screen. Additionally, it was hypothesized that differences in the level of interest in advertisements and the condition of the workers affected their concentration.
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Yuan, Xiaorong. "Study on Symbol Characteristics of Advertisement Design." In 2014 International Conference on Education Technology and Social Science. Paris, France: Atlantis Press, 2014. http://dx.doi.org/10.2991/icetss-14.2014.44.

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Zhu, Yue. "A Study of False Implications in Advertisement." In 4th International Symposium on Social Science (ISSS 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/isss-18.2018.55.

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Tang, Shaojie. "Robust Advertisement Allocation." In Twenty-Sixth International Joint Conference on Artificial Intelligence. California: International Joint Conferences on Artificial Intelligence Organization, 2017. http://dx.doi.org/10.24963/ijcai.2017/617.

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With the rapid growth of e-commerce and World Wide Web, internet advertising revenue has surpassed broadcast revenue very recently. As online advertising has become a major source of revenue for online publishers, such as Google and Amazon, one problem facing them is to optimize the ads selection and allocation in order to maximize their revenue. Although there is a rich body of work that has been devoted to this field, uncertainty about models and parameter settings is largely ignored in existing algorithm design. To fill this gap, we are the first to formulate and study the \emph{Robust Ad Allocation} problem, by taking into account the uncertainty about parameter settings. We define a Robust Ad Allocation framework with a set of candidate parameter settings, typically derived from different users or topics. Our main aim is to develop robust ad allocation algorithms, which can provide satisfactory performance across a spectrum of parameter settings, compared to the (parameter-specific) optimum solutions. We study this problem progressively and propose a series of algorithms with bounded approximation ratio.
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Virulkar, Pankaj D., and Avinash N. Bhute. "Comparative Study: Location Based Mobile Advertisement Publishing System." In 2015 International Conference on Computing Communication Control and automation(ICCUBEA). IEEE, 2015. http://dx.doi.org/10.1109/iccubea.2015.200.

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Reports on the topic "ADVERTISEMENT STUDY"

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Mintii, Iryna S., and Vladimir N. Soloviev. Augmented Reality: Ukrainian Present Business and Future Education. [б. в.], November 2018. http://dx.doi.org/10.31812/123456789/2673.

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The aim of the study: analysis of the current state and prospects for the development of augmented reality in Ukraine in business and education. The objectives of the study: to analyze the experience of using the augmented reality in advertising, marketing, education of Ukraine; to investigate the problems existing in this direction. The object of the study: the process of using augmented reality in advertising, marketing, education. The subject of the study: specific projects using the augmented reality in advertising, marketing, education. The used method of study was theoretical that included analysis of articles and materials of conferences on the research problem. The results of the study: nowadays, the augmented reality is used primarily in the field of advertising and marketing of Ukraine. As an example is the advertisement of Kyivstar (virtual tour around Ukraine, augmented reality quest), some of the Ukrainian companies have certain results in in this direction, for example, Augmented Pixels, Simo AR (in the development of a browser with augmented reality, the Kontramarka ticket service is implemented), Live Animations (such projects as Wonderland AR, My Yeti, Live Coloring, Gapchinska, Live Photo are already implemented). Among the problems that exist with the introduction of these technologies in education, first of all, we should note the shortage of specialists in the preparation of such educational projects and the uncoordinated actions of business and education in this direction. Main conclusions and recommendations: in order to disseminate research results it is necessary to hold thematic events of the all-Ukrainian level.
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Barry, Ben. Refashioning Masculinity: An Exploratory Study of Men’s Interpretations of Fashion Advertisements. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-481.

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Díaz Escobar, Ana María, Luz Magdalena Salas Bahamón, Claudia Piras, and Agustina Suaya. What Job Would You Apply to?: Findings on the Impact of Language on Job Searches. Inter-American Development Bank, April 2023. http://dx.doi.org/10.18235/0004856.

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This study tests four "light touch" interventions in the language used in job posts of male- dominated occupations to attract female workers using a discrete choice experiment. This experiment had more than 5000 participants from five Latin American countries. We test two possible mechanisms: the gender-stereotypes related to job skills and the use of inclusive language. We find that language matters, and men and women value information and inclusive language in job advertisements. However, women are more sensitive in this regard. We test the effect of simply aggregating irrelevant, but additional words to the job ad, and find that when the inclusive language in the ad is subtle, the effect of having more words is very important. But it decreases when the language signals a strong preference for an inclusive work environment. These findings highlight the importance of language and the type of information presented in job advertisements in attracting a gender-balanced workforce.
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