Journal articles on the topic 'Advertisement selection'
To see the other types of publications on this topic, follow the link: Advertisement selection.
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 journal articles for your research on the topic 'Advertisement selection.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.
1
Shahu, Krishna. "Effectiveness of the Advertisement through Television." Batuk 6, no. 2 (July 1, 2020): 7–15. http://dx.doi.org/10.3126/batuk.v6i2.34487.
Full textAbstract:
Television advertisement has become a permanent means of delivering product and service messages to all upper and middle class households. The study aims at examining effectiveness of TV advertisement. Online survey with structured questionnaire was conducted through the various social media. Sample sizes of 150 people are selected for the study by using random sampling method to collect the data to avoid biasness in the selection process. The study found that the people are more attracted toward the use of internet. Most people tend to spend less time watching television and more time on internet and other activities. It is concluded that there is lack of effectiveness of television advertisements in modern era.
2
Magesh, S., and S. Vijayalakshmi. "Purchaser's Optimistic Response to Social Media Advertisements—A Data Mining Approach." Journal of Computational and Theoretical Nanoscience 16, no. 2 (February 1, 2019): 664–68. http://dx.doi.org/10.1166/jctn.2019.7787.
Full textAbstract:
The paper aspires at discovering the most indispensable factors persuading customer reactions and purchasing commodities after observing online advertisements of social media and recognizing the distinctiveness of clusters of Purchaser having the optimistic reaction, over and above of buying customer clusters after analyzing online advertisement in social media. The selection of attribute and clustering techniques are incorporated in the analysis of data to find significant factors and target customer clusters correspondingly through data mining approach. It has been identifies that there is a strapping correlation between the advertisement being clicked on social media and the fulfillment with commodities, and amidst purchasing commodities online and saving information for supplementary deliberations. The findings also points out the characteristics of product and price Conscious clusters for Purchasers' reaction and procuring after seeing online social media advertisement.
3
Manik, Prerna, Anshu Gupta, P. C. Jha, and Kannan Govindan. "A Goal Programming Model for Selection and Scheduling of Advertisements on Online News Media." Asia-Pacific Journal of Operational Research 33, no. 02 (April 2016): 1650012. http://dx.doi.org/10.1142/s0217595916500123.
Full textAbstract:
Digital revolution has resulted in a paradigm shift in the field of marketing with online advertising becoming increasingly popular as it offers the reach, range, scale and interactivity to organizations to influence their target customers. Moreover, web advertisement is the primary revenue stream for several websites that provide free services to internet users. The website management team needs to do a lot of planning and optimally schedule various advertisements (ads) to maximize revenue, taking care of advertisers’ needs under system constraints. In this paper, we have considered the case of news websites that provide news to its viewers for free with ads as the primary source of their revenue. The considered news website consists of many webpages with different banners for advertisement. Each banner consists of different number of partitions and cost per partition varies for different rectangular banners. Many ads compete with each other for their placement on a webpage on a specific banner, based on partition requirement, at specific time interval(s). Here, we have formulated a mixed integer 0–1 linear programming advertisement scheduling problem to maximize the revenue over planning horizon divided into time intervals under various system and technical constraints. A case is presented to show the applicability of the model. Branch and bound integer programming and goal programming techniques have been used to solve the formulated problem.
4
Faisal, Mohd Nishat, and Bilal Mustafa Khan. "Selecting an Advertising Agency: A Multi-Criteria Decision Making Approach." Vision: The Journal of Business Perspective 12, no. 4 (October 2008): 13–22. http://dx.doi.org/10.1177/097226290801200402.
Full textAbstract:
Indian economy is evolving day by day, and with an upswing spending power of its inhabitants advertising has been emerging as one of the most effective tools for the companies to reach out to their customers. Best advertisement agencies create value through giving the product personality, developing an understanding of product/service, creating an image or memorable picture of that product and above all trying to distinguish the product apart from its competitors. Today, advertising budgets of companies are rising and thus there are numerous agencies in the market vying for their shares. But there exists no method, which can take into account numerous criterions and their impact simultaneously under consideration while selecting a best advertisement agency. Selecting an advertisement agency is a multiple criteria decision-making (MCDM) problem that requires considering large number of complex factors as multiple evaluation criteria. A robust MCDM method should consider the interactions among criteria. Analytic network process (ANP) is a relatively new MCDM method which can deal with all kinds of interactions systematically. This paper proposes an ANP based methodology for the selection of advertisement agencies. ANP is capable of measuring the relative importance that captures all indirect interactions in a network required to be considered in an advertisement agency selection and also their interactions. Additionally, the proposed model is evaluated for a case company.
5
Ilicic, Jasmina, Stacey M. Baxter, and Alicia Kulczynski. "Spot the difference: examining facial characteristics that enhance spokesperson effectiveness." European Journal of Marketing 52, no. 1/2 (February 12, 2018): 348–66. http://dx.doi.org/10.1108/ejm-03-2017-0226.
Full textAbstract:
Purpose This research aims to examine the effect of spokesperson facial symmetry on advertisement attitude, brand attitude and purchase intention and the mediating role of source authenticity on attitudinal and behavioral judgments. Design/methodology/approach Two studies were undertaken. Study 1 examined the effect of facial symmetry on source authenticity and endorsement effectiveness. Study 2 investigated the influence of the authentic facial cues of freckles and moles on source authenticity and advertisement attitude, brand attitude and purchase intention. Findings Findings indicate that source authenticity is the mechanism that explains attitudinal and behavioral judgments toward advertisements featuring asymmetrical spokespeople. The phenomenon observed is due to a proposed source authenticity overgeneralization effect, whereby spokespeople with asymmetrical faces are perceived as more genuine and real which, subsequently, results in more positive attitude toward the advertisement, attitude toward the brand and greater purchase intention than advertisements featuring spokespeople with symmetrical faces. The addition of authentic (biological) facial cues (i.e. freckles and moles) on spokespeople with a symmetrical facial structure, however, can heighten perceptions of source authenticity and the manifestation of the source authenticity overgeneralization effect. Research limitations/implications This research has implications for marketing managers in the selection and depiction of spokespeople in their advertisements. However, this research is limited, as it only examines the facial feature characteristics of symmetry, freckles, and moles. Originality/value This research shows that an asymmetrical facial structure can positively influence source, attitudinal and behavioral judgments. This research also identifies that although symmetrical facial structures dilute source- and endorsement-based judgments, the addition of authentic facial cues, freckles and moles, can reverse the negative effects and enhance perceptions of source authenticity, attitude toward the advertisement, attitude toward the brand and purchase intentions.
6
Lee, Yueh-Hua, Feng-Yi Wu, and Chung-Chu Chuang. "Application of TOPSIS for Solving Optimal Brand Communication Effect on the Portal." International Journal of Web Portals 5, no. 3 (July 2013): 40–52. http://dx.doi.org/10.4018/ijwp.2013070103.
Full textAbstract:
Based on the cognitive psychology of selective attention and priming effect, and visual display effect, this research aims to explore how banner advertisements in the portal sites affect brand communication after end user enter the web. This study uses online SSI Web questionnaire and Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) method. The prime age group selection considers the brand communication effect simultaneously from involvement, advertising attitude, purchase intention and attractiveness of advertisement content. Finally, TOPSIS are presented as an empirical example in brand communication effect on the web portal. The result indicates that the advertising through portal site has optimal brand communication effect on age between 20 to 29 years. The results can help business to make efficient decision. Managerial issues and future work of this paper are discussed.
7
Cui, Qing, Feng-Shan Bai, Bin Gao, and Tie-Yan Liu. "Global Optimization for Advertisement Selection in Sponsored Search." Journal of Computer Science and Technology 30, no. 2 (March 2015): 295–310. http://dx.doi.org/10.1007/s11390-015-1523-4.
Full text
8
Hedayati, Arshad, Arvin Fouladifar, and Elham Taghipour. "Determination and Ranking of Effective Advertising Media Employed by Iran Private Banks Using Analytical Hierarchy Process Technique." Modern Applied Science 10, no. 9 (May 27, 2016): 60. http://dx.doi.org/10.5539/mas.v10n9p60.
Full textAbstract:
Banks use various advertisingmediato develop their marketing plans.However, all the advertising media have not the same impacts on the economic growth of banksas their efficiencies are influenced by several technical and socialfactors. In this study, we investigate the importance of various advertising media on the progress of Iran private banks based on the evaluation of some important parameters such asthe media cost, geographical selection power, audiences’ media habits, type of the advertising message and advertisements of competitor banks.In this regard, television, newspapers and magazines, radio, and billboard and sport fields are selected as the mainmedia for the banks commercial activities. Using the analytical hierarchy process (AHP) method, the media cost with the importance of 34.3% is the main parameter and the type of the message with the importance of 10.2% is the least important factor influencing the selection of media by the banks for the advertisement operations. The results show that the effectiveness of advertising media is different sincetelevision with the importance of 47.3% is placed in the first level and the billboard and sport fields with 9% importance is in the last place. In general, the order of priority of advertising media is:television>newspapers and magazines> radio> billboard and sport fields.This study offers insight into the development of analysis for the selection of effective advertisingtools based on the factors related to the advertisement properties and the community behavior.
9
Wang, Zehong, Xiaolong Han, Yanru Chen, Xiaotong Ye, Keli Hu, and Donghua Yu. "Prediction of Willingness to Pay for Airline Seat Selection Based on Improved Ensemble Learning." Aerospace 9, no. 2 (January 19, 2022): 47. http://dx.doi.org/10.3390/aerospace9020047.
Full textAbstract:
Airlines have launched various ancillary services to meet their passengers’ requirements and to increase their revenue. Ancillary revenue from seat selection is an important source of revenue for airlines and is a common type of advertisement. However, advertisements are generally delivered to all customers, including a significant proportion of people who do not wish to pay for seat selection. Random advertisements may thus decrease the amount of profit generated since users will tire of useless advertising, leading to a decrease in user stickiness. To solve this problem, we propose a Bagging in Certain Ratio Light Gradient Boosting Machine (BCR-LightGBM) to predict the willingness of passengers to pay to choose their seats. The experimental results show that the proposed model outperforms all 12 comparison models in terms of the area under the receiver operating characteristic curve (ROC-AUC) and F1-score. Furthermore, we studied two typical samples to demonstrate the decision-making phase of a decision tree in BCR-LightGBM and applied the Shapley additive explanation (SHAP) model to analyse the important influencing factors to further enhance the interpretability. We conclude that the customer’s values, the ticket fare, and the length of the trip are three factors that airlines should consider in their seat selection service.
10
GALINDO, CARLOS ALBERTO, ANDRES VIUCHE-LOZANO, and MANUEL HERNANDO BERNAL. "The advertisement call of the Colombian endemic glassfrog Rulyrana susatamai (Anura: Centrolenidae)." Zootaxa 4852, no. 5 (September 18, 2020): 586–89. http://dx.doi.org/10.11646/zootaxa.4852.5.8.
Full textAbstract:
Anuran calls are conspicuous, diverse and subject to sexual selection. Many types of calls are described, but the most commonly studied is the advertisement call (Wells 2007; Toledo et al. 2014). Advertisement calls in anurans are emitted by males and some females (Toledo et al. 2014), and have the function of attracting conspecific mates and repelling male competitors. Because the advertisement calls of many species differ by such a magnitude that they serve as premating species (Heyer et al. 1996), it has been demonstrated that advertisement calls play an important role in species recognition, reproductive isolation, and may reflect evolutionary relations among taxa (Wells 2007; Escalona et al. 2018).
11
Leary, Christopher J. "Investigating opposing patterns of character displacement in release and advertisement vocalizations of Bufo fowleri and Bufo americanus (Anura; Bufonidae)." Canadian Journal of Zoology 79, no. 9 (September 1, 2001): 1577–85. http://dx.doi.org/10.1139/z01-115.
Full textAbstract:
Anuran release vocalizations function to prevent prolonged amplexus between males, whereas advertisement vocalizations potentially act as a premating isolation mechanism. To facilitate rapid release during heterospecific amplexus, selection should favor convergent character displacement in release vocalizations. Conversely, to promote isolation between sympatric congeners, selection should favor divergent character displacement in advertisement vocalizations. I examined properties of release and advertisement vocalizations of Bufo fowleri and Bufo americanus that are important in mate recognition (periodicity and dominant frequency) to determine if the two calls exhibit opposing patterns of character displacement. Release vocalizations showed no pattern of displacement. The periodicity of sympatric advertisement vocalizations differed from that of allopatric vocalizations for B. americanus but not for B. fowleri. However, the results were not consistent with the pattern expected for divergent character displacement because the two species differed in this parameter in allopatry. These results are compared with published reports of char acter displacement in the B. americanus species-group in the context of a possible mosaic hybrid zone for these species.
12
NG, VINCENT, and MOK KWAN HO. "AN INTELLIGENT AGENT FOR WEB ADVERTISEMENTS." International Journal of Foundations of Computer Science 13, no. 04 (August 2002): 531–54. http://dx.doi.org/10.1142/s0129054102001266.
Full textAbstract:
The rapid growth of Internet users attracts advertisers to post their advertisements in Internet. The probabilistic selection algorithm was not satisfactory; while other advertising agents are unable to guarantee the quality due to insufficient and unstable user information. This paper describes a new advertising agent based on user information. The users' interests are discovered by the Order Pattern Mining algorithm first, then the Gaussian curve transformation is applied to represent their profiles. For the advertisements, we use the keywords from different categories to construct the advertisement profiles as Gaussian curves also. This allows us to select advertisements based on the intersections of the different profiles according to users' preferences in an effective and efficient mechanism. A prototype of the Intelligent Advertising Agent has been developed with Java and Oracle. From our evaluations, we observed that about 70% of the test cases are successful in making predictions which generated the most favorable category that the users are interested.
13
Colwell, John. "An Empirical Test of Sex Differences in the Emphasis on Physical Attractiveness in Mate Selection." Perceptual and Motor Skills 105, no. 1 (August 2007): 326–38. http://dx.doi.org/10.2466/pms.105.1.326-338.
Full textAbstract:
Within a context provided by social structural theory, social evolutionary theory, and physical attractiveness stereotyping, the importance of physical attractiveness in heterosexual mate selection was explored by presenting 50 male and 50 female psychology students ( M age = 22.5 yr.) during a scheduled class with an opposite sex personals advertisement, wherein the advertiser was described as ‘average’ or ‘good-looking’. Dependent variables consisted of a written paragraph and measures of evaluation (Semantic Differential), attraction, advertisement appeal, and success. An interaction for sex x looks on the qualitative measure showed no effect for men, but the good-looking female advertiser was evaluated more positively. However, for quantitative data, the advertisement was seen as more appealing and likely to be successful when the advertiser was good looking as opposed to average looking, irrespective of sex of advertiser. Findings are discussed in relation to theoretical perspectives.
14
PAGEL, MARK. "Sexual selection and oestrous advertisement: a reply to Radwan." Animal Behaviour 49, no. 5 (May 1995): 1401–2. http://dx.doi.org/10.1006/anbe.1995.0171.
Full text
15
Doborji, Pari Khaledi, and Abbas Qasemi Hamed. "The Role of Advertisements in Protection of Consumer’s Right of Choice." Journal of Politics and Law 9, no. 8 (September 29, 2016): 65. http://dx.doi.org/10.5539/jpl.v9n8p65.
Full textAbstract:
Consumer’s right of choice is the most important one of his rights. Protecting it during the period before conclusion of contract can predispose the creation of a stable legal relationship which is in conformity with the real will and purpose of the consumer. Category of advertisement is one of the most important factors that have a strong impact on the consumer’s choice. True advertisements which are in conformity with realities make the consumers evaluate selection options for purchasing or using the advertised goods or services and decide according to it and without spending time and cost. However, untrue advertisements will have a reverse role with reflection of untrue affairs. Therefore, the role of advertisements and its effectiveness on consumer’s right of choice are from the undeniable realities. That is why the organization of advertisements affair to protect Consumer’s right of choice is a necessity that different legal systems have responded to it. In this research, the legal systems of Iran and Britain have been studied in a descriptive and comparative method. So that a step to be taken to remove legal defects and deficiencies while recognizing the legal status and consumer protective tools in Iran law.
16
Liu, Yang, and Andrew Simpson. "AdSelector: A Privacy-Preserving Advertisement Selection Mechanism for Mobile Devices." Computer Journal 60, no. 8 (April 4, 2017): 1251–70. http://dx.doi.org/10.1093/comjnl/bxx029.
Full text
17
Ratnaningsih, Dwi, and Waluyo Waluyo. "ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPATUHAN PAJAK REKLAME PADA DINAS PELAYANAN PAJAK DAERAH PROVINSI DKI JAKARTA." JURNAL INFORMASI, PERPAJAKAN, AKUNTANSI, DAN KEUANGAN PUBLIK 12, no. 2 (July 29, 2019): 83. http://dx.doi.org/10.25105/jipak.v12i2.5113.
Full textAbstract:
<p class="Style1">Tax compliance is an important aspect to achieve maximum tax revenue target. This study aims to determine the relationship among variables Knowledge Taxpayer, Rates & Tax Base, Complexity of The Rules, Tax Fairness, Administration and Advertisement Tax Procedures , Quality of Tax Officer, Penalties, Inspection And Control of The Billboard with the compliance of advertisement tax to the Local Tax Department of DKI Jakarta. This research was conducted by questionnaire survey method. The population in this study is advertisement tax payer, the one who serving advertisement in Jakarta. The sampling technique is purposive sampling random sampling, which in this case is limited to a specific subject that can provide the desired information. A total of 100 samples was selected based on the selection of this sample. The data was processed by multiple regression method. The results of this study show that the variable Taxpayers Knowledge, Tax fairness, Sanctions and Investigation and Control Billboard positive effect on advertisement tax compliance on the Local Tax Department of DKI Jakarta. Rates and Tax Base, as well as the complexity of the Regulation have a negative effect on the advertisement tax compliance. While the service factors that Administration and Procedures and Officer quality does not affect the advertisement tax.</p>
18
Cheah, Jun-Hwa, Hiram Ting, Tat Huei Cham, and Mumtaz Ali Memon. "The effect of selfie promotion and celebrity endorsed advertisement on decision-making processes." Internet Research 29, no. 3 (June 3, 2019): 552–77. http://dx.doi.org/10.1108/intr-12-2017-0530.
Full textAbstract:
Purpose The purpose of this paper is to assess the effect of two promotional methods, namely, celebrity endorsed advertisement and selfie promotion, on customers’ decision-making processes using the AISAS model. Design/methodology/approach A within-subject experimental design was used to observe how young adults in Malaysia would respond to two promotional methods about a new seafood restaurant. A total of 180 responses were collected using a structured questionnaire. Data were assessed and analysed using partial least squares structural equation modelling. Findings The results show that while celebrity endorsed advertisement remains relevant to customer’s decision-making processes, the effect of selfie promotion is comparable to celebrity endorsement. The sequential mediation for both models is found to be significant, but the AISAS model with selfie promotion produces better in-sample prediction (model selection criteria) and out-of-sample prediction (PLSpredict) compared to celebrity endorsed advertisement, thus suggesting its better representation to reality. Research limitations/implications Despite being limited to young adults in Malaysia and a particular product, the study is essential to understanding the effect of celebrity endorsed advertisement and selfie promotion on decision-making processes. Practical implications The study provides insights into how business organisations could exploit the advancement of communication technology to encourage selfie behaviour to promote their products in an innovative and competitive manner. Originality/value The assessment of the effect of celebrity endorsed advertisement and selfie promotion on decision-making processes using PLSpredict and model selection criteria articulates the relevance of selfie as a promotional tool. It also provides an alternative technique for conducting model comparison research.
19
Regar, Ahmad Rokhi. "MOTION GRAPHIC ADVERTISING FOR LIL HAJJ WAL UMROH PROMOTION." Arty: Jurnal Seni Rupa 9, no. 2 (August 18, 2020): 123–27. http://dx.doi.org/10.15294/arty.v9i2.40327.
Full textAbstract:
Dewangga Lil Hajj Wal Umroh in the face of market competition, requires a promotional media with a high level of appeal for its target segmentation, and is able to represent the theme of the pilgrimage properly. Therefore we need a promotional media in the form of Motion Graphic ads. The design of this promotional media advertisement aims to create a promotional media in the form of Motion Graphic advertisement for Dewangga Lil Hajj Wal Umroh, with a persuasive message to increase Dewangga Lil Hajj Wal Umro's customers. The method of making the work of this study project includes five stages: (1) Preparatory / Prelimenary (Research of the Client, Determination of the target audience, and placement of the media); (2) Funding (Material, production, display); (3) Pre Production (Selection of production equipment, making concep art, making storyboards); (4) Production (Creating character assets and environments, moving objects / animatting, dubbing and sound effects, audio and video editing); (5) Post-production (DVD burning, exhibition). The results of this study project were two Dewangga Lil Hajj Wal Umroh Motion Graphic Ads. Work I has a duration of 1 minute 10 seconds with 9 scenes. Work II is 43 seconds long and has 10 scenes. Both of these advertisements have 1280 x 720 px video format.
20
Wan, Jie, Xue Cao, Kun Yao, Donghui Yang, E. Peng, and Yong Cao. "Data Mining Technology Application in False Text Information Recognition." Mobile Information Systems 2021 (February 11, 2021): 1–13. http://dx.doi.org/10.1155/2021/4206424.
Full textAbstract:
False information on the Internet is being heralded as serious social harm to our society. To recognize false text information, in this paper, an effective method for mining text features is proposed in the field of false drug advertisements. Firstly, the data of false drug advertisements and real drug advertisements were collected from the official websites to build a database of false and real drug advertisements. Secondly, by performing feature extraction on the text of drug advertisements, this work built a characteristic matrix based on the effective features and assigned positive or negative labels to the feature vector of the matrix according to whether it is a fake medical advertisement or not. Thirdly, this study trained and tested several different classifiers, selected the classification model with the best performance in identifying false drug advertisements, and found the key characteristics that can determine the classification. Finally, the model with the best performance was used to predict new false drug advertisements collected from Sina Weibo. In the case of identifying false drug advertisements, the classification effect of the support vector machine (SVM) classifier established on the feature set after feature selection was the most effective. The findings of this study can provide an effective method for the government to identify and combat false advertisements. This study has a certain reference significance in demonstrating the use of text data mining technology to identify and detect information fraud behavior.
21
Amatulli, Cesare, Giovanni Pino, Manuela Iodice, and Robert Cascio. "Linguistic and Symbolic Elements in Luxury Fashion Advertising: A Qualitative Analysis." International Journal of Business and Management 11, no. 9 (August 7, 2016): 265. http://dx.doi.org/10.5539/ijbm.v11n9p265.
Full textAbstract:
This research investigates the use of English in luxury fashion print advertising, which continues to be the main channel to communicate new luxury fashion collections and products. The research aims to find cultural adaptations from the original Anglo-Saxon country to the target country. Further, this research examines the use of images in fashion magazines and, in particular, their capacity to deliver brand personality and aesthetics by creating a narrative engagement. By analyzing thirty print advertisements from U.S. and Spanish life-style magazines using the semiotic approach, checking for linguistic differences, and employing a robust, cross-cultural qualitative analysis, the authors conclude that each linguistic element in an advertisement may invoke an underlying message that can be comprehended by the majority of consumers, and that language selection itself can have a strong symbolic meaning.
22
Dhanapal, Dr Saroja, Sharmaine Sakthi Anantha, and Riaz Fathima Binti Omar Farouk. "Government Sponsored Advertisements: Do They Cultivate Higher Order Thinking Skills?" INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY 5, no. 2 (August 30, 2013): 503–16. http://dx.doi.org/10.24297/ijmit.v5i2.4443.
Full textAbstract:
Advertising can be defined as an openly sponsored offering of goods, services, or ideas through any medium of public communication. Advertising, in the past decade has undergone significant development and it now comprises television, radio and internet besides the traditional print media. Levens (2012) defines advertising as the paid, non -personal communication of a marketing message by an identified sponsor through mass media which acts as a tool for a company to massively introduce a product or service to the consumers using the available media that are endless starting from billboards, posters, wall paintings to the most explicit places like the back of event tickets or even the public transport t hat roams all over the city. Government sponsored advertisements (GSA ) or public service advertisement (PSA) on the other hand can be defined as messages in the public interest disseminated by the media without charge. Today, public serviceadvertising has been increasingly used in a non-commercial fashion in several countries across the world in order to promote various social causes (Devadas and Manohar, 2011). The objective is to raise awareness, change public attitudes and behavior towards social issues. The purpose of this paper is to explore as to whether advertisement s sponsored by the Malaysian government merely disclose social responsibility information or do they go beyond this to inculcate Higher Order Thinking Skills among the audience from the three generations; Baby boomers, Generation X and Generation Y. As such, a purposive sampling was used in the selection of the advertisements for the study based on thecontent that catered for the three generations. To identify whether the advertisements inculcate Higher Order Thinking Skills (HOTS) according to Blooms Taxanomy (1990), the contents of the advertisements were analysed using a framework based on an integrated approach combining content and semiotic analysis. To further support the findings, a survey was carried out among 100 samples to identify their perception on government sponsored advertisements. The samples for the survey were also selected using a purposive sampling. This was to ensure that there were representatives from the three generations. It is hoped that this study will contribute to the scarce l iterature on the effectiveness of advertisements in cultivating Higher Order Thinking Skills.
23
Mohamad Zamani, Nur Azmina, Norhaslinda Kamaruddin, Abdul Wahab, and Nur Shahana Saat. "Visualization of job availability based on text analytics localization approach." Indonesian Journal of Electrical Engineering and Computer Science 16, no. 2 (November 1, 2019): 744. http://dx.doi.org/10.11591/ijeecs.v16.i2.pp744-751.
Full textAbstract:
<span>Rate of employment is a strong indicator of economic stability of a country. It relates to the number of volumes of produced products and services. If the unemployment rate is high, the amount of gross domestic product (GDP) of a country may be declined. One of the main factors that contributes to low rate of employment is the mismatch between job seeker and the requirement of the job applied. This is due to the limited analysis performed on the relevant information on job advertisement; such as, skills, responsibilities of the job, location and expectation of the employers. The obscure job descriptions provided in the advertisement may result in application of unsuitable candidates that can cause rejection of the candidate and the potential employer may take a long time to filter and evaluate the applications. A system that is able to provide relevant information in a simple and catchy way is needed to simplify the task of job searching. In this paper we proposed a text analytics technique to extract users’ comments from social media such as Twitter and Facebook on job advertisement. The result is then displayed in a geotagged map that can reveal the density of job availability based on geographical location. The job seekers can easily observe and select their desired job location. The initial system shows potential of the inclusion of the proposed approach in job advertisement websites. In comparison to other job searching websites, this system can provide additional information on public view about the advertised job obtained from the social media text analytics. With this additional information, jobseekers have more confidence in job selection and allows employers to receive more suitable candidates for the available positions. It is hoped that the proposed system can tailor the job advertisements to the need of the jobseeker and making the job application more relevant hence reducing the potential employers’ processing time.</span>
24
JOHNSTONE, RUFUS A. "SEXUAL SELECTION, HONEST ADVERTISEMENT AND THE HANDICAP PRINCIPLE: REVIEWING THE EVIDENCE." Biological Reviews 70, no. 1 (February 1995): 1–65. http://dx.doi.org/10.1111/j.1469-185x.1995.tb01439.x.
Full text
25
Xu, Wanru, and Panlong Yang. "Optimizing the interested area coverage with efficient mobile advertisement user selection." Concurrency and Computation: Practice and Experience 29, no. 19 (April 28, 2017): e4159. http://dx.doi.org/10.1002/cpe.4159.
Full text
26
Mardiati, Nurul, Robiatul Islamiyah, and Rahmayanti Fitriah. "PENGARUH IKLAN OBAT FLU DI TELEVISI TERHADAP PERILAKU SWAMEDIKASI." Jurnal Riset Kefarmasian Indonesia 3, no. 1 (January 16, 2021): 35–44. http://dx.doi.org/10.33759/jrki.v3i1.103.
Full textAbstract:
The high prevalence of flu and the easy availability of drugs in the market and at relatively affordable prices are one of the driving forces for self-medicating by the community. In addition, increasingly sophisticated technological advances make it easy for people to get information, one of which is drug advertisements on television that can influence consumer behavior in the selection of drugs used in self-medication. This research was conducted with the aim of knowing the effect of cold medicine advertisements on television on self-medication behavior in the community of Karang Intan District. This research method is a descriptive observational study with a cross sectional design. The sampling technique was carried out using non-random sampling method, namely accidental sampling, and the number of respondents was 100 people. The data collected comes from questionnaire data, which is filled in by respondents accompanied by researchers. Descriptive data analysis was performed by using the chi square test. The results showed that the effect of cold medicine advertisements on television on self-medicated behavior in the community of Karang Intan District has a significant p value of 0.000. The conclusion is that the advertisement of cold medicine on television has an influence on self-medication behavior in the community of Karang Intan District.
27
Syahputra, Wisnu. "Implementasi Fuzzy Menggunakan Mamdani Pada Sistem Pendukung Keputusan Lokasi Pemasangan Iklan Calon Legislatif." TIN: Terapan Informatika Nusantara 2, no. 8 (January 31, 2022): 476–82. http://dx.doi.org/10.47065/tin.v2i8.992.
Full textAbstract:
The development of information technology today requires information that is fast and accurate in its implementation. The installation of prospective legislative advertising brochures that perform well with the support of a decision support system is one of the implementations of the development of information technology. Research that uses the mamdani method in this decision support system produces a decision support system application for installing banners that are commonly used in legislative candidates. The criteria used in the decision support system for installing advertising banners are: location name, strategy element, location location, rival advertisement and population. The results of this study are the location of the selected strategies from several places that have good performance that have followed the selection, and the output of the application helps decision makers (desician makers) in choosing alternatives for the location of advertisements in the form of banner candidates using desktop-based web applications
28
A. Al-Rubaii, Rafid, and Hadeel N. Mohammed Saeed. "Tracing the Impact of Culture in the Translation of Selected Advertisements between English and Arabic." Arab World English Journal For Translation and Literary Studies 5, no. 2 (May 15, 2021): 76–90. http://dx.doi.org/10.24093/awejtls/vol5no2.6.
Full textAbstract:
The role of advertising across cultures can be touched upon quite differently. Therefore, translators should approach advertisements unequally in a particular culture. The translation of advertisement has gradually expanded as a result of the rise of globalization and trade intensification, and that necessitated that companies communicate with consumers of different cultures.The present study aims at investigating how sociocultural variables which play a vital role in advertisement are dealt with cross-linguistically. It first introduces a theoretical background that discusses the concept of culture and its impact on translation, as well as the major translation strategies used to deal with cultural issues. It, moreover, attempts to answer the question about how cultural variables affect the process of translation and the selection of an appropriate equivalent. To answer this question, seven ads, along with their translations, have been selected and subjected to a thorough analysis. The article comes up with some conclusions, the most important of which are: cultural domination plays a more pivotal role in translating ads than in other text types, that the translation strategies used for rendering an ad between English and Arabic range from literal translation to rewriting, with free translation to be of a higher frequency, that specific translation methods, such as transliteration, have been overused. Finally, the study has shown a growing tendency in Arabic to depart the traditional cultural aspects of writing and translating an ad and move towards those of the English-speaking culture.
29
Wang, Zhen, and H. Martin Schaefer. "Limits of selection against cheaters: birds prioritise visual fruit advertisement over taste." Oecologia 174, no. 4 (January 5, 2014): 1293–300. http://dx.doi.org/10.1007/s00442-013-2867-5.
Full text
30
PÉREZ-GRANADOS, CRISTIAN, KARL-L. SCHUCHMANN, and MARINEZ I. MARQUES. "Advertisement call and diel pattern of Pseudis platensis (Anura, Hylidae, Pseudinae) in the Brazilian Pantanal and a bioacoustical comparison with Pseudis paradoxa." Zootaxa 4768, no. 2 (May 1, 2020): 239–48. http://dx.doi.org/10.11646/zootaxa.4768.2.5.
Full textAbstract:
Anuran advertisement calls are life history traits associated with sexual selection and reproduction, and they play an important role in premating isolation mechanisms between species. Comparative bioacoustical analyses of these calls can be useful for taxonomic purposes. Phylogenetic relationships within the genera Pseudis are controversial, especially those related to P. platensis, which is often considered a full species or a subspecies within P. paradoxa. The advertisement call of P. platensis has not been described in detail; therefore, call comparisons of these two conspecifics have not been possible. In this study, we describe the advertisement call and diel activity pattern of P. platensis in the Brazilian Pantanal and compare the calls of P. platensis and P. paradoxa to elucidate whether acoustical parameters may help resolve the present uncertain taxonomic treatment. The advertisement call of P. platensis lasted 0.21 ± 0.01 s and consisted of a short series of 8.05 ± 0.69 distinct pulses (9.34 ± 2.94 ms of pulse duration). The vocal activity of the species was largely restricted to a few hours after dusk (7 – 11 p.m.), which is inconsistent with the diurnal and nocturnal calling behavior described for other Pseudis congeners. The advertisement calls of P. platensis and P. paradoxa were similar in note duration, number of pulses per note and dominant frequency. The geographic variation of calls within species was similar to that found among species. This bioacoustical comparison does not provide new insights into whether P. platensis should be considered a distinct species.
31
Mutiah, Mutiah, Efori Buulolo, and Natalia Silalahi. "Implementasi Algoritma Genetika Dalam Penjadwalan Jeda Iklan Pada Stasiun Radio 99.1 Most FM." Building of Informatics, Technology and Science (BITS) 2, no. 2 (December 10, 2020): 99–108. http://dx.doi.org/10.47065/bits.v2i2.137.
Full textAbstract:
The screening of advertisements on a commercial radio station is done every day from Sunday to Saturday. In commercial radio stations, in general, making ad schedules is still manually which results in delays in the presentation of the weekly ad schedule. Playback time consists of two types, namely prime time and regular time. Radio Ad Scheduling that will be discussed in this study is the ad screening that is carried out on the radio broadcast schedule, which is between 5 am to 24 pm in which with the rules every 15 minutes are provided 3 ad playback slots with a maximum duration of 1 minute per ad. So if the radio broadcast time per day is 19 hours, then the maximum number of ads per day that can be displayed is 76 ads. Another rule is the implementation of prime time, the hours at which the general public (listeners) have the greatest opportunity to listen to the radio, which is between 6:00 and 10:00 in the morning and 16: 00-20: 00 at night. The number of screenings of the same advertisement on one day is limited to prime time which is 5 times, while for regular time is 8 times. The radio scheduling process is carried out using genetic algorithms consisting of chromosome initialization, selection, crossover and mutation processes. The chromosomes in this study consist of 3 genes, each chromosome will be evaluated based on its fitness value which is calculated based on the number of violations of rules that occur on each chromosome in an individual. Where rule 1 is the number of plays per advertisement that cannot be more than 5 times in a day and rule 2 is that there cannot be two or more ad scheduling shows on the same day and time. After that the fitness value of each chromosome is obtained, then the selection, crossover and mutation are carried out. From this research an optimal ad schedule is produced by scheduling overall ad data, day and time of ad playback
32
Burke, Richard R., Bryan P. Weichelt, and Kang Namkoong. "Facebook Ads Manager as a Recruitment Tool for a Health and Safety Survey of Farm Mothers: Pilot Study." JMIR Formative Research 5, no. 4 (April 7, 2021): e19022. http://dx.doi.org/10.2196/19022.
Full textAbstract:
Background Social media platforms have experienced unprecedented levels of growth and usage over the past decade, with Facebook hosting 2.7 billion active users worldwide, including over 200 million users in the United States. Facebook users have been underutilized and understudied by the academic community as a resource for participant recruitment. Objective We performed a pilot study to explore the efficacy and cost-effectiveness of Facebook advertisements for the recruitment of an online agricultural health and safety survey. Methods We undertook a 1-week advertising campaign utilizing the integrated, targeted advertising platform of Facebook Ads Manager with a target-spending limit of US $294. We created and posted three advertisements depicting varying levels of agricultural safety adoption leading to a brief survey on farm demographics and safety attitudes. We targeted our advertisements toward farm mothers aged 21-50 years in the United States and determined cost-effectiveness and potential biases. No participant incentive was offered. Results We reached 40,024 users and gathered 318 advertisement clicks. Twenty-nine participants consented to the survey with 24 completions. Including personnel costs, the cost per completed survey was US $17.42. Compared to the distribution of female producers in the United States, our advertisements were unexpectedly overrepresented in the eastern United States and were underrepresented in the western United States. Conclusions Facebook Ads Manager represents a potentially cost-effective and timely method to recruit participants for online health and safety research when targeting a specific population. However, social media recruitment mirrors traditional recruitment methods in its limitations, exhibiting geographic, response, and self-selection biases that need to be addressed.
33
Sukma, Fahrizal, Ma'mun Sarma, and Muhammad Syamsun. "Efektivitas Iklan dalam Menumbuhkan Brand Awareness SMA Sampoerna." MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah 10, no. 2 (October 29, 2015): 182–93. http://dx.doi.org/10.29244/mikm.10.2.182-193.
Full textAbstract:
To compete with other schools, Sampoerna High School has been implementing advertisement programs in printed and electronic media. Moreover, advertisement programs that have been implementing are to increase brand awareness in public. The main aim of this research is to analyze factors that influencing. Previous researches and literatures review show that advertisement’s effectiveness is effected by the endorser's quality, the appropriate selecting of advertisement media and the attractiveness of advertisement’s message. Then the advertisement’s effectiveness enhances the brand awareness. The respondents are the parents of Sampoerna High School’s students who live in Jakarta, Bogor, Tangerang, and Bekasi (Jabotabek). The data collected by a cencus to 80 parents on July to October 2014. The data that collected has processed using Structural Equation Model (SEM). The result of SEM analysis indicates that the attractiveness of advertisement’s message has significant effect to effectiveness of advertisement, and advertisement’s effectiveness shows significant effect to brand awareness’ enhancement. Moreover, the appropriate selecting of advertisement media also shows significant effect to brand awareness. Based on the results, in order to have an effective advertisement in gaining brand awareness of Sampoerna High School, the approach of the advertisement campaign should be focusing on enhancement of the attractiveness advertisement’s message
34
Jing, Nan, Yong Yao, and Yanbo Ru. "Modeling and Analyzing User Contexts for Mobile Advertising." International Journal of Handheld Computing Research 2, no. 3 (July 2011): 38–52. http://dx.doi.org/10.4018/jhcr.2011070103.
Full textAbstract:
Context-aware advertising is one of the most critical components in the Internet ecosystem today because most WWW publisher revenue highly depends on the relevance of the displayed advertisement to the context of the user interaction. Existing research work focuses on analyzing either the content of the web page or the keywords of the user search. However, there are limitations of these works when being extended into mobile computing domain, where mobile devices can provide versatile contexts, such as locations, weather, device capability, and user activities. These contexts should be well categorized and utilized for online advertising to gain better user experience and reaction. This paper examines the aforementioned limitations of the existing works in context-aware advertising when being applied for mobile platforms. A mobile advertising system is proposed, using location tracking and context awareness to provide targeted and meaningful advertisement to the customers on mobile devices. The three main modules of this comprehensive mobile advertising system are discussed, including advisement selection, advertisement presentation, and user context databases. A software prototype that is developed to conduct the case studies and validate this approach is presented.
35
Turin, Rubens A. F., Renato C. Nali, and Cynthia P. A. Prado. "Intraspecific call variation in a Neotropical gladiator frog with a complex advertisement call." Amphibia-Reptilia 39, no. 1 (2018): 31–39. http://dx.doi.org/10.1163/15685381-00003147.
Full textAbstract:
Vocalisation is one of the most conspicuous behavioural traits in different animals, but its emission can be variable within species, depending on environmental, morphological, and/or social factors. Understanding how acoustic parameters vary can provide information about sexual selection mechanisms that might have shaped the species’ evolutionary history. We quantified and compared the variation of five call parameters within and among the males ofBokermannohyla ibitiguara, a Neotropical treefrog with complex reproduction and advertisement calls. The parameters were classified as static (dominant frequency), intermediate (note durations) or dynamic (pulse rate of the long note and call duration). Despite these differences, all of them varied more among individuals than within individuals, and most were associated with individual discrimination, showing potential acoustic recognition by males and females. A multiple regression analysis showed that all temporal parameters were affected by abiotic factors, except pulse rate of the long note; body size affected dominant frequency, duration of the long notes and call duration. This high variability in parameters, and the strong support for individual discrimination, indicate the existence of sexual selection mechanisms operating on calls; however, the individual recognition system is very complex and not limited to a single characteristic of the call. This is supported by the reproductive behavior of this species, including choosy females, elaborate courtships, and male-male vocal contests and physical combats. Fine-scale playback experiments with males and females will help us further understand sexual selection mechanisms in this and other acoustically oriented animals.
36
Yang, Soung-Hoon. "Convenience Store Lunch box’ Selection Attributes’ Effects on Celebrity Advertisement Attitude and Purchase Intention." Convergence Tourism Contents Society 5, no. 1 (June 30, 2019): 1–12. http://dx.doi.org/10.22556/jctc.2019.5.1.1.
Full text
37
Naeem, Khalid, Muhammad Riaz, and Deeba Afzal. "Pythagorean m-polar fuzzy sets and TOPSIS method for the selection of advertisement mode." Journal of Intelligent & Fuzzy Systems 37, no. 6 (December 23, 2019): 8441–58. http://dx.doi.org/10.3233/jifs-191087.
Full text
38
Saha, Anita, Madhumangal Pal, and Tapan K. Pal. "Selection of programme slots of television channels for giving advertisement: A graph theoretic approach." Information Sciences 177, no. 12 (June 2007): 2480–92. http://dx.doi.org/10.1016/j.ins.2007.01.015.
Full text
39
Mohd, Noor Ismawati. "Sources of Information Referred for Higher Education Institution Selection." Journal of Education and Vocational Research 5, no. 4 (December 30, 2014): 165–74. http://dx.doi.org/10.22610/jevr.v5i4.165.
Full textAbstract:
In response to the increase in demand on tertiary education, number of higher education institution raised dramatically over the past few decades. The scenario creates competition environment leading to the needs for understanding how students’ decision were made. Recent literature on higher education has been acknowledging the role of marketing in attracting potential students. This paper explores the decision process of selecting higher education institution within the framework of marketing communication. From the perception of students who are successfully accepted in a higher education institution, the analysis was done to investigate what was the source of information being referred. Analysis was also done to identify which source perceived by the students as their most influential source of information in deciding which institution to apply for. The finding suggests that traditional marketing tools such as news paper and magazine advertisement or publication is still effective as compared with other interactive marketing approach such as websites and education fair. The influence of their significant others such as parents, siblings and peers is also discussed.
40
Ra, Jin Suk, and Yeon-Hee Jeong. "Psychosocial Factors Associated with Smoking Cessation Attempts in Korean High School Students Who Engage in Intermittent and Light Smoking." Child Health Nursing Research 26, no. 1 (January 31, 2020): 1–10. http://dx.doi.org/10.4094/chnr.2020.26.1.1.
Full textAbstract:
Purpose: This study aimed to identify psychosocial factors associated with smoking cessation attempts among Korean high school students who engage in intermittent and light smoking.Methods: Cross-sectional secondary data derived from the 2018 Korea Youth Risk Behavior Web-Based Survey were analyzed within the framework of the biopsychosocial model. The sample comprised 829 high school students who reported current intermittent and light smoking, which was defined as cigarette smoking on 1~29 days in a 30-day period and no more than 10 cigarettes per day. Purposeful selection logistic regression analysis was performed.Results: In total, 71.7% (n=586) of the respondents had tried to stop smoking during the past 12 months. The main result was that respondents who had viewed an anti-smoking advertisement in the past year significantly more smoking cessation attempts than those who had not (adjusted odds ratio=2.59; 95% confidence interval=1.45~4.62, <i>p</i>=.001).Conclusion: To encourage smoking cessation attempts among high school students who engage in intermittent and light smoking, healthcare providers, including school and community nurses, should develop effective interventions using anti-smoking advertisements tailored to adolescents’ interests and developmental stage.
41
Hsu, Pi-Fang, Hung-Yu Chueh, and Chia-Wen Tsai. "Developing and Implementing a Selection Model of Brand TV Commercial Script for a Real Estate Agency." International Journal of Customer Relationship Marketing and Management 6, no. 2 (April 2015): 48–69. http://dx.doi.org/10.4018/ijcrmm.2015040104.
Full textAbstract:
When enterprises want to gain visibility in the short term, the fastest way is through the TV media, with a penetration rate of 90%, to reach as many consumers possible. To ensure the optimal allocation of the media budget, the content of an enterprise's TV commercial should be well-grounded in the principles of advertising effectiveness. This study develops a model to aid businesses' selection of TV commercial scripts and the model is divided into two parts using the example of a real estate agency. The first is to build suitable criteria to evaluate TV commercial script via an analysis of relevant literature and the Modified Delphi method; the relative weights of the criteria were then determined via Analytic Hierarchy process (AHP). The other part is to determine the optimum script for TV commercial using the Grey Relational Analysis (GRA). The example of a famous real estate agency in Taiwan is used to show how TV commercial scripts can be selected using this model. The results address factors such as “Ease in Leading to Consumer Acceptance”, “Appearance of The Advertisement”, “Purpose of Community Message”, “Effects of The Advertisement”, and “Commercial Script Content Settings” that are the most vital criteria in sequence. How advertising appeals and gains consumer acceptance, how it renders consumers' needs, its effects, and the script's content that are the most vital criteria in the selection of brand TV commercial scripts. The proposed model helps the real estate agency to effectively select TV commercial scripts, making it highly applicable for both academia and commerce.
42
Abbas, Syed Iradat, Muzafar Hussain Shah, and Yusuf Haji Othman. "Critical Review of Recruitment and Selection Methods: Understanding the Current Practices." Annals of Contemporary Developments in Management & HR 3, no. 3 (August 1, 2021): 46–52. http://dx.doi.org/10.33166/acdmhr.2021.03.005.
Full textAbstract:
The current paper is a critical review of the literature on the various recruitment and selection techniques that are actively used for staffing purposes. Different studies on the topic have highlighted the important role of recruitment and selection techniques in improving organisational performance. Critical review of the literature has outlined that advertisement, contracting agencies, employee referrals, labour unions and electronic recruitment approaches are some of the commonly and actively used sources for attracting candidates at present. For selection process, interviews, supervisors` approvals, reference checks, physical examination and online interview procedures are commonly used practices. The review has also discussed that the ongoing COVI-19 Pandemic has pushed many small, medium and large businesses to used electronic platforms for recruitment and selection. The review also discussed that social media platforms have become a much common facility for staffing activities and are increasingly becoming popular for all sorts of workforce sourcing needs for businesses globally.
43
Wu, Monica. "Effects of electronic word-of-mouth on consumers’ purchase decision in catering industry." Acta Oeconomica 64, Supplement-2 (November 1, 2014): 199–211. http://dx.doi.org/10.1556/aoecon.64.2014.suppl.14.
Full textAbstract:
The emergence of Internet technology-based network economy has diversified information channels so that the selectable space for consumers is enlarged. In comparison with traditional promotion and advertisement, electronic word-of-mouth marketing, as a new style marketing presenting high transparency, broad influential regions, and obvious time effectiveness, is more easily accepted by consumers.By distributing and collecting questionnaires on site, 400 copies of questionnaires were distributed to the catering consumers in CHATEAU de CHINE, and 283 valid ones were retrieved, with the retrieval rate of 71%; each retrieved copy was regarded as a valid sample. The research results show significant positive effects of Electronic Word-of-Mouth on 1. Production Selection, 2. Brand Selection, 3. Location Selection, and 4. Number of Opportunity in Purchase Decision and 5. partial effects of demographic variables on the correlations between Electronic Word-of-Mouth and Purchase Decision.
44
Vences, Miguel, and Frank Glaw. "A new cryptic frog species of the Mantidactylus boulengeri group with a divergent vocal sac structure." Amphibia-Reptilia 23, no. 3 (2002): 293–304. http://dx.doi.org/10.1163/15685380260449171.
Full textAbstract:
AbstractWe describe a new frog species of the Mantidactylus boulengeri group (Amphibia: Anura: Mantellidae) in the subgenus Gephyromantis from south-eastern Madagascar. It is morphologically similar to M. eiselti and M. thelenae but differs in its advertisement calls with a distinctly shorter note duration, and in its bilobate (not single) subgular vocal sac. Like M. eiselti and M. thelenae the new species Mantidactylus enki is predominantly diurnal and calling males do not aggregate close to water bodies, indicating direct development as it has been demonstrated previously in M. eiselti. The advertisement calls of all three species are described in detail. A comparison with a further pair of cryptic species with bilobate vs. single subgular vocal sac (Mantidactylus tschenki — M. cornutus) did not reveal any consistent pattern of call variation correlated with vocal sac structure. Therefore, sexual selection may also be considered to explain differences in the colour and external structure of vocal sacs among closely related species.
45
Dogra, Pallavi, and Rishi Raj Sharma. "Modelling the Effects of Financial Services Advertising on Financial Product Purchase: An Empirical Validation." Vision: The Journal of Business Perspective 23, no. 4 (July 24, 2019): 418–31. http://dx.doi.org/10.1177/0972262919850920.
Full textAbstract:
The main aim of the study is to find the effect of the financial advertisement on the respondent’s information selection, processing and analysing it while making the financial purchase decisions. The study identified the important factors that affect the investment decision-making process and explored them by using the exploratory factor analysis. The conceptual model has been tested using the AMOS SEM software. The factor analysis identified the four important factors that are affecting the financial decision-making, that is, financial literacy, celebrity endorsement, perceived reality and entertainment. The hypothesis testing reveals that advertisement, perceived reality and entertainment are affecting the information processing and financial decision-making process, whereas financial literacy and celebrity endorsement do not have significant effects on the financial product purchase. The results are useful for the advertisers, policy makers and the financial service providers so as to increase the sale of financial products by focusing on the variables extracted by the research.
46
Mehmood, Shahid, and Amir Gulzar. "Impact of Advertising Appeals on Children's Well-being: Exploring the Moderating Role of Disposition." Global Social Sciences Review VI, no. II (June 30, 2021): 64–76. http://dx.doi.org/10.31703/gssr.2021(vi-ii).07.
Full textAbstract:
This research study aimed to examine the effect of advertisement appeals on the psychological well-being of children and assess the moderating role of disposition in the relationship of children's psychological well-being and advertisement appeals. The study was conducted by using primary data. Data was collected through the survey conducted in three-time lags from the children of age ranging from 8 to 12 years. A self-administered questionnaire was distributed among a sample of 578 children. For the selection of sample nonprobability, convenience sampling technique was employed, whereas descriptive and inferential statistical tools were utilized for the data analysis with the help of statistical packages for social sciences (SPSS) and analysis of moment structure (AMOS) version 23. Research findings showed that advertising appeals have a significant positive effect on the psychological well-being of children. Furthermore, disposition positively moderates the relationship between advertising appeals and the psychological well-being of the children.
47
Sari, Mezia Kemala. "PERANAN PEMILIHAN STRATEGI DAN STILISTIKA DALAM IKLAN DI TELEVISI." REKAM: Jurnal Fotografi, Televisi, dan Animasi 11, no. 1 (March 16, 2016): 19. http://dx.doi.org/10.24821/rekam.v11i1.1290.
Full textAbstract:
Televisi adalah salah satu media terbaik saat ini yang dapat menghubungkan tujuan-tujuan dari para produsernya dengan kebutuhan konsumen. Tayangan televisi sangat penting sehingga konsumen dapat dengan mudah mendapatkan hal-hal baru melalui tayangan televisi seperti iklan. Iklan menjadi sangat penting ketika produser ingin menawarkan produk atau jasa. Hal ini dapat dengan mudah dicapai dengan membuat iklan di televisi untuk mendapatkan perhatian pembeli yang potensial. Tujuan utamanya adalah untuk menyampaikan pesan iklan tersebut dengan menarik yang dikemas untuk menjaring konsumen. Hal-hal yang harus dipertimbangkan dalam memilih strategi adalah relevansi akan produk itu sendiri, pesaing dan target pasar juga harus jelas. Iklan harus memerhatikan aspek iklan, yaitu stilistika. Dalam mendapatkan keunikan gaya, produsen dapat menggunakan penggunaan strategi bahasa seperti slogan, pemilihan karakter yang menarik, pemilihan strategi yang tepat dan juga menggunakan elemen iklan lainnya. Pemilihan strategi iklan akan menentukan penyampaian gaya bahasa pesan melalui bentuk kreativitas untuk mendapatkan respons konsumen yang lebih baik.The Role of Selection and Stylistics Strategies in Advertising on Television. Television is one of the best medium today that can connect producers’goals with consumers' needs. The televisions’ impressions are crucial so that consumers can easily get new things through the television’s impressions like advertisment. Advertisment becomes very important when producer wants to offer product or service. It can be easily achieved by making advertisment on television to get potential buyers’attention.The main goal is to deliver advertising messages by using attractive packaged to stimulate consumers. The things that should be considerated in choosing strategies are the relevancies to product itself, competitors and also clear target market. Advertisement should pay attention to the Stylistics’ advertising aspects. In getting the uniqueness of style, producers can use language strategies usage like slogans, selection of interesting characters, selection of appropriate strategies and also using other advertising elements. The selection advertisements’ strategies will determine conveying stylistics’ messages through form of creativity to get the better consumer response.
48
Forester, Don C., and Richard Czarnowsky. "Sexual Selection in the Spring Peeper, Hyla Crucifer (Amphibia, Anura): Role of the Advertisement Call." Behaviour 92, no. 1-2 (1985): 112–27. http://dx.doi.org/10.1163/156853985x00406.
Full textAbstract:
1. The advertisement call of the spring peeper exhibits significant variation in each of the four parameters examined: intensity, duration, frequency, repetition rate. 2. In playback experiments involving calls differing in a single parameter, females exhibited preference for loud calls, calls with a rapid repetition rate and low frequency calls. 3. Although we had hypothesized that females would prefer long calls to short calls, they did not. We attribute this lack of preference to unanticipated differences in the sound envelope of the two experimental calls. 4. Non-random choice by females during playback experiments may have been in response to the conspicuousness of the male call, or to encoded clues pertaining to male fitness. 5. Call repetition rate is positively correlated with body size (snout-vent length) while frequency is negatively correlated. 6. Anuran growth is thought to be indeterminate, so that larger males are typically older males. As a consequence of having survived longer, large males may be more fit. 7. Since females exhibited a preference for call parameters which were correlated with body size, we had anticipated that large males would experience differential mating success in nature. A comparison of amplexed and non-amplexed males over a three year period revealed no intergroup size difference. 8. We conclude that while females may select calls indicative of size, and perhaps fitness, during laboratory trials, such choices are likely more difficult in an active breeding congregation where acoustical interference and competition may tend to obscure call variation. 9. Finally we report the presence of small, non-calling satellite males and suggest that their success as sexual parasites may have influenced the size relationship between amplexed and non-amplexed males in our study.
49
Jang, Yikweon, Eun Hye Hahm, Hyun-Jung Lee, Soyeon Park, Yong-Jin Won, and Jae C. Choe. "Geographic Variation in Advertisement Calls in a Tree Frog Species: Gene Flow and Selection Hypotheses." PLoS ONE 6, no. 8 (August 17, 2011): e23297. http://dx.doi.org/10.1371/journal.pone.0023297.
Full text
50
Milawati, Milawati, Gusti Irhamni, and Sanusi Sanusi. "PERAN KOMUNIKASI UNTUK MENINGKATKAN KINERJA PEMASARAN PERUMAHAN CAHAYA RESIDENCE PT. MILA CAHAYA HAKIJAYA DI BANJARMASIN." Al-KALAM JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN 6, no. 1 (May 24, 2019): 49. http://dx.doi.org/10.31602/al-kalam.v6i1.1942.
Full textAbstract:
This research explained role of advertising communication as one part of the business that must be managed well for internal interests and external interests of the company is marketing is by promoting property products through advertising media with the advantages perusahan the type of house in Cahaya Residence subsidized as an attraction for prospective customers who are implemented by PT. Mila Cahaya Hakijaya to increase sales. The result of observation and discussion shows that the company implements the marketing process in several stages. Before implementing the marketing stage to the consumer, the marketing division of PT. Mila Cahaya Hakijaya conducts a market opportunity analysis and target market selection first to get a description on the market in the marketing process to be done. The pricing process of Cahaya Residence housing is highly considered by the company; it is because an appropriate price will benefit the company because the consumer’s interest will increase so that it will be able to compete with other property company. In undertaking the marketing process of Cahaya Residence housing, PT. Mila Cahaya Hakijaya employed two marketing or promotion media, advertisement media and personal selling method. Advertisement media employed by the company included the billboard putting in the strategic place, brochure distribution, promotion via internet media and attending the property exhibition. Meanwhile the personal selling was carried out with face-to-face marketing method so that the consumer can receive clearly the message of advertisement delivered.