Academic literature on the topic 'Advertisement selection'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Advertisement selection.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Journal articles on the topic "Advertisement selection"
Shahu, Krishna. "Effectiveness of the Advertisement through Television." Batuk 6, no. 2 (July 1, 2020): 7–15. http://dx.doi.org/10.3126/batuk.v6i2.34487.
Full textMagesh, S., and S. Vijayalakshmi. "Purchaser's Optimistic Response to Social Media Advertisements—A Data Mining Approach." Journal of Computational and Theoretical Nanoscience 16, no. 2 (February 1, 2019): 664–68. http://dx.doi.org/10.1166/jctn.2019.7787.
Full textManik, Prerna, Anshu Gupta, P. C. Jha, and Kannan Govindan. "A Goal Programming Model for Selection and Scheduling of Advertisements on Online News Media." Asia-Pacific Journal of Operational Research 33, no. 02 (April 2016): 1650012. http://dx.doi.org/10.1142/s0217595916500123.
Full textFaisal, Mohd Nishat, and Bilal Mustafa Khan. "Selecting an Advertising Agency: A Multi-Criteria Decision Making Approach." Vision: The Journal of Business Perspective 12, no. 4 (October 2008): 13–22. http://dx.doi.org/10.1177/097226290801200402.
Full textIlicic, Jasmina, Stacey M. Baxter, and Alicia Kulczynski. "Spot the difference: examining facial characteristics that enhance spokesperson effectiveness." European Journal of Marketing 52, no. 1/2 (February 12, 2018): 348–66. http://dx.doi.org/10.1108/ejm-03-2017-0226.
Full textLee, Yueh-Hua, Feng-Yi Wu, and Chung-Chu Chuang. "Application of TOPSIS for Solving Optimal Brand Communication Effect on the Portal." International Journal of Web Portals 5, no. 3 (July 2013): 40–52. http://dx.doi.org/10.4018/ijwp.2013070103.
Full textCui, Qing, Feng-Shan Bai, Bin Gao, and Tie-Yan Liu. "Global Optimization for Advertisement Selection in Sponsored Search." Journal of Computer Science and Technology 30, no. 2 (March 2015): 295–310. http://dx.doi.org/10.1007/s11390-015-1523-4.
Full textHedayati, Arshad, Arvin Fouladifar, and Elham Taghipour. "Determination and Ranking of Effective Advertising Media Employed by Iran Private Banks Using Analytical Hierarchy Process Technique." Modern Applied Science 10, no. 9 (May 27, 2016): 60. http://dx.doi.org/10.5539/mas.v10n9p60.
Full textWang, Zehong, Xiaolong Han, Yanru Chen, Xiaotong Ye, Keli Hu, and Donghua Yu. "Prediction of Willingness to Pay for Airline Seat Selection Based on Improved Ensemble Learning." Aerospace 9, no. 2 (January 19, 2022): 47. http://dx.doi.org/10.3390/aerospace9020047.
Full textGALINDO, CARLOS ALBERTO, ANDRES VIUCHE-LOZANO, and MANUEL HERNANDO BERNAL. "The advertisement call of the Colombian endemic glassfrog Rulyrana susatamai (Anura: Centrolenidae)." Zootaxa 4852, no. 5 (September 18, 2020): 586–89. http://dx.doi.org/10.11646/zootaxa.4852.5.8.
Full textDissertations / Theses on the topic "Advertisement selection"
Lull, Robert Benjamin. "Do Sex and Violence Sell? The Effects of Violent Advertisements, Sexual Programs, and Program/Advertisement Congruity on Brand Memory, Brand Attitudes, and Product Selection." The Ohio State University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=osu1431009987.
Full textKime, Nicole Marie. "Female mate choice for socially variable advertisement calls in the cricket frog, Acris crepitans /." Full text (PDF) from UMI/Dissertation Abstracts International, 2001. http://wwwlib.umi.com/cr/utexas/fullcit?p3034556.
Full textAndersson, Anton, and Christoffer Urborn. "Journalistiken förändras : En kvantitativ innehållsanalys av hur mycket textreklam som finns i tre svenska lokaltidningar." Thesis, Mittuniversitetet, Avdelningen för medie- och kommunikationsvetenskap, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-26986.
Full textКоваленко, Андрій Олександрович. "Інформаційна система формування рекламного пакету з урахуванням індивідуальних характеристик користувача." Master's thesis, Київ, 2018. https://ela.kpi.ua/handle/123456789/26202.
Full textTopicality. Today an idea of creation free-to-use Internet services, that does not need any charge for using, becomes more and more popular. It helps to increase number of potential users, because not all users are ready or able to pay for usage of internet services. To make it possible to create free services, creators are making built-in target advertising, which helps to earn money and stay independent company and do not lose identity in comparing to other services. Based on this reasons, there is a need to create system that will make as relevant advertisement recommendation to users, which are using system, as possible. It will help advertisers to spend less money for advertising and will show advertising to customers in which they are really interested. Relationship of work with scientific programs, plans, themes. The work was carried out at the Department of Automated Systems for Information Processing and Management of the National Technical University of Ukraine "Kyiv Polytechnic Institute. Igor Sikorsky "within the theme" «Effective methods of collaborative filtering based on the analysis of user behavior, reflected in "big data"». Purpose of the study is to improve the relevance of recommended advertisement. To achieve the purpose, there is need to solve tasks: - make a review of existing analogue systems; - make an analysis and compare different methods of making advertisement recommendations; - formalize task of making recommendations; - create model of effective recommendation picking based on collaborative filtering method; - create a prototype of a system for administrating advertising campaign; - perform analysis of results. The object of the research - process of forming advertisement package, based on user’s personal characteristics. Subject of research - methods and models for forming of a recommended advertisement. The research methods used in this work are based on collaborative filtering methods. The scientific novelty of the results is based on usage of modificated collaborative filtering method, which uses keywords list instead of ratings. Publications. The materials of this work published in the Ukrainian Scientific and Practical Conference “The actual problems of informatization of management decisions” (APIMD 2018).
Acarlar, Gizem. "Factors Influencing Applicant Attraction To Job Openings." Master's thesis, METU, 2007. http://etd.lib.metu.edu.tr/upload/12608486/index.pdf.
Full textwillingness to apply to the job opening with the mediating roles of credibility of and satisfaction from the information, and attraction to the organization. In addition to that, the factors affecting the decision of the applicants to apply for the job posted such as application modes (internet, by hand in the same city the applicant lives, by hand in a different city than the applicant lives), different selection methods (interview, personality test, knowledge test), and personality characteristics (goal orientation and self-efficacy) were investigated. The study was conducted in three phases. In the first phase, one hundred and seven Middle East Technical University (METU) students were used to decide between two alternatives of goal orientation and two self-efficacy scales, which were translated into Turkish and adapted for the current study, to be used in the main study by determining the validity and reliabilities of the scales. The second phase was the manipulation check, conducted to test the clarity and meaningfulness of the newly developed job advertisements and questions related to the research hypotheses. Thirty-two METU students were used for the second phase. The final phase was the main study. One hundred and fifty four METU students from Electrical and Electronics Department were used to examine the hypotheses of the study.The students were randomly assigned to the three different versions of job advertisement. Additionally, a questionnaire package was given to each participant. The results supported most of the main hypotheses and the proposed model except for the mediating effect of satisfaction. Advertisement type affected the willingness to apply to the job of potential applicant and this relation was mediated by credibility and credibility was mediated by attractiveness to the organization. A main effect of application mode was found for change in application decision, but no interaction was found between application mode and different attraction levels. Goal orientation found to be affecting applicants&rsquo
decision change for different selection methods. Self-efficacy failed to predict decision change for application for different selection methods. Results are discussed along with the strengths and limitations of the study and suggestions for future research.
MAGLASANG, RENAN SEMBLANTE, and RENAN SEMBLANTE MAGLASANG. "GOAL PROGRAMMING MODEL FOR MULTIPLE CAMPAIGN BUS EXTERIOR ADVERTISEMENT SELECTION." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/39fds4.
Full text國立臺灣科技大學
工業管理系
99
In advertising terms, “insertion” is the process of inserting an advertising message or advertisement (“ad” hereafter) into a media stream such as television, radio, magazine, bus, etc. This study attempts to explore previous media selection models and assess its applicability to transit media (i.e. bus, taxi, ad trucks, and the like). It presents a linear integer goal programming model that would help agencies in selecting bus exterior spaces in various campaign durations (i.e. insertions). Furthermore, the proposed model extends previous media selection models by accounting issues raised by past empirical researches and media selection models into one model. Since the model attempts to handle two or more customers or campaigns, a goal programming model is formulated; we called it as the BAS Model. A planner in an advertising agency may manage to plan ad insertions of multiple customers or campaigns using this model. A subscripting approach is used to formulate decision variable to define insertion as options with i as the route, j as the type of ad, k as the duration, and h as the campaign or customer. Planning the bus ad insertions are to be done with consideration of the customers reach and frequency goals and budget. Moreover, with the attempt of optimizing these goals, the need for considering particular issues on target market matching, within-route duplication, between-route duplication, effective reach and frequency, and insertion discount become apparent as media planning decisions are affected by these issues.
Su, Yu-Wen, and 蘇鈺雯. "An Optimization Model for Selection of Online Advertisement on Beauty Bloggers." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/ze3hq8.
Full text國立交通大學
管理學院運輸物流學程
106
Since Facebook (FB) is one of the most popular social medias in Taiwan and has a great number of active users, making FB become one of major marketing channels. However, how to select and corporate with popular FB bloggers to post positive comments on brands or products on their FB fan pages under advertisement budget is essential. Based on this, this study aims to develop a decision support system for the optimal selection of cooperated bloggers. To do so, this study first classifies active users of a total of 36 popular beauty bloggers to see their types of interest based on their comments and messages (e.g. likes on certain blog posts) and personal public information (gender, location, preference) on their fan pages by using Facebook Graph API. An optimization model for advertisement budget allocation among beauty bloggers to maximize the number of targeted users whom may be reached is then proposed. The results show that the total number of fans of a blogger is not the only reason for choosing those who to work with. The number of active fans actually matters. For the case of low advertising budget, the proposed model recommends to choose bloggers who have the number of fans ranging from 100,000 to 300,000 due to their comparative low blog charge. However, for the case of higher budget, the model in contrast suggests to work with bloggers with more than 400,000 fans. The case studies show that the proposed model is flexible to meet the various requirements of advisement agencies once the minimum numbers of different types of targeted fans have been pre-determined.
Kime, Nicole Marie 1970. "Female mate choice for socially variable advertisement calls in the cricket frog, Acris crepitans." 2001. http://hdl.handle.net/2152/10632.
Full textKime, Nicole Marie Ryan Michael J. "Female mate choice for socially variable advertisement calls in the cricket frog, Acris crepitans." 2001. http://wwwlib.umi.com/cr/utexas/fullcit?p3034556.
Full textBechtold, John Ivan. "Attention to radio advertisements: an application of selective attention theory." 1986. http://hdl.handle.net/2097/27591.
Full textBooks on the topic "Advertisement selection"
Pas, Harry van der. Matrimonial preferences among the bhadralok of Calcutta. Utrecht, Netherlands: HSP-Publications, 1988.
Find full textCarol, Rosenwald, ed. The personals. New York, N.Y: Zebra Books, 1985.
Find full textHash, Susan. How to hire the best service professionals: Strategies, job descriptions, advertisements, interviews, and checklists for finding and retaining service professionals. 2nd ed. Boonton, NJ: Customer Service Group, 2007.
Find full textHash, Susan. How to hire the best service professionals: Strategies, job descriptions, advertisements, interviews and checklists for finding and retaining service professionals. New York, NY: Customer Service Group, 1999.
Find full textPeach, Ken. Recruitment. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780198796077.003.0006.
Full text1948-, Ray Choudhury Ranabir, ed. Early Calcutta advertisements, 1875-1925: [a selection from the Statesman]. Bombay: Nachiketa Publications, 1992.
Find full textLove by Mail: The International Guide to Personal Advertising. Enigma Books, 1992.
Find full textDeaville, James, Siu-Lan Tan, and Ron Rodman, eds. The Oxford Handbook of Music and Advertising. Oxford University Press, 2021. http://dx.doi.org/10.1093/oxfordhb/9780190691240.001.0001.
Full textBook chapters on the topic "Advertisement selection"
Wang, Ping, Chi-Chun Lo, and Leon Smalov. "Consensus Issues for Service Advertisement and Selection." In Advanced Information and Knowledge Processing, 161–87. London: Springer London, 2009. http://dx.doi.org/10.1007/978-1-84996-041-0_7.
Full textGreenfield, Michael D. "Sexual Selection and the Evolution of Advertisement Signals." In Communication, 145–77. Boston, MA: Springer US, 1997. http://dx.doi.org/10.1007/978-1-4899-1745-4_6.
Full textKoutsopoulos, Iordanis, and Panagiotis Spentzouris. "Native Advertisement Selection and Allocation in Social Media Post Feeds." In Machine Learning and Knowledge Discovery in Databases, 588–603. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-46128-1_37.
Full textSneddon, Wendy. "Step 5: recruitment and induction." In Ten steps to building a successful veterinary practice, 41–54. Wallingford: CABI, 2021. http://dx.doi.org/10.1079/9781786394910.0005.
Full textManik, Prerna, Anshu Gupta, and P. C. Jha. "A Goal Programming Model for Advertisement Selection on Online News Media." In Advances in Intelligent Systems and Computing, 1401–19. New Delhi: Springer India, 2014. http://dx.doi.org/10.1007/978-81-322-1602-5_143.
Full textSingh, Meenu, Millie Pant, Arshia Kaul, and P. C. Jha. "Online Academic Social Networking Sites (ASNSs) Selection Through AHP for Placement of Advertisement of E-Learning Website." In Advances in Intelligent Systems and Computing, 1008–17. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-76348-4_97.
Full textLe, Bao Nguyen, Dac-Nhuong Le, Gia Nhu Nguyen, and Do Nang Toan. "Optimizing Selection of PZMI Features Based on MMAS Algorithm for Face Recognition of the Online Video Contextual Advertisement User-Oriented System." In Lecture Notes in Computer Science, 317–30. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-49046-5_27.
Full textAl-Hadrusi, Musab S., and Nabil J. Sarhan. "Client-Driven Price Selection for Scalable Video Streaming with Advertisements." In Lecture Notes in Computer Science, 429–39. Berlin, Heidelberg: Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-27355-1_40.
Full textChakraborty, Goutam, L. C. Cheng, L. S. Chen, and Cedric Bornand. "Selecting Important Features Related to Efficacy of Mobile Advertisements." In Intelligent Information and Database Systems, 728–37. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-54472-4_68.
Full textTekin, Ahmet Tezcan, Tolga Kaya, and Ferhan Çebi. "Click Prediction in Digital Advertisements: A Fuzzy Approach to Model Selection." In Advances in Intelligent Systems and Computing, 213–20. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-51156-2_26.
Full textConference papers on the topic "Advertisement selection"
Okada, Karla, Edleno S. de Moura, Marco Cristo, David Fernandes, Marcos André Gonçalves, and Klessius Berlt. "Advertisement selection for online videos." In the 18th Brazilian symposium. New York, New York, USA: ACM Press, 2012. http://dx.doi.org/10.1145/2382636.2382713.
Full textXu, Wanru, Ruiqi Liu, Panlong Yang, Xiaoming Chen, Maotian Zhang, Yiwei Xu, and Pengkun Sheng. "eMAP: Efficient User Selection for Mobile Advertisement Popularization." In 2016 IEEE 83rd Vehicular Technology Conference (VTC Spring). IEEE, 2016. http://dx.doi.org/10.1109/vtcspring.2016.7504210.
Full textTang, Shaojie. "Robust Advertisement Allocation." In Twenty-Sixth International Joint Conference on Artificial Intelligence. California: International Joint Conferences on Artificial Intelligence Organization, 2017. http://dx.doi.org/10.24963/ijcai.2017/617.
Full textRogers, Alex, Esther David, Terry R. Payne, and Nicholas R. Jennings. "An advanced bidding agent for advertisement selection on public displays." In the 6th international joint conference. New York, New York, USA: ACM Press, 2007. http://dx.doi.org/10.1145/1329125.1329186.
Full textXu, Wanru, Panlong Yang, Maotian Zhang, Chaocan Xiang, Yiwei Xu, Ping Li, and Xuangou Wu. "Near Optimal Mobile Advertisement User Selection with Interested Area Coverage." In 2016 International Conference on Advanced Cloud and Big Data (CBD). IEEE, 2016. http://dx.doi.org/10.1109/cbd.2016.025.
Full textChan, Zhangming, Yuchi Zhang, Xiuying Chen, Shen Gao, Zhiqiang Zhang, Dongyan Zhao, and Rui Yan. "Selection and Generation: Learning towards Multi-Product Advertisement Post Generation." In Proceedings of the 2020 Conference on Empirical Methods in Natural Language Processing (EMNLP). Stroudsburg, PA, USA: Association for Computational Linguistics, 2020. http://dx.doi.org/10.18653/v1/2020.emnlp-main.313.
Full textKatoh, Nobuo, and Kazumasa Takami. "A Method of Advertisement Selection in Multiple RFID-Tags Sensor Network for a Ubiquitous Wide-Area Advertising Service." In 2008 Second International Conference on Sensor Technologies and Applications (sensorcomm 2008). IEEE, 2008. http://dx.doi.org/10.1109/sensorcomm.2008.21.
Full textEinziger, Gil, Carla-Fabiana Chiasserini, and Francesco Malandrino. "Effective Selection of Targeted Advertisements for Vehicular Users." In MSWiM '16: 19th ACM International Conference on Modeling, Analysis and Simulation of Wireless and Mobile Systems. New York, NY, USA: ACM, 2016. http://dx.doi.org/10.1145/2988287.2989136.
Full textChen, Kun, Kechao Cai, Longbo Huang, and John C. S. Lui. "Beyond the Click-Through Rate: Web Link Selection with Multi-level Feedback." In Twenty-Seventh International Joint Conference on Artificial Intelligence {IJCAI-18}. California: International Joint Conferences on Artificial Intelligence Organization, 2018. http://dx.doi.org/10.24963/ijcai.2018/459.
Full textBandyopadhyay, Sumana, and Rajat Kumar Pal. "An algorithm for selecting programme slots to broadcast advertisements in parallel in different television channels." In 2011 IEEE International Conference on Computer Science and Automation Engineering (CSAE). IEEE, 2011. http://dx.doi.org/10.1109/csae.2011.5952496.
Full text