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Academic literature on the topic 'ADVERTISEMENT INFRASTRUCTURE IN INDIA'

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Published: 11 September 2023

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Journal articles on the topic "ADVERTISEMENT INFRASTRUCTURE IN INDIA"

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Pathak, Akhileshwar. "Comparative Advertising in India: Need to Strengthen Regulations." Vikalpa: The Journal for Decision Makers 30, no. 1 (January 2005): 67–76. http://dx.doi.org/10.1177/0256090920050106.

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With the liberalization and globalization of the Indian economy, firms have been aggressively and vigorously promoting their products and services. In a comparative environment, every representation of a product or service is about what ‘others are not.’ These practices raise questions about truthfulness and fairness of representation of products and services. This paper explores regulations on comparative advertising of products and services in the context of globalization and liberalization in India. The Monopolies and Restrictive Trade Practices (MRTP) Act, 1969, was amended in 1984 to introduce a chapter on unfair trade practices. One of the provisions constitutes any representation which ‘gives false or misleading facts disparaging the goods, services or trade of another person’ to be an unfair trade practice. The MRTP Commission and the Supreme Court have given shape to the provision. Most comparative advertisements refer to rival products as ‘ordinary,’ instead of specifically mentioning names of products. Aggrieved firms have claimed that ‘ordinary’ refers to all products other than the advertised one. The MRTP Commission, however, has maintained that the wording in the law �goods of another person� implies disparagement of an identifiable product of a specific manufacturer. Further, only if the disparagement is based on ‘false and misleading facts’ that the advertisement becomes an unfair trade practice. Establishing facts often requires detailed scientific and technical assessment of the products. Our courts are not equipped to deal with this. As courts can take a long time to settle a dispute, what has become crucial is whether a court would award intermediate injunction or not. This is restraining the party from advertising pending a final decision by the court. In fact, by the time interim injunction is granted, the advertisement may have abready done the damage. The law makes provision for compensating the party for ‘loss of business and profit.’ The courts, however, have found computing losses to be not free from ‘complications and complexities.’ Thus, courts have not been awarding compensation. All these factors together have left the field of comparative advertisement effectively unregulated. The major findings of this study in this context are: The opening up of the economy, on its own, is not going to create and sustain competition. Protection against unfair trade practices has been available under the Consumer Protection Act. Thus, the repeal of the MRTP Act would not be of any significance. Not only the consumers but even the firms need adequate law against unfair trade practices to have some �rules of the game� for competing among themselves. But, within the structure of the Consumer Protection Act, competing firms cannot be �consumers� to approach a consumer forum. The state would need to develop adequate knowledge of the working of businesses in a free economy, enact laws, and create infrastructure and mechanisms for sustaining competition.
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B, Hameed Basha. "ARCHEOLOGICAL TOURISM: POTENTIAL AND INTRICACIES IN TAMIL NADU – A STUDY." International journal of multidisciplinary advanced scientific research and innovation 1, no. 7 (September 16, 2021): 129–33. http://dx.doi.org/10.53633/ijmasri.2021.1.7.03.

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Tamil Nadu, one of the greatest Tourism destination in India placed first in domestic tourism and second place in Foriegn Tourist Arrivals. Also it has several Archaeological endeavours like Inscriptions, Archaeological sites, Museums with an Historical values. Archeo tourism or Archaeology tourism is a new form tourism connecting and visiting on the purposes for acquiring knowledge and getting high pleasure for own. On the consequences to identifying Archaeological sites which reflects the social, cultural, historical life and livelihood of Ancestors. Tamil Nadu has a enormous potential on Archaeological tourism, but some constrains lack the same. Besides, Keezhadi, Porunthal, kodumanal and kaveeipumpattinam leasing the forefront and attract the tourists. However, without awareness, advertisement, provide basic and infrastructure facility may not improve the tourism. However, Tamil Nadu has a potential for all kind of tourism compare to other states. So the Central Government and state Government rake necessary steps to develop Archeo tourism may attract the Global audience. Keywords: Archeo-Tourism, Potential, constraints, Archaeological sites, Ancestors, Museums
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Fena, Christine. "Do Systemic Inequities Lead to Differences Between Information Behaviors of Older Adults in the USA and India During the COVID-19 Pandemic?" Evidence Based Library and Information Practice 18, no. 1 (March 15, 2023): 118–20. http://dx.doi.org/10.18438/eblip30257.

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A Review of: Lund, B. D., & Maurya, S. K. (2022). How older adults in the USA and India seek information during the COVID-19 pandemic: A comparative study of information behavior. IFLA Journal, 48(1), 205–215. https://doi.org/10.1177/03400352211024675 Objective – To investigate and compare the information-seeking behaviors of older adults in one developing and one developed country during the COVID-19 pandemic. Design – Structured interviews via Zoom (video), telephone, or email. Setting – Two towns with moderately large populations (about 300,000), one in eastern India and one in the Midwest of the USA. Subjects – Sixty adults ages 65 and older, 35 in the India cohort and 25 in the USA cohort. Methods – The researchers recruited participants from the communities in which their respective institutions are located by using online advertisements in Facebook groups, local (print) advertisements/flyers, and word of mouth. The ten interview questions were informed by Dervin’s (1998) sense-making methodology and sought to identify a specific information need, behavior to address the need, and the influences on and outcomes of the behavior. They conducted the interviews in July and August of 2020, translated the questions into Hindi for Hindi-speaking participants, and analyzed responses using qualitative content analysis. Within each of the resulting themes and categories, the researchers compared the responses of American and Indian participants. Main Results – The researchers found many significant differences between the information behaviors of Indian and American participants. Some of the biggest differences were in the information needs expressed by the participants, as well as the sources consulted and the reasons for consulting those sources. For example, when asked about the types of information needed, 77% of Indians focused on a “COVID and health-related” information need, as opposed to only 33% of Americans. And 37% of Americans indicated information needs related to “political and economic issues,” especially the upcoming 2020 election, as opposed to only 3% of Indians. When asked about sources, 28% of Indians consulted television, compared to only 6% of Americans. Web-based sources were generally used more by Americans, with 31% of Americans consulting websites, compared to 13% of Indians. In regard to their reasons for consulting a source, 28% of Indians chose a source based on availability, compared to only 9% of Americans. And 32% and 36% of Americans chose information based on ease and familiarity (“I know how to find it”), compared to only 18% and 13% of Indians, respectively. Only 3% of Indians met all their information needs, as opposed to 43% of Americans, and Indians were more likely to stop searching after encountering barriers. Americans had more confidence in their information behavior overall, and only 32% of Americans were interested in taking a class on how to find information, as opposed to 97% of Indians. Conclusion – Older adults in developing and developed countries described very different information-seeking experiences. The disparities between the types of information sought, sources consulted, and barriers encountered highlight not only cultural differences, but also systemic inequities that exist between the information infrastructure of the two countries, especially as concerns access to computers and the Internet. The study points to areas for future improvement, including the need for interventions such as information literacy instruction.
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Satyanand, Premila Nazareth. "India, FDI and Infrastructure." Review of Market Integration 4, no. 3 (December 2012): 239–82. http://dx.doi.org/10.1177/0974929213481708.

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Pradhan, Rudra Prakash, Manish Kumar, and G. S. Sanyal. "Health Infrastructure in India." Journal of Health Management 13, no. 1 (March 2011): 59–75. http://dx.doi.org/10.1177/097206341001300104.

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Singh, Vandana. "Trademark law and comparative advertisement in India." International Journal of Information and Communication Technology 9, no. 2 (2016): 145. http://dx.doi.org/10.1504/ijict.2016.078877.

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Singh, Vandana. "Trademark law and comparative advertisement in India." International Journal of Information and Communication Technology 9, no. 2 (2016): 145. http://dx.doi.org/10.1504/ijict.2016.10000118.

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Malhotra, Gunjan, and Amit Malhotra. "Mobile advertisement and consumer behaviour in India." International Journal of Economics and Business Research 8, no. 1 (2014): 82. http://dx.doi.org/10.1504/ijebr.2014.063944.

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Descy, Pascaline, Vladimir Kvetan, Albrecht Wirthmann, and Fernando Reis. "Towards a shared infrastructure for online job advertisement data." Statistical Journal of the IAOS 35, no. 4 (December 10, 2019): 669–75. http://dx.doi.org/10.3233/sji-190547.

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Mishra, Yatish. "Telecom Infrastructure in Rural India." Indian Journal of Public Administration 47, no. 3 (July 2001): 426–33. http://dx.doi.org/10.1177/0019556120010312.

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Dissertations / Theses on the topic "ADVERTISEMENT INFRASTRUCTURE IN INDIA"

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KUMAR, ASHISH. "IMPACT OF COVID-19 ON ADVERTISEMENT INDUSTRY." Thesis, DELHI TECHNOLOGICAL UNIVERSITY, 2021. http://dspace.dtu.ac.in:8080/jspui/handle/repository/18488.

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Advertising as a profession dates back to ancient civilizations and has a rich history, although the forms of advertising may have changed over centuries. India is a developing country situated in southern Asia and has a free market system. In congruence with other international trade markets, the advertising industry in India attracts a major chunk of recognition and plays a major role. It is quite popular to set the trend and shape the customers’ sentiments towards products and services in such a way that people refer to the brands by recalling their advertisements which created a particular image in their minds and set a balance in the markets. This perception of recalling brands starts with brands ranging from Amul Cartoon girl's Utterly Butterly delicious advertisement to Vodafone's Zoozoos to being a Complan girl/boy and so on proving that Indian Advertising Industry position in World markets is a remarkable achievement. India has pushed their position from third in 2019 to second in 2020 for the world's most awarded campaigns and companies for effectiveness in the world after the USA by WARC effective. [1] There are various modes of advertisement which are used by brand in India to promote its products, like- ● Social media ● Online video ● Online displays ● Thinking ● Online capture ● Television (TV) ● Radio ● Newspapers ● Magazines ● Outside home (OOH) ● Movie This research study presents an analysis of social media marketing programs and practices in India, the impact of COVID 19 on the advertisement industry, and modes of the advertisement to be emphasized more. But, first, let’s talk about the advertisement infrastructure in India.
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Hingorani, Pritika. "Land-incentivized joint ventures for infrastructure development in India." Thesis, Massachusetts Institute of Technology, 2010. http://hdl.handle.net/1721.1/62068.

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Thesis (M.C.P.)--Massachusetts Institute of Technology, Dept. of Urban Studies and Planning, 2010.
Cataloged from PDF version of thesis.
Includes bibliographical references (p. 84-91).
Over the next 20 years, it is projected that India will make the transition from a primarily rural economy to one in which more than half of its 1.1 billion strong population will live in urban areas. As this demographic shift occurs, the Indian Government is tasked with providing the necessary urban and regional infrastructure to accommodate this growth. At present, existing urban infrastructure systems are operating well above capacity so that any response must address both the existing shortfall and impending demand. To meet its massive infrastructure requirements, India must mobilize resources at an unprecedented scale and speed. This thesis examines the use of land-based public finance as one avenue through which a significant portion of this financing might be obtained. In particular, I focus on one type of land-based public financing recently undertaken in India - a land-incentivized joint venture. I suggest that this 'tool' is premised on a set of assumptions or enabling preconditions that are largely necessary for its success. Thus I use this thesis first to outline what I have come to understand the main set of these assumptions to be. I then briefly examine the case of the Bangalore International Airport that was built in 2008 under a land-incentivized joint venture. As I am constrained by my lack of in-depth information on many aspects of the case, I use the case merely as a tool to illustrate how a number of the implicit assumptions might be compromised in actual implementation. It is hoped that identifying possible sources of complication can begin to help policy makers and future researchers think about accompanying reform that can facilitate the future use of land-incentivized joint ventures in the broader Indian context. In particular it appears that addressing some existing distortions and structural inefficiencies, particularly in land markets, might lead to better land-based finance outcomes.
by Pritika Hingorani.
M.C.P.
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Gupta, Arjun P. (Arjun Premchand). "Governance mechanisms for infrastructure public-private partnerships : focus on India." Thesis, Massachusetts Institute of Technology, 2011. http://hdl.handle.net/1721.1/68448.

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Thesis (S.M. in Technology and Policy)--Massachusetts Institute of Technology, Engineering Systems Division, 2011.
Cataloged from PDF version of thesis.
Includes bibliographical references (p. 88-102).
Infrastructure PPPs encounter unexpected changes in the technological, economic, social and political environments over their long lifetimes. They require governance frameworks that enable them to continue to deliver services efficiently and effectively when faced with such uncertainties. This thesis compares and contrasts alternative governance mechanisms that have been tried and tested over time and across geographies, with a focus on India. The usual governance mechanisms based on contracts or independent regulatory agencies appear to be insufficient in the face of turbulence. Contractual frameworks, wherein the public and private partners enter into long-term contracts that allocate risks, specify performance levels, tariffs and other terms of agreement, are effective in soliciting investment from the private sector. However, since all possible future scenarios and associated contingencies cannot be specified a priori, contracts are incomplete and contractual governance by itself inadequate. Regulatory frameworks, wherein independent regulators exercise discretion in setting tariffs and service levels in order to respond to changes over time are expensive and inefficient Moreover, they are inadequate by themselves in the complex institutional environments that characterize infrastructure in countries such as India. Most critically, the thesis finds that governance based on contracts and regulation seems to emphasize, institutionalize and reinforce antagonistic relationships between public and private 'partners'. To respond to unforeseen changes, however, it is necessary to move the focus away from arms-length relationships towards structures that emphasize real partnership. Based on case studies of successful PPPs in India, the thesis identifies best practices in engaging public sector partners and key stakeholders in projects, for instance through financial partnerships or representation on the project companies' Board of Directors. It finds that such structural mechanisms are effective supplements to the usual governance frameworks. Finally, the thesis proposes that the model of infrastructure delivery using Independent Public Authorities holds promise for infrastructure delivery in India. The ability of IPAs to mobilize private investment, engage public sector partners and internalize negotiations calls for further exploration of their suitability in Indian conditions.
by Arjun P. Gupta.
S.M.in Technology and Policy
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Verma, Manisha. "Public Private Partnerships in road transport infrastructure in India : a governance perspective." Thesis, University of Manchester, 2012. https://www.research.manchester.ac.uk/portal/en/theses/public-private-partnerships-in-road-transport-infrastructure-in-india-a-governance-perspective(d601954f-ebac-4fa2-80b2-49e7d49bda16).html.

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Public Private Partnerships, or PPPs, are being increasingly preferred by governments across the world for filling the infrastructure deficit, as they are claimed to provide access to private capital, and bring private sector efficiencies in provisioning of public services. In India too, a distinct policy shift towards PPPs in various sectors has been observed accompanied by a high degree of reliance on such partnerships to upscale the transport infrastructure. A growing body of literature however reveals serious flaws in the claims of economic superiority, effectiveness and profitability of the PPPs. They are being questioned on various accounts of transparency, accountability, equity, and excessive profiteering by the private partners. This gives rise to an advocacy for the enhanced role of the State in governance of PPPs. In this background, this research explores the nature of division of roles and responsibilities, allocation of risks and sharing of benefits by the State and the private partners within the PPPs in the context of road transport sector in India. It further examines the extent of investment of resources by the private partners in the projects. The factors shaping PPPs in road transport in India are also examined. This research suggests measures to strengthen the structures and mechanisms within the public and private partners to improve public infrastructure within the PPP framework. In order to achieve the research aims, and to gain a deeper perspective of the governance issues of PPPs from different administrative levels, two national and two state highways (one in construction while the other in operational stage in both cases) along with an intra-city transport project, part of which is already operationalised, were selected for the study. This study is rooted in critical realism according to which understanding of any social phenomenon can be achieved through study of the underlying multi-layered structures and mechanisms which cause the phenomenon. Research findings reveal that while PPP projects in highways largely followed the theoretical model of PPPs, the urban transportation project was found to be substantially deviating from a general PPP model discussed in the literature due to the unique requirements of urban transport infrastructure in India. The widely accepted argument of PPPs bringing in private capital to public services has been debunked by the Ahmedabad Bus Rapid Transit System (ABRTS). The project is substantially funded by the national and state governments due to limited incentives for the private sector to invest in these projects under BOT mode. The under-developed capability within the private sector in urban transportation projects in India resulted in unbundling of services rather than one private agency providing all of them. The local urban body has retained several risks as it more suitably located to bear them more efficiently. In the PPPs in highways, the public partner has shifted many of its responsibilities to the concessionaire primarily due to shortage of adequate manpower with the public partner, and the incentive of timely completion of the project with the private partner. Adoption of the PPP mode in highways has not been able to avoid time and cost over-runs, largely due to the public partners not meeting their share of responsibilities. Land acquisition has emerged as the single most contentious issue of PPPs in infrastructure in India and is the major cause for delay in PPP projects. In addition, serious issues in land-grabbing and profiteering by the private partners have also been observed. A more active role of the State in PPPs is suggested to improve the delivery of public services through the PPP mode. This may require establishing additional structures and mechanisms of governance to meet the emerging requirements of these new modes of procurement, and to strengthen the existing ones.
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Gill, Davinder Kaur. "Infrastructure and development : a comparison of the ports of Shanghai and Mumbai." Thesis, University of Cambridge, 2011. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.609368.

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An, Yehyun. "The Operationalization of Capacity Development: the Case of Urban Infrastructure Projects in India." Diss., Virginia Tech, 2015. http://hdl.handle.net/10919/72964.

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Since the 1950s, Capacity Development (CD) has been an important component of international development agendas. It established the widespread consensus that the capacity of individuals and organizations is critical to maintaining and enhancing the effectiveness of development projects and programs. A problem, however, is that the concept has been applied without due consideration to how it should be adapted to the local context, making it more of a symbolic gesture. The application of CD to urban infrastructure projects in India is one such example. Recognizing the shortage of urban infrastructure as one of the major impediments in India's economic growth and rapid urbanization, the Government of India (GOI) launched the Jawaharlal Nehru National Urban Renewal Mission (JNNURM) in December 2005 to provide substantial central financial assistance to cities for urban development over a period of seven years. The GOI expected the JNNURM to reform institutions and strengthen human resource capability related to many areas of project delivery. During its implementation, however, the JNNURM has been confronted by problems related to a lack of capacity. This research reviews the capacity challenges related to the JNNURM program and considers the broader implications for urban infrastructure development in other developing countries. This research begins with the question "How can CD be operationalized?" From this starting point, the research seeks to reveal the operational values of CD. Following a detailed literature review on CD, capacity factors that are applicable to the urban sector in India are identified and a CD framework is developed. Two research methods--case studies and fuzzy-set Qualitative Comparative Analysis (fsQCA)--are adopted to answer the primary research questions. By leveraging the strength of these two methods, this research advances our understanding of the relationship between capacity and development goals such as improving project performance. In the case studies, this research investigates the gaps between CD theory and practice through the lens of practitioner perceptions of CD. In addition, unlike traditional thinking on the linear relationship between capacity and project outcomes, the case studies reveal two-way causal relationships between capacity and project outcomes that form a spiral structure between the project delivery process and capacity factors. Better capacity can enhance project performance and lead to better outcomes, and project performance and outcomes also influence and reinforce capacity in the reverse direction. Moreover, through the fsQCA, this research identified causal relationships between capacity factors and outcomes and demonstrated that the capacity factors generate different outcomes through their interactions with other capacity factors. This finding contributes to our understanding of how capacity is interconnected with development goals. In summary, this research contributes to both CD theory and CD practice based on a comprehensive approach that not only considers CD at multiple levels (environmental, organizational/network, and individual/project), but also covers different CD subjects such as context, actors, dimensions, processes, and impacts. Through this comprehensive approach, a range of important findings are developed that can help researchers and practitioners operationalize the complex concept of CD.
Ph. D.
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Ghatak, Sridipta. "Industrial/statecraft : infrastructure and the making of industrial capitalism in India, ca. 1940." Thesis, Massachusetts Institute of Technology, 2019. https://hdl.handle.net/1721.1/123588.

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Thesis: S.M., Massachusetts Institute of Technology, Department of Architecture, 2019
Cataloged from PDF version of thesis.
Includes bibliographical references (pages 111-116).
In theories of development, public infrastructure serves as one of the myriad mediums through which the state seeks validation. In the modern period, infrastructure has often served as the symbol of state led progress. Infrastructure is thus a project of endorsement and justification of state's intervention. It is superfluous to say that infrastructure is a contested terrain within which the political economy of development unfolds. However, this thesis argues that it is through this iteration of infrastructure's intricate ways of creation and functioning that private capital begins to accumulate in post-colonial India. The project looks at the discourse of industrial development and planning in late and post-colonial India, investigating the manner in which infrastructure appears as a trope not only for state's validation but also for aggregation of the Indian industrialist class.
How are the modernizing technopolitical state and infrastructure entangled? The thesis attempts to answer this question by studying closely the iconic Howrah Bridge, a cast iron structure which opened to the public in 1943 forever transforming the urbanscape of the erstwhile British capital in the east, the city of Calcutta. The Howrah Bridge project allows entrance to the broader realm of public infrastructure and tests the boundary between 'public' and 'private' in development projects. Along with other engineering consultants the Tata group, a burgeoning industrial giant in the early 1900s took a pioneering role in this project by supplying almost singlehandedly the steel required to construct the bridge.
On the one hand, Tata Company's involvement underscores how the corporate house was mediating questions of economic sovereignty parallel to their negotiation with the British colonial market; on the other hand, like other native capitalists of the time, the Tata group was simultaneously deeply implicated in nationalist arguments for sovereignty of the nation-state, involving debates around tariffs, rights recovery and the like. This thesis untangles the relationship between private capital and its implications in the institutional development of national planning in post-colonial India. The thesis highlights the ways in which late colonial strategies negotiated questions of foreign and native enterprise by constructing what would become the largest bridge in India in 1943.
I argue that the construction history of Howrah Bridge offers an alternate, albeit subverted history of infrastructure in which the infrastructural object backgrounds the functioning of capital, thus establishing infrastructure as the fulcrum around which to pivot reading the history of state and capital.
"The Schlossman Research Fellowship and MISTI summer grants have financially supported this work"--Page 8
by Sridipta Ghatak.
S.M.
S.M. Massachusetts Institute of Technology, Department of Architecture
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Fish, Chelsea Ann. "Land Acquisition for Special Economic Zones in India." Master's thesis, Temple University Libraries, 2011. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/110377.

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Geography
M.A.
This study is an exploration of land acquisition for Special Economic Zones (SEZs) in India. Land acquisition has become one of the most well known problems confronting the SEZ policy and other policies that encourage private investment in infrastructure. Land acquisition for SEZs has caused widespread popular mobilizations and resistance, which have in turn led to cost overruns, delays, and project failures. This study examines India's land acquisition framework, particularly the evolution of the Land Acquisition Act 1894, in order to understand the factors contributing to acquisition problems when the state uses its power of eminent domain, as well as when private developers attempt to acquire land through consensual market transactions. It uses two SEZs spanning over 14,000 hectares of land near Mumbai--Navi Mumbai SEZ and Mumbai SEZ--as cases through which to examine the land acquisition process.
Temple University--Theses
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Shah, Anshu. "Effective Regional Development: A State-Wise Analysis of India." Scholarship @ Claremont, 2015. http://scholarship.claremont.edu/cmc_theses/1097.

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Regional Development is a potentially powerful approach to help lower the inequality among Indian states. This study uses a robust control model for residuals analysis of infrastructure levels (rate of rural electrification and provision of all-weathered roads) to identify states that are over-performing and under-performing. The results show that a large disparity exists in providing adequate infrastructure among Indian states. While states such as, Kerala and Tamil Nadu are outdoing expectations, Bihar and Uttar Pradesh are under-performing. A closer look at state policies adopted after the economic reforms, helped shed light on possible measures that under-performing states could adopt in order to improve standards of infrastructural development. Since infrastructure is closely related to overall economic development, adopting policies that are conducive to investments can help improve per capita income as well as the output of a state.
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Wiberg, Johan, and Joakim Månsson. "Consumers' perceptions of social media advertisements : a cross-cultural comparison among Sweden, India, and Japan." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-20613.

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The development of technology in the 21st century has led to extensive use of various social media platforms worldwide among consumers as well as businesses, which has led to an increased number of advertisements on social media across borders, where they may face differences regarding how their advertisement is perceived considering cultures, religions, and traditions. These cultural factors make it crucial for companies to recognize local cultural differences to succeed globally. Qualitative data collection with semi-structured interviews with fourteen participants from Sweden, India, and Japan was implemented to determine whether there are discrepancies concerning individual perceptions towards social media advertisements. The interviews were conducted by participants taking part in an artificial and recorded Facebook feed consisting of advertisements connected to four of Hofstede's dimensions, as well as pictures, and posts. The empirical findings suggest that the participants' perceptions are subjective and highly individual, but similarities could be linked to their attitude, brand recognition, imagery, and interest. In addition, when considering the Hofstede's model, it indicates that culture infuses the participants perception of the advertisements connected to all four dimensions examined in terms of femininity, masculinity, individualism, collectivism, restraint, indulgence, and power distance. However, the dimensions had less measurable effect related to national culture among the participants regarding each represented nation. With the results of this study, we hope to contribute with increased insight into how consumers based on their national culture can interpret advertisements on social media.
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Books on the topic "ADVERTISEMENT INFRASTRUCTURE IN INDIA"

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1959-, Singh K. P., and National Institute of Management Technology., eds. Infrastructure in India. Ghaziabad: National Institute of Management Technology in association with Excel Books, New Delhi, 1998.

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(India), 3iNetwork. India infrastructure report, 2007: Rural infrastructure. New Delhi: Oxford Univ., 2007.

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Federation of Indian Chambers of Commerce and Industry and Ernst & Young, eds. India Infrastructure Summit '10. New Delhi: Federation of Indian Chambers of Commerce and Industry, 2010.

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Prabir, De, ed. India infrastructure database 2005. New Delhi: Bookwell, 2005.

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National Council of Applied Economic Research., ed. India rural infrastructure report. New Delhi, India: SAGE Publications, 2007.

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N.I.U.A. (Organization : India), ed. Financing urban infrastructure in India. New Delhi: National Institute of Urban Affairs, 1997.

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Federation of Indian Chambers of Commerce and Industry and Ernst & Young India, eds. India Infrastructure Summit 2012: Accelerating implementation of infrastructure projects. New Delhi: Federation of Indian Chambers of Commerce & Industry, 2012.

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Jadhav, Pravin, and Rahul Nath Choudhury, eds. Infrastructure Planning and Management in India. Singapore: Springer Singapore, 2022. http://dx.doi.org/10.1007/978-981-16-8837-9.

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Laws of infrastructure development in India. New Delhi: YS Books International, 2014.

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Infrastructure and economic development in India. New Delhi: Ashish Pub. House, 1990.

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Book chapters on the topic "ADVERTISEMENT INFRASTRUCTURE IN INDIA"

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Ziipao, Raile Rocky. "Infrastructure." In The Routledge Companion to Northeast India, 262–67. London: Routledge India, 2022. http://dx.doi.org/10.4324/9781003285540-44.

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Pratap, Kumar V., and Rajesh Chakrabarti. "Infrastructure Challenges." In India Studies in Business and Economics, 9–40. Singapore: Springer Singapore, 2017. http://dx.doi.org/10.1007/978-981-10-3355-1_2.

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Pratap, Kumar V., and Rajesh Chakrabarti. "Financing Infrastructure." In India Studies in Business and Economics, 41–73. Singapore: Springer Singapore, 2017. http://dx.doi.org/10.1007/978-981-10-3355-1_3.

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Pratap, Kumar V., and Rajesh Chakrabarti. "Infrastructure Regulation." In India Studies in Business and Economics, 191–216. Singapore: Springer Singapore, 2017. http://dx.doi.org/10.1007/978-981-10-3355-1_8.

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Kodwani, Devendra G. "The infrastructure in India." In Indian Business, 101–16. Abingdon, Oxon ; New York, NY : Routledge, 2019.: Routledge, 2019. http://dx.doi.org/10.4324/9781315268422-9.

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Advani, I. T. "Infrastructure Projects Public and/or Private." In China and India, 43–49. London: Palgrave Macmillan UK, 1999. http://dx.doi.org/10.1007/978-0-333-99508-2_3.

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Edison, J. C. "Construction industry in India." In Infrastructure Development and Construction Management, 25–65. Abingdon, Oxon; New York, NY: Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.1201/9781003055624-2.

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Sankaralingam, Iswarya, Moinul Islam, Wataru Nozawa, and Shunsuke Managi. "Impact of infrastructure in India." In Wealth, Inclusive Growth and Sustainability, 23–42. Abingdon, Oxon ; New York, NY : Routledge, 2019. | Series: Routledge studies in the modern world economy ; 185: Routledge, 2019. http://dx.doi.org/10.4324/9780429400636-3.

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Swarup, Biswa. "Infrastructure and regional inequality." In Development and Economic Growth in India, 116–48. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003278351-6.

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Patil, Sameer. "Protecting India's critical infrastructure." In Securing India in the Cyber Era, 22–32. London: Routledge India, 2021. http://dx.doi.org/10.4324/9781003152910-3.

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Conference papers on the topic "ADVERTISEMENT INFRASTRUCTURE IN INDIA"

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Ahad, M. Abdul, and Saiful Hasan. "Smart, Sustainable Infrastructure Development." In ASCE India Conference 2017. Reston, VA: American Society of Civil Engineers, 2018. http://dx.doi.org/10.1061/9780784482025.078.

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Kannao, Raghvendra, and Prithwijit Guha. "TV advertisement detection for news channels using Local Success Weighted SVM Ensemble." In 2015 Annual IEEE India Conference (INDICON). IEEE, 2015. http://dx.doi.org/10.1109/indicon.2015.7443801.

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Bishawajeet, D., B. Surendra, and G. Mridul. "Infrastructure Project Formulation: A Comprehensive Approach." In ASCE India Conference 2017. Reston, VA: American Society of Civil Engineers, 2018. http://dx.doi.org/10.1061/9780784482032.035.

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Vora, Ojas, Pankaj Vora, and Urjaswala Vora. "Predictive Modeling for Infrastructure System Engineering." In ASCE India Conference 2017. Reston, VA: American Society of Civil Engineers, 2018. http://dx.doi.org/10.1061/9780784482032.051.

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Labiod, Houda, Alain Servel, Gerard Seggara, Badis Hammi, and Jean Philippe Monteuuis. "A New Service Advertisement Message for ETSI ITS Environments: CAM-Infrastructure." In 2016 8th IFIP International Conference on New Technologies, Mobility and Security (NTMS). IEEE, 2016. http://dx.doi.org/10.1109/ntms.2016.7792428.

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Honda, Taiki, Seiichiro Ishikawa, Makoto Ikeda, and Leonard Barolli. "Performance Analysis of Advertisement Delivery Scenario for Vehicle-Infrastructure Cooperative Communications." In 2014 17th International Conference on Network-Based Information Systems (NBiS). IEEE, 2014. http://dx.doi.org/10.1109/nbis.2014.73.

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Srinivasan, Bharat, Athanasios Kountouras, Najmeh Miramirkhani, Monjur Alam, Nick Nikiforakis, Manos Antonakakis, and Mustaque Ahamad. "Exposing Search and Advertisement Abuse Tactics and Infrastructure of Technical Support Scammers." In the 2018 World Wide Web Conference. New York, New York, USA: ACM Press, 2018. http://dx.doi.org/10.1145/3178876.3186098.

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Sinha, Prateek, and Ankur Srivastava. "Converged infrastructure for enterprise exchange environment." In 2014 Annual IEEE India Conference (INDICON). IEEE, 2014. http://dx.doi.org/10.1109/indicon.2014.7030438.

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Bucsuházy, Kateřina, Ivo Stáňa, Marek Semela, Veronika Svozilová, and Olga Vallová. "Analysis of selected types of advertisement influencing the driver’s attention in real road traffic." In Fifth International Conference on Road and Rail Infrastructure. University of Zagreb Faculty of Civil Engineering, 2018. http://dx.doi.org/10.5592/co/cetra.2018.751.

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Mishra, S. K., R. Basnet, and K. Singh. "Current telemedicine infrastructure, network, applications in India." In HEALTHCOM 2006 8th International Conference on e-Health Networking, Applications and Services. IEEE, 2006. http://dx.doi.org/10.1109/health.2006.246417.

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Reports on the topic "ADVERTISEMENT INFRASTRUCTURE IN INDIA"

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Ganguli, Sumitrra, Abhishek Somani, Radha K. Motkuri, and Cary N. Bloyd. India Alternative Fuel Infrastructure: The Potential for Second-generation Biofuel Technology. Office of Scientific and Technical Information (OSTI), November 2018. http://dx.doi.org/10.2172/1530891.

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Bancalari, Antonella, Britta Augsburg, and Alex Armand. Coordination and the poor maintenance trap: an experiment on public infrastructure in India. The IFS, June 2021. http://dx.doi.org/10.1920/wp.ifs.2021.1621.

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Lewis-Faupel, Sean, Yusuf Neggers, Benjamin Olken, and Rohini Pande. Can Electronic Procurement Improve Infrastructure Provision? Evidence From Public Works in India and Indonesia. Cambridge, MA: National Bureau of Economic Research, July 2014. http://dx.doi.org/10.3386/w20344.

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Jaiswal, Sreeja, Gunther Bensch, Aniket Navalkar, T. Jayaraman, Kamal Murari, and Unmesh Patnaik. Evaluating the impact of infrastructure development: case study of the Konkan Railway in India. International Initiative for Impact Evaluation (3ie), March 2020. http://dx.doi.org/10.23846/dpw1ie114.

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Yoshino, Naoyuki, Tifani Siregar, Deepanshu Agarwal, KE Seetha Ram, and Dina Azhgaliyeva. An Empirical Evidence and Proposal on the Spillover Effects of Information and Communication Technology Infrastructure in India. Asian Development Bank Institute, July 2022. http://dx.doi.org/10.56506/dweh4685.

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Trembeczki, Zsolt. Japanese FDI in India Part II : Drivers and Obstacles from the Viewpoint of Japanese Investors. Külügyi és Külgazdasági Intézet, 2022. http://dx.doi.org/10.47683/kkielemzesek.ke-2022.69.

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This policy brief is part of a two-part series analysing the history and current situation of Japanese foreign direct investment (FDI), and its potential role in India’s economy. The previous part found that while Japan has become a major investor in India over the recent decades, top-level political relations in the past had limited impact on India’s actual ability to attract Japanese foreign direct investment. This policy brief examines the factors that determine Japanese companies’ willingness to establish or increase their presence in India. It finds that India’s dynamically growing market, relatively cheap talent pool, infrastructure ‘spending spree’, and recent policies promoting the industry are highly attractive to Japanese companies. That being said, Japanese investors are deeply concerned about India’s poor infrastructure and still relatively restrictive regulatory environment. For these reasons, the realisation of the 2022 March announcement by Japanese Prime Minister Kishida, which would add an up to 136% increase in Japanese FDI stock in India, would first and foremost depend on India’s own ability to implement reforms and improve its infrastructure, rather than on the political will of top Indian and Japanese leaders.
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Das, Sanchita Basu, and Soumya Chattopadhyay. Identifying Challenges and Improving Trade Facilitation in the States of Northeast India. Asian Development Bank, December 2022. http://dx.doi.org/10.22617/wps220610-2.

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This working paper identifies challenges hindering international trade with northeast India and proposes measures for improving trade with other countries in South and Southeast Asia. The paper focuses on 19 border points in northeast India and identifies challenges that include infrastructure bottlenecks, limited capacity to comply with trade procedures, and lack of coordinated trade and transport policies across borders. It suggests ways of developing the area’s participation in regional value chains in South and Southeast Asia.
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Das, P. J., H. K. Bhuyan, N. S. Pradhan, V. R. Khadgi, L. Schipper, N. Kaur, and T. Geoghegan. Policy and Institutions in Adaptation to Climate Change: Case study on flood mitigation infrastructure in India and Nepal - Working Paper 2013/4. Kathmandu, Nepal: International Centre for Integrated Mountain Development (ICIMOD), 2013. http://dx.doi.org/10.53055/icimod.581.

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Das, P. J., H. K. Bhuyan, N. S. Pradhan, V. R. Khadgi, L. Schipper, N. Kaur, and T. Geoghegan. Policy and Institutions in Adaptation to Climate Change: Case study on flood mitigation infrastructure in India and Nepal - Working Paper 2013/4. Kathmandu, Nepal: International Centre for Integrated Mountain Development (ICIMOD), 2013. http://dx.doi.org/10.53055/icimod.581.

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Goreczky, Péter. Waiting for a Breakthrough: the Economic Relations of India and the ASEAN Region. Külügyi és Külgazdasági Intézet, 2022. http://dx.doi.org/10.47683/kkielemzesek.ke-2022.37.

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India and Southeast Asia have been seeking more economic engagement in recent years. The ASEAN–India free trade agreement has resulted in a diversification of trade flows by partner country, but both regions have failed to increase their share substantially in each other’s overall trade volume. Service export may offer new opportunities, but India’s limited integration in regional production networks and the difference in the sectoral competitiveness of the two regions will make it difficult to elevate trade relations to a much higher level. India plays a minor FDI relationship with Southeast Asia that is limited to Singapore, and there are substantial barriers to diversification in that regard. India’s role in regional infrastructure development is minor compared to China or Japan. At the same time, the digital economy and the health industry may provide new opportunities for economic engagement between the two regions. Altogether, strategic cooperation is still to be translated into a breakthrough in the economic relations between India and the ASEAN region.
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