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Farah, Maya F., and Lamis El Samad. "Controversial product advertisements in Lebanon." Journal of Islamic Marketing 6, no. 1 (March 9, 2015): 22–43. http://dx.doi.org/10.1108/jima-02-2014-0013.
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Purpose – The purpose of this paper is to examine the impact of religious sect on the Lebanese consumer’s perception of controversial product advertisements. Design/methodology/approach – The study used a quantitative survey that was administered to a purposive representative sample of respondents from the two main Muslim sects in the country, namely, Sunni and Shiite Muslims. Findings – The results indicated significant differences in perceptions between Sunni and Shiite Muslims with regards to the offensiveness of the advertising of controversial products. Briefly, Sunni Muslims found the advertising of social and political as well as health and care products more offensive, whereas Shiite Muslims found the advertising of gender and sex-related products more offensive, and no significant difference in offensiveness perception between the two sects was found with regards to the advertising of addictive products. Research limitations/implications – Two main limitations faced the researchers: the fact that the respondents were not shown examples of offensive product advertisements; and that religiosity was not measured for the respondents, which could also be a factor in offensiveness perception. Practical implications – The study indicates that a consumer’s religious sect can play a determining role in how he/she perceives product advertisement, thus encouraging marketers to consider the differences between these sects while advertising to ensure no potential consumers are alienated. Originality/value – Although research has looked into the impact of religiosity and religion on the perception of offensive product advertisements, minimal research exists on the impact of religious sects on the perception of offensive product advertisement. The results of this study provide some insights into the consumer behavior differences between the two sects.
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Devi Krisnan, Uma, and Ernest Cyril de Run. "Malaysian Malay’s Perspective on Printed Sexy Advertisement." International Journal of Business and Management 11, no. 8 (July 20, 2016): 145. http://dx.doi.org/10.5539/ijbm.v11n8p145.
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This paper sets out to extend current knowledge on reaction towards different levels of sexiness in printed advertisement by Malaysian Malays. This research test these affected based on male models in the communication and advertising literature on Malay in Malaysia utilizing questionnaire based on a set of different levels of sexiness in advertisement. The advertisement used was for non-controversial product (perfume) but some of the advertisement was contentious. Researcher used three levels of advertisements; a fully clothed male model, a revealing attire male model, and a partially sexy male model. Data collected was analyzed using Mean and compared against the response of male and female respondents. Findings indicates that Malay respondents preferred to view fully clothed advertisement followed by revealing attire and partially sexy advertisements. Main limitation for this research is the study used three different advertisements, but each respondents saw only one. Future research will benefit from further improvement (use female and both male and female models) and replication to other ethnic groups. Implications for business are then provided in this paper. ng produced by UAE-listed firms.
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Wilkinson, J. B., Douglas R. Hausknecht, and George E. Prough. "Reader Categorization of a Controversial Communication: Advertisement versus Editorial." Journal of Public Policy & Marketing 14, no. 2 (September 1995): 245–54. http://dx.doi.org/10.1177/074391569501400206.
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Using a disguised, structured technique, the authors collected consumer judgments regarding an editorial advertisement entitled “Of cigarettes and science” sponsored by R. J. Reynolds Tobacco Company. Respondents were shown an actual newspaper section that contained different types of editorials and advertisements, including the “Of cigarettes and science” item. After the respondents indirectly classified each item as either an editorial or advertisement, they were asked to list at least two characteristics about the appearance or wording of the “Of cigarettes and science” item that caused them to classify it as they did. The majority of respondents thought the item was an advertisement because it looked different from editorial items, was sponsored by R. J. Reynolds Tobacco Company, and seemed to have a persuasive or promotional content. Over one-fourth of the respondents, however, identified the communication as an editorial because of its lack of direct sales information and its extensive wording. The authors contend that legal and regulatory bodies should consider the effects of both source and intent of the message when arguing consumer impact.
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Lee, Chulwoo. "Cognitive Linguistic Representation in the Public Service Advertisements: Focused on the Public Service Advertisement ‘Child Safety-Driver is the Guardian’." Korean Society of Culture and Convergence 44, no. 6 (June 30, 2022): 45–61. http://dx.doi.org/10.33645/cnc.2022.6.44.6.45.
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This study is the result of analyzing how the advertising language are transmitted through metaphors, metonyms, and the blended space. The public service advertisement ‘Children’s Safety- Drivers and Guardians’ is related to the Min-sik Law, focusing on prevention of traffic accidents and safety awareness education for children. This advertisement emphasizes the safety awareness of drivers in the Children Protection Zones with the concept of ‘drivers are guardians’ and also emphasizes the reinforcement of safety education for children. In the process of conceptualizing all drivers on the road as guardians, the metonymy was appropriately used, and various aspects of advertisements made in the blended space in the Children Protection Zones, which properly blended the protective space called school and the driver’s space called the road, was utilized. This advertisement, which sets the driver as a guardian on the road, achieved the purpose of the public service advertisement to emphasize safety awareness in the Children Protection Zones, but it did not show the controversial parts of the Min-sik Law, such as responsibility and punishment for traffic accidents. In other words, while emphasizing the safety awareness of drivers and educations on traffic safety awareness for children to prevent accidents, the responsibility and punishment after accidents behind the public service advertisements could not be directly addressed. This requires the addition of conceptual elements in the blended space of the ‘driver’ mental space and the ‘guardian’ mental space.
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Randhawa, Gurpreet Kaur, Navyug Raj Singh, Jaswant Rai, Gobindnoor Kaur, and Resham Kashyap. "A Critical Analysis of Claims and Their Authenticity in Indian Drug Promotional Advertisements." Advances in Medicine 2015 (2015): 1–7. http://dx.doi.org/10.1155/2015/469147.
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Introduction. Drug promotional advertisements (DPAs) form a major marketing technique of pharmaceutical companies for promoting their products and disseminating ambiguous drug information which can affect prescribing pattern of physicians. Drug information includes product characteristics, various marketing claims with references in support to increase its credibility and authenticity.Material and Methods. An observational study was carried out on fifty printed drug advertisement brochures which were collected from different OPDs of Guru Nanak Dev Hospital attached to Government Medical College, Amritsar, India. These advertisements were analyzed and claims were categorized into true, false, exaggerated, vague, and controversial on criteria as reported by Rohraa et al. (2006). References of DPAs in support of the claims were critically analyzed for their retrievability from web and validity pertaining to claims.Results. Out of 209 claims from 50 advertisements, only 46% were found to be true, 21% false, 16% vague, 7% exaggerated, and 10% controversial in nature. Out of 160 references given in support of claims, 49 (30%) of references were irretrievable. Out of 111 (70%) retrievable references, 92 (83%) references were found valid.Conclusion. Drug information provided in the DPAs was biased, incomplete, unauthentic, and unreliable with references exhibiting questionable credibility.
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Kjærbeck, Susanne, and Niels Møller Nielsen. "Communicative problems in Boeing’s advertisement campaign for the combat aircraft Super Hornet." Pragmatics and Society 11, no. 3 (July 31, 2020): 391–414. http://dx.doi.org/10.1075/ps.17020.kja.
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Abstract This article focuses on an advertisement campaign run in Danish national newspapers promoting Boeing’s combat aircraft F 18 Super Hornet. The campaign received extensive media attention due to its scale and unconventional methods. On the basis of pragmatic text analysis we describe three features in the advertisements: Genre problems, a controversial depiction of sender and recipient, and problems relating to argumentation. We conclude that (1) the analyzed text is predominantly commercial in intent, although framed as information by a sender position that is partly ambiguous in terms of identity, and (2) the campaign’s main arguments are flawed, since decisive justification is not accessible. Based on the findings, the conclusion suggests that the campaign is best understood as a hybrid between public relations and public affairs.
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Singh, Parvinder Pal, and Harpreet Singh Chahal. "Consumers Attitude Towards Controversial Television Commercials and Its Impact on Purchase Intentions." Management and Labour Studies 45, no. 1 (December 20, 2019): 118–41. http://dx.doi.org/10.1177/0258042x19890242.
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Television commercials have been the main medium for advertising products/services/ideas to the masses. However, the use of controversial advertisements has shown a manyfold increase in the recent past. Controversial advertisements can be beneficial or harmful for the product; depending on how the target audience perceives them. Even though such advertisements may cause offense to a certain consumer group(s), but advertisers still don’t refrain from using such advertisements to market their or their clients’ product offerings in different segments namely products/services/ideas. Although the majority of research on consumer’s behaviour towards controversial advertisements has been reported from Western countries, very little is known in Asian perspective. In the present study, we attempted to analyze the Indian perspective of consumer’s attitude towards controversial television advertisements based on a survey of 609 respondents (312 males and 297 females). The results obtained indicated ‘political advertisements’ as the most controversial offering to be advertised on television. Consumers were found to be more offended with advertisements where ‘nudity’ was used as the main execution technique. Attitude of consumers towards controversial advertisements and their effect on purchasing behaviour were found clearly correlated to demographic variables including age, education and gender.
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Madni, Abdul Rehman, Ali Hassan, and Arshad Ali. "Attitude of Pakistani Muslims toward Banned Controversial Advertisements." Global Regional Review V, no. III (September 30, 2020): 136–43. http://dx.doi.org/10.31703/grr.2020(v-iii).15.
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Advertising is a complete process of communication, and it plays an essential role and develops the strongest link between advertisers and their target audience. But, some advertisements are considered controversial because of the content or product, and they may generate negative responses. Religious and social restrictions did not give enough leeway for creative freedom. The main objective of this study is to find out the attitude of Pakistani Muslims toward controversial advertisements. Data were collected from the 525 Pakistanis using a cross-sectional study design. The study adopted convenience sampling through the personally-administered method. Findings of the study show that the overall attitude of Pakistani Muslims toward controversial advertisements is negative, and respondents do not like controversial advertisements.
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Rafi, Muhammad Abyan, and Elda Franzia Jasjfi. "RACISM ISSUES IN NIKE BRAND ADVERTISEMENT." Journal of Visual Communication Design 5, no. 1 (September 28, 2021): 15–36. http://dx.doi.org/10.37715/vcd.v5i1.2287.
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ABSTRACT
Racialism is a social issue that has become a culture in major countries. Many protest movements against social issues, starting from the community, an organization, to a well-known brand, one of which is Nike. Nike is one of the most well-known and successful sports brands in terms of products and athletes in all sports. This is one of the keys to the success of the Nike brand in awakening the world to the issue of racism, which is widely shown through its visual campaign in the form of an official Nike poster advertisement entitled “Believe in something. Even if it means sacrificing everything "Colin Kaepernick," Speaking up doesn't always make life easier. But easy never changed anything "Raheem Sterling, and George Floyd's official video ad" For once, Don't do it ". The three controversial official Nike advertisements are an interesting topic to discuss in this journal. The method used is a descriptive qualitative method that aims to find out what visual forms the Nike brand is trying to raise in raising the issue of racism by describing the context surrounding the event, describing how the process happened to become an official advertising campaign in the form of a visual object using the technique. semiotics in describing it. The results of this study are to find out how the visual form of Nike's official brand advertisements in conveying the current issue of racism and with a semiotic approach we can find out how Nike is in delivering campaigns about the issue of racism in order to form understanding and sensitivity to the social issues of racism around us.
Keywords: racism, advertisement, poster, video, brand, Nike
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Huhmann, Bruce A., and Beth Mott‐Stenerson. "Controversial advertisement executions and involvement on elaborative processing and comprehension." Journal of Marketing Communications 14, no. 4 (September 2008): 293–313. http://dx.doi.org/10.1080/13527260802141413.
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Singh, Parvinder Pal, and Harpreet Singh Chahal. "Exploring the Opinion of Respondents towards Controversial Products in Advertisements: A Study of Punjab." Think India 22, no. 2 (October 10, 2019): 27–35. http://dx.doi.org/10.26643/think-india.v22i2.8670.
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Advertising continuously advertise their products to “cut through the clutter” using advertisements that could be considered controversial. Such controversial ads may include advertising controversial products or using controversial appeal. Plenty of research has been conducted in western countries about advertising controversial products and what could be the consumers’ response to that. We don’t come across any such study in India which explores the behaviour consumers towards controversial product. This study is a replicatory study of Fam and Waller (2003) that attempt to bridge this gap by investigating the consumer opinion in the state of Punjab towards advertising controversial products.
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Rejman, Krystyna, Ewa Halicka, and Sylwia Walkowska. "Application of Nutritional Marketing Tools in Press Advertisements." Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego 13, no. 4 (December 31, 2013): 149–55. http://dx.doi.org/10.22630/prs.2013.13.4.71.
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In chosen periodicals of the food industry and so-called “women’s press,” food advertisements containing nutritional marketing messages were analysed. The frequency and type of these tools was observed and scientific value and correctness was evaluated. The study results show that most of the advertisements do not comply with current legal regulations. Producers often emphasize the presence of ingredients which are recommended from the nutritional point of view although the product’s overall nutritional value is low or controversial.
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Lusińska, Anna. "Skandynawska reklama komercyjna. Budzące kontrowersje u polskiego odbiorcy medialnego zderzenie stereotypowego postrzegania Skandynawii z jej obrazem w przekazie reklamowym." Studia Scandinavica 6, no. 26 (December 28, 2022): 125–36. http://dx.doi.org/10.26881/ss.2022.26.08.
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Advertising is a product of culture and, at the same time, creates culture. Advertisements often refer to symbols and myths, but also to stereotypes, i.e. socially established, “rigid” views, ideas about reality consisting of someone else’s opinions, which are deeply rooted in human consciousness. Using such images – both native and foreign – for commercial purposes, advertisements can distort them to affect the recipient. The aim of this article is to identify and analyse selected Scandinavian commercial advertisements considered controversial in terms of confronting the stereotypical perception of Scandinavia by the Polish and Scandinavian media recipient with the image of Scandinavia contained in the message. The study also makes an attempt to evaluate this type of communication.
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Abel, Gregory A., Marie-Adele Sorel, Ellis J. Neufeld, and Jane C. Weeks. "Hematology-Related Direct-to-Consumer Advertising: A Content Analysis and Verification of Claims from Print Media." Blood 108, no. 11 (November 16, 2006): 3346. http://dx.doi.org/10.1182/blood.v108.11.3346.3346.
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Abstract Background: Patient-directed marketing of hematology medications is an increasingly prevalent and controversial practice. Content analysis of hematology-related direct-to-consumer advertising (DTCA), with attention to how benefit and risk/side effect information is presented as well as assessment of the appeals and claims made, is essential to understanding its potential effect on patient outcomes. Methods: We reviewed all DTCA for hematological medications appearing in 2005 in the largest circulation patient-focused bleeding-disorder and cancer magazines (Hemaware and CURE), as well as a sample of popular magazines. We assessed the Flesch reading ease score (FRES) for the benefit and risk/side effect text presented in each advertisement. Ranging from 0 to 100, a FRES of 65 or higher is considered understandable for the average person. We also assessed the proportion of text dedicated to, and the largest type size of, benefit and risk/side effect information, as well as the nature and content of the advertisements’ appeals. We then attempted to link the advertisements’ main efficacy or safety appeal to the hematological literature based upon references available from a Medline search for the claim and the drug name. Results: Of 134 total ads reviewed, 20 unique advertisements were analyzed (the remainder were repeats). Overall, the ratio of number of words devoted to benefit text versus risk/side effect text was 1.33. The mean FRES for benefit information was 39.0, while the mean FRES for risks/side effects was 23.7, a difference of 15.3 [95% CI: 6.4, 24.2]. The mean largest benefit type size was 6.1 mm, while the mean largest risk/side effect type size was 2.3 mm, a difference of 3.8 mm [95% CI: 1.7, 5.6]. 65% of ads made appeals to social-psychological enhancements (eg: regaining a normal life). 88% of the ads made appeals to efficacy, and 53% to safety; we were able to verify all of these except one through Medline. Conclusion: Hematology print DTCA is difficult to read. When compared to risks/side effects, benefits often comprise more text, appear in larger typeface, and are presented in language that is somewhat more readable. Appeals to efficacy and safety are common, and, for the most part, easy to verify with Medline. Although the ultimate effects of hematology DTCA for patients and providers remain to be elucidated, awareness of its characteristics is a vital first step toward better informing its regulation.
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Laczniak, Russell N., Darrel D. Muehling, and Les Carlson. "Mothers’ Attitudes toward 900-Number Advertising Directed at Children." Journal of Public Policy & Marketing 14, no. 1 (March 1995): 108–16. http://dx.doi.org/10.1177/074391569501400110.
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Although advertising directed at children has been a highly researched topic, no published studies to date have specifically investigated advertisements that encourage children to call 900-telephone numbers. As a result, the authors study parents’ attitudes toward such advertisements (and other promotional activities) directed at children. Their findings on the basis of responses from over 370 mothers in three distinct regions of the United States suggest that parents are extremely negative toward advertisers’ use of 900-numbers in children's advertising. In fact, their results indicate that maternal attitudes toward these advertisements are substantially more negative than other controversial promotional activities directed at children (e.g., toy-based programs). The authors also find that parental attitudes were largely unaffected by demographic, media usage, and parental style factors.
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Kaczmarek, Emilia. "Etyczne wyzwania w przemyśle farmaceutycznym. Zarys problematyki." Annales. Etyka w Życiu Gospodarczym 18, no. 3 (September 1, 2015): 99–108. http://dx.doi.org/10.18778/1899-2226.18.3.08.
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The goal of the text is to show which actions of the modern pharmaceutical industry are morally controversial. There are several burning issues that we need to face on this field, such as: How to deal with the conflict of interests within the medicine? How to mark the vanishing boundaries between information and advertisement concerning the pharmaceutical education? How does the drug advertisement lead to the pharmaceuticalization of society? In the text all of these problems will be briefly analysed. The article has an introductory character, it may serve as an overview of the burning issues in the pharmaceutical industry ethics – all questions that are posed in the text need further examination.
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PÉREZ-GRANADOS, CRISTIAN, KARL-L. SCHUCHMANN, and MARINEZ I. MARQUES. "Advertisement call and diel pattern of Pseudis platensis (Anura, Hylidae, Pseudinae) in the Brazilian Pantanal and a bioacoustical comparison with Pseudis paradoxa." Zootaxa 4768, no. 2 (May 1, 2020): 239–48. http://dx.doi.org/10.11646/zootaxa.4768.2.5.
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Anuran advertisement calls are life history traits associated with sexual selection and reproduction, and they play an important role in premating isolation mechanisms between species. Comparative bioacoustical analyses of these calls can be useful for taxonomic purposes. Phylogenetic relationships within the genera Pseudis are controversial, especially those related to P. platensis, which is often considered a full species or a subspecies within P. paradoxa. The advertisement call of P. platensis has not been described in detail; therefore, call comparisons of these two conspecifics have not been possible. In this study, we describe the advertisement call and diel activity pattern of P. platensis in the Brazilian Pantanal and compare the calls of P. platensis and P. paradoxa to elucidate whether acoustical parameters may help resolve the present uncertain taxonomic treatment. The advertisement call of P. platensis lasted 0.21 ± 0.01 s and consisted of a short series of 8.05 ± 0.69 distinct pulses (9.34 ± 2.94 ms of pulse duration). The vocal activity of the species was largely restricted to a few hours after dusk (7 – 11 p.m.), which is inconsistent with the diurnal and nocturnal calling behavior described for other Pseudis congeners. The advertisement calls of P. platensis and P. paradoxa were similar in note duration, number of pulses per note and dominant frequency. The geographic variation of calls within species was similar to that found among species. This bioacoustical comparison does not provide new insights into whether P. platensis should be considered a distinct species.
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Raza, Syed Hassan, Umer Zaman, Paulo Ferreira, and Pablo Farías. "An Experimental Evidence on Public Acceptance of Genetically Modified Food through Advertisement Framing on Health and Environmental Benefits, Objective Knowledge, and Risk Reduction." International Journal of Environmental Research and Public Health 18, no. 10 (May 15, 2021): 5264. http://dx.doi.org/10.3390/ijerph18105264.
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Owing to the emerging challenges on global food security and the decade of controversies over genetically modified food (hereafter GMF), the present study aims to explore the effects of advertisement framing on health and environmental benefits, sources of perceived risk reduction, and domain-specific knowledge on the acceptance of GMF. The study conducted a quasi-experimental factorial 2 (advertisement message framing: health vs. environmental benefits) × 2 (expert endorsement: present vs. absent) between-subject design involving 300 adult participants from Pakistan. Using a multi-group structural equation model, the four conditions were assigned to each participant group (n = 75) to test the hypothesized relationships. The quasi-experiment results suggested that the advertisement messages (ad-framed) incorporated with the health and environmental benefits, as delineated by experts, can be a viable communication strategy in developing effortless cognitive cues towards GMF acceptance. The pioneer findings validate the significant efficacy of advertisement messages (ad-framed with expert opinions) in reducing perceived risk through augmented objective knowledge that activates the mechanism of favorable development of attitude and acceptance of GMF. The study findings offer strategic directions to policymakers, marketers, and food technologists in raising greater awareness and acceptance towards GMF products.
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Goldberg, Scott. "Advertising to the End Consumers by Pharmaceutical Companies." International Journal of Research in Business and Social Science (2147-4478) 2, no. 4 (October 3, 2013): 60–71. http://dx.doi.org/10.20525/ijrbs.v2i4.81.
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The last several years have seen an increase in the number of direct to consumer advertisements by pharmaceutical companies. Direct to Consumer advertisements (DTC) means targeting the end consumer through advertisements on television, radio, in newspapers, magazines, and the Internet. The qualitative study presents data and supports the need for a future quantitative study to ask physicians and consumers their opinions on whether pharmaceutical companies should be allowed to advertise directly to the end consumer. This article reviews the literature on this controversial topic, supporting the need to explore the reserach questions in greater detail. A review of the literature suggests there is financial motivation on the part of the pharmaceutical companies to increase their sales by advertsing directly to the end consumer as opposed to performing an educational service to the consumer.
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Karas, Hilla. "False equality in election advertisements." Journal of Language and Politics 18, no. 1 (January 29, 2019): 131–53. http://dx.doi.org/10.1075/jlp.18022.kar.
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Abstract Studies have covered a variety of aspects related to the translation of political texts and propaganda. However, little has been written about the role that heterolingualism and translation can play in the original versions of these very texts. This article investigates a case in which multilingualism in propaganda was employed to reflect and comment on multilingualism and diversity in the political reality. It analyzes two highly controversial televised election advertisements from the Israeli 2013 campaign and their use of both Hebrew and Arabic in speech and in interlingual and intralingual subtitles. The analysis shows that code-switching and subtitles can play a role in conveying the political message and in masking it at the same time. It also suggests that the political use of heterolingualism and translation in the propaganda itself should be more profoundly explored.
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Kamalul Ariffin, Shaizatulaqma, Ishak Ismail, and Khairul Anuar Mohammad Shah. "Religiosity moderates the relationship between ego-defensive function and attitude towards advertising." Journal of Islamic Marketing 7, no. 1 (March 7, 2016): 15–36. http://dx.doi.org/10.1108/jima-11-2014-0074.
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Purpose – This paper aims to view the role of religiosity in moderating the relationship between ego-defensive function of Muslim consumers’ and attitude toward advertising of controversial product. There is a rising concern among Muslim consumers’ with regards to the halal status of many food outlets in Malaysia. This came out because many food operators do not understand what halal really means. Many of them are from Kopitiams food and beverages industry. Design/methodology/approach – Survey method was used for the purpose of data collection in April 2014, and quantitative approach has been used as well. This study applied functional theory of attitudes to support this framework. Respondents consisted of 375 Muslim consumers’ in Malaysia. Findings – The paper provides empirical insights about how religiosity moderates the relationship between ego-defensive function and consumer attitude toward advertising. Consumers with a high level of religiosity are more likely to respond less favorably toward the advertising, while consumers who have a low level of religiosity are more likely to respond more favorably toward the advertisement. In addition, it can be postulated that religiosity reduces negative effects of ego-defensive function. Practical implications – The fact that religious groups are more organized, equipped and motivated to register their concern, demands better understanding of such groups by marketers. To avoid any controversies, or potential business loss, a better understanding of what could ignite their reaction seems to be an appropriate preventive strategy. Originality/value – Only a few studies directly examined the influence of religion on marketing communication. The effects of religion on the advertising of controversial products remain largely unstudied to date. Therefore, this paper fills the gap in the research area.
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Lyu, Zhi-Tong, Zhao-Chi Zeng, Jian Wang, Chao-Yu Lin, Zu-Yao Liu, and Ying-Yong Wang. "Resurrection of genus Nidirana (Anura: Ranidae) and synonymizing N. caldwelli with N. adenopleura, with description of a new species from China." Amphibia-Reptilia 38, no. 4 (2017): 483–502. http://dx.doi.org/10.1163/15685381-00003130.
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The taxonomy of Babina sensu lato was controversial in the past decades. In this study, the phylogeny of genus Babina sensu lato was re-constructed based on genetic analysis, morphological comparison and advertisement call analysis. We found that Babina sensu stricto and previous subgenus Nidirana should be two distinct genera in the family Ranidae. N. caldwelli is confirmed to be a synonym of N. adenopleura because of the small genetic divergence and the lack of distinct morphological differences. A new species, Nidirana nankunensis sp. nov. is described based on a series of specimens collected from Mt. Nankun, Guangdong Province, China, which can be distinguished from other known congeners by having a behavior of nest construction, distinctive advertisement calls, significant divergence in the mitochondrial genes, and a combination of morphological characters. Currently, the genus Babina contains two species and the genus Nidirana contains eight species.
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Forkert, Kirsten, and Ana Lopes. "Unwaged Posts in UK Universities: Controversies and Campaigns." tripleC: Communication, Capitalism & Critique. Open Access Journal for a Global Sustainable Information Society 13, no. 2 (September 30, 2015): 533–53. http://dx.doi.org/10.31269/triplec.v13i2.583.
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This article examines unwaged posts at UK universities, using recent examples of advertised job posts. While unpaid work is common in the UK higher education system, unwaged posts are not. The posts under scrutiny in this article differ from traditional honorary titles as they target early career academics, who are unlikely to have a paid position elsewhere, rather than established scholars. The article contextualizes the appearance of these posts in a climate of increasing marketization of higher education, entrenching managerialism in higher education institutions, and the casualization of academic work. We also discuss resistance to the posts, arguing that the controversy surrounding unpaid internships in the creative industries created a receptive environment for resisting unwaged posts in academia. We analyze the campaigns that were fought against the advertisement of the posts, mostly through social media and the University and College Union. We explore the tactics used and discuss the advantages and limitations of the use of social media, as well as the role of trade unions in the campaigns against these posts, and we reflect on what future campaigns can learn from these experiences.
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Pham, Van Tuan, Thi Diep Anh Le Hoang, Tien Dat Du, and Van Dung Do. "Antecedents of Social Media Advertising Avoidance: An Empirical Study in Pawnbroking Industry." Alinteri Journal of Agriculture Sciences 36, no. 1 (June 29, 2021): 733–45. http://dx.doi.org/10.47059/alinteri/v36i1/ajas21103.
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Purpose - This paper aims to explore antecedents of ad avoidance with the context in the Vietnam pawnbroking industry. Furthermore, the differences in ad avoidance under personal characteristics will firstly appear in this study. Methodology - A qualitative method from 412 social media users was used to test the proposed model. All data were assessed reliability and validity on SPSS version 26 before conducting into CFA and CB-SEM in AMOS software. Findings - The findings indicate that while ad skepticism and perceptions ad as controversial partially mediates the relationship between ad avoidance and its three determinants (Advertising invasiveness, Perceived Value value and Expectation of Negative), perceived space invasiveness has the most potent effect on pawn ad avoidance. Skeptical customers are more likely to avoid pawnbroking advertisements than those who perceive such ads as controversial. The results also show that ethical judgement moderates both the relationship of perceived controversial ads and ad avoidance and the relationship between ad skepticism and ad avoidance. Implications - Social media platform owners were suggested to reinforce their censoring system and advertising placements. Marketers in this study were convinced to generate advertisements with emotional and informative appeals. Besides, appropriate marketing activities, channels, and ad formats with campaigns should be considered strictly. Originality/value - The mediating role of attitude in the relationship between perception and ad avoidance has been firstly affirmed by qualitative data in this study. Interestingly, researchers explored a new variable - Negative eWOM with a medium impact of ad skepticism. Ethical judgement was demonstrated as a drastically important factor in pawnbroking research.
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Duda-Hyz, Michalina. "Proposed Polish Advertisement Levies – An Efficient Source of Public Income or Instruments of the Political Battle?" Review of European and Comparative Law 50, no. 3 (September 9, 2022): 219–37. http://dx.doi.org/10.31743/recl.13039.
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This article analyses the bill of 2nd February 2021 on additional revenues of the National Health Fund, the National Fund for the Protection of Historical Monuments and the establishment of a Fund for the Support of Culture and National Heritage in the Media Area. The draft legislation, the announcement of which has triggered an unprecedented blackout protest in private media as well as a mass anti-government protest on the Internet, provides for the introduction of new public levies called advertisement contributions and the establishment of a new state special-purpose fund – the Fund for the Support of Culture and National Heritage in the Media Area. The aim of the article is to identify and present those provisions of the draft act which have evoked most controversies and have given rise to the stiff social resistance to the proposal. The first part of the paper is devoted to the assessment of the regulations within the context of the objective of the bill that was declared by the drafters in the legislative rationale. The analysis carried out has supported the assumption that providing adequate finances for those special-purpose funds that are strongly involved in remedying the consequences of the SARS CoV-2 epidemic was not a genuine purpose of the bill. It also leads to the conclusion that there is no constitutional justification for such a special-purpose levy. In the second part, the controversies over technical components of the advertising levies have been presented and analysed. On the basis of this analysis, it is possible to conclude that some of the qualitative and quantitative elements of the so-called advertisement contributions may give rise to interpretative doubts. The implementation of the research objectives made it possible to formulate a thesis that the advertisement contributions, as drafted, would not be efficient instruments of fair taxation of digital economy but rather would form instruments for achieving certain political objectives.
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Monteiro, Solange Aparecida de Souza, and Paulo Rennes Marçal Ribeiro. "Reflections on erotization and childhood from the analysis of advertisements." Revista Tempos e Espaços em Educação 13, no. 32 (November 4, 2020): 1–20. http://dx.doi.org/10.20952/revtee.v13i32.14394.
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This paper aims to analyze advertisements and discuss child erotization in content and images of children to disseminate both products that can be used by them and the use of children in advertisements for the adult public. The advertisements make use of different technologies and are disseminated both in print and digital media. To carry out this work we rely on some studies on erotization of children's bodies, presenting elements that build the image of the adult child in the media under the bias of erotization and sensuality, their multiple readings and meanings attributed to them. We consider that these controversial discourses are the engine of early sexuality. We use the theoretical assumptions of the French line discourse analysis. Analyzing this corpus is justified because it is necessary to look at children's advertising with responsibility. Anticipating incompatible attitudes with the age group can promote the decline of childhood, because the child ceases to live a very important stage in human development and can trigger future psychological problems and present difficulties of creativity, socialization and disorders not proper to childhood. We also emphasize that the adultization process refers to the child's distance from the infantile world and early insertion into the adult world, of which they incorporate physical and psychological typologies.
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S V, Krishna Kishore, Vasudevan M, Jayanta Banerjee, and Prabha Kiran. "Influence of Advertisement's Controversial Element and Emotional Appeal on Customer Intention to Buy." International Journal of Business and Globalisation 1, no. 1 (2021): 1. http://dx.doi.org/10.1504/ijbg.2021.10048253.
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Yu, Eun-Ah, and Ji-Eun Choi. "Influence of YouTube Influencers’ Characteristics on Consumer Response after the Controversy over ‘Backdoor Advertisement’." Institute of Management and Economy Research 13, no. 1 (March 30, 2022): 141–52. http://dx.doi.org/10.32599/apjb.13.1.202203.141.
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Kusuma, Meidiahna. "Does culture tame the bunny? A content analysis of a global adult magazine." Qualitative Market Research: An International Journal 17, no. 1 (January 7, 2014): 4–23. http://dx.doi.org/10.1108/qmr-07-2013-0045.
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Purpose – Few empirical studies have probed the effects of culture on the standardization/adaptation decision in the context of controversial products. This study aims to investigate the relationship between sociosexuality and the adaptation decision for editorial images and advertisements in Playboy magazine through content analysis. Design/methodology/approach – This study is a qualitative research using content analysis as the research approach. The content analysis is done for Playboy magazines from four culturally diverse countries conducted for this study. Findings – The result shows that editions of the magazine across four culturally diverse countries reveal that sociosexuality is positively correlated to the degree of nudity in photographs and to the usage of advertising for controversial products. Moreover, the paper uses the concept of sociosexuality to gain a better understanding of the empirical discrepancies concerning nudity or sex appeal. Originality/value – This research is an empirical study developed by author to confirm the influence of culture on the standardization/adaptation decision in the context of controversial products. This research is originally developed by author and has not been published before.
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Gurrieri, Lauren, Jan Brace-Govan, and Helene Cherrier. "Controversial advertising: transgressing the taboo of gender-based violence." European Journal of Marketing 50, no. 7/8 (July 11, 2016): 1448–69. http://dx.doi.org/10.1108/ejm-09-2014-0597.
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Purpose To date, the cultural and societal effects of controversial advertising have been insufficiently considered. This study aims to investigate how advertising that uses violent representations of women transgresses the taboo of gender-based violence. Design/methodology/approach This study encompasses a visual analysis of the subject positions of women in five violent advertising representations and a critical discourse analysis of the defensive statements provided by the client organisations subsequent to the public outrage generated by the campaigns. Findings The authors identify taboo transgression in the Tease, Piece of Meat and Conquered subject positions, wherein women are represented as suggestive, dehumanised and submissive. Client organisations seek to defend these taboo transgressions through the use of three discursive strategies – subverting interpretations, making authority claims and denying responsibility – which legitimise the control of the organisations but simultaneously work to obscure the power relations at play. Practical implications The representational authority that advertisers hold as cultural intermediaries in society highlights the need for greater consideration of the ethical responsibilities in producing controversial advertisements, especially those which undermine the status of women. Social implications Controversial advertising that transgresses the taboo of violence against women reinforces gender norms and promotes ambiguous and adverse understandings of women’s subjectivities by introducing pollution and disorder to gender politics. Originality/value This paper critically assesses the societal implications of controversial advertising practices, thus moving away from the extant focus on managerial implications. Through a conceptualisation of controversial advertising as transgressing taboo boundaries, the authors highlight how advertising plays an important role in shifting these boundaries whereby taboos come to be understood as generative and evolving. However, this carries moral implications which may have damaging societal effects.
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Pfau, Michael William. "Encomium on Helen as Advertisement: Political Life According to Gorgias the Barbarian." Journal for the History of Rhetoric 3, no. 1 (January 1, 2000): 11–22. http://dx.doi.org/10.5325/jhistrhetoric.3.1.0011.
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Abstract In this paper I develop a speculative reading of Gorgias's Encomium on Helen that begins from several common assumptions about the work—especially its status as a “pretext” for Gorgias's hidden purposes and its character as a sort of advertisement. Beginning from these common assumptions I propose that the Encomium is appropriately read as an allegorical representation of Athenian political life. By way of this allegory Gorgias was able to advertise his conception of persuasion despite its highly controversial political implications. I refer to Gorgias as a “barbarian” due to the fundamental incompatibility of the model of political persuasion implicit in the Encomium with democratic Athenian political culture.
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Günalan, Elif, Saadet Turhan, Betül Yıldırım Çavak, İrem Kaya Cebioğlu, and Özge Çonak. "The Evaluation of Videos about Branched-Chain Amino Acids Supplements on YouTube™: A Multi-Approach Study." International Journal of Environmental Research and Public Health 19, no. 24 (December 11, 2022): 16659. http://dx.doi.org/10.3390/ijerph192416659.
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Branched-chain amino acids (BCAAs) are one of the most controversial ergogenic aids in terms of effectiveness and safety. This study aimed to evaluate the quality and reliability of BCAA supplements related to English videos on YouTube™ and to synthesize with the sentiment–emotion analysis of comments on videos. The content analysis of the information on videos was evaluated with the use of DISCERN, Journal of American Medical Association (JAMA) benchmark criteria, and Global Quality Score (GQS). In addition, word cloud and sentiment and emotional analysis of comments in videos were performed with the R package. As a result, the mean ± standard error values of DISCERN, JAMA, and GQS scores of all videos were 29.27 ± 1.97, 1.95 ± 0.12, and 2.13 ± 0.17, respectively. It was found that advertisement-free videos have a significantly higher DISCERN and GQS score than advertisement-included videos (p < 0.05). A moderately significant positive correlation was determined between DISCERN score of video content and the positive sentiment of video comments (rs: 0.400, p = 0.002). In conclusion, it was determined that BCAA-related YouTube™ videos have mostly very poor quality in terms of content and that videos with higher quality may receive positive comments from viewers according to the DISCERN instrument.
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Pechmann, Cornelia, Guangzhi Zhao, Marvin E. Goldberg, and Ellen Thomas Reibling. "What to Convey in Antismoking Advertisements for Adolescents: The use of Protection Motivation Theory to Identify Effective Message Themes." Journal of Marketing 67, no. 2 (April 2003): 1–18. http://dx.doi.org/10.1509/jmkg.67.2.1.18607.
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Antismoking advertising is increasingly used, but its message content is controversial. In an initial study in which adolescents coded 194 advertisements, the authors identified seven common message themes. Using protection motivation theory, the authors develop hypotheses regarding the message theme effects on cognitions and intentions and test them in an experiment involving 1667 adolescents. Three of the seven message themes increased adolescents’ nonsmoking intentions compared with a control; all did so by enhancing adolescents’ perceptions that smoking poses severe social disapproval risks. Other message themes increased health risk severity perceptions but were undermined by low perceived vulnerability.
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Allevato, Giulio, and Fernando Pastor-Merchante. "The Google Ireland Case and the Legal Battle over Digital Taxes in the European Union." Review of European Administrative Law 14, no. 1 (May 14, 2021): 209–20. http://dx.doi.org/10.7590/187479821x16190058548808.
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The preliminary ruling of the Court of Justice of the European Union in the Google Ireland case turned on the compatibility with the rules on free movement of some of the administrative arrangements put in place by Hungary in order to administer its controversial advertisement tax (namely, the obligation to register and the penalties attached to the failure to comply with that obligation). The preliminary ruling offers some interesting insights on the way in which the Court assesses the compatibility with the freedom to provide services of national administrative arrangements aimed at ensuring the effective collection of taxes. This is a topical issue in the context of the recent efforts made by Member States to tax the digital economy more effectively.
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TERSKIKH, Marina Victorovna, and Ekaterina Olegovna BYKOVA. "ADVERTISING TEXTS AS A LINGUISTIC EXPERTISE OBJECT." Neophilology, no. 16 (2018): 5–14. http://dx.doi.org/10.20310/2587-6953-2018-4-16-5-14.
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We show linguistic expertise of controversial advertising texts as current but not enough developed direction in the Russian linguistic expertology. Linguistic violations classification in the sphere of regional advertising practice, linguistic expertise modern methods and problem aspects of this activity are shown. The issue of making stylistic norms easier and its liberation in advertising communication, linguistic game as a source of provocative advertisement is in the centre of attention. According to the experience of regional practice of linguistic expertise of controversial advertising texts we find ways of indecent overtone formation. Moreover there are advertising messages basing on linguistic discrimination of users who do not use the product. It is also noticed that one of the modern channels broadcasting discredit information are social networks, which became promotion platform for unreliable information, that discredit business reputation of the company or its product; as an example we use “fake” advertising company of 2018 in social network Vkontakte. Materials for the research are mostly regional (Omsk) outdoor and Internet advertising projects (50 texts are analyzed). As basic we use analysis methods such as contextual, semantic, semantic and stylistic, communicative and pragmatic.
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Al jaff, Mohammed Rashid Hassan, and Sarbast Taha Sharif. "The legal assessment of the crime of commercial advertising against public order and public morality." Journal of University of Human Development 5, no. 1 (January 13, 2019): 29. http://dx.doi.org/10.21928/juhd.v5n1y2019.pp29-35.
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in this research we will examine the legal dimensions of this contemporary crime in Iraqi consumer protection law which was ordered in 2010 .then we will focus on the criminal framework of the mentioned crime clarifying its elements , in addition to that we will make controversial discussion regarding the determination of the crime . in this research we will make a presumption by which we will spouse that the commercial advertisements must be suitable with the public interest criteria and human dignity. thus by increasing of this commercial practices without controlling, consequently the legislator must enact the proportionate rules with depending on legal certainty. At al we will strive to clarify all these problematic issues in this research.
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Tiwari, Vidhi K., and Suman Setty. "Olympics and Rule 40: A Critical Examination." Christ University Law Journal 5, no. 2 (July 1, 2016): 37–44. http://dx.doi.org/10.12728/culj.9.4.
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The most awaited event in the world of sports has given rise to a controversy, following the recent amendment in the form of the much discussed, Rule 40, of the Olympic Charter. This move has been criticized due its various drawbacks. In the wake of the same, an attempt has been made to critically examine the situation, considering the aspects of commercial marketing, intellectual property attributes relating to the event, rights of athletes and most importantly the effective implementation of this rule. In the London Olympics, rule 40 had secured a mention due to the protests initiated by athletes, on various public platforms. In furtherance of a critical evaluation, controversies have been summarized and examined. In the effort to depict the failed attempts at bringing about a harmonious balance between rights of athletes and getaways available to the independent sponsors, possible impacts in various dimensions have been addressed. The recent advertisement campaign of Nike, which holds the potential of initiating proceedings against an Indian hockey player, Rani Rampal, has also been assessed. The article concludes with highlighting a crucial need for considering the controversies emerging because of Rule 40.
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Ferrari, Liliana, and Marcos Vaira. "A new species of Elachistocleis (Anura: Microhylidae) from the Andean Yungas of Argentina, with comments on the Elachistocleis ovalis - E. bicolor controversy." Amphibia-Reptilia 24, no. 3 (2003): 269–84. http://dx.doi.org/10.1163/156853803322440754.
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AbstractElachistocleis skotogaster spec. nov. is described from the Andean Yungas of Argentina. It is unique in the genus in having belly and legs densely spotted with brown, an uniformly dark brown dorsal mottled with black, absence of a light vertebral strip, a fold behind the mouth but not a postcommisural gland. Its natural history and advertisement call are briefly noted. Elachistocleis ovalis and E. bicolor are considered different species, and Buenos Aires, Argentina, is established as type locality for the latter one. Se describe Elachistocleis skotogaster n. sp. de las Yungas andinas de Argentina. Se diferencia de las restantes especies del género por presentar vientre y región inferior de los miembros posteriores densamente punteada de castaño, la región dorsal castaño oscuro, punteada en negro, sin banda vertebral clara, y el área por detrás de la boca con un pliegue pero sin glándula postcomisural. Elachistocleis ovalis y E. bicolor son consideradas especies diferentes y se establece Buenos Aires, Argentina, como localidad tipo de esta última.
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Ducournau, Pascal, and Claire Beaudevin. "Of deterritorialization, healthism and biosocialities: the companies' marketing and users' experiences of online genetics." Journal of Science Communication 10, no. 03 (September 21, 2011): C04. http://dx.doi.org/10.22323/2.10030304.
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Since the early 2000s, anybody can buy genetic tests, directly sold on the Internet. These tests provide information about susceptibilities to some diseases and/or about ancestry. Thus, this article deals with a new e-market, whose scientific basis (validity of the tests) and status (as medical devices or consumer goods) are currently controversial. On one hand, we describe the tests and the advertisement and marketing strategies used by the companies (we made an inventory of about 40); on the other hand, we discuss several aspects on the basis of interviews conducted with users: first, the entanglement of these strategies with the global context of healthism and the emphasis put on individuals’ empowerment regarding health decisions — “individualized biopolitics”. In addition, this article broaches the new kind of biosocial networks appearing in these tests’ wake: some users indeed gather on the basis of a genetic proximity, as is it put forward by their results.
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Brkljača, Nemanja, Svetlana Mihić, Boško Umetić, and Dejan Supić. "Improving the marketing potential of rural area through the cultivation of the industrial hemp." Ekonomika poljoprivrede 69, no. 1 (2022): 179–93. http://dx.doi.org/10.5937/ekopolj2201179b.
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In presently, industrial hemp (Cannabis sativa L.) represents a controversial plant that is not researched enough. The aim of the study presented in this paper is to show that marketing of the rural areas can be done through the cultivation of industrial hemp. Hemp has a huge marketing potential which can be a tool of rural development in Serbia. Concrete results are given from the point of the view of three groups: people who reside in cities, owners of healthy food markets and producers. The author presented survey research which shows that the majority of people are not well educated about the difference between marijuana and industrial hemp. There is a common opinion that the production of industrial hemp itself is an advertisement of a rural area. The contribution and significance of herein presented results lies in the marketing of underdeveloped rural areas, redevelopment of cultivation of sidelined agricultural crops in order to strengthen the rural area.
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Stwora, Anna. "Funny or distasteful? A cross-cultural perspective on surprise and humour in multimodal advertising." European Journal of Humour Research 8, no. 2 (July 18, 2020): 113. http://dx.doi.org/10.7592/ejhr2020.8.2.stwora.
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Today’s infotainment clutter puts pressure on advertisers to come up with more surprising and more memorable ads. This need for novelty, creativity, and astonishment does set the expectation bar high, steering ads towards various means of eliciting surprise, including humour, shock, and taboo. In this paper, the author will try to investigate a set of multimodal advertising messages which use (debatable) humour and surprise, with a view to finding trans-cultural similarities and differences in terms of ad appreciation. The primary objective of this paper is to explore attitudinal responses of Taiwanese informants to controversial humorous advertisements in English; to this end, an online survey was conducted to ask them about their interpretations of and feelings towards a selection of ads. Its results will be compared with those obtained from Polish respondents, described in the author’s previous study (Stwora 2020).
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Gierl, Heribert. "Are Slim Models Doing Better? Advertising Effect of Model Body Size." Marketing ZFP 41, no. 3 (2019): 3–32. http://dx.doi.org/10.15358/0344-1369-2019-3-3.
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Advertisements frequently contain images of persons (models) in a decorative role. Advertisers have to decide what characteristics these models should have (gender, age, pose, clothing, facial expression, etc.). Among these characteristics, the model’s body size is an important aspect. Numerous previous studies have shown that the model’s body size has an impact on how positively consumers evaluate the promoted product. One must admit that the model’s body size used in advertisements has evoked controversial debates in recent years. While using slim models was not strongly criticized some decades ago, severe public concerns have been expressed in recent years. Advertisers (and “media” in general) have been accused of fostering many problems by using very slim models: body dissatisfaction, eating disorders, bulimia, anorexia, and demand for plastic surgery, among others. As a response to these concerns, editors of some magazines decided to refrain from depicting very slim models anymore. Some brands used images of average-sized persons for promoting their brands. The most famous example was the “Real Women” campaign for Dove cosmetics, a Unilever brand. The overwhelming economic success of this campaign may be due to its innovativeness and originality and not due to the use of average-sized models per se, because this campaign was the first well-known campaign that used average-sized models. However, such campaigns could reduce potential detrimental effects when models are depicted; they could prevent consumers from developing a negative image of their body, i.e., they could avoid impairment of appearance self-esteem.Therefore, we investigated how young consumers respond at present to products when slim, average-sized, or heavy models are shown in advertisements that do not strongly emphasize the body size of the depicted models. From our studies, we derive the following recommendations: 1. If average-sized or heavy young consumers are targeted, average-sized models are advantageous. If the audience of the company consists of slim young consumers, slim models should be depicted. 2. This advice is not contingent on whether appearance-related or appearance-unrelated products are promoted.
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Xie, Ni. "Determination of Indirect Tort Liability under the Circumstance that the ISP Gains Economic Benefits from Advertisements in Infringing Works in China." Journal of Education, Humanities and Social Sciences 11 (April 20, 2023): 81–86. http://dx.doi.org/10.54097/ehss.v11i.7506.
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According to Chinese law, “directly obtaining any economic benefits” from the works of network users cause network service providers to bear a “higher duty of care” for the infringement acts. However, the standards of “directly obtaining any economic benefits” and “a higher duty of care” have triggered a series of controversies in theory and practice. In terms of theory, this article compares the provisions regarding “direct economic benefits” under the PRC law with the Safe Harbor Rules of the U.S. Digital Millennium Copyright Act (DMCA), pointing out the cognitive bias existing in the PRC interpretation of the DMCA. Meanwhile, this article analyzes the determination of tort liability when the ISP gains economic benefits by placing advertisements in infringing works in Chinese judicial practice. The author finds that the standard for determining “direct economic benefits” is relatively vague, and there are issues concerning the direct presumption of fault on network service providers who are found to gain “direct economic benefits” from advertisements in infringing works. These problems often lead to Chinese network service providers being deemed to be liable for damages even though they are doing the normal business of advertising. This article explains the important role of “direct economic benefits” in determining the indirect tort liability of the ISP and how to optimize the rules for determining the indirect tort liability of the ISP in China.
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Adams, Britt, Tammy Schellens, and Martin Valcke. "Promoting adolescents’ moral advertising literacy in Secondary Education." Comunicar 25, no. 52 (July 1, 2017): 93–103. http://dx.doi.org/10.3916/c52-2017-09.
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Minors are daily confronted with advertisements, which are occasionally controversial. In order to promote adolescents’ moral advertising literacy, this intervention study explores how to stimulate secondary education students’ knowledge on advertising law and their moral judgement of advertisements. Because a lot of new ?especially online? advertising formats have arisen during the last years, 191 students from 12 classes were randomly assigned to either a no tablet condition or a tablet condition (to raise authenticity of learning material). The results show that students who use tablet devices perform less well on a post-test about advertising law. Regarding adolescents’ moral judgement of advertisements, thematic analyses reveal that especially the use of nudity and feminine beauty are labelled as contentious in both conditions, because of, inter alia, the negative effects for adolescent girls’ self-image and the desire to lose weight. After the intervention, the tablet condition has proven to be more effective in promoting critical thinking about nudity/feminine beauty in advertisements. However, none of the conditions did provide evidence that a critical attitude towards alcohol advertising is encouraged. In this regard, implications for future research in the context of advertising literacy education are discussed. Los menores de edad se enfrentan diariamente a anuncios que pueden resultar polémicos. Con el fin de promover la alfabetización ética en publicidad en los adolescentes, este estudio explora cómo estimular el conocimiento de los estudiantes de Educación Secundaria acerca de la ley de publicidad y su juicio moral hacia los anuncios. A raíz de los formatos de publicidad ?especialmente online– que han surgido en los últimos años, 191 estudiantes de 12 clases fueron asignados aleatoriamente a una de estas condiciones: uso o no uso de tablets (para aumentar la autenticidad del material de aprendizaje). Los resultados muestran que el desempeño en el post-test sobre la ley de publicidad de los estudiantes que usaron tablet es peor. En cuanto al juicio moral de los adolescentes sobre los anuncios, el análisis temático revela que especialmente el uso de la desnudez y la belleza femenina resultan polémicos en ambas condiciones, debido, entre otros motivos, a los efectos negativos para la autoestima de las adolescentes y al deseo de perder peso. Tras la intervención, el uso de tablets ha demostrado ser más eficaz para promover el pensamiento crítico hacia la desnudez y la belleza femenina en los anuncios. Sin embargo, no se hallaron evidencias de que alguna de las dos condiciones favorezca el desarrollo de una actitud crítica hacia la publicidad del alcohol. En este sentido, se plantean futuras líneas de investigación en el contexto de la alfabetización publicitaria.
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Safi, Omid. "Who Put Hate in My Sunday Paper?" American Journal of Islam and Society 26, no. 1 (January 1, 2009): 122–35. http://dx.doi.org/10.35632/ajis.v26i1.1427.
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Uncovering the Israeli-Republican-Evangelical Networksbehind the “Obsession” DVDSomething strange showed up inside the Sunday newspapers of millions ofAmericans last September. Thematerial included alongside comics, coupons,and advertisement for local stores is a controversial DVD called “Obsession:Radical Islam’sWar against theWest.” Some 28 million copies of it were distributedfor free in this fashion. In some ways, this campaign’s scale and ideologicalvenom were unprecedented: many newspapers stated that they hadnever previously distributed freeDVDs as inserts, certainly nothing with sucha charged content. The copies were distributed not randomly across the country,but only in the “swing states” (viz., Florida, Pennsylvania, Ohio, Michigan,Wisconsin, Iowa, Colorado, etc.) that were seen as toss-ups in theNovember presidential elections between McCain and Obama. Obviously,someone was trying to influence theAmerican electorate by playing on fearmongeringand hate-mongering themes. But who?Who was behind thismassive,multi-million dollar campaign?Answering that question proved harder than one might think, as thegroups behind this DVD have worked hard to hide their tracks. The connections,which were partially concealed in the DVD and the distribution campaign,took one from groups in Israel to pro-Israel lobby organizations in the ...
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Setiowati, Endang. "Infotainment: Kebebasan atau Kebablasan Ditinjau dari Kajian Ekonomi Politik Media." Humaniora 1, no. 1 (April 30, 2010): 20. http://dx.doi.org/10.21512/humaniora.v1i1.2144.
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Infotainment as delivered on television occurs to be one controversial TV shows, often accused as a program that practically a "Social Duping". But, in reality these genres frequently achieve rating peak, which in certain will raise TV commercial due to profitable matters for Television Company. Article explores “conspiracies” that occurs based on variable interest between producers, broadcasting industry, rating institutions, and advertisements both for continuity and multiple profit. The main idea of how infotainment dominates both news and entertainment program is caused by social actors' demands that implement in press liberating process in Indonesia whose embrace of neo-liberalism which claimed that “the greater the play of the market forces, the greater the freedom of the press; the greater the freedom of the press, the greater the freedom of the audience choice”. It seems impossible to stop infotainment programs since that alone will subdue both corresponding institution and individual in a certain point of view. Therefore, a regulation that copes with this matter due to continuity of these genres is needed in overcoming matters of “Social Duping”.
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Gürsel, Burcu. "The Mythical Interface of Turkish Intellectuals' Orientation toward the Armenian Genocide." International Journal of Middle East Studies 47, no. 4 (October 14, 2015): 791–95. http://dx.doi.org/10.1017/s0020743815000999.
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Still prefaced in many commentaries as a taboo, the topic of the genocide in Turkey has ironically become a talking point de rigueur for anyone who is visible in the public sphere and who lays claims to an identity as an intellectual. “Anyone,” then, will momentarily serve as the working definition of the intellectual, for all intents and purposes, in this inquiry into the grammar among Turkish and Armenian intellectuals both within and outside Turkey. The litany of self-proclaimed firsts in addressing the topic of genocide in any given genre in Turkey is better understood in the light of Barthes' notion of the “inflexion” in myth. Such vocabulary of self-advertisement, of being a historic “first,” creates a curious hierarchy when it comes to the all-important topic of a foundational and denied genocide: it is not that the intellectual brings herself to the service of the topic, but that the topic serves up to the rejuvenation of the intellectual's prominence and controversial value in the public sphere. The emphasis is not on the quality, characteristics, or commitments of the works in question, but on the fact of the intellectual being a “first,” and thus, implicitly, a mythical figure above critical inquiry.
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Kisić, Izabela. "The Media and Politics: The Case of Serbia." Southeastern Europe 39, no. 1 (April 8, 2015): 62–96. http://dx.doi.org/10.1163/18763332-03901004.
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For over a decade media legislation, controversial as it was, has been a matter of controversy in Serbia. It was only in 2011 that a newly adopted media strategy developed by European Union and Council of Europe criteria hinted at change for the better as it envisaged the amendment of the entire media legislation (about 18 laws). Consequently, three new laws were passed in 2014: on public information and the media; on broadcast media; and, on public broadcasting service. Ten laws are still pending – either to be amended or adopted. After the change of the regime in 2000, the media legislation was changed but not in line with a democratic value system. This specially refers to media freedoms. Repression against the media characteristic of the 1990s was replaced by “soft censorship” and self-censorship. Serbia’s media market is small and underdeveloped, and under strong influence of the government. The adopted strategy provides against state ownership of the media except in the case of the two public broadcasting services. Media outlets, especially electronic, are too many for such a limited media market; the state has a hand in media businesses in many ways, including subsidies and paid advertisements for large public enterprises. Non-transparent media ownership and money flow are among key problems of media transition.
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Lloren, Gregg S. "Socio-Cultural Appropriation of Sex-Sell Billboard Ads: A Multimodal Study on the Grammar of Sexually Implicit Advertising Text and Images." Plaridel 14, no. 2 (December 2017): 113–36. http://dx.doi.org/10.52518/2017.14.2-06lloren.
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In the Philippines, “sex-sell” advertisements (ads), particularly the 2011 billboard by Bench featuring the Volcano Philippine Rugby Team, have been controversial. Community leaders view the ads as being offensive to the socio-cultural values of the community in which the ad is distributed. In response, producers of the ads contend that their works are merely creative options within the frames of the law. This paper approaches the arguments by investigating the linguistic functions of sex-sell ads through the grammatical analysis of its visual syntax. Using the framework of multimodal discourse analysis in visual semiotics, the paper demonstrates how grammar in visual language is compatible with the systemic functional language of Halliday (1985) as applied in the visual design theories of Kress (2006) and van Leeuwen (2005). The multimodal approach to the analysis of the linguistic functions of sexually implicit billboard ads seek to demonstrate the social semiotic perspective in the construction of meaning in print ads, how ambiguous visual lexicon can occur, and how a dissonant visual assemblage invites resistant reading. Through this discursive analysis, the paper hopes to promote a critical awareness among the passive interpreters of texts (i.e. general public information consumers) and the institutions (e.g. education, creative industry) that actively participate in the discourse, design, production, and distribution of meaning in advertising texts and images.
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Michalski, Michał A. "Dzieci rynku... Rynek dzieci... Osoby czy zasoby?" Annales. Etyka w Życiu Gospodarczym 15 (January 1, 2012): 73–87. http://dx.doi.org/10.18778/1899-2226.15.07.
Full textAbstract:
The status of the child in the context of contemporary socio-cultural processes that are reflected in the market is the main issue discussed in this paper. It may be surprising to concentrate on children and the market, while the sphere of economic exchange is the scene of such actions as work, production and consumption which seem to be reserved to adult members of the society. Although there are issues – such as kids advertisement and its consequences, and children’s participation in the process of buying – that are discussed, the range of problems that deserve consideration is far wider. The questions analyzed in this paper concentrate on two aspects. First of them is the influence of the market sphere on the life of children as members of the families and the society. The question that should be asked here is whether a child can and should be regarded as any other consumer, or should be protected – e.g. against controversial marketing practices. The second group of problems is connected with the objective way of treating children which leads to formation of something that can be called the markets of children”. Both these sets of issues are the stimulus to analyze the way of understanding a child and its status in the society. It is also done through taking into consideration such issues as current concepts of socialization, antipedagogy, infantilisation and adultisation that influence and shape market processes. Finally the analysis undertaken in this paper leads to an attempt to answer the question whether in the current context children are seen as persons or resources.