Dissertations / Theses on the topic 'Adult audience'
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1
Lee, Hye Jin. "All kids out of the pool!: brand identity, television animations, and adult audience of Cartoon Network's Adult Swim." Diss., University of Iowa, 2013. https://ir.uiowa.edu/etd/2565.
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This dissertation examines Adult Swim, Cartoon Network's late-night programming block, which has developed into one of the most popular entertainment brands for adults. Expressing and shaping adult sensibilities of the time Adult Swim has been able to become the most popular cable network for (male) adults 18 to 34 years old. Launched in 2001, Adult Swim emerged at a moment in the U.S. when technological developments were changing the television landscape and the meaning of adulthood was fervently being discussed in the media as assumptions and realities of adult life continued to be in conflict. The goal of this dissertation is to understand the contemporary society and media culture as well as the defining characteristics and tensions of contemporary adulthood, adult taste, and adult culture by investigating Adult Swim's rise to a popular entertainment brand among young adults. Through a contextualized critical analysis of selected Adult Swim television texts, representation of Adult Swim in the mainstream press, and Adult Swim fans' online discussions in Adult Swim's official message boards this dissertation interrogates what branding/programming strategies it uses to appeal to its "adult" viewers, how it constructs and understands its "adult" viewers, and how it establishes its brand identity.
With its low-budget, Do-It-Yourself (DIY) style of cartoon and live comedy series that are full of ironic, pop culture references and absurd, surreal humor, Adult Swim has established a unique sensibility that resonates with many young adults and built itself as a "different" and "creative" network brand. However, this dissertation demonstrates that Adult Swim's "unconventional," "edgy" brand identity relies on its male-centric programming strategies that either render women invisible or make use of blatantly sexist jokes for its "adult" appeal. In addition, this dissertation explains that despite featuring many queer characters Adult Swim appropriates queer identity and politics to advance itself as a "subversive," "non-mainstream" and "different" network (a brand identity that greatly appeals to young adults) rather than to subvert heteronormativity and promote LGBT rights. Furthermore, this dissertation interrogates how Adult Swim uses interactive media to invite its viewers to participate in shaping and maintaining its brand identity as a network that "listens to" its viewers and to form sensibility and feelings of conand to construct o form an affective relationship with the Adult Swim brand and to establish itself as a brand that "listens to" and understands the sensibility, affect, and feelings of contemporary young adults who comprise the Adult Swim audience.
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Rodriguez, Lisa Ann. "A Q-methodology study of adult English language learners' perceptions of audience response systems (clickers) as communication aides." ScholarWorks, 2010. https://scholarworks.waldenu.edu/dissertations/808.
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This study explored the perceptions of adult English language learners about the use of audience response systems (clickers) to facilitate communication in a classroom environment. In the early stages of second language acquisition, learners' receptive capabilities surpass expressive capabilities, often rendering them silent in their second language. Educational strategies and tools may be available to help English language learners communicate more effectively by enabling them to demonstrate their knowledge and express their opinions nonverbally. Many studies have been conducted with clickers, but none were found pertaining to adult English language learners. Second language acquisition theory provided the theoretical base for this research. In this Q-methodological study, adult English language learners enrolled in a computer skills course ranked statements about using clickers according to how closely they align with their personal perceptions. Factor analysis was performed to identify commonalities and patterns in perceptions. The findings support the view that second language acquisition theory influences how technology tools are perceived by English language learners. Adults with lower English language proficiency levels perceived the anonymity provided by clickers to be beneficial. Participants with beginning to intermediate levels of English proficiency perceived the clickers to be more valuable for communication than did those with lower levels of English proficiency. Results of this study may affect positive social change by leading to more effective instructional and assessment practices for adult English language learners and by fostering research into the viability of educational technology communication tools with all English language learners.
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Casey, Joan Ellen. "Adults "making meaning" at Colonial Williamsburg: A descriptive study of planners' intentions and audience members' constructions of the 1996 History Forum." W&M ScholarWorks, 1998. https://scholarworks.wm.edu/etd/1539618400.
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Forecasts reveal an increase in the percentage of mid to older adults in the U. S. and the need of educational programs for lifelong learners. In recognition of changing demographics, the American Association of Museums urged its member institutions to place a high priority on adult programs and research into learning. While museums have experienced changes in adapting to environmental conditions and more explicit educative mission, professionals have noticed the emergence of a meaning-making, constructivist paradigm.;Previously, no study dealt with the mental constructions adults have or form as they interface with a multi-faceted museum program such as the History Forum at Colonial Williamsburg. Using a conceptual framework based on Mezirow's (1991) work, this study explored, described, documented, analyzed, and interpreted the meanings intended by program planners and constructed by audience members. Furthermore, it interpreted changes in meaning audience interviewees reported. The study was phenomenological in orientation and employed various qualitative methods, such as a questionnaire, multiple interviews, and an evaluation form.;Findings indicated that the planners wanted to provide diverse opinions so that the audience could increase their perspectives, form their own opinions, and become more intelligent contributors in dealing with modern-day problems. The audience interviewees spoke of similar program aims, but they also variously addressed finding little diversity of opinion, difficulty in expressing their opinions, and no way to take further action in their everyday lives based on what they had learned.;Whereas the content of the forum provoked participants' thoughts about the program's topic and an eighteenth-century way of thinking, it also raised concerns about race and gender and political and religious issues. Throughout the interviewees' almost paradoxical statements about similarities and differences between now and then, a strong theme emerged--namely, that there has been very little change in the last 200 years. The findings also revealed some audience interviewees' uncritical attitudes, the importance of visual materials, and the power of interpretive drama. Although inferences should not be made about other audiences, this study may be enlightening to all educators concerned with andragogical strategies and who wonder what meanings adults form from a particular program.
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Akers, Chelsie Lynn. "The Rise of Humor: Hollywood Increases Adult Centered Humor in Animated Children's Films." BYU ScholarsArchive, 2013. https://scholarsarchive.byu.edu/etd/3724.
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Children's animated films have held a lasting influence on their audiences since the rise of their popularity in the 1980s. As adults co-view such films with their children Hollywood has had to rewrite the formula for a successful animated children's film. This thesis argues that a main factor in audience expansion is adult humor. The results show that children's animated films from 2002-2013 are riddled with many instances of adult humor while earlier films from 1982-1993 use adult humor sparingly. It is clear that over the years the number of adult humor occurrences has consistently increased. Furthermore, this research shows that adult male roles consistently deliver the adult humor.
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Becker, Eric. "Do You Read What I Read? A Case Study in the Translation of Dual-Readership Fiction." Thesis, Université d'Ottawa / University of Ottawa, 2012. http://hdl.handle.net/10393/20509.
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This thesis explores the components that are involved in the translation of a text that are interpretable by two distinct readerships. It examines:
- theory that provides an understanding of dual-readership texts for children and adults;
- examples of dual-readership texts, their translations, and analyses of these;
- Bled by Daniel Danis and my English translation as a test case of a contemporary dual-readership source text and translation.
The ultimate goal of this thesis is to shed light on what could be a new sub-domain of translation studies, namely, research on dual-readership translation. My translation of Bled provides insight into my own interpretation of dual-readership translation, namely, focusing on what is desirable and what is achievable in the translation of this type of text.
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Willers, Annika. "Snacking on different views : The potential of tagesschau.de in offering multiple perspectives in news overview elements to a young adult audience." Thesis, Stockholms universitet, Institutionen för mediestudier, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-77623.
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In this paper a news site’s potential of meeting conflicting needs is considered. Snacking - hencereading news in a quick selective style - is one trend among young readers which seems to be inconflict with assessing the credibility of news, which in turn depends on receiving multipleperspectives or viewpoints among the issues read. As young audiences neither want to beforced to put more effort into news reading, nor want to receive news in a single-layered way,satisfaction with the news is hampered. Therefore, the aim of this study is to investigate acurrent news site’s potential in complying with both needs: snacking on the one hand andreceiving multiple perspectives on the other. As research case, the German public service newssite tagesschau.de is investigated in two methodological approaches. In a content analysis thepotential of the news site is assessed by analyzing ways of presenting perspectives in snacknews element. In a reception study this potential is reassessed by a young audience sample. Itwas found that perspectives indeed are presented in snack news elements in direct or indirectforms, often represented by different sources than the journalist’s. However, it shows that thesepresentations of perspectives not always reach the audience. Members of the audience leaveout many elements that could be snacked on, and stick to headlines for the main part. Thisimplies that they miss multiple perspectives offered in elements suitable for snacking, such ashyperlinks. In order to offer multiple perspectives to snacking news readers, more controversyshould be indicated in headlines, comparisons of perspectives should be made easier and linksshould be more relevant by leaving out aspects perceived as unnecessary and by representingsources in a better balance.
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Garrett, Robin Eileen. "A Study of the Impacts of Navigational Links, Task Complexity, and Experience with the Older User on Website Usability in a Community College Domain." NSUWorks, 2014. http://nsuworks.nova.edu/gscis_etd/159.
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Community colleges serve a diverse population of learners including many older students counting on the community college for enhanced skills or personal enrichment. Many of these colleges target this population with programs designed specifically to meet the needs and goals of the older adult but may not consider this population when designing a website.
Older users of a community college website have similar needs to the traditional student; however, little was known about the impact of the typical navigational links on the successful completion of tasks and obtaining information for this type of user. It is essential for educational institution website designers to understand which navigational links will provide the best usability for older adults with differing levels of experience.
Previous research has found that usage-oriented links and pages that offer both usage and subject-oriented links yield statistically higher performance than subject-oriented links. Other research has found that presenting navigational links in the form of an action enhances usability. For this study, three websites were created utilizing navigational links in the form of usage-oriented links, subject-oriented navigational links, and then a combination of both to conduct a usability study to expand on previous work. This study was designed to determine the impact of such navigation on obtaining the correct answer, time on task, and the user's perception of the navigation.
The research question, Does website usability and the user's perception of usability vary for older users based on navigational links, task type, and audience type? was addressed through two hypotheses and data which were obtained during the study. The first hypothesis: Website navigation, task type, and audience type significantly affect usability, was based on performance, and was measured on the two components, correct answer ratio (CAR) and navigation time (NT). The results indicated that the older user's ability to complete tasks faster and more accurately depended on the user's experience level, the difficulty of the task, and the types of navigational links presented, with usage-based navigation being the more effective solution. The second hypothesis: Website navigation, task type, and audience type significantly affect perceptions of usability, was based on perception questions presented after task completion and was measured by a four question post-test questionnaire, which used a 7-point Likert scale. This study found the older user's perception of usability varied based on the navigational links presented, but the experience level of the participant or the task type did not have a significant effect on the perception of usability.
Therefore, it is recommended that designers of educational sites present navigational links in a goal-oriented, action-based format to support the end users of all ages and to enhance usability of the institution's website. This research found that if developers emphasize accuracy and the need to navigate quickly as a goal of an educational website for the older user, the website should be designed using a usage-based navigation structure. This research provides the detail to support a better understanding of which navigation type results in higher usability for the older user and enhances the guidelines of website design for this population.
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Betts, Stephen Thomas. ""General Conference talk": Style Variation and the Styling of Identity in Latter-day Saint General Conference Oratory." BYU ScholarsArchive, 2019. https://scholarsarchive.byu.edu/etd/7519.
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Despite its exceptional importance as a cultural performance event in the Church of Jesus Christ of Latter-day Saints, General Conference has received little attention in Mormon studies, to say nothing of sociolinguistics. Situated within the larger question of how the public language of Mormon authorities has changed over time, this thesis seeks to discover style features of what impressionistically appears to be a unitary General Conference style since 1960 (the era of church "Correlation"). Statistical analysis is then used to determine which of five sociolinguistic factors and three pairwise interactions between four of the five sociolinguistic factors most saliently conditions the use of these style features in General Conference. Findings indicate that older male speakers are more likely to perform the majority of these style features, which opens the possibility that a new style may be emerging. Finally, this study attempts to give a theoretical account of style in General Conference by appealing to Alan Bell's (1984; 2001) "audience design" framework, and Nikolas Coupland's (2007) refinement of Bauman's cultural performance theory. The unique conditions of General Conference are best described as a "high performance event" in which speakers converge stylistically on an uncharacteristically present "in-group referee," namely the General Authorities of the church present in the LDS Conference Center during the live broadcast of General Conference.
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Murray, Caitlin. "Do You Fit the Alloy Mold? The Homogenization of Structure and Audience in the Television Adaptations of 'Gossip Girl,' 'Pretty Little Liars,' and 'The Vampire Diaries'." VCU Scholars Compass, 2013. http://scholarscompass.vcu.edu/etd/3064.
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This thesis explores the ways in which the television adaptations of Gossip Girl, Pretty Little Liars, and The Vampire Diaries become more homogenized during the adaptation process, thus contributing to an implied exclusivity from which Alloy, Inc.—the media and marketing company that owns these products—might benefit. This paper points out the ways in which the three products become structurally similar to one another during the adaptation process through the implementation of soap opera conventions. An exploration of consumption and class in each of the three works reveals an emphasis on class-based exclusivity in the adaptation process. Finally, a focus on portrayals of race within the source texts and their respective adaptations reveals the ways in which African American characters are presented as invisible, outsiders, or antagonists, thus creating products that become more exclusive on a race basis.
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SADDY, BRUNA SPINOLA. "GOT IT OR DO YOU WANT ME TO DRAW A PICTURE FOR YOU?: A STUDY OF THE READER S PERCEPTION ABOUT ILUSTRATED FICTION PROSE BOOKS TARGETED AT THE ADULT AUDIENCE." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2016. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=27688@1.
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PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIROCOORDENAÇÃO DE APERFEIÇOAMENTO DO PESSOAL DE ENSINO SUPERIOR
PROGRAMA DE SUPORTE À PÓS-GRADUAÇÃO DE INSTS. DE ENSINO
Esta pesquisa pretende investigar, compreender e descrever as percepções atuais dos leitores adultos sobre a participação da ilustração em livros de ficção em prosa dirigidos ao público adulto e a oferta do mercado. Partindo do pressuposto de que questões relativas à valoração e hierarquização entre conteúdo verbal/conteúdo visual sustentam o paradigma de ausência de ilustrações no livro de ficção em prosa dirigido ao público adulto em decorrência das pressões e expectativas culturais sofridas pelos leitores, o presente trabalho abrange em seu percurso metodológico: uma retrospectiva sobre a história do livro ilustrado no ocidente, com base nos estudos de Fischer (2006), Powers (2011) e Chartier (1998); uma discussão sobre as pressões sociais que agem sobre o leitor adulto reunindo conceitos presentes nas obras de Rancière (2009), Bourdieu (1998) e Nikilajeva e Scott (2011); uma pesquisa quantitativa em livraria sobre a incidência de ilustrações na oferta atual do mercado editorial, baseada na metodologia proposta por Gil (2002) – na qual é constatada a majoritária ausência de ilustrações no miolo dos livros de ficção em prosa dirigidos ao público adulto – e um questionário com mais de 400 leitores adultos, seguindo os preceitos de Bardin (2002), no qual se constata uma possível demanda de mercado para obras ilustradas para adultos, assim como uma grande aceitação dos respondentes do leitor adulto de obras ilustradas, embora sejam efetivamente encontrados traços de valoração negativa e hierarquização. Por fim, é proposta uma discussão sobre o papel do designer, enquanto pessoa influenciada e agente de influências, seguindo a linha de pensamento de Farbiarz (2008) e Findeli (1994), e o livro e a sua fruição como um wicked problem, com base nas ideias de Cardoso (2012), Rittel e Webber (1973).
This dissertation s research aims to investigate, comprehend and describe adult readers current perceptions about the participation of illustration in fiction prose books aimed at a adult audience and the market s supply. Based on the assumption that issues related to attribution of values and hierarchization between the written content and the image content maintain the current paradigm of absence of illustration in fiction prose books aimed at adult audiences, this dissertation s methodology covers: a retrospective of the history of illustrated books based on the studies of Fischer (2006), Powers (2011) and Chartier (1998); a discussion about the social pressures that act upon the adult reader gathering concepts of the works of Rancière (2009), Bourdieu (1998) and Nikilajeva and Scott (2011); a quantitative research done in a book store about the incidence of illustrations in the current market supply, based on Gil (2002) – in which is found that the majority of fiction prose books aimed at adults do not have illustrations – and a questionnaire with more than 400 adult readers, based on the Bardin s methodology (2002), in with is found that there is a possible demand or niche for adult illustrated fiction books, as well great social acceptance of the adults who like illustrated books, thought there races of attribution of values and hierarchization were found. Ultimately, it proposes a discussion about the designer s role, as an influenced person and as an influence himself, based on the thoughts of Farbiarz (2008) and Findeli (1994), and about the book and its fruition as a wicked problem, based in the ideas of Cardoso (2012), Rittel and Webber (1973).
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Ferretti, Mattia. "Télévision publique et jeunes adultes : les enjeux de la qualité dans trois programmes culturels de la Rai." Electronic Thesis or Diss., Paris 3, 2023. http://www.theses.fr/2023PA030033.
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Dans la relation entre la Rai et le public jeune-adulte, la question de la qualité joue un rôle décisif. En Italie, le pays européen où les jeunes consomment le plus de télévision, l'audience est la variable dominante. La gestion de la qualité des programmes, en revanche, semble passer en arrière-plan et présente des limites importantes.La première partie de cette thèse propose une analyse théorique pluridisciplinaire qui contextualise les mérites et les limites de la gestion de la qualité de la Rai à trois niveaux : dans sa relation avec l'État, dans ses logiques de production internes et dans sa relation avec le public des jeunes adultes.Nous présentons ensuite deux recherches portant sur trois programmes culturels de la RAI.La première recherche analyse les attentes et les perceptions qualitatives d'un public de 600 jeunes adultes. Après avoir sélectionné 12 critères permettant de caractériser la "qualité" et le "plaisir de visionnage” nous avons mené une analyse qualitative-quantitative pour identifier la qualité et le plaisir attendus et perçus au moyen de la méthode de l'analyse de contenu. La seconde recherche se concentre sur la manière dont les professionnels en charge de ces programmes recherchent la qualité. L'enquête a été réalisée avec des entretiens semi-directifs, et un test de comparaison et analyse par paires selon la méthode Condorcet.Cette thèse met non seulement en évidence les mérites et les lacunes de la qualité des programmes culturels destinées aux jeunes adultes, mais unit également l'univers des professionnels à celui du public d'une façon inédite, tout en proposant une méthode de recherche pour améliorer la qualité de la télévisionIn the relationship between Rai and young adult audiences, the issue of quality plays a determinant by role. In Italy, the European country with the highest youth television consumption, audience is the dominant variable. Conversely, program quality management seems to remain in the background and presents important limitations.The first part of this thesis proposes a multidisciplinary theoretical analysis that contextualizes merits and limits of Rai's quality management on three levels: in its relationship with the State; in its internal production logics; and in its relationship with young audiences.We then present two studies referring to three Rai cultural programs. The first analyzes the expectations and qualitative perceptions of an audience of 600 young adults. After selecting 12 criteria characterizing "quality" and "viewing pleasure", we carried out a qualitative and quantitative analysis aimed at identifying expected and perceived quality and pleasure through the method of content analysis. The second study focuses instead to how professionals managing these programs pursue quality. The investigation was carried out with semi-structured interviews and with the paired comparisons method using the Condorcet criterion.This thesis not only brings out the merits and limits of the quality of cultural programs addressed to young people, but also brings together the universe of television professionals with that of the audience in a novel way, proposing an investigation method for improving and sustaining television quality
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Abramson, Joel D. "Radio| Reaching young adult audiences, what are the challenges and opportunities for radio programmers in cultivating young adult audiences in the current media environment?" Thesis, San Jose State University, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=1567975.
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As young adults have adopted the use of digital new media technologies, previous scholarly research has predicted a lack of interest by young adults in traditional media, including radio. This waining interest in traditional media by young adults has also been reported in the popular press. An abandonment of radio by young adults could bring about an eventual decline in audience, resulting in adverse economic effects to the broadcast radio industry and related industries, including a decrease in radio revenues, the deflation in the value of radio properties, and potential job loss. This research examined the challenges radio programmers and marketers feel they are having in reaching out to and growing young adult audiences in the face of competition from new media and new media technologies as well as new opportunities for programming and marketing that these new media present. This research surveyed websites and interviewed radio broadcasters in the San Francisco Bay Area who demonstrated success in marketing to young adults in an attempt to ascertain the challenges and new opportunities in reaching and cultivating radio listeners is presented by new media. It was found that these San Francisco Bay Area radio stations are using new media tools to market and program to young adult listeners, and that these tools are key in keeping the radio medium robust.
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Badali, Melanie. "Experimenter audience effects on young adults' facial expressions during pain." Thesis, University of British Columbia, 2008. http://hdl.handle.net/2429/785.
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Facial expression has been used as a measure of pain in clinical and experimental studies. The Sociocommunications Model of Pain (T. Hadjistavropoulos, K. Craig, & S. Fuchs-Lacelle, 2004) characterizes facial movements during pain as both expressions of inner experience and communications to other people that must be considered in the social contexts in which they occur. While research demonstrates that specific facial movements may be outward manifestations of pain states, less attention has been paid to the extent to which contextual factors influence facial movements during pain. Experimenters are an inevitable feature of research studies on facial expression during pain and study of their social impact is merited. The purpose of the present study was to investigate the effect of experimenter presence on participants’ facial expressions during pain. Healthy young adults (60 males, 60 females) underwent painful stimulation induced by a cold pressor in three social contexts: alone; alone with knowledge of an experimenter watching through a one-way mirror; and face-to-face with an experimenter. Participants provided verbal self-report ratings of pain. Facial behaviours during pain were coded with the Facial Action Coding System (P. Ekman, W. Friesen, & J. Hager, 2002) and rated by naïve judges. Participants’ facial expressions of pain varied with the context of the pain experience condition but not with verbally self-reported levels of pain. Participants who were alone were more likely to display facial actions typically associated with pain than participants who were being observed by an experimenter who was in another room or sitting across from them. Naïve judges appeared to be influenced by these facial expressions as, on average, they rated the participants who were alone as experiencing more pain than those who were observed. Facial expressions shown by people experiencing pain can communicate the fact that they are feeling pain. However, facial expressions can be influenced by factors in the social context such as the presence of an experimenter. The results suggest that facial expressions during pain made by adults should be viewed at least in part as communications, subject to intrapersonal and interpersonal influences, rather than direct read-outs of experience.
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Mason, James Robert. "Disney film genres and adult audiences : a tale of renegotiated relationships." Thesis, University of Leeds, 2017. http://etheses.whiterose.ac.uk/19239/.
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Disney films occupy a special place in the viewing habits of children, but their relationships with adult audiences are underappreciated and under-researched. At the same time, many assumptions are made about the concept of a Disney film, which is distinctive enough to warrant being described as a film genre but has not yet been described as such. Using an innovative mixed methods approach, this research investigates the ways in which adult audiences negotiate and renegotiate their relationships with Disney films. To do so, the research first sets about identifying what a Disney film is, and therefore defining a Tangible Disney Genre based on an analysis of Disney’s film output. An output survey analysing data based on 390 Disney films released between 1937 and 2015 allows a more comprehensive understanding of the Disney film than has previously been offered. Following analysis of the tangible film output, attention turns to the audiences of Disney films, from fans to antagonists. Building on previous work by the Global Disney Audiences Project (Wasko et al., 2001), the research employs a sample survey and focus groups to define a Disney genre that is grounded in shared audience perceptions. This Fantasy Disney Genre is based on data drawn from over 3,500 participants. Having established the Tangible and Fantasy Disney Genres, the two concepts are compared alongside evidence drawn from interviews and the autoethnographic experiences of the author to determine the effects of any differences and similarities between the genres. Within the comparisons between the two Disney genres is found the space for adult audiences to (re)negotiate their relationships with Disney films. The outcomes of the research include methodological innovations, an updated and comprehensive examination of Disney audiences, and establishment of Disney genres based on both the Hollywood studio’s tangible film output and the perceptions of adult audiences.
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Montaña, Blasco Mireia. "Els joves adults com a consumidors i target dels mitjans publicitaris." Doctoral thesis, Universitat Pompeu Fabra, 2012. http://hdl.handle.net/10803/108038.
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Avui dia, el món publicitari està vivint una sèrie de canvis trascendentals. Aquests vénen donats, principalment, per dos motius: l’auge de les noves tecnologies i la greu crisi econòmica que estem patint a nivell mundial.
Aquesta recerca té com a objectiu conèixer els Joves Adults (JA) com a target publicitari, de la planificació de mitjans i com a consumidors de béns i serveis.
Hem volgut centrar la tesi en els JA en general i veure quines diferències i similituds hi ha entre els JA urbans i aquells que viuen en ciutats de menys de 50.000 habitants (JAR). Trobem necessària fer aquesta distinció, ja que hem pogut constatar que la majoria d’estudis recents sobre publicitat i/o mitjans es centren massa en les grans ciutats o capitals. Creiem que estudiar com són aquest JA de ciutats més petites, individus que representen gairebé la meitat (47%) dels JA espanyols, és indispensable per tal de comprendre el col•lectiu de la manera més completa possible.
Per fer l’estudi del cas, contraposem les dades quantitatives extretes d’AIMC Marcas per ambdós targets, els JAU i els JAR de i les complementem amb un estudi qualitatiu. Aquest es basa en entrevistes en profunditat entre els JA, així com un panell Delphi per tal d'aprofundir en les opinions de diferents professionals de la planificació de mitjans de les principals agències de l'estat.Hoy en día, el mundo publicitario está viviendo una serie de cambios trascendentales. Estos vienen dados, principalmente, por dos motivos: el auge de las nuevas tecnologías y la grave crisis económica que estamos sufriendo a nivel mundial. Esta investigación tiene como objetivo conocer los Jóvenes Adultos (JA) como target publicitario, de la planificación de medios y como consumidores de bienes y servicios. Hemos querido centrar la tesis en los JA en general y ver qué diferencias y similitudes hay entre los JA urbanos y aquellos que viven en ciudades de menos de 50.000 habitantes (JAR). Encontramos necesaria hacer esta distinción, ya que hemos podido constatar que la mayoría de estudios recientes sobre publicidad y/o medios se centran demasiado en las grandes ciudades o capitales. Creemos que estudiar cómo son estos JA de ciudades más pequeñas, individuos que representan casi la mitad (47%) de los JA españoles, es indispensable para comprender el colectivo de la manera más completa posible. Para hacer el estudio del caso, contraponemos los datos cuantitativos extraídos de AIMC Marcas para ambos targets, los JAU y los JAR y los complementamos con un estudio cualitativo. Este se basa en entrevistas en profundidad entre los JA, así como un panel Delphi para profundizar en las opiniones de diferentes profesionales de la planificación de medios de las principales agencias del estado.
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Yamada, Naoko. "Understanding interpretive audiences for effective adult learning a case study of a Japanese National Park /." [Bloomington, Ind.] : Indiana University, 2007. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3274250.
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Thesis (Ph.D.)--Indiana University, School of Health, Physical Education, and Recreation, 2007.Source: Dissertation Abstracts International, Volume: 68-07, Section: A, page: 2765. Adviser: Douglas H. Knapp. Title from dissertation home page (viewed Mar. 28, 2008).
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Patchen, Amie K. "Among the Authentic Audience: Young Adults’ Perceptions and Responses to Youth as Scientists." Thesis, Boston College, 2017. http://hdl.handle.net/2345/bc-ir:107615.
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Thesis advisor: George M. BarnettLifelong science learning is important for making informed decisions on science topics, and there is a need to engage broader and more diverse audiences with science. One opportunity for engagement occurs when students share science topics with a public audience. Research indicates this interaction can have benefits for students, but little is known about the impact it may have on audience members’ thoughts about science. Youth are different from typical sources of science information, and may elicit different reactions. This dissertation examines the impact youth sources may have on adults’ perceptions of and responses to science topics. Young adults (N = 399) were randomly assigned to one of two scenarios. Both scenarios stated two individuals would describe research they had done about local air quality on the news. One scenario identified the individuals as local high school students, and the other as research scientists from a local institution. Dependent variables included perceptions of the warmth and competence of the presenters, expectations of the quality of the information they would share, willingness to take action based on that information, and general trust in scientists. A subset of participants (N=22) was selected for cognitive interviews and asked to explain the thoughts that influenced their survey responses. Results showed multiple reactions to the scenario. Three groups were identified in the perceptions data: one expressed trust in the presenters, one expressed skepticism, and one based their perceptions on personal experiences doing science. Participants said intertwined thoughts about trust in scientists and assumptions about the presenters’ intentions influenced perceptions, with an overall assumption that youth would have good intentions while adults might not. Participants did not appear to separate their expectations of the information from the people who would share it. However, their willingness to take action was related to the action, not the presenter or information. Findings suggest youth may be an avenue for engaging individuals who have lower trust in typical science information sources. Implications for science education and communication are discussed
Thesis (PhD) — Boston College, 2017
Submitted to: Boston College. Lynch School of Education
Discipline: Teacher Education, Special Education, Curriculum and Instruction
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González, Pichardo Ana Margarita. "Somos Gente de radio: El adulto mayor como audiencia." Tesis de Licenciatura, Universidad Autónoma del Estado de México, 2020. http://hdl.handle.net/20.500.11799/109594.
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Los estudios de audiencias son una parte importante de la investigación de la
comunicación, dado que a partir del análisis de la efectividad de un mensaje es
como este se pude configurar de mejor manera, sin embargo, no basta con una
perspectiva lineal en la que el emisor tenga una parte preponderante en el
proceso, es necesario involucrar a la audiencia.
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Finnerty, Keli Lynn. "Risky Sexual Intercourse on Entertainment Television: Comparing Audience Responses to Different Types of Negative Consequence Portrayals." Diss., The University of Arizona, 2007. http://hdl.handle.net/10150/195789.
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This study employed an experimental design to test the effects of exposure to televised portrayals of differing types of negative consequences of casual sex on emerging adults' sexual beliefs, attitudes, and behavioral intentions. Male and female undergraduates were randomly assigned to one of three viewing conditions. Participants either viewed a program that portrayed negative emotional/social consequences of casual sex (i.e., guilt, regret, embarrassment, disapproval of family and friends), a negative physical consequence of casual sex (i.e., an unplanned/unwanted pregnancy), or a program without any sexual content. Outcomes were assessed immediately after exposure. Five outcome variables were examined: negative outcome expectancies of risky sex, attitudes toward casual sex, attitudes toward condoms, behavioral intentions to avoid casual sex, and behavioral intentions to use condoms. Driven by social cognitive theory, hypotheses address expected differences among the three conditions on these five outcome variables.Hypotheses about the expected effects of portrayals of negative consequences of casual sex were not confirmed. Results indicate that exposure to negative consequences of casual sex on television does not uniformly influence emerging adults' sexual beliefs, attitudes, and behavioral intentions. Rather, the relationship between exposure and subsequent effects was found to be moderated by their sexual risk experience. Emerging adults with different amounts of sexual risk experience responded differently to the experimental stimuli. Participants who had extensive sexual risk experience were not influenced by the stimuli. However, effects of exposure to the negative consequence conditions were identified among participants who had little to moderate amounts of sexual risk experience. Both the negative physical and emotional/social consequence conditions led these participants to report safer sex outcomes. Findings imply that portrayals of both negative emotional/social and negative physical consequences of casual sex on television have the potential to positively influence the sexual attitudes and behavioral intentions of young people who do not already have substantial sexual risk experience.
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Peckham, Renne Ruth. "Audience interpersonal identification with the television series Friends as it is reflected in avid viewers within the Twixter life stage /." Lynchburg, Va. : Liberty University, 2006. http://digitalcommons.liberty.edu.
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Tolley, Rebecca. "Marketing Starts Here: Joining Forces with Advertising Students to Charm Milennial Audiences [Poster Session]." Digital Commons @ East Tennessee State University, 2016. https://dc.etsu.edu/etsu-works/5747.
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Knight, Victoria. "A study of in-cell television in a closed adult male prison : governing souls with in-cell television." Thesis, De Montfort University, 2012. http://hdl.handle.net/2086/7886.
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In-cell television is now a permanent feature of prisons in England and Wales, and a key part of the experience of modern incarceration. In-cell television was formally introduced in 1998 and its introduction took twelve years to complete across the prison estate. Its introduction was not informed by research and no formal evaluation of in-cell television in prisons has taken place. This thesis, therefore extends the small body of prisoner audience research with an exclusive focus on capturing the experience of the use of in-cell television. The research aimed to examine the impact of in-cell television on social relations in prison life in one closed male adult prison. An ethnographic research strategy was adopted and was directly informed by Layder’s (2005) theory of ‘domains’ and his ‘adaptive’ approach was used to interrogate the data from interviews and from diaries. Data collection was carried out using two methods: semi-structured interviews with nineteen prisoners and nine staff, and nine structured diaries completed by prisoners. The thesis concluded that in-cell television provides a key therapeutic resource in prisons. The study suggests that this resource is widely adopted and utilised by prisoners, staff and the institution to ‘care’ for prisoners in line with self-governance techniques and strategies. Television is exploited by prisoners and staff to enable forms of personal and inter-personal control. The thesis extends what current prison policies state about the provision of in-cell television with regard to formal policies on the incentives and privileges system for prisoners and also the interventions to promote and secure safer custody. The placement of television inside prison cells has resulted in significant shifts in the social, temporal and spatial characteristics of prison life and the types of encounters prisoners experience. Social relations within the prison setting are now routinely extended and stretched beyond the confines of the prison space as a consequence of in-cell television. Television normalises the prison cell and thus legitimates this space to hold prisoners for long periods of time, typically without structured activity. As a consequence, television’s place in the modern prison has also come to represent an unanticipated resource in the package of care for prisoners. The thesis offers a revised perspective on the role of television in prison and significantly contributes to an understanding of emotional responses to incarceration and social relations both inside and outside the prison setting. Principles of governmentality and dimensions of personal and interpersonal control emerge as fundamental to the understanding of in-cell television and the thesis offers new and significant insights into prisoners’ emotionality and their experience of what have been referred to as the ‘pains’ of incarceration (Sykes 1958/1999). This understanding and theorising about prison life was achieved through a theoretical synthesis of Layder’s (2005) domains within concepts such as governance and self-regulation, rationalization of emotions, uses and gratifications of media use, domestication of television and reach.
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Stanke, Maria Helena. "Boktrailern : varför marknadsföra text med ljud och bild?" Thesis, University West, Department of Economics and IT, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hv:diva-2607.
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Syftet med den här uppsatsen är att introducera boktrailern som fenomen och marknadsföringsmetod. Likheter mellan boktrailern, bokomslaget och filmtrailern undersöks för att ge en bild av hur en "typisk" boktrailer ser ut och vilka funktioner den kan tänkas ha. Uppsatsen utforskar även boktrailerns möjligheter att nå ut till olika målgrupper i olika åldrar, samt pekar på svårigheter med att definiera en målgrupp. Ungdomslitteratur och fantasygenren kopplas samman med boktrailern och exempel ges på hur författare och förlag kan skapa relationer till läsare via Internet. Generella riktlinjer ges för vad som bör tänkas på för att tilltala flest potentiella läsare när en boktrailer används eller utformas. Boktrailerns förmåga att nå ut till unga, motvilliga läsare, som slutat läsa till fördel för bildbaserade berättarformer såsom filmer och datorspel, utforskas. Slutsatsen framhåller fördelarna med att marknadsföra böcker med ljud och bild.
The purpose of this paper is to introduce the book trailer as a phenomenon and method of marketing. Similarities between the book trailer, the book cover and the movie trailer are examined to show how a "typical" book trailer looks and what functions it possibly has. The paper also explores the book trailer’s prospects of reaching different audiences in different age groups. It also points to difficulties in defining an audience. Young adult literature and the fantasy genre are linked to the book trailer and examples are given on how authors and publishers can establish relationships with readers through the Internet. General guidelines are given for what should be considered to appeal to as many potential readers as possible when a book trailer is being used or designed. The book trailer's ability to reach young, reluctant readers, who have given up on reading to the benefit of image based storytelling like movies and computer games, are explored. The conclusion highlights the advantages of promoting books with audio and video.
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Rodgers, Sandy. "Museum education and the adult audience." 1988. http://catalog.hathitrust.org/api/volumes/oclc/19764670.html.
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Thesis (M.A.)--University of Wisconsin--Madison, 1988.Typescript. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 75-78).
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陳筱筠. "The case study of adult audience'' learning styles in Chi-Mei Museum." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/96825926445958600666.
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碩士國立暨南國際大學
成人與繼續教育研究所
90
The purpose of this study was to explore the learning styles of the adult audiences in Chi-Mei Museum and research the other correlation factors. To explore the learning styles of the adult audiences in the museum not only help adults understand their learning styles, but also help Chi-Mei Museum to pay attention to adults learning characters, so that the adults leaning in the Chi-Mei Museum will be more effect. This study used “ The Questionnaire of Adult Audiences’ Learning Styles in the Museum ”, this questionnaire include three parts, they are: the background of adult audiences, Learning Style Inventory of Adult Audiences in Museum, exhibit and learning environment. Use statistic tools of Descriptive Statistics, Internal Consistency Analysis, Expert Validity and Chi-Square Test to understand the interrelationships. This study random sampling 116 adult audiences who visited Chi-Mei Museum, and the results discovered the learning styles of the adult audiences who visited Chi-Mei Museum almost to focus on “ Divergent ” and ” Assimilative ”. The adult audiences with different ” sex ” and “ education ” have significant difference on different learning styles, and the adult audiences with different learning styles have significant difference on the exhibit and learning ways of “ wish improve the design of space ”, “want to use hands to complete a work ”, “ hope to have a guidebook”. The adult audiences with different ” sex ” and “ age ” also have significant difference on the exhibit and learning ways.
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Oliveira, Menezes Natassja. "Le développement du public jeune universitaire pour la musique classique à Montréal." Thèse, 2015. http://hdl.handle.net/1866/14046.
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Des recherches au Québec (Garon, 2009), en France (Donnat, 2011) et aux États-Unis (Kolb, 2001) confirment un état de fait général: le vieillissement du public de la musique classique. Si le public du répertoire est reconnu pour posséder un haut niveau d’études, pourquoi les étudiants universitaires de nos jours ne sont-ils pas plus présents dans les salles de concert ?
Cette étude explore cette problématique d’abord par une recherche historique et par des entrevues auprès de certains des organismes de musique classique à Montréal, et ce afin de comprendre leurs stratégies de développement des publics concernés de 2004 à 2014. Ensuite, par un sondage auprès de 555 étudiants universitaires de la ville, pour faire un portrait de leur relation avec la musique à l’heure actuelle.
Notre analyse, appuyée par une bibliographie en sociomusicologie et en sociologie des pratiques culturelles, confirme des tendances comme celle de l’«omnivorisme culturel» et l’éclectisme musical des jeunes universitaires. Elle nous montre aussi une réception positive des œuvres classiques, quoiqu’incompatible avec les critères esthétiques des genres musicaux favoris. À partir de ce paradoxe, nous étudions la force des motivations extramusicales qui les amènent aux concerts, leurs formats préférés, l’impact de l’éducation musicale, l’influence des parents, de l’internet, des nouvelles technologies. Finalement, nous constatons le nombre peu élevé d’initiatives des organismes musicaux dans le milieu universitaire à Montréal qui, pourtant, se montre un bassin au grand potentiel pour le renouvellement des publics de la musique classique.Research conducted in Quebec (Garon, 2009), France (Donnat, 2011) and the United States (Kolb, 2001) confirm a general phenomenon: the classical music audience is aging. If such audiences are mainly known for having a high level of education, then why aren’t university students nowadays more present in classical music concert halls? This study explores the issue firstly by historical research and interviews with classical music organizations in Montreal in order to understand their audience development strategies from 2004 to 2014. Secondly, we explore it through a survey with 555 university students in the city to document their relationship with music. Our analysis, supported by a bibliography of Sociomusicology and Sociology of Cultural Practices, confirms trends such as the “cultural omnivorism” and the musical eclecticism of young academics. It also shows us a positive reception of classical works, although incompatible with the aesthetic criteria used to describe their favorite music genres. From this paradox, we study the strength of extra-musical motivations that lead them to go to live concerts. We also examine their favorite concert formats, as well as the impact of music education on their tastes, the influence of the parents, the internet and the new technologies. Finally, we confirm the low investment in activities among university students by the classical music organizations in Montreal, even though young academics represent a great potential for the renewing of classical music audiences.
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Shen, Tsuei-Ping, and 沈翠萍. "The Study of Constructive Strategies of Science Concepts of Adult Audiences in the Science Exploration Center of National Science and Technology Museum." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/80713482296337542739.
Full textAbstract:
碩士國立臺灣師範大學
社會教育學系
94
The purpose of this study was to explore the characteristics of learning, the constructive strategies of science concepts and the factors of effect, of the adult audiences in the Science Exploration Center of National Science and Technology Museum. Three participants were selected based on "the principles of choosing participants" developed by researcher. "Think-aloud" method was adopted to collect the data. According to the outcome of interview and analysis, this research summarized the following conclusions: 1.based on prior knowledge or experiences: the basic strategy was " to connect prior knowledge or experiences with new science concepts" ; the flexible strategies included "browsing exposition rapidly" , "transferring of learning" and "inference". 2.clues of context: the basic strategy was " search clues from context" ; the flexible strategies included " control factors" , " reasoning" and " metacognition" 3.trial-and-error: the basic strategy was " trial-and-error" ; the flexible strategies included " assumption" , "search clues from context" , "to connect prior knowledge or experiences with new science concepts" and" analogy" . According to the learning route ,the researcher named the two former as “circulative constructor”, the later as “linear constructor”. The factors that influenced circulative constructor included lacking of key concepts of exhibition, resource of exposition, and depth of concepts of exhibition, and monotone of operation. The factors that influenced linear constructor included lacking of prior knowledge, practices of science skill and relative resource of exhibition , and long exposition.In the conclusion, concrete suggestions were put forward respectively to the museum toward contents of exhibition and adult learning..
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Bugaeva, Evgeniya. "Translating Françoize Boucher’s Le Livre Qui t’Explique Enfin Tout sur les Parents for US Audiences: Playing with Words and Images." 2015. https://scholarworks.umass.edu/masters_theses_2/139.
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The focus of this thesis is my translation of Le livre qui t'explique enfin tout sur les parents by Françoize Boucher from French into English. Chapter one begins with a brief history and definition of children’s literature, as well as children’s literature in translation. I discuss the subgenre of informational picturebooks—its objectives, characteristics, and current trends. What follows is a short biographic and bibliographic sketch of Françoize Boucher. Then, I discuss the content, format, style, and illustrations of Le livre qui t'explique as well as examine the work’s audience, aims, and values. Finally, I discuss my English translation of the work—providing an overview of the translation strategies and methodologies that I used. Chapter two focuses on specific challenges encountered during the translation process. The chapter begins with the challenge of translating culturally significant topics such as French cultural references, brands, slang, and metric measurements. Then, I discuss the translation of linguistically bound terms such as wordplay, the use of English in a French text, and onomatopoeia. Finally, I discuss the translation of taboo subjects. Chapter three is my complete English-language translation: The Book That Finally Explains About Your Parents.
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Kaufhold, William Thomas. "Seriously social : crafting opinion leaders to spur a two-step flow of news." 2011. http://hdl.handle.net/2152/11402.
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Since the 1960s, the United States has experienced steady declines in news consumption and commensurate attrition in civic engagement and political participation. Americans read newspapers at less than one fourth the rate of 60 years ago; voter turnout has fallen to the point where the U.S. ranks 23 out of 24 established democracies; signing petitions, volunteering for a civic organization like the PTA and political party affiliation are all at contemporary lows. But these indicators only tell half the story…the younger half. Because among Americans over age 50, attrition in all these areas is much milder; among those under age 30 they are much steeper. So do young adults get news? If so, how do they get news? If not, how do they find out about things? A 21-year old journalism student reported that: “I usually just hear it from friends, when I talk to friends.” The present study employed four methods: Secondary analysis of longitudinal Pew data; interviews and focus groups about news consumption and media use habits, including social media and wireless devices; a survey on social media use and its relationship to news and news knowledge; and an experiment testing a novel game as a way to convey news and civics knowledge, all involving students at three large state universities. Findings include the following: students often rank social media use, like Facebook, as their most important and most-used media; social media are negatively related with traditional news use and with news knowledge; students draw clear and important distinctions between news and information; one method of teaching (direct instruction) works well while another (a news game) works, but not as well. Of particular interest is the role of opinion leaders in the two-step flow of news, and the role of relevance and need for orientation in agenda setting. Novel contributions include a clearer definition of students’ distinction between news and important information as they define it, a framework by which to experiment with creating an interactive game using news to promote news seeking, and some provocative recommendations for future research.text