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Maghraoui, Souad, and Lilia Khrouf. "Is ambiguity an efficient tool in Instagram ads." International Journal of Technology Marketing 1, no. 1 (2023): 1. http://dx.doi.org/10.1504/ijtmkt.2023.10053672.
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Rozi, Anief Fauzan, and Suryadin Suryadin. "Rekomendasi Penentuan Target Pemasangan Iklan Facebook Ads Menggunakan Metode SAW." INFORMAL: Informatics Journal 4, no. 2 (August 30, 2019): 40. http://dx.doi.org/10.19184/isj.v4i2.10123.
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In determining the interest of potential customers on Facebook, so far there are no tools and basic benchmarks as indicators that can be used as a reference for them to determine the target of online advertising. There is also no tool found in the form of software in the form of a decision support system that can help business people to process data and make decisions.
The purpose of this study was to create a decision support system software for determining Facebook ads using the SAW method, with 6 criteria, namely the preferred page, likes, comments, shared, redeemed ads, ads clicked.
The results of calculations using the system as well as those that have been manually calculated indicate that recreation is the best interest because it is based on a value of 14.60, with a percentage of suitability of 100%. So that the designed system can be used as a decision-making tool.
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HOLUBOVSKA, Oksana. "SEGMENTS OF AUDIENCES AND TARGETING OPPORTUNITIES IN GOOGLE ADS." Herald of Khmelnytskyi National University. Economic sciences 312, no. 6(1) (December 29, 2022): 165–68. http://dx.doi.org/10.31891/2307-5740-2022-312-6(1)-23.
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The article considers the features of using the Google Ads as a program for Internet marketing. The number of online users is growing every year in the world and in Ukraine. People spend more time online than in any shopping mall, financial institution, leisure facility, etc. That’s why using of Google Ads to promote products, services and businesses has become an integral part of a successful advertising campaign. As a rule, Internet marketing specialists are engaged in researching the application possibilities of Google Ads from different digital-agencies. Scientists usually focus their attention on the definition of “Internet marketing”, “Digital-marketing” etc. That’s why we’re exploring the features of targeting in Google Ads based on a tool from a practical perspective. This article also substantiates the importance and value of using Google Ads to promote goods and services. The main audience segments for targeting, which are available in Google Ads, are defined and structured in the article. Four groups of segments were identified: Google segments, Data segments (information from website, mobile application, YouTube, database and lal-audience, Custom segments, Combined segments. By demographic characteristics, Google Ads gives an opportunity to choose targeting based on age, gender, family income, marital status, presence of children, education and others. An important part of running ads in Google Ads is selecting geotargeting. It can be a country, city, district or radius location. Equally important is the choice of devices on which advertising will be displayed – computers, tablets, smartphones, TVs. Google Ads also provides an opportunity to target users of specific mobile operators. All of these features form a significant advantage of Google Ads over other tools.
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Serrano-Malebrá, Jorge, Cristian Vidal-Silva, and Iván Veas-González. "Social Media Marketing as a Segmentation Tool." Sustainability 15, no. 2 (January 7, 2023): 1151. http://dx.doi.org/10.3390/su15021151.
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The aim of this study was to determine consumer segments based on the acceptance of shoppable ads from fashion brands on online social media platforms. To achieve this objective, we used the technology acceptance model (TAM) to offer a vision of the perceptions of the shoppable ads, attitudes and behaviors of social network users, using social media marketing activities as a background. Second, we searched for fashion social buyer segments using finite mixture partial least squares (FIMIX-PLS). Third, we sought to characterize these consumer segments. A sample of 486 users of social networks who accessed through mobile devices was obtained. The inclusion of social media marketing variables as antecedents of acceptance allowed us, to a large extent, to understand the intention to buy clothing by these social media users. The a posteriori segmentation technique helps to identify different types of users who use shoppable ads and their relationship with age and concerns about privacy, trust and purchases made on the Internet. The results show that, based on the explained variance and model fit, the proposed variables allow us to explain acceptance, with two groups of consumers within the sample being found.
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Szymański, Grzegorz. "Google Ads Campaigns in Promotional Activities of Theaters." Marketing of Scientific and Research Organizations 37, no. 3 (September 1, 2020): 73–86. http://dx.doi.org/10.2478/minib-2020-0023.
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AbstractAlthough the pace of life is very high today, young people spend free time among applications and electronic devices, but theatrical performances are relatively popular nonetheless. Theaters to appeal to young people should use online tools as a basic form of advertising. One of the most popular forms of e-marketing is the search engine SEM. The research question was formulated in the form: do the theaters advertise in paid search results PPC? To answer this question, we analyzed the search results on Google, including AdWords ads, among Polish theaters for popular keywords. By analyzing the results obtained, it can be said that definitely theaters do not use PPC as an advertising tool. Among the popular keywords only 5 theaters were identified using this form, which represents less than 3% of all the theaters in Poland. The reasons for low popularity are the high costs and the lack of advertising due to the relatively large number of contemporary theater customers.
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Tran, Trang P. "Personalized ads on Facebook: An effective marketing tool for online marketers." Journal of Retailing and Consumer Services 39 (November 2017): 230–42. http://dx.doi.org/10.1016/j.jretconser.2017.06.010.
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Beccaria, Matteo, Valentina Forini, and Guido Macorini. "Generalized Gribov-Lipatov Reciprocity and AdS/CFT." Advances in High Energy Physics 2010 (2010): 1–37. http://dx.doi.org/10.1155/2010/753248.
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Planar𝒩=4SYM theory and QCD share the gluon sector, suggesting the investigation of Gribov-Lipatov reciprocity in the supersymmetric theory. Since the AdS/CFT correspondence links𝒩=4SYM and superstring dynamics onAdS5×S5, reciprocity is also expected to show up in the quantum corrected energies of certain classical string configurations dual to gauge theory twist-operators. We review recent results confirming this picture and revisiting the old idea of Gribov-Lipatov reciprocity as a modern theoretical tool useful for the study of open problems in AdS/CFT.
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Purwanto, Ade, and Khoirul Umam. "TAGLINE "ADA AQUA" EFFECTIVENESS USING EPIC MODEL IN KELURAHAN RANGKAPAN JAYA BARU PANCORAN MAS DEPOK." Jurnal Manajemen Pemasaran 13, no. 2 (October 1, 2019): 47–53. http://dx.doi.org/10.9744/pemasaran.13.2.47-53.
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One measure of the success of advertising is its ability to create perspective space in the minds of audiences and consumers. Advertising as a message delivery tool does not only function to provide information, is persuasive and reminds audiences, but must also have an impact on consumers in the form of purchasing actions and attitudes towards products as expected by producers. This study aims to analyze the impact of AQUA product advertisements with the tagline “Ada AQUA” to consumers by using the EPIC model (Emphaty, Persuation, Impact, Communication). The research method used is quantitative descriptive. The results showed that AQUA ads with the tagline "Ada AQUA" were in the effective category as evidenced by the results of Emphaty dimensions of 4.15, which meant consumers liked and were interested in AQUA ads, Persuation dimensions of 3.89 showed AQUA ads were able to strengthen their image and character in the minds of consumers, the Impact dimension of 3.93 shows consumers more easily recognize AQUA ads with that tagline and Communcations dimensions of 4.06 indicate consumers are able to remember AQUA ads well. Broadly speaking, the conclusions obtained are AQUA ads with the tagline “Ada AQUA” effective in delivering the message to the target audience (consumers)
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Hastomo, Widi, Ahmad Eko Saputro, and Yoga Rarastro Putra. "Social media training as a marketing tool for micro-enterprises." Community Empowerment 7, no. 3 (April 15, 2022): 555–61. http://dx.doi.org/10.31603/ce.6252.
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Covid-19 has had a significant economic impact; MSMEs, which were so powerful during the 1998 economic crisis, were forced to abandon their operations during this pandemic. They must make mass layoffs in order to increase efficiency, without even providing severance pay to their employees. CV Sarana Teknik, which works in the furniture industry, had to lay off 93 percent of its employees due to a drop in turnover. The objective of the program is to provide digital marketing strategy counseling, training, and practice in the areas of interactive advertising content creation and ad management using the Facebook Ads Manager. The program is used a community development approach. This program broadened partners' understanding of digital marketing, particularly the use of Facebook ads and WhatsApp broadcasts. Despite the fact that the use of Facebook ads is still not optimal, sales turnover has increased in three months, particularly for innovative products such as dispenser mats.
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Hastomo, Widi, Ahmad Eko Saputro, and Yoga Rarastro Putra. "Social media training as a marketing tool for micro-enterprises." Community Empowerment 7, no. 3 (April 15, 2022): 555–61. http://dx.doi.org/10.31603/ce.6252.
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Covid-19 has had a significant economic impact; MSMEs, which were so powerful during the 1998 economic crisis, were forced to abandon their operations during this pandemic. They must make mass layoffs in order to increase efficiency, without even providing severance pay to their employees. CV Sarana Teknik, which works in the furniture industry, had to lay off 93 percent of its employees due to a drop in turnover. The objective of the program is to provide digital marketing strategy counseling, training, and practice in the areas of interactive advertising content creation and ad management using the Facebook Ads Manager. The program is used a community development approach. This program broadened partners' understanding of digital marketing, particularly the use of Facebook ads and WhatsApp broadcasts. Despite the fact that the use of Facebook ads is still not optimal, sales turnover has increased in three months, particularly for innovative products such as dispenser mats.
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Dobrev, V. K. "Tenfold way for holography: AdS/CFT and beyond." International Journal of Modern Physics A 36, no. 07 (March 10, 2021): 2150049. http://dx.doi.org/10.1142/s0217751x21500494.
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The main purpose of this paper is to lay the foundations of generalizing the AdS/CFT (holography) idea beyond the conformal setting. The main tool is to find suitable realizations of the bulk and boundary via group theory. We use all ten families of classical real semisimple Lie groups [Formula: see text] and Lie algebras [Formula: see text]. For this are used several group and algebra decompositions: the global Iwasawa decomposition and the local Bruhat and Sekiguchi-like decompositions. The same analysis is applied to the exceptional real semisimple Lie algebras.
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Pourghassemi, Behnam, Jordan Bonecutter, Zhou Li, and Aparna Chandramowlishwaran. "adPerf: Characterizing the Performance of Third-party Ads." ACM SIGMETRICS Performance Evaluation Review 49, no. 1 (June 22, 2022): 37–38. http://dx.doi.org/10.1145/3543516.3453920.
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Online advertising (essentially display ads on websites) has proliferated in the last decade to the extent where it is now an integral part of the web. In this paper, we apply an in-depth and first-of-a-kind performance evaluation of web ads. Unlike prior efforts that rely primarily on adblockers, we perform a fine-grained analysis of the web browser's page loading process to demystify the performance cost of web ads. We aim to characterize the cost by every component of an ad, so the publisher, ad syndicate, and advertiser can improve the ad's performance with detailed guidance. For this purpose, we develop a tool, adPerf, for the Chrome browser that classifies page loading workloads into ad-related and main-content at the granularity of browser activities. Our evaluations show that online advertising entails more than 15% of browser page loading workload and approximately 88% of that is spent on JavaScript. On smartphones, this additional cost of ads is 7% lower as we observe mobile pages include fewer and well-optimized ads. We also track the sources and delivery chain of web ads and analyze performance considering the origin of the ad contents. We observe that 2 of the well-known third-party ad domains contribute to 35% of the ads performance cost and surprisingly, top news websites implicitly include unknown third-party ads which in some cases build up to more than 37% of the ads performance cost.
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Yang, Zhongguo, Irshad Ahmed Abbasi, Elfatih Elmubarak Mustafa, Sikandar Ali, and Mingzhu Zhang. "An Anomaly Detection Algorithm Selection Service for IoT Stream Data Based on Tsfresh Tool and Genetic Algorithm." Security and Communication Networks 2021 (February 5, 2021): 1–10. http://dx.doi.org/10.1155/2021/6677027.
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Anomaly detection algorithms (ADA) have been widely used as services in many maintenance monitoring platforms. However, there are numerous algorithms that could be applied to these fast changing stream data. Furthermore, in IoT stream data due to its dynamic nature, the phenomena of conception drift happened. Therefore, it is a challenging task to choose a suitable anomaly detection service (ADS) in real time. For accurate online anomalous data detection, this paper developed a service selection method to select and configure ADS at run-time. Initially, a time-series feature extractor (Tsfresh) and a genetic algorithm-based feature selection method are applied to swiftly extract dominant features which act as representation for the stream data patterns. Additionally, stream data and various efficient algorithms are collected as our historical data. A fast classification model based on XGBoost is trained to record stream data features to detect appropriate ADS dynamically at run-time. These methods help to choose suitable service and their respective configuration based on the patterns of stream data. The features used to describe and reflect time-series data’s intrinsic characteristics are the main success factor in our framework. Consequently, experiments are conducted to evaluate the effectiveness of features closed by genetic algorithm. Experimentations on both artificial and real datasets demonstrate that the accuracy of our proposed method outperforms various advanced approaches and can choose appropriate service in different scenarios efficiently.
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Woodside, Arch G. "Predicting advertising execution effectiveness: scale development and validation." European Journal of Marketing 50, no. 1/2 (February 8, 2016): 306–11. http://dx.doi.org/10.1108/ejm-11-2015-0809.
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Purpose – This paper aims to present a commentary on the Armstrong et al. (2015) proposals to use checklists of Armstrong’s “advertising principles” to predict the effectiveness of alternative advertising executions and their tests of validity using paired ads with day-after recall scores. Design/methodology/approach – This paper discusses literature from anecdotal business journalism, cognitive science and behavioral economics that attempt to explain and accurately predict high-impact advertising. The commentary considers the value of using checklists and the relevancy complexity theory for examining whether or not checklists versus other tools are useful for accurately predicting advertising effectiveness. Findings – Anecdotal reports and scientific studies using true experiments support the practical benefits of advertising executives referring to advertising principles in the form of checklists when deciding which advertisement to run. Armstrong, Du, Green and Graefe (ADGG) provide a useful early warning tool that is useful for indicating ads that will not be effective, but their checklist method is unlikely to indicate which ads will have high impact. Researchers and executives should create and test the efficacy of configurations of content and design for identifying highly effective ads; testing should be done in clutter and using behavioroid measures (not seven-point scales); recall measures are inadequate proxies for behavior. Practical implications – By calling attention to the possibilities of using the persuasive advertising principles to test the ability to select specific ads that will most influence behavior such as purchases, ADGG offer a valuable contribution. Too often, advertisers and other decision makers ignore useful readily available information; creating tools useful for improving the quality of decision-making is missing in many marketing management contexts. ADGG indicate that such a tool is possible avoiding ads that are likely to be poor performing, advertising executions. Originality/value – This paper serves to emphasize the substantial value in using rigorous checklists as a step in making complex decisions such as advertising execution selections to avoid undesirable outcomes.
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Rano Nazarova and Tuychiev Komilzhon Lazizovich. "NEUROMARKETING − A TOOL FOR INFLUENCING CONSUMER BEHAVIOR." International Journal of Innovative Technologies in Economy, no. 5(25) (September 30, 2019): 11–14. http://dx.doi.org/10.31435/rsglobal_ijite/30092019/6664.
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Modern marketers use the latest scientific achievements in their work. One of the new techniques in their practice is called neuromarketing. It involves scanning consumers' brains while viewing ads and consuming products. The article highlights the concept of neuromarketing, its scope, methods and directions of neuromarketing in the modern world, as well as some examples of the use of neuromarketing.
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Nurhayati, Yati, and Susanti Susanti. "Implementasi Automatic Dependent Surveillance Broadcast (ADS-B) di Indonesia." WARTA ARDHIA 40, no. 3 (September 30, 2014): 147–62. http://dx.doi.org/10.25104/wa.v40i3.128.147-162.
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Teknlologi ADSB is a new technology in the observation plane which is a combination of global positioning system (GPS), so that the aircraft can be traced to the position, velocity, wind direction, and altitude. This tool can be installed in the aircraft or ground stations and more superior than the radar.ADS-B is indeed a revolutionary look, start with only the antenna and the tool less than for a small refrigerator can detect aircraft and air traffic displays.Automatic Dependent Surveillance- Broadcast (ADS-B) is a detection technology where each plane passing owned transponder emits every two times per second information altitude, position, speed, direction, and other information to ground stations and other aircraft. This information is obtained from the information the Global Positioning System (GPS) or backup Flight Management System (FMS) in each plane. Teknlologi ADSB adalah teknologi baru dalam pengamatan pesawat terbang yang merupakan kombinasi global positioning system (GPS), sehingga pesawat bisa terlacak posisi, kecepatan, arah angin, dan ketinggian. Alat ini bisa dipasang di pesawat atau stasiun darat dan lebih unggul dari radar. ADS-B ini memang terlihat revolusioner, dengan hanya berbekal antenna dan alat kurang dari sebesar lemari es kecil dapat mendeteksi pesawat terbang dan menampilkan lalu lintas udara.Automatic Dependent Surveillance- Broadcast (ADS-B) adalah teknologi pendeteksi dimana setiap pesawat lewat transponder yang dimiliki memancarkan setiap dua kali dalam tiap detik informasi ketinggian, posisi, kecepatan, arah, dan informasi lainnya ke stasiun darat dan pesawat lainnya. Informasi ini didapat dari informasi Global Positioning System (GPS) atau backup Flight Management System (FMS) yang ada di pesawat masing-masing.
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Sousa, Chriscia Jamilly Pinto de, Ana Cristina Lo Prete, and Carolina Heitmann Mares Azevedo Ribeiro. "Accuracy of triggers in the identification of adverse drug events in hospitalized elderly." Research, Society and Development 9, no. 12 (December 26, 2020): e33491211135. http://dx.doi.org/10.33448/rsd-v9i12.11135.
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Objective: Evaluate trigger accuracy for identifying adverse drug events (ADEs) in hospitalised elderly. Methods: Two hundred patients 60 years old from a medical clinic within a private hospital were followed-up. For ADE identification the adapted Global Trigger Tool tracker methodology was used. Causality was determined using the Naranjo Algorithm. Results: Of the 200 elderly patients included in the study, 106 were females (53%), the average age was 79 years, and the average length of hospital stay was approximately ± 10 days. Selected triggers were identified 1,457 times. The group of triggers with the best performance regarding its analysis accuracy was evolution triggers, with sensitivity of 69% and positive predictive value of 68%. In the individual performance analysis, the evolution tracker allergy, allergic reaction, pruritus achieved 100% performance for both sensitivity and positive predictive value. A total of 165 ADs were identified. Of these, 18% were phlebitis and 16% were hypoglycaemia. Drugs associated with ADE included insulin (15%) and Clarithromycin (9%). Conclusion: The triggering methodology has been effective for identifying ADEs. In addition, determination best trigger for constructing an ADE identification tool for hospitalised elderly was performed.
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van der Klis, Anika, Frans Adriaans, Mengru Han, and René Kager. "Using Open-Source Automatic Speech Recognition Tools for the Annotation of Dutch Infant-Directed Speech." Multimodal Technologies and Interaction 7, no. 7 (July 3, 2023): 68. http://dx.doi.org/10.3390/mti7070068.
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There is a large interest in the annotation of speech addressed to infants. Infant-directed speech (IDS) has acoustic properties that might pose a challenge to automatic speech recognition (ASR) tools developed for adult-directed speech (ADS). While ASR tools could potentially speed up the annotation process, their effectiveness on this speech register is currently unknown. In this study, we assessed to what extent open-source ASR tools can successfully transcribe IDS. We used speech data from 21 Dutch mothers reading picture books containing target words to their 18- and 24-month-old children (IDS) and the experimenter (ADS). In Experiment 1, we examined how the ASR tool Kaldi-NL performs at annotating target words in IDS vs. ADS. We found that Kaldi-NL only found 55.8% of target words in IDS, while it annotated 66.8% correctly in ADS. In Experiment 2, we aimed to assess the difficulties in annotating IDS more broadly by transcribing all IDS utterances manually and comparing the word error rates (WERs) of two different ASR systems: Kaldi-NL and WhisperX. We found that WhisperX performs significantly better than Kaldi-NL. While there is much room for improvement, the results show that automatic transcriptions provide a promising starting point for researchers who have to transcribe a large amount of speech directed at infants.
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Norrahmiati. "ENHANCE SALES PERFORMANCE WITH FACEBOOK ADVERTISING IN SMES AGRIBUSINESS SECTOR." JWM (JURNAL WAWASAN MANAJEMEN) 8, no. 2 (July 24, 2020): 180–95. http://dx.doi.org/10.20527/jwm.v8i2.47.
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Nowadays, technology grows rapidly that makes the rate of adoption technology becomes high, especially in the field of marketing. Enhancement of the adoption technology from a marketing perspective prompt this research to focuses on the relationship between the utilization of social media Facebook as advertising with sales performance. Thus this study analyzes the factors that can influence when adopting Facebook as an advertising medium in the agribusiness sector SMEs and their impact on sales performance. This research focuses on SMEs in the East Java region of Indonesia. The research data was conducted quantitatively by giving questionnaires to SME owners. 102 valid data were received and analyzed using PLS analysis with the help of the SmartPLS 3.0 application. To examine the factors that can influence the adoption of SMEs to use Facebook ads, we use the TAM and DIT models, and we add other variables such as demographic targeting, interactivity and brand awareness. The results show that all of these factors have a significant influence on the use of Facebook ads. Next, we also analyze the impact of using Facebook ads on sales performance. The result shows that using Facebook ads as a marketing tool will improve SME sales performance.
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Zhivkov, Petar, Chavdar Stoyanov, and Walter Furman. "Accelerator driven system for transmutation and energy production." EPJ Web of Conferences 194 (2018): 08002. http://dx.doi.org/10.1051/epjconf/201819408002.
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The significant quantities of highly radiotoxic long-lived nuclear waste necessitate the research of methods of their transmutation to short-lived ones. This can be achieved by interaction between nuclear waste and neutrons (n,xn)-reactions and radiative captive). The ADS (Accelerator Driven System) is the most promising tool for such transmutation. ADS consists of powerful high energy accelerator irradiating a target of heavy nuclei: uranium, thorium, lead and bismuth. Inside of the target is generated a high-energy neutron field. Several ADS constructions for waste transmutation and energy production are considered. The influence of the cooling system on the neutron flux and the energy production in ADS are investigated. The radiation and biological protection are also discussed.
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Al Olaimat, Farhan, Mamdouh Al-Ziyadat, Sarah Okour, Nisreen Riad Omar Abdullah, Aseel Sudi, Marwa Altaani, and Sarah Barakat. "Jordanian Women Following-up Online Stores’ Ads." Dirasat: Human and Social Sciences 50, no. 2 (March 30, 2023): 465–82. http://dx.doi.org/10.35516/hum.v50i2.4955.
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Objectives: This study aimed to identify the reasons for Jordanian women's engagement with electronic store advertisements, explore the habits and usage patterns of Jordanian women regarding electronic store advertisements, investigate the motives behind Jordanian women's interest in electronic store advertisements, examine the types of electronic stores followed by Jordanian women (local, regional, international), determine the most significant goods and services that Jordanian women seek through electronic stores, analyze the factors that capture the attention of Jordanian women towards e-store advertisements, and understand the purchasing behavior of Jordanian women in relation to e-store ads.
Methodology: This study falls within the scope of descriptive research and relies on the survey method. A questionnaire was used as a tool to collect data from a sample of (450) Jordanian women in the northern Jordanian region. The objective of the study was to gather information and answer the research objectives.
Results: The study revealed several findings. Firstly, the highest percentage of Jordanian women indicated that they follow electronic store advertisements 1 to less than 5 times a day. Additionally, the study found that communication through social networking sites was the primary channel for electronic store ads. Specifically, Ali Baba store ads were the most followed by Jordanian women. The use of images and graphics in electronic advertisements emerged as the most influential factors in attracting attention, generating interest, and creating a desire among Jordanian women. Moreover, the study showed that the purchasing behavior of Jordanian women influenced by electronic advertisements was moderate. Furthermore, no statistically significant differences were found between the reasons for Jordanian women's follow-up to e-store advertisements and their purchasing behavior based on variables such as income level, age, and educational achievement.
Conclusion: The purchasing behavior influenced by Jordanian women's follow-up to electronic advertisements was moderate.
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Hamon, Marie, Flora Capelle, Raphaël Passemard, and Bénédicte Gourieux. "Assessment of an Online Training Tool for the Automated Unit-Dose Dispensing System (ADS) Process." Pharmaceutical Technology in Hospital Pharmacy 4, no. 1 (May 2, 2019): 41–46. http://dx.doi.org/10.1515/pthp-2019-0003.
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Abstract Background Automated unit-dose dispensing system (ADS) of oral solid medication is a complex and sensitive production process in the drug distribution system. Hence, an appropriate training of hospital pharmacy technicians (HPT) is essential. A basic training (observational and practical) of 3 weeks is first organized to evaluate the HPT, followed by an interview with both the pharmacist and the HPT chief. The importance of the human factor (daily routine and repetitive tasks) showed by the risks analysis within this process has led us to search new learning methods to keep the team engaged. An e-learning training was selected in order to further complete the HPT initial training but also as a continuous training to the HPTs who are already working in the ADS process. Process and Methods The e-learning tool was developed using the Google® platform and includes four theoretical training modules (Google® Slides): Module 1 “General organization”, Module 2 “Automatic preparation machine”, Module 3 “Repackaging” and Module 4 “Non-automated drug dispensing”. Each module ends with a self-assessment (Google® Forms). Various teaching materials are included: links to institutional procedures, videos, photos, quizzes, simulations … A minimum of 75 % of correct answers is requested to validate each module. The e-learning, once final, was validated with a new HPT and with five HPTs already in place for more than a year. A satisfaction form is available at the end of the training. Results The 6 HPTs obtained an average of 17.75/20 correct answers. The most successful modules were 1 and 4 (average per module: M1 = 18.5/20; M2=16.8/20; M3=17/20; M4=18.7/20). For module 3, two HPTs scored below 75 % and therefore had to pass this module again. The average time to complete this training was 1.5 hours. HPTs are 100 % satisfied with the training and the teaching materials used. Discussion/Conclusions The e-learning tool fit well with the initial training and the continuous training of the HPTs. Its set up is simple. The duration length spent on the training is shortened for both the pharmacist and the learner. This tool is tailored to the learner needs and constraints. It allows the integration of playful and interactive teaching tool which were appreciated. An audit will be conducted to assess the impact of this training tool on the overall ADS process.
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Mkhitaryan, Karine. "The Use of Advertisements and Adbusters in the Course of Business English." Armenian Folia Anglistika 6, no. 1-2 (7) (October 15, 2010): 125–29. http://dx.doi.org/10.46991/afa/2010.6.1-2.125.
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The use of ads and adbusters is a most effective tool in the Business English teaching since it supposes the ability to analyze linguistic and inter-cultural situations which is a necessary precondition for creating ads and adbusters in the given language. It is noteworthy, that the efficiency of a foreign language teaching is first and foremost ensured in case inter-disciplinary relations have been considered, i.e. the ones that exist between the given foreign language and the professional field the student is engaged in. Future specialists of business should be competent in linguostylistic and psychological peculiarities of ads and adbusters. From the methodological perspective they should also be able to create ads, adbusters and resumes using various communicative methods and forms.
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Alfarel, Farhan, Noor Aziz, and Baroya Mila Shanty. "The Effectiveness of Bank BTN’s Youtube Ads Against Purchasing Decisions." Jamanika (Jurnal Manajemen Bisnis dan Kewirausahaan) 1, no. 1 (March 25, 2021): 11–18. http://dx.doi.org/10.22219/jamanika.v1i1.16062.
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Bank BTN has always been nominated for a top of top brand awards from 2016 to 2019. This phenomenon shows the brand image of Bank BTN, which has long been known as an icon of the bank with the best homeownership credit products as a positive value that can influence purchasing decisions. The purpose of this study was to determine whether the Bank BTN’s Youtube ads were effective. The dimensions of the Bank BTN YouTube ads included empathy, persuasion, impact, and communication on the BTN bank Youtube ads. The variables used in this study include empathy, persuasion, impact, communication, advertising effectiveness, and purchase decisions. This type of research is a descriptive study with a quantitative approach with 100 respondents. The analytical tool used in this research is the EPIC Model method with SPSS software. The results of this study indicate that Bank BTN Youtube advertisements are proven to be effective. Furthermore, there is partially a positive and significant influence between empathy, persuasion, impact, and communication on purchasing decisions. Meanwhile, simultaneously the influence of empathy, persuasion, impact, and communication affect purchasing decisions.
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Belhaj, A., L. Chakhchi, H. El Moumni, J. Khalloufi, and K. Masmar. "Thermal image and phase transitions of charged AdS black holes using shadow analysis." International Journal of Modern Physics A 35, no. 27 (September 24, 2020): 2050170. http://dx.doi.org/10.1142/s0217751x20501705.
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We investigate the relations between the black hole shadow and charged AdS black hole critical behavior in the extended phase space. Using the thermo-shadow formalism built in Ref. 1, we reveal that the shadow radius can be considered as an efficient tool to study thermodynamical black hole systems. Based on such arguments, we build a thermal profile by varying the RN–AdS black hole temperature on the shadow silhouette. Among others, the Van der Waals-like phase transition takes place. This could open a new window on the thermal picture of black holes and the corresponding thermodynamics from the observational point of view.
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Giabelli, Anna, Lorenzo Malandri, Fabio Mercorio, Mario Mezzanzanica, and Andrea Seveso. "NEO: A System for Identifying New Emerging Occupation from Job Ads." Proceedings of the AAAI Conference on Artificial Intelligence 35, no. 18 (May 18, 2021): 16035–37. http://dx.doi.org/10.1609/aaai.v35i18.18004.
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We demonstrate NEO, a tool for automatically enriching the European Occupation and Skill Taxonomy (ESCO) with terms that represents new occupations extracted from million Online Job Advertisements (OJAs). NEO proposes (i) a novel metric that allows one to measure the semantic similarity between words in a taxonomy, and (ii) a set of measures that estimate the adherence of new terms to the most suited taxonomic concept, enabling the user to evaluate the suggestions. To test its effectiveness, NEO has been evaluated over 2M+ 2018 UK job ads, along with a user-study to confirm the usefulness of NEO in the taxonomy enrichment task.
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Datta, Amit, Michael Carl Tschantz, and Anupam Datta. "Automated Experiments on Ad Privacy Settings." Proceedings on Privacy Enhancing Technologies 2015, no. 1 (April 1, 2015): 92–112. http://dx.doi.org/10.1515/popets-2015-0007.
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Abstract To partly address people’s concerns over web tracking, Google has created the Ad Settings webpage to provide information about and some choice over the profiles Google creates on users. We present AdFisher, an automated tool that explores how user behaviors, Google’s ads, and Ad Settings interact. AdFisher can run browser-based experiments and analyze data using machine learning and significance tests. Our tool uses a rigorous experimental design and statistical analysis to ensure the statistical soundness of our results. We use AdFisher to find that the Ad Settings was opaque about some features of a user’s profile, that it does provide some choice on ads, and that these choices can lead to seemingly discriminatory ads. In particular, we found that visiting webpages associated with substance abuse changed the ads shown but not the settings page. We also found that setting the gender to female resulted in getting fewer instances of an ad related to high paying jobs than setting it to male. We cannot determine who caused these findings due to our limited visibility into the ad ecosystem, which includes Google, advertisers, websites, and users. Nevertheless, these results can form the starting point for deeper investigations by either the companies themselves or by regulatory bodies.
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Harun, Mohd Fauzi, Fareez Vincent Amos@Mohd Fadly, Nik Narimah Nik Abdullah, and Nur Safinas Al Bakry. "The Effects of Religiosity in Ads Toward Brand Image." Jurnal Komunikasi: Malaysian Journal of Communication 39, no. 2 (June 30, 2023): 119–35. http://dx.doi.org/10.17576/jkmjc-2023-3902-07.
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Religious beliefs play a significant role including brand preference by adapting symbolic associations to motivate better engagement, which reflects the audience's personal behavioral dimension (values and beliefs) in marketing activities. However, religiosity's role in the development of a brand image by religious visual communication design is rarely discussed, even though there are emotional connections in the marketing activities. This study’s objective is to understand how culture, specifically religiosity, could affect the brand image through local ads’ appeal. Five different brands from outdoor advertisements were selected as a case study for this research. A qualitative study was employed to obtain an in-depth appreciation in sociological context. Thus, seven informants of expertise participated using semi-structured interviews as the data collection tool and continued with thematic analysis assisted by Atlas.ti in identifying patterns across the collected datasets. Three main themes were discovered which are; commodification, halalness and trustworthiness. Religiosity is said to be positively affected by religious visual communication design in ads. These emotional strategies in marketing easily gain attention from their values, which are later translated into trustworthiness which is called commodification. Religious cues in ads are easily associated as the products’ brand image even though some are considered as misled. A fine line between marketing and religion needs to be drawn by the marketers or advertisers to avoid exaggeration and becoming a norm in marketing. Keywords: Advertisement, brand image, Islamic ads, religiosity, visual communication.
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Damon, James, Edwin Henneken, and Alberto Accomazzi. "Managing Institutional Bibliographies using the ADS API: A new workflow using Google Sheets." EPJ Web of Conferences 186 (2018): 12003. http://dx.doi.org/10.1051/epjconf/201818612003.
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Curating institutional bibliographies with the ADS web interface is currently a manual process that scales with the number of search terms. Long author lists and institutions with multiple sub-organizations or name variations increase the workload. Review work is monotonous and can take significant time depending on the size of the institution and the frequency of reviews. Consequently, bibliographies generated in this way are costly and may suffer from human error. We propose a semi-automated workflow that uses an iterative approach to discovery with ADS’s new search engine and a recently developed Google Sheets add on. First, affiliation strings from a user created spreadsheet are searched with the ADS API and for each result the matched affiliation and the paired author are retrieved. Next, each author name string is searched and items where that author is paired with an empty affiliation field are retrieved. The results from both queries are then compiled into output sheets with pertinent information for manual review. Finally, the selected items can be added to an ADS library from the Google Sheets interface. The tool can also use previously rejected affiliation strings to flag false positives in subsequent queries. Curators do not need to have extensive technical skills in order to use the workflow and they can help improve the ADS by opting to share ORCIDs, author synonyms, and affiliation synonyms.
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Alkawwaz, Siham, and Saeede Al-Khalidy. "A Pragmatic Study of Persuasive Analogies in English Ads." Kufa Journal of Arts 1, no. 55 (March 1, 2023): 422–57. http://dx.doi.org/10.36317/kaj/2023/v1.i55.11211.
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Analogy is a figure of speech used in different fields including advertising. Metaphor and simile are the figurative devices used for creating analogy. Unlike metaphor and simile, analogy has not received enough attention from researchers. There are limited number of studies on analogy as an independent literary phenomenon and is rarely studied as a persuasive tool used in advertising. Accordingly, the main aim of this study is to highlight successful applications of analogy in advertisements to demonstrate its persuasive effect in directing the audience to purchase the products being advertised. Also, it is aimed at revealing the pragmatic strategies and persuasive appeals contribute in making persuasive analogy. The main findings of the study have been: 1) analogy is an effective figure of speech which plays a significant role in the field of advertising to raise the audience’s interest and respectively raise the essence of persuasion; 2) the use of images (visual metaphor) are noticeably greater than verbal figurative devices; 3) with regard to the speech acts, directive and representative have been used most frequently; 4) the advertisers relied mainly upon metaphor in creating advertisements, while little use of similes have been made; and 5) pathos has been the main appeal the advertisers employed for the purpose of persuasion.
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Pourghassemi, Behnam, Jordan Bonecutter, Zhou Li, and Aparna Chandramowlishwaran. "adPerf." Proceedings of the ACM on Measurement and Analysis of Computing Systems 5, no. 1 (February 18, 2021): 1–26. http://dx.doi.org/10.1145/3447381.
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Monetizing websites and web apps through online advertising is widespread in the web ecosystem, creating a billion-dollar market. This has led to the emergence of a vast network of tertiary ad providers and ad syndication to facilitate this growing market. Nowadays, the online advertising ecosystem forces publishers to integrate ads from these third-party domains. On the one hand, this raises several privacy and security concerns that are actively being studied in recent years. On the other hand, the ability of today's browsers to load dynamic web pages with complex animations and Javascript has also transformed online advertising. This can have a significant impact on webpage performance. The latter is a critical metric for optimization since it ultimately impacts user satisfaction. Unfortunately, there are limited literature studies on understanding the performance impacts of online advertising which we argue is as important as privacy and security. In this paper, we apply an in-depth and first-of-a-kind performance evaluation of web ads. Unlike prior efforts that rely primarily on adblockers, we perform a fine-grained analysis on the web browser's page loading process to demystify the performance cost of web ads. We aim to characterize the cost by every component of an ad, so the publisher, ad syndicate, and advertiser can improve the ad's performance with detailed guidance. For this purpose, we develop a tool, adPerf, for the Chrome browser that classifies page loading workloads into ad-related and main-content at the granularity of browser activities. Our evaluations show that online advertising entails more than 15% of browser page loading workload and approximately 88% of that is spent on JavaScript. On smartphones, this additional cost of ads is 7% lower since mobile pages include fewer and well-optimized ads. We also track the sources and delivery chain of web ads and analyze performance considering the origin of the ad contents. We observe that 2 of the well-known third-party ad domains contribute to 35% of the ads performance cost and surprisingly, top news websites implicitly include unknown third-party ads which in some cases build up to more than 37% of the ads performance cost.
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Joshi, Lata Kh, and P. Ramadevi. "Backreaction effects due to matter coupled higher derivative gravity." Modern Physics Letters A 30, no. 16 (May 12, 2015): 1550065. http://dx.doi.org/10.1142/s0217732315500650.
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AdS-hydrodynamics has proven to be a useful tool for obtaining transport coefficients observed in the collective flow of strongly coupled fluids like quark gluon plasma (QGP). Particularly, the ratio of shear viscosity to entropy density η/s obtained from elliptic flow measurements can be matched with the computation done in the dual gravity theory. The experimentally observed temperature dependence of η/s requires the study of scalar matter coupled AdS gravity including higher derivative curvature corrections. We obtain the backreaction to the metric for such a matter coupled AdS gravity in D-dimensional spacetime due to the higher derivative curvature corrections. Then, we present the backreaction corrections to shear viscosity η and entropy density s.
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Wong, Alison L., Nicholas Hricz, Harsha Malapati, Nicholas von Guionneau, Michael Wong, Thomas Harris, Mathieu Boudreau, Julien Cohen-Adad, and Sami Tuffaha. "A simple and robust method for automating analysis of naïve and regenerating peripheral nerves." PLOS ONE 16, no. 7 (July 7, 2021): e0248323. http://dx.doi.org/10.1371/journal.pone.0248323.
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Background Manual axon histomorphometry (AH) is time- and resource-intensive, which has inspired many attempts at automation. However, there has been little investigation on implementation of automated programs for widespread use. Ideally such a program should be able to perform AH across imaging modalities and nerve states. AxonDeepSeg (ADS) is an open source deep learning program that has previously been validated in electron microscopy. We evaluated the robustness of ADS for peripheral nerve axonal histomorphometry in light micrographs prepared using two different methods. Methods Axon histomorphometry using ADS and manual analysis (gold-standard) was performed on light micrographs of naïve or regenerating rat median nerve cross-sections prepared with either toluidine-resin or osmium-paraffin embedding protocols. The parameters of interest included axon count, axon diameter, myelin thickness, and g-ratio. Results Manual and automatic ADS axon counts demonstrated good agreement in naïve nerves and moderate agreement on regenerating nerves. There were small but consistent differences in measured axon diameter, myelin thickness and g-ratio; however, absolute differences were small. Both methods appropriately identified differences between naïve and regenerating nerves. ADS was faster than manual axon analysis. Conclusions Without any algorithm retraining, ADS was able to appropriately identify critical differences between naïve and regenerating nerves and work with different sample preparation methods of peripheral nerve light micrographs. While there were differences between absolute values between manual and ADS, ADS performed consistently and required much less time. ADS is an accessible and robust tool for AH that can provide consistent analysis across protocols and nerve states.
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Pérez-Castán, Javier Alberto, Luis Pérez-Sanz, Lidia Serrano-Mira, Francisco Javier Saéz-Hernando, Irene Rodríguez Gauxachs, and Víctor Fernando Gómez-Comendador. "Design of an ATC Tool for Conflict Detection Based on Machine Learning Techniques." Aerospace 9, no. 2 (January 26, 2022): 67. http://dx.doi.org/10.3390/aerospace9020067.
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Given the ongoing interest in the application of Machine Learning (ML) techniques, the development of new Air Traffic Control (ATC) tools is paramount for the improvement of the management of the air transport system. This article develops an ATC tool based on ML techniques for conflict detection. The methodology develops a data-driven approach that predicts separation infringements between aircraft within airspace. The methodology exploits two different ML algorithms: classification and regression. Classification algorithms denote aircraft pairs as a Situation of Interest (SI), i.e., when two aircraft are predicted to cross with a separation lower than 10 Nautical Miles (NM) and 1000 feet. Regression algorithms predict the minimum separation expected between an aircraft pair. This data-driven approach extracts ADS-B trajectories from the OpenSky Network. In addition, the historical ADS-B trajectories work as 4D trajectory predictions to be used as inputs for the database. Conflict and SI are simulated by performing temporary modifications to ensure that the aircraft pierces into the airspace in the same time period. The methodology is applied to Switzerland’s airspace. The results show that the ML algorithms could perform conflict prediction with high-accuracy metrics: 99% for SI classification and 1.5 NM for RMSE.
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Calvo, Dafne, Lorena Cano-Orón, and Tomás Baviera. "Global Spaces for Local Politics: An Exploratory Analysis of Facebook Ads in Spanish Election Campaigns." Social Sciences 10, no. 7 (July 15, 2021): 271. http://dx.doi.org/10.3390/socsci10070271.
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Sponsored content on Facebook has become an indispensable tool for implementing political campaign strategies. However, in political communication research, this channel is still unexplored due to its advertising model in which only target audiences are exposed to sponsored content. The launching of the Facebook Ad Library in May 2018 can be considered a turning point in this regard, inasmuch as it now offers users direct access to ads paid for by political parties, among other advertisers. This paper analyzes some aspects of the strategies implemented by six national parties during the campaigns running up to the two general elections held in Spain in 2019, by performing an analysis on a corpus of 14,684 ads downloaded directly from the Facebook Ad Library. It also provides evidence of the different emphasis placed by the parties on sponsored content. For its part, an analysis of ad scheduling shows how the publishing of ads was stepped up as polling day approached, while also revealing the practice of posting political content way in advance of election campaigns.
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Tomasz Balcerzak, Alexandra Yarushina, and Jan Rajchel. "Is Safety Always Going to be More Important Than Privacy?" Journal of Airline Operations and Aviation Management 2, no. 1 (August 15, 2023): 57–67. http://dx.doi.org/10.56801/jaoam.v2i1.3.
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Lately Elon Musk published headlines news that has been focused on his private jet and its whereabouts, leading the billionaire to announce he is taking legal action against a 20-year-old who has been tracking his travels. The US Federal Aviation Administration is proposing an upgrade to air transportation that will fundamentally overhaul the current, aging system. A key component, the automatic dependent surveillance broadcast (ADS-B) system, will enhance air traffic monitoring and control by requiring aircraft to continually broadcast position, identity and velocity via unencrypted data links to ground stations. Although ADS-B may enhance air traffic safety and support the increase in traffic demands, open broadcast of clear aircraft data points raise serious security concerns. The ability to encrypt ADS-B message transactions would afford protection to ensure that the confidentiality of aircraft data is not compromised. The implementation of an encryption framework for a large, distributed and dynamic system, however, is nontrivial. This paper discusses the ADS-B as a tool — the way that it is beneficial and the way it could be exploited.
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Deppman, A., E. Andrade-II, P. C. R. Rossi, F. Garcia, and J. R. Maiorino. "Monte Carlo Calculation of Fragment Distributions in Nuclear Reactions." Science and Technology of Nuclear Installations 2012 (2012): 1–9. http://dx.doi.org/10.1155/2012/480343.
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The fragments produced in nuclear reactions for accelarator driven systems (ADS) operation form elements that can have effects on the structure of the reactor. In this regard, the calculation of fragment distributions gives important information for the development of ADS. To obtain those distributions, the Monte Carlo (MC) method is an important tool, and in this work we describe calculations of fragment distributions through a MC code for reactions initiated by intermediate- and high-energy protons and photons on actinide and preactinide nuclei. We study the production of fragments through spallation and fission reactions. The results show good qualitative agreement with experimental data.
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Gabarron, Elia, Luis Fernandez Luque, Thomas Roger Schopf, Annie Y. S. Lau, Manuel Armayones, Rolf Wynn, and J. Artur Serrano. "Impact of Facebook Ads for Sexual Health Promotion Via an Educational Web App." International Journal of E-Health and Medical Communications 8, no. 2 (April 2017): 18–32. http://dx.doi.org/10.4018/ijehmc.2017040102.
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Background: The authors present a case study of a public health campaign, including social media, and aiming at maximizing the use of web app on sexual health. Objective: To analyze the impact of a Facebook fan page, Facebook advertisements, and posters to maximize the number of visits to the educational web app. Methods: The campaign is assessed for 1 year, using data tracked through Facebook statistics and Google Analytics. Results: The site had 3670 visits (10.1 visitors/day, 95%CI 8.7-11.4). During the one-month Facebook Ads campaign, the site received 1263 visits (42.1 visitors/day, 95%CI 37.3-46.9), multiplying by over four the average number of visitors/day. 34.4% of all the participants were recruited during the one-month Facebook ads campaign. Conclusions: Facebook advertisements seem to be a good tool to promote an educational web app on sexual health targeting youth, and to reach a huge number of users rapidly and at a low cost.
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Li, Yawen, Ling Xu, Jinyu Liu, and Fei Sun. "Adult Day Service Use among Ethnic Minority Older Adults: An Updated Integrative Review." Innovation in Aging 5, Supplement_1 (December 1, 2021): 958–59. http://dx.doi.org/10.1093/geroni/igab046.3458.
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Abstract Adult day services (ADS) are a preferred care option for racial and ethnic minorities compared to other types of long-term care services in the United States. However, there is limited knowledge on minority ADS users. Focusing on minority older adults, this study aims to (a) identify facilitator and barriers of ADS use, and (b) examine ADS’s effect on health and wellbeing. Using Whittemore and Knafl’s methodology of integrative reviews, we searched relevant studies published between 2010 to 2020 in Ageline, PubMed, PsycINFO, CINAHL, Web of Science and Google Scholar and included 8 articles in this review after extensive screening and critical appraisal. Crowe Critical Appraisal Tool (CCAT) was used to assess methodological rigor of the studies included in this review. This review showed that individual factors of ADS use among minority older adult included functional impairment, diabetes, race, gender, and degree of loneliness. Organizational characteristics, such as availability of transportation services, bilingual nurses, peer support, and cultural activities, and structural factors including for-profit status and source of payment were also related to ADS use among minority older adults. Positive outcomes associated with ADS use were improved quality of life and sense of fulfillment. Better understanding of minority older adults’ experience with ADS will help tailor the services to better fit their cultural preferences and needs. Future research should move beyond individual-level factors to identify and address organizational and structural factors such as institutional structure, organization culture and practice impact on disparities and discrimination in services access and quality.
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Hernández-Santaolalla, Víctor, Jorge David Fernández Gómez, and María del Mar Rubio-Hernández. "Audiovisual Narrative Genres as a Tool for Advertising Research." Estudios sobre el Mensaje Periodístico 28, no. 3 (September 16, 2022): 661–76. http://dx.doi.org/10.5209/esmp.78764.
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Advertising creativity has been scarcely operationalized and, considering the irregular lists of formats drawn up to date, few are the studies that have addressed the classification of the formulas or sources that help to create advertising messages. The aim of this study is to make a contribution in this respect by positing audiovisual narrative genres as useful and prolific sources for gaining strategic insights and establishing creative concepts. To this end, a content analysis was performed on a sample of 411 ads picking up awards or shortlisted at the Cannes Lions International Festival of Creativity (2009-2018). Besides the audiovisual genre, positioning and product categories are also examined. The results indicate the importance of genres, especially comedy and drama, in advertising, while providing several practical pointers as regards their strategic and creative implications.
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Gagliardi, Paolo, Luca Fredianelli, Duccio Simonetti, and Gaetano Licitra. "ADS-B System as a Useful Tool for Testing and Redrawing Noise Management Strategies at Pisa Airport." Acta Acustica united with Acustica 103, no. 4 (July 1, 2017): 543–51. http://dx.doi.org/10.3813/aaa.919083.
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Burke, Richard R., Bryan P. Weichelt, and Kang Namkoong. "Facebook Ads Manager as a Recruitment Tool for a Health and Safety Survey of Farm Mothers: Pilot Study." JMIR Formative Research 5, no. 4 (April 7, 2021): e19022. http://dx.doi.org/10.2196/19022.
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Background Social media platforms have experienced unprecedented levels of growth and usage over the past decade, with Facebook hosting 2.7 billion active users worldwide, including over 200 million users in the United States. Facebook users have been underutilized and understudied by the academic community as a resource for participant recruitment. Objective We performed a pilot study to explore the efficacy and cost-effectiveness of Facebook advertisements for the recruitment of an online agricultural health and safety survey. Methods We undertook a 1-week advertising campaign utilizing the integrated, targeted advertising platform of Facebook Ads Manager with a target-spending limit of US $294. We created and posted three advertisements depicting varying levels of agricultural safety adoption leading to a brief survey on farm demographics and safety attitudes. We targeted our advertisements toward farm mothers aged 21-50 years in the United States and determined cost-effectiveness and potential biases. No participant incentive was offered. Results We reached 40,024 users and gathered 318 advertisement clicks. Twenty-nine participants consented to the survey with 24 completions. Including personnel costs, the cost per completed survey was US $17.42. Compared to the distribution of female producers in the United States, our advertisements were unexpectedly overrepresented in the eastern United States and were underrepresented in the western United States. Conclusions Facebook Ads Manager represents a potentially cost-effective and timely method to recruit participants for online health and safety research when targeting a specific population. However, social media recruitment mirrors traditional recruitment methods in its limitations, exhibiting geographic, response, and self-selection biases that need to be addressed.
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ARKHYPOVA, Tetiana, and Nataliya AVRAMENKO. "INTERNET ADVERTISING AS A TOOL FOR DIGITAL MARKETING OF THE ENTERPRISE." Herald of Khmelnytskyi National University. Economic sciences 318, no. 3 (May 25, 2023): 63–67. http://dx.doi.org/10.31891/2307-5740-2023-318-3-9.
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The article reveals the peculiarities of using Internet advertising as a tool of digital marketing of the enterprise from a practical point of view. It is defined that Internet advertising is advertising that is placed on the Internet, especially on recommended and popular websites, with the purpose of presenting products on the Internet to a wide audience. The following types of Internet advertising are characterized: social media advertising (works best for businesses that are active on social media and have a large following), paid search advertising (allows businesses to attract the attention of the audience in a more targeted way than with conventional search), native advertising (ads look like “apps” that follow the searcher’s path to discovery), display advertising (ad networks can use data and machine learning to offer businesses more effective targeting strategies and more relevant ads), contextual advertising (works on the “pay-per-click” principle), teaser ad (a standard ad consists of a title, text and image), e-mail marketing (a type of Internet advertising in which letters are sent to the postal addresses of customers), Push notifications (a small rectangular block with images and text that appears in the lower right corner of the screen), advertising in mobile applications (allows you to reach potential customers using smartphones, devices that are actively used during the day), advertising in messengers (the company can advertise its products through group chats or create a community for quick communication with customers), content marketing (involves creating relevant content for the audience that answers their specific requests), video advertising (allows you to tell stories about the company’s activities, in particular about products, emphasize its advantages and demonstrate the individuality of the brand), targeted advertising (delivers advertising messages to customers based on their specific characteristics, interests and preferences). The main trends in the development of digital advertising in Ukraine are highlighted. It was found that in addition to the main types of Internet advertising, in recent years, enterprises began to actively use other types of Internet advertising tools, such as: online games, e-mails, pop-up windows, etc. It has been established that Internet advertising should be called one of the most flexible digital marketing tools for promoting and selling products on the market. It was determined that today Internet advertising is a promising way to widely promote the activities of enterprises in the virtual space. It has been established that Internet advertising has a number of advantages, in particular, a large cycle, rapid dissemination of information, high informativeness, promptness of updating information, the possibility of feedback, unobtrusive advertising links. The purpose of Internet advertising is to use the opportunity to present to the audience such information as text, graphics, sound, video images, thereby providing as much information as possible about products.
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Shaban, Dr Afnan Mohammed. "Social Marketing Advertising Trends in Satellite Channels / Analytical Study." International Journal of Early Childhood Special Education 13, no. 2 (December 2, 2021): 923–31. http://dx.doi.org/10.9756/int-jecse/v13i2.211135.
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The research deals with the topic of social marketing in satellite channels by focusing on advertisements that call for social development, and the research aims to define the concept of social marketing, the social role of social ads in society, and to clarify the types of social marketing advertisements on satellite channels and the topics they raise, and the content analysis tool was used. The quantitative and qualitative sample of the sample consisting of (43) television advertisements from local and Arab channels, and the research reached a set of results, the most important of which showed that the advertising content of social marketing is determined between health and social topics more than other topics. The results indicate that the most types of advertisements used in marketing are Informative and educational ads, social marketing ads depend on the use of persuasion, the most prominent of which is logical appeals.
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Mohammed Shaban, Dr Afnan. "Social Marketing Advertising Trends in Satellite Channels / Analytical Study." Journal of University of Shanghai for Science and Technology 23, no. 06 (June 23, 2021): 1510–24. http://dx.doi.org/10.51201/jusst/21/05404.
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The research deals with the topic of social marketing in satellite channels by focusing on advertisements that call for social development, and the research aims to define the concept of social marketing, the social role of social ads in society, and to clarify the types of social marketing advertisements on satellite channels and the topics they raise, and the content analysis tool was used. The quantitative and qualitative sample of the sample consisting of (43) television advertisements from local and Arab channels, and the research reached a set of results, the most important of which showed that the advertising content of social marketing is determined between health and social topics more than other topics. The results indicate that the most types of advertisements used in marketing are Informative and educational ads, social marketing ads depend on the use of persuasion, the most prominent of which is logical appeals.
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Gillman, G. P. "An analytical tool for understanding the properties and behaviour of variable charge soils." Soil Research 45, no. 2 (2007): 83. http://dx.doi.org/10.1071/sr06117.
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Routine analyses for soil cation exchange properties usually give only limited insight into the properties and management of soils containing significant amounts of variable charge. In this paper a procedure for determining a soil Charge Fingerprint is fully described, a model developed from simplified theory to underpin the methodology is discussed, and examples of the usefulness of the approach are given. Operationally defined cation and anion exchange capacities (CEC and AEC) are determined over an appropriate pH range (pH 4 to pH 6 is suggested) using Ca and Cl as the index cations. At low pH, Ca does not always fully saturate the CEC, so that it is necessary to distinguish a Basic CEC (Ca ads.) from the Total CEC (Ca + Al ads.). The graphical representation of CECT, CECB, and AEC v. pH constitutes the Charge Fingerprint. Though not intended as a routine instrument, its determination on key samples in a characterisation exercise places routinely determined basic and acidic cations in context. Examples are given of large scale characterisation studies that link soils from different continents having similar surface charge characteristics; of the assessment of the success or otherwise of producing permanent positive charge in synthetically prepared Ti-substituted goethites; and of the evaluation of the effect of adding crushed basic rock amendment on the surface charge properties of a variable charge soil. The formulation of a Depreciation Index, which classifies soils in terms of their departure in basic cation content from an arbitrarily defined ‘ideal’ condition, is suggested for use in soil resource assessment.
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Ure, Jorge A., André Olivier, Luis Felipe Quesney, Mauricio Bravo, and Mónica Perassolo. "Temporolimbic Activation by Intracranial Electrical Stimulation." Canadian Journal of Neurological Sciences / Journal Canadien des Sciences Neurologiques 36, no. 5 (September 2009): 593–98. http://dx.doi.org/10.1017/s031716710000809x.
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Background:To evaluate the results of intracranial electrical stimulation (ICES) as a pre-surgical tool in order to select the side of the operation in bitemporal lobe epilepsy (BTLE) patients who underwent depth electrode (DE) implantation.Methods:We reviewed the files of 77 medically intractable BTLE patients who underwent ICES with positive results through implanted DEs and then were under surgical treatment. One year or more after surgery, we evaluated the outcome. ICES was performed through: 1) Square-wave bipolar stimulation with symmetrical pulses of 60 Hz for 0.5 ms was delivered by a constant current Nuclear Chicago stimulator; 2) An initial intensity of 0.5 mA, and subsequently progressively stronger currents at 1-2 and occasionally 3 or 4 mA; 3) The duration of a single stimulation was usually 5 seconds; 4) The volume of tissue effectively stimulated did not exceed 5 mm.Results:We obtained habitual auras or seizures (clinical responses, CRs) in 74 patients and after-discharges, ADs in 61 of them, according to Engel's classification for post surgery outcomes. If CRs or ADs were obtained by stimulation of only one temporal lobe the result of epilepsy surgery tended to be better (Engel classes I or II) when the operation was done on the same side of positive CRs (15 cases) or ADs (14 cases), and tended to be worse (Engel classes III or IV) when the ICES had provoked bilateral responses or when the side operated on was contra-lateral to positive CRs (33 cases) or ADs (28 cases). Statistical analyses were performed in order to test these results and we found better post-operative results when the resection took place in the same side of positive responses to ICES (CRs: χ2 4.74 and p=0.0295; ADs: χ2 7.57 and p=0.0059).Conclusion:In addition to other methods (PET, MRI and neuropsychology) presurgical ICES can provide useful data in the process of identifying the temporal lobe to be targeted for resection in BTLE patients.
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Sorooshnia, Ehsan, Payam Rahnamayiezekavat, Maria Rashidi, Mahsan Sadeghi, and Bijan Samali. "Curve Optimization for the Anidolic Daylight System Counterbalancing Energy Saving, Indoor Visual and Thermal Comfort for Sydney Dwellings." Energies 16, no. 3 (January 18, 2023): 1090. http://dx.doi.org/10.3390/en16031090.
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Daylight penetration significantly affects building thermal-daylighting performance, and serve a dual function of permitting sunlight and creating a pleasant indoor environment. More recent attention has focused on the provision of daylight in the rear part of indoor spaces in designing sustainable buildings. Passive Anidolic Daylighting Systems (ADS) are effective tools for daylight collection and redistribution of sunlight towards the back of the room. As affordable and low-maintenance systems, they can provide indoor daylight and alleviate the problem of daylight over-provision near the window and under-provision in the rear part of the room. Much of the current literature on the ADS pays particular attention to visual comfort and rarely to thermal comfort. Therefore, a reasonable compromise between visual and thermal comfort as well as energy consumption becomes the main issue for energy-optimized aperture design in the tropics and subtropics, in cities such as Sydney, Australia. The objective of the current study was to devise a system that could act as a double-performance of shade and reflective tool. The central aim of this paper is to find the optimum curve that can optimize daylight admission without an expensive active tracking system. A combination of in-detail simulation (considering every possible sky condition throughout a year) and multi-objective optimization (considering indoor visual and thermal comfort as well as the view to the outside), which was validated by field measurement, resulted in the optimum ADS for the local dwellings in Sydney, Australia. An approximate 62% increase in Daylight Factor, 5% decrease in yearly average heating load, 17% savings in annual artificial lighting energy, and 30% decrease in Predicted Percentage Dissatisfied (PPD) were achieved through optimizing the ADS curve.
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Schofield, Toni, Heather Ross, R. Sacha Bhatia, and Karen Okrainec. "Feasibility and performance of a patient-oriented discharge instruction tool for heart failure." BMJ Open Quality 8, no. 3 (August 2019): e000489. http://dx.doi.org/10.1136/bmjoq-2018-000489.
Full textAbstract:
BackgroundThe provision of patient-centred discharge instructions is a pivotal goal for improving quality of care for patients with heart failure (HF) during care transitions. We tested the feasibility and performance of a novel discharge instruction tool co-designed with patients and adapted for HF; the patient-oriented discharge summary (PODS-HF) with the aim of improving communication, comprehension and adherence to discharge instructions.MethodsAn iterative process was used to adapt and implement an existing patient instruction tool for patients with HF (PODS-HF). A mixed methods approach was then used to explore patient experience, feasibility and performance using a pre–post study design among eligible patients admitted for HF over a 6-month period. Outcome measures included: the documentation of patient-centred instructions, a locally derived Average Discharge Score (ADS) based on the inclusion of instructions in nine key areas, patient satisfaction and understanding and adherence to instructions at 72 hours and 30 days determined using follow-up phone calls.Results19 patients were enrolled. The ADS increased by 68% with more consistent documentation. Patient satisfaction remained high. Patients provided PODS-HF reported receiving written information about HF related signs and symptoms to watch for (two out of five patients in the usual care group vs seven out of seven patients in the PODS-HF group; p=0.045). Patients also felt more confident to manage their own health and 30-day adherence to diet and exercise instructions improved while reducing the need for unscheduled visits. Quantitative results were supported by themes identified during follow-up calls, namely, the utility of written instructions and the importance of a follow-up call.ConclusionPODS-HF is a feasible tool for the delivery of patient-centred discharge instructions for patients with HF. The individual benefits of clarification and reinforcement made during follow-up calls among patients receiving this tool remains to be clarified.
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Fischhoff, Baruch, and Amber E. Barnato. "Value Awareness: A New Goal for End-of-life Decision Making." MDM Policy & Practice 4, no. 1 (January 2019): 238146831881752. http://dx.doi.org/10.1177/2381468318817523.
Full textAbstract:
The principal policy tool for respecting the preferences of patients facing serious illnesses that can prompt decisions regarding end-of-life care is the advance directive (AD) for health care. AD policies, decision aids for facilitating ADs, and clinical processes for interpreting ADs all treat patients as rational actors who will make appropriate choices, if provided relevant information. We review barriers to following this model, leading us to propose replacing the goal of rational choice with that of value awareness, enabling patients (and, where appropriate, their surrogates) to be as rational as they can and want to be when making these fateful choices. We propose approaches, and supporting research, suited to individuals’ cognitive, affective, and social circumstances, resources, and desires.