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Journal articles on the topic 'Adoption campaign'
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Choi, Cathi. "Protection Against Good Intentions: The Catholic Role in the Campaign to Ban Proxy Adoption, 1956–1961." Journal of Policy History 31, no. 2 (April 2019): 242–72. http://dx.doi.org/10.1017/s0898030619000046.
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Abstract:The debate over the practice of proxy adoption sheds light on changing notions of proper intercountry adoption practices and standards of family planning as they developed in the mid-twentieth century. The practice of proxy adoption was born out of a loophole in U.S. immigration legislation, initially used by Americans to adopt European orphans after World War II. After the Korean War, the practice was again utilized to bring Korean children in even greater numbers to the United States. Through proxy adoption, adoptive parents bypassed the standard checkpoints of the adoption process as established by U.S. social welfare agencies. Although initially hailed as a humane practice, proxy adoption was ultimately banned in 1961 after a successful antiproxy adoption campaign waged by a coalition of social welfare workers, Catholic leaders, and U.S. senators. The role of Catholic agencies in this debate is essential, yet remains largely unexplored. This article sheds light on this significant and underresearched history of the Catholic institutions involved in the proxy adoption debate.The Catholic agencies, namely the National Catholic Welfare Conference and the Catholic Committee for Refugees, stood apart from both the government social welfare establishment and other humanitarian actors. Their actions must instead be understood through the context of their own institutional history of domestic social welfare programs and overseas humanitarian work, dating from the late nineteenth and early twentieth centuries. This article analyzes their relationship with the U.S. social welfare establishment, as well as joint advocacy efforts to reform intercountry adoption practices.
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Hayden, Daniel, and Fangzhou Deng. "The Science of Goal Setting." Social Marketing Quarterly 19, no. 1 (December 27, 2012): 13–25. http://dx.doi.org/10.1177/1524500412472496.
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Goal setting within social marketing campaigns is art and science. An analysis of Rare Pride conservation campaigns shows the quantitative, replicable relationship among the impact of these conservation campaigns with diffusion of innovation theory, and collective behavior theory that can guide marketers to set better goals. Rare is an environmental conservation organization that focuses on reducing community-based threats to biodiversity through a social marketing campaign called Pride. Pride campaigns work by removing barriers to change (whether they are technical, social, and political or something else) and inspiring people to make change happen. Based on the analysis of historical Pride campaign survey data, we found that the starting percentage of engagement has a great influence on the percentage change at the end of the campaign: The higher the initial adoption level of knowledge, attitude, and behavior change, the easier these measures are to improve. The result also suggests a difference in the potential of change with different audience segments: It is easiest to change influencer, then general public, and finally resource user who are the target of the social marketing campaign. In this article, we will analyze how to use diffusion of innovation and collective behavior theories to explain the impact of campaigns, as well as how to set more attainable goals. This article is consistent with similar research in the field of public health, which should help marketers set goals more tightly, allocate resources more effectively, and better manage donor expectations.
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Audinah, Meia, Ribia Tutstsintaiyn, Atiq Harkati, Zainab Zainab, Fahmi Baiquni, and Yayi Suryo Prabandari. "Intervensi melalui social media campaign dan panduan kantin sehat untuk meningkatkan perilaku makan sehat pada mahasiswa Departemen Teknik Mesin, Universitas Gadjah Mada." Journal of Community Empowerment for Health 2, no. 1 (June 14, 2019): 62. http://dx.doi.org/10.22146/jcoemph.41720.
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Social media campaign intervention program and healthy canteen kit is a strategy to increasing knowledge, attitudes, and modify the environment in order to achieve improved healthy eating behavior of students of the Universitas Gadjah Mada (UGM) Mechanical Engineering Department. This study measured preeliminary outcomes from social media campaign interventions and the healthy canteen kit conducted in form of knowledge, attitudes, acceptance, and adoption of the program. This study used quasi experiment with quantitative and qualitative approach. First, quantitative research used pre-post test questionnaire (n = 52) to find out the changes in knowledge and attitudes of the social media campaign program. Second, qualitative research used semi-structured interview methods (n = 9) to determine the response and adoption of social media campaign programs and healthy canteen guidelines. The social media intervention campaign was conducted in May - August 2018 through official account Line and Instagram of KM DTM. Making process of a healthy canteen guide was a collaboration prepared together with the stakeholder in April - August 2018. The results on social media campaign programs presented a differences in mean of knowledge score of healthy eating before and after intervention with a significance level of 0.03 (p < 0.05) and there were significant differences in healthy eating attitudes before and after intervention ( p < 0.05) with an average difference of 1.0. Qualitatively, the dietary social media campaign showed good acceptance. Acceptance of healthy canteen guidelines was considered good and can be applied in the UGM Mechanical Engineering Department. Measuring the results of a healthy diet quantitatively and qualitatively showed positive results. The acceptance and adoption of healthy canteen guidelines is considered good and can be applied.
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Silva, Lafaiet, Nádia Félix Silva, and Thierson Rosa. "Success prediction of crowdfunding campaigns: a two-phase modeling." International Journal of Web Information Systems 16, no. 4 (July 27, 2020): 387–412. http://dx.doi.org/10.1108/ijwis-05-2020-0026.
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Purpose This study aims to analyze Kickstarter data along with social media data from a data mining perspective. Kickstarter is a crowdfunding financing plataform and is a form of fundraising and is increasingly being adopted as a source for achieving the viability of projects. Despite its importance and adoption growth, the success rate of crowdfunding campaigns was 47% in 2017, and it has decreased over the years. A way of increasing the chances of success of campaigns would be to predict, by using machine learning techniques, if a campaign would be successful. By applying classification models, it is possible to estimate if whether or not a campaign will achieve success, and by applying regression models, the authors can forecast the amount of money to be funded. Design/methodology/approach The authors propose a solution in two phases, namely, launching and campaigning. As a result, models better suited for each point in time of a campaign life cycle. Findings The authors produced a static predictor capable of classifying the campaigns with an accuracy of 71%. The regression method for phase one achieved a 6.45 of root mean squared error. The dynamic classifier was able to achieve 85% of accuracy before 10% of campaign duration, the equivalent of 3 days, given a campaign with 30 days of length. At this same period time, it was able to achieve a forecasting performance of 2.5 of root mean squared error. Originality/value The authors carry out this research presenting the results with a set of real data from a crowdfunding platform. The results are discussed according to the existing literature. This provides a comprehensive review, detailing important research instructions for advancing this field of literature.
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Manda, LZ, and J. Wozniak. "Farmer participation in radio campaigns for technology adoption: Lessons from AFFRI’s hybrid maize campaign in Mangochi, Malawi." Journal of Development and Communication Studies 4, no. 1 (June 11, 2015): 2. http://dx.doi.org/10.4314/jdcs.v4i1.1.
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Hassounah, Marwah M., Abdulmohsen H. Al-Zalabani, Mohammed D. AlAhmari, Afraa A. Murriky, Anwar M. Makeen, and Abdullah M. M. Alanazi. "Implementation of Cigarette Plain Packaging: Triadic Reactions of Consumers, State Officials, and Tobacco Companies—The Case of Saudi Arabia." International Journal of Environmental Research and Public Health 17, no. 8 (April 13, 2020): 2668. http://dx.doi.org/10.3390/ijerph17082668.
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Objectives: In August 2019, Saudi Arabia started implementing plain packaging for cigarettes. Three months later, an opposing campaign on twitter using an Arabic hashtag “the new smoke” gained momentum amongst smokers. The purpose of this study is to document this opposing campaign’s timeline and describe consumers, government, and tobacco industry rhetoric. Methods: We created a timeline of the campaign events then performed online social listening of Arabic twitter hashtags related to the campaign. Results: Campaigners mainly complained of an unfavorable new taste in cigarette packs with plain packaging. The messaging developed to accusations to government entities and neighboring countries, and then after threats to boycott tobacco companies. The campaign received a significant amount of media coverage and elicited an official response from a number of Saudi government bodies, such as the Saudi Food and Drug Authority and Ministry of Commerce and Investment. Conclusion: This case points at a need for risk communication training, possible tobacco industry manipulation, and a need to gain consumer trust with evidence-based messaging techniques. The case of cigarette plain packaging adoption in Saudi Arabia serves as an example to other countries of potential consumer interaction, tobacco industry interference, and state official counter-reactions.
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Blair, Graeme, Rebecca Littman, and Elizabeth Levy Paluck. "Motivating the adoption of new community-minded behaviors: An empirical test in Nigeria." Science Advances 5, no. 3 (March 2019): eaau5175. http://dx.doi.org/10.1126/sciadv.aau5175.
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Social scientists have long sought to explain why people donate resources for the good of a community. Less attention has been paid to the difficult task of motivating the first adopters of these important behaviors. In a field experiment in Nigeria, we tested two campaigns that encouraged people to try reporting corruption by text message. Psychological theories about how to shift perceived norms and how to reduce barriers to action drove the design of each campaign. The first, a film featuring actors reporting corruption, and the second, a mass text message reducing the effort required to report, caused a total of 1181 people in 106 communities to text, including 241 people who sent concrete corruption reports. Psychological theories of social norms and behavior change can illuminate the early stages of the evolution of cooperation and collective action, when adoption is still relatively rare.
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Bowerman, Kamra, and Denise E. DeLorme. "Boaters’ Perceptions of a Mobile App for a Marine Conservation Social Marketing Campaign." Social Marketing Quarterly 20, no. 1 (December 16, 2013): 47–65. http://dx.doi.org/10.1177/1524500413515448.
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This case study explored recreational boaters’ perceptions of a mobile app being developed in the context of a campaign to promote environmental responsibility in a U.S. Florida lagoon. Transcripts from six focus groups conducted with a target population of boaters to guide the conservation campaign were analyzed to identify and understand the barriers and benefits of the app that may influence its adoption with the desired behavior of better navigating the lagoon. Extant literature on social marketing and adoption and diffusion theory informed analysis. Overall, the results uncovered five perceived benefits and seven perceived barriers to adoption of the mobile app. Participants were interested in the app and had generally favorable reactions. They thought the app could fill a gap in boating technology and provide geographic information useful for improving the boating experience and health of the marine environment. However, there were also questions about the app’s purpose for the campaign and its ability to provide the quality and quantity of information desired for certain features. While some of this study’s identified benefits and barriers were consistent with the literature, others appeared unique to this social marketing and marine environment situation. The article concludes with a discussion of theoretical connections, practical implications, and future research recommendations.
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Rogers, Elizabeth A., Sarah C. Fine, Margaret A. Handley, Hodari B. Davis, James Kass, and Dean Schillinger. "Engaging Minority Youth in Diabetes Prevention Efforts Through a Participatory, Spoken-Word Social Marketing Campaign." American Journal of Health Promotion 31, no. 4 (January 5, 2016): 336–39. http://dx.doi.org/10.4278/ajhp.141215-arb-624.
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Purpose. To examine the reach, efficacy, and adoption of The Bigger Picture, a type 2 diabetes (T2DM) social marketing campaign that uses spoken-word public service announcements (PSAs) to teach youth about socioenvironmental conditions influencing T2DM risk. Design. A nonexperimental pilot dissemination evaluation through high school assemblies and a Web-based platform were used. Setting. The study took place in San Francisco Bay Area high schools during 2013. Subjects. In the study, 885 students were sampled from 13 high schools. Intervention. A 1-hour assembly provided data, poet performances, video PSAs, and Web-based platform information. A Web-based platform featured the campaign Web site and social media. Measures. Student surveys preassembly and postassembly (knowledge, attitudes), assembly observations, school demographics, counts of Web-based utilization, and adoption were measured. Analysis. Descriptive statistics, McNemar’s χ2 test, and mixed modeling accounting for clustering were used to analyze data. Results. The campaign included 23 youth poet–created PSAs. It reached >2400 students (93% self-identified non-white) through school assemblies and has garnered >1,000,000 views of Web-based video PSAs. School participants demonstrated increased short-term knowledge of T2DM as preventable, with risk driven by socioenvironmental factors (34% preassembly identified environmental causes as influencing T2DM risk compared to 83% postassembly), and perceived greater personal salience of T2DM risk reduction (p < .001 for all). The campaign has been adopted by regional public health departments. Conclusion. The Bigger Picture campaign showed its potential for reaching and engaging diverse youth. Campaign messaging is being adopted by stakeholders.
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Lambe, Fiona, Oliver Johnson, Caroline Ochieng, Lillian Diaz, and Koheun Lee. "What’s health got to do with it?" Journal of Social Marketing 9, no. 1 (January 7, 2019): 94–110. http://dx.doi.org/10.1108/jsocm-03-2018-0027.
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Purpose Clean cookstoves have emerged over the past half century as an important technological innovation to reduce indoor air pollution from cooking with traditional fuels. However, widespread adoption remains elusive, suggesting the need for other measures to accompany dissemination of clean cookstoves. Despite knowledge about health impacts of cookstove smoke and a body of evidence pointing to the efficacy of health education for supporting behaviour change, health messaging is relatively unexplored in the cookstove sector. This paper aims to present findings from action research in Cambodia that investigates how social innovation around positive and negative health messaging influences demand for clean biomass cookstoves. Design/methodology/approach An action research approach was taken, involving the design and implementation of a health marketing campaign alongside promotion of a clean burning biomass cookstove. Four communes were assigned as intervention communes and a fifth as the control group. Among the four intervention communes, two were provided with positive health messaging and the other two with negative health messaging. The methods included a baseline study of 381 households using structured surveys, roll-out of the health campaign, in-depth interviews with households and sales agents, ten focus group discussions with households and an endline structured survey of all 381 households. Findings Neither the type (positive/negative) nor the intensity of the health campaigns had a significant impact on stove sales. Sales results show no pattern in either variable, and sales in the control commune were not lower than in communes where health campaigns were used. However, health messaging did increase awareness about health impacts of cooking with traditional biomass burning stoves. For almost all communes, in particular those that received positive-tone messages, an increased awareness of the health impact of cooking with traditional biomass burning stoves was observed. Cookstove price and personal characteristics of individual sales agents were shown to be the strongest factors affecting sales. Research limitations/implications The study relied on sales agents to deliver pre-assigned health messages. However, some sales agents did not follow instructions in delivering the messages, which made it difficult to compare the efficacy of the different campaign approaches. Due to a delay in the study, the campaign overlapped with the planting season when disposable incomes of famers is typically limited, reducing their ability to purchase a new cookstove. The 10-week duration of the campaign may not have been long enough to see an impact on sales, particularly for a product viewed as expensive for the average consumer. Practical implications The skill and motivation of individual sales agents can greatly affect cookstove marketing campaigns. The efficacy of individual sales agents appears to have been the strongest factor affecting sales, with the most successful sales agent using a combination of messages, including health information, to convince households to purchase the stoves. This warrants further study; designers of stove promotion campaigns might be able to learn from the behaviour and strategies of highly effective sales agents. Price continues to be an important factor influencing the adoption of clean cookstoves. In Cambodia, the main drivers of cookstove purchase (beside the sales agent) were availability of disposable income, time and fuel saved. Social implications Health messaging was shown to have minimal effect on cookstove purchase. Indeed, it is clear that cookstove adoption is influenced by multiple factors linked in complex ways. This is a very important finding for public health workers, who need to think more broadly about how they achieve the public health goals associated with cleaner cooking through approaches that do not necessarily focus on individual health goals. Originality/value Although health messaging has shown promise as an approach for supporting behaviour change in other sectors, it has not been widely studies in the context of clean cookstove adoption. This paper contributes to filling this gap and suggests some lines of enquiry for future research. The study pioneered innovative methods such as action research, use of graphic images and using established local sales agents as means of communicating messages about the health risks of cooking smoke and the benefits of improved cookstoves.
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Marcus, Bess H., Stephen W. Banspach, R. Craig Lefebvre, Joseph S. Rossi, Richard A. Carleton, and David B. Abrams. "Using the Stages of Change Model to Increase the Adoption of Physical Activity among Community Participants." American Journal of Health Promotion 6, no. 6 (July 1992): 424–29. http://dx.doi.org/10.4278/0890-1171-6.6.424.
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Purpose. This study examined the use of the stages of change model to design an exercise intervention for community volunteers. Design. The “Imagine Action” campaign was a community-wide event incorporating the involvement of local worksites and community agencies. Community members registering for the campaign were enrolled in a six-week intervention program designed to encourage participation in physical activity. Subjects. Six hundred and ten adults aged 18 to 82 years old enrolled in the program. Seventy-seven percent of the participants were female and the average age was 41.8 years (SD = 13.8). Setting. The campaign was conducted in a city with a population of approximately 72,000 and was promoted throughout community worksites, area schools, organizations, and local media channels. Measures. One question designed to assess current stage of exercise adoption was included on the campaign registration form as were questions about subject name, address, telephone number, birthdate, and gender. Intervention. The intervention included written materials designed to encourage participants to initiate or increase physical activity, a resource manual describing activity options in the community, and weekly “fun walks” and “activity nights.” Results. A Stuart-Maxwell test for correlated proportions revealed that subjects were significantly more active after the six-week intervention. Sixty-two percent of participants in Contemplation became more active while 61 % in Preparation became more active. Conclusions. Most participants increased their stage of exercise adoption during the six-week intervention. This study provides preliminary support for use of the stages of change model in designing exercise interventions.
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Sullivan, Katherine V. R. "The gendered digital turn: Canadian mayors on social media." Information Polity 26, no. 2 (June 3, 2021): 157–71. http://dx.doi.org/10.3233/ip-200301.
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Women continue to occupy lesser positions of power at all political levels in Canada, although scholars still argue on the accessibility of municipal politics to women. However, no previous study has systematically examined the gender ratio of mayors across Canada, as well as their (active) use of social media platforms in a professional capacity. Using novel data, this study examines the variation in social media adoption and active use by gender outside of an electoral campaign. Results show that there is a higher proportion of women mayors who have a Facebook page, as well as Twitter and Instagram accounts and who actively use them outside of electoral campaigns, when compared with men mayors’ social media practices.
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Khodyakov, Dmitry, M. Susan Ridgely, Christina Huang, Katherine O. DeBartolo, Melony E. Sorbero, and Eric C. Schneider. "Project JOINTS: What factors affect bundle adoption in a voluntary quality improvement campaign?" BMJ Quality & Safety 24, no. 1 (November 5, 2014): 38–47. http://dx.doi.org/10.1136/bmjqs-2014-003169.
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Szymczyk, Michał, and Bogumił Kamiński. "Dynamics Of Innovation Diffusion With Two Step Decision Process." Foundations of Computing and Decision Sciences 39, no. 1 (February 1, 2014): 39–53. http://dx.doi.org/10.2478/fcds-2014-0004.
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Abstract The paper discusses the dynamics of innovation diffusion among heterogeneous consumers. We assume that customers’ decision making process is divided into two steps: testing the innovation and later potential adopting. Such a model setup is designed to imitate the mobile applications market. An innovation provider, to some extent, can control the innovation diffusion by two parameters: product quality and marketing activity. Using the multi-agent approach we identify factors influencing the saturation level and the speed of innovation adaptation in the artificial population. The results show that the expected level of innovation adoption among customer’s friends and relative product quality and marketing campaign intensity are crucial factors explaining them. It has to be stressed that the product quality is more important for innovation saturation level and marketing campaign has bigger influence on the speed of diffusion. The topology of social network between customers is found important, but within investigated parameter range it has lover impact on innovation diffusion dynamics than the above mentioned factors
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Carlson, Matthew M. "Electoral Reform and the Costs of Personal Support in Japan." Journal of East Asian Studies 6, no. 2 (August 2006): 233–58. http://dx.doi.org/10.1017/s1598240800002319.
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How does the choice of electoral rules affect politicians' incentives to campaign on the basis of personalized support? This article examines to what extent the adoption of new electoral and campaign finance rules affects the incentive of politicians in Japan's Liberal Democratic Party to rely on personal support organizations calledkoenkai.The core of the analysis utilizes newly collected campaign finance data. The empirical analyses confirm a considerable weakening in the number of koenkai across systems as well as a decreased need for politicians to spend money in the proportional representation tier. These results highlight the importance of previous organizational legacies as well as the efforts of political actors to mitigate the effects of rule change on their election and reelection prospects.
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Marsh, S. P., D. J. Pannell, and R. K. Lindner. "The impact of agricultural extension on adoption and diffusion of lupins as a new crop in Western Australia." Australian Journal of Experimental Agriculture 40, no. 4 (2000): 571. http://dx.doi.org/10.1071/ea99080.
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The growth of the sweet white lupin industry in Western Australia is a classic case of the adoption and diffusion of a new innovation in agriculture. In 1979, following the release of the cultivar Illyarrie, and the development of effective agronomic practices, the Western Australian Department of Agriculture (Agriculture Western Australia) commenced a major extension campaign to promote lupins. Between 1978 and 1987, the area of lupins grown increased from 39 000 to 877 000 ha. However, the pattern of adoption varied widely between regions, with differences in starting time, rate and ceiling levels of adoption. In this paper, we examine regional differences in the start time of the adoption process, and estimate the impact of various factors by using multivariate regression analysis. Results suggest that both Agriculture Western Australia extension activities and the presence of private consultants contributed to earlier start times of the adoption process.
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Ediset, Ediset, and Jaswandi Jaswandi. "Metode Penyuluhan Dalam Adopsi Inovasi Inseminasi Buatan (Ib) Pada Usaha Peternakan Sapi Di Kabupaten Dharmasraya." JURNAL PETERNAKAN 14, no. 1 (April 17, 2017): 1. http://dx.doi.org/10.24014/jupet.v14i1.3395.
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This research was conducted in the area Dharmasraya Regency, West Sumatra Province. The purpose of this study determined : a) Method of extention in innovation adoption of artificial insemination (AI) in the cattle farm in the District Dharamasraya, and b) Social and economic factors that influence adoption of innovation Artificial Insemination (AI) in the cattle farm in the District Dharmasraya. This research used survey method and approach to the analysis of secondary data. The number of samples in this study were determined by quota sampling technique by reason of homogeneous samples, the farmers were already adopting innovations and cattle ranchers IB program participants snapping Birahi Artificial Insemination (GBIB) thus took a sample of 40 people. The data collected were primary data with the help of question naires and secondary data with the literature study and related agencies. Descriptive analysis of quantitative data which was calculated using a Likert scale. The results showed that the extension method in the adoption of IB in cattle breeding business in the Regency Dharmasraya been implemented, namely the extension methods home and farm visits with category, extension methods demonstrations by both categories, and the campaign extension methods with the medium category. Social and economic aspects such as business scale farmers, revenue, risk, active participation in the innovation adoption had no effect on aspects of the IB whereas age despite being influential in the adoption of innovation, but still in the category of less influential.
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Wang, Kevin Y., Hyung Min Lee, David Atkin, and Cheonsoo Kim. "Mapping Web Interactivity." International Journal of E-Politics 4, no. 4 (October 2013): 39–55. http://dx.doi.org/10.4018/ijep.2013100104.
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This paper explores the use of interactive communication and dialogic relationship building strategies on political campaign Web sites. In contrast to presidential races that often feature substantially more sophisticated campaign Web sites, congressional candidates’ ability and willingness to use the Web as an electioneering tool has varied greatly. The present research sought to address two broad research questions: 1) how candidates from the same electoral districts used their Web sites during the 2006 and 2010 congressional elections; and 2) to what extent could several candidate and district level variables explain the differences in Web utilization. A typology was proposed to examine the first question, while content analysis was performed to collect empirical data that addressed the second question. Results indicate that while the use of interactive Web strategies may be concentrated among candidates with certain characteristics in 2006, the adoption of social media in political campaigns has trickled down from the presidential level, and that interactive tools have become a norm in the 2010 congressional election, with virtually no observable differences emerging among candidates. Theoretical and practical implication for online political public relations is discussed.
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Calderwood, Michael S., Deborah S. Yokoe, Michael V. Murphy, Katherine O. DeBartolo, Kathy Duncan, Christina Chan, Eric C. Schneider, Gareth Parry, Don Goldmann, and Susan Huang. "Effectiveness of a multistate quality improvement campaign in reducing risk of surgical site infections following hip and knee arthroplasty." BMJ Quality & Safety 28, no. 5 (October 8, 2018): 374–81. http://dx.doi.org/10.1136/bmjqs-2018-007982.
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BackgroundQuality improvement (QI) campaigns appear to increase use of evidence-based practices, but their effect on health outcomes is less well studied.ObjectiveTo assess the effect of a multistate QI campaign (Project JOINTS, Joining Organizations IN Tackling SSIs) that used the Institute for Healthcare Improvement’s Rapid Spread Network to promote adoption of evidence-based surgical site infection (SSI) prevention practices.MethodsWe analysed rates of SSI among Medicare beneficiaries undergoing hip and knee arthroplasty during preintervention (May 2010 to April 2011) and postintervention (November 2011 to September 2013) periods in five states included in a multistate trial of the Project JOINTS campaign and five matched comparison states. We used generalised linear mixed effects models and a difference-in-differences approach to estimate changes in SSI outcomes.Results125 070 patients underwent hip arthroplasty in 405 hospitals in intervention states, compared with 131 787 in 525 hospitals in comparison states. 170 663 patients underwent knee arthroplasty in 397 hospitals in intervention states, compared with 196 064 in 518 hospitals in comparison states. After the campaign, patients in intervention states had a 15% lower odds of developing hip arthroplasty SSIs (OR=0.85, 95% CI 0.75 to 0.96, p=0.01) and a 12% lower odds of knee arthroplasty SSIs than patients in comparison states (OR=0.88, 95% CI 0.78 to 0.99, p=0.04).ConclusionsA larger reduction of SSI rates following hip and knee arthroplasty was shown in intervention states than in matched control states.
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Korzeniewski, Krzysztof, Alina Augustynowicz, and Anna Lass. "Deworming Campaign in Eastern Afghanistan – Prevalence of Intestinal Parasites and Adoption of Treatment Strategy." Tropical Journal of Pharmaceutical Research 14, no. 12 (January 13, 2015): 2299. http://dx.doi.org/10.4314/tjpr.v14i12.21.
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Prisca, Hannah. "Perancangan Program Kampanye Rescue and Adopt Melalui Webtoon Four Little Feet Untuk Membangun Sikap Kepedulian Pada Hewan." Journal of Servite 1, no. 1 (December 7, 2019): 50. http://dx.doi.org/10.37535/102001120195.
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Perancangan Kampanye Rescue and Adopt Melalui Webtoon “Four Little Feet” untuk Let’s Adopt Indonesia merupakan bentuk upaya meningkatkan awareness target audience bahwa setiap anjing dan kucing memiliki hak yang sama untuk mendapatkan kesempatan hidup yang layak. Juga meningkatkan awareness mengenai pentingnya partisipasi masyarakat dalam kegiatan rescue dan adopsi. Hal ini dikarenakan komunitas penyelamat hewan sudah memberikan kontribusi dalam menolong hewan-hewan yang terluka, dan terlantar namun jumlahnya masih belum cukup jika dilihat hewan-hewan yang terlantar masih banyak hidup di jalan. Yang menjadi tantangan bagi komunitas ini adalah human resources serta inisiatif masyarakat dalam kegiatan rescue dan adopsi sehingga diharapkan dengan meningkatnya inisiatif, akan mendorong lebih banyaknya hewan tertolong dan pulih, hingga teradopsi.Perancangan materi desain kampanye ini memiliki target audience berusia 16-31tahun yang mulai dan sudah menginjak dewasa dan lebih bertanggungjawab. Materi kampanye yaitu Webtoon, e-poster,dan Line Sticker. Dalam perancangan karya visual kampanye sosial ini, digunakan Sistem Perancangan Kampanye oleh Yongki Safanayong, dimana langkah-langkah pembuatannya meliputi latar belakang fakta, identifikasi masalah, analisis situasi, analisis tantangan dan peluang, strategi kampanye, komponen kampanye/pemilihan media, visualisasi, dan produksi.
Rescue and Adopt Campaign Design Through "Four Little Feet" Webtoon for Let's Adopt Indonesia is a way of raising awareness of the target audience that every dog and cat have the same right to get a decent living opportunity. It also raises awareness about the importance of community participation in rescue and adoption activities. The reason is that animal rescue communities have contributed to helping wounded, abandoned animals but the numbers are still insufficient there are still many abandoned animals living on the streets. The challenge for this community is human resources as well as community initiatives in rescue and adoption activities so hopefully with increased initiative, more animals have the oppotunity to be rescued and recovered, until adopted. The design of this campaign design material has a target audience aged 16-31 years who started and have grown up and be more responsible. Campaign materials are Webtoon, e-poster, and Line Sticker. In designing the visual work of this social campaign. The social campaign design materials were adopted from the System Design Campaign by Yongki Safanayong, which measures manufacturing background, including facts, problem identification, analysis of the situation, analysis of challenges and opportunities, campaign strategy, components of the campaign / media selection, visualization, and production.
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Meyer, Gary, and James W. Dearing. "Respecifying the Social Marketing Model for Unique Populations." Social Marketing Quarterly 3, no. 1 (January 1996): 44–52. http://dx.doi.org/10.1177/152450049600300105.
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Social marketing strategies are deployed in social change campaigns around the world. Yet the usefulness of social marketing strategies to affect behavior change among unique population members is not well known. Social marketing is efficient and cost-effective when a campaign targets a sufficiently large audience so as to achieve economies of scale. Unique population groups, however, typically consist of few members. How can efficiency be achieved with small target audiences? To solve this conundrum we suggest that certain social marketing strategies (environmental mapping, formative evaluation, interpersonal communication channels, and the nonmonetary costs of adoption) should be emphasized, and others (program management and target audience segmentation) deemphasized, in program design. We use examples drawn from a recent study of HIV prevention programs in San Francisco to illustrate this point.
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Dutton, Michael, and Lee Tianfu. "Missing the Target? Policing Strategies in the Period of Economic Reform." Crime & Delinquency 39, no. 3 (July 1993): 316–36. http://dx.doi.org/10.1177/0011128793039003004.
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During the 1980s, the People's Republic of China experienced a significant rise in crime as well as an accompanying increase in the fear of crime in the general population. This article documents how the Chinese government leadership initially responded to this situation through mass campaigns. The adoption of this campaign style of policing foreshadowed a more fundamental change in the nature of policing in China. The authors show how specialized policing with selective targeting replaced the all round policing of the past. The article documents the emergence of specialized forms of policing for special professions, special populations, and key areas. The authors posit that this form of policing grew out of the demands for security in the economic reform period, but ultimately threatens the reform program by instituting extralegal forms of control.
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Yoga, I. Made Sindhu, Ni Putu Dyah Permatha Korry, and Ni Made Dhian Rani Yulianti. "Information technology adoption on digital marketing communication channel." International journal of social sciences and humanities 3, no. 2 (July 10, 2019): 95–104. http://dx.doi.org/10.29332/ijssh.v3n2.297.
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This research aimed at contributing academically related to the effort of information technology adoption particularly in digital channels of marketing communication, such as website and social media, to be optimized by Small-Medium size Enterprises (SMEs) in Bali. The main focus is on various travel agents and ticketing in small and medium scale which using the media of information technology in order to build brand awareness of their services and attracting their potential target market. Snowball sampling was used to 16 informants through the semi-structured interview as a qualitative research method. This research aims at addressing how marketers knowing and using information technology to deliver their business activities, while they tend to face a number of barriers to realize and process data from those marketing channels as an analysis supporting tools for crafting marketing campaign strategies and optimizing as a business strategic decision. Furthermore, the paradigm of society that traditional channels and digital channels of marketing communication as a different thing, which lead to the failure of the integration of marketing communication.
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Bowler, Shaun, Todd Donovan, and Ken Fernandez. "The growth of the political marketing industry and the California initiative process." European Journal of Marketing 30, no. 10/11 (October 1, 1996): 166–78. http://dx.doi.org/10.1108/03090569610149872.
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Looks at the California initiative (referendum) process and its development. Outlines the political marketing industry, its techniques and development, as part of the initiative process. Examines the marketing industry in California and campaign techniques and practices. Considers why an industry devoted to political marketing arose when it did, over and above the simple adoption of campaigning techniques.
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Lambert, Sébastien, and Thomas Swerts. "‘From Sanctuary to Welcoming Cities’: Negotiating the Social Inclusion of Undocumented Migrants in Liège, Belgium." Social Inclusion 7, no. 4 (November 28, 2019): 90–99. http://dx.doi.org/10.17645/si.v7i4.2326.
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Cities have become important sites of sanctuary for migrants with a precarious legal status. While many national governments in Europe have adopted restrictive immigration policies, urban governments have undertaken measures to safeguard undocumented residents’ rights. Existing scholarship on sanctuary cities has mostly focused on how cities’ stance against federal immigration policies can be interpreted as urban citizenship. What is largely missing in these debates, however, is a better insight into the role that local civil society actors play in pushing for sanctuary and negotiating the terms of social in- and exclusion. In this article, we rely on a qualitative study of the 2017 Sanctuary City campaign in Liège, Belgium, to argue that power relations between (and among) civil society actors and city officials help to explain why the meaning and inclusiveness of ‘sanctuary’ shifted over time. Initially, radical activists were able to politicize the issue by demanding the social inclusion of the ‘sans-papiers’ through grassroots mobilization. However, the cooptation of the campaign by immigrant rights organizations led to the adoption of a motion wherein the local government depicted the city as a ‘welcoming’ instead of a ‘sanctuary’ city. By showing how immigrant rights professionals sidelined radical activists during the campaign, we highlight the risk of depoliticization when civil society actors decide to cooperate with local governments to extend immigrant rights. We also underline the potential representational gap that emerges when those who are directly implicated, namely undocumented migrants, are not actively involved in campaigns that aim to improve their inclusion.
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Mackert, Michael, Allison Lazard, Ming-Ching Liang, Amanda Mabry, Sara Champlin, and Stephanie Stroever. "Saving time and resources: Observational research to support adoption of a hand hygiene promotion campaign." American Journal of Infection Control 43, no. 6 (June 2015): 656–58. http://dx.doi.org/10.1016/j.ajic.2015.02.020.
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Milne, G. D. "Technology transfer of novel ryegrass endophytes in New Zealand." NZGA: Research and Practice Series 13 (January 1, 2007): 237–39. http://dx.doi.org/10.33584/rps.13.2006.3067.
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The adoption of novel endophyte ryegrass in New Zealand has been successful and rapid, with AR1 novel endophyte seed representing 80% of the total ryegrass seed infected with endophyte within 3 years of release. Success was underpinned by a large amount of research into endophytes and the animal production benefits of novel endophytes. Awareness amongst farmers and seed retailers was created by scientists and seed company staff, often with an organised and collaborative campaign. The domination of the market with novel endophytes is likely to increase further with the on-farm success of AR1, and the recent introduction of third-generation endophytes. Keywords: endophyte, ryegrass, technology, transfer, adoption, knowledge, awareness, benefits, validation, research
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Marakarkandy, Bijith, Nilay Yajnik, and Chandan Dasgupta. "Enabling internet banking adoption." Journal of Enterprise Information Management 30, no. 2 (March 6, 2017): 263–94. http://dx.doi.org/10.1108/jeim-10-2015-0094.
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Purpose The integration of relevant antecedents into TAM would lead to better understanding of the decision factors which act as enablers for the adoption of internet banking. The purpose of the paper is to determine the influence of the antecedents subjective norm, image, banks initiative, internet banking self-efficacy, internet usage efficacy, trust, perceived risk, trialability and government support on the existing constructs of the technology acceptance model (TAM) and to test measurement invariance and the moderating effect of the demographic variables on the relationship between the latent constructs used in this augmented TAM. Design/methodology/approach A survey questionnaire was administered on internet banking users and a total of 300 responses were collected. A two-step approach suggested by Hair et al. (2006) and Schumacker and Lomax (2004) was used in this study. The proposed model was assessed using the confirmatory factor analysis approach. The structural model was then tested in order to establish nomological validity. The data based on four demographic dimensions gender, age, income, education were divided into two groups for each of these demographic dimensions. The invariance test was first performed on the measurement model and then on the structural model. The measurement model and structural model were subjected to tests of equivalence of parameters across groups. Findings To a large extent the results of the study supports the proposed model and thereby contributes to understand the influence of subjective norm, image, banks initiative, internet banking self-efficacy, internet usage efficacy, trust, perceived risk and government support on internet banking adoption. The predictor variables in the augmented TAM were able to explain 29.9 per cent of the variance in the actual usage of internet banking as compared to the TAM which was able to explain only 26.5 per cent variance in the actual usage of internet banking. A significant difference in the relationship between the different constructs of the model was observed when the model was subjected to multi-group invariance testing. Research limitations/implications The study suffers from the same limitations as most other studies involving TAM. In this study self-reported measures about the usage were taken as the actual usage. The findings of the study can be of use to marketers for target-specific marketing by customizing the marketing campaign focussing on the factors that were found to be strong influencers leading to the usage of internet banking for each target audience. Originality/value The main challenge in this study was to develop the conceptual model for the internet banking adoption by extending the TAM and to get a robust theoretical support from the extant literature for the relevant factors along with their relationship to uncover new insights about factors responsible for the internet banking adoption. The augmented model had an improved predictive capability and explanatory utility.
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White, Leanne. "“It’s time”: revolution and evolution in Australian political advertising." Journal of Historical Research in Marketing 8, no. 3 (August 15, 2016): 375–95. http://dx.doi.org/10.1108/jhrm-08-2015-0034.
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Purpose The purpose of this paper is to examine two significant political advertising campaigns which used the “It’s Time” slogan and to reflect on how these related to official, popular and commercial nationalism in Australia. The paper is primarily concerned with two main issues: identifying and examining the variety of images of Australia in two key television advertisements, and exploring the methods by which advertising agencies created positive images of Australia and Australians in the two campaigns. It specifically highlights the significance of the “It’s Time” campaign, which is relevant for scholars and advertisers seeking to understand effective political communication. Design/methodology/approach This paper examines television advertisements by using semiotics as the principal methodology. The research methodology devised for the advertisements consists of two main components: a shot combination analysis, also known as a shot-by-shot analysis, and a semiological reading of the visual and acoustic channels of the advertisement. Findings This paper examines the use of commercial nationalism in television advertising. As one of many social and cultural influences, advertisements assist the individual in understanding their notion of themselves and their relationship with the wider community – be it local, national, regional or global. The primary focus of this research is the phenomenon of commercial nationalism – the adoption of national signifiers in the marketplace. However, by examining the more general discourse on nationalism, particularly the voice of official nationalism – the promotion of nationalism by the nation-state (or those aspiring to power), the symbiotic relationship between these two complementary brands of nationalism is explored. Originality/value The methodology adopted for analysing the two political advertising campaigns offers conceptual and practical value. It provides a consistent set of terms and concepts for further research to build upon. The paper provides insights for the marketing or examination of advertising campaigns. The paper demonstrates the power of market research to inform a framing strategy for a political campaign. The paper contributes to the body of knowledge in this area and thus society’s understanding of these important periods in the nation’s history. In particular, the paper provides an exploration into the “It’s Time” campaign and how it mobilised a broader cultural awakening to engineer success at the ballot box in 1972. The two case studies examined in this paper are relevant to political scientists and media and communication scholars.
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Argote, Pablo. "Incumbency advantage and shocks in the electorate: the adoption of voluntary voting." European Political Science Review 12, no. 2 (February 27, 2020): 173–97. http://dx.doi.org/10.1017/s1755773920000041.
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AbstractAlthough the advantage that incumbents may have over challengers has been extensively studied, less is known about how incumbency advantage is affected by the adoption of voluntary voting. In this paper, I study incumbency advantage in Chile, a country that adopted voluntary voting in 2012. I find that incumbency advantage substantively decreases with voluntary voting. The primary mechanism explaining such reduction was the entry of high-quality challengers, who invested their campaign resources much more efficiently compared to office-holders. Overall, this paper contributes to the literature on electoral accountability by identifying how sensible is incumbency advantage to voluntary voting and the entry of high-quality challengers. Indeed, as incumbency advantage decreases when capable challengers compete for office, it suggests that “scaring-off” skilled candidates is one of the drivers of such advantage.
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ELOUNDOU-ENYEGUE, PARFAIT M., DOMINIQUE MEEKERS, and ANNE EMMANUÈLE CALVÈS. "FROM AWARENESS TO ADOPTION: THE EFFECT OF AIDS EDUCATION AND CONDOM SOCIAL MARKETING ON CONDOM USE IN TANZANIA (1993–1996)." Journal of Biosocial Science 37, no. 3 (December 6, 2004): 257–68. http://dx.doi.org/10.1017/s0021932004007011.
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This paper uses retrospective event-history data covering a four-year period to examine the timing of exposure to HIV/AIDS education and social marketing condom promotion campaigns, relative to the timing of changes in sexual risk behaviour in Tanzania. Analysis of the event-history data shows that the process of exposure to AIDS education messages and exposure to brand advertising for Salama brand condoms was very different. While exposure to AIDS education was early and gradual, exposure to Salama brand condoms started later, but was much more rapid. After one year of advertising, over half of the target population had been reached by the Salama advertising campaign, mostly through newspapers, radio and television. During the study period, condom use increased from 15% at the beginning of 1993 to 42% at the end of 1996. Increases in condom use were driven both by men who became sexually active, and by men who were not yet protected, or not fully protected. The results further show that it is uncommon for men who adopted condom use to return to more risky behaviour, which suggests that behaviour change in the study population is permanent.
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Heinemann, Isabel. "Abortion and adoption as two poles of reproductive decision-making in the United States during the 1980s." Journal of Modern European History 17, no. 3 (June 20, 2019): 280–96. http://dx.doi.org/10.1177/1611894419854622.
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The 1980s were characterized not only by Ronald Reagan’s rhetoric of ‘traditional family values’ but also by a fierce anti-abortion movement that challenged the legalization of abortion. While the women’s movement fought to preserve abortion rights and reproductive choice, an organization that originated with the 1970s women’s rights and self-help movements conceived ‘adoption’ as a moral alternative to abortion. The self-help organization Concerned United Birthparents, founded in 1976 sought the opening of records and moral recognition for ‘birthmothers’ (and later ‘birth-parents’ in general). While their emphasis on adoption as an alternative to abortion seemed to meet with President Reagan’s pro-adoption campaign and the Christian Right’s support for adoption, Concerned United Birthparents nonetheless pursued an agenda of its own, demanding respect and legitimacy for unmarried women’s reproductive decision-making. This article draws primarily on the records of Concerned United Birthparents to develop a new perspective on single women’s changing perception of their reproductive rights and choices in the 1980s. Transforming an originally conservative claim (‘adoption instead of abortion’) into individual ‘adoption rights’ and an inclusive concept of ‘choice’, Concerned United Birthparents drew on the social movements of the period. Moreover, it provided a case for liberal reproductive decision-making within an ultra-conservative political climate that challenges the assumption of an all-encompassing conservative revolution.
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N, Dr Narasimhamurthy. "Use, Adoption and Rise of Web Media as tools of Communication for Election Campaign in India." IOSR Journal of Humanities and Social Science 19, no. 6 (2014): 01–09. http://dx.doi.org/10.9790/0837-19670109.
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Globisch, Joachim, Elisabeth Dütschke, and Martin Wietschel. "Adoption of electric vehicles in commercial fleets: Why do car pool managers campaign for BEV procurement?" Transportation Research Part D: Transport and Environment 64 (October 2018): 122–33. http://dx.doi.org/10.1016/j.trd.2017.10.010.
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Khodyakov, Dmitry, M. Susan Ridgely, Christina Huang, Melony E. Sorbero, and Eric C. Schneider. "WHAT FACTORS AFFECT BUNDLE ADOPTION IN A VOLUNTARY QUALITY IMPROVEMENT CAMPAIGN?: AN ASSESSMENT OF PROJECT JOINTS." BMJ Quality & Safety 23, no. 4 (March 17, 2014): 348.1–348. http://dx.doi.org/10.1136/bmjqs-2014-002893.4.
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Palm, Alvar, and Björn Lantz. "Information dissemination and residential solar PV adoption rates: The effect of an information campaign in Sweden." Energy Policy 142 (July 2020): 111540. http://dx.doi.org/10.1016/j.enpol.2020.111540.
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Griggs, Peter. "Entomology in the Service of the State: Queensland Scientists and the Campaign against Cane Beetles, 1895 - 1950." Historical Records of Australian Science 16, no. 1 (2005): 1. http://dx.doi.org/10.1071/hr05004.
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The Queensland sugar industry between 1880 and 1950 faced a major agricultural crisis. The annual cane crops were attacked periodically by white grubs, the larvae of different species of native beetles found along the Queensland coast. Both canegrower and miller suffered considerable financial losses during these outbreaks. Entomologists engaged by the Queensland Government sought strategies to reduce this damage. This paper begins by discussing the biology of the beetles that troubled the Queensland sugar industry. The organizations and personalities involved in the research to combat the depredation by the white grubs are outlined in the second part of this paper. The extent of the canegrowers' adoption of the entomologists' advice on ways to reduce the impact of white grubs is reviewed in the third section of this paper. In the final section, the solution to the canegrowers' woes is discussed, although it will be highlighted that the widespread adoption of benzene hexachloride in the 1950s only provided protection until the Queensland Government banned the use of this insecticide in 1987.
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Ajilore, Kolade, Helen Ambassador-Brikins, and Kevin Onyenankeya. "Demography, Knowledge-Gap Effect and Exclusive Breastfeeding Campaign in Lagos and Ogun States, Nigeria." Global Journal of Health Science 9, no. 12 (November 20, 2017): 176. http://dx.doi.org/10.5539/gjhs.v9n12p176.
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Resistance to six-months exclusive breastfeeding remains pervasive among mothers in spite of the numerous health and economic benefits of breastfeeding. Experts attribute the nonchalance towards exclusive breastfeeding to several factors, including myths and traditional beliefs as well as fear that breastfeeding weakens the breast fibre and consequently, quickens the sagging of the breast and the woman’s sexual appeal. In Nigeria, government and non-governmental agencies continue to promote exclusive breastfeeding for the first six months of life. The purpose of this paper was to investigate the influence of socio-economic variables on the awareness, knowledge and adoption of the six months exclusive breastfeeding campaign in two Nigerian states.A mixed methods design was employed. First, a series of in-depth interviews was conducted with six health care workers in Lagos and Ogun States. Thereafter, 1500 copies of a questionnaire containing16 items were administered to a purposively drawn sample of lactating mothers whose babies fell within the age range of 0 and 12 months.The results showed a high awareness level of the six-months exclusive breastfeeding campaign. Chi Square test suggests that the socio economic status of women does not significantly influence their awareness of the six months exclusive breastfeeding (p>0.060). Similarly, respondents’ educational levels showed no significant influence on their knowledge of six months exclusive breastfeeding (p > 0.070).Contrary to the thesis of the knowledge gap communication theory, awareness does not depend on socio economic status. In all, demographics of women in Lagos and Ogun states do not influence their awareness, knowledge and adoption of six months exclusive breastfeeding.
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Sevin, Efe, and Sarphan Uzunoğlu. "Do Foreigners Count? Internationalization of Presidential Campaigns." American Behavioral Scientist 61, no. 3 (March 2017): 315–33. http://dx.doi.org/10.1177/0002764217701215.
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The U.S. presidential elections always attract the attention of foreign audiences—who, despite not being able to vote, choose to follow the campaigns closely. For a post that is colloquially dubbed as the “Leader of the Free World,” it is not unexpected to see such an interest coming from nonvoters. Mimicking almost hosting a megaevent, the elections increase the media coverage on the United States, thus making the elections a platform to communicate with the rest of the world and to influence the reputation of the country, or its nation brand. This study postulates that the increasing adoption of social media by campaigns as well as ordinary users, increase the symbolic importance of presidential elections for foreign audiences in two ways. First, foreign audiences no longer passively follow the campaign but rather present their input to sway the American public opinion through social media campaigns. Second, foreign audiences are exposed to a variety of messages ranging from official campaigns to late-night comedy shows to local grassroots movements. The audiences both enjoy a more in-depth understanding of the elections campaigns and are exposed to alternative political views. In this study, the 2016 U.S. presidential elections are positioned as a megaevent that can influence the American nation brand. Through a comparative content and network analyses of messages disseminated over social media in the United Kingdom, Turkey, Canada, and Venezuela, the nation branding–related impacts of election campaigns are investigated.
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Huang, Zeying, and Di Zeng. "Factors Affecting Salt Reduction Measure Adoption among Chinese Residents." International Journal of Environmental Research and Public Health 18, no. 2 (January 8, 2021): 445. http://dx.doi.org/10.3390/ijerph18020445.
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China has the highest mortality rate caused by diseases and conditions associated with its high-salt diet. Since 2016, China has initiated a national salt reduction campaign that aims at promoting the usage of salt information on food labels and salt-restriction spoons and reducing condiment and pickled food intake. However, factors affecting individuals’ decisions to adopt these salt reduction measures remain largely unknown. By comparing the performances of logistic regression, stepwise logistic regression, lasso logistic regression and adaptive lasso logistic regression, this study aims to fill this gap by analyzing the adoption behaviour of 1610 individuals from a nationally representative online survey. It was found that the practices were far from adopted and only 26.40%, 22.98%, 33.54% and 37.20% reported the adoption of labelled salt information, salt-restriction spoons, reduced condiment use in home cooking and reduced pickled food intake, respectively. Knowledge on salt, the perceived benefits of salt reduction, participation in nutrition education and training programs on sodium reduction were positively associated with using salt information labels. Adoption of the other measures was largely explained by people’s awareness of hypertension risks and taste preferences. It is therefore recommended that policy interventions should enhance Chinese individuals’ knowledge of salt, raise the awareness of the benefits associated with a low-salt diet and the risks associated with consuming excessive salt and reshape their taste choices.
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Huang, Zeying, and Di Zeng. "Factors Affecting Salt Reduction Measure Adoption among Chinese Residents." International Journal of Environmental Research and Public Health 18, no. 2 (January 8, 2021): 445. http://dx.doi.org/10.3390/ijerph18020445.
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China has the highest mortality rate caused by diseases and conditions associated with its high-salt diet. Since 2016, China has initiated a national salt reduction campaign that aims at promoting the usage of salt information on food labels and salt-restriction spoons and reducing condiment and pickled food intake. However, factors affecting individuals’ decisions to adopt these salt reduction measures remain largely unknown. By comparing the performances of logistic regression, stepwise logistic regression, lasso logistic regression and adaptive lasso logistic regression, this study aims to fill this gap by analyzing the adoption behaviour of 1610 individuals from a nationally representative online survey. It was found that the practices were far from adopted and only 26.40%, 22.98%, 33.54% and 37.20% reported the adoption of labelled salt information, salt-restriction spoons, reduced condiment use in home cooking and reduced pickled food intake, respectively. Knowledge on salt, the perceived benefits of salt reduction, participation in nutrition education and training programs on sodium reduction were positively associated with using salt information labels. Adoption of the other measures was largely explained by people’s awareness of hypertension risks and taste preferences. It is therefore recommended that policy interventions should enhance Chinese individuals’ knowledge of salt, raise the awareness of the benefits associated with a low-salt diet and the risks associated with consuming excessive salt and reshape their taste choices.
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Toledo, Luciano Augusto, Henrique Barros, Lucas Silva, Verônica Santos, and Wilder Pinto. "O marketing e o monstro: um estudo sobre o marketing de Cloverfield." Prisma.com 43 (2020): 170–92. http://dx.doi.org/10.21747/16463153/43a9.
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To compete with major productions, low-budget Hollywood studios seek to invest in different strategies to promote their productions and engage with their target audience. Within this proposal, Cloverfield franchise producers developed in 2008 a viral marketing-based strategy. By the Collective Subject Speech, the researchers sought out to understand how this strategy was developed, how it was implemented, and whether the film's success was due to the implemented campaign. The results obtained through qualitative analysis show that the good results achieved by the film are due to the efficiency of said campaign, especially in the correct understanding of its target audience (Youtube generation) and the adoption of different types of marketing actions (widgets and ARG) which generated the necessary engagement for the film to get a good box office and serve as a starting point for the development of a franchise.
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Schofield, P. E., J. Cockburn, D. J. Hill, and D. Reading. "Encouraging Attendance at a Screening Mammography Programme: Determinants of Response to Different Recruitment Strategies." Journal of Medical Screening 1, no. 3 (July 1994): 144–49. http://dx.doi.org/10.1177/096914139400100303.
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To predict attendance at a mammographic screening programme after a community health promotion campaign and attendance after a personal invitation in addition to that campaign. Setting – A pilot mammographic screening programme in Melbourne, Australia. Methods — Attendance was encouraged by a community health promotion campaign and one year later, a personal invitation was sent to all women who had not yet attended. Drawn from two regions of a defined area (close to and distant from the screening centre), 618 women were interviewed before the programme started, and subsequent attendance at the programme was recorded. Over half of the women (58%) in the sample residing close to the screening centre and 44% of women in the more distant sample attended. The personal invitation boosted attendance, particularly in the distal sample where attendance was more than doubled. Overall, attendance was predicted by ease of access to the programme; positive intention to attend; moderate experience of, perceived susceptibility to, concern about, and knowledge of breast cancer; adoption of other preventive health behaviours; having a job; and older age. Proximity to the programme, positive initial intentions, having heard of a mammogram, no concern about radiation from a mammogram, high personal control over health, and belonging to a club were associated with attendance after exposure to only the health promotion campaign. A personal invitation encouraged attendance among women without these characteristics. A personal invitation in addition to a community promotion campaign seems to overcome many barriers to attendance. Attendance may be further increased by informing women of the benefits of early detection and improving access to the screening centre.
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Balas, Michele C., Brenda T. Pun, Chris Pasero, Heidi J. Engel, Christiane Perme, Cheryl L. Esbrook, Tamra Kelly, et al. "Common Challenges to Effective ABCDEF Bundle Implementation: The ICU Liberation Campaign Experience." Critical Care Nurse 39, no. 1 (February 1, 2019): 46–60. http://dx.doi.org/10.4037/ccn2019927.
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Although growing evidence supports the safety and effectiveness of the ABCDEF bundle (A, assess, prevent, and manage pain; B, both spontaneous awakening and spontaneous breathing trials; C, choice of analgesic and sedation; D, delirium: assess, prevent, and manage; E, early mobility and exercise; and F, family engagement and empowerment), intensive care unit providers often struggle with how to reliably and consistently incorporate this interprofessional, evidence-based intervention into everyday clinical practice. Recently, the Society of Critical Care Medicine completed the ICU Liberation ABCDEF Bundle Improvement Collaborative, a 20-month, nationwide, multicenter quality improvement initiative that formalized dissemination and implementation strategies and tracked key performance metrics to overcome barriers to ABCDEF bundle adoption. The purpose of this article is to discuss some of the most challenging implementation issues that Collaborative teams experienced, and to provide some practical advice from leading experts on ways to overcome these barriers.
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Austin, Mary. "Challenging Disregard: Advocacy Journalism and the Campaign for Domestic Worker Legislation in Indonesia." Jurnal Perempuan 22, no. 3 (September 16, 2017): 201. http://dx.doi.org/10.34309/jp.v22i3.192.
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<p>This article examines a recent ILO funded project designed to engage more Indonesian journalists and media organizations in advocacy journalism on behalf of domestic worker legislation. Applying Ann Stoler’s notion of ‘disregard’ in the context of post-Suharto<br />democratization, I illustrate how established newsroom practices and patterns of reporting helped maintain distinctions between ‘home’ and overseas domestic workers which impeded progress towards comprehensive legislation. Indonesia’s endorsement of the adoption of ILO Convention 189 in June 2011 opened up political opportunities, provided a framework for re-scripting media narratives and encouraged journalists to give more space to domestic workers’ voices. At the same time, increased media coverage enabled those opposed to legislation to reiterate a gendered disregard for the social and economic value of domestic work.</p>
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Razvodovsky, Y. E., V. Y. Smirnov, and P. B. Zotov. "Forecasting of fatal alcohol poisonings rate in Russia." I.P.Pavlov Russian Medical Biological Herald 24, no. 4 (December 15, 2016): 67–77. http://dx.doi.org/10.23888/pavlovj2016467-77.
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This article tests the possibility of forecasting of fatal alcohol poisonings rate in Russia using the analysis of time series from 1956 to 2013. The results from present study support the hypothesis that a change in the affordability of alcohol was the key determinant of dramatic fluctuations in the fatal alcohol poisonings rate in Russia during the last decades. Most visible effect of measures on restriction of alcohol’s availability was during antialcohol campaign 1985-1988 and following the adoption of new antialcohol initiatives in 2005. This study highlighted the limitations associated with forecasting of fatal alcohol poisonings rate using extrapolation of time series. Adoption of new antialcohol initiatives in 2005 appeared as an intervention witch effected the trends in fatal alcohol poisonings rate. This suggests that different kinds of social interventions hamper reliable forecasting of fatal alcohol poisonings rate.
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McGraw, Deven. "Privacy and Health Information Technology." Journal of Law, Medicine & Ethics 37, S2 (2009): 121–49. http://dx.doi.org/10.1111/j.1748-720x.2009.00424.x.
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In discussions of health reform, the increased use of health information technology (health IT) is a common element of nearly every serious proposal on the table. Health IT includes electronic health records kept by providers, personal health records offered by health insurance plans or owned by consumers, and electronic health information exchanges. Although health reform initiatives being discussed contain little detail regarding health IT, in general they promote health IT to facilitate the electronic sharing of health information to improve individual and population health. During the 2008 presidential campaign, the health care proposals of both President Obama and Senator McCain discussed health IT. President Obama’s proposal invests $50 billion over the next five years to promote the adoption of health IT with privacy safeguards. Senator McCain’s plan also encouraged the adoption of health IT, with an emphasis on coordination.
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Roeseler, April, Tonia Hagaman, and Caroline Kurtz. "The Use of Training and Technical Assistance to Drive and Improve Performance of California’s Tobacco Control Program." Health Promotion Practice 12, no. 6_suppl_2 (November 2011): 130S—143S. http://dx.doi.org/10.1177/1524839911419297.
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The California Department of Public Health, California Tobacco Control Program uses a social norm–change strategy to reduce the uptake and continued use of tobacco products. The statewide media campaign frames the message, community-level projects implement advocacy campaigns, and statewide-funded projects build the capacity of community-level projects. The California Tobacco Control Program’s technical assistance (TA) system has evolved over time because of changing needs, evaluation findings, and budget considerations. However, TA services continue to strategically align with four statewide policy priorities: to eliminate secondhand smoke exposure, to counter protobacco influences, to reduce the availability of tobacco, and to promote cessation services. TA is the engine powering social change across California by playing a key role in the uptake of a single policy to facilitating the adoption of hundreds of tobacco control policies statewide. The inclusion of expert and peer-to-peer TA models broadly disseminates both evidence-based and tacit community-based knowledge. Comprehensive TA also levels the playing field for organizations and communities to effectively implement policy interventions. Together these approaches accelerate change throughout California communities.
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Biasini, Beatrice, Alice Rosi, Davide Menozzi, and Francesca Scazzina. "Adherence to the Mediterranean Diet in Association with Self-Perception of Diet Sustainability, Anthropometric and Sociodemographic Factors: A Cross-Sectional Study in Italian Adults." Nutrients 13, no. 9 (September 20, 2021): 3282. http://dx.doi.org/10.3390/nu13093282.
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The adoption of sustainable dietary models, such as the Mediterranean Diet (MD), can be a valuable strategy to preserve ecosystems and human health. This study aims to investigate in an Italian adult representative sample the adherence to the MD and to what extent it is associated with the self-perceived adoption of a sustainable diet, the consideration of the MD as a sustainable dietary model, and anthropometric and sociodemographic factors. By applying an online survey (n = 838, 18–65 years, 52% female), an intermediate level of MD adherence (median: 4.0, IR: 3.0–4.0) in a 0–9 range was observed. Only 50% of the total sample confirmed the MD as a sustainable dietary model, and 84% declared no or low perception of adopting a sustainable diet. Being female, having a higher income and education level, considering the MD as a sustainable dietary model, as well as the perception of having a sustainable diet were the most relevant factors influencing the probability of having a high score (≥6) of adherence to the MD. This study suggests a gradual shift away from the MD in Italy and supports the need to address efforts for developing intervention strategies tailored to adults for improving diet quality. Furthermore, a public campaign should stress the link between a diet and its environmental impact to foster nutritionally adequate and eco-friendly dietary behaviors.