Journal articles: 'Adidas'

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Guo, Qicun. "Analysis of Sports Industry Strategies During Covid-19 Pandemic: Cases from Nike and Adidas." Highlights in Business, Economics and Management 2 (November 6, 2022): 142–46. http://dx.doi.org/10.54097/hbem.v2i.2352.

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To explore the strategic situation of the sports industry during the Covid-19 Pandemic, this study used some cases of Nike and Adidas about advertisement and sponsorship during the pandemic. Through these analyses, it is clear to see the differences between Nike and Adidas’s operation patterns. It is also clear why Adidas is in a declining tendency during the pandemic. The competition between Nike and Adidas is an inevitable topic in the sports industry. They compete in many sports, such as soccer, basketball, and Esports. This study will collect the data about Nike and Adidas in different areas and analyze how they compete and who is the winner. After a detailed analysis of the cases, this study concluded that Nike is dominant in this competition now, even in some fields that Adidas used to dominate.

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Zhang, Xiaoyu. "Research on Adidas International Development Strategy under COVID-19." BCP Business & Management 14 (November 24, 2021): 39–52. http://dx.doi.org/10.54691/bcpbm.v14i.126.

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Affected by COVID-19, Adidas' global net sales in 2020 decreased by 3.756 billion euros compared to 2019. Adidas's net sales worldwide decreased by 3756 million euros in 2020 compared to 2019. This article will analyze the changes in Adidas's operation situation and competitiveness under the impact of COVID-19. At the same time, combined with the 2016-2020 financial statement data publicly disclosed by Adidas, this article will analyze the specific impact of COVID-19 on Adidas' financial status and provide a more in-depth interpretation of the financial statements. The goal of this article is to analyze Adidas' future development strategy and make recommendations by analysing the impact of COVID-19 so that it can better meet the needs of external interests and internal management. Many scholars' relevant research is mostly on the development strategy research at the macro level. However, there is a lack of strategic research on the micro-enterprise level after being affected by COVID-19. This article first reviews the literature and expands new research directions based on existing research. Then, this article will use the PEST method to analyze the changes in Adidas's external macro environment under the influence of COVID-19 and apply the theory and methods of financial statement analysis to specific applications. Then this article will combine Potter's five forces model analysis method to further analyze Adidas' external environment and industry environment under the influence of COVID-19. Finally, this article will conclude and put forward development strategy recommendations.

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Luczak, Tony, Reuben F. Burch V, Brian Smith, John Lamberth, Daniel Carruth, Collin Crane, Marci Hoppa, and Bill Burgos. "Perception of Comfort, Fit, and Jumping Performance of Elite NCAA Division 1 Student-athletes: The Effect of Basketball Shoe Design – Part II." International Journal of Kinesiology and Sports Science 8, no. 3 (July 31, 2020): 45. http://dx.doi.org/10.7575/aiac.ijkss.v.8n.3p.45.

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Background: Assessing basketball shoe comfort and fit as personal protection equipment (PPE) at the collegiate level is unique. Objective: The purpose of Part II in this pilot study was to examine the effect of shoe design on the perception of comfort and fit after performing an acute series of jumps in elite male and female National Collegiate Athletic Association (NCAA) Division 1 basketball student-athletes. Method: A total of sixteen basketball student-athletes (six males, ten females) performed two rounds of acute series of four styled basketball jumps on two ForceDecksTM Force Platforms while trying to maximize jump height by tapping VertecTM Jump Vanes. The male student-athletes selected the AdidasTM Harden Vol. 3 and the AdidasTM SM Pro basketball shoes. The female student-athletes selected the Adidas Harden Vol. 3 and the Adidas Captain Marvel basketball shoes. Upon completion of each round of jumps, the student-athlete recorded their perception of comfort on a 110mm Visual Analog Scale (VAS) and fit on a seven-point Likert rating scale based against their most comfortable basketball shoes ever worn. Results: Results of this pilot study reported, on average, the male student-athletes preferred comfort and fit of the Adidas SM Pro basketball shoes and the female student-athletes preferred the Adidas Harden Vol. 3 basketball shoe, though differences were non-significant at p > 0.05. Conclusion: The use of a human factors assessment tool to evaluate basketball shoe comfort and fit and the influence of rated comfort and fit parameters on basketball jumping performance proved viable.

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Ang, Christopher Edbert, and Keni Keni. "Prediksi Brand Experience Dan Brand Image Terhadap Brand Loyalty: Brand Trust Sebagai Variabel Mediasi." Jurnal Manajerial Dan Kewirausahaan 3, no. 1 (March 18, 2021): 42. http://dx.doi.org/10.24912/jmk.v3i1.11286.

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The purpose of this study is to examine whether 1) Brand experience and brand image can predict brand loyalty of Adidas shoes in Jakarta. 2) brand experience and brand image can predict brand trust of Adidas shoes in Jakarta. 3) brand trust can predict brand loyalty of Adidas shoes in Jakarta. 4) brand trust mediates the prediction brand experience and brand image on brand loyalty of Adidas shoes in Jakarta. The sample in this study was 150 respondents in Jakarta who was selected by using the convenience sampling method. The result of this study show that 1) brand experience can positively predict the brand loyalty of Adidas shoes in Jakarta. While brand image cannot positively predict Adidas shoes in Jakarta. 2) Brand experience and brand image can positively predict brand trust of Adidas shoes in Jakarta. 3) Brand trust can positively predict the brand loyalty of Adidas shoes in Jakarta. 4) Brand trust can positively mediate brand experience on brand loyalty of Adidas shoes in Jakarta. While brand trust cannot positively mediate brand image on brand loyalty of Adidas shoes in Jakarta.Penelitian ini bertujuan untuk untuk menguji apakah 1) brand experience dan brand image dapat memprediksi brand loyalty sepatu Adidas di Jakarta. 2) brand experience dan brand image dapat memprediksi brand trust sepatu Adidas di Jakarta. 3) brand trust dapat memprediksi brand loyalty sepatu Adidas di Jakarta. 4) brand trust memediasi prediksi brand experience dan brand image terhadap brand loyalty sepatu Adidas di Jakarta. Sampel pada penelitian ini berjumlah 150 responden di Jakarta yang dipilih menggunakan metode convenience sampling. Penelitian ini memperoleh hasil berupa 1) brand experience dapat memprediksi secara positif terhadap brand loyalty sepatu Adidas di Jakarta. Sementara brand image tidak dapat memprediksi secara positif terhadap brand loyalty sepatu Adidas di Jakarta. 2) brand experience dan brand image dapat memprediksi secara positif terhadap brand trust sepatu Adidas di Jakarta. 3) brand trust dapat memprediksi secara positif terhadap brand loyalty sepatu Adidas di Jakarta. 4) brand trust dapat memediasi prediksi secara positif brand experience terhadap brand loyalty sepatu Adidas di Jakarta, sedangkan brand trust tidak dapat memediasi prediksi secara positif brand image terhadap brand loyalty sepatu Adidas di Jakarta.

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Li, Songqing. "Intertextuality as a strategy of glocalization: A comparative study of Nike’s and Adidas’s 2008 advertising campaigns in China." Semiotica 2019, no. 230 (October 25, 2019): 495–513. http://dx.doi.org/10.1515/sem-2017-0134.

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Abstract This paper examines within the theoretical framework of intertextuality the mobilization of glocalization as an international marketing strategy in Nike’s and Adidas’s 2008 advertising campaigns in China. Intertextuality is seen as a form of mediation through which the glocalization strategy conducted within the domain of global marking is taken up in the domain of advertising communication. The paper also assumes the interrelations of intertextual performance to value orientations and group affiliations. By analyzing intertextuality in relation to affinity groups, it aims to resolve to some extent the conundrum of Nike’s more successful than Adidas in the sportswear market of China in a social-semiotic perspective. Two print ads constituting a representative example of the corpus were selected for a qualitative analysis. The comparative analysis of intertextuality reveals the contrasting methods of glocalization applied by Nike and Adidas in their 2008 advertising campaigns, thus offering an explanation for Nike’s triumph in competition with Adidas in China.

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Batu, Reminta Lumban. "ANALISIS KOMPARATIF BAURAN PROMOSI TERHADAP VOLUME PENJUALAN SEPATU SPORT ADIDAS DAN NIKE DI KABUPATEN KARAWANG." Jurnal Ilmu Manajemen (JIMMU) 4, no. 1 (May 5, 2020): 20. http://dx.doi.org/10.33474/jimmu.v4i1.2634.

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Penelitian ini bertujuan untuk mengetahui perbandingan bauran promosi antara sepatu sport yang ada di Karawang. Untuk Mengetahui Bagaimana gambaran Bauran PromosipadaSepatu Sport Adidas dan Nike Untuk Mengetahui Bagaimana gambaran Volume Penjualanpada Sepatu Sport Adidas dan Nike Untuk Mengetahui Seberapa besar pengaruh Bauran Promosi terhadap Volume Penjualanpada Sepatu Sport Adidas dan Nike. Sampel dalam penelitian ini sebanyak 100 responden dari masing-masing produk yang merupakan konsumen yang pernah membeli dan memakai sepatu sport Adidas dan Nike. Analisis yang digunakan adalah analisi deskriftif dan analisis verifikatif. Hasil uji beda diperoleh bahwa tidak ada perbedaan yang sigfinikan antara sepatu sport Adidas dan Nike. Dan tidak ada hubunga antara sepatu sport Adidas dan Nike.Kata Kunci: Bauran promosi, Volume penjualan This study aims to compare the promotional mix of sports shoes in Karawang. To find out how the description of the promotion mix on Adidas and Nike sports shoes to find out how the sales volume description on Adidas and Nike sports shoes to find out how much influence the promotional mix has on sales volume on Adidas and Nike sports shoes. The sample in this study were 100 respondents from each product who were consumers who had bought and used Adidas and Nike sports shoes. The analysis used is descriptive analysis and verification analysis. Different test results obtained that there is no significant difference between Adidas and Nike sports shoes. And there is no connection between Adidas and Nike sports shoes.Keywords: Promotion mix, Sales volume

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Ghisleni, Taís Steffenello, and Nathane Spencer Trindade. "A PRESENÇA DIGITAL NO INSTAGRAM DA MARCA ADIDAS EM 2017." Cadernos de Educação Tecnologia e Sociedade 12, no. 4 (December 29, 2019): 335. http://dx.doi.org/10.14571/brajets.v12.n4.335-353.

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This project analyzes the digital presence of Adidas Brasil and Adidas Originals in 2017 on Instagram, covering the period of June and July of 2017. In this period, we analyzed how the brand develops its communication, mapping the characteristics and their differences on Instagram. The communication strategy most used by the brand Adidas Brasil and Adidas Originals was identified, as well as the brand operates in each profile. It was analyzed in which phase of the digital presence each profile is acting (STRUTZEL, 2015) and finalizing, it is presented which social media generates more engagement for the brand, through a qualitative/quantitative research, using the content analysis. Adidas Brasil and Adidas Originals use testimonial and information strategies through their publications on Instagram profiles. This work concludes that the two profiles are not at all stages of the digital presence, but Adidas Originals is the one that generates more engagement with the public.

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Fan, Yan-Ngo, Wenyi Wang, Chi-Wai Kan, Krailerck Visesphan, Kornchanok Boontorn, Jitti Pattavanitch, Thawatchai Intasean, and Rattanaphol Mongkholrattanasit. "An Analysis of Air Permeability of Men’s Quick-Dry Sportswear." E3S Web of Conferences 165 (2020): 05010. http://dx.doi.org/10.1051/e3sconf/202016505010.

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Air permeability is one of the thermal comfort properties of clothing and fabrics. This study evaluated the quick dry properties of summer men’s T-shirts of different brands (Nike, Adidas, Laishilong and Columbia) by studying the air permeability behavior. Both Nike and Adidas samples were knitted by single jersey, while double jersey was used for Laishilong and Columbia T-shirts. The materials for Adidas, Laishilong and Columbia were polyester while Nike was made of cotton and polyester. Overall, both Nike and Adidas were found to perform better in terms of air permeability than those of Laishilong and Columbia.

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Agnes, Novia, and Happy Darmawan. "Brand Awareness, Brand Image Dan Brand Loyalty Sebagai Prediktor Brand Equity Adidas." Jurnal Manajerial Dan Kewirausahaan 2, no. 1 (February 27, 2020): 240. http://dx.doi.org/10.24912/jmk.v2i1.7465.

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The purpose of this study to examine whether brand awareness, brand image and brand loyalty can predict brand equity Adidas in Jakarta. The population in this study were Adidas consumers in Jakrata. The sample was 100 respondents with a convenience sampling technique questionnarise ans using SmartPLS 3 software. Overall, the result of this research were brand awareness positive and significant as a predictor of brand equity, brand image positive and significant as a predictor of brand equity, and brand loyalty positive and significant as a predictor of brand equity. Tujuan dari penelitian ini adalah untuk menguji apakah brand awareness, brand image dan brand loyalty dapat memprediksi brand equity Adidas di Jakarta. Populasi dalam penelitian ini adalah konsumen Adidas di Jakarta. Sampel adalah 100 responden dengan kuesioner teknik convenience sampling dan menggunakan perangkat lunak SmartPLS 3. Secara keseluruhan, hasil dari penelitian ini brand awareness secara positif dan signifikan menjadi prediktor brand equity, brand image secara positif dan signifikan menjadi prediktor brand equity, brand loyalty secara positif dan signifikan menjadi prediktor brand equity Adidas.

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Pinto, T. "Too stripy for Adidas." Journal of Intellectual Property Law & Practice 3, no. 10 (October 1, 2008): 624–26. http://dx.doi.org/10.1093/jiplp/jpn155.

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Bilhuda, Ulwatul, and Thamrin Thamrin. "PENGARUH NORMA SUBJEKTIVE TERHADAP MINAT PEMBELIAN PRODUK SEPATU ADIDAS PALSU MELALUI SIKAP SEBAGAI VARIABEL MEDIASI STUDI KASUS MAHASISWA UNIVERSITAS NEGERI PADANG." Banking and Management Review 11, no. 1 (August 4, 2022): 1569–81. http://dx.doi.org/10.52250/bmr.v11i1.502.

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This study aims to prove and analyze the effect of subjective norms on the purchase interest of fake Adidas shoes through variable attitudes. In this study, the samples were 100 active students at Padang State University. The process of testing the hypothesis is carried out using Smart PLS, namely through analysis of structural equation models (SEM). The testing process is carried out in two stages, namely looking for direct effects and looking for indirect effects of exogenous variables on endogenous variables which are strengthened by a mediating variable. Based on the results of testing the first hypothesis, it was found that subjective norms had a positive and significant effect on student buying interest at Padang State University on fake Adidas shoes. The second hypothesis testing of subjective norms has a positive effect on student attitudes at Padang State University on fake Adidas shoes. The third hypothesis is that attitudes have a positive and significant effect on student interest at Padang State University to buy fake Adidas shoes while the fourth hypothesis is that subjective norms have an effect on buying interest in fake Adidas shoes after going through attitude as an intervening variable for students at Padang State University.

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Putri, Adelia Regita, Endang Sulistiyani, and Paniya Paniya. "The influence of Exchange Rate and Freight Cost Toward Export Volume of Adidas at PT Apparel One Indonesia 1 Semarang." JOBS (Jurnal Of Business Studies) 6, no. 2 (March 22, 2021): 123. http://dx.doi.org/10.32497/jobs.v6i2.2539.

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Exports volume of Adidas from time to time is not stable because the amount always fluctuates and shows the decrease every year. This study aims to determine the effect of the exchange rate and freight cost partially and simultaneously on the export volume of Adidas at PT Apparel One Indonesia 1 and to find out how much all independent variables contribute to the dependent variable. The independent variables used in this study are the exchange rate and freight cost, while the dependent variable is the export volume of Adidas. This research uses an explanatory research type with a quantitative approach. The data used in this study is secondary data from literature reviews and observations, and comes from PT Apparel One Indonesia 1 with a time series from January 2014 to December 2019 and Bank Indonesia from January 2014 to December 2019. The output of this study shows that both variables affect export volume simultaneously. Meanwhile, partially, the exchange rate variable has a negative and significant effect on the export volume of Adidas. The freight cost variable has a negative and significant effect on the export volume of Adidas

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Anandito, Eko Hari. "Pengaruh Event Pemasaran Terhadap Kesadaran Merek Melalui Kualitas Produk Sebagai Variabel Mediasi." Syntax Literate ; Jurnal Ilmiah Indonesia 6, no. 10 (October 19, 2021): 4946. http://dx.doi.org/10.36418/syntax-literate.v6i10.4349.

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Saat ini, Adidas adalah salah satu merek paling populer yang pada dasarnya berfokus pada produksi sepatu olahraga, peralatan olahraga dan pakaian. Khusus untuk sepatu olahraga, orang memakai sepatu kebanggaan Adidas, mereka akan berpikir apa yang mereka kenakan akan meningkatkan tujuan atletik pribadi mereka, atau meningkatkan kepercayaan diri mereka. Penelitian ini merupakan penelitian deskriptif kuantitatif, data yang diperoleh dari sampel penelitian dianalisis sesuai dengan metode statistik yang digunakan kemudian diinterpretasikan. Sampel dalam penelitian ini adalah konsumen merek sepatu adidas yang berjumlah 60 orang. Analisis data dilakukan dengan menggunakan metode Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa even pemasaran berpengaruh positif dan signifikan terhadap kesadaran merek. Semakin tinggi even pemasaran maka kesadaran merek konsumen akan semakin tinggi, begitu sebaliknya. Even pemasaran berpengaruh positif dan signifikan terhadap kualitas produk. Semakin tinggi even pemasaran maka semakin tinggi kualitas produk merek sepatu adidas. Kualitas produk berpengaruh positif dan signifikan terhadap kesadaran merek. Semakin tinggi kualitas produk, maka semakin tinggi kesadaran merek konsumen. Even pemasaran dapat berpengaruh secara tidak langsung terhadap kesadaran merek dengan dimediasi oleh kualitas produk. Even pemasaran yang tinggi akan meningkatkan kualitas produk merek sepatu adidas sehingga keinginan konsumen untuk membeli semakin tinggi.

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Vieira, Gisele Soares. "A língua que é capaz de incluir ou excluir um indivíduo analisada em textos publicitários da Adidas." Jangada: crítica | literatura | artes, no. 8 (May 1, 2018): 92–111. http://dx.doi.org/10.35921/jangada.v0i8.122.

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Resumo: Este artigo apresenta uma análise de textos publicitários da empresa Adidas e tem como objetivo identificar recursos linguísticos utilizados para fazer com que indivíduos excluídos pela sociedade sintam-se fazendo parte de um contexto esportivo. Por meio desta associação, o leitor é levado a acreditar que necessita comprar os produtos oferecidos no comercial para tornar-se uma pessoa de sucesso. Para esta análise, é realizado um estudo de dois textos publicitários divulgados na internet pela Adidas. Esse estudo é embasado em conceitos da teoria dos subentendidos contidos no texto. É realizada tambémuma reflexão sobre a diversidade linguística e social utilizada nos textos publicitários. Para isso serão utilizados alguns conceitos de Bourdieu. Por meio desta análise averígua-se como a língua é utilizada como instrumento de poder. Palavras-chave: Textos Publicitários. Recursos Linguísticos. Adidas. _______________________Abstract: This article presents an analysis of advertising texts of the Adidas Company and aims to identify language resources used to make individuals excluded by society to feel part of a sporting context. Through this association, the reader is led to believe that you need to buy the products offered in the business to become a successful person. For this analysis, we conducted a study of two advertising texts published on the Internet by Adidas. This study is grounded in concepts of the theory of implied contained in the text. It also carried out a reflection on the linguistic and social diversity used in advertising copy. For that will be used some concepts of Bourdieu. Through this analysis consider whetheras the language is used as an instrument of power. Keywords: Text Advertising. Language Resources. Adidas

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Juniantari, Ni Kadek Ayu, and Eka Sulistyawati. "ANALISIS PERBANDINGAN BRAND EQUITY PRODUK OLAHRAGA MEREK NIKE DENGAN MEREK ADIDAS." E-Jurnal Manajemen Universitas Udayana 8, no. 12 (December 3, 2019): 7154. http://dx.doi.org/10.24843/ejmunud.2019.v08.i12.p13.

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This study aims to determine brand equity differences between Nike and Adidas from Denpasar athletes perception. The population in this study are all athletes in Denpasar who use the sport product brand Nike and Adidas to support training activities. The sample that used in this study is 100 respondents using Purposive Sampling method, and the data analysis technique used is Descriptive Analysis and T-test technique. Based on the research result, it shows that there are differences in brand awareness, brand association, perceived quality, and brand loyalty between Nike and Adidas sport product. Keywords : comparison, brand, brand equity, brand awareness, brand association, perceived quality, brand loyalty

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Salem, Mostafa Aboulnour, and Abu Elnasr E. Sobaih. "ADIDAS: An Examined Approach for Enhancing Cognitive Load and Attitudes towards Synchronous Digital Learning Amid and Post COVID-19 Pandemic." International Journal of Environmental Research and Public Health 19, no. 24 (December 17, 2022): 16972. http://dx.doi.org/10.3390/ijerph192416972.

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SARS-CoV-2 (COVID-19) has disrupted university education and turned it into distance learning for at least one semester in many countries, including the Kingdom of Saudi Arabia (KSA). However, there was an issue with university students’ cognitive load at this critical time, because education totally stopped for about a month and then resumed remotely. This research draws on the cognitive load theory, particularly the extraneous load, to develop an instructional design model called ADIDAS. The model includes six stages, namely: analyse (A), design (D), improve (I), do (D), Assess (A), and Share (S). Thirty-four experts in instructional technology models have reviewed the ADIDAS model in Arab university contexts, producing a consensus about its suitability for use in distance learning amid the COVID-19 pandemic. Following the consensus of the experts, the model was applied to a sample of 527 students at King Faisal University, KSA. The results confirmed significant statistical differences with a very large effect size in relation to the attitude towards synchronous digital learning (SDL) and cognitive load pre and post ADIDAS. Students had a positive attitude towards SDL and a low cognitive load during the educational process pre adoption of the ADIDAS model, compared to post ADIDAS. The current research results have numerous implications for post the COVID-19 pandemic, especially in Arab countries and similar contexts.

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Villarroel Puma, Marco, Wendy Carranza Quimi, and Mónica Bazurto Marcillo. "Capital de Marca Adidas en el Mercado de Quevedo y sus Zonas de Influencia." Ciencia Sociales y Económicas 3, no. 2 (December 31, 2019): 57–73. http://dx.doi.org/10.18779/csye.v3i2.295.

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El objetivo de este artículo es conocer cómo la calidad percibida, la lealtad, la notoriedad e imagen de la marca deportiva Adidas, inciden en la generación de su capital de marca en el mercado de Quevedo y sus zonas de influencia. La encuesta se aplicó a una muestra de 266 consumidores de la marca Adidas, entre 20 y 50 años de edad, en el mercado de Quevedo y sus zonas de influencia. Para la interpretación de los datos se utilizó el software estadístico SPSS. El 65% de los consumidores de la marca Adidas la consideran como un producto de alta calidad, el 55% se consideran leales a la marca, el 83% la reconoce con facilidad la marca entre otras marcas del mercado y el 55% la consideran una marca con imagen poderosa. Los resultados muestran que la marca Adidas es percibida por los consumidores quevedeños como un producto de alta calidad que genera satisfacción, lealtad de marca y que representa la primero opción de compra entre sus consumidores.

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Pandey, Rudresh, L. Sudershan Reddy, Vidush Chaudary, Venny Tezaryning Widyawati, Liem Gai Sin, Muhammad Khairul Amali Bin Mohd Ghazali, Daisy Mui Hung Kee, Muhammad Firdaus Bin Ibrahim, Muhammad Zulhusni Bin Ahmad Fadzeil, and Nur Azwanie Binti Mohamed. "Analysis the Effect of Product Quality and Price on Purchase Decision (Case Study of Adidas India, Indonesia, and Malaysia)." International Journal of Accounting & Finance in Asia Pasific 4, no. 1 (February 27, 2021): 71–85. http://dx.doi.org/10.32535/ijafap.v4i1.1034.

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Exercising can be an activity to maintain human health. Adidas is a company providing sports equipment and accessories with high quality located in more than 100 countries around the world. This research aims to understand and analyze the effect of product quality and price on the purchase decision of Adidas India, Indonesia, and Malaysia. This research uses a quantitative method, which is Ordinary Least Square (OLS) based on the data collected from the questionnaires with 100 respondents. The results of this research show product quality and price partially affect purchase decision, product quality and price simultaneously or collectively affect purchase decision. The contribution proportion of Adidas product quality and price on the customers' purchase decision is 50.1%.

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Schlienkamp, Christoph. "adidas AG — Konzernabschluss zum 31.12.2021." Die Aktiengesellschaft 67, no. 10 (May 1, 2022): r143—r144. http://dx.doi.org/10.9785/ag-2022-671020.

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Schlienkamp, Christoph. "adidas AG — Konzernabschluss zum 31.12.2018." Die Aktiengesellschaft 64, no. 8 (April 1, 2019): r123—r125. http://dx.doi.org/10.9785/ag-2019-640825.

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Lim, Sungyun. "How has Nike Overcome adidas?" Historical Journal 77 (July 31, 2021): 441–73. http://dx.doi.org/10.20457/sha.77.15.

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Lebrun, Anne-Marie, Quentin Neveu, and Patrick Bouchet. "Comparing perceived brand positioning through social representations among registered amateur football players." Sport, Business and Management: An International Journal 10, no. 2 (March 13, 2020): 125–45. http://dx.doi.org/10.1108/sbm-08-2018-0061.

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PurposeThe objective of this research is to understand and compare the perceived brand positioning of two football megabrands (Adidas and Nike) for a specific social group, the registered amateur football players in France, using the social representation theory (SRT) as the theoretical framework and the free word associations as the main method.Design/methodology/approachA survey was conducted through face-to-face questionnaire among a convenience sample of registered amateur football players in France (n = 362) and for which 52 percent chose Adidas and 48 percent Nike.FindingsFindings demonstrated that Adidas and Nike have a different perceived brand positioning for the registered amateur football players in France. Adidas is perceived as more typical and positioned “inside the football ground” through main characteristics of its football goods for training and competition. Nike is more positioned “outside the football ground” through their sportswear goods for daily life and fashion.Originality/valueThe interest of this research is to be primarily inductive and focus on a specific group (membership of registered amateur football players) to understand the perceived brand positioning in the football market. The method allows activating the belonging with this group (higher level of practice with these brands) by using the SRT method of free word associations. Thanks to this original approach, results could help managers of Nike and Adidas reinforce their brand positioning and gain market share, as well as build their specific brand community like both megabrands did for the runners in France.

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Sánchez-Labella Martín, Inmaculada. "Representación femenina en las campañas publicitarias de marcas deportivas=Female representation in advertising campaigns for sports brands." Cuestiones de género: de la igualdad y la diferencia, no. 16 (June 29, 2021): 438. http://dx.doi.org/10.18002/cg.v0i16.6517.

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ResumenEste artículo pretende conocer el modo en que las marcas deportivas más valoradas, según el Informe BrandZ 2020, han representado o representan a las mujeres en aquellas campañas enfocadas en incentivar los principios de igualdad en el ámbito deportivo. El análisis de las campañas de Nike, Adidas, Under Armour y The North Face muestra que estas recurren a los valores de superación, diversidad y libertad, y lo hacen sin representaciones estereotipadas. Aunque se percibe un compromiso con la igualdad en el deporte, de las representaciones y el mensaje publicitario se extraen connotaciones sexistas. Salvo en el caso de la campaña Now is her time (Adidas), las otras representan la lucha por la igualdad como una tarea exclusiva de las mujeres.AbstractThis article aims to find out how the most valued sports brands, according to the BrandZ 2020 Report, have represented or represent women in those campaigns focused on promoting the principles of equality in the sports field. The analysis of the campaigns of Nike, Adidas, Under Armour and The North Face shows that they draw on to the values of personal improvement, diversity and freedom, and they do so without stereotyped representations. Although a commitment to equality is perceived, sexist connotations are extracted from the representations and the advertising message. Except in the case of “Now is her time” (Adidas’s campaign), the other brands represent the fight for equality as an exclusive task of women.

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Murfree, Jessica R., and Chelsea C. Police. "Adidas × Parley: An Exploration of Corporate Social Responsibility and the Global Plastic Crisis." Case Studies in Sport Management 11, S1 (January 1, 2022): S19—S24. http://dx.doi.org/10.1123/cssm.2021-0047.

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In 2021, Adidas celebrated the sixth anniversary of its partnership with Parley for the Oceans (Parley), an organization dedicated to reducing oceanic pollution by repurposing recovered plastic, like fishing nets and plastic bottles. The athletic retail titan has demonstrated a commitment to fighting the issue of plastic waste in the fashion and sport industries. This partnership led to Adidas’ adoption of Parley’s plastic mitigation strategy, AIR: avoid, intercept, and redesign, and serves as an example of how some sport organizations have incorporated environmental concerns into their overall corporate social responsibility initiatives. Serving in the role of Adidas’ Assistant Director of Global Partnerships, students are challenged to understand environmental concerns sport organizations face and propel this partnership forward in new, innovative, and creative ways. Because of their global influence and visibility, sport entities should be particularly invested in their perceived corporate social responsibility as it relates to the natural environment, while also understanding how their business contributes directly to environmental issues. Students will gain an understanding of environmental sustainability within corporate social responsibility, while (a) assessing Adidas’ efforts to strategically combat the world’s plastic pollution crisis and (b) identifying additional avenues for sport organizations to promote environmental sustainability.

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В. В. Серединський, І. М. Новицька. "ТОВАРОЗНАВЧЕ ДОСЛІДЖЕННЯ ВЗУТТЯ ПІД ЧАС ВИЗНАЧЕННЯ ЙОГО РИНКОВОЇ ВАРТОСТІ (НА ПРИКЛАДІ ВЗУТТЯ КОМПАНІЙ «ADIDAS» І «NIKE»)." Криміналістичний вісник 31, no. 1 (January 27, 2020): 80–88. http://dx.doi.org/10.37025/1992-4437/2019-31-1-80.

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Метою статті є узагальнення основних типів підробок брендового спортивного взуття, виокремлення тонкощів виробництва, за якими органолептичним методом можна відрізнити навіть дуже якісну підробку, розроблення схем товарознавчого дослідження взуття таких відомих компаній, як «Adidas» і «Nike», окреслення показників для точної ідентифікації взуття та пошуку його аналогів під час встановлення ринкової вартості. У процесі дослідження виокремлено особливості технології виготовлення спортивного взуття компаній «Adidas» і «Nike», а також певні ознаки його підробок подано у формі порівняння оригінального та підробленого взуття за різними структурними елементами. Для кожного бренда цієї групи товарів розроблено схеми товарознавчого дослідження, на прикладі спортивного взуття компаній «Adidas» і «Nike» представлено кожний етап цього процесу, сконцентровано увагу на основних його особливостях. Запропоновані схеми дослідження за основними критеріями, за якими виробники ідентифікують свої товари, дають змогу дійти висновку щодо його оригінальності, уможливлюючи пошук його аналогів під час встановлення ринкової вартості. Достовірність отриманих результатів і висновків забезпечено загальнонауковими та спеціальними методами дослідження, які є засобами наукового пошуку, зокрема: системно-структурним – для визначення особливостей товарознавчого дослідження взуття на прикладі кросівок відомих виробників («Adidas» і «Nike»), структурно-функціональним, а також статистичним, експерименту, спостереження тощо.Ключові слова: брендові товари; товарознавче дослідження; експерт; підробка; артикул; бирка; штрих-код; якість.

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Silva Barbosa, Marcio Ricardo, and Jorge Luiz Cunha Cardoso Filho. "As mediações das performances: aproximações entre Adidas e Run DMC a partir do estudo de videoclipes." Comunicação Mídia e Consumo 13, no. 36 (April 28, 2016): 50–72. http://dx.doi.org/10.18568/cmc.v13i36.980.

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A reputação da marca de produtos esportivos Adidas permitiu sua incorporação ao universo simbólico de diversas subculturas urbanas ao redor do mundo. A cultura hip-hop e seus adeptos, também, se inseriram nesse contexto e vincularam, de forma bastante peculiar, a Adidas ao seu repertório de símbolos identitários. Com isto, o principal objetivo deste artigo é analisar as performances do grupo de rap norte-americano Run DMC e da Adidas, bem como as suas estratégias comunicacionais na construção e apropriação de valores culturais através da interpretação simbólica das gestualidades e figurino dos artistas que utilizam a marca em seus videoclipes. Deste modo, pretende-se discutir as contribuições do grupo e de seus videoclipes na transformação da marca alemã em um dos símbolos de ostentação e consumo de uma cultura originária de comunidades negras americanas.

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Rainanto, Bambang Hengky, Febri Damatraseta, and Rafli Pradana. "Pelatihan Buzz Marketing Pada Sepatu Adidas." Jurnal Abdimas Dedikasi Kesatuan 2, no. 2 (July 8, 2021): 161–68. http://dx.doi.org/10.37641/jadkes.v2i2.1305.

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Buzz Marketing or word of mouth is an important attribute of Buzz Marketing. There are four attributes in Brand Equality from Brand Awareness , namely Association Brand ,, apartPrecieved Quality (perceived quality), Brand Loyalty (Brand Loyalty) and Other Proprientary Brand Assets (brand assets). other). There are four levels in Buzz Marketing, namely: Top Of Mind , Brand Recall , Brand Recognition , and Unware of Brand . In this review, it only focuses on "Overview of Buzz Marketing in Adidas Shoes", the purpose of this final project is to find out where Adidas is in thePyramid Buzz Marketing. Based on the research results show that Buzz Marketing has an important role in the introduction of adidas shoe products. Good marketing quality can foster high customer satisfaction. Keywords: Buzz Marketing, Top of Mind, Brand Recall, Brand Recognition Unaware of Brand

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Ladkoo, Adjnu Damar, and Fatmah Bibi Amina Ismael. "The Impact of Celebrity Endorsement on Brand Knowledge: A Comparative Study in Mauritius." Business and Economic Research 8, no. 2 (March 21, 2018): 85. http://dx.doi.org/10.5296/ber.v8i2.12864.

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Celebrity Endorsement, a tool used by several organisations, has today helped to attract customers so as to build a stronger image. Charisma, achievements and ethical actions are some of the traits of good endorsers. This paper is an effort to establish the relationship between Celebrity Endorsement and Brand Knowledge. This research considered two big brands in the sports apparel industry – Adidas and Nike. The aim was to determine whether there was a difference in the Brand Knowledge of Adidas and Nike consumers when impacted by Celebrity Endorsement. For this purpose, the Brand Knowledge of the respondents was assessed as well as how the latter perceived celebrity endorsers. This study adopted a quantitative survey methodology by distributing digital questionnaires. The study revealed that there was a relationship between Celebrity Endorsement and Brand Knowledge and also, although no significant difference in the Brand Knowledge of Nike and Adidas consumers was recorded earlier, however, when impacted by Celebrity Endorsement, their Brand Knowledge differed. The paper contributes to the creation of knowledge such as understanding the complexity and impacts of Celebrity Endorsement in more depths. Managers of Nike and Adidas could use this knowledge to enhance their endorsement strategies. While previous research focused on other impacts of Celebrity Endorsement, this paper attempted to shed light in an unexplored area.

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Sugianto, La Ode, Titin Eka Ardiana, and Diana Pramudya Wardhani. "THE EFFECT OF BRAND IMAGE AND PRODUCT QUALITY ON CONSUMER PURCHASE DECISIONS (Case Study on the ADIDAS Brand in Siman Ponorogo Sub-district)." International Journal of Economics, Business and Accounting Research (IJEBAR) 6, no. 1 (January 29, 2022): 56. http://dx.doi.org/10.29040/ijebar.v6i1.4327.

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This research is about "The Influence of Brand Image and Product Quality on Purchase Decisions (Case Study on the Adidas Brand in Siman Ponorogo Sub-District)". Researchers want to analyze and explain empirically the effect of brand image and product quality on purchasing decisions (a case study on the adidas brand in Siman PonorogoSUb-district). The type of research used in this study is associative research, namely to determine the effect or also the relationship between two or more variables. This study looks for the relationship, between the independent variables Brand Image and Product Quality on the dependent variable purchasing decisions. The research was conducted on the people of Siman District, Ponorogo Regency who use Adidas products. In this study using data collection methods in the form of a questionnaire. Questionnaire is a data collection technique that is done by giving questions or written statements to respondents to answer them. The results of this study indicate that the variables of brand image and product quality on consumer purchasing decisions simultaneously on Adidas brand shoes at the Arjuna Ponorogo Store are 54.4%. While the rest (100%-54.4% = 45.6%) is influenced by other variables outside of this study. Keywords: Brand Image, Product Quality, Purchase Decision

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Hua, Haidi. "Research on the Valuation of Adidas based on P/E Method." BCP Business & Management 31 (November 5, 2022): 502–7. http://dx.doi.org/10.54691/bcpbm.v31i.2669.

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The value of a company is a topic that deserves to be studied in depth. Company value is receiving increasing attention and the methods used to assess the value of a company are particularly important. This paper begins with a theoretical discussion of the role of P/E valuation methods in assessing the value of a company. The paper studies the current economic situation of Adidas in the Chinese market in recent years and also compares Adidas' P/E ratio with that of the financial market through the method of data analysis. The study of the P/E ratio provides an understanding of whether a stock is overvalued or undervalued relative to the market. The meaning of the P/E ratio is that the price of a stock is related to its intrinsic value and fluctuates around its intrinsic price in a small range. The study finds that Adidas' P/E ratio for the past year was undervalued relative to the overall market average. The significance of the research on company value assessment is that it can give investors an intuitive picture of the rate of return on the price of a stock and can enable them to make better choices. The main object of this paper is the data performance of Adidas in 2021.

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Fan, Yan Ngo, Wen Yi Wang, Chi Wai Kan, Sampas Suwankere, Manat Paengsai, Kitiyaphan Pholam, and Rattanaphol Mongkholrattanasit. "Q-Max Test Analysis of Men’s Quick-Dry Sportswear." Materials Science Forum 1033 (June 2021): 136–40. http://dx.doi.org/10.4028/www.scientific.net/msf.1033.136.

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In this study, the quick-dry properties of four popular brands sportswear T-shirts in Hong Kong market, i.e., Nike, Adidas, Laishilong and Columbia, were investigated by Q-max analysis. It was found that all the samples had cooling effect, among which the Laishilong T-shirt had the highest cool feeling. The Nike and Columbia samples showed comparable Q-max behavior, whereas this value for the samples of Adidas was the poorest.

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Fan, Yan Ngo, Wen Yi Wang, Chi Wai Kan, Kamol Promlawan, Wasana Changmuong, and Rattanaphol Mongkholrattanasit. "Water Vapor Transmission Properties of Men’s Quick-Dry Sportswear." Applied Mechanics and Materials 897 (April 2020): 30–34. http://dx.doi.org/10.4028/www.scientific.net/amm.897.30.

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This study evaluated the quick dry properties of summer men’s sportswear T-shirts of different brands (Nike, Adidas, Laishilong and Columbia) by studying the water vapor transmission behavior. The results indicate that Laishilong was the best sample in terms of water vapor transmission rate, whereas Columbia was the poorest. Moreover, samples of Nike, Adidas, Laishilong and Columbia, had similar water vapor transmission rate. This implies that they had comparatively similar performance in water vapor permeability.

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Sun, Yinghan. "Marketing Strategy Analysis and Evaluation for the Adidas." BCP Business & Management 35 (December 31, 2022): 317–22. http://dx.doi.org/10.54691/bcpbm.v35i.3308.

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Adidas dominated the sports market during their childhoods and one of the reasons might be the lack of performance of China’s local brands. How Adidas succeed in making positive progress while having cutthroat competition is a subject worthy of study. By applying the k-means model and a social experiment, this paper explores how products and marketing strategy affects the market shares by focusing on the marketing strategy, market share, product rating, and product price.

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van den Berg, Marguerite, and Josien Arts. "Who can wear flip-flops to work? Ethnographic vignettes on aesthetic labour in precarity." European Journal of Cultural Studies 22, no. 4 (July 21, 2019): 452–67. http://dx.doi.org/10.1177/1367549419861621.

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A central aspect of post-Fordist labour, many claim, is that the personal and the professional are increasingly intertwined. Especially in precarious urban sectors such as the interactive services, the aesthetic presentation of self is part of the product or service offered. Indeed, the separation between consumption and production, between private and work is no longer so strict for many, especially, in terms of aesthetics. Steering clear from sweeping statements about post-Fordism, however, this article offers an empirical examination based on ethnographic vignettes of one particular object that, perhaps surprisingly, appears in self-presentations for labour: the Adidas flip-flop. The Adidas flip-flop became salient in two studies in the Netherlands, in particular, one on the implementation of the Participation Act, which organizes welfare since 2015 and stipulates that it is forbidden for welfare recipients to ‘obstruct employment by dress or personal hygiene’. Case managers in Dutch welfare offices, it turned out, often cited the Adidas flip-flop as the ultimate example of an object that would obstruct employment and by consequence is cause for a welfare penalty. At the same time, the Adidas flip-flop is the preferred footwear of tech entrepreneurs like Mark Zuckerberg, CEO of Facebook, a surprising fashion item on runways and the highly valued item of Mario, a respondent in one of the ethnographic vignettes. Across several locations, therefore, we ask what aesthetic and moral interpretations of the Adidas flip-flop are offered, by whom and in what context. This allows for (1) an innovative view of aesthetics for labour, (2) an assessment of what that tells us about post-Fordist labour markets and (3) an understanding of how post-Fordist aesthetic norms can be especially opaque though important for those in precarious positions.

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Khatik, S. K., and Amit Kumar Nag. "Financial Performance Appraisal of Adidas Group." Indian Journal of Research in Capital Markets 7, no. 4 (December 31, 2020): 19. http://dx.doi.org/10.17010/ijrcm/2020/v7i4/157913.

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Wirtz, Bernd W., and Marc Elsäßer. "Social Media Marketing: Das Fallbeispiel Adidas." WiSt - Wirtschaftswissenschaftliches Studium 45, no. 09 (2016): 508–14. http://dx.doi.org/10.15358/0340-1650-2016-09-508.

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Wirtz, Bernd W., and Marc Elsäßer. "Social Media Marketing: Das Fallbeispiel Adidas." WiSt - Wirtschaftswissenschaftliches Studium 45, no. 8 (2016): 453–58. http://dx.doi.org/10.15358/0340-1650-2016-8-453.

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Rajanayagam, Luxmi. "adidas’ three stripes strip away competition." Journal of Intellectual Property Law & Practice 11, no. 6 (June 2016): 401–3. http://dx.doi.org/10.1093/jiplp/jpw052.

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Eisenberg, Christiane. "Unternehmen Sport. Die Geschichte von adidas." Sport und Gesellschaft 17, no. 1 (April 28, 2020): 105–12. http://dx.doi.org/10.1515/sug-2020-0006.

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Ráthonyi-Ódor, Kinga, Éva Bácsné Bába, and Gergely Ráthonyi. "Nike vs Adidas – környezetvédelmi erőfeszítések eredményei." Acta Carolus Robertus 9, no. 2 (2019): 133–48. http://dx.doi.org/10.33032/acr.2019.9.2.133.

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A „felelős magatartás” kérdéskörével foglalkozó kutatások alapján elmondható, hogy a fogalom tisztázása nem egyszerű feladat, hiszen a szakirodalom sem egységes. Az eltérő meghatározások hasonlóak abban a tekintetben, hogy az üzletmenetben meg kell teremtődnie egy egészséges és fenntartható egyensúlynak a gazdasági érdekek, a társadalmi elvárások és a környezeti értékek figyelembe vétele között. A felelős magatartás megjelenése a gazdasági élet különböző szektoraiban, eltérő tevékenységek révén valósulhat meg. Az egyik ilyen, napjainkban egyre népszerűbb kutatási terület, a sportszektor felelős magatartásának vizsgálata. Vitathatatlan, hogy minden sporttal kapcsolatos tevékenység hatással van a természetes környezetre, hiszen természeti erőforrásokat használ. A területek kisajátítása, a biodiverzitásra gyakorolt hatás, az ivóvíz minőségű vizek felhasználása, a hulladék kibocsátása, a vendéglátás, a sportlétesítmények építése és működtetés, valamint a sporteszközök gyártása és eladása megsokszorozza azokat a megoldásra, zöldítésre váró feladatokat, melyeken segíthet a felelős magatartás. Jelen tanulmány célja, hogy vezető piaci pozícióban lévő multinacionális sportszer- és sportruházat gyártó vállalatok – Nike, Adidas – tevékenységébe integrált környezetbarát megoldásait ismertesse.

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Vogt, Patrik, Lutz Kasper, Jochen Kuhn, and Thomas Wilhelm. "Energieumwandlungen beim Laufen mit adidas Running." Physik in unserer Zeit 51, no. 3 (May 2020): 150–51. http://dx.doi.org/10.1002/piuz.202070312.

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Alatawy, Khald. "Applying the theory of The Social Representation on customer buying Behavior towards Significant Sportswear Brands in Saudi Arabia." Journal of Umm Al-Qura University for Social Sciences 15, no. 1 (March 1, 2023): 58–69. http://dx.doi.org/10.54940/ss17290327.

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The primary objective of the study was to examine the implications of social representation theory from the perspective of Saudi Arabia’s customer buying behaviour towards leading sportswear brands. The revealed results demonstrate that Adidas has higher purchasing intention as compared with Puma among the e-consumers in Saudi Arabia. Furthermore, an attitude, social representation, and preferences influence the pur-chase intention of the customer buying behaviour. Social class, gender, age, living area and educational level work as a significant mediating factor for customer buying behaviour. The study also revealed that e-consumers need more engagement with sportswear brands (Puma and Adidas) to build online trust and experi-ences for customers’ buying decision making process. The study recommended that the marketers need to im-prove the marketing e-commerce strategies to attract the various consumer groups in the kingdom. The study only focuses on the customer buying behaviour towards Adidas and Puma. However, future studies can be carried out by including other sportswear brand operating in Saudi Arabia.

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Sadi Makangila, Patrick, and Yesdauletova Sabira. "The Forensic Analysis of Likelihood of Confusion among Brand Names: Case of Adidas and Abidas." Journal for the Study of English Linguistics 8, no. 1 (April 7, 2020): 129. http://dx.doi.org/10.5296/jsel.v8i1.16813.

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This paper demonstrates how an expert in Forensic Linguistics, using his skills and abilities to come up with a legal decision-making based on scientific evidence in cases involving brand names under dispute. The very important aspect in the likelihood of confusion between two brand names is when two products have names which could make consumers a bit confused while the composition of both products has one or two different ingredients which could have some allergic reactions in the body of some consumers referring to sectors like the food industry, pharmaceutical sector and so on. The study states that the conflict on the trademarks Adidas and Abidas could be avoided if the linguists are called upon as experts while the junior brand looks for name about his new brand or in the courts for the legal decision-making between brands. For these reasons, the discussion tries to provide answers to the following research questions: (a) Can a forensic linguist provide relevant evidence in the conflicts between brand names? (b) What are aspects to take into consideration? (c) Is it possible to determine the likelihood of confusion between Adidas and Abidas? To answer these research questions, an authentic case was thoroughly examined. This involved revisiting the Community Trademark conflict between the earlier and international brand Adidas and Abidas. For purposes of analysis, the likelihood of confusion was taken into consideration in the review of the Adidas vs Abidas case.

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Ichwan Haqqi Muhammad and Subakir. "Pengaruh Kualitas Produk dan Desain Produk Terhadap Keputusan Pembelian Sepatu Adidas Universitas PGRI Adi Buana Surabaya." Journal of Sustainability Bussiness Research (JSBR) 1, no. 1 (December 30, 2020): 480–87. http://dx.doi.org/10.36456/jsbr.v1i1.3055.

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PeneIitian ini diIakukan untuk mengetahui Pengaruh KuaIitas Produk dan Desain Produk terhadap Keputusan PembeIian Sepatu Adidas Universitas PGRI Adi Buana Surabaya PopuIasi yang diteIiti sebanyak 100 responden dengan cara menyebarkan kuisioner dan menggunakan teknik random sampling. Pengujian instrumen data yang digunakan Uji Validitas dan Uji ReIiabilitas. Uji Asumsi kIasik dengan Uji NormaIitas Data, Uji MuItikolinieritas, Uji AutokoreIasi, dan Uji Heteroskedasitas. Analis data Regresi Linear Berganda. Pengujian Hipotesis menggunakan Uji t dan Uji F. HaI tersebut menunjukan bahwa KuaIitas Produk dan Desain Produk berpengaruh terhadap Keputusan PembeIian Sepatu Adidas Universitas PGRI Adi Buana Surabaya.

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Mayorga Escalada, Santiago. "Peso de las marcas de ropa deportiva dentro del fútbol europeo de élite a través del patrocinio. ´Marketing´y competencia." INDEX COMUNICACION 11, no. 01 (January 11, 2021): 69–94. http://dx.doi.org/10.33732/ixc/11/01pesode.

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This research aims to elucidate the weight of the major sportswear brands in terms of sponsorship within elite European professional football. It will also be determined if Adidas and Nike have an equal role in terms of their ability to activate sponsorships within this sector, key in their global battle to be leaders in the market in which they compete. To obtain relevant information in this regard, a first stage is set in motion, aimed at building a theoretical framework through the use of bibliographic and documentary review. The second stage develops an ‘ad hoc’ investigation that uses content analysis to register the main players in the elite European football sector, and who are their official sportswear sponsors. The results obtained indicate that Adidas and Nike clearly dominate the activation of this type of sponsorship. Nike is the hegemonic brand on the activation of individual soccer player sponsorships, while in the collective sponsorships of clubs and federations Adidas stands out discreetly. It can be concluded that there is no exactly balanced weight between the sponsorship activation achievements by both brands.

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Silva Barbosa, Marcio Ricardo, and Jorge Luiz Cunha Cardoso Filho. "As mediações das performances: aproximações entre Adidas e Run DMC a partir do estudo de videoclipes." Comunicação Mídia e Consumo 13, no. 36 (April 28, 2016): 50. http://dx.doi.org/10.18568/1983-7070.133650-72.

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A reputação da marca de produtos esportivos Adidas permitiu sua incorporação ao universo simbólico de diversas subculturas urbanas ao redor do mundo. A cultura hip-hop e seus adeptos, também, se inseriram nesse contexto e vincularam, de forma bastante peculiar, a Adidas ao seu repertório de símbolos identitários. Com isto, o principal objetivo deste artigo é analisar as performances do grupo de rap norte-americano Run DMC e da Adidas, bem como as suas estratégias comunicacionais na construção e apropriação de valores culturais através da interpretação simbólica das gestualidades e figurino dos artistas que utilizam a marca em seus videoclipes. Deste modo, pretende-se discutir as contribuições do grupo e de seus videoclipes na transformação da marca alemã em um dos símbolos de ostentação e consumo de uma cultura originária de comunidades negras americanas.

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Huang, Bo. "Material and Design Mechanical Analysis on Kappa Tennis Shoes." Applied Mechanics and Materials 443 (October 2013): 137–40. http://dx.doi.org/10.4028/www.scientific.net/amm.443.137.

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Material and design affects the performance of shoes. In this study, according to different materials and designs, plantar pressures of Kappa tennis shoes compare to Adidas tennis shoes were tested, Fifteen male volunteered to take part in this student. After collecting and analyzing these data, the findings came to as follows: (1) There were no difference between Kappa tennis shoes and Adidas tennis shoes, (2) there is no safety risk factor in Kappa tennis shoes, and (3) the testing results showed that the damping part of first metatarsus (M5) of Kappa shoes, arch parts (M2 and M4) and supporting value should be improved.

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Masuku, Triana J., Marline S. Paendong, and Yohanes A. R. Langi. "PERSEPSI KONSUMEN TERHADAP PRODUK SEPATU OLAHRAGA DI SPORT STATION MEGAMALL DENGAN MENGGUNAKAN ANALISIS MULTIDIMENSIONAL SCALING." JURNAL ILMIAH SAINS 14, no. 2 (October 15, 2014): 68. http://dx.doi.org/10.35799/jis.14.2.2014.5929.

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ABSTRAK Analisis Multidimensional Scaling (MDS) adalah salah satu analisis multivariat yang berhubungan dengan penempatan beberapa objek pada suatu peta multidimensional yang ditentukan berdasarkan kemiripan. Tujuan dari penelitian ini adalah untuk mendeskripsikan persepsi konsumen terhadap produk sepatu olahraga dan mengetahui kemiripan antara sepatu olahraga di Sport Station Megamall. Objek penelitiannya adalah sepatu olahraga Converse, Adidas, Diadora, Nike, Puma, Reebok dan New Balance. Dengan menggunakan Quota Sampling, jumlah responden yang dicari untuk masing-masing sepatu olahraga adalah 20 responden sehingga total respondennya adalah 140 orang. Hasilnya menunjukkan bahwa pada peta MDS sepatu olahraga Adidas dan Nike memiliki jarak yang saling berdekatan sehingga dikatakan keduanya mirip dibandingkan dengan sepatu olahraga lainnya. Keduanya mirip untuk atribut bahan dan model sepatu. Kata kunci: Analisis Multidimensional Scaling, Sepatu Olahraga PERCEPTION OF THE CONSUMERS ABOUT SPORT SHOES PRODUCTS IN SPORT STATION OF MEGAMALL WITH USING ANALYSIS OF MULTIDIMENSIONAL SCALING ABSTRACT Analysis of Multidimensional Scaling (MDS) is one of the multivariate analysis that related to placement some objects in a multidimensional map based on similarity. The purpose of this research is to describe the perception of consumers about sport shoes and know similarities between sport shoes in Sport Station of Megamall. The data in this research are Converse, Adidas, Diadora, Nike, Puma, Reebok and New Balance sport shoes. With using quota sampling, respondents for each sport shoes are 20 so the total are 140 respondents. The result shows that Adidas and Nike on MDS map have distance is near each other so both of them are called same than the others. Their similarities are material and display of shoes atributes. Keywords: Multidimensional Scaling Analysis, Sport Shoes

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Ly, Sylvain, and Christophe Alliot. "Nike et Adidas : les secrets du succès." Projet 366, no. 5 (2018): 12. http://dx.doi.org/10.3917/pro.366.0012.

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Crasto, Sheryl George, Daisy Mui Hung Kee, Alyssia The Yi Huan, Chen Woan Xin, Hoon Xian Juin, Lau Kiew Man, and Divya Pandey. "Product innovation by Adidas Group through Sustainability." Journal of The Community Development in Asia 3, no. 1 (January 20, 2020): 1–7. http://dx.doi.org/10.32535/jcda.v3i1.702.

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Journal articles on the topic 'Adidas'

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