Relevant bibliographies by topics / Adidas

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  1. Journal articles
  2. Dissertations / Theses
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Academic literature on the topic 'Adidas'

Author: Grafiati
Published: 4 June 2021
Last updated: 11 September 2023

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Journal articles on the topic "Adidas"

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Guo, Qicun. "Analysis of Sports Industry Strategies During Covid-19 Pandemic: Cases from Nike and Adidas." Highlights in Business, Economics and Management 2 (November 6, 2022): 142–46. http://dx.doi.org/10.54097/hbem.v2i.2352.

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To explore the strategic situation of the sports industry during the Covid-19 Pandemic, this study used some cases of Nike and Adidas about advertisement and sponsorship during the pandemic. Through these analyses, it is clear to see the differences between Nike and Adidas’s operation patterns. It is also clear why Adidas is in a declining tendency during the pandemic. The competition between Nike and Adidas is an inevitable topic in the sports industry. They compete in many sports, such as soccer, basketball, and Esports. This study will collect the data about Nike and Adidas in different areas and analyze how they compete and who is the winner. After a detailed analysis of the cases, this study concluded that Nike is dominant in this competition now, even in some fields that Adidas used to dominate.
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Zhang, Xiaoyu. "Research on Adidas International Development Strategy under COVID-19." BCP Business & Management 14 (November 24, 2021): 39–52. http://dx.doi.org/10.54691/bcpbm.v14i.126.

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Affected by COVID-19, Adidas' global net sales in 2020 decreased by 3.756 billion euros compared to 2019. Adidas's net sales worldwide decreased by 3756 million euros in 2020 compared to 2019. This article will analyze the changes in Adidas's operation situation and competitiveness under the impact of COVID-19. At the same time, combined with the 2016-2020 financial statement data publicly disclosed by Adidas, this article will analyze the specific impact of COVID-19 on Adidas' financial status and provide a more in-depth interpretation of the financial statements. The goal of this article is to analyze Adidas' future development strategy and make recommendations by analysing the impact of COVID-19 so that it can better meet the needs of external interests and internal management. Many scholars' relevant research is mostly on the development strategy research at the macro level. However, there is a lack of strategic research on the micro-enterprise level after being affected by COVID-19. This article first reviews the literature and expands new research directions based on existing research. Then, this article will use the PEST method to analyze the changes in Adidas's external macro environment under the influence of COVID-19 and apply the theory and methods of financial statement analysis to specific applications. Then this article will combine Potter's five forces model analysis method to further analyze Adidas' external environment and industry environment under the influence of COVID-19. Finally, this article will conclude and put forward development strategy recommendations.
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Luczak, Tony, Reuben F. Burch V, Brian Smith, John Lamberth, Daniel Carruth, Collin Crane, Marci Hoppa, and Bill Burgos. "Perception of Comfort, Fit, and Jumping Performance of Elite NCAA Division 1 Student-athletes: The Effect of Basketball Shoe Design – Part II." International Journal of Kinesiology and Sports Science 8, no. 3 (July 31, 2020): 45. http://dx.doi.org/10.7575/aiac.ijkss.v.8n.3p.45.

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Background: Assessing basketball shoe comfort and fit as personal protection equipment (PPE) at the collegiate level is unique. Objective: The purpose of Part II in this pilot study was to examine the effect of shoe design on the perception of comfort and fit after performing an acute series of jumps in elite male and female National Collegiate Athletic Association (NCAA) Division 1 basketball student-athletes. Method: A total of sixteen basketball student-athletes (six males, ten females) performed two rounds of acute series of four styled basketball jumps on two ForceDecksTM Force Platforms while trying to maximize jump height by tapping VertecTM Jump Vanes. The male student-athletes selected the AdidasTM Harden Vol. 3 and the AdidasTM SM Pro basketball shoes. The female student-athletes selected the Adidas Harden Vol. 3 and the Adidas Captain Marvel basketball shoes. Upon completion of each round of jumps, the student-athlete recorded their perception of comfort on a 110mm Visual Analog Scale (VAS) and fit on a seven-point Likert rating scale based against their most comfortable basketball shoes ever worn. Results: Results of this pilot study reported, on average, the male student-athletes preferred comfort and fit of the Adidas SM Pro basketball shoes and the female student-athletes preferred the Adidas Harden Vol. 3 basketball shoe, though differences were non-significant at p > 0.05. Conclusion: The use of a human factors assessment tool to evaluate basketball shoe comfort and fit and the influence of rated comfort and fit parameters on basketball jumping performance proved viable.
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Ang, Christopher Edbert, and Keni Keni. "Prediksi Brand Experience Dan Brand Image Terhadap Brand Loyalty: Brand Trust Sebagai Variabel Mediasi." Jurnal Manajerial Dan Kewirausahaan 3, no. 1 (March 18, 2021): 42. http://dx.doi.org/10.24912/jmk.v3i1.11286.

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The purpose of this study is to examine whether 1) Brand experience and brand image can predict brand loyalty of Adidas shoes in Jakarta. 2) brand experience and brand image can predict brand trust of Adidas shoes in Jakarta. 3) brand trust can predict brand loyalty of Adidas shoes in Jakarta. 4) brand trust mediates the prediction brand experience and brand image on brand loyalty of Adidas shoes in Jakarta. The sample in this study was 150 respondents in Jakarta who was selected by using the convenience sampling method. The result of this study show that 1) brand experience can positively predict the brand loyalty of Adidas shoes in Jakarta. While brand image cannot positively predict Adidas shoes in Jakarta. 2) Brand experience and brand image can positively predict brand trust of Adidas shoes in Jakarta. 3) Brand trust can positively predict the brand loyalty of Adidas shoes in Jakarta. 4) Brand trust can positively mediate brand experience on brand loyalty of Adidas shoes in Jakarta. While brand trust cannot positively mediate brand image on brand loyalty of Adidas shoes in Jakarta.Penelitian ini bertujuan untuk untuk menguji apakah 1) brand experience dan brand image dapat memprediksi brand loyalty sepatu Adidas di Jakarta. 2) brand experience dan brand image dapat memprediksi brand trust sepatu Adidas di Jakarta. 3) brand trust dapat memprediksi brand loyalty sepatu Adidas di Jakarta. 4) brand trust memediasi prediksi brand experience dan brand image terhadap brand loyalty sepatu Adidas di Jakarta. Sampel pada penelitian ini berjumlah 150 responden di Jakarta yang dipilih menggunakan metode convenience sampling. Penelitian ini memperoleh hasil berupa 1) brand experience dapat memprediksi secara positif terhadap brand loyalty sepatu Adidas di Jakarta. Sementara brand image tidak dapat memprediksi secara positif terhadap brand loyalty sepatu Adidas di Jakarta. 2) brand experience dan brand image dapat memprediksi secara positif terhadap brand trust sepatu Adidas di Jakarta. 3) brand trust dapat memprediksi secara positif terhadap brand loyalty sepatu Adidas di Jakarta. 4) brand trust dapat memediasi prediksi secara positif brand experience terhadap brand loyalty sepatu Adidas di Jakarta, sedangkan brand trust tidak dapat memediasi prediksi secara positif brand image terhadap brand loyalty sepatu Adidas di Jakarta.
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Li, Songqing. "Intertextuality as a strategy of glocalization: A comparative study of Nike’s and Adidas’s 2008 advertising campaigns in China." Semiotica 2019, no. 230 (October 25, 2019): 495–513. http://dx.doi.org/10.1515/sem-2017-0134.

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Abstract This paper examines within the theoretical framework of intertextuality the mobilization of glocalization as an international marketing strategy in Nike’s and Adidas’s 2008 advertising campaigns in China. Intertextuality is seen as a form of mediation through which the glocalization strategy conducted within the domain of global marking is taken up in the domain of advertising communication. The paper also assumes the interrelations of intertextual performance to value orientations and group affiliations. By analyzing intertextuality in relation to affinity groups, it aims to resolve to some extent the conundrum of Nike’s more successful than Adidas in the sportswear market of China in a social-semiotic perspective. Two print ads constituting a representative example of the corpus were selected for a qualitative analysis. The comparative analysis of intertextuality reveals the contrasting methods of glocalization applied by Nike and Adidas in their 2008 advertising campaigns, thus offering an explanation for Nike’s triumph in competition with Adidas in China.
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Batu, Reminta Lumban. "ANALISIS KOMPARATIF BAURAN PROMOSI TERHADAP VOLUME PENJUALAN SEPATU SPORT ADIDAS DAN NIKE DI KABUPATEN KARAWANG." Jurnal Ilmu Manajemen (JIMMU) 4, no. 1 (May 5, 2020): 20. http://dx.doi.org/10.33474/jimmu.v4i1.2634.

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Penelitian ini bertujuan untuk mengetahui perbandingan bauran promosi antara sepatu sport yang ada di Karawang. Untuk Mengetahui Bagaimana gambaran Bauran PromosipadaSepatu Sport Adidas dan Nike Untuk Mengetahui Bagaimana gambaran Volume Penjualanpada Sepatu Sport Adidas dan Nike Untuk Mengetahui Seberapa besar pengaruh Bauran Promosi terhadap Volume Penjualanpada Sepatu Sport Adidas dan Nike. Sampel dalam penelitian ini sebanyak 100 responden dari masing-masing produk yang merupakan konsumen yang pernah membeli dan memakai sepatu sport Adidas dan Nike. Analisis yang digunakan adalah analisi deskriftif dan analisis verifikatif. Hasil uji beda diperoleh bahwa tidak ada perbedaan yang sigfinikan antara sepatu sport Adidas dan Nike. Dan tidak ada hubunga antara sepatu sport Adidas dan Nike.Kata Kunci: Bauran promosi, Volume penjualan This study aims to compare the promotional mix of sports shoes in Karawang. To find out how the description of the promotion mix on Adidas and Nike sports shoes to find out how the sales volume description on Adidas and Nike sports shoes to find out how much influence the promotional mix has on sales volume on Adidas and Nike sports shoes. The sample in this study were 100 respondents from each product who were consumers who had bought and used Adidas and Nike sports shoes. The analysis used is descriptive analysis and verification analysis. Different test results obtained that there is no significant difference between Adidas and Nike sports shoes. And there is no connection between Adidas and Nike sports shoes.Keywords: Promotion mix, Sales volume
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Ghisleni, Taís Steffenello, and Nathane Spencer Trindade. "A PRESENÇA DIGITAL NO INSTAGRAM DA MARCA ADIDAS EM 2017." Cadernos de Educação Tecnologia e Sociedade 12, no. 4 (December 29, 2019): 335. http://dx.doi.org/10.14571/brajets.v12.n4.335-353.

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This project analyzes the digital presence of Adidas Brasil and Adidas Originals in 2017 on Instagram, covering the period of June and July of 2017. In this period, we analyzed how the brand develops its communication, mapping the characteristics and their differences on Instagram. The communication strategy most used by the brand Adidas Brasil and Adidas Originals was identified, as well as the brand operates in each profile. It was analyzed in which phase of the digital presence each profile is acting (STRUTZEL, 2015) and finalizing, it is presented which social media generates more engagement for the brand, through a qualitative/quantitative research, using the content analysis. Adidas Brasil and Adidas Originals use testimonial and information strategies through their publications on Instagram profiles. This work concludes that the two profiles are not at all stages of the digital presence, but Adidas Originals is the one that generates more engagement with the public.
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Fan, Yan-Ngo, Wenyi Wang, Chi-Wai Kan, Krailerck Visesphan, Kornchanok Boontorn, Jitti Pattavanitch, Thawatchai Intasean, and Rattanaphol Mongkholrattanasit. "An Analysis of Air Permeability of Men’s Quick-Dry Sportswear." E3S Web of Conferences 165 (2020): 05010. http://dx.doi.org/10.1051/e3sconf/202016505010.

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Air permeability is one of the thermal comfort properties of clothing and fabrics. This study evaluated the quick dry properties of summer men’s T-shirts of different brands (Nike, Adidas, Laishilong and Columbia) by studying the air permeability behavior. Both Nike and Adidas samples were knitted by single jersey, while double jersey was used for Laishilong and Columbia T-shirts. The materials for Adidas, Laishilong and Columbia were polyester while Nike was made of cotton and polyester. Overall, both Nike and Adidas were found to perform better in terms of air permeability than those of Laishilong and Columbia.
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Agnes, Novia, and Happy Darmawan. "Brand Awareness, Brand Image Dan Brand Loyalty Sebagai Prediktor Brand Equity Adidas." Jurnal Manajerial Dan Kewirausahaan 2, no. 1 (February 27, 2020): 240. http://dx.doi.org/10.24912/jmk.v2i1.7465.

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The purpose of this study to examine whether brand awareness, brand image and brand loyalty can predict brand equity Adidas in Jakarta. The population in this study were Adidas consumers in Jakrata. The sample was 100 respondents with a convenience sampling technique questionnarise ans using SmartPLS 3 software. Overall, the result of this research were brand awareness positive and significant as a predictor of brand equity, brand image positive and significant as a predictor of brand equity, and brand loyalty positive and significant as a predictor of brand equity. Tujuan dari penelitian ini adalah untuk menguji apakah brand awareness, brand image dan brand loyalty dapat memprediksi brand equity Adidas di Jakarta. Populasi dalam penelitian ini adalah konsumen Adidas di Jakarta. Sampel adalah 100 responden dengan kuesioner teknik convenience sampling dan menggunakan perangkat lunak SmartPLS 3. Secara keseluruhan, hasil dari penelitian ini brand awareness secara positif dan signifikan menjadi prediktor brand equity, brand image secara positif dan signifikan menjadi prediktor brand equity, brand loyalty secara positif dan signifikan menjadi prediktor brand equity Adidas.
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Pinto, T. "Too stripy for Adidas." Journal of Intellectual Property Law & Practice 3, no. 10 (October 1, 2008): 624–26. http://dx.doi.org/10.1093/jiplp/jpn155.

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Dissertations / Theses on the topic "Adidas"

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David, Luís Pedro Figueiredo. "Equity Research - Adidas AG." Master's thesis, Instituto Superior de Economia e Gestão, 2017. http://hdl.handle.net/10400.5/13070.

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Mestrado em Finanças
Este relatório contém a avaliação da Adidas AG. Elaborado de acordo com a Dissertação de Trabalho Final do Programa de Mestrado em Finanças do ISEG, este estudo de avaliação segue as recomendações do CFA Institute. As informações aqui contidas foram compiladas a partir de fontes públicas sobre Adidas AG em 10 de abril de 2015. Dito isto, o relatório não leva em consideração quaisquer eventos ou circunstâncias que tenham surgido após esta data. O preço-alvo foi obtido combinando o "Discounted Cash Flow" (DCF) e o "Comparable Company Multiple Pricing" com pesos iguais. As premissas consideradas para este estudo foram formuladas usando tanto os dados históricos divulgados publicamente pela empresa, bem como de bases de dados, como a Bloomberg L.P. e a Thomson Reuters DataStream. Com um preço alvo de €142 e um potencial de valorização de 83,9% face ao atual preço, a recomendação para a Adidas AG é de "COMPRA".
This report contains the valuation of Adidas AG. Elaborated in accordance with ISEG's Finance Final Work Thesis, this Equity Research follows the format of a research report recommended by the CFA Institute. The information contained herein has been compiled from public sources on Adidas AG on April 10th, 2015. Hence, the report does not take into consideration any events or circumstances which have arisen after this date. The target price was obtained by combining the Discounted Cash Flow (DCF) and the Comparable Company Multiple Pricing with equal weights. The assumptions considered for this study were formulated using both the historical data publicly disclosed by the company, as well as data from several sources, such as Bloomberg L.P. and Thomson Reuters DataStream. With a target price of €142 and an upside potential of 83.9% from current stock price, I issue a BUY recommendation for Adidas AG.
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Silva, Eduardo Figueiredo Faria da. "Equity research - Adidas AG." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/19245.

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Mestrado em Finanças
Este relatório centra-se na avaliação da Adidas AG, que foi elaborado de acordo com o Trabalho Final de Mestrado do Master in Finance. Este Equity Research segue a estrutura de um reporte de research recomendado pelo CFA Institute. Esta nota de research foi preparada com base na informação pública disponibilizada pela Adidas com referência a 31 de Dezembro de 2018. Assim, este reporte não comtempla eventos que possam ter ocorrido após essa data. Para chegar ao preço alvo para a empresa, o método escolhido foi o Discounted Cash Flow e a Avaliação Relativa, através de múltiplos de empresas concorrentes. O Price target obtido foi de 284.61€. Esta avaliação resulta numa recomendação de Manter. É considerada de risco médio uma vez que apesar da Adidas ser uma das duas grandes empresas desta indústria, o desaceleramento da economia surge como um potencial risco.
This report is about a valuation of Adidas AG, elaborated in according with ISEG's Finance Master's Final Work. This Equity Research follows the structure of a research report recommend by the CFA Institute. The research note was prepared based on the information publicly disclosed by Adidas AG with reference to December 31st, 2018. Therefore, this report does not contemplate any events that may have occurred after this date. To obtain the Target price of the company, the method chosen was the Discounted Cash Flow (DCF) and the Relative Valuation through the multiples of peer companies. The price target reached was 284.61€. This valuation results in a Hold recommendation. It is considered of medium risk since, despite Adidas being one of the two big companies in this industry, the deceleration of the economy appears as a potential risk.
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Frade, Daniel Vinicio Morais. "Equity research - Adidas AG." Master's thesis, Instituto Superior de Economia e Gestão, 2018. http://hdl.handle.net/10400.5/20429.

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Mestrado em Finanças
O projeto presente foi realizado de acordo com o projeto de trabalho final do programa de Mestrado de Finanças do ISEG, o mesmo constitui uma representação extensiva da avaliação da Adidas AG. Tendo como base as recomendações do CFA Institute. O motivo que estimulou a escolha da Adidas deveu-se ao interesse no recente crescimento considerável da marca, sendo nos últimos 3 anos o seu preço por ação quadruplicou. Este relatório foi feito tendo em conta a informação pública disponível a 1 de Outubro de 2018, pelo que qualquer informação posterior não foi considerada. O preço por ação definido como alvo através deste projeto para a Adidas é de €266,61 a 1 de Outubro de 2018, sendo expectável que a empresa alcance este valor até ao final de 2019. O valor alcançado teve por base o método de Fluxos de Caixa Descontados, a recomendação deste projeto é de compra dado que o valor apresentado representa um potencial de valorização de 30,07% um valor que embora seja inferior ao aumento registado nos anos passados, continua a ser um valor atrativo.
This project was done with the goal to obtain an extensive evaluation of Adidas AG, having into consideration the recommendations of the CFA Institute, made according to ISEG's Master in Finance final work project. The reason behind the decision to choose Adidas was due to my curiosity about the brand recent growth acceleration and how its share value quadruplicated in 3 years. This report was written having into consideration the information available until 1th October, 2018, disregarding any information following this date. The procedure used to reach the target price was the Discounted Cash Flow method, achieving a target price of €266,61 at 1st of October, 2018 representing an upside potential of 30,07%. My recommendation is to Buy, the momentum growth of Adidas is still on growing even though not as strong as in the past years it is still a reliable investment.
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Varela, Afonso Girão. "Equity research - Adidas AG." Master's thesis, Instituto Superior de Economia e Gestão, 2020. http://hdl.handle.net/10400.5/20811.

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Mestrado em Finanças
Este relatório consiste numa avaliação do preço por ação da Adidas AG para o final de 2020FY, de acordo com o projeto final do Mestrado em Finanças do ISEG. Este relatório tem por base pressupostos que considero aceitáveis para o período até 2024FY, sendo que as projeções foram baseadas na performance recente da Adidas, desenvolvimento da industria de desporto, assim como o desenvolvimento da economia mundial. O relatório está apresentado de acordo com o formato recomendado pelo CFA Institute. O preço-alvo foi obtido através aplicação do método de avaliação absoluto do Discounted Cash Flow, assim como um método de avaliação relativa, denominado método dos Múltiplos de Mercado. Para este método foram utilizados os múltiplos EV/EBITDA, P/E Ratio e EV/SALES. A recomendação final a que se chegou para a Adidas AG é de REDUCE, com um preço alvo de 279,08 euros que representa um potencial de valorização de 0,97 %, face ao preço atual de 276,40 euros por ação, no dia 16 Novembro de 2020. Este valor foi obtido através da aplicação de uma média dos preços alvo obtidos através do método DCF e do método de avaliação relativa. Considerámos que a empresa possui risco médio visto que, apesar da Adidas já ser uma empresa estabelecida no mercado, está bastante dependente da evolução da economia mundial.
This report consists of an assessment of the price per share of Adidas AG for the end of 2020, according to the ISEG's Master's in Finance final work. This report is based on assumptions that I consider acceptable for the period until 2024FY, with projections being based on Adidas' recent performance, the development of the sporting goods industry as well as the development of the world economy. The report is presented in accordance with the format recommended by the CFA Institute. The target price was obtained by applying a Discounted Cash Flow absolute valuation method, as well as a Relative Valuation method, denominated Market Multiples approach. For this method the EV/EBITDA, P/E Ratio and EV/SALES were used. The final recommendation reached for Adidas AG is REDUCE, with a target price of 279,08 euros which represents an upside potential valuation of 0,97%, compared to the current market price of 276,40 euros per share on 16th November 2020. This value was obtained by applying a simple average of the price targets obtained through the DCF method and Relative Valuation. We considered that the company has medium risk, since although Adidas is already an established company in the market, it is always heavily dependent on the evolution of the world economy.
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Göbel, Carsten. "Valoración de Adidas Group." Master's thesis, Universidad del Pacífico, 2015. http://hdl.handle.net/11354/1030.

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En este trabajo se realiza la valoración del Grupo Adidas (en adelante: Adidas o la empresa), empresa líder en producción y venta de productos deportivos, utilizando diversos modelos de valoración. Se considera el análisis de los factores macroeconómicos, la industria y competencia, la situación financiera y la estrategia de la empresa. Asimismo, se describen las expectativas de crecimiento y los supuestos en la aplicación de los métodos de valoración para llegar a un valor por acción de la empresa. Se realizaron valorizaciones a través de los siguientes métodos: descuento de los flujos de caja libre (FCFF), descuento de los dividendos y valoración por múltiplos (PER, EV/Ventas, EV/EBIT, EV/EBITDA). Los resultados de los métodos de valoración mencionados se presentan en el gráfico 1. El valor por acción es de EUR 83,72, monto obtenido por el modelo de descuento de los flujos de caja libre a la empresa; se considera el valor apropiado en el momento de la valoración. El precio de la acción de Adidas, al 25 de octubre, es de EUR 81,41, ligeramente más bajo que el valor calculado por el modelo principal de valoración (EUR 83,72). El buen gobierno corporativo, la fortaleza financiera de la empresa, el valor de la marca y el alineamiento de la estrategia para lograr las metas propuestas avalan que el modelo de negocio de la empresa puede generar valor a los accionistas en el futuro.
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Šimánková, Klára. "Image a identita značky adidas." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-193699.

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The master thesis deals with brand image and identity, the difference between brand perception from the customer point of view and from the creator point of view. The thesis is divided into theoretical and practical part. In the frame of theoretical part there is a brand definition, its components, functions which are the most important part of brand building since it is necessary to see the advantages of brands. This master thesis looks in details on brand value and models for measuring brand value. The practical part deals with market research through questionnaire, which is a base for evaluating image of the adidas brand. On the basis of the survey results the recommendations are made at the very end of the thesis.
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Bellotto, Marco <1995&gt. "Adidas and its reshoring project." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/17727.

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L'elaborato analizza le dinamiche legate al progetto di reshoring di adidas, analizzandone potenizalità e criticità. Successivamente verranno discusse le cause che hanno portato al suo abbandono e a un ritorno in Cina. Infine si cercherà di contestualizzare queste dinamiche associandole a quelle legate all'impatto del coronavirus sul settore fashion.
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Laštovičková, Zdeňka. "Sponzoring ve společnosti adidas ČR s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-165305.

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The diploma thesis deals with the sponsorship strategy of the company adidas from local as well as global perspective. The aim of this thesis is to evaluate the sponsorship strategy of the company adidas and suggest possible changes and suitable measures how to make the sponsorship strategy of the company adidas ČR s.r.o more profitable and effective. The work is divided into four chapters. The first part of the thesis is devoted to the theoretical definition of sponsorship and its goals, advantages, forms and types. Second chapter introduces the company adidas AG. The another part of the work is focused on the sponsorship strategy of the company adidas AG and adidas ČR s.r.o. The work analyzes the sponzored portfolio of sport teams, individuals and events. The last part of the thesis verifies discovered results via questionnaire survey. Based on these outcomes recommendations and changes are suggested to the sponsorship strategy of the company adidas ČR s.r.o.
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Dolejší, Kateřina. "Komparace dvou systémů prodeje společnosti adidas ČR s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-85326.

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The primary aim of the diploma thesis is to evaluate the pros and cons of two types of sales systems at adidas ČR, i.e. the franchise stores and own adidas Concept Stores. On the basis of an analysis of the compared sales systems, the thesis suggests improvement measures for both systems and provides recommendations for similar types of retail formats. The thesis should make clear the issue of running a franchised business as compared to running an own retail shop of adidas ČR s.r.o. by introducing both sales systems. The theoretical part is based on a search of both Czech and world professional literature, it deals with the basic retailing and franchising terms, the forms of cooperation in retailing, and an assessment of the current market development. The practical part studies the two aforesaid sales systems at adidas ČR s.r.o.
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Kofrová, Michaela. "Analýza komunikace firmy adidas na sociálních sítích." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-192494.

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The Master's thesis focuses on adidas ČR, s.r.o. and its communication on social media. The aim of this thesis is to analyze communication of adidas Company on social media and to recommend proposals for improvement and how to be more effective. The thesis is divided into two parts. First theoretical part defines social media and its position in marketing strategies of companies. In the analytical part is provided analysis of competition and its communication's strategies on social media and comparison with adidas Company. Benefits of this thesis are proposals of improvement for communication of adidas Company on social media and recommendation to the future.
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Books on the topic "Adidas"

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Lam, J. K. M. Evaluation of Adidas strategy in the 1990s. Oxford: Oxford Brookes University, 1998.

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Falk, Jaeger, Baur Ruedi, Wulf & Partner., and L2M3 Kommunikations Design, eds. Adidas factory outlet: Architektur und Design = architecture and design. Ludwigsburg: AV Edition, 2005.

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Berliner Handels- und Frankfurter Bank. Adidas: Auf dem Weg zur besten Sportmarke der Welt. Frankfurt am Main: BHF-Bank, 1996.

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Sport business: Adidas, Puma-- la guerre des logos : document. [Paris]: Presses de la Cité, 2008.

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Wattez, Eric. Comment Adidas devient l'un des plus beaux redressements de l'histoire du business. Paris, France: Assouline, 1998.

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Social media marketing in BRIC countries: Examining case studies of BMW, Adidas and Nivea. Berlin: Lit, 2013.

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Smit, Barbara. Pitch invasion: Three stripes, two brothers, one feud : Adidas and the making of modern sport. London: Allen Lane, 2006.

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Fox, G. T. Customer Reviews/Feedback Investigation of the consumer reaction to the Adidas "Feet you wear" product range. Oxford: Oxford Brookes University, 1998.

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British Institute of Sports Coaches. International Congress. The growing child in competitive sport: The British Institute of Sports Coaches 1989 Adidas International Congress. Edited by Cooke Geoff. Leeds: British Institute of Sports Coaches, 1990.

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Smit, Barbara. Drei Streifen gegen Puma: Zwei verfeindete Brüder im Kampf um die Weltmarktführerschaft. Frankfurt am Main: Campus, 2005.

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Book chapters on the topic "Adidas"

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Russ-Bovelino, Andreas. "Adidas." In Caramel, 370–72. Vienna: Springer Vienna, 2012. http://dx.doi.org/10.1007/978-3-7091-0512-2_97.

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Hainer, Herbert. "Adidas-Salomon." In Deutsche Standards, 32–35. Wiesbaden: Gabler Verlag, 2005. http://dx.doi.org/10.1007/978-3-322-82497-4_5.

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Hainer, Herbert. "adidas-SALOMON AG." In Deutsche Standards Beispielhafte Geschäftsberichte, 20–23. Wiesbaden: Gabler Verlag, 2004. http://dx.doi.org/10.1007/978-3-322-99378-6_3.

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Wirtz, Bernd W. "Adidas AG – Social Media Marketing." In Direktmarketing-Management, 419–34. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-6958-3_19.

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Talanow, Markus. "Ergebnisse der Fallstudie Adidas AG." In Corporate Media Relations und Personalisierung, 255–75. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-08124-9_9.

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Wirtz, Bernd W. "Adidas AG – Social Media Marketing." In Direktmarketing, 423–38. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-10297-5_19.

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Schmid, Stefan, Tobias Dauth, and Thomas Kotulla. "The Acquisition of Reebok by Adidas." In Fallstudien zum Internationalen Management, 713–31. Wiesbaden: Gabler Verlag, 2011. http://dx.doi.org/10.1007/978-3-8349-6793-0_42.

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Vogt, Patrik, and Lutz Kasper. "Energieumwandlungen beim Laufen mit adidas Running." In Für alles eine App, 171–76. Berlin, Heidelberg: Springer Berlin Heidelberg, 2022. http://dx.doi.org/10.1007/978-3-662-63901-6_27.

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Kürten, Markus A. "Gelebte Compliance – Die Praxis der adidas AG." In Compliance im Sport, 97–103. Wiesbaden: Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-22511-7_5.

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Schmid, Stefan, Tobias Dauth, Thomas Kotulla, and Philipp Leding. "Adidas and Reebok: Is Acquiring Easier than Integrating?" In MIR Series in International Business, 27–61. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-74089-8_2.

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Conference papers on the topic "Adidas"

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Poerner, Mario, Jochen Suessmuth, Davoud Ohadi, and Vincenz Amann. "adidas TAPE." In SIGGRAPH '18: Special Interest Group on Computer Graphics and Interactive Techniques Conference. New York, NY, USA: ACM, 2018. http://dx.doi.org/10.1145/3214745.3214761.

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Boulard, Arnauld. "Adidas - adistar." In ACM SIGGRAPH 2007 computer animation festival. New York, New York, USA: ACM Press, 2007. http://dx.doi.org/10.1145/1281740.1281751.

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Berger, C. "Mass customization - an adidas perspective." In IEE Seminar Mass Customization Turning Customer Differences into Business Advantages. IEE, 2003. http://dx.doi.org/10.1049/ic:20030105.

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Ridwan, Mohammad, Hardjito Darmojo, and Tofik Guntoro. "Implementation of adidas standards for Website-Based Fabric Quality Control Test Information System." In Proceedings of the First International Conference of Science, Engineering and Technology, ICSET 2019, November 23 2019, Jakarta, Indonesia. EAI, 2020. http://dx.doi.org/10.4108/eai.23-11-2019.2301577.

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Korovina, Y. E. "SPEECH GENRE OF MISSION: TO THE MODEL (ON THE MATHERIAL OF NIKE AND ADIDAS)." In ACTUAL PROBLEMS OF LINGUISTICS AND LITERARY STUDIES. Publishing House of Tomsk State University, 2020. http://dx.doi.org/10.17223/978-5-94621-901-3-2020-13.

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Li, Hanzhe. "Research on How Products and Marketing Strategy Affects the Market Shares of Nike and Adidas." In 2022 International Conference on Creative Industry and Knowledge Economy (CIKE 2022). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/aebmr.k.220404.037.

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POPESCU, Doina, Eduard Gabriel CEPTUREANU, and Sebastian Ion CEPTUREANU. "SOCIAL RESPONSIBILITY AND MANAGEMENT CHALLENGES IN TIME OF TURMOIL." In International Management Conference. Editura ASE, 2023. http://dx.doi.org/10.24818/imc/2022/03.16.

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This work presents the major challenges for companies’ management related to the implementation of sustainable strategies. The results of a Reuters study on the implementation of sustainable strategies in the fashion industry are showcased. The study forecasts the unlocking of a secondhand luxury market of 600 billion dollars, but also the possibility that the producers adopt sustainable strategies through which they set financial targets following social and environmental topics. In addition, the work describes the sustainable strategies adopted by the German brand Adidas, the Japanese company YKK and the Romanian company Pandora Prod, as well as the challenges that they are facing.
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Б.Ч., Мунхбаяр. "Рентгенофлюоресцентный анализ металлических изделий из скального погребения Узуур-Гялана (Монгольский Алтай)." In АРХЕОЛОГИЯ СЕВЕРНОЙ И ЦЕНТРАЛЬНОЙ АЗИИ: НОВЫЕ ОТКРЫТИЯ И РЕЗУЛЬТАТЫ МЕЖДИСЦИПЛИНАРНЫХ ИССЛЕДОВАНИЙ. Altai State University, 2021. http://dx.doi.org/10.14258/978-5-7904-2526-4.2021.14.

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The article describes the metalwork of the Uzuur Gyalan rock burial, popularly known online in 2016 as the «Adidas Mummy». The definitions and chemical composition of the metalware were compared with those of the time in the region. According to the results of the comparative study, the composition of the bronze mirror is very different from other bronze objects. However, bridles, saddle plaques, and ligaments are similar to the main non-ferrous metals in the region, but appear to have local characteristics. Further detailed comparative studies of the chemical composition of non-ferrous metal products in the tenth century are important steps in establishing regional cultural relations.
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Nadadur, Gopal, Wonmo Kim, Alexander R. Thomson, Matthew B. Parkinson, and Timothy W. Simpson. "Strategic Product Design for Multiple Global Markets." In ASME 2012 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2012. http://dx.doi.org/10.1115/detc2012-70723.

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Designing products for multiple global user populations has been the focus of numerous studies. Based on an understanding of the current state of knowledge, this paper outlines three broad top-down design strategies to satisfy varying user, business, and regulatory requirements across target markets, and to do so in a resource-efficient manner. The first strategy results in a set of optimal, robust, or reconfigurable designs for the markets. The second strategy is the development of a static platform-based design, with variants of the product for the different target markets. In the third strategy, flexibility is embedded into a platform itself; the manufacturer can then release the product in a few target markets, and can leverage the platform at later stages when entering additional markets or adapting to changing requirements. The implementation of the proposed strategies is explored in the context of three different products: (1) the Adidas Jabulani soccer ball, (2) left- and right- hand drive vehicles, and (3) the Apple suite of mobile and tablet devices. The observations in these case studies highlight the importance of the three global product design strategies, and help define certain questions for future research.
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Calise, Gian J., and Anil Saigal. "Mechanical Behavior of Octahedral and Octet Structures Produced From CLIP Technology." In ASME 2018 International Mechanical Engineering Congress and Exposition. American Society of Mechanical Engineers, 2018. http://dx.doi.org/10.1115/imece2018-88192.

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This research concerns the production of mechanical metamaterials by a new means of additive manufacturing (AM). Mechanical metamaterials are man-made materials in which the mechanical properties are defined mainly by their structures rather than the properties of each material component. They are typically cellular lattice structures consisting of various arrangements of interconnected webs and struts. These metamaterials have a wide range of applications, but due to a recent breakthrough technology in the field of AM developed by Carbon, called Continuous Liquid Interface Production (CLIP), they can now be produced with ease at substantially higher speeds on a large scale. Using the CLIP process, Adidas is now utilizing these metamaterials in the midsoles of their new athletic shoes. More information about the mechanical response of parts produced by CLIP was needed to assess their relevance in this application. The goal of this research was to quantitatively determine the isotropy of octahedral and octet lattice structures produced from CLIP technology. Carbon claims that CLIP technology, unlike most other AM processes, produces parts that are isotropic. This means parts will have the same mechanical properties regardless of the direction of applied load. This claim has yet to be proven on lattice structures like the octahedral and octet structures. Those particular lattice structures are popular in the field of mechanical metamaterials because they are more structurally efficient than foams that are made of the same material with similar densities. The degree of isotropy of samples was measured by comparing values of various mechanical properties. These properties include Young’s modulus, a common measure of elasticity, and peak stress, a common measure of strength. Results indicated relatively isotropic behavior because mechanical properties varied based on the axis of compression by 6.5%, on average. The physical responses and failure mechanisms were also consistent.
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Reports on the topic "Adidas"

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Seybold, Patricia. How Adidas Moved to Smart Customization and Personalized Coaching. Boston, MA: Patricia Seybold Group, January 2009. http://dx.doi.org/10.1571/cs01-13-09cc.

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García Ponce, Damián, and Emilia Smolak-Lozano. Relaciones Públicas 2.0: Hostilidad comunicativa en Redes Sociales. Estudio de Caso de Adidas Polonia en Facebook / Public Relations 2.0: Comunication hostility in Social Media. Adidas Poland in Facebook Case Study. Revista Internacional de Relaciones Públicas, December 2013. http://dx.doi.org/10.5783/rirp-6-2013-09-155-176.

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Borau Jordán, José Luis, Juliana De Moraes Pinheiro, and Suzanne Duryea. ¡Adiós barreras!: Guía para el diseño de espacios más accesibles. Inter-American Development Bank, October 2019. http://dx.doi.org/10.18235/0001937.

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Kaur, Harpreet, Jasmitha Aravind, Chandni Singh, Sreya Ajay, and Prathigna Poonacha. Representing COVID-19 Impacts and Responses on Indigenous People: A Multilingual Media Review in the Nilgiri Biosphere Region, India. Indian Institute for Human Settlements, 2022. http://dx.doi.org/10.24943/nbr12.2022.

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The COVID Observatories project examines the implications of the COVID-19 pandemic on climatic risks and food systems among Indigenous Peoples (IPs) around the world. In India, the focus is on the IPs living in the Nilgiri Biosphere, spread over parts of three states; Tamil Nadu, Kerala, and Karnataka, and includes five national parks and two wildlife sanctuaries (Figure 1). IPs are colloquially called ‘Adivasi’ or tribes and India is not a signatory to the IP declarations laid out by the UN. We use IP in this report to adhere international norms and reflect as media reports that tend to use IP and Adivasi, depending on the media portal.
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Jayakumar, Chinmayi, Payain Gangadharan, and Suganya Sankaran. Looking Inward, Looking Forward: Articulating Alternatives to the Education System for Adivasis, by Adivasis. Indian Institute for Human Settlements, 2023. http://dx.doi.org/10.24943/tesf0205.2023.

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The education question for the four indigenous communities of Gudalur, Tamil Nadu has been shrouded in silence by those in power, and on the rare occasions that the shroud has been lifted, the people have seldom had their say. This report explores how the Bettakurumba, Kattunayakan, Mullakurumba and Paniya communities of Gudalur have experienced the current education system so far, their understanding of the purpose of Adivasi education, and an alternate conceptualisation of educational practices geared towards greater equality and justice as understood by the people of the community.
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Kawalkar, Aisha, Himanshu Srivastava, and Ruchi Shevade. Voices from the Margins: Exploring Possibilities of Connecting Formal Education to the Funds of Knowledge owned by Adivasi Communities in the Kesla Block of Madhya Pradesh. Indian Institute for Human Settlements, 2023. http://dx.doi.org/10.24943/tesf0405.2023.

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The Adivasis or the Scheduled Tribes (STs) are a significant segment of the Indian population, not just because they form a sizeable proportion of it, but also as a group with rich and varied cultural heritage. Despite constitutional provisions for their welfare and development, and protection against violence to their languages and cultures, they are historically the most marginalised communities in the country and lag way behind in terms of various socio-economic indicators, including health and education. Ironically, the Indian education system has been a significant factor in the marginalisation and invisibilisation of Adivasi interests.
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Grant, C., J. Lenderman, and J. Gansemer. US-VISIT Identity Matching Algorithm Evaluation Program: ADIS Algorithm Evaluation Project Plan Update. Office of Scientific and Technical Information (OSTI), February 2011. http://dx.doi.org/10.2172/1021071.

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Kaur, Harpreet. The Policy Response to the COVID-19 Pandemic: Analysing Implications for Indigenous Peoples in the Nilgiri Biosphere Reserve. Indian Institute for Human Settlements, 2022. http://dx.doi.org/10.24943/prcp12.2022.

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In this report, we examine the impacts of the pandemic and policy responses to it, focusing on Indigenous Peoples (IPs) in the Nilgiri Biosphere Reserve, which spans Tamil Nadu, Karnataka, and Kerala. Our analysis reveals that the pandemic and accompanying lockdowns produced new forms of exclusions. It widened existing socio-economic fissures and brought into sharp relief social security systems which were already strained. For example, a widening of the existing digital divide that excluded Adivasi students from online education and homogenous policy interventions that often reproduce inequities based on caste, class, livelihoods, and gender. Policy interventions have, to some extent, engaged with the multiple risks and impacts COVID-19 placed on the poor and marginalised, but few of them attend to the structural inequities of IPs or speak to their differential experiences and vulnerabilities.
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Masiero, Bruno, Marcio Henrique de Avelar, and William D'Andrea Fonseca. International Year of Sound 2020 & 2021: Ano Internacional do Som prorrogado até 2021. William D’Andrea Fonseca, July 2020. http://dx.doi.org/10.55753/aev.v35e52.15.

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O ano de 2020 começou em festa para a comunidade acústica com a abertura do "International Year of Sound'' (IYS) no Grande Anfiteatro da Universidade Sorbonne em Paris, França. Aqui no Brasil, a abertura oficial do Ano Internacional do Som aconteceu em 06 de março e foi marcada por um concerto da Orquestra Sinfônica da Unicamp. A orquestra levou o público a uma viagem pelos universos fantásticos de algumas óperas alemãs, como João e Maria, A Flauta Mágica, O Navio Fantasma, entre outras. Mas com as restrições impostas em todo o mundo para reduzir a disseminação da Covid-19, a Comissão Internacional de Acústica (ICA) decidiu, no fim de março, que o IYS se tornaria uma celebração do som com duração de 2 anos. Esta extensão permitirá que eventos adiados e novos eventos e atividades programados para 2021 sejam incluídos na lista de eventos do IYS. Além disso, o prazo de apresentação de propostas para competições estudantis com temática sobre som apoiadas pelo IYS foi estendido até o final de 2020.
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Maps showing the extent of mining, locations of mine shafts, adits, air shafts, and bedrock faults, and thickness of overburden above abandoned coal mines in the Boulder-Weld coal field, Boulder, Weld, and Adams counties, Colorado. US Geological Survey, 2001. http://dx.doi.org/10.3133/i2735.

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