Relevant bibliographies by topics / Ad effectiveness

Academic literature on the topic 'Ad effectiveness'

Author: Grafiati
Published: 25 May 2024

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Contents

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Ad effectiveness.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Ad effectiveness"

1

Kim, Tami, Kate Barasz, and Leslie K. John. "Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness." Journal of Consumer Research 45, no. 5 (May 7, 2018): 906–32. http://dx.doi.org/10.1093/jcr/ucy039.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Rosenkrans, Ginger, and Keli Myers. "Combining Online, Print Increases Ad Effectiveness." Newspaper Research Journal 34, no. 4 (September 2013): 109–17. http://dx.doi.org/10.1177/073953291303400409.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Taylor, Earl L. "Ad effectiveness in a digital world." Research World 2016, no. 58 (May 2016): 57. http://dx.doi.org/10.1002/rwm3.20380.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Couwenberg, Linda E., Maarten A. S. Boksem, Roeland C. Dietvorst, Loek Worm, Willem J. M. I. Verbeke, and Ale Smidts. "Neural responses to functional and experiential ad appeals: Explaining ad effectiveness." International Journal of Research in Marketing 34, no. 2 (June 2017): 355–66. http://dx.doi.org/10.1016/j.ijresmar.2016.10.005.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Ki Heung Jeon. "Effects of Need for Cognition and Ad Type on Effectiveness of Ad." Journal of Product Research 26, no. 2 (June 2008): 153–59. http://dx.doi.org/10.36345/kacst.2008.26.2.013.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Andrew Roehm Jr., Harper. "Conditions and Causes of Split Ad Effectiveness." Psychology and Behavioral Sciences 10, no. 6 (2021): 247. http://dx.doi.org/10.11648/j.pbs.20211006.19.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Kinra, N., and V. S. P. Prasad. "Communicative Effectiveness of Comparative Advertising." Vikalpa: The Journal for Decision Makers 15, no. 4 (October 1990): 11–22. http://dx.doi.org/10.1177/0256090919900402.

Full text
Abstract:
How does the communicative effectiveness of explicit comparative advertising vary in contrast to non-comparative, supporting ad copy as well as implied, t>rand X' comparative ad copy? In this research study, N Kinra and V S P Prasad examine this question based on a sample of purchase managers drawn from 129 Indian organizations. Their analysis indicates that explicit comparative advertising is not as rewarding as noncomparative advertising in the Indian context, particularly for new and unknown brands.
APA, Harvard, Vancouver, ISO, and other styles
8

Kim, Juran, and Seungmook Kang. "MCN Parasocial Relationships for Teens and Ad Effectiveness." Korean Journal of Advertising and Public Relations 20, no. 1 (January 31, 2018): 186–213. http://dx.doi.org/10.16914/kjapr.2018.20.1.186.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Andrews, Michelle, Xueming Luo, Zheng Fang, and Anindya Ghose. "Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness." Marketing Science 35, no. 2 (March 2016): 218–33. http://dx.doi.org/10.1287/mksc.2015.0905.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Kravchenko, Natalya, and Oleksandr Yudenko. "Visual metaphor in commercial ad: effectiveness or failure?" Cognition, Communication, Discourse, no. 23 (December 31, 2021): 62–71. http://dx.doi.org/10.26565/2218-2926-2021-23-04.

Full text
Abstract:
Based on the modern approaches to the study of multimodal pragmatics, this study focuses on its new facet, identifying the correlation between cognitive and pragmatic features of visual metaphor with reference to visual grammatical analysis and Optimal Innovation Hypothesis added by explanatory tools of the conceptual blending Theory and Relevance Theory along with cooperative principle. The purpose of the article is to analyze the visual message of commercial advertising while assessing its successfulness / failure in accordance with the sequentially applied criteria of “the level of metaphorical polysemanticity and ambiguity”, “the availability of the relevant context of interpretation”, “the level of optimal innovativeness”. The paper reached four principal results. First. The visual metaphor flouts one or few cooperatіve maxims, which triggers discursive implicature. Second. Depending on the level of implicitness and polysemanticity of the visual metaphor, the result of the maxim flouting can be both implicature and explicature. If the inference of the implicature is intended by an advertising message, but requires excessive efforts to process visual information in lack of relevant context, the level of the metaphor interpretation remains explicature. Third. “Explicature” and “implicature” levels of visual metaphor interpretation are associated with different stages of blending processes. Inference of discursive implicature, which constitutes the intended meaning of the metaphor, coincides with the stage of the blend elaboration; Fourth. Depending on the balance between the level of familiarity and innovativeness, the components of a visual metaphor can be ranked on the scale of “attractiveness” for the target client—from optimally innovative to pure innovative devices.
APA, Harvard, Vancouver, ISO, and other styles
More sources

Dissertations / Theses on the topic "Ad effectiveness"

1

Woodson, Glenn J. "Enhancing the effectiveness of ad hoc units a revised training model." Thesis, Monterey, California: Naval Postgraduate School, 2009. http://hdl.handle.net/10945/4665.

Full text
Abstract:
Approved for public release, distribution unlimited
To meet the personnel shortfalls resulting from the Global War on Terror, the United States Civil Affairs and Psychological Operations Command developed an integrated approach to strength management - of the ad hoc unit. This came at a cost, however, generally in terms of lost efficiency and decreased capabilities to conduct tactical and operational Civil Affairs Operations. This thesis encapsulates fifteen months studying eight United States Army Civil Affairs units who deployed to Iraq as part of OPERATION IRAQI FREEDOM, Rotation 0 - 08. The research objective was to determine if the units were effective and what, if any, changes are needed to improve the training program prior to deployment. The thesis presents a better method for preparing ad hoc units for deployment, and argues that overall unit effectiveness depends upon leveraging time management throughout training, validation, and deployment. By creating a collaborative approach to task management and linking social, cultural, and task cohesion, the Army can more effectively execute pre-deployment training plans for ad hoc units. The thesis also recommends that the Army adopt both a refined training model that augments the Army Training Management Cycle developed in Army Field Manual 7-0, Training the Force and revise the training management program to focus on integrating fulltime collaborative efforts into the training development and execution cycle.
APA, Harvard, Vancouver, ISO, and other styles
2

Hatzifilippidou, Despina. "The effectiveness of a multimedia instrumental method (PMM) on the reading performance of Greek dyslexic-AD(H)D and LD-AD(H)D pupils." Thesis, Brunel University, 2006. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.425142.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Goble, Mark. "Study into the effectiveness of treating attention deficit hyperactive disorder (AD/HD) with natural therapy interventions." Thesis, University College London (University of London), 2011. http://discovery.ucl.ac.uk/10020645/.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Bergkvist, Lars. "Advertising effectiveness measurement : intermediate constructs and measures." Doctoral thesis, Stockholm : Economic Research Institute, Stockholm School of Economics [Ekonomiska forskningsinstitutet vid Handelshögsk.] (EFI), 2000. http://www.hhs.se/efi/summary/531.htm.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Khoso, Ubedullah. "Investigating the effectiveness of scarcity appeals as a function of culture." Electronic Thesis or Diss., Aix-Marseille, 2020. http://theses.univ-amu.fr.lama.univ-amu.fr/201210_KHOSO_610ltz868cxkrta381dvausl40zmqml_TH.pdf.

Full text
Abstract:
Cette thèse a étudié l'effet de la culture sur l'efficacité des messages publicitaires sur la rareté (forte demande vs. offre limitée) du produit. Nous avons réalisé deux études expérimentales (étude 1: N = 417 ; étude 2: N = 435) incluant toutes deux des participants pakistanais et français. L'étude 1 a montré que (i)qu’un appel à la rareté fondé sur la demande est plus efficace qu’un appel à la rareté fondé sur l’offre dans la culture orientale, alors que l’inverse est observé dans la culture occidentale, (ii)le rôle modérateur de la culture est plus fort pour les produits à haute visibilité que pour ceux à faible visibilité; et (iii)la prévalence d’un concept de soi interdépendant (vs. indépendant) et son impact sur la susceptibilité à l'influence normative et le besoin d'unicité médiatisent le rôle modérateur de la culture. L'étude 2 a examiné le rôle modérateur de la visibilité du produit sur l'efficacité des appels à la rareté via la prévalence culturelle respective des normes sociales injonctives et descriptives. Les résultats révèlent que (i)les normes sociales injonctives et descriptives sont plus saillantes lors de l’achat de produits à forte visibilité plutôt qu’à faible visibilité; (ii)les normes injonctives prévalent sur les normes descriptives dans la culture orientale, tandis que les normes descriptives prévalent sur les normes injonctives dans la culture occidentale; et (iii)la prévalence culturelle des normes injonctives (par rapport aux normes descriptives) médiatise le rôle modérateur de la visibilité des produits sur l'efficacité de l’appel à la rareté qui est plus grande pour les produits à haute visibilité que pour ceux à faible visibilité
The focus of this dissertation was to examine the impact of culture on the effectiveness of (demand vs. supply-based) scarcity appeal. The hypotheses were tested using an experimental design in two studies (Study 1: N = 417; Study 2: N = 435) including both Pakistani and French participants. Study 1 showed that (i) demand-based scarcity appeal was more effective than supply-based scarcity appeal in Eastern culture, whereas the reverse was found in Western culture; (ii) such moderating role of culture was stronger for high visibility products rather than low visibility products; and (iii) the respective prevalence of interdependent (vs. independent) self and its subsequent impact on susceptibility to normative influence (SNI) and need for uniqueness (NFU) mediated the moderating role of culture. Study 2 examined the moderating role of product visibility on the effectiveness of scarcity appeals through the relative cultural prevalence of injunctive vs. descriptive social norms. Findings revealed that: (i) both injunctive and descriptive social norms were more salient when buying high-visibility rather than low-visibility products; (ii) injunctive social norms prevailed over descriptive social norms in Eastern culture, whereas the reverse occurred in Western culture; and (iii) the cultural prevalence of injunctive (vs. descriptive) norms mediated the moderating role of product visibility on the effectiveness of scarcity appeals, which is higher when product visibility is high rather than low. Key theoretical contributions and managerial implications of these findings are discussed, before addressing new research perspectives
APA, Harvard, Vancouver, ISO, and other styles
6

Ferreira, José Carlos. "CENTRO DE ATENÇÃO PSICOSSOCIAL ÁLCOOL E DROGAS (CAPS-ad): A EX-PERIÊNCIA DOS PROFISSIONAIS DE SAÚDE MENTAL NUMA UNIDADE DA BAIXA MOGIANA." Universidade Metodista de São Paulo, 2011. http://tede.metodista.br/jspui/handle/tede/1299.

Full text
Abstract:
Made available in DSpace on 2016-08-03T16:34:19Z (GMT). No. of bitstreams: 1 JCarlos Ferreira p1a60.pdf: 403826 bytes, checksum: bd6d940c828bc1bdd5df5d55c111fb9f (MD5) Previous issue date: 2011-10-17
The abusive use of psychoactive substances has been subject of concern and a problem faced by public policies almost worldwide. The recognition that such use develops significant economic, social, academic, family, physical and mental health consequences has led authori-ties to create programs that aim to cope with the expansion of this phenomenon. In Brazil, after a period in which the treatment offered to substance abusers was predominantly asylum, there have been changes in the model of care for this population, especially with the imple-mentation of Alcohol, Drugs and mental health services inside the Sistema Único de Saúde - SUS. This study aims to identify and analyze the perceptions of mental health professionals who work in ad-CAPS, the relevance and effectiveness of approaches and techniques they use to serve psychoactive substances users. It also wants to detect the academic and complemen-tary formation of those workers, the nature of the professional relationship established be-tween the team members, the results obtained with the work and the degree of satisfaction of those professionals with the results and identify the representation they have of those users and the degree of confidence in the ad-CAPS proposal. To collect data we used the semi-structured interview technique and the data processing was carried out based on the content analysis of Laurence Bardin technique. The research has shown that professionals do not have enough knowledge to deal with addiction, the team does not work in an interdisciplinary way and that the treatment is carried out randomly and with low efficiency. The representation they have the user is of a sick or victimized person by family and socio-economic circums-tances. It was also found that most professionals have doubts about the adequacy of the ad-CAPS as a proposal to care for alcohol and other drugs users.
O uso abusivo de substâncias psicoativas tem sido objeto de preocupação e alvo de políticas públicas de enfrentamento, praticamente no mundo todo. O reconhecimento de que tal forma de uso acarreta relevantes consequências econômicas, sociais, acadêmicas, familiares e de saúde física e mental, tem levado as autoridades competentes a criar programas que visam a fazer frente à expansão desse fenômeno. No Brasil, após um período em que o tratamento oferecido aos usuários de substâncias era predominantemente asilar, vem ocorrendo mudanças significativas no modelo de atenção a essa população, notadamente com a implantação dos Centros de Atenção Psicossocial Álcool e Drogas, dentro da estrutura do Sistema Único de Saúde SUS. O presente estudo tem por objetivo identificar e analisar a percepção dos pro-fissionais de saúde mental que atuam no CAPS-ad, sobre a pertinência e a eficácia das abor-dagens e técnicas por eles utilizadas no atendimento aos usuários de substâncias psicoativas. Visa também a conhecer a formação acadêmica e complementar desses trabalhadores; a natu-reza das relações profissionais que se estabelecem entre os membros da equipe; os resultados obtidos com o trabalho e o grau de satisfação dos profissionais com esses resultados. Objetiva ainda a identificar a representação que eles fazem desses usuários e o grau de confiança na proposta CAPS-ad. Para a coleta de dados utilizou-se a técnica de entrevistas semi-estruturadas e o tratamento dos dados foi realizado com base na técnica de Análise de Conte-údo de Laurence Bardin. A investigação revelou que os profissionais não têm formação para lidar com dependência química, que a equipe não atua de forma interdisciplinar e que o trata-mento é realizado de forma aleatória e com baixa eficácia. A representação que fazem do usu-ário é a de um indivíduo doente e ou vitimado pelas condições familiares e sócio-econômicas. Constatou-se também que a maioria dos profissionais tem dúvidas quanto à adequação do CAPS-ad como proposta para cuidar dos usuários de álcool e outras drogas.
APA, Harvard, Vancouver, ISO, and other styles
7

Woodson, Glenn J. "Enhancing the effectivenss of ad hoc units a revised training model /." Monterey, Calif. : Naval Postgraduate School, 2009. http://edocs.nps.edu/npspubs/scholarly/theses/2009/Jun/09Jun%5FWoodson.pdf.

Full text
Abstract:
Thesis (M.S. in Defense Analysis)--Naval Postgraduate School, June 2009.
Thesis Advisor(s): Simons, Anna ; Greenshields, Brian. "June 2009." Description based on title screen as viewed on July 14, 2009. Author(s) subject terms: cohesion, training model, effectiveness, collaboration, efficiency, management planning and control, interpersonal relations, group dynamics, task forces, teams, ad hoc, case studies, systems approach. Includes bibliographical references (p. 101-104). Also available in print.
APA, Harvard, Vancouver, ISO, and other styles
8

Ho, Pei Yuan, and 何姵緣. "The Interaction Effects of Comparative Ad Intensity and Brand Attachment on Ad Effectiveness." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/f3hj6q.

Full text
Abstract:
碩士
長庚大學
工商管理學系
102
The literature has indicated that comparative advertising intensity and brand attachment will have impact on the effectiveness of comparative ads. However, little is known about how is the interaction between comparative advertising intensity and brand attachment, and in order to influence on advertisement. This study addressed this issue using the “resonance effect” from physics. We found that the implicit affection of consumer is as the natural frequency. If the comparative advertising intensity can match the frequency, which is the implicit affection of consumer, and it will obviously have stronger advertising effectiveness. Therefore, this research project is designed three studies to address this issue. To discuss this issue, we use three different kinds of products and advertised brand respectively. Three experimental design is a factorial one with 2 (comparative ad intensity: weak ads vs. strong ads) x 2 (brand attachment: weak attachment vs. strong attachment). Participants were randomly assigned to the weak intensity group or the strong intensity group. According to the participants’ level of attachment to the advertised brand, we separated it into two groups, strong attachment and weak attachment. Study1 initially discovered the interaction of comparative advertising intensity and brand attachment and were having margin of significance to the brand loyalty. Study two added two covariates, and also found that the interaction between comparative advertising intensity and brand attachment will obviously increase the attitude toward brand. Study three verified again the interaction between comparative advertising intensity and brand attachment which will increase the attitude toward brand. Moreover, study three also found that resonance can moderate this interaction to the effectiveness of attitude toward brand.
APA, Harvard, Vancouver, ISO, and other styles
9

Kao, Chih-Hung, and 高志宏. "A Study on WWW Ad Banner Effectiveness Analysis." Thesis, 1998. http://ndltd.ncl.edu.tw/handle/79837066088917547723.

Full text
Abstract:
碩士
淡江大學
資訊管理學系
86
The purpose of this research is to indicate some feasible directions onenhancing WWW Ad banners effectiveness. By a literature review, we chose 12stimulus determinants of attention in traditional advertising media asattention-getting techniques and designed Ad banners with various levels ofdifferences respectively. Because the involvement conditions of Internetsuffers can be the moderating roles in the processing of advertising,Personal Involvement Inventory（PII）instrument was administed to acquireInternet suffers'' involvement traits. After experiments and data analysis,first, we discussed the main effect of each stimulus determinant ofattention and examined their feasibility on designing effective Ad banners.Second, we discuss the interaction effect of each stimulus determinant ofattention and involvement condition to know whether there is any differenceon Ad banner effectiveness of stimulus determinants of attention between different involvement conditions. The result exhibits most of the stimulus determinants of attention withvarious levels of differences have significant influences on Ad banners''effectiveness. Then we suggest these stimulus determinants of attention canbe the important principles on forming an effective Ad banner. Especially,the presentation of Ad Banner should not be without the movement determinantand some determinant （ex: position） must be combined with the new mediacharacteristics of WWW. Besides, we provide suggestion onAd Banners designing strategy. At last, in the interaction of determinants and involvement condition,although only minor stimulus determinants of attention interact withinvolvement conditions on Ad banner effectiveness, the WWW suffers''involvement conditions and characteristics should be still considered on designing Ad banners. On the other hand, the majority of stimulusdeterminants of attention of difference levels will make WWW suffersof high involvement condition have significant differences on Ad bannereffectiveness as to those of low involvement condition. To both of them,using of creative Ad executions will maxmize the effectiveness of Adbanners.
APA, Harvard, Vancouver, ISO, and other styles
10

Horng, Jong-Sheng, and 洪忠聖. "THE STUDY ON ADVERTISING EFFECTIVENESS OF COMPARISON PRINT AD." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/46732700461012717741.

Full text
Abstract:
博士
大同大學
設計科學研究所
103
Advertising must accomplish two missions: attract attention and convey meaning. The purpose of vendors to conduct marketing communication is to persuade consumers that the advertising brand is superior to other brands, and comparative advertisement is able to achieve the advertising purpose effectively. Most of the print advertisements are composed of three basic elements of visual image, text title and brand name. The reason for the advertising agency creative people to add images in the advertisement design is to produce a better persuasive effect, thereby enhancing consumers’ perceived value and intention to purchase. In fact, the present or absent of advertising reference material is quite similar to the comparative intensity concept of comparative advertisement. The aim of this study is to explore the advertising effect of comparative advertisement by investigating on the impact of different forms of comparative advertisement and non-comparative advertisement towards advertising attitude, brand attitude and purchase intention through experiments. (1) The impact of different forms of comparative advertisement and non-comparative advertisement towards advertising attitude, brand attitude and purchase intention. (2) Whether or not different prices of product advertisement will generate an impact towards consumers’ brand image variances, advertising attitude, brand attitude and purchase intention. Four significant results were summarized from the experimental findings: (1) Based on advertising forms, the advertising effect of direct comparative advertisement and non-comparative advertisement is significantly greater than indirect comparative advertisement. (2) In comparative advertisement and non-comparative advertisement, the advertising effect of consumers towards high-priced commodities will not be necessarily higher than low-priced commodities. (3) In direct comparative advertisement, indirect comparative advertisement and non-comparative advertisement, the advertising effect of high-priced commodities to adopt direct comparative advertisement is able to generate a higher advertising effectiveness. (4) The brand image attitude of high-priced products to involve adopting non-comparative advertisement is poorer that direct comparative advertisement, indirect comparative advertisement and non-comparative advertisement. The purpose of advertising is to convey the correct message of commodities to achieve the sales objectives. The study has proposed the intimate consumer advice and research direction to serve as an important reference for advertising design workers, advertisers and advertising researchers.
APA, Harvard, Vancouver, ISO, and other styles
More sources

Books on the topic "Ad effectiveness"

1

National Center on Child Abuse and Neglect. and CSR Incorporated, eds. Final report on the validation and effectiveness study of legal representation through guardian ad litem. Washington, D.C: U.S. Dept. of Health and Human Services, Administration for Children and Families, Administration on Children, Youth and Families, National Center on Child Abuse and Neglect, 1993.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
2

The committed enterprise: Making vision, values, ad branding work. 2nd ed. Oxford: Elsevier/Butterworth-Heinemann, 2005.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
3

Ad-Hoc Expert Group Meeting on Deepening the Judiciary's Effectiveness in Combating Corruption (2007 Addis Ababa, Ethiopia). Ad-Hoc Expert Group Meeting on Deepening the Judiciary's Effectiveness in Combating Corruption: 19-21 November 2007, Addis Ababa, Ethiopia : report. Addis Ababa: United Nations, Economic Social Council, Economic Commission for Africa, 2007.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
4

United States. Congress. Senate. Committee on Homeland Security and Governmental Affairs. Ad Hoc Subcommittee on Disaster Recovery., ed. Assessing the effectiveness of agricultural disaster assistance programs in the wake of the 2008 Midwest floods, Hurricane Gustav, and Hurricane Ike: Joint hearing before the Committee on Agriculture, Nutrition, and Forestry, United States Senate, and the Ad Hoc Subcommittee on Disaster Recovery of the Committee on Homeland Security and Governmental Affairs, United States Senate, One Hundred Tenth Congress, second session, September 24, 2008. Washington: U.S. G.P.O., 2009.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
5

United States. Congress. Senate. Committee on Agriculture, Nutrition, and Forestry. Assessing the effectiveness of agricultural disaster assistance programs in the wake of the 2008 Midwest floods, Hurricane Gustav, and Hurricane Ike: Joint hearing before the Committee on Agriculture, Nutrition, and Forestry, United States Senate, and the Ad Hoc Subcommittee on Disaster Recovery of the Committee on Homeland Security and Governmental Affairs, United States Senate, One Hundred Tenth Congress, second session, September 24, 2008. Washington: U.S. G.P.O., 2009.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
6

Mecca, Adam P., and Rajesh R. Tampi. Effectiveness of Atypical Antipsychotic Drugs in Patients with Alzheimer’s Disease. Edited by Ish P. Bhalla, Rajesh R. Tampi, Vinod H. Srihari, and Michael E. Hochman. Oxford University Press, 2018. http://dx.doi.org/10.1093/med/9780190625085.003.0015.

Full text
Abstract:
This chapter provides a summary of the Clinical Antipsychotic Trials of Intervention Effectiveness—Alzheimer’s disease (CATIE-AD), a multicenter trial that investigated whether atypical antipsychotics are an effective treatment for psychosis, aggression, or agitation in outpatients with Alzheimer’s disease. The chapter briefly reviews the study design, as well as implications and limitations. A relevant clinical case concludes the chapter. In summary, atypical antipsychotic use for up to 36 weeks did not lead to clinical improvement based on time to discontinuation, or symptom reduction. Risk of discontinuation due to adverse events and side-effects with worse with antipsychotic treatment compared to placebo. In patients with psychosis, agitation, or aggression due to Alzheimer’s disease, the efficacy of atypical antipsychotics is questionable and their use comes with considerable risks of side effects and adverse events.
APA, Harvard, Vancouver, ISO, and other styles
7

Raymond, Joad. Censorship in Law and Practice in Seventeenth-Century England. Edited by Lorna Hutson. Oxford University Press, 2017. http://dx.doi.org/10.1093/oxfordhb/9780199660889.013.46.

Full text
Abstract:
Revisionist histories of censorship have contended that the state’s infrequent and essentially ad hoc interventions in print in early modern England reveal that the Whig history of censorship is a mere fiction. This chapter explores the spectrum of procedures for managing print in the period, the economic and the ideological, the typical and the exceptional, and suggests that the very arbitrariness of interventions may have been part of their effectiveness. The law combined with less formal, everyday procedures to provide a range of means of managing print that was neither the Whigs’ monolithic control nor the Revisionists’s liberal freedom.
APA, Harvard, Vancouver, ISO, and other styles
8

Eliav, Lieblich. Part 1 The Cold War Era (1945–89), 5 The Soviet Intervention in Hungary—1956. Oxford University Press, 2018. http://dx.doi.org/10.1093/law/9780198784357.003.0005.

Full text
Abstract:
In late October 1956, the Soviet army crushed a burgeoning rebellion in Hungary, ostensibly upon the invitation of the Hungarian government, and allegedly in conformity with the provisions of the Warsaw Pact. While the intervention was widely condemned, international law could not prevent the Soviet invasion nor secure the USSR's withdrawal from Hungary. Seven decades later, this Chapter analyses the Soviet intervention under jus ad bellum. It focuses on the positions of relevant actors in real-time, as well as on the enduring aspects of the affair. As the Chapter reveals, the Hungary intervention presented dilemmas that plague the law on the use of force even in contemporary times. It raised questions that remain burning today, such as the role of consent in legalizing external forcible intervention, the ability of international law to face superpowers, and the dialectics between effectiveness and legitimacy in the determination of lawful authority during internal strife.
APA, Harvard, Vancouver, ISO, and other styles

Book chapters on the topic "Ad effectiveness"

1

Michailidou, Eleni, Christoforos Christoforou, and Panayiotis Zaphiris. "Towards Predicting Ad Effectiveness via an Eye Tracking Study." In Lecture Notes in Computer Science, 670–80. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-07293-7_65.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Rizomyliotis, Ioannis, Kleopatra Konstantoulaki, and Ioannis Kostopoulos. "Business-to-Business Print Ad Effectiveness: Some Empirical Evidence." In Business-to-Business Marketing Communications, 33–68. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-58783-7_4.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Celuch, Kevin, Rodger Singley, and Mark Slama. "Gender and AD Effectiveness: The Role of Social Risk." In Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference, 377–81. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13162-7_103.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Torres, Álvaro, Carlos T. Calafate, Juan-Carlos Cano, and Pietro Manzoni. "Evaluating the Effectiveness of a QoS Framework for MANETs in a Real Testbed." In Ad-hoc, Mobile, and Wireless Networks, 221–34. Berlin, Heidelberg: Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-31638-8_17.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Lou, Sijia, Jun He, and Wei Song. "Effectiveness Analysis of Communications Jamming to Battlefield Ad Hoc Network." In Proceedings of the 4th International Conference on Computer Engineering and Networks, 1071–78. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-11104-9_123.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Abuhaimed, Sami, and Sandip Sen. "Influence of Expertise Complementarity on Ad Hoc Human-Agent Team Effectiveness." In PRIMA 2022: Principles and Practice of Multi-Agent Systems, 679–88. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-21203-1_46.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

De Vlieger, Lynn, Liselot Hudders, and Gino Verleye. "The Effectiveness of Green Advertisements: Combining Ad-based and Consumer-based Research." In EAA Series, 213–22. Wiesbaden: Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-658-02365-2_16.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Herrewijn, Laura, and Karolien Poels. "The Effectiveness of In-Game Advertising: Examining the Influence of Ad Format." In Advances in Advertising Research IX, 87–100. Wiesbaden: Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-22681-7_7.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Kaur, Sarbjit, and Ramesh Kait. "An Overview of Ad Hoc Networks Routing Protocols and Its Design Effectiveness." In Computer Vision and Robotics, 421–30. Singapore: Springer Nature Singapore, 2023. http://dx.doi.org/10.1007/978-981-19-7892-0_33.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Lim, Chansook, Stephan Bohacek, João P. Hespanha, and Katia Obraczka. "On the Effectiveness of Proactive Path-Diversity Based Routing for Robustness to Path Failures." In NETWORKING 2008 Ad Hoc and Sensor Networks, Wireless Networks, Next Generation Internet, 574–85. Berlin, Heidelberg: Springer Berlin Heidelberg, 2008. http://dx.doi.org/10.1007/978-3-540-79549-0_50.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Ad effectiveness"

1

Gianuzzi, Vittoria. "Data replication effectiveness in mobile ad-hoc networks." In the 1st ACM international workshop. New York, New York, USA: ACM Press, 2004. http://dx.doi.org/10.1145/1023756.1023760.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Detti, A., C. Loreti, and P. Loreti. "Effectiveness of overlay multicasting in mobile ad-hoc network." In 2004 IEEE International Conference on Communications (IEEE Cat. No.04CH37577). IEEE, 2004. http://dx.doi.org/10.1109/icc.2004.1313281.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Liu, Chung-Hsin, and Sheng-Shiang Chang. "The study of effectiveness for ad-hoc wireless network." In the 2nd International Conference. New York, New York, USA: ACM Press, 2009. http://dx.doi.org/10.1145/1655925.1656001.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Sun, Caihong, Meina Zhang, and Meiyun Zuo. "Does Ad-Context Matter on the Effectiveness of Online Advertising?" In The 30th International Conference on Software Engineering and Knowledge Engineering. KSI Research Inc. and Knowledge Systems Institute Graduate School, 2018. http://dx.doi.org/10.18293/seke2018-144.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Holzscheiter, Michael, Jan Alsner, Niels Bassler, Helge Knudsen, Stefan Sellner, and Brita Singers Sørensen. "Relative Biological Effectiveness of Antiprotons the AD-4/ACE Experiment." In Proceedings of the 12th International Conference on Low Energy Antiproton Physics (LEAP2016). Journal of the Physical Society of Japan, 2017. http://dx.doi.org/10.7566/jpscp.18.011039.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Wang, Pengyuan, Wei Sun, Dawei Yin, Jian Yang, and Yi Chang. "Robust Tree-based Causal Inference for Complex Ad Effectiveness Analysis." In WSDM 2015: Eighth ACM International Conference on Web Search and Data Mining. New York, NY, USA: ACM, 2015. http://dx.doi.org/10.1145/2684822.2685294.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Cao, Jin, Chunhui Liu, Zanliang Dong, and Pei Wang. "Effectiveness evaluation of UAV Ad hoc network in complex task environment." In 2021 International Conference on Communications, Information System and Computer Engineering (CISCE). IEEE, 2021. http://dx.doi.org/10.1109/cisce52179.2021.9445961.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Bhatti, Imran, Jawaid Ahmed Siddiqi, Abdul Moiz, and Zulfiqar Ali Memon. "Towards Ad hoc Testing Technique Effectiveness in Software Testing Life Cycle." In 2019 2nd International Conference on Computing, Mathematics and Engineering Technologies (iCoMET). IEEE, 2019. http://dx.doi.org/10.1109/icomet.2019.8673390.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Šakinytė, Dainora, Rasa Markšaitytė, Laura Šeibokaitė, Auksė Endriulaitienė, and Justina Slavinskienė. "THE EFFECTIVENESS OF SOCIAL ADS TARGETING DRUNK DRIVING." In International Psychological Applications Conference and Trends. inScience Press, 2021. http://dx.doi.org/10.36315/2021inpact069.

Full text
Abstract:
"Social advertisements with threat appeals are widely used to reduce drunk driving. However, research on the effectiveness of such advertising is limited. This study aimed to evaluate, what emotions cause threat appeal ads targeting drunk driving and whether these ads change risky driving attitudes. 41 students (17.1 percent males; mean age 20.9 years; 53.7 percent had a driving license) voluntarily participated in the experimental study. Every participant was randomly assigned to one of three groups: two experimental (watched one of two TV ads with threat appeals) or control group (watched car wash ad with no threatening stimuli). After watching one of three ads, all participants were asked to evaluate seven emotions and to fill in Driving Attitude Questionnaire (DAQ). Results revealed that both road safety threat appeal ads targeting drunk driving did not arouse any stronger fear emotions or differences in driving attitudes compared to control group. Both experimental groups didn’t differ in emotions or attitudes as well. No difference in emotions and attitudes was found when comparing the reaction of participants who have seen the specific ad before the experiment and those who haven’t. The fact of being a licensed driver was also not related to the level of reported emotions or attitude differences in both experimental groups. The study results reveal that the possible effectiveness of threat appeal ads from ongoing social marketing campaigns on reducing drunk driving is questionable and further studies are needed."
APA, Harvard, Vancouver, ISO, and other styles
10

Levorato, Marco, Andrea Munari, and Michele Zorzi. "On the Effectiveness of Cooperation in Carrier Sense-Based Ad Hoc Networks." In 2009 6th Annual IEEE Communications Society Conference on Sensor, Mesh and Ad Hoc Communications and Networks. IEEE, 2009. http://dx.doi.org/10.1109/sahcn.2009.5168953.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Reports on the topic "Ad effectiveness"

1

Dahm, Philipp, Michelle Brasure, Elizabeth Ester, Eric J. Linskens, Roderick MacDonald, Victoria A. Nelson, Charles Ryan, et al. Therapies for Clinically Localized Prostate Cancer. Agency for Healthcare Research and Quality (AHRQ), September 2020. http://dx.doi.org/10.23970/ahrqepccer230.

Full text
Abstract:
Objective. To update findings from previous Agency for Healthcare Research and Quality (AHRQ)- and American Urological Association (AUA) funded reviews evaluating therapies for clinically localized prostate cancer (CLPC). Sources. Bibliographic databases (2013–January 2020); ClinicalTrials.gov; systematic reviews Methods. Controlled studies of CLPC treatments with duration ≥5 years for mortality and metastases and ≥1 year for quality of life and harms. One investigator rated risk of bias (RoB), extracted data, and assessed certainty of evidence; a second checked accuracy. We analyzed English-language studies with low or medium RoB. We incorporated findings from randomized controlled trials (RCTs) identified in the prior reviews if new RCTs provided information on the same intervention comparison. Results. We identified 67 eligible references; 17 were unique RCTs. Among clinically rather than prostate specific antigen (PSA) detected CLPC, Watchful Waiting (WW) may increase mortality and metastases versus Radical Prostatectomy (RP) at 20+ years. Urinary and erectile dysfunction were lower with WW versus RP. WW’s effect on mortality may vary by tumor risk and age but not by race, health status, comorbidities, or PSA. Active Monitoring (AM) probably results in little to no difference in mortality in PSA detected CLPC versus RP or external beam radiation (EBR) plus Androgen Deprivation (AD) regardless of tumor risk. Metastases were slightly higher with AM. Harms were greater with RP than AM and mixed between EBR plus AD versus AM. 3D-conformal EBR and AD plus low-dose-rate brachytherapy (BT) provided a small reduction in all-cause mortality versus three dimensional conformal EBR and AD but little to no difference on metastases. EBR plus AD versus EBR alone may result in a small reduction in mortality and metastases in higher risk disease but may increase sexual harms. EBR plus neoadjuvant AD versus EBR plus concurrent AD may result in little to no difference in mortality and genitourinary toxicity. Conventionally fractionated EBR versus ultrahypofractionated EBR may result in little to no difference in mortality and metastases and urinary and bowel toxicity. Active Surveillance may result in fewer harms than photodynamic therapy and laparoscopic RP may result in more harms than robotic-assisted RP. Little information exists on other treatments. No studies assessed provider or hospital factors of RP comparative effectiveness. Conclusions. RP reduces mortality versus WW in clinically detected CLPC but causes more harms. Effectiveness may be limited to younger men or to those with intermediate risk disease and requires many years to occur. AM results in little to no mortality difference versus RP or EBR plus AD. EBR plus AD reduces mortality versus EBR alone in higher risk CLPC but may worsen sexual function. Adding low-dose-rate BT to 3D-conformal EBR and AD may reduce mortality in higher risk CLPC. RCTs in PSA-detected and MRI staged CLPC are needed.
APA, Harvard, Vancouver, ISO, and other styles
2

Kott, Phillip S. The Degrees of Freedom of a Variance Estimator in a Probability Sample. RTI Press, August 2020. http://dx.doi.org/10.3768/rtipress.2020.mr.0043.2008.

Full text
Abstract:
Inferences from probability-sampling theory (more commonly called “design-based sampling theory”) often rely on the asymptotic normality of nearly unbiased estimators. When constructing a two-sided confidence interval for a mean, the ad hoc practice of determining the degrees of freedom of a probability-sampling variance estimator by subtracting the number of its variance strata from the number of variance primary sampling units (PSUs) can be justified by making usually untenable assumptions about the PSUs. We will investigate the effectiveness of this conventional and an alternative method for determining the effective degrees of freedom of a probability-sampling variance estimator under a stratified cluster sample.
APA, Harvard, Vancouver, ISO, and other styles
3

Long, Cong, XUke Han, Yunjiao Yang, Tongyi Li, Qian Zhou, and Qiu Chen. Efficacy of Intranasal Insulin in Improving Cognition in Mild Cognitive Impairment or Dementia: A Systematic Review and Meta-analysis. INPLASY - International Platform of Registered Systematic Review and Meta-analysis Protocols, August 2022. http://dx.doi.org/10.37766/inplasy2022.8.0054.

Full text
Abstract:
Review question / Objective: How does the efficacy of Intranasal Insulin in improving Cognition in Mild Cognitive Impairment or Dementia. Condition being studied: Insulin regulates many aspects of brain function related to mild cognitive impairment (MCI) or dementia, which can be delivered to the brain center via intranasal (IN) devices. Some small, single-site studies indicated that intranasal insulin can enhance memory in patients with MCI or dementia. The pathophysiology of Alzheimer disease (AD) and diabetes mellitus (DM) overlap, making insulin an attractive therapy for people suffering from MCI or dementia. The goal of the study is to evaluate the effectiveness of IN insulin on cognition in patients with MCI or dementia.
APA, Harvard, Vancouver, ISO, and other styles
4

Atuesta, Laura, Maria Elena Corrales, Juan Manuel Puerta, and Julia Sekkel. Approach Paper: Evaluation of Regional Programs at the IDB. Inter-American Development Bank, November 2011. http://dx.doi.org/10.18235/0010429.

Full text
Abstract:
This approach paper presents the framework for the evaluation of IDB's regional operations between 2000 and 2011. The objective of the evaluation is to assess the IDB's role in identifying and contributing to the coordinated solution of transnational challenges. In this context, the evaluation will pay special attention to the role of the Regional Public Goods (RPG) Initiative. Since this evaluation comes at a time when the IDB is increasing its financial involvement in regional and global integration, it will focus on distilling lessons from the strategic and operational experience of the IDB. In areas where this experience is scant, the evaluation will be complemented by an analysis of activities of other multilateral development banks. The evaluation will use the standard OECD-DAC criteria of relevance, effectiveness, efficiency, and sustainability. The desk review analysis of IDB's involvement with RPG suggests that issues of both internal organization and beneficiary demand are recurrent in regional projects. Therefore, the evaluation will consider the additional ad hoc evaluative criterion of "incentives." In addressing sustainability, the evaluation will pay special attention to the role of the IDB in supporting long-term institution building for regional cooperation.
APA, Harvard, Vancouver, ISO, and other styles
5

Tusiime, Hilary Mukwenda, and Nahom Eyasu Alemu. Embracing E-Learning in Public Universities in Ethiopia and Uganda. Mary Lou Fulton Teachers College, December 2023. http://dx.doi.org/10.14507/mcf-eli.j2.

Full text
Abstract:
Most of Higher Education Institutions (HEIs) in Ethiopia and Uganda are adopting e-learning to increased demand for, and to widen access to higher education. However, e-learning has not yet been fully embraced. Adoption of e-learning technologies in many universities in Ethiopia and Uganda is still ad hoc; and efforts towards full utilization of e-learning in HEIs are still undermined by many factors. This study has been conducted to explore institutional policy challenges, strategies, and reforms required to embrace all-inclusive online academic programmes. Guided by explanatory-sequential mixed design, data were collected from 765 participants using key informant interviews(KII), survey questionnaire, and documentary review methods. The study findings revealed that glitches from policy agents, mandate, purpose, publics, effectiveness, fairness, desirability, and affordability of the eLearning policies; as well as responsiveness and policy sustainability were the most critical institutional challenges to implementation of online academic programmes at Gondar and Makerere University. The study also revealed that provision of appropriate student support services, setting realistic assignments, emphasizing staff self-direction, having effective attendance policy, sharing of learning/information materials, professional development, technological, and maintenance of effective communication with students, and maintaining social presence were the key eLearning policy strategies used in implementation of online academic programmes at Makerere University. The study results further revealed that widening access to online programmes, mobilisation of adequate financial resources, engaging in national wide policy reforms, organisational restructuring, employment of adequate qualified staff, curriculum reform and entrenching online courses in the university system are key policy reforms required to embrace implementation of all-inclusive online academic programmes. Hence, it was recommended that something had to be done to: overcome institutional policy challenges; improve eLearning policy strategies used; and to effect inevitable policy reforms required to embrace implementation of all-inclusive online academic programmes at Gondar and Makerere University.
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the extended bibliographies on the topic 'Ad effectiveness' for particular source types:
Journal articles Dissertations / Theses
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography