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Poon, Ka-man Shirley. "A study of the evolution and diversity of a stereotypical genre : the recipe genre." Click to view the E-thesis via HKUTO, 2007. http://sunzi.lib.hku.hk/hkuto/record/B38756006.
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Teslenko, Tatiana. "Genre as strategy, feminist utopian discourse of the 1970s." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2000. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp02/NQ61688.pdf.
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Poon, Ka-man Shirley, and 潘嘉敏. "A study of the evolution and diversity of a stereotypical genre: therecipe genre." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2007. http://hub.hku.hk/bib/B38756006.
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Назаренко, Олена В`ячеславівна, Елена Вячеславовна Назаренко, Olena Viacheslavivna Nazarenko, and V. Kadurina. "Genre and stylistic features of modern English discourse of fantasy." Thesis, Sumy State University, 2015. http://essuir.sumdu.edu.ua/handle/123456789/39943.
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Fantasy is a genre of unscientific fiction that is rooted in various kinds of myths, legends, fairy tales, utopias. Fantasy is usually built on the antithesis: good and evil, order and chaos, harmony and dissonance; hero embarks on a journey, fighting for truth and justice. Many stories of this genre take place in imaginary worlds where magic is commonplace.
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Wennerstrom, Ann K. "Discourse intonation and second language acquisition : three genre-based studies /." Thesis, Connect to this title online; UW restricted, 1997. http://hdl.handle.net/1773/9493.
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Wheatley, John. "A genre analysis of the processes of professional document design." Thesis, University of Wolverhampton, 1994. http://hdl.handle.net/2436/93942.
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Collingsworth, Jean. "Transformational texts : genre, discourse and subjectivity in the self-help book." Thesis, London Metropolitan University, 2011. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.549555.
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This research used selected structuralist and post-structuralist theory to investigate the notions of genre, discourse and subjectivity in the contemporary self-help book. It argues that these texts have links with classical and modern ethics of optimum living and are predicated on an ontology of transformative possibility which is expressed through typical rhetorical strategies. Furthermore, that the publications are a significant element in the therapeutic discourse prevalent in contemporary society. It suggests that as well as being a highly successful commodity, the self-help book is theoretically remarkable for two reasons. Firstly it operates as a redemptive paradigm for the reader; secondly it is an 'actantial' genre because each text participates as a 'protagonist' in the 'heroic' narrative of transformation which it articulates. Furthermore a self/subject dyad inhabits the genre because while advice literature is predicated on a humanistic discourse of essential, telic selfhood, critical analysis detects the underlying dynamics of socially-constructed subjectivity. Three levels of subject activity in the self-help book are distinguished: sub-stratum (ontological level of humanistic assumptions), inter-stratum (archetypal level: the reader as 'hero'; the book as 'helper' etc.) and super-stratum (the level of every-day matters). The research concludes that the selfhelp book is a paradoxical phenomenon for the cultural theorist because it asserts the survival of personal agency in the postmodern episteme which has seen the discrediting of grand narratives and the decentring of the human subject. Additionally, the lexicon of genre studies is extended by the coining of new terms to better describe the emergence of 'symbiotic' commercial materials and a generic twelve-step sequence of discourse emergence is also offered. This traces the discourse of post-traumatic stress from its diffuse beginnings to its present linguistic entrenchment in commercial publications. The research is thus original at two levels: it provides a detailed exploration of the self-help book qua text and extends the reach of critical theory.
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Laohawiriyanon, Chonlada. "From climate change to deforestation a genre of popularised science /." Phd thesis, Australia : Macquarie University, 1999. http://hdl.handle.net/1959.14/22696.
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Thesis (PhD)--Macquarie University, School of English, Linguistics and Media, 1999.Bibliography: p. 299-305.
Introduction -- Theoretical background -- The structure of popular scientific writing on 'climate change' -- Findings of analysis of texts on population growth and deforestation -- Interaction between verbal and visuals representations -- Conclusion.
The topics of climate change, population growth, and deforestation, as discussed in publications such as New Scientist, Discover, Time, and Our Planet, exemplify contemporary writing on science for the general community. As such, it is assumed that they are presented in an objective, scientific, informative way. Furthermore, these topics illustrate what it means to write complex issues in a popular manner. Consequently, they provide an opportunity for examining at least one area of popular science as a generic phenomenon.-- Through an investigation of thirty texts (ten on each of the three topics mentioned), the consistencies and distinctive features of writing on these environmental issues are investigated, in particular using discourse tools drawn from Systemic Functional linguistics. The foremost tools are the proposals concerning GSP (Generic Structure Potential) put forward by Hasan, which provide an outline of the syntagmatic unfolding of a text ("logogenetic perspective") and the four stratal perspective that is illustrated in the work by Halliday and Hasan, in particular as such work relates wording to culture. By assessing the degree to which the thirty texts constitute a genre, and the degree to which they exhibit their own internal variations, it is also possible to clarify Halliday's notion of the 'cline of instantiation' between, at one end, the 'potential/system' and, at the other end, the instance of 'text as process'.-- The investigation reveals that the assumption of an informative, objective style in popular science journal articles actually obscures a deeper underlying activism about the future, but an activism strongly based on only Western perceptions of environmental crisis.
Mode of access: World Wide Web.
ix, 305, 217 p. ill. (some col.)
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Burgess, Sally. "Discourse variation across cultures : a genre-analytic study of writing on linguistics." Thesis, University of Reading, 1997. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.360078.
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SILVA, AMANDA FERRAZ DE OLIVEIRA E. "TELEVISIN ADVERTISEMENTS AS A DISCOURSE GENRE: VERBAL INTERACTIONS UNDER BAKHTIN`S PERSPECTIVE." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2005. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=7059@1.
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PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIROEsta pesquisa tem como objetivo estudar o gênero discursivo propaganda televisiva e as interações verbais aí presentes sob a perspectiva bakhtiniana. O corpus principal da pesquisa compõe-se de dados retirados de algumas propagandas televisivas, tendo sido gravadas e transcritas 11 propagandas da empresa FIAT Automóveis do Brasil, produzidas no período de 2000 a 2003. A análise das propagandas televisivas foi realizada com base nos pressupostos da teoria de Bakhtin (1981, 1992 e 1997), considerando-se conceitos de gênero, interação verbal, dialogismo, vozes discursivas, intertextualidade e ironia. A partir dos resultados da análise, propomos a classificação do gênero propaganda televisiva como um gênero intersemiótico complexo. A análise dos dados permitiu também caracterizar a propaganda televisiva como um gênero em que há a fusão do próprio gênero propaganda com o seu veículo de suporte, a televisão. O estudo das interações verbais mostrou que este gênero reflete aspectos histórico- sociais, valores e estereótipos, por meio das vozes ideológicas da sociedade, que permeiam o discurso. Este trabalho nos possibilita confirmar que a língua é um fenômeno social, histórico e ideológico e que o contexto é muito importante para a compreensão do que é dito ou do que se quer dizer em uma propaganda televisiva, que se constitui como um enunciado social (Bakhtin, 1981, 124).
The purpose of this research is to study the genre television advertisements and verbal interactions under Bakhtin`s perspective. The main corpus of the study is composed of data from TV ads, having been recorded and transcribed 11 samples of Brazilian car advertisements of FIAT Automobile Company, produced from 2000 to 2003. The analysis of the ads was based on theoretical concepts extracted from Bakhtin`s language theory (1981, 1992 and 1997), considering genre, verbal interaction, dialogism, discursive voices, intertextuality and irony. Based on the results of the analysis, the classification of television advertisements as a complex intersemiotic genre is proposed. Data analysis also led into the characterization of TV ads as a fusion of the advertisement genre itself together with its supporting medium, the television. The analysis of verbal interactions indicates that this genre reflects socio-historical aspects, values and stereotypes of a particular period of time through ideological voices, which are intertwined in discourse. This research confirms that language is a social, historical and ideological phenomenon and that context is very important for the understanding of what is said or of what one wants to say in a television advertisement, which is itself a social utterance (Bakhtin, 1981, 124).
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Seoane, Annabelle. "Genre de discours et positionnements énonciatifs dans les guides touristiques : le "Guide du Routard" et le "Guide Gallimard"." Thesis, Paris Est, 2012. http://www.theses.fr/2012PEST0032.
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Dans le cadre d'une démarche d'analyse de discours, cette thèse se donne pour objectif d'établir le mode de fonctionnement du discours des guides touristiques en tant que point de connexion entre production discursive et lieu social. Au-delà d'un discours de description d'un référent donné, il s'avère un véritable système d'explicitation de soi dans un contexte bien plus large d'énonciation.Notre étude se concentre essentiellement sur deux guides touristiques : le Guide du Routard et le Guide Gallimard. Nous tâcherons de les inscrire dans une double dynamique : d'abord dans une dynamique institutionnelle : le genre. Convention discursive, il est le cadre à la fois structurant et contraignant et il s'ancre dans un environnement contextuel fortement imprégné de représentations socioculturelles, qu'il contribue en retour à conforter ou à transformer. Ensuite, dans une dynamique individuelle : la recherche de positionnements énonciatifs différenciateurs à travers une mise en scène de sa parole spécifique et le déploiement d'un ethos propre à l'instance énonciatrice.Ces deux dynamiques sont en constante interaction et révèlent la connexion entre prise en charge, texture énonciative et contexte.Le discours des guides touristiques se considère alors comme un vecteur de représentations qui s'inscrivent dans la construction d'un savoir partagé. Il propose ainsi un transfert inter-discursif qui permet une approche discursive de l'identité et de l'altérité. Ce système de représentations s'avère poreux aux pratiques communicationnelles et tisse par là-même une passerelle entre le discursif et extra-discursif, la clef de voûte de notre étudeAs part of an approach to discourse analysis, this thesis sets out to establish how the discourse of tourist guides functions as a connector between speech production and social context. More than a mere descriptive discourse of a given referent, it is in reality a genuine system of the explanation of the self in a much broader context of enunciation.Our study essentially focuses on two guides: The Guide du Routard (The Rough Guide) and the Guide Gallimard. We shall endeavour to include them in a dual dynamic: first, in an institutional dynamic - the discourse genre. This discursive convention is both structuring and constraining and it is anchored in a context deeply influenced by socio-cultural representations, which in turn is reinforced or transformed by it . Then, in an individual dynamic- the search for differentiating enunciative positioning through a staging of the specific word and the deployment of an ethos proper to the moment of enunciation .These two dynamics are in constant interaction and reveal the connection between management , the enunciation texture and the context .The discourse of travel guidebooks is thus considered as a vector of performances that are part of the construction of shared knowledge. It proposes an inter-discursive transfer and approach to identity and otherness. This system of representation is porous to communication practices and thereby builds a bridge between the discursive and the extra-discursive, the keystone of our study
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Florea, Marie-Laure. "Les nécrologies dans la presse française contemporaine : une analyse de discours." Thesis, Lyon 2, 2015. http://www.theses.fr/2015LYO20122/document.
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Cette thèse porte sur les nécrologies de presse : ce genre de discours est analysé à partir du cadre théorique de l’analyse du discours, en croisant les outils de la linguistique textuelle, de l’énonciation et de l’argumentation. L’analyse prend appui sur un corpus de quelque cinq-cents nécrologies, issues de toutes les catégories de la presse française contemporaine. L’objectif est de montrer que la nécrologie constitue une des formes modernes du rite funéraire en Occident. Pour ce faire, la thèse s’articule en deux parties : dans un premier temps, il s’agit de mettre en évidence le fait que la nécrologie est un genre de discours très ritualisé, dans ses diverses dimensions (médiatique, compositionnelle, pragmatique, énonciative). Cette forme routinière est indispensable à l’accomplissement du rite : l’ordre du discours vient effacer le chaos engendré par le décès. Dans un second temps, la thèse s’interroge sur la finalité rituelle de la nécrologie : à quoi bon écrire sur quelqu’un qui vient de mourir ? Il s’agit dès lors de montrer que la visée de la nécrologie consiste à manifester la présence du disparu, au-delà de son décès, à travers son évocation voire sa convocation dans le discours, afin d’affirmer des valeurs communes, rassemblant le nécrologue, le journal, le défunt et les lecteurs, conformément à la fonction du discours épidictique. La thèse s’attache à mettre en évidence le fonctionnement des marques linguistiques (notamment l’effacement énonciatif, le discours représenté, l’interpellation, la mise en scène des émotions, le recours à l’hyperstructure) qui montrent comment cette communauté de valeurs est ainsi reconstruite par la nécrologie, au moment où la mort d’un de ses membres éminents met sa cohésion en périlThis thesis analyses press obituaries from a discourse analysis perspective and with a cross-disciplinary approach combining text linguistics, enunciation and argumentation theory. The analysis is based on a corpus of approximately 500 obituaries from all forms of contemporary French print media. It aims to demonstrate that obituaries are one of the modern forms of funeral rite in Western culture. To that end, it is divided in two parts: the first one shows that obituaries belong to a highly ritualised speech genre in all its dimensions (mediatic, compositional, pragmatic and enunciative). This routine form of expression is essential to the full performance of the rite: the order of speech restructures the chaos resulting from death. The study then questions the purpose of obituaries as a ritual: why write about someone who just died? It argues that this form of writing, characterised by its epideictic function, is a manifestation of the departed’s presence, beyond death, through their evocation or even summoning in speech. It asserts common values shared by the obituarist, the newspaper's editors, the deceased person and the readers. This work seeks to bring into light how linguistic markers (enunciative effacement, represented discourse, address form, staging of emotion, use of hyperstructure) indicate that obituaries are a way of reconstructing the cohesion of a community of values endangered by the death of one of its prominent members
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Thomas, Guillaume. "Les commentaires sportifs télévisés en anglais : caractérisation d'un genre de discours spécialisé." Thesis, Lyon 2, 2015. http://www.theses.fr/2015LYO20085/document.
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Les commentaires sportifs télévisés en anglais n’ont jamais été envisagés selon les principes de l’analyse du discours, c’est-à-dire en mettant en rapport leurs propriétés formelles avec les conditions dans lesquelles ils sont produits et avec les enjeux sociaux, économiques et culturels qu’ils portent. En nous appuyant sur un corpus transcrit par nos soins, composé de cinq retransmissions sportives de forme et de contenu variés (rugby, football, athlétisme et catch), nous tentons de répondre à la question suivante : les commentaires sportifs télévisés en anglais constituent-ils un genre de discours spécialisé ? Leur nature spontanée, de même que la tension entre information et divertissement qui les traverse, semblent incompatibles avec la conception dominante de la spécialisation, qui fait la part belle à la terminologie et à la transmission de connaissances. L’examen du corpus témoigne pourtant d’une réflexion sur les besoins des téléspectateurs et sur la manière d’y répondre. Ainsi, les commentateurs s’appuient sur les images pour réduire la syntaxe à l’essentiel et mettre en relief la dimension cognitive des procès ; par ailleurs, ils cherchent à refléter au mieux les valeurs du sport commenté et à s’accommoder des contraintes qui pèsent sur eux. En définitive, l’étude des commentaires sportifs télévisés démontre le bien-fondé d’une approche graduée de la notion de spécialité qui, en reposant principalement sur la recherche d’efficacité, présente l’avantage de valoir autant pour les discours « manifestement spécialisés » (Petit : 2010) que pour les sciences humainesLive sports commentary in English has never been studied following the principles of discourse analysis, which consist in linking its formal properties with its context of production and social, cultural and economic implications. Using the corpus that I transcribed, composed of five sports broadcasts of diverse forms and contents (rugby, football, athletics and wrestling), I attempt to answer the following question: is live sports commentary a specialised genre? Its spontaneous nature and its constant tension between information and entertainment seem hard to reconcile with the prevailing conception of specialisation, which is based upon such notions as terminology and knowledge transfer. Yet, the corpus study shows evidence of a reflection on the viewers’ needs and on how to address them. Commentators tend to rely on the images to reduce syntax to the essence and to emphasise the cognitive dimension of the situations they describe. They also strive to reflect the values of the sports they commentate and to put up with the constraints they face.The study of live sports commentary substantiates a graded approach of specialisation which, by resting mainly upon the speaker’s search for efficiency, has the benefit of applying to discourses that are “evidently specialised” (Petit 2010) as well as to social sciences
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Tribble, Chris. "Writing difficult texts." Thesis, Lancaster University, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.287113.
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Yates, Simeon J. "The textuality of computer-mediated communication : speech, writing and genre in CMC discourse." Thesis, Open University, 1993. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.359488.
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Liu, Ning. "A study of genre changes and privileged pedagogic identity in teaching contest discourse." Thesis, University of Nottingham, 2017. http://eprints.nottingham.ac.uk/35830/.
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There are various types of educational contests held across disciplines and institutions in China every year, including debate contests, speech contests, reading contests, writing contests, spoken English contests, and teaching contests. The Shanghai Foreign Language Education Press National College English Teaching Contest (hereafter SFLEP contest) is such an example. It is a large-scale teaching contest held annually throughout 1,500 Chinese universities for Chinese EFL teachers engaged in tertiary education. Every year, 20 winning contestant teachers are chosen from the contest and their mock teachings (a particular contest segment in which the contestant teachers teach in a quasi-classroom environment) in the finals of the SFLEP contest are recorded and presented to the public through various media, such as Youku (a very popular online video website in China, www.youku.com). Moreover, the contest adjudicators make comments on these privileged examples and their comments are published by one of the contest sponsors, the Shanghai Foreign Language Education Press, as well. As these mock teachings are not authentic classroom teaching, but the teaching performances in the contest, they represent the privileged meta-pedagogical examples that the contest organizers want to present to the contest audience. For the same reason, these comments of the mock teachings also represent the meta-pedagogical opinions of the contest adjudicators in the contest, which the contest organizers want the contest audience to access. There are studies which explore the collective identity types reflected in the contest discourses and studies which discuss the impact of teaching contest on authentic teaching. The former type of study offers ways of understanding teaching contest practices as spontaneous events which put forward their particular meta-pedagogical models to the contest audience; the second type of study offers ways of understanding the impact and washback influences of these models on authentic teachings. No prior studies, however, explore how the teaching practices in authentic teachings are borrowed into the teaching contest. It is the hypothesis of the present thesis that the classroom-based pedagogic models are borrowed in and adapted in the contest discourses before they are presented to the contest viewers. The research purpose of the thesis is to test this hypothesis with discourse analytic approaches. The data used in the thesis include the published recordings of 20 winning mock teachings in the finals of 2nd SFLEP contest, together with 40 published adjudicators’ comments on these mock teachings. The analytic approach used in the thesis is primarily Martinian systemic functional linguistics (e.g. Martin, 2004). The thesis goes through a three-step analysis of the data. Firstly, it analyzes the register configuration of the mock teaching discourse; secondly, it compares these analytic results with a prior study of ESL pedagogic genre (Lee, 2011); thirdly, it analyzes the contest adjudicators’ post-contest comments as to what genre instances and individuations are valued / devalued in these comments. The research results are three-fold. First, the research reports the particular register features of the mock teaching data used. Second, the mock teaching discourse as a genre is no different from the ESL pedagogic genre at its stages; however, it is different from the ESL pedagogic genre at its sub-stages, phases, and register configurations. Third, certain stages, sub-stages, and phases of the mock teaching genre are chosen and further evaluated by the contest adjudicators in their post-contest comments. Within these evaluated segments of the genre, instances are either valued or devalued. Moreover, the valued genre instances all point to Interventionism, a certain pedagogic type according to Bernsteinian pedagogical classification (see also Chapter 2). The research results lead to this thesis’ primary contribution by giving a new dimension for the explanation of the teaching contest discourse. Based on its research results, the thesis proposes that the teaching contest discourse as a macrogenre has the social function of borrowing in and changing the classroom pedagogic genre and then refining this genre for the purpose of representing a privileged meta-pedagogic identity in the contest. Apart from this, the thesis also makes contributions to SFL genre theories. First, it proposes that the genre changes in the mock teaching discourse are a phenomenon of genre blurring, as they maintain the abstract form of pedagogic genre while adapt this genre to the contest environment at more constitutional levels. Although prior SFL genre theories can define the mock teaching genre as a genre generated from pedagogic genre, there are no explanations of how the genre changes happen along with the register shift and ideological control. Second, it proposes that the evaluation of genre instances and individuations in the contest adjudicators’ post-contest comments is a phenomenon of genre solidification as the evaluation re-classifies a genre and picks certain instances to represent a privileged narrowed-down genre form in the contest. It is therefore a more delicate way to classify and solidify genre types.
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Bock, Zannie. "A Discourse Analysis of Selected Truth and Reconciliation Commission Testimonies. : Appraisal and Genre. /." Thesis, University of Western Cape, 2007. http://etd.uwc.ac.za/usrfiles/modules/etd/docs/etd_gen8Srv25Nme4_2685_1260525552.pdf.
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Watanabe, Hideo. "The discursive construction of the international dispute between China and Japan over islands in the East China Sea." Thesis, The University of Sydney, 2018. http://hdl.handle.net/2123/20183.
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The Chinese and Japanese governments both claim sovereignty over a group of islands in the East China Sea, called the Diaoyu Islands in Chinese and the Senkaku Islands in Japanese. The dispute over the islands has become intense since the Japanese government declared the purchase of the islands from a private owner in 2012. Newspapers in the two countries have played an important role in appealing not just to domestic readers, but also to international readers on this issue. This research project aims to identify how Chinese and Japanese online newspaper editorials construct their arguments about the disputed islands in English from a linguistic perspective. To do this, the project explores text structure, evaluative language, and visual images in the editorials of the Chinese and Japanese English-medium newspapers, using genre, APPRAISAL and multimodality frameworks developed within systemic functional linguistics. This project also adopts corpus techniques for selecting the samples. A corpus of fifty editorials published between 2012 and 2016 was compiled from the Chinese newspapers and Japanese newspapers. The analysis of the data shows that the two corpora used the same micro-genre, claim, most frequently. Negative evaluations towards the opposite country were dominant in the two sets of editorials. The two corpora, however, differed in the types of expositions, varieties of evaluations, and visual resources used in the editorials. By exploring the discursive construction of the editorials in relation to contextual information, the thesis has revealed the way the discursive resources contribute to realising the ideologies behind the Diaoyu/Senkaku islands dispute. The findings contribute to our understanding of the way conflicting views can be constructed with the use of linguistic and multimodal resources in the context of online English-medium news media.
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Bacino, Meghan E. "Genre, practice, and the composition classroom what students learn about language and community discourse practices through a pedagogy of genre awareness /." Diss., Connect to online resource - MSU authorized users, 2008.
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Pole, Tlou Gilbert. "A genre-theoretic analysis of texts of government speeches in Sepedi." Thesis, Stellenbosch : Stellenbosch University, 2005. http://hdl.handle.net/10019.1/50251.
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Thesis (MA)--University of Stellenbosch, 2005.ENGLISH ABSTRACT: This study assumes the theoretical framework of text construction as advanced by Grabe and Kaplan (1996) for the analysis of Sepedi texts of government speeches from the magazine: ANC TODAY. The theory that is used in this study invokes the linguistic elements that can be used by both the teachers and learners to critically analyse texts in classrooms. This genre-theoretic approach is employed as framework, for analysing the linguistic, rhetorical and discourse properties for Sepedi texts. It also addresses the parameters of the ethnography of writing advanced by Grabe and Kaplan: "who writes what to whom, for what purpose, why, when and how?' The text construction analysis executed in the study enable the learners to acquire skills, knowledge and values of outcomes-based language teaching. The information structuring of text analysis and construction enables learners to write, read and use language structure and conventions for learning and career pathways. The textlinguistic strategies for analysing written texts in language teaching enables learners to analyse texts successfully and gain an awareness of language use in texts.
AFRIKAANSE OPSOMMING: Hierdie studie aanvaar die teoretiese raamwerk van tekskonstruksie soos voorgestaan deur Grabe en Kaplan (1996) in die analise van Sepedi tekste van regeringstoesprake uit die tydskrif ANC TODAY. Die teorie wat aanvaar word, gebruik die linguistiese elemente wat aangewend kan word deur taalonderwysers sowel as taalleerders om tekste krities te ontleed. Die genre-teoretiese benadering word ingespan as raamwerk vir die analise van die linguistiese, retoriese, en diskoerskenmerke van Sepedi tekste. Dit spreek ook die etnografie van skryf, soos voorgestaan deur Grabe en Kaplan, aan: wie skryf wat aan wie, vir watter doel, wanneer, waarom, en hoe. Die tekskonstruksie analise uitgevoer in hierdie studie stel leerders in staat om vaardighede, kennis en waardighede van uitkoms-gebaseerde taalonderrig te verwerf. Die informasie strukturering in teksanalise stel leerders in staat om te lees, skryf en praat in hulle toekomstige beroepe. Die tekslinguistiese strategieë vir die analise van geskrewe tekste in taalonderrig stel leerders in staat om tekste suksesvol te ontleed en 'n bewussyn te ontwikkel van taalgebruik in tekste.
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Varis, M. (Markku). "Kielikäsitys yläkoulun äidinkielen oppikirjoissa." Doctoral thesis, Oulun yliopisto, 2012. http://urn.fi/urn:isbn:9789514299728.
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Abstract The topic of this thesis is to provide an analysis of how language is perceived in the textbooks used in lower secondary school mother-tongue classes. Scientific literature on this subject has defined ‘perception of language’ as referring to a collective approach to words, structures and phenomena of a language. ‘Perception of language’ includes a comprehensive notion of language as a system, of the ways it can be used and of its influence to its users. This study aims to provide new information responding to the needs of language cultivation and teaching. New information is needed on several issues pertaining to pedagogical approaches to teaching of mother tongue and literature. Didactics must now respond to the challenges represented by every-day life. The theoretical framework for this thesis is provided by critical discourse analysis, in particular as put forward by Norman Fairclough. Accordingly, the contents of text books are addressed from five different aspects: (i) grammar, (ii) linguistic cultivation, (iii) text linguistics, (iv) variation and (v) semantics and pragmatics. The main conclusion is that mother tongue represents itself as a random and controversial phenomenon. The learner will be treated not only as a child but also as a full-grown with full capacities. A key assumption is, nevertheless, that the texts given in the books will provide the learner with new knowledge. Conclusions on the different topics discussed include: (i) In grammar only a limited range of topics are included: lexical classes and sentence constituents. (ii) Language cultivation (planning) as presented in the books involves grammatical aspects but same issues come into consideration year after year. (iii) As far as textual competences are concerned, media and non-entertainment communication show a high ranking at the cost of creative and word-play elements of facts-based texts. (iv) Variation in Finnish is presented in the text books rather comprehensively but still in a narrow way. However, this will allow for enhancing a “learner identity”. (v) Semantics and pragmatics only have a small presence in the last year even though their level of abstraction could prove them very useful at that stage. Text books contribute to the wide perception of mother tongue as a less-liked subject. Still: these books aim to come closer to the learner’s real life. It is well possible for the school to overcome these barriers to how language is used. Mother-tongue text books pave the way for the learner to become an informed, educated individualTiivistelmä Tutkimuksen aiheena on kielikäsitys peruskoulun yläkoulun äidinkielen oppikirjoissa. Aiempaan tutkimuskirjallisuuteen nojautuen kielikäsitys on määritelty siten, että se tarkoittaa kollektiivista näkemystä kielen sanoista, rakenteista ja ilmiöistä. Kielikäsitys sisältää ajatuksen siitä, millainen kieli on järjestelmänä, mitä sillä voidaan tehdä ja mitä se tekee meille. Päämääränä on ollut tuottaa uutta tietoa käytännön kielenhuollon ja opetustyön tarpeisiin. Tarvitaan uutta tietoa monista äidinkielen ja kirjallisuuden pedagogiikan asioista. Didaktiikan täytyy koettaa vastata arkielämän asettamiin haasteisiin. Teoreettisena taustana on kriittinen diskurssianalyysi, erityisesti Norman Faircloughin viitoittaman esikuvan mukaisesti. Tällöin oppikirjojen sisältöjä kuvataan, tulkitaan ja selitetään viidestä eri näkökulmasta: (i) kieliopin, (ii) kielenhuollon, (iii) tekstiopin, (iv) variaation sekä (v) semantiikan ja pragmatiikan vinkkelistä. Keskeisin päätelmä on, että oppikirjoissa äidinkieli esittäytyy hajanaisena ja ristiriitaisena ilmiönä. Yhtäällä oppijaa lähestytään lapsena mutta toisaalla häntä pidetään täysivaltaisena aikuisena. Silti keskeistä on, että kasvatettavan uskotaan oppivan uusia asioita oppikirjojen tarjoamien tekstien varassa. Tarkastelluista osa-alueista voi todeta seuraavaa: (i) Kieliopin opetus rajoittuu vain muutamiin asioihin: sanaluokkiin ja lauseenjäseniin. (ii) Kielenhuollon yhteydessä käsitellään myös kieliopin asioita; kielenhuolto toistaa samoja asioita vuodesta toiseen. (iii) Tekstitaidoissa korostuu media ja asiaviestintä; asiaproosaan sisältyvä luovuus ja sanaleikittely jäävät katveeseen. (iv) Suomen kielen vaihtelua oppikirjat esittelevät laajasti mutta ohuesti; variaation käsittely sinänsä antaa mahdollisuudet oppijan identiteetin vahvistumiseen. (v) Peruskoulun viimeisellä luokalla semantiikan ja pragmatiikan osuus on vähäinen, vaikka abstraktiotasonsa perusteella juuri ne saattaisivat olla otollista oppiainesta. Oppikirjat ovat osaltaan vahvistamassa yleistä käsitystä, että äidinkieli on vastenmielinen oppiaine. Korostettava silti on, että esimerkiksi huumoria hyväksi käyttäen teokset yrittävät lähestyä oppijan todellisuutta. On mahdollista, että koulussa saavutetaan vapautuminen kielenkäytön pidikkeistä. Äidinkielen oppikirjat tarjoavat väylän oppijan sivistyä
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Boreman, Margaret M. F. "GENRE AND PERSONA IN ACTIVIST WEBSITES." Master's thesis, University of Central Florida, 2004. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/4363.
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Digital texts present significant challenges to technical communicators in terms of genre and persona. Because of the ubiquity of electronic media, we increasingly embrace digital formats over print-based documents. As a result, technical communicators must now devise the means to cue audiences to the purposes of digital documents in any given discourse community. We can only convey meaning to our Internet audiences through the use of appropriate standards and elements recognizable generic forms and rhetorical cues that we designate as conventions in specific digital discourse. Just as we use file and folder office metaphors for information stored on computers, digital activist communities use campaign metaphors to signal the intentions of their electronic pages. Although these electronic pages, such as Take Action, Donate, Lobby, and Speak Out, have the same names as their print-based counterparts, they represent digital generic forms, such as letters, flyers, and receivables, which occur in a virtual world rather than genres that exist in a physical community. If we examine activist sites in terms of digital-format texts, we can become familiar with the genre and forms of activist sites and determine site-visitor responses to the personas of the sites, which will help us to determine our ability to inform our audiences and call them to action. This study looks at six activist websites in terms of genre and persona to identify electronic-text conventions and forms that must be recognizable to site visitors in order for digital activists to effectively communicate. Activist organizations were among the first to understand the power of digital media as tools to disseminate information, lobby decision-makers, boycott corporations, broadcast opportunities for real and virtual legal protests and civil disobedience, and engage in subversive activities. Activist websites already use a number of text forms and visual rhetorical elements to cue the site visitor; many of these text forms are common to the activist websites examined for this thesis and constitute an identifiable and distinct genre. In terms of persona, this study examines the electronic public self of activist websites. The arena is a metaphor for the virtual world; the rhetors are the activist sites; and the debate the intertextual conversation is the digital discourse that occurs among website users, activist sites, and targets. By categorizing activist sites in terms of their primary activities helping, protest, and revolutionary - we determine which elements of genre repeat according to categories and we ultimately gauge the intensity of the outcome that the website rhetor hopes to create in the user. Designers and owners of activist sites have goals which can only be reached by means of effective, well-considered, digital genre and persona. Because many technical communicators and students of technical communication first experience the profession through service learning for a nongovernmental organization often an activist organization this study will help those technical communicators to reconsider their own assumptions about genre and persona and may lead those students to understand the importance of privileging genre and persona when designing and redesigning digital texts. This study provides a framework that both experienced and new technical communicators can apply to documents in order to (1) cue site visitors to the meaning of electronic texts and (2) construct effective public personas in the digital forum.M.A.
Department of English
Arts and Sciences;
English
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Mavela, Xolani Shadrack. "A genre-theoretic analysis of human rights texts in Xhosa." Thesis, Stellenbosch : Stellenbosch University, 2002. http://hdl.handle.net/10019.1/52642.
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Thesis (MA)--Stellenbosch University, 2002.ENGLISH ABSTRACT: This thesis employs the theoretical framework of text construction advanced by Grabe and Kaplan (1996) for the analysis of human rights magazine texts in isiXhosa. The theory employed in this study includes linguistic elements, which can be included in teaching methodology for developing the learners' analytic skills in analyzing the discourse structure of written texts. These kinds of analytic skills are strongly reflected in Curriculum 2005 for the learning area languages. The thesis employs a range of textlinguistic strategies for analyzing written genre texts on human and civil rights issues. It is argued that the incorporation of these strategies by teachers in the process of language teaching in Curriculum 2005 will enable the learners to analyse texts successfully and to gain an awareness about how language is used in texts. For the purpose of analysis in this thesis, texts from the Bona magazine with contents ranging on human and community or civil rights were collected. The thesis demonstrates that text analysis involves to a large extent, an investigation of generic factors such as the communicative purpose, the culture and the community in which the text is produced. Following the discussion of the generic features of texts, a broad definition of the term text is explored, and the textlinguistic construction and certain levels of analysis are identified. In addition to this, the study demonstrates that analysis of the linguistic structure of texts needs to incorporate the discussion of the parameters of the ethnography of writing advanced by Grabe and Kaplan (1996). The ethnography of writing entails that a detailed analysis of texts should address the following questions: 'Who writes what to whom, for what purpose, why, when and how?' The study explores the implications and rationale for incorporating text analysis in language teaching and learning. Lastly, the relationship between the theoretical underpinnings assumed in this study, and the learning outcomes of Curriculum 2005 are explored. This study demonstrates that the theoretical framework of Grabe and Kaplan (1996) which underlies in the construction of written texts, will not only introduce the language learner to an inclusive language pedagogy, but can be employed for effective text analysis of isiXhosagenre texts on human rights in popular magazineslike Bona.
AFRIKAANSE OPSOMMING: Hierdie tesis maak gebruik van die teoretiese model van Grabe en Kaplan (1996) vir die analise van menseregte tydskrifartikels in isiXhosa. Die teorie wat aangewend word in die studie sluit linguistiese elemente in wat ingesluit kan word in taalonderrigmetodologie vir die ontwikkeling van leerders se analitiese vaardighede in die analise van diskoersstrukture van skriftelike tekste. Hierdie soort analitiese vaardighede word sterk gereflekteer in Kurrikulum 2005 vir die leerarea van tale. Die tesis wend 'n verskeidenheid tekslinguistiese strategieë aan vir die analise van geskrewe genre tekste oor menseregte en burgerlike regte vraagstukke. Daar word betoog in die studie dat die insluiting van hierdie strategieë deur onderwysers in die proses van taalonderrig in Kurrikulum 2005 leerders in staat sal stelom tekste suksesvol te ontleed en 'n bewussyn te kry van hoe taal in tekste gebruik word. Vir die doeleindes van analise is hierdie tesis is tekste gebruik uit die BONA tydskrif met 'n inhoud oor menseregte en gemeenskaps- en burgerlike regte. Die tesis demonstreer dat teksanalise in 'n groot mate 'n ondersoek behels van generiese faktore soos kommunikatiewe doelstelling, die kultuur en die gemeenskap waarin die teks geproduseer word. Na 'n bespreking van die generiese faktore van tekste word 'n breë definisie van die term "teks" ondersoek, en die tekslinguistiese konstruksie en bepaalde vlakke van analise word geïdentifiseer. Hierbenewens demonstreer die studie dat die linguistiese analise van tekste die bespreking moet insluit van die parameters van die etnografie van geskrewe tekste soos voorgestaan deur Grabe en Kaplan (1996). Die etnografie van geskrewe tekste behels dat die analise van tekste die volgende vrae ondersoek: Wie skryf wat vir wie vir watter doel, waarom, wanneer en hoe? Die studie ondersoek die implikasies en motivering vir die insluiting van teksanalise in taalonderrig. Laastens word die verhouding tussen die teoretiese grondslae, wat aanvaar word in hierdie studie, en die leeruitkomste van Kurrikulum 2005 ondersoek. Die studie toon aan dat die teoretiese raamwerk van Grabe en Kaplan (1996), wat onderliggend is aan die konstruksie van geskrewe tekste, kan aanvaar word om leerders in te lei in 'n meer inklusiewe taalonderrig en kan aangewend word vir effektiewe teksanalise van isiXhosa genre tekste gebaseer op die menseregte in populêre tydskrifte soos Bona.
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Al-Ali, Mohamed. "Genre, schema, and the academic writing process : an enquiry into the generalisability of generic structure and its relationship to schematic knowledge." Thesis, Durham University, 1999. http://etheses.dur.ac.uk/1471/.
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Suhardja, Imelda. "The discourse of 'distortion' and health and medical news reports : a genre analysis perspective." Thesis, University of Edinburgh, 2009. http://hdl.handle.net/1842/4401.
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The advent of medical journalism was initially felt to be an answer to the problem of communicating health and medical information to the public. However, currently, there is a concern among scientists with the way the media, newspapers in particular, communicate health and medical information. The concern of the medical community in particular and of the scientific community in general is that newspapers ‘distort’ health and medical information. In order to deal with this ‘perceived’ problem, scientists adopt a mechanical view and propose to solve it by issuing guidelines for journalists to follow when writing health and medical news. Close investigation of journalistic practice shows that many of the proposed guidelines are already present in journalistic practice, and yet, the concern for ‘distortion’ remains. The overall aim of the thesis is to contribute to this issue. Adopting an Applied Linguistics perspective, more specifically, using the discourse analytic methodology of Genre Analysis, the thesis demonstrates that Health and Medical News Reports are first and foremost news stories and that the proposed guidelines fail to achieve the envisaged changes precisely because they seem to be ignorant of this essential reality. In order to reach this conclusion, Genre Analysis is applied to different types of texts with a view to comparing their structures. Some of the text types used have already been described in the literature, but others are analysed for the first time in this thesis. Thus, comparison is made between Health and Medical Research Articles and Health and Medical News Reports, between Popularised Health and Medical Texts and Health and Medical News Reports, between News Texts and Health and Medical News Reports and between Health and Medical Press Releases and Health and Medical News Reports. Genre Analysis shows that Health and Medical News Reports are first and foremost news stories and, therefore, that the discourse of ‘distortion’ is somewhat ‘misguided’. However, because of its nature as a structural analysis, Genre Analysis leaves one important question unanswered, namely the ‘why’ of the discourse of distortion. Although it is beyond the scope of this thesis to investigate this question, in the thesis, it is indicated that a more context-sensitive analysis, using Critical Discourse Analysis (CDA) for example, could fruitfully be pursued. This thesis draws on four types of data. The main data set consists of Health and Medical News Reports published in The Herald and The Guardian between April and May 2007, where possible, corresponding press releases were collected. Email interviews were conducted with authors whose research was reported in the two newspapers. Finally, ethnographic observation of newsrooms and face-to-face semi-structured interviews were conducted with journalists who wrote the reports over a period of one week.
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Caputo, Terra. "Love and Excess? Women's Scandalous Fiction and the Discourse of Gender, 1680-1730." Scholarly Repository, 2009. http://scholarlyrepository.miami.edu/oa_dissertations/349.
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This dissertation explores the surprising intersections among women's scandalous fiction and other popular genres in late seventeenth- and early eighteenth-century England. I use the term "women's scandalous fiction" to refer to the illicit tales of seduction authored by Aphra Behn, Delarivier Manley, and Eliza Haywood. Women's scandalous fiction has consistently been viewed, both by contemporary readers and writers and modern critics, as a distinct genre: contemporary writers explicitly distance their works from its illicit and immoral content and modern critics continue to focus on the transgressive aspects of the works to the exclusion of other considerations. Challenging earlier critics whose analyses rely on the superficial qualities of these texts, in this dissertation I emphasize the ideological consistency that aligns women's scandalous fiction with other popular prose genres of this period. This comparative work reveals a consistent ideal of moderation and restraint-across eighteenth-century genres-that evidences a larger cultural belief in the value of regulating sexual desire. Chapter one establishes the mutability of genre categories in the early eighteenth century in contrast to the narrow specificity of genre definitions constructed as a result of the modern critical "origins of the novel" debate. This chapter shows that, while modern genre distinctions are theoretically useful, it is important to recognize that contemporary readers of the early novel had different and significantly broader ways of categorizing genre. I also discuss eighteenth-century attitudes about gender and genre, and I highlight the importance these attitudes have for understanding the ideological connections among texts in the period. In chapter two I compare women's moral fiction with immoral fiction and argue that, though these genres differ in the nature and degree of their sexualized discourse, both genres convey an implicit critique of failed patriarchal influence. Using self-proclaimed moral fictions-Penelope Aubin's The Strange Adventures of Count de Vinevil and Jane Barker's Love's Intrigues-and stigmatized immoral, scandalous fiction-Behn's The History of the Nun and Haywood's The City Jilt-I argue that many of these texts idealize female self-restraint and hold father figures responsible for women's capacity to perform this model of female identity. Chapter three compares Haywood's Fantomina: or, Love in Maze and Manley's New Atalantis with two English translations of French pornographic texts, The School of Venus and Venus in the Cloister, and explores the ways in which differing patterns of sexual discourse construct surprising ideals of femininity; specifically, analysis of narratives of seduction shows that both genres defer power at moments of sexual encounters to the man, allowing the ideal of feminine passivity to prevail. Chapter four moves to popular periodical papers by Joseph Addison and Richard Steele that construct an ideology of the aesthetic subject that parallels libertine ideology; I argue that the similar constructions of libertine and aesthetic pleasure in Addison and Steele's The Spectator, Addison's "Pleasures of the Imagination" essays, Haywood's Love in Excess, and Behn's Love Letters Between a Nobleman and His Sister are underpinned by the same hegemonic systems of patriarchal authority that govern the ideological constructions of gender discussed throughout this dissertation. Ultimately, the analysis in these chapters shows that we should continue to question the degree to which Haywood, Manley, and Behn are "scandalous writers" whose works challenge dominant eighteenth-century discourses about gender. By instead recognizing the ideological intersections among these texts and "moral" texts of the period, we can see the ways in which these writers engaged with dominant discourses about gender in complex ways.
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Chekroun, Amina. "Le genre dans le discours journalistique (La voix de l'Oranie)Problématique : Existe-t-il une influence du genre dans les formes linguistiques utilisées par les journalistes du quotidien la voix de l'Oranie?" Thesis, Montpellier 3, 2014. http://www.theses.fr/2014MON30082/document.
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Notre recherche consiste à poser l'hypothèse d'une mise en relation entre le genre et l'écriture journalistique : en effet, peut-on envisager l'existence d'un lien entre l'écriture journalistique et le genre ? Autrement dit, le genre peut-il avoir une influence quelconque sur l'écriture journalistique ?Pour essayer de trouver des éclaircissements, nous avons travaillé sur la presse écrite algérienne et plus exactement sur le quotidien « La voix de l'Oranie ». Nous avons donc procéder à une analyse lexicale, dans un premier temps, et syntaxique, dans un second temps, de 36 articles de six journalistes, dont trois femmes et trois hommes, du quotidien en question. Par la suite, nous avons établi une comparaison entre les écrits des journalistes femmes et hommes et on a pu relever 13 différences en sémantiques lexicales : la formulation des titres, la fonction du chapeau, l'implication des interlocuteurs, la visée de leurs écrits, la beauté du texte, l'emploi des répétitions, des adjectifs, l'objectivité vis-à-vis de l'information, le niveau de langue employé ainsi que la nature du texte. Et 19 dissemblances en typologie textuelle, notamment dans la formulation des titres et des phrases, le choix des énoncés dialogiques, les rapports logiques, le choix des verbes, l'emploi des expressions détachées, la manière de l'implication de chaque journaliste, l'emploi du discours rapporté, pour ne citer que cela.Mais avant ce travail, nous avons d'abord commencé par faire le tour de la question du point de vue théorique ou nous avons sollicité de nombreuses recherches sur la question de la différence entre les femmes et les hommes, et ce, dans les différents domainesOur research involves the hypothesis of a relationship between the gender and the journalisticwriting: indeed, can one consider any association between the journalistic writing and the gender?In other words, can the gender have any influence on journalistic writing?To try to find explanations, we work on the Algerian written press and more exactly “La voix de l'Oranie”.We have therefore proceeded to a lexical analysis, previously, and syntactic one, in a second time, of 36 articles of six journalists, of which three women and three men, of the Newspaper in question. Afterward, we established a comparison between the manuscripts of the journalists women and men, One could raise 13 differences in lexical semantic: titles' formulation, the function of the hat , the interlocutors' implication , their writings' aiming, text's beauty, the use of repetitions and adjectives, the objectivity against information, the employed language level as well as the nature of the text. And 19 dissimilarities in literal typology, notably in titles' and sentences' formulation, the choice of dialogical statements, the logical reports, the choice of verbs , the use of the detached expressions , the implication's manner of each journalist, the job of the retrieved speech, to quote only that.But before this work, we first started by making an overview of the theoretical point of view where many researches were solicited on the difference between women and men in different fields
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Pöppel, Ludmila. "The Rhetoric of Pravda Editorials : A Diachronic Study of a Political Genre." Doctoral thesis, Stockholms universitet, Slaviska institutionen, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-6765.
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The present study considers the diachronic changes that took place in Soviet political discourse as reflected in six selections of Pravda editorials from the 1920s through the 1950s, as well as slogans and headlines in that newspaper from 1917 through 1933. The principal goal of analyses conducted on various levels is to identify and investigate a number of tendencies demonstrating the gradual transformation of the language of revolution into totalitarian language. A quantitative analysis of the vocabulary of slogans and headlines in Chapter 2 focuses on chronological changes in words and addresses the contexts in which they were used. The same material is used in a review of the polarization of vocabulary in positive and negative contexts. Chapters 3-6 are devoted to a qualitative analysis of editorial texts on three levels: lexical rhetorical means (Chapter 3), semantically charged elements of argumentation (Chapter 4), and the overall composition of the text (Chapter 5). Chapter 6 concludes the study with an illustration of the devices considered in Chapters 3-5 based on two editorials, one each from the revolutionary and totalitarian periods. The analysis identifies a number of stable elements present throughout the period under study, such as the self – other opposition and references to the classics of Marxism-Leninism. At the same time, noted on all levels are changes illustrating the process by which the language of revolution was gradually transformed into totalitarian language. These include the disappearance from rhetoric of emotionality, imagery, and elements of logic, as well as stylistic leveling and an increase in the frequent repetition of the same conclusions and clichés.
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Abdullah, Mohd Faiz Sathi bin. "Reading to learn from TESOL research articles : towards a genre-based model for EAP programme development." Thesis, Heriot-Watt University, 1998. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.388856.
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Bnini, Chakib. "The empirical status of text, discourse and genre in the training of English/Arabic translators." Thesis, Heriot-Watt University, 2007. http://hdl.handle.net/10399/2070.
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The main purpose of this thesis is to derive empirical evidence Jor the didactic value of translating text in context by conducting an experiment involving final-year undergraduate students who study translation (English-Arabie-English) as a basic component of the curriculum. A number of theoretical frameworks are invoked, most notably those of the discourse model elaborated by Hatim and Mason (1990) (1997) and of House's text analysis model (1997). The experiment design draws on Hatim's multistage curriculum translation design (2000: 182) which consists of various stages representing an increasing degree of evaluativeness and difficulty. Following each major phase of the experiment (covering register, text types, genre and discourse), the students are evaluated using the pre-test / post-test technique and interviews. It was hoped that the experiment would shed light first on the students' mode of assimilating of each of these areas of context and second on the effect of the training in the development of an overall discourse awareness. As documented in the chapters on analysis and conclusions, very convincing evidence empirically emerged which indicate the· inestimable value of incorporating text, discourse and genre insights into the training of translators.
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Rasheed, Reem. "Genre, discourse, ideology : communications-theoretical contributions to translation : Aljazeera and the BBC as communication systems." Thesis, Heriot-Watt University, 2009. http://hdl.handle.net/10399/2235.
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This doctoral thesis investigates genre, discourse and ideology in relation to mass media and translation in the light of communication theories. The theoretical part of the thesis adopts a multi-disciplinary approach, and integrates communication-scientific works and insights. This part focuses on mass media institutions in general and Aljazeera and the BBC in particular as social communication systems, and explores the categories of genre, discourse and ideology in these institutions as communicative structures; it also studies the translation of the categories concerned as a complex and uncertain act of social and intercultural interaction. The analytical study then operationalizes a methodological framework which proposes a qualitative and exploratory approach, and draws on the tools and methods of critical discourse analysis in order to examine a corpus data of Aljazeera and the BBC news reports in relation to Turkey’s accession talks with the EU. The analysis explores Aljazeera and the BBC news construction relating to the categories of genre, discourse and ideology, and examines translation between the language cultures of Arabic and English. The results suggest uncertainties in translation, as well as differences in how Aljazeera and the BBC construct their journalistic stories with respect to the examples examined.
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Plum, Guenter Arnold. "Text and Contextual Conditioning in Spoken English: A genre approach." Thesis, The University of Sydney, 1988. http://hdl.handle.net/2123/608.
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This study brings together two approaches to linguistic variation, Hallidayan systemic-functional grammar and Labovian variation theory, and in doing so brings together a functional interpretation of language and its empirical investigation in its social context. The study reports on an empirical investigation of the concept of text. The investigation proceeds on the basis of a corpus of texts gathered in sociolinguistic interviews with fifty adult speakers of Australian English in Sydney. The total corpus accounted for in terms of text type or genre numbers 420 texts of varying length, 125 of which, produced in response to four narrative questions, are investigated in greater detail in respect both of the types of text they constitute as well as of some of their linguistic realisations. These largely narrative-type texts, which represent between two and three hours of spoken English and total approximately 53000 words, are presented in a second volume analysed in terms of their textual or generic structure as well as their realisation at the level of the clause complex. The study explores in some detail models of register and genre developed within systemic-functional linguistics, adopting a genre model developed by J.R. Martin and others working within his model which foregrounds the notion that all aspects of the system(s) involved are related to one another probabilistically. In order to investigate the concept of text in actual discourse under conditions which permit us to become sufficiently confident of our understanding of it to proceed to generalisations about text and its contextual conditioning in spoken discourse, we turn to Labovian methods of sociolinguistic inquiry, i.e. to quantitative methods or methods of quantifying linguistic choice. The study takes the sociolinguistic interview as pioneered by Labov in his study of phonological variation in New York City and develops it for the purpose of investigating textual variation. The question of methodology constitutes a substantial part of the study, contributing in the process to a much greater understanding of the very phenomenon of text in discourse, for example by addressing itself to the question of the feasibility of operationalising a concept of text in the context of spoken discourse. The narrative-type texts investigated in further detail were found to range on a continuum from most experientially-oriented texts such as procedure and recount at one end to the classic narrative of personal experience and anecdote to the increasingly interpersonally-oriented exemplum and observation, both of which become interpretative of the real world in contrast to the straightforwardly representational slant taken on the same experience by the more experientially-oriented texts. The explanation for the generic variation along this continuum must be sought in a system of generic choice which is essentially cultural. A quantitative analysis of clausal theme and clause complex-type relations was carried out, the latter by means of log-linear analysis, in order to investigate their correlation with generic structure. While it was possible to relate the choice of theme to the particular stages of generic structures, clause complex-type relations are chosen too infrequently to be related to stages and were thus related to genres as a whole. We find that while by and large the choice of theme correlates well with different generic stages, it only discriminates between different genres, i.e. generic structures in toto, for those genres which are maximally different. Similarly, investigating the two choices in the principal systems involved in the organisation of the clause complex, i.e. the choice of taxis (parataxis vs. hypotaxis) and the (grammatically independent) choice of logico-semantic relations (expansion vs. projection), we find that both those choices discriminate better between types more distant on a narrative continuum. The log-linear analysis of clause complex-type relations also permitted the investigation of the social characteristics of speakers. We found that the choice of logico-semantic relations correlates with genre and question, while the choice of taxis correlates with a speaker's sex and his membership of some social group (in addition to genre). Parataxis is favoured by men and by members of the group lowest in the social hierarchy. Age on the other hand is not significant in the choice of taxis at all. In other words, since social factors are clearly shown to be significant in the making of abstract grammatical choices where they cannot be explained in terms of the functional organisation of text, we conclude that social factors must be made part of a model of text in order to fully account for its contextual conditioning. The study demonstrates that an understanding of the linguistic properties of discourse requires empirical study and, conversely, that it is possible to study discourse empirically without relaxing the standards of scientific inquiry.
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Plum, Guenter Arnold. "Text and Contextual Conditioning in Spoken English: A genre approach." University of Sydney. Linguistics, 1988. http://hdl.handle.net/2123/608.
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This study brings together two approaches to linguistic variation, Hallidayan systemic-functional grammar and Labovian variation theory, and in doing so brings together a functional interpretation of language and its empirical investigation in its social context. The study reports on an empirical investigation of the concept of text. The investigation proceeds on the basis of a corpus of texts gathered in sociolinguistic interviews with fifty adult speakers of Australian English in Sydney. The total corpus accounted for in terms of text type or genre numbers 420 texts of varying length, 125 of which, produced in response to four narrative questions, are investigated in greater detail in respect both of the types of text they constitute as well as of some of their linguistic realisations. These largely narrative-type texts, which represent between two and three hours of spoken English and total approximately 53000 words, are presented in a second volume analysed in terms of their textual or generic structure as well as their realisation at the level of the clause complex. The study explores in some detail models of register and genre developed within systemic-functional linguistics, adopting a genre model developed by J.R. Martin and others working within his model which foregrounds the notion that all aspects of the system(s) involved are related to one another probabilistically. In order to investigate the concept of text in actual discourse under conditions which permit us to become sufficiently confident of our understanding of it to proceed to generalisations about text and its contextual conditioning in spoken discourse, we turn to Labovian methods of sociolinguistic inquiry, i.e. to quantitative methods or methods of quantifying linguistic choice. The study takes the sociolinguistic interview as pioneered by Labov in his study of phonological variation in New York City and develops it for the purpose of investigating textual variation. The question of methodology constitutes a substantial part of the study, contributing in the process to a much greater understanding of the very phenomenon of text in discourse, for example by addressing itself to the question of the feasibility of operationalising a concept of text in the context of spoken discourse. The narrative-type texts investigated in further detail were found to range on a continuum from most experientially-oriented texts such as procedure and recount at one end to the classic narrative of personal experience and anecdote to the increasingly interpersonally-oriented exemplum and observation, both of which become interpretative of the real world in contrast to the straightforwardly representational slant taken on the same experience by the more experientially-oriented texts. The explanation for the generic variation along this continuum must be sought in a system of generic choice which is essentially cultural. A quantitative analysis of clausal theme and clause complex-type relations was carried out, the latter by means of log-linear analysis, in order to investigate their correlation with generic structure. While it was possible to relate the choice of theme to the particular stages of generic structures, clause complex-type relations are chosen too infrequently to be related to stages and were thus related to genres as a whole. We find that while by and large the choice of theme correlates well with different generic stages, it only discriminates between different genres, i.e. generic structures in toto, for those genres which are maximally different. Similarly, investigating the two choices in the principal systems involved in the organisation of the clause complex, i.e. the choice of taxis (parataxis vs. hypotaxis) and the (grammatically independent) choice of logico-semantic relations (expansion vs. projection), we find that both those choices discriminate better between types more distant on a narrative continuum. The log-linear analysis of clause complex-type relations also permitted the investigation of the social characteristics of speakers. We found that the choice of logico-semantic relations correlates with genre and question, while the choice of taxis correlates with a speaker's sex and his membership of some social group (in addition to genre). Parataxis is favoured by men and by members of the group lowest in the social hierarchy. Age on the other hand is not significant in the choice of taxis at all. In other words, since social factors are clearly shown to be significant in the making of abstract grammatical choices where they cannot be explained in terms of the functional organisation of text, we conclude that social factors must be made part of a model of text in order to fully account for its contextual conditioning. The study demonstrates that an understanding of the linguistic properties of discourse requires empirical study and, conversely, that it is possible to study discourse empirically without relaxing the standards of scientific inquiry.
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Forbes, Shelby. "Organizing Disability: Producing Knowledge in a University Accommodations Office." Scholar Commons, 2014. https://scholarcommons.usf.edu/etd/5019.
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As it is generally conceived, knowledge belongs to the individual: we imagine how a lightbulb suddenly illuminates above the scientist's head, a muse whispers in the philosopher's ear, cogs slide into place as wheels turn in the thinker's mind, and, "Eureka!" an idea is born. As an individualistic experience, knowledge is secure in the repository of the mind, a "steel trap" as it is so often referred, which can only be breached by the most sophisticated and precise methods. From these popular representations of knowledge, one can extrapolate further to conclude that knowledge is not made, it is received. All of these metaphors of knowledge present a passive subject waiting for knowledge to be imparted from the Cosmos.
Much like knowledge, a disability and, reflexively, the knowledge of disability, is an individually sited matter; disability is something to be had, possessed, or owned, not shared. Similar to knowledge, disability is not actively produced, it just "is." And disability, too, is internally located, often being attributed as the outcome of physiological malfunction. It follows then, that because both knowledge and disability are separately regarded as individualistic phenomena, as located with(in) the individual, and as existing independently of him or her, that knowledge of disability would also share these characteristics. This study's objective, however, is to prove just the opposite: to position disability as a form of knowledge, and therefore, the knowledge of disability as the endpoint of an ongoing process of social interaction.
I use discourse analysis to analyze interviews conducted with staff members of a university office responsible for providing academic accommodations to students with disabilities, in conjunction with documents authored and disseminated by this organization. My study conceives discourse as language in action. By this I mean that discourse creates the very social structures it is presumed to describe. I also understand discourse as reflexive, meaning that embedded within discourse are larger social and moral norms. Believing that analyzing discourse allows for normative beliefs on knowledge and disability to be clearly displayed, I ask the following questions: By what assumptions do members organize disability in their daily practice? What role does communication play in these processes of social organization? What resources or forms of evidence are necessary to determine, to produce knowledge of, disability? And does everyone have equal access to these resources?
This study's findings hold broad implications for diverse stakeholders. For the field of Communication, this study affirms the need for revised ways of understanding communication, as it shows how antiquated ideations of communication as a linear exchange of information narrowly define what counts as knowledge. Additionally, this study also contributes to Disability Studies in that rather than arguing disability as a social artifact from an exclusively conceptual standpoint, it empirically makes a case for disability as the product of social interaction. For the organizational members consulted in this study, I offer recommendations for their praxis. The final, and arguably the most important, party that this study has implications for is the student with a disability. Because this study promotes a more inclusive approach to disability, and because it encourages a lesser burden of proof with respect to knowing disability, this study is of particular interest to the individuals who are classified as "disabled."
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Johnson, Eric David. "Crossover narratives: intersections of race, genre and authenticity in unpopular popular music." Diss., University of Iowa, 2012. https://ir.uiowa.edu/etd/2904.
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This thesis analyzes the construction of racialized notions of authenticity within American popular musical genres across the span of the 20th Century, but especially from a crucial period between the years 1938 and 1965. In these pages I argue that the discursive construction of genres is a narrative act, one intended to provide symbolic resolution to real and felt dilemmas in people's lives. My first chapter focuses on the singer, Nat "King" Cole, arguing that the retrospective construction of the rock and roll genre as an example of a hybrid or crossover musical from by critics in the late 1960s and early 1970s helped fix in the popular imagination a notion of "authentic black music" which effectively marginalized Cole, an important African American musician whose musical style was at odds with this critical construction of racial style. My second chapter argues that jazz trumpeter John Birks "Dizzy" Gillespie's efforts to combine African American and Afro-Caribbean musical forms included a strategic discursive crafting of a narrative of origins which placed jazz as an expression of musical Afro-internationalism. My third chapter argues that critics and audience involved in the blues revival of the early 1960s reconstructed what had been a female-dominated African American popular form as a kind of unpopular popular music: music distinguished in the marketplace by its supposed transcendence of the marketplace via its vernacular roots, and as a musical form dominated by the male figure of the rural bluesman. In conclusion I argue that these efforts to narrate authentic and anti-capitalistic origin for and expressions of popular, commercial forms reveal, within the American public imagination, deep-seated anxieties about the gulf between the cultural influence of African American music and the social and political situation of African American citizens, and, on another level, anxieties about the contradictions inherent in the experience of transcendent pleasure through commercial musical forms.
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Westfall, Cynthia A. "From proposition to illustration a discourse analysis of [ho logos tes parakleseos (romanized form)] based on the genre shifts and prominence in the discourse of Hebrews /." Theological Research Exchange Network (TREN), 1997. http://www.tren.com.
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Kawanishi, Kei. "Constructing a genre-based instructional model for English academic writing: A focus on learners’ discourse-level errors." Kyoto University, 2019. http://hdl.handle.net/2433/236632.
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Kyoto University (京都大学)0048
新制・課程博士
博士(人間・環境学)
甲第21471号
人博第872号
新制||人||209(附属図書館)
2018||人博||872(吉田南総合図書館)
京都大学大学院人間・環境学研究科共生人間学専攻
(主査)准教授 高橋 幸, 教授 桂山 康司, 准教授 DALSKY,David Jerome, 教授 田地野 彰
学位規則第4条第1項該当
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Marignier, Noémie. "Les matérialités discursives du sexe : la construction et la déstabilisation des évidences du genre dans les discours sur les sexes atypiques." Thesis, Sorbonne Paris Cité, 2016. http://www.theses.fr/2016USPCD057/document.
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Ce projet de thèse en Sciences du Langage entend s'intéresser aux discours qui concernent le corps des intersexes. Il s’agit de se pencher sur les discours de la construction corporelle et identitaire chez les personnes intersexes dans la mesure où leurs sexes peuvent difficilement correspondre aux catégories du sexe binaire. Si l’on considère que le sexe et le genre sont construits discursivement selon un processus de différenciation sexuelle, il semble alors pertinent de s’attacher aux formations discursives qui entourent ces corps non-normés. En prenant pour appui un corpus hétérogène d’articles et d’ouvrages médicaux, de prises de parole médiatiques et informelles de personnes intersexes, il sera question d’analyser les processus discursifs qui permettent de produire une identité sexuée. Plus largement il s’agira de dégager une matrice discursive de la construction normée des genres qui passe par un dispositif d’essentialisation de la différence sexuelle. L’objectif de cette thèse est donc d’identifier les structures discursives qui servent à construire des identités sexuées binaires et à naturaliser la différence des genres. Je m’intéresserai aux discours médicaux pour montrer comment ils se situent face aux variations sexuelles et quelles sont les idéologies qui les sous-tendent ; cela me permettra de montrer en quoi ils reflètent et ils produisent une vision dichotomique des sexes. Il s’agira également de montrer comment les intersexes se situent face aux discours qui essentialisent et binarisent les sexes et éventuellement comment ils les déjouent. Il me semble en effet que la construction du genre chez les intersexes est rendue difficile par les stéréotypes sexuels, et qu’étudier les discours qu’ils.elles produisent sur leur(s) identité(s) peut servir à dégager en creux les processus langagiers qui stabilisent la division des sexesThis thesis discusses how discourses on variations of sex development (intersexuality) couldsometimes produce and maintain a difference between the sexes and sometimes destabilize it.Elaborated within the field of discourse analysis, this thesis unfolds along a twofold theoreticalapproach. First, I seek to establish a dialogue between French Discourse Analysis and GenderStudies, to discuss the concepts of ideology, discursive formations and preconstruct. Secondly,addressing issues of the practices of categorisation and of construction of gender identities, thisdissertation falls within the field of the Gender & Language Studies. My analysis especiallyfocuses on how speakers use semantic, lexical, enunciative and pragmatic resources in order toproduce the meaning of sex. It led me to analyze how they create gender identities but alsohow they produce, spread and contest the ideologies of gender, by both naturalizing anddenaturalizing the sex difference. These analyses are based on a collection of medicaldiscourses (publications, children’s medical files), a collection of on-line activist discourses (fromforums and associations websites), and a collection of pornographic discourse involving atypicalsexes. Carrying qualitative analysis, the dissertation shows that the meanings of sex areunceasingly done and undone through discourses: they are produced by heteronormativity,they are affirmed or subverted by subjective positions, and they are reconfigured in thediscourses of desire
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Wong, So Sai Florence. "Make sacrifice a blessing : a genre analysis of appeal letters concerning cost saving." HKBU Institutional Repository, 2004. http://repository.hkbu.edu.hk/etd_ra/558.
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Biagini, Marta. "L'interprète en interaction dans les tribunaux. Une approche dialogique." Thesis, Paris 3, 2012. http://www.theses.fr/2012PA030110.
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Notre recherche a pour objet des interrogatoires médiatisés par interprète, en tant que pratiques langagières et discursives situées dans un contexte institutionnel donné, à savoir le tribunal. Parmi les divers contextes de nos sociétés contemporaines où les interprètes sont partenaires de l’échange au sein de dialogues effectifs, nous avons ciblé le contexte judiciaire, dont le caractère institutionnel et les enjeux en font un lieu formel et au fonctionnement normé : les interrogatoires s’y déroulant sont des échanges réglés et codés. Nous avons fait alors l’hypothèse que peut fonctionner à double titre la tension qui se crée ainsi entre les normes à l’œuvre au tribunal et la présence de sujets en interaction dont les enjeux et représentations peuvent considérablement différer : elle fonctionne d’une part comme loupe grossissante sur certains phénomènes qui, lorsqu’ils se produisent malgré la normativité ambiante, sembleraient alors relever de ce qui ne peut ne pas se produire en présence d’un interprète ; elle fonctionne d’autre part comme déclencheur d’événements particuliers et uniques propres au contexte, aux personnes concernés, aux enjeux spécifiques liés aux thèmes traités, aux dialogues ponctuels. L’analyse de dialogue que nous pratiquons consiste aussi bien à spécifier préalablement le cadrage externe de l’événement communicatif qu’à décrire comment la situation est perçue et évaluée par les participants à travers l’élaboration conjointe du sens. Notre problématique vise ainsi à dégager la relation existant entre les conventions socio-discursives propres à cette sphère d’activité et certains traits interactionnels et discursifs, engendrés par la participation du "tiers/interprète" à l’interrogatoire. L’approche discursive et dialogique a permis d’entreprendre une démarche analytique prenant en compte : un plan interlocutif, concernant la dynamique compositionnelle des échanges et les rapports de places, dialogal ; un plan énonciatif et dialogique concernant à la fois la présence des sujets dans leurs dires et la façon dont les discours sont élaborés par des mouvements interprétatifs qui peuvent être plus ou moins directement accessibles, notamment à travers ces réaménagements de sens que sont les reformulations inter-linguistiques de l’interprète. Les voix qui parcourent l’espace discursif en le rendant hétérogène peuvent par-là être identifiées. Ces pratiques d’interactions médiatisées peuvent alors être pensées sur un continuum de dispositifs allant des stratégies d’effacement énonciatif que l’interprète met en œuvre - afin de créer des discours objectivés -, aux procédés variés qui l’inscrivent dans le discours d’autrui, jusqu’à la prise en charge de ses propres discours en tant que locuteur/énonciateur à part entière. Enfin, les propriétés qui caractérisent les interrogatoires interprétés dans le contexte du tribunal s’avèrent propres non seulement au genre de discours institutionnel et juridique concerné mais également à la présence du "tiers", apte à influencer l’événement discursif "interrogatoire" à tous les niveaux pris en compte par l’analyse. Il semble alors que cela pourrait permettre d’appréhender ces dialogues comme un type, ou sous-genre, particulier du discours juridiqueOur research focuses on interpreter-mediated examinations as situated oral exchanges and discursive practices in a specific institutional context, i.e. the courtroom. In contemporary societies, among the various situations where interpreters act and dialogue in face-to face interactions, the judiciary context proves to be one of those institutional domains where highly formal and normative practices take place. Examinations are very coded exchanges. Starting from the hypothesis that the tension which develops between laws and norms at work in this frame and the discursive productions by speakers directly dialoguing and interacting, whose representations and goals may consistently differ, may have a double effect on the interpreter-mediated event, we further investigate how : some specific interactional and discourse patterns realize in a such ritualized and normative context, attempting to understand if they are typical of interpreter-mediated interactions in general or of the specific examinations we observe ; and speakers’ identities, institutional roles, their personal goals and the specific themes concerned have an influence on these practices, producing very peculiar and singular patterns of sense-making. Hence, focusing on face-to-face interpreting practices, the dialogical and discourse approach we adopt allows to take into account : from one side, what relates to the dialogal dimension of the interaction, pertaining to a dialogue between two (or more) co-present interlocutors and the definitions of their identities, from what pertains to the dialogical one, having to do with dialogism or dialogicality in the more abstract senses. Given that understanding is related to responding, interpreters are seen as speakers actively involved in dialogue. The ways speakers leave traces of their presence in the utterances they produce, while they’re doing the interacting, and, particularly, the way in which the interpreter’s presence is sensed through thar interlinguistic reformulation of the other’s words which is translation gives access to the way in which sense-making is jointly created in the framework of a highly ritualized activity type such as examinations in the courtroom. In the end, interpreted-mediated examinations may be thought of as changing practices on a more/less continuum, going from : the cases where the interpreter translates as a reporter using the 1st person, using linguistics strategies allowing him/her to assume full responsibility for the words uttered without showing it; to all those cases of variation on the expected pattern which, at different degrees, let emerge his/her presence in the interpreting process; to the production of discourses for which s/he is entirely responsible, acting as a an autonomous speaker. These collectively constructed events may therefore suggest that there is a dynamic relation between expected practices in the discourse context and their actual realization. Interpreter-mediated examinations prove to be per se speech events, namely very specific exchanges with their often hybrid dynamics, within which all interlocutors - including the interpreter – dialogically contribute to understanding and to the creation of meaning
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Hui, Ngo Sze Pandora. "Genre analysis of English and Chinese interview articles in "Quality & management"." HKBU Institutional Repository, 1999. http://repository.hkbu.edu.hk/etd_ra/405.
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Husson, Anne-Charlotte. "Les mots du genre : Activité métalinguistique folk et constitution d'un événement polémique." Thesis, Sorbonne Paris Cité, 2018. http://www.theses.fr/2018USPCD047.
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À partir de 2011, une polémique apparemment inédite s’installe dans la sphère publique française. Elle porte sur le concept de genre, plus particulièrement sur son utilisation dans des programmes scolaires et dans le domaine législatif. Cette polémique est ici envisagée comme un événement dont il s’agit de saisir la constitution – terme préféré à celui de construction – entre 2011 et 2014. L’objectif est plus précisément de comprendre comment l’activité métalinguistique sur les mots liés au genre, activité effectuée par des actrices-locutrices ordinaires, participe de la constitution d’un tel événement. Un corpus d’énoncés francophones natifs du web (sites, blogs, réseaux sociaux) a été rassemblé, ainsi qu’un corpus de référence plus hétérogène (livres, tweets, emails, compte rendus de séances parlementaires...), afin d’étudier la mise en conflit des mots du genre du point de vue de la nomination et de la définition.L’étude propose ainsi une analyse du discours polémique à entrée lexicale nourrie par les théories de l’argumentation et par des savoirs contributeurs, venus des études de genre et d’ailleurs. Elle montre qu’il est crucial de prendre en compte les pré-discours de la linguistique folk, y compris dans leur dimension éthique, pour comprendre l’activité métalinguistique des actrices-locutrices et le rôle qu’elle joue dans la constitution de l’événement. En mettant au jour une peur de la dénaturation qui affecte à la fois le sexe et le langage, la thèse apporte également aux études de genre une façon nouvelle d’appréhender les discours essentialistes sur « la différence des sexes »From 2011, an apparently unprecedented controversy has held a place in the French public sphere. This controversy centres on the concept of gender, specifically its use in school programmes and legislation. The constitution – rather than construction –, between 2011 and 2014, of what is here considered as an event is the focus of this study. The particular aim of this thesis is to understand the role played by folk actor-speakers’ metalinguistic activity about words related to gender in the constitution of such an event. A corpus of web-native francophone utterances (websites, blogs, social networks) was gathered, along with a more heterogeneous reference corpus (books, tweets, emails, transcripts of parliamentary sessions, etc.), in order to analyse, in terms of nomination and definition, how words related to gender became conflictual.The study thus proposes an analysis of polemical discourses which uses words as a point ofentry, and is supported by argumentation theories and contributory knowledge from gender studies and elsewhere. It shows how crucial it is to take into account the prediscourses of folklinguistics, including ethical ones, to understand actor-speakers’ metalinguistic activity and the role it plays in the constitution of the event. By bringing to light a fear of denaturation which affects both sex and language, this thesis also provides gender studies with a new way of interpreting essentialist discourses about the differences between the sexes
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McGrath, Lisa. "Writing for publication in four disciplines : Insights into text and context." Doctoral thesis, Stockholms universitet, Engelska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-116674.
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Scholars globally are under increasing pressure to publish in international, highly-ranked, and usually English-language journals. This has created a need for insights into the evolving discourses, genres, and publication practices of disciplinary discourse communities. This thesis reports an exploration of textual and contextual facets of writing for publication in the academy. More specifically, the overarching aim was to investigate the relationship between discipline, and the rhetorical features, genres, languages and dissemination outlets used by scholars. The thesis comprises four qualitative studies, and employs a variety of methods to explore this relationship across four disciplines: anthropology, history, linguistics and pure mathematics. The results reveal some connections between epistemological characteristics of the disciplines investigated and scholars’ rhetorical choices. The structure of the research article in pure mathematics is shown to reflect the process of knowledge construction in the discipline, and patterns of self-mentions in anthropology and history articles are attributed to disciplinary methodology. Furthermore, insights into the relationship between discipline, and genre use, language selection, and access to publication outlets are obtained. The results reveal disciplinary differences in terms of scholars’ opportunities to publish in the local language and in English. Based on my findings, I argue that while discipline is a significant factor in understanding how scholars construct and disseminate their research-based writing, these practices are also subject to local, international and digital developments. As such, the relationship between discipline, genre, language and publication should be understood as dynamic.At the time of the doctoral defense, the following papers were unpublished and had a status as follows: Paper 1: In press. Paper 3: Submitted. Paper 4: Submitted.
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Nall, Shu Pin. "The functions and the ordering of conditional 'if-clauses' in English : a genre analysis." Virtual Press, 2008. http://liblink.bsu.edu/uhtbin/catkey/1395587.
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The Functions and the Ordering of Conditional `If Clauses' in English---A Genre AnalysisPrevious research studies are in agreement that the canonical order for English if conditionals is sentence-initial rather than final. However, earlier findings regarding the distribution of the ordering between initial and final if-conditionals represent only those patterns specific to the limited number of genres examined. This corpus linguistic study is based on a research approach which includes a larger sampling pool and a selection of representative genres as well as detailed statistical and content analyses. It examines the variations in the distributional patterns between initial and final if-clauses within each individual genre and across different genres. The findings of this study suggest that if-conditionals have significantly different distributional pattern across genres. In contrast to the consensus view in current literature that initial if-clause rather than final is the dominant clause order, in 3 of the genres examined in this study (Letters to the Editor, Recipes and Sports News) final if-clauses occur more frequently than initial. In addition, in 3 other genres (News Reportage, Science Fiction and Romance Fiction) these two clause types are equally distributed. This study thus identifies genre as a significant factor influencing sentential if-conditional placement.The study also argues that in addition to the expression of topic and focus discourse relations, the ordering of the conditional and consequence clauses is often used to convey specific pragmatic effects and to perform functions related to genre-specific needs, including social politeness and showing power deixis, hedging or strengthening a proposition.Department of English
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Tang, Wai Kuen Connie. "An analysis of the genre of a standard listing documentation of a multinational accounting firm in Hong Kong." HKBU Institutional Repository, 1997. http://repository.hkbu.edu.hk/etd_ra/112.
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Maruma, Mamalatswa Walburga. "A genre-theoretic analysis of sports texts in Sepedi." Thesis, Stellenbosch : Stellenbosch University, 2004. http://hdl.handle.net/10019.1/49820.
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Thesis (MA)--Stellenbosch University, 2004.ENGLISH ABSTRACT: This study utilises the theoretical framework of text construction developed by Grabe and Kaplan (1996) for the analysis of Sepedi sports articles from Bona Magazine. This includes linguistic elements which are applicable in language learning to equip learners with analytic skills. These skills are indicated in the Curriculum 2005 for the learning area: languages. These skills will enable learners to analyse the discourse structure of written texts effectively. Use is made of various textlinguistic strategies for analysing written genre texts on sports matters. Including these strategies in language learning and teaching situation will help learners to understand how language is used in text analysis. In order to demonstrate how to analyse texts practically, these strategies are investigated through sports texts from Bona Magazine. This study demonstrates the importance of generic factors for a proper analysis of texts. These factors include the community in which the text is produced, cultural factors and the communicative purpose of a text. In exploring the generic features of texts, the definition of the term text is investigated, including all its characteristics, textlinguistic construction and levels of text analysis are also identified. This study demonstrates the importance of including the parameters of the ethnography of writing advanced by Grabe and Kaplan (1996) in the analysis of the linguistic structure of texts. The ethnography of writing entails that a thorough text analysis should address the following question: AWho writes what to whom for what purpose, why, when and hews. The study examines the importance of utilising text analysis in language learning and teaching. The study also demonstrates the relationship between the theoretical aspects examined and the learning outcomes of Curriculum 2005. The study thus demonstrates how the theoretical framework discusses is applicable in the analysis of Sepedi texts.
AFRIKAANSE OPSOMMING: Hierdie studie maak gebruik van die teoretiese raamwerk van tekskonstruksie ontwikkel deur Grabe en Kaplan (1996) vir die analise van Sepedi sport artikels vanuit die BONA tydskrif. Hierdie tekslinguistiese model sluit in die linguistiese elemente wat toepaslik is in taalleer en wat leerders met analitiese vaardighede toerus. Hierdie vaardighede word in Kurrikulum 2005 gespesifiseer vir die leerarea van tale. Hierdie vaardighede stelleerders in staat om die diskoers struktuur van geskrewe teks te analiseer. Die studie maak gebruik van In verskeidenheid tekslinguistiese strategieë vir die analise van geskrewe genres oor sportsake. Die insluiting van die onderrig van hierdie strategieë sal leerders help om te verstaan hoe taal gebruik word in terme van teksanalise. Ten einde die praktiese toepassing van die analise van tekste te illustreer, word die betrokke tekslinguistiese strategieë ondersoek met verwysing na die BONAtekste. Die tesis demonstreer die belang van genre-analitiese eienskappe in die analise van tekste. Hierdie faktore hou o.a. verband met gemeenskap waarin die teks geproduseer word, kulturele faktore, en die kommunikatiewe doelstelling van die teks. In die ondersoek van die genre-analitiese eienskappe van tekste, word die definisie van die term teks ondersoek, insluitende die tekslinguistiese konstruksie en die vlakke van teks-analise. Die studie demonstreer voorts die belang van die parameters van die etnografie van skryf, soos voorgestel deur Grabe en Kaplan in die analise van die struktuur van tekste. Die etnografie van skryf hou in dat In deeglike analise van tekste die volgende vrae moet aanspreek: "Wie skryf wat aan wie, vir watter doel, hoekom, waar en hoe." Die studie ondersoek die belang van die gebruik van teksanalise in leer en onderrig. Die studie demonstreer ook die verband tussen teoretiese aspekte en die leeruitkomste van Kurrikulum 2005. Die studie toon aan hoe die teoretiese raamwerk toepaslik is in die analise van Sepedi tekste.
SEPEDI SENAGANWA: Kakanyothema ye e somisa kakanyo ya semolomo ya hlamo ya dingwalwa, ye e tSweletSwago ke Grabe Ie Kaplan (1996) tshekatshekong ya dingwalwakgolo tsa dipapadi go tswa kqatisobakenq ya Sepedi. Se se akaretsa dithopolelo tseo di lego maleba thutopolelong yeo e hlamago barutwana ka mabokgone a go sekaseka. Mabokgone a tSwelela lenaneothutong la 2005 mafapheng a boithutelo a maleme. Go somisitSwe mekgwa ya go fapana ya temanapolelo go sekaseka dingwalwa tsa go amana le tsa dipapadi. Go akaretsa mekgwa ye go ruteng le go ithuteng polelo go tla thusa barutwana go kweslsa ka moo polelo e somiswago tshekatshekong ya dingwalwa. Go laetSa tirlso tshekatshekong ya dingwalwa, mekgwa ye ya tshekatsheko e nyakisisitswe ka go sornlëa dingwalwa tsa dipapadi go tswa go kqatlsobaka ya Bona. Kakanyothema ye e bea pepeneneng bohlokwa bja dinhla tsa besetshaba tshekatshekong ya maleba ya dingwalwa. Dinhla tseo di akaretsa lefelo leo sengwalwa se hlamilwego go lona, dinhla tsa setso le morero woo 0 tsweletswaqo ke sengwalwa. Go nyakisiseng ka ga ponagalo tSa besetshaba. hlathollo ya lereo le 'sengwalwa' e nyakisisitSwe, go akeretse le dipharoloqantsho tsa sona, hlamego ya temanapolelo le magato a go sekaseka sengwalwa a laedltswe, Thuto ye e laetSa bohlokwa bja go akaretSa le hlaloso ya phapantsho ka hlalososemahlale ya go ngwalwa bjalo ka ge e tsweletswa ke Grabe le Kaplan (1996) tshekatshekong ya dibopego tsa polelo tsa dingwalwa. Hlalososemahlale e tsweletsa gore tshekatsheko ye etebilego ya dingwalwa e swanetse go araba potslso tse di latelago: 'Mang 0 ngwalela mang, go tsweletsa eng, ka baka lang, kae, neng, bjang?' Kakanyothema ye e lekodlslêa bohlokwa bja go somrsa tshekatsheko ya dingwalwa go ruteng le go ithuteng polelo. Thuto ye e laetsa le tswalano ye e lego gona gare ga dinhla tSasemolomo tseo di lekotSwego le ditebanyo tsa boithutelo tsa lenaneothuto la 2005. Ke ka fao kakanyothema ye e beago pepeneneng ka moo kakanyosemolomo yeo e hlalosïtsweqo e ka diriswago tshekatshekong ya dingwalwa tsa dipapadi tsa Sepedi.
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Dlepu, Seziwe Everrette. "The consumer advice article in Xhosa as genre-text." Thesis, Stellenbosch : Stellenbosch University, 2000. http://hdl.handle.net/10019.1/51951.
Full textAbstract:
Thesis (MA)--University of Stellenbosch, 2000.ENGLISH ABSTRACT: The study investigates text properties of the consumer-advice magazine article in Xhosa within the framework of the genre-based approach to literacy and writing. The view of writing as component of the communication competence component in Grabe and Kaplan's (1996) theory of writing is assumed. It is argued that the analysis of (non-fictional) genres is a core ability in terms of the specifications of Curriculum 2005 for outcomes-based language teaching for writing skills. The term genre as it is used within genre theory refers to a (non-fictional) text which has an identifiable social (or cultural) purpose, an identifiable form (including beginning, middle and end) and specific constrains on the possible deviations allowed in its form. This study will examine seven BONA magazine articles to establish what identifiable generic properties can be attributed to these genretexts. The cognitive move structure of these magazine articles on consumer advice will be analysed to determine whether a typical move structure occurs for this genre. The text-linguistic properties of the various magazine articles will be investigated invoking Grabe and Kaplan's model of text-structure. In particular, properties like pronominal reference conjunctive devices, which contribute to text coherence and cohesion will be considered as well as lexical choices as a reflection of communicative purpose. Finally, the study will briefly address the issue of the significance of the genre-text knowledge underlying writing skills as the relevant kind of knowledge to be developed in terms of the specifications of outcomes-based language teaching in Curriculum 2005. The kind of analytic skills exemplified in the examination of the Xhosa magazine articles are therefore necessitated for accomplishing the outcomes for writing. The nationale for developing such analytic abilities with respect to writing skills is to empower learners to be competent writers in their future career lives.
AFRIKAANSE OPSOMMING: Hierdie studie ondersoek die teks-struktuur eienskappe van die verbruikers-advies tydskrifartikel in Xhosa binne die raamwerk van die genre-gebaseerde benadering tot geletterdheid en skryfvaardigheid. Die beskouing van skryfvaardigheid as 'n komponent van die kommunikasievaardigheid komponent in Grabe en Kaplan (1996) se teorie van skryfvaardigheid word aanvaar. Daar word geargumenteer dat die analise van nie-fiksie (of nie-literêre) genres 'n kemvermoë is in terme van die spesifikasies van Kurrikulum 2005 vir uitkoms-gebaseerde taalonderrig van skryfvaardigheid. Die terme genre, soos dit gebruik word in genre-teorie verwys na 'n (nie-fiksie) teks met 'n identifiseerbare sosiale, kommunikatiewe of kulturele doelstelling, 'n identifiseerbare vorm (insluitende 'n begin, middel en einde) en spesifieke beperkings rakende die toelaatbare afwykings in vorm. Die studie sal sewe BONA tydskrifartikels ondersoek om te bepaal watter identifiseerbare eienskappe toegeskryf kan word aan hierdié genre-tekste. Die kognitiewe skuif-struktuur van hierdie tydskrifartikels oor verbruikersadvies salontleed word om te bepaal watter tipiese skuif-struktuur voorkom vir hierdie genre. Die teks-linguistiese eienskappe van die verskillende tydskrifartikels salondersoek word deur die model van Grabe en Kaplan te gebruik. In die besonder, eienskappe soos voornaamwoordelike verwysing, voegwoord-meganismes wat bydra tot tekskoherensie en kohesie salondersoek word, asook leksikale (woord) keuses as 'n refleksie van die skrywer se kommunikatiewe doelstelling. Laastens, sal die studie kortliks vraagstukke ondersoek rakende die belang van die genreteks kennis wat onderliggend is aan skryfvaardigheid as die relevante soort kennis wat ontwikkel moet word in terme van die spesifikasies van uitkoms-gebaseerde taalonderrig in Kurrikulum 2005. Die soort analitiese vaardighede wat na vore kom in die ondersoek van die Xhosa tydskrifartikels word genoodsaak ten einde die uitkomste vir skryfvaardigheid te bereik. Die motivering vir die ontwikkeling van sodanige analitiese vermoëns ten opsigte van skryfvaardigheid is om leerders te bemagtig om 'n goeie skryfvaardigheid te hê in hulle toekomstige beroepe.
ISICATSHULWA ISIXHOSA: Esi sifundo sinika sikwabonisa ngokupheleleyo ukuba nabani na obhalayo rnakacacelwe ukuba ubhalela isizwe, ngoko ke rnakabe neenjonge. Makaqiqe akucingisise oko akukhethele ukutyebisela uluntu ngako. Ibonisiwe imigaqo elandelwa ziingcali zaphesheya nezimvo zazo ngobhalo lwesicatshulwa kwaneengxaki abathe bahlangana nazo. Esi sicatshulwa sigxininise kwirnigaqo ernayi landelwe yikharikyularn equlunqwe yalungiselelwa izikolo. Kwikharikyulam kuboniswa ukuba xa kufundiswa ukubhala urnfundi obhalayo, utitshala obhalayo, isikolo, izixhobo zokufundisa kwaneendlela zokufundisa zibaluleke ngokufanayo nangokulinganayo. Kaloku olu hlobo lwesilabhasi lujolise kwiziqhamo. Indlela zokubhala zinikiwe kubekwa umnwe kwindlela apho urnbhali abhalela ukuxela into ethile phofu ezarna ukuqweqwedisela iingqondo zabantu kurnba othile. Iintlobo zokubhaliweyo nazo ziphononongiwe kwaze kwaqononondiswa kuleyo urnntu abhalela ukugqithisa ulwazi ngento ethile. Okubalulekileyo kokokuba lowo ubhalayornakakhethe okunorndla yaye kube serngangathweni. Izicatshulwa ezichongiweyo apha kwesi sifundo zihlonyulwe kwirnagazini yesiXhosa iBona. Zonke zichazwe gabalala phaya kwisahluko sesine, izizicatshulwa ezingeso labathengi. Kweli liso labathengi kucetyiswa kufundiswa abathengi ngeendlela zokuqoqosha ngernpurnelelo njengoko arnaxabiso enyuka umhla nezolo. Incwadi ebhalwe nguGrabe noKaplan isibonisa indlela erna ilandelwe xa ufundisa umntwana ukubhala. Bagxininise kwiiphararnitha: ngubani obhala ntoni, ebhalela bani, enayiphi injongo, ngoba, nini, phi, njani. Ezi phararnitha zisetyenzisiwe ukuphengulula nokuhlalutya ezi ziqwengana zikhethwe kwirnagazini iBona. Esi sifundo sigxininisa kwicala losetyenziso - lwirni kulo rnzekelo. Esi sifundo siphinde saxoxa nzulu ngonxulumano olukhoyo phakathi kwezi ziqwengana zichongwe kwiBona ezingeso labathengi kunye neziqhamo ezisixhenxe ezidweliswe zacaciswa kuxwebhu lwe-OBE (Outcome-based Education) olulungiselelwe izikolo. Olu xwebhu lwe-OBE luzama lusikhanyisela ukuba umntwana xa ebhala isicatshulwa makazicwangcise ngokukuko izimvo zakhe. Ingaba uyakuqonda ekuva na oko kuqulathwe koko akubhalileyo. Umzekelo esiwunikwe ngokaBathia we 'moves' ezisixhenxe athi zinokuchongwa kokubhaliwe yo, nawo usetyenzisiwe ukuxovula isicatshulwa ngasinye. Kolo xovulo kufumaniseke ukuba zintandathu kuphela i'moves' ezichongeka nezifumaneka kwezi zicatshulwa zeBona.
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Hong, Jing. "Analyse linguistique d'un genre de discours : l'entretien - écrit ou oral - à dominante culturelle." Electronic Thesis or Diss., Université de Lorraine, 2022. http://www.theses.fr/2022LORR0263.
Full textAbstract:
Notre travail porte sur un ensemble d'entretiens, écrits ou oraux, à dominante culturelle. Nous identifions le genre de l'« entretien culturel ». Ce genre de discours s'apparente au dialogue et relève de diverses sphères d'activités culturelles (pratiques artistiques principalement) et s'inscrit dans des institutions identifiées de production ou de diffusion des savoirs. Les domaines culturels que nous avons privilégiés sont la littérature (F. Ponge, N. Sarraute, A. Nothomb, É. Reinhardt) et le cinéma (A. Varda, J. Rouch, B. Tavernier, M. Piccoli). Les entretiens oraux proviennent d'enregistrements de la chaîne radiophonique France-Culture. Les entretiens écrits sont des publications livresques ou sont extraits de médias de presse (Télérama ou Le Monde).Dans une première partie, nous nous efforçons de caractériser le genre de l'entretien culturel en le rapportant à sa superstructure dialogale et en le différenciant d'une conversation ordinaire. Nous avons tout d'abord fait le constat de l'omniprésence médiatique de l'entretien dans les médias, ce que nous avons attesté par diverses données chiffrées. Ensuite, nous avons traité la question de la synonymie d'entretien, conversation et dialogue à travers des usages de presse (Le Monde). Enfin, vient notre cadrage théorique qui est surtout constitué par l'analyse du discours (D. Maingueneau, 1999, 2002, 2014), le dialogisme (J. Bres, 2005), les analyses conversationnelles (E. Roulet et al., 19872) et interactionnistes (C. Kerbrat-Orecchioni, 1990), et la linguistique textuelle (J.-M. Adam, [1992] 20174). L'ensemble de ces apports théoriques se fonde sur la différence entre les genres premiers et les genres seconds opérée par M. Bakhtine (1984). À l'issue de la première partie, nous définissons le genre de l'entretien culturel, c'est-à-dire que nous spécifions les composantes de sa macro-structure.Ensuite, dans une deuxième grande partie, nous procédons à des analyses linguistiques d'extraits pour lesquelles nous nous sommes dotée d'outils linguistiques susceptibles de rendre compte du niveau de structuration intermédiaire. Le flux verbal et le dynamisme informationnel nécessitent en effet que l'on sache appréhender la question énonciative ou la macro-syntaxe avec des outils d'analyse adaptés : la grammaire de la période (Groupe de Fribourg, 2012) ; la grammaire de texte et les stratégies de topicalisation (B. Combettes, 1986). De même, la micro-syntaxe dans ses réalisations orales nécessitent des outils appropriés comme la grille syntaxique de C. Blanche-Benveniste (1990).Dans notre dernière partie, nous cherchons plus spécialement à caractériser les échanges entre une forme orale et une forme écrite, la réalisation d'effets de mixité n'étant pas nécessairement liés au support lui-même. La thèse se propose de revenir sur le continuum communicationnel de Koch & Oesterreicher (2001) pour en éprouver les paramètres (« les déterminants situationnels et contextuels »). Il nous a semblé que le continuum communicationnel est une solution pour résoudre la question générale de la dichotomie oral et/ou écrit. Nous essayerons de montrer comment ce continuum opère dans le cas des entretiens culturelsOur work concerns a set of interviews, written or oral, with a cultural focus. We identified the genre of the “cultural interview”. This genre of discourse is similar to the dialogue and it concerns various spheres of cultural activities (mainly artistic practices) that are inscribed in identified institutions of production or publication. The cultural domains that we have selected are literature (F. Ponge, N. Sarraute, A. Nothomb, É. Reinhardt) and cinema (A. Varda, J. Rouch, B. Tavernier, M. Piccoli). The oral interviews are mainly from recordings of the radio station « France-Culture » whereas, the written interviews were selected from books or press media such as, Télérama or Le Monde.Firstly, we characterize the genre of the cultural interview by relating it to its dialogical superstructure and differentiating it from an ordinary conversation. We noted the media omnipresence of the interview which we have attested by various figures. Then, we deal with the synonymous questions of an interview, conversation and dialogue through press usage (Le Monde). Finally, our theoretical framework is mainly constituted by discourse analysis (D. Maingueneau, 1999, 2002, 2014), dialogism (J. Bres, 2005), conversational analysis (E. Roulet et al., 19872), interactionist analysis (C. Kerbrat-Orecchioni, 1990) and textual linguistics (J.-M. Adam, [1992] 20174). All these theoretical contributions are based on the difference between primary and secondary genres made by M. Bakhtine (1984). At the end of the first part, we define the genre of the cultural conversation by specifying the components of its macro-structure.We then proceed to linguistic analyses of excerpts for which we have equipped ourselves with linguistic tools likely to account for the intermediate level of structuring. The verbal flow and the informational dynamism require indeed that we know how to apprehend the enunciative question or the macro-syntax with adapted analysis tools: the grammar of the period (Groupe de Fribourg, 2012); the grammar of text and the strategies of topicalization (B. Combettes, 1986). Similarly, micro-syntax in its oral realizations, requires appropriate tools such as the syntactic grid of C. Blanche-Benveniste (1990).Lastly, we specifically characterize the exchanges between an oral form and a written form. The realization of mixing effects may not be necessarily linked to the medium itself. The thesis proposes to return to Koch & Oesterreicher's communicational continuum (2001) in order to test its parameters (situational and contextual determinants). We observed that the communicative continuum is a solution to the general question of the oral and/or written dichotomy. Here we show how this continuum operates in the case of cultural interviews
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Campos-Toscano, Ana Lúcia Furquim [UNESP]. "O percurso dos gêneros do discurso publicitário: considerações sobre as propagandas da Coca-cola." Universidade Estadual Paulista (UNESP), 2008. http://hdl.handle.net/11449/103593.
Full textAbstract:
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campostoscano_alf_dr_arafcl.pdf: 1502774 bytes, checksum: d9c71f4fca189580c210b1e3b4394dd0 (MD5)Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
Com base nas reflexões do Círculo de Mikhail Bakhtin sobre gêneros do discurso e dialogismo e com a contribuição de outros estudiosos da linguagem e do discurso, além da utilização de referencial teórico das áreas de Comunicação Social, História e Sociologia, este trabalho tem como objetivo principal entender o percurso dos gêneros do discurso publicitário por meio da análise das propagandas da Coca-Cola e de seus contradiscursos. O corpus desta pesquisa constitui-se de propagandas impressas, de anúncios televisivos, de discursos e contradiscursos, veiculados na internet, em revistas e em jornais, que tratam da Coca-Cola, do antiamericanismo, da globalização ou do discurso da saúde. No primeiro capítulo discutem-se a etimologia e os sentidos da palavra gênero para a reflexão a respeito da predominância das idéias de tradição, forma e estabilidade. Também, nos estudos literários, situa-se a concepção de gênero voltada para o estudo da forma e da classificação diferentemente da perspectiva bakhtiniana, que entende o gênero como uso social da língua, como forma de comunicação entre os parceiros da interação verbal, como uma maneira de atender às necessidades das diferentes esferas das atividades dos homens. Estuda-se também o estilo, como um dos elementos que compõem os gêneros discursivos, para a análise dos anúncios da Coca-Cola e para a compreensão da constituição de seus enunciados. Ainda neste capítulo, discorre-se sobre os gêneros do discurso publicitário, constituídos por diferentes valores e vozes sociais e que estão em constante mudança devido à relação direta com a sociedade industrial, científica e cultural. No segundo capítulo, apresentam-se aspectos da evolução da mídia e o contexto sócio-histórico-cultural para a compreensão do caminho percorrido pela ciência e pela tecnologia até chegar...
Based on the reflections of Bakhtinian Circle about discourse genres and dialogism and, with the contribution of other scholars of language and discourse, also with the use of theoretical reference of the Social Communication, History and Sociology areas, this paper aims to understand the journey of advertising discourse genres through the analysis of Coca-Cola’s advertisements and its counter-discourses. The corpus of this research consists of printed and televised advertisements, of discourses and counter-discourses diffused on the internet, magazines and newspapers that concern the Coca-Cola, the anti-Americanism, the globalization and health discourse. The first chapter discusses the etymology and the meanings of the word genre for the reflection regarding the predominance of the tradition, shape and stability ideas. Also, in literary studies, there is the conception of genre focused on the shape and classification, unlike the Bakhtinian perspective, which comprehends the genre as a social use of the language, as a form of communication between the partners of verbal interaction, as a way of meeting the needs of men’s various activity spheres. The style is also studied, as one of the elements that compose the discursive genres, for the analysis of Coca- Cola’s advertisements and for the comprehension of the constitution of its statement. Still, in this chapter, the genre of advertising discourse is considered, constituted by different values and social voices and which is constantly changing due to its direct relationship with the industrial, scientific and cultural society. The second chapter presents aspects of media evolution and the socio-historical-cultural context, for the comprehension of the path explored by science and technology until the current context of globalization which favors the image, the speed and the rupture with temporal, spatial and cultural... (Complete abstract click electronic access below)
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Sun, Peter. "Speech genre and temporal conceptual metaphor use in the discourse of speakers with autism spectrum disorders (ASDs)." Thesis, University of British Columbia, 2007. http://hdl.handle.net/2429/32185.
Full textAbstract:
The thesis explores how temporal spoken text and metaphors of time are used in
semi-structured conversational discourse by speakers with Autism Spectrum Disorders.
The focus on time, its structure (through genre) and metaphoric representation, is a
potentially revealing line of research for better understanding communication difficulties
as well as patterns of conceptualization in ASD. Metaphors, in general, are difficult for
people with A S D (Happé, 1993, 1995). Time in this context is an interesting concept to
examine as it is largely expressed using metaphor (Lakoff & Johnson, 1999). The thesis
also provides an opportunity to explore how temporal metaphors, as ingrained concepts
of nature, are used by individuals who traditionally struggle with figurative metaphor.
Individuals with ASD use temporal metaphors and the findings here may not only serve
as a contribution to our knowledge about ASD, but also to the understanding of semantics
and philosophy of time.Arts, Faculty of
English, Department of
Graduate