Academic literature on the topic '150506 Marketing Theory'

This thesis examines the use of corporate hospitality (CH) at special events and draws upon relationship marketing theory to test the impact of the practice on brand equity, specifically customer loyalty and purchase intention. The research sought not only to explain the phenomena and the constituent parts of a CH experience but to also understand how it affects attitudes and behaviour within an organisational marketing communications context. To better understand the discipline it was important in the first instance to test a range of elements that contributed to a guest’s corporate hospitality experience. Knowing the constituent parts and how those elements may influence the experience was the first question asked of the study. At the core of this research though, was the examination of whether CH used as a marketing tool could improve elements of brand equity for the host organisations that employed it. Principally this could be answered by the second of the research questions that asked does CH have a positive effect on elements of brand equity. In conclusion, the research sought to investigate whether relationships existed between demographic elements of guests attending corporate hospitality at special events and their loyalty or purchase intentions towards a host organisation?

Families with adolescents form a significant portion of the sizeable and fast growing family tourism market. They are distinguished from other family groups because adolescent are, at this time of their lives, developing their individual identities, gaining independence and autonomy. While vacations represent a time for families to be together, for families with adolescents this occurs during a period of changing family dynamics and often low levels of family cohesion. Although some research has been completed to understand this type of family as a consumption unit with regard to vacations and tourism, there is however, limited empirical research examining their distinct vacation needs. The aim of this study is to address this knowledge gap and explore how families with adolescents make and evaluate vacation decisions, specifically focusing on the role of identity and motivations.

This research regards universities as highly influential entities. Aside from producing and disseminating knowledge, one of the purposes of higher education is to contribute to the intellectual development of a society. In addition to this original purpose universities also have unique characteristics which, when recognised, can help them with designing new and creative approaches to marketing communication strategies. To identify these distinctive qualities, this study implemented an interpretive communication audit that focuses on the specifics and characteristics of international communication activities at Victoria University (VU). Specifically, this study set out three key research objectives: to identify specifics and characteristics of a university that can serve as a valuable source for designing new approaches to university marketing; to explore the creative potential of students to actively contribute to the development of university marketing and to test the viability of an interpretive communication audit within the university framework, while using the subjective insight and experience of a researcher. Emphasising the interpretive approach, this thesis analysed the interpretations of the University’s communication given by the international and domestic students of VU. In particular, focus groups and action groups, in which 29 VU students participated, served as specific methods for collecting these individual opinions and understandings. Following the philosophical and methodological practice of an interpretive communication audit, this thesis used students’ as well as the researcher’s own interpretations for developing creative feedforward that gives concrete recommendations on how to work with the University’s communication activities. The outcome of this mainly reveals how a university can benefit from cooperating with students on developing marketing strategies. Additionally, the last chapter of this thesis sets out specific ideas Victoria University can use for preparing new communication activities.

México produced 745,820 tons of apple fruit in 2020 and does not supply the national demand, so imports must be made. Apple production is from July to October in the year, the highest production is in September and is destined for national consumption. In the fresh market, the highest sale price is in July and August, but as of November the price drops. For that reason, the business producers use refrigeration. The refrigerators can be 1500 cubic meters or higher, and cooled with harmless gases to avoid damage to the atmosphere, the refrigerator must have a temperature of 3.3 to 3.9° C, a CO2 concentration of less than 10% and a concentration of oxygen from 2.0 to 2.5%. In the region the best refrigerators use liquid nitrogen and can take out their apple slowly each month to supply the market at a better price. To keep the fruit in CA until January of the following year, to have prices higher than $50 Mexican pesos per kilo (2.45 US dollars).

This chapter focuses on exotica in Europe. Many of the botanical and zoological aspects of Versailles were supported by increasingly rigorous scientific studies being carried out in Paris. Since the early 1500s, France’s botanists had sought a permanent facility where living plant specimens could be studied. Indeed, the French were eager to establish a counterpart to the successful research gardens organized in Padua and Pisa. The Jardin du Roi in Paris was meant to make the capital, and by extension France, the world’s pre-eminent center for natural history. Elsewhere in Europe, it was the major banking houses and trading companies that brokered shipments of exotica along with spices, textiles, and other goods. In Italy, wealthy banker and merchant families vied to obtain the latest New World and tropical wonders for their private gardens. The Dutch went further, cannily marketing the entire globe as a rich, alluring repository of exotica, whose possession by nonroyal persons would confer pure delight, free of the burdens of statecraft. From transit pens at the ports of Antwerp and Amsterdam, exotica were sent on to both private and royal customers.

As opposed to ROVs (Remotely Operated Vehicles), self-propelled, unmanned autonomous underwater vehicles (AUVs) are becoming increasingly important since, unlike ROVs they can operate completely self-sufficiently, i.e. independent of the carrier platform and cable at practically any depth and for long periods of time, require only minor technical and logistic support and can be used in regions which are inaccessible to manned submersibles or ROVs (e.g. under ice regions). In other words, AUVs are distinguished by a wide range of applications, the extremely high quality of data collected, their very cost-effective operation and the large standoff capability to the carrier platform, the latter bringing about a distinct improvement in terms of carrier platform safety e.g. for military missions. Due to these advantages over conventional systems, AUVs can be employed for a whole variety of applications, such as the following in the commercial sector: • Sea Bed Mapping, • Pipeline and Route Survey, • Inspection/Control, • Site Clearance, • Debris Survey, • Science – Search – Environment – Geology, • Harbour and ship’s hull inspection. Moreover AUVs will play an important role in the military scenario like mine countermeasure as well. Obviously, one single type of AUV will be unable to cover this entire spectrum if — above and beyond the aforementioned applications — one considers the different operating depths ranging from coastal regions (about 10 m) to deep water (approx. 4000 m) and the various possible carrier platforms (helicopters, ships, submarines, shore stations). On the other hand, the development and use of one specific type of AUV for one or a very limited number of mission types would be very expensive, both in terms of costs involved and necessary logistics, and would hardly be acceptable on the market. The solution to this problem is the “modularity” of the AUV subsystems as well as a family concept for the vehicle design. To implement this strategy, ATLAS ELEKTRONIK has forced the development and marketing of an AUV family for a wide array of missions. The family starts with the SeaFox-IQ, a very small and lightweight (40 kg) AUV for 300 m diving depth, based on the extreme successful mine disposal ROV SeaFox. The big brother is the SeaStout, a 100 kg AUV, designed for 300 m too. The SeaOtter Mk1 and SeaOtter Mk2 AUVs are 1500 kg and 1100 kg vehicles for 600 m operations. The leading edge is the AUV DeepC, a 2500 kg experimental vehicle developed for 4000 m depth and up to 60 h endurance. The ATLAS AUV family offer a lot of hard- and software commonality to ensure that serviceability is maintained, while having a high degree of “customisation” in key areas like payload sensor selection ensuring they will meet customer needs.