Create a spot-on reference in APA 7 and 6
Basic rules
As stated in APA Style Manual (7th ed.), press releases (also called media releases or news releases) belong to the so-called ‘grey literature’, i.e. to sources published beyond the traditional channels and having limited circulation. Thus, in addition to the conventional information such as name of author (or institution), date of publication, and title, a bibliographic reference to a press release should also include the source type designation ‘Press release’ in square brackets.
How to cite in a bibliography
To cite a corporate press release or another kind of media release in APA Style (7th ed.), use this reference template:
Author(s). (Date of publication). Title [Press release]. Publisher. URL
Find out more about how to give the names of authors in a bibliographic reference in APA Style here.
Examples of references
Austrian Airlines. (2022, October 18). Austrian Airlines adds four new Airbus A320neo aircraft to fleet [Press release]. https://www.austrianairlines.ag/en/2022/10/18/austrian-airlines-adds-four-new-airbus-a320neo-aircraft-to-fleet/
Dell Technologies. (2022, July 27). Dell Technologies advances high performance computing and AI with Dell PowerEdge servers and Dell APEX innovation [Press release]. https://www.dell.com/en-us/dt/corporate/newsroom/announcements/detailpage.press-releases~usa~2022~11~20221114-dell-technologies-advances-high-performance-computing--and--ai-with-dell-poweredge-servers-and-dell-apex-innovation.htm#/filter-on/Country:en-us