Thematische Bibliographien / Young consumer behaviour

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Auswahl der wissenschaftlichen Literatur zum Thema „Young consumer behaviour“

Autor: Grafiati

Veröffentlicht am 29. Juni 2021

Zuletzt aktualisiert am 5. Februar 2022

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Zeitschriftenartikel zum Thema "Young consumer behaviour"

Mohd Suki, Norazah. „Young consumer ecological behaviour“. Management of Environmental Quality: An International Journal 24, Nr. 6 (20.09.2013): 726–37. http://dx.doi.org/10.1108/meq-02-2013-0010.

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Hằng Nga, Nguyễn Thị. „Organic food purchasing behavior of young consumers: the role of enviromental concern“. Hue University Journal of Science: Economics and Development 126, Nr. 5B (17.03.2017): 59. http://dx.doi.org/10.26459/jed.v126i5b.4114.

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<em>This research study focuses on factors which can affect purchasing behaviour of young customers with regard to organic food. Results from this study show that attitudes, perceived behavioral control, perceived consumer effectiveness and c</em><em>oncern for self-image positively impact purchasing behaviour of highly environmental concern consumers. With respect to slightly environmental concern consumers their puchasing behaviour is not exposed to attitudes, perceived behavioral control, perceived consumer effectiveness and concern for self-image. Subjective norms positively affect consumer behaviour, regardless of whether the consumer is highly environmental concern or not. However, the effect of subjective norms on purchasing behaviour of low environmental concern consumers is greater than that of consumers with high environmental concern.</em>

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Muhamad, Nazlida, Vai Shiem Leong und Dick Mizerski. „Consumer knowledge and religious rulings on products“. Journal of Islamic Marketing 7, Nr. 1 (07.03.2016): 74–94. http://dx.doi.org/10.1108/jima-08-2014-0056.

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Purpose – This study aims to provide insights on the influence of Muslim consumers’ knowledge on products subjected to contemporary fatwa ruling and their subsequent cognitive and behavioural responses. Design/methodology/approach – MANOVA and MANCOVA were used to examine the influence of religious orientation on young Malaysian Muslims’ product knowledge, and the extent of religious orientation and gender on Muslim consumers’ attitude and behaviour towards three contemporary fatwa rulings of products. Findings – Respondents’ religious orientation differentiates their knowledge on fatwa prohibition ruling of selected brand and behaviours. Consumers’ religious orientation and gender explain consumers’ behavioural responses to variables of the Theory of Planned Behaviour for three behaviours. Evidence suggests that ruling types affects (conditional and unconditional) consumers’ responses. Research limitations/implications – Greater insights are provided on Muslims’ motivation to search information of controversial products, and their subsequent perception and behavioural reactions to controversial products. Findings are limited to the Malaysian Muslim consumers. Practical implications – The fact that contemporary fatwa reached young Muslim generations indicates that managers have to be wary of fatwa to predict Muslim consumers’ marketplace behaviours. Social implications – A significant number of young Malaysian Muslims are keeping abreast with contemporary fatwa. This suggests that they received an early and substantial exposure to Islamic way of life through their socialisation. Originality/value – This study offer insights into the understandings of the young Muslim generation regarding contemporary fatwa on products, and revealed significant findings in relation to consumer product knowledge and religious influences on consumer behaviour.

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Islam, Tajamul, und Uma Chandrasekaran. „Religiosity, values and consumer behaviour: a study of young Indian Muslim consumers“. Journal of Consumer Marketing 36, Nr. 7 (11.11.2019): 948–61. http://dx.doi.org/10.1108/jcm-10-2017-2415.

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Purpose This paper aims to examine the relationship between religiosity and consumer values, religiosity and consumer decision making styles (CDMS), and the mediating role of consumer values in the relationship between religiosity and CDMS among young Indian Muslim consumers. Design/methodology/approach Data were collected from 487 young Muslim consumers across three states of India through a survey using a structured questionnaire. The data were analysed by using the techniques of exploratory factor analysis and structural equation modelling. Findings Religiosity negatively influenced novelty-fashion consciousness and brand consciousness decision making styles. Religiosity was found to have a significant positive relationship with the “interests of collectivities (IOC)” values and a significant negative relationship with the “interests of individual (IOI)” values. The results indicate that both “IOI” values and “IOC” values mediated the relationship between religiosity and novelty-fashion consciousness and brand consciousness. Originality/value The results of the study provide vital insights regarding the relationship between religiosity, values and CDMS. It provides insights about the consumption behaviour of young Muslim consumers of India who have not been studied as a consumer group.

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Dhiman, Rahul, Pawan Kumar Chand und Sahil Gupta. „Behavioural Aspects Influencing Decision to Purchase Apparels amongst Young Indian Consumers“. FIIB Business Review 7, Nr. 3 (23.08.2018): 188–200. http://dx.doi.org/10.1177/2319714518790308.

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The study of consumer buying behaviour is essential for marketers to understand the key elements such as what is purchased, from where it is purchased, the quantity of purchase, how much money is spent and other related variables affecting buying behaviour. The purpose of this article is to assess the consumer buying behaviour for apparels. The study makes substantial effort to recognize the variables which affect decision of apparel purchase among youth. Theoretical foundation of the study is based on secondary sources such as research papers, articles, magazines and articles on consumer buying behaviour. Confirmatory factor analysis (CFA) is performed to extract factors which affect consumer buying behaviour and subsequently purchase decision. Total 6 factors were extracted with 20 prominent indicators. CFA confirms that all the obtained values of the indicators are model fit and comply with the standardized criteria. The findings show that consumer buying behaviour in apparel such as purchase frequency, average spending, preferred store type and preferred brand mostly depends on various demographic variables. Hence, the study validates the significance of segmentation, targeting and positioning (STP) for marketers of apparel. The present article reveals that all types of domestic and worldwide brands are available in Indian market and are purchased by consumers as long as those are perceived to deliver value to consumers. The study recommends that marketers must segment the market and target those segments which can be served expeditiously. Marketers must target a particular segment of consumers for which they can offer better value. The findings and recommendations of the study might be useful for academicians, policymakers, entrepreneurs and managers of apparel industry to understand industry trends and formulate appropriate strategies.

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Capitello, Roberta, Lara Agnoli und Diego Begalli. „Determinants of consumer behaviour in novice markets: the case of wine“. Journal of Research in Marketing and Entrepreneurship 17, Nr. 1 (13.07.2015): 110–26. http://dx.doi.org/10.1108/jrme-07-2014-0012.

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Purpose – This study aims to understand the behaviour of novice consumers and provide businesses with guidelines regarding how to approach the different typologies of novice consumers from new inexperienced markets and from new generations. Design/methodology/approach – The reasoned action approach is applied to wine consumer, and two parallel surveys using a questionnaire have been conducted with a sample of the Missouri population – representing new consumers – and a sample of the young Italian population – representing young consumers located in traditional consuming countries. Two research hypotheses are tested. Findings – The hypothesis testing reveals two effects. The age effect creates similarities in the decision-making process structure, and attitude and subjective norm have the same weight in influencing behavioural intention. The novice effect creates differences in the structure; however, similarities exist at a more basic level than that of attitude and subjective norm, in salient beliefs and salient referents. Practical implications – The study highlights that penetration of these consumer segments should pursue different marketing approaches: educational goals for young people from new markets, an experiential marketing approach to improve the link between product and producer for new consumers and emphasis on cultural aspects of the product in a “young manner” for young consumers from traditional consuming markets. Originality/value – For the first time in the literature, this study analyses commonalities and peculiarities in the decision-making process of novice consumers.

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Švecová, Jana, und Pavla Odehnalová. „The determinants of consumer behaviour of students from Brno when purchasing organic food“. Review of Economic Perspectives 19, Nr. 1 (01.03.2019): 49–64. http://dx.doi.org/10.2478/revecp-2019-0003.

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Abstract The subject of this paper is the analysis of consumer behaviour in the organic market, focused on the behavior of students from Brno. Our study brings information which can potentially be used for further research and will also be useful for organizations with a practical interest in the production sale and distribution of organic food. To investigate the influence of the various factors was used the extended model of Theory of Planned Behaviour (TPB). In the current concept, there is no research in the Czech Republic that would apply the approach of Yadav and Pathak (2016) to examine of consumer behaviour on the sample of students, i.e. young Czech generations who are a potential target group. The theoretical part deals with the concept of consumer behaviour, based on the findings of the latest studies, dealing with this topic. In the practical part, the own research is presented, realized on a sample of 403 young consumers, studying in the second largest city of the Czech Republic, the city of Brno. In the Czech Republic, the young consumer is influenced mainly by factors such as personal attitude and subjective norms. Limitations of this study are the fact that in our questionnaire we were interested in how the consumer viewed the purchase of organic food in general and not how they view the purchase of individual organic products and that the research may be limited by the fact that the questionnaire was aimed solely at the younger generation of consumers studying in Brno, the second largest city in the Czech Republic. The behaviour of the younger generation has received little investigation, and in the Czech Republic, there is a lack of research on the behaviour of this sector.

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Hristov, Hristo, und Aleš Kuhar. „Subjective knowledge as a determinant of young adult consumers wine behaviour“. British Food Journal 117, Nr. 12 (07.12.2015): 2930–46. http://dx.doi.org/10.1108/bfj-04-2015-0163.

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Purpose – The purpose of this paper is to provide additional insight into how the level of subjective knowledge (SK) related to wine explains differences in the wine-consumption behaviour of young adults. Particular attention was given to information search strategies employed by young adult wine consumers. Design/methodology/approach – A web-based survey was carried out on 287 young urban wine consumers who were recruited in specialised wine shops and at wine festivals. The key variables presenting the consumers’ wine searches were measured using the best-worst scaling method. Latent class cluster analysis (LCA) was used to segment the respondents into clusters based on their level of SK of wine. Findings – The study identifies three consumer segments with corresponding levels of SK related to wine. The segments present considerable differences in the wine-consumption-related behaviours and information search strategies. Research limitations/implications – Understanding young adults’ SK of wine will assist wine marketers in their efforts to establish marketing strategies for this generational cohort. In addition, research (preferably transnational) is recommended to validate the conclusions and to gain additional understanding of SK as an indicator of wine-related behaviours. Originality/value – This study contributes to a better understanding of the wine-purchasing behaviours of young adults with particular focus on SK related to wine. The results obtained may be applied by winemakers in the development of marketing and promotion strategies geared towards the promising young adult consumer segment.

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Spasova, Lyubomira, und Zhenya Gundasheva. „PSYCHOLOGICAL MODELS FOR ATTITUDINAL AND PERSUASION CHANGES IN CONSUMER BEHAVIOUR“. Trakia Journal of Sciences 17, Suppl.1 (2019): 838–46. http://dx.doi.org/10.15547/tjs.2019.s.01.138.

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The present study explores psychological models for changing consumers’ attitudes under the influence of advertisements in young people of 18 to 25 years of age. The aim of the study is to establish the influence of the advertisements of mobile phone operators on the attitudes, consumer thinking and behaviour of youth with respect to mobile products and services. The following tasks were set: • To study the advertisements of mobile phone operators in Bulgaria • To set a theoretical frame on consumers’ attitudes • To determine the models of attitudinal change and persuasion • To perform correlational analyses of statistically significant factors The methods used to achieve these tasks are the following: conducting two subsequent surveys on the same respondents regarding their behavior before, during and after exposure to advertisement; holding individual interviews with random young respondents.

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Bubel, Dagmara. „Marketing aspect of young consumer behaviour in food industry management“. Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, Nr. 112 (13.01.2016): 15–32. http://dx.doi.org/10.22630/eiogz.2015.112.45.

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In the age of market globalisation, characterised, among other things, by high intensity of competition among enterprises, it is increasingly important to have broadly understood knowledge about consumers, their needs, expectations, habits, aspirations and, above all, determinants of such behaviour. Food manufacturers, in order to survive on the increasingly competitive market of food products, have to monitor factors shaping consumer behaviour on the market, which are subject to constant changes, and to explore the determinants of changes. As part of the research a questionnaire survey was conducted on the population of 200 people – a group of German school pupils aged 12–16. The research procedure was a direct questionnaire survey. The spatial extent of the questionnaire survey was the area of Brandenburg. The substantive scope of the questionnaire survey included issues related with the process of taking decisions by consumers about purchase of particular food products and factors affecting such decisions.

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Dissertationen zum Thema "Young consumer behaviour"

Lapierre, Matthew Allen. „Emotion regulation and young children’s consumer behavior“. EMERALD GROUP PUBLISHING LTD, 2016. http://hdl.handle.net/10150/623035.

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Purpose - This paper aims to explore how children's developing ability to effectively regulate their emotions influences their consumer behavior. Design/methodology/approach - Working with 80 children and one of their parents, this study used direct observations of child behavior in a task where they needed to regulate their emotions and a survey of parents about their child's emotional development and consumer behavior. The research used quantitative methods to test whether children's emotion regulation predicted parent reported consumer behavior (e.g. purchase requests, parent-child purchase related conflict) via multiple regression analyses. Findings - After controlling for children's age and linguistic competence, the study found that children's ability to control positively valenced emotions predicted consumer behavior. Specifically, children who had more difficulty suppressing joy/happiness were more likely to ask their parents for consumer goods and were more likely to argue with parents about these purchases. Practical implications - Content analyses of commercials targeting children have shown that many of the persuasive appeals used by advertisers are emotionally charged and often feature marketing characters that children find affectively pleasing. These findings suggest that these types of marketing appeals may overwhelm younger children which can lead to conflict with parents. Consequently, marketers and policy makers may want to re-examine the use of such tactics with younger consumers. Originality/value - While the potential link between children's emotional development and consumer behavior has been suggested in theoretical work, this is the first known study to empirically test this theorized relationship.

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Pagla, Maria. „The impact of brand attitudes and social agents on young consumer behaviour“. Thesis, Middlesex University, 2011. http://eprints.mdx.ac.uk/8326/.

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Brand promotion among young children continues to be a marketing area which raises key concerns amongst marketers and in the wider society. Key prior literature has focused extensively on the relation between age and children‟s brand recognition and recall. A number of studies have mainly investigated the influence of the media and the association between advertising messages and young consumers' behaviour. Far fewer studies have studied brand attitudes and social agents, such as peers and family members, as possible influencers of consumer behaviour. A review of literature about children's consumer abilities reveals that brand attitude is considered important when investigating behaviour. Furthermore, literature on child consumer socialisation reveals, that more factors exist which are believed to influence children's attitudes and behaviour to brands. Personal attributes such as age, gender and cultural background as well as influences within the family (particularly parents and siblings) and influences outside the family (mainly peers and media) should be investigated. The thesis aims to identify factors influencing children‟s behaviour and attitudes towards brands. Important questions are: the way personal attributes and social agents influence young consumers' attitudes and behaviour; and the degree to which attitudes influence children's behaviour for branded items. Children aged between 6 and 12 from a number of schools in Cyprus participated in the study. Different methods were incorporated to answer the research questions. An exploratory questionnaire, a large scale questionnaire and semi structured interviews were the main tools used. Ethical considerations were given high priority in the research design and a number of authorities were consulted for ethical permission. The findings of the thesis indicate that family, peer pressure, and media influence young consumers' brand attitudes. In addition, children's consumer behaviour for branded products is influenced by peer pressure and is an outcome of their own brand attitudes. Nevertheless, personal attributes did not appear to be significantly related with brand attitudes and behaviour; while TV advertisements were negatively related with children's brand requests and purchases.

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Hein, Wendy. „Players and layers : young men's construction of individual and group masculinities through consumption practices“. Thesis, University of Edinburgh, 2010. http://hdl.handle.net/1842/4478.

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Literature across a range of social science disciplines highlights the existence of multiple masculinities, performed and negotiated through everyday practices. However, many studies of male consumers have not explicitly addressed how practices construct gender. In consumer research, themes of masculinity have mainly emerged in studies of advertising images, subcultural consumption, brands, events and consumer tribes. Few studies have explored men’s consumption and the construction of masculinity through and across practices. Previous studies also appear to have examined gender, practices and identities at either individual or group levels. This study therefore sought to address the role of consumption in young men's construction of masculine identities, across a range of contexts, and at individual and group levels. Working within the Consumer Culture Theory tradition, these issues were explored through ethnographic research with young Scottish men aged 18-22, developed from contact with members of a football-themed University society. Data on collective practices were generated through non-participant observation followed by participant observation over a 13-month period. Practices included playing, watching and supporting football, visiting pubs and nightclubs, and playing poker. Accompanied shopping trips also formed part of the study. To gain further insights into individual identities long interviews with nine key informants were conducted. The analysis involved the iterative cycle of de-contextualising and re-contextualsing of data strips in the form of detailed reflexive fieldnotes, interview transcripts, photographs and film material. Masculinities emerged as contextualised, shifting and deeply rooted within practices of these young men. Their consumption produced normative ideals within groups. It also played a role in practices during which ‘masculine capital’ was sought. This capital was expressed through knowledge and experience in practices rather than objects and brands. Practices came to resemble games in which this capital was constantly contested. Through these games, groups also negotiated their place within the cultural context of gender relations. Consumption within practices constructed 'invisible’ gender identities through collectively shared meanings of masculinity. However, seemingly normal meanings of masculinity and consumption emerged as highly complex and layered as individuals constructed their multiple selves across practices. Rather than being fixed, consumption and masculinity was constantly (re)negotiated in changing contexts. This layered negotiation process of consumption meanings and masculinity was also reflected in informants’ discourse. This study suggests that various masculinities are 'played for’ through consumption across culturally situated practices. It shows how practices and consumption meanings shift during the negotiation of often contradictory and intertwined layers of gender identities. Methodologically, it offers insights into the challenges of gender differences between researcher and researched, and the role of new technologies such as mobile phones in ethnographic studies. Consumption and marketing messages may therefore allow young men to ‘do’, ‘talk’ and ‘be’ masculine across varying practices and contexts.

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Hjalmarson, Hanna. „En växande marknad : studie av nöjdheten med konsumtionsrelaterade livsområden bland unga konsumenter“. Doctoral thesis, Handelshögskolan i Stockholm, Institutionen för Marknadsföring och strategi, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-1412.

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I den här avhandlingsstudien undersöks nöjdheten med tillvaron i vårt konsumtionssamhälle bland konsumenter i olika åldrar. De tre områden som för unga konsumenter (9–19 år) som grupp hade starkast samband med den övergripande nöjdheten: (1) att vara nöjd med sig själv, (2) sina kläder, samt (3) vikt och hälsa, studeras sedan närmare. Fokus ligger på nöjdhetens samspel med olika aspekter på konsumtion, där olika förhållningssätt kan tänkas vara kännetecknande för mer eller mindre nöjda konsumenter. De undersökta aspekterna är materiella värderingar, inställning till reklam, mottaglighet för social påverkan inför köp, kommunikation om konsumtion i familjen, konsumtion av onyttiga livsmedel, läsvanor och TV-vanor. Till underlag för undersökningen ligger en enkätstudie med totalt 816 respondenter, samt en intervjustudie med totalt 200 deltagare. Urvalet, som består av skolungdomar mellan 9 och 19 år samt en mindre grupp av deras föräldrar, bor alla i Degerfors kommun i östra Värmland. Huvudresultaten är att de flesta är ganska eller mycket nöjda med merparten av undersökta områden. Dock finns intressanta skillnader mellan olika åldersgrupper och kön. De kvantitativa resultaten kompletteras med en mängd intressanta och insiktsfulla utsagor från studiens deltagare när det gäller de flesta undersökta områden. Sammantaget kan resultaten tolkas enligt en modell som går ut på att vi blir nöjda med våra konsumtionsval så länge de bidrar till att uppfylla våra mål, vilket i de flesta fall sker genom att vi genom kunskapsutvecklande eller symbolisk konsumtion får större inflytande i relevanta referensgrupper.

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Hjalmarson, Hanna. „En växande marknad : studie av nöjdheten med konsumtionsrelaterade livsområden bland unga konsumenter /“. Stockholm : Handelshögskolan i Stockholm, 2007. http://www2.hhs.se/EFI/summary/720.htm.

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Järvstrand, Andreas, Axel Larsson und Kasper Sundström. „Transforming Consumer Values into Eco-Friendly Purchases : A study on young Swedish consumers within the Electronic mobile device market“. Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30145.

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Problem: Although modern people are more aware than ever about the environment and responsible sourcing of raw materials, a gap exists between consumers’ preferences on eco-friendly products and their actual purchasing behaviour. Companies operating in the electronic mobile device industry have been unable to bridge this value-action gap and relatively little research has been conducted on this industry. Topic & Purpose: This paper aims to investigate and discover the preferences and purchasing behaviour of young Swedish consumers operating in the electronic mobile device industry. This paper will focus on purchasing intentions, willingness to pay, and identify which consumption values have the highest effects on these consumers’ intent to purchase eco-friendly mobile devices. Method: A descriptive strategy and a deductive approach were applied in order to understand the impact of consumption values, CSR, brand image, and product information on young Swedish consumers. Eight hypotheses were developed to test the influence of each of these factors. The empirical study was was based on a quantitative approach and the data collection was made through an online survey and face-to-face interviews targeted towards young Swedish consumers between the ages of 18 and 28. The data analysis was conducted by using the SPSS program in order to gain numerical values which could be used to analyse the validity of each hypothesis. Conclusion: This study discovered two out of five consumption values to have a clearly higher impact on young Swedish consumers’ purchasing intentions towards eco-friendly mobile devices. These values were emotional and conditional value, indicating that environmental awareness and situational factors have the highest influence on shaping the consumption values of these consumers. In addition, brand image was seen to be an influential factor for these consumers, as opposed to CSR, or product information. Based on these findings, suggestions for further research were presented.

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Lee, Richard Yee Meng. „The moderating influence of hedonic consumption in an extended theory of planned behaviour“. UWA Business School, 2007. http://theses.library.uwa.edu.au/adt-WU2007.0214.

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[Truncated abstract] Against a contextual backdrop of slowing growth in developed mobile service markets, the importance of youth as a growth segment, and youth's tendencies to consume mobile services hedonically, two research streams drove this dissertation. The first stream concerned extending the Theory of Planned Behaviour (TPB) to predict youth's behavioural intentions to stay loyal to mobile service providers. Drawing on selfcategorisation theory, a conceptual model extended TPB by replacing subjective norm with group norm, a social influence from behaviourally relevant peers. With the extended TPB as the theoretical framework, the second stream investigated determinants of mobile loyalty intentions. Common to both streams, a key contribution of this dissertation was how hedonic consumption moderated the relationships among mobile loyalty intentions and their determinants. The dissertation addressed five questions in the two research streams, which to the author's knowledge no published studies have explored. Using a triangulation approach to address the research questions, a qualitative survey and literature review yielded six determinants of mobile loyalty intentions. Next, a pretest led to an improved questionnaire before a large-scale survey gathered data for empirical testing. The survey took place with Singaporean youth and yielded a cleaned sample of n = 415. ... For both low and high hedonic consumptions, customer value was insignificant. This might be due to Singapore's competitive mobile service market; youth perceived little differences in value for money among competing mobile service providers. Testing alternative models offered further insights into youth's mobile loyalty intentions. Youth's mobile loyalty behaviour, operationalised as past switching, was not stochastic, suggesting that mobile loyalty intentions contained underlying determinants. Brand trust, salient in other contexts, did not apply to mobile loyalty intentions perhaps because youth perceived little risk in switching mobile service providers in developed markets. An attitude-group norm interaction also did not relate to mobile loyalty intentions, supporting TPB's construct independence and parsimony. Finally, attitude and customer satisfaction were operationally similar in that they related to mobile loyalty intentions similarly. The dissertation concluded by offering academic and managerial implications and contributions, limitations, and future research areas.

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Morlot, Evelyne. „Nostalgic consumption behaviours among young generations in photography : A comparative approach of Instagram and analogue photography“. Thesis, Umeå universitet, Företagsekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-76235.

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With the emergence of digital cameras on phones, photography has become a popular routine. For some people, it is close to a form of ritual, every moment of the present is preciously archived and possibly shared to relatives on social media. This consumption of photography contrasts radically with the one practiced 20 years ago. Analogue photography was more occasional, because it is more time-consuming and also more costly. However, we observe today a resurgence of analogue photography and more particularly among young generations. This phenomenon goes hand in hand with the popularity of transforming contemporary pictures into old-looking ones with services like Instagram. Therefore, there is a regain of popularity for old devices and old aesthetic among young generations which indicates the existence of nostalgic behaviours among these consumers. The present study aims to explore these two phenomena in order to identify patterns of consumption about nostalgic behaviour among young generations. In order to achieve this, a comparative design is adopted to evaluate the differences and similarities between analogue photography and Instagram practice. This study generates knowledge about the changes in consumption since the digitalization of photography. Indeed, Instagram and analogue photography are rooted in the need to provide alternatives to digital photography which has made photography pervasive and less personal. Instagram and analogue consumers express different attitudes to achieve this desire to create meaning. Thus, the findings reveal that Instagram consumers give value to their everyday life experience by using nostalgic effects. This is interpreted by the fact that old-looking pictures are perceived as more narrative so they have more power to tell stories. Conversely, analogue users renew old practices in order to give more meaning to their photographic experience. It allows them to be more involved in a process of creation which does not exist anymore in digital photography.

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Dean, Dianne. „Consumption of politics : it's not always a rational choice : the electoral decision-making of young voters“. Thesis, University of Stirling, 2006. http://hdl.handle.net/1893/198.

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The aim of this thesis was to explore the efficacy of the rational choice model in the electoral decision making of young people. The initial view was that this was too narrow a concept to apply to a real world situation. Therefore, consumer behaviour theory was reviewed in order to find out how marketers understand consumer decision making and explore if this could add anything to electoral decision making. Using an ideographic approach, this research revealed a number of different groups that did not conform to the rational choice model. Moreover, it was interesting to discover that many voter and non-voter groups exhibit what can be described as irrational behaviour. Using education as a key variable and the Elaboration Likelihood Model as an analytical framework, it was possible to identify the different ways in which the groups built up their political knowledge and what effect this had upon the extent of their engagement with the electoral process. Two models were developed that described the various groups and their electoral behaviour. The thesis concludes by suggesting that engagement is limited to a small number of groups and the level of engagement is determined by a complex mix of education, life stage and the notion of risk.

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Fischer, Carolyn. „An investigation into whether young teens change their clothing consumer behaviour and brand preferences after the transition from primary school (grade seven) to high school (grade eight) in the South Western Cape“. Master's thesis, University of Cape Town, 2007. http://hdl.handle.net/11427/14644.

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Includes bibliographical references (leaves 149-159).
This study focused on two segments that have emerged from an evolution within the children's market- the tween and young teen markets. However, few market researchers had investigated the transition between these two stages - leaving primary school and going to high school. Despite there being a rather small age gap between older tweens and young teens, the numerous challenges brought about due to the transition from primary school to high school could affect areas such as academic performance, friendships and so forth. It was the aim of this study to uncover any changes in relation to the consumer behaviour and brand preferences of young teens occurred due to this transitional period. The literature review looked at the international and South African older tween and young teen markets through market identification and characterization. The transition phase from primary school to high school looked at the similarities and differences of older tweens and young teens and the social and academic impact of school transitions on grade eights. Four areas were identified that were said to influence one's clothing consumer behaviour and brand preferences as a result of the school transition to high school. These were developmental changes; the influence of one's reference groups; role models and the media that one subscribes to, and the financial circumstances in which one lives. The researcher also investigated brand loyalty and the influence of peer pressure on the clothing consumer behaviour and brand preferences of young teens. Furthermore, the literature review covered branding and how fashion and brands influenced the consumer behaviour of young teens. Both quantitative and qualitative research methods were used in this study. The primary research tools used were the two surveys that were successfully administered to two hundred and seventy four grade sevens and eights in ten schools in the South Western Cape. Permission was obtained from the Western Cape Education Department and a time restriction was given for the surveys to be administered to the schools. The researcher also used qualitative research methods in the form of experience interviews with nine members of the academic and business community who were deemed knowledgeable on the topics of child development, branding, consumer behaviour and school transitions. Limited focus groups were conducted, although this was primarily used to construct the questionnaires. Furthermore, the researcher made use of secondary data sources such as reputable and peer reviewed journal articles, books and so forth. Out of the five school sets in this research study the De Kuilen school set showed statistically significant results between grade sevens and eights with regards to developmental, reference group, financial and brand preference changes. The Kuils River school set also showed statistically significant results with regards to developmental, role models, peer pressure and brand preference changes. However, the rest of the school sets showed minor or failed to show statistical differences between the two grades in question. On the whole no significant developmental, reference group, role model and peer pressure changes were noted between grade sevens and grade eights. On the other hand, two of the findings agreed with the initial hypotheses that were put forward. Financial changes did occur, as grade eights received more pocket money than grade sevens and parents were still involved in purchasing clothing for their young teens; and as expected, young teens failed to prove brand loyal. Consequently, although two null hypotheses (financial changes and brand loyalty) were accepted out of six proposed and two school sets out of the five showed statistical differences between the two grades on the matters investigated, the primary null hypothesis was rejected. The researcher concluded that young teens in the South Western Cape did not change their clothing consumer behaviour and brand preferences after entering high school. However, this conclusion was limited only to those schools and students who participated in the study. The researcher recommended that in general both grades could be targeted together as one clothing brand market. Especially when young teens were in the first part of grade eight, as both markets liked wearing brands such as Billabong and Roxy for very similar reasons. In addition, the lack of brand loyalty was not seen to be a hindrance, but an opportunity for marketers to attract young teens due to the fashionability and affordability of the clothing. Their purchasing power not only by themselves, but also more often than not with the help of their parents made them a lucrative market worthy of attention. On the other hand, while the researcher may have gained more knowledge from using more qualitative research, as some information from the questionnaires contradicted each other, it was also suggested that due the two age groups being so similar, it may have been more beneficial to compare two differing age groups such as grade sevens and nines.

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Bücher zum Thema "Young consumer behaviour"

Sowa, Izabela. Zachowania rynkowe młodych konsumentów: Reklama jako determinanta zachowań. Katowice: Wydawn. Uczelniane Akademii Ekonomicznej im. Karola Adamieckiego w Katowicach, 2001.

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Youth and consumption. Hong Kong: City University of Hong Kong Press, 2010.

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Branzaglia, Carlo. Immaginari del consumo giovanile. Genova: Costa & Nolan, 1996.

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Faw, Larissa. Tween spending and influence. Herausgegeben von EPM Communications Inc. New York, NY: EPM Communications, 2008.

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Communications, Inc EPM. Time & Money: Teen/tween spending trends. New York: EPM Communications, 2004.

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Barbieri, Silvia. Los jovenes del 90, los decisores del 2000: Consumos y demandas culturales. [Tucumán, Argentina?: s.n., 1994.

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Advertising Research Foundation Youth Research Workshop (5th 1994 New York, N.Y.). Transcript proceedings: Youth as consumer trend setters : new research and insights into their growing importance. New York, N.Y: Advertising Research Foundation, 1994.

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Mattias, Behrer, Hrsg. How cool brands stay hot: Branding to generation Y. London: Kogan Page, 2011.

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Robert, Brown. The U.S. urban youth market: Targeting the trendsetters. New York: Packaged Facts, 2000.

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Mattias, Behrer, Hrsg. How cool brands stay hot: Branding to Generation Y. 2. Aufl. London: Kogan Page, 2013.

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Buchteile zum Thema "Young consumer behaviour"

Friedman, Ori, Madison L. Pesowski und Brandon W. Goulding. „Legal Ownership Is Psychological: Evidence from Young Children“. In Psychological Ownership and Consumer Behavior, 19–31. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-77158-8_2.

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Sharmin, Farzana, und Mohammad Tipu Sultan. „The Power of Social Media Marketing on Young Consumers’ Travel-Related Co-creation Behavior“. In Lecture Notes in Computer Science, 401–14. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-49576-3_29.

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Muk, Alexander, und Christina Chung. „Self-Construal and Green Behaviors: A Study of Young American and Japanese Consumers: An Abstract“. In Enlightened Marketing in Challenging Times, 345–46. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-42545-6_105.

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Shambare, Richard, Nyasha Muswera und Jane Shambare. „Young consumer misbehaviour“. In Young Consumer Behaviour, 307–33. Routledge, 2017. http://dx.doi.org/10.4324/9781315213590-17.

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Hussein, Nashaat H. „Children’s consumer perception“. In Young Consumer Behaviour, 25–36. Routledge, 2017. http://dx.doi.org/10.4324/9781315213590-2.

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Gbadamosi, Ayantunji. „The changing landscape of young consumer behaviour“. In Young Consumer Behaviour, 3–22. Routledge, 2017. http://dx.doi.org/10.4324/9781315213590-1.

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Hamelin, Nicolas, Ayantunji Gbadamosi und Lucas M. Peters. „Marketing communications and the young consumer“. In Young Consumer Behaviour, 170–87. Routledge, 2017. http://dx.doi.org/10.4324/9781315213590-10.

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Maheshwari, Vishwas, Karl Sinnott und Bethan Morris. „Digital marketing and the young consumer“. In Young Consumer Behaviour, 188–207. Routledge, 2017. http://dx.doi.org/10.4324/9781315213590-11.

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Hong, Yiwen, Anh N. H. Tran und Hsiao-Pei (Sophie) Yang. „Services and relationship marketing“. In Young Consumer Behaviour, 208–29. Routledge, 2017. http://dx.doi.org/10.4324/9781315213590-12.

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Braimah, Mahama, Cynthia A. Bulley und Janet A. Anore. „Segmenting the children’s market“. In Young Consumer Behaviour, 230–45. Routledge, 2017. http://dx.doi.org/10.4324/9781315213590-13.

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Konferenzberichte zum Thema "Young consumer behaviour"

Darázs, Tamás, und Ľuboš Jurečka. „CONSUMER BEHAVIOUR WHILE WATCHING AN ADVERTISING SPOT“. In 16th International Bata Conference for Ph.D. Students and Young Researchers. Tomas Bata University in Zlín, 2020. http://dx.doi.org/10.7441/dokbat.2020.08.

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Kokodey, Tatiana. „International Comparison Of Consumer Behaviour Of Young Generation In Taiwan And Japan“. In SCTCMG 2019 - Social and Cultural Transformations in the Context of Modern Globalism. Cognitive-Crcs, 2019. http://dx.doi.org/10.15405/epsbs.2019.12.04.230.

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Zarnadze, Giorgi. „THE INFLUENCE OF INTERNET MARKETING ON CONSUMER BUYING BEHAVIOUR (GEORGIA’S EXAMPLE)“. In 15th International Bata Conference for Ph.D. Students and Young Researchers. Tomas Bata University in Zlín, 2019. http://dx.doi.org/10.7441/dokbat.2019.108.

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Urbanovská, Karolína, und Josef Kunc. „Nákupní preference mladé generace a on-line nakupování“. In XXIII. mezinárodní kolokvium o regionálních vědách / 23rd International Colloquium on Regional Sciences. Brno: Masaryk University Press, 2020. http://dx.doi.org/10.5817/cz.muni.p210-9610-2020-36.

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The young generation born in the mid-1990s and later is referred to as Generation Z. As the only post-war generation, they grew entirely on the World Wide Web and has been increasingly associated with the rapid increase in daily use of technology on a daily basis. Mainly the Internet and smart mobile phones have become an indispensable part of their lives and are often used in consumer preferences and during shopping. The paper focuses on the analysis and evaluation of selected results of Generation Z research in the Czech Republic in relation to shopping behaviour and on-line shopping. In terms of methodology, the research is based on an extensive quantitative questionnaire survey among members of a given generation in the Czech Republic. The results show that Generation Z a bit surprisingly prefers shopping in a brick-and-mortar store compared to online shopping. On the other hand, Czech young population not surprisingly spends the largest expenditures on food, entertainment, clothing and footwear, housing and travel, and this product mix is also reflected in the frequency of visits. This finding may be important for retailers and managers because, despite the ever-increasing implementation of smart technologies and an online lifestyle across all generations, brick-and-mortar businesses are still competitive to face this trend.

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„Personality and Online Shopping Outcomes: A Study of Young Adult Chinese Consumers [Abstract]“. In InSITE 2018: Informing Science + IT Education Conferences: La Verne California. Informing Science Institute, 2018. http://dx.doi.org/10.28945/4050.

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Aim/Purpose: This study focuses on the role of personality in online shopping through analyzing its relationship with customer reported shopping outcomes and their satisfaction. Background: Customer satisfaction and outcomes in online shopping have been well-documented. From different perspectives, past research has analysed factors related to customer satisfaction, and to outcomes to a lesser extent. Personality has also been found to be a factor relevant to the intention of online shopping. However, research has seldom investigated the role of personality in customer reported outcomes and their satisfaction with online shopping. Methodology: Quantitative data were obtained through an online questionnaire survey. The survey included questions about respondents’ satisfaction with their general online shopping experience. It also asked respondents to report the perceived outcomes of online shopping in terms of enjoyment, quality, savings, etc. Shoppers reported their personality using questions around Big Five Personality Traits. 384 Chinese living in China completely responded to the survey and were included in this study. Contribution: A research model is established that includes the respondents’ five personality traits, online shopping satisfaction, and outcomes of online shopping. Findings: Structural equation modelling analysis of the model shows that personality has direct relationship with customer satisfaction and their reported outcomes of online shopping, which in term influence shoppers’ future intention to shop online. Specifically, personality of agreement, extraversity, and neurotics are significantly related to online shopping outcomes, while only extraversity is significantly related to their satisfaction. Recommendations for Practitioners: For practitioners who work in online shopping, this study may help them understand how customers satisfaction is predetermined by their personality traits. Recommendation for Researchers: Researchers may find ways to help individuals understand and control consumers' personal behavior in online shopping. Impact on Society: This study may bring awareness of the importance of understanding personality traits for business and consumers in online shopping. Future Research: Future research may find ways to have influence on both business through their online consumer interface and on consumers through their behavior control.

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Wyslocka, Elzbieta, Dorota Jelonek, Felicjan Bylok und Piotr Tomski. „Young consumers behavior in the market of electronic banking services“. In Second International Conference On Economic and Business Management (FEBM 2017). Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/febm-17.2017.17.

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Havettová, Lenka, und Tamás Darázs. „CONSUMER PERSONALITY AND ITS INFLUENCE ON CONSUMER EMOTIONAL BEHAVIOR AND DECISION-MAKING IN THE FOOD PRODUCTS MARKET“. In 17th International Bata Conference for Ph.D. Students and Young Researchers. Tomas Bata University in Zlín, 2021. http://dx.doi.org/10.7441/dokbat.2021.17.

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Shinnaranantana, Nadhakan. „INTERNET SHOPPING AND BUYING BEHAVIOR OF CLOTHING AND ACCESSORIES BY YOUNG SINGLE CONSUMER IN BANGKOK, THAILAND“. In 43rd International Academic Conference, Lisbon. International Institute of Social and Economic Sciences, 2018. http://dx.doi.org/10.20472/iac.2018.043.042.

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Endah, Nurhadiati, Sri Daryanti und Sri Rahayu Hijrah Hati. „Young Adult Muslim Consumer Intention to Purchase Halal Cosmetics: Application of the Theory of Planned Behavior“. In 3rd Annual International Conference on Management, Economics and Social Development (ICMESD 17). Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/icmesd-17.2017.102.

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Xu, Yingjiao, und Delisia Matthews. „IMPULSE BUYING BEHAVIOR: AN ASSESSMENT OF SELF-INDULGENCE, FASHION CONSCIOUSNESS, AND REGRET AMONG YOUNG CONSUMERS“. In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.12.01.10.

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