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1

Zimmerman, Lee. Music promotion. [Boca Raton, Fla.]: R. Pachter, 1989.

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2

Lindeberg, Ann-Charlotte. Promotion and politeness: Conflicting scholarly rhetoric in three disciplines. Åbo: Åbo akademis förlag, 2004.

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3

Cave, Ronald G. Writing for promotion and profit: A guide to educational publishing. Newmarket: R. and J. Cave, 1985.

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4

Jonathan, Feist, Hrsg. Music marketing: Press, promotion, distribution, and retail. Boston, Mass: Berklee Press, 2009.

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5

Poenicke, Klaus. Wie verfasst man wissenschaftliche Arbeiten?: Ein Leitfaden vom ersten Studiensemester bis zur Promotion. 2. Aufl. Mannheim: Dudenverlag, 1988.

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6

This business of music marketing & promotion. 2. Aufl. New York: Billboard, 2003.

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7

Jim, Pettigrew, Hrsg. This business of music marketing & promotion. New York: Billboard Books, 2003.

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8

Lathrop, Tad. This business of music marketing and promotion. New York: Billboard Books, 1999.

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9

Jebasingh, Ananthi. Script for tribal languages for the promotion of literacy. Delhi: Amar Prakashan, 1990.

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10

Yudkin, Marcia. Persuading on paper: The complete guide to writing copy that pulls in business. New York: Plume, 1996.

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11

Persuading on paper: The complete guide to writing copy that pulls in business. New York: Plume, 1996.

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12

Yudkin, Marcia. Persuading on paper: The complete guide to writing copy that pulls in business. New York: Plume, 1996.

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13

The independent consultant's brochure and letter handbook. New York: J. Wiley, 1995.

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14

Holtz, Herman. The Independent consultant's brochure and letter handbook. Chichester: Wiley, 1995.

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15

Handy dandy reading records, K-3. Englewood, Colo: Libraries Unlimited, 1996.

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16

Jason, Deign, Hrsg. How to set up a freelance writing business: An insider guide to setting up and running your own copywriting business. 2. Aufl. Oxford: How To Books, 2008.

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17

Deign, Jason. How to set up a freelance writing business: An insider guide to setting up and running your own copywriting business. 2. Aufl. Oxford: How To Books, 2008.

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18

Promote your business: How to write effective marketing material for your small business. Crows Nest, N.S.W: Allen & Unwin, 2003.

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19

North, Stephen M. Refiguring the Ph.D. in English studies: Writing, doctoral education, and the fusion-based curriculum. Urbana, Ill: National Council of Teachers of English, 2000.

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20

Holtz, Herman. Great promo pieces: Create your own brochures, broadsides, ads, flyers, and newsletters that get results. New York: Wiley, 1988.

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21

How to make newsletters, brochures, & other good stuff without a computer system: Handbook on promotion planning, writing, and pasteup for small business and more. Kenmore, WA: Pinstripe Pub., 1987.

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22

1950-, Lee Linda, Hrsg. Writing workshop: Promoting college success. Albany [N.Y.]: Heinle & Heinle Publishers, 1998.

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23

Gill, James Thomas. Reading, writing & reflecting: Helpers promoting literacy. New York, NY (245 5th Ave., Ste. 1705, New York 10016): The Network, 1997.

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24

Canada. Dept. of External Affairs. Studies in Canadian export opportunities in the U.S. market: Writing materials. Ottawa: Dept. of External Affairs, 1988.

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25

Canada. Dept. of External Affairs. Studies in Canadian export opportunities in the U.S. market: Writing materials. Ottawa: External Affairs, Canada, 1989.

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26

AmedeoGroup. FreeMedicalJournals.com: Promoting free access to medical journals. [Paris]: AmadeoGroup, 2000.

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27

The annual report: A guide to planning, producing, and promoting company reports. Aldershot, Hants., England: Gower, 1986.

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28

Crossingham, John. Learn to speak music: [a guide to creating, performing, & promoting your songs]. Toronto, Ont: Owlkids Books, 2009.

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29

Making and marketing music: The musician's guide to financing, distributing, and promoting albums. New York, NY: Allworth Press, 1999.

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30

Zimbabwe International Book Fair Trust., Hrsg. Indaba 2001: Changing lives, promoting a reading culture in Africa : Harare, Zimbabwe, 4-5 August 2001. Causeway, Harare: Zimbabwe International Book Fair Trust, 2001.

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31

Do you really need to write a book?: Tips & techniques for writing, publishing, marketing & promoting your book! Mesa, Ariz: Dandelion Books, 2009.

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32

Bird, Jessalynn, Hrsg. Papacy, Crusade, and Christian-Muslim Relations. NL Amsterdam: Amsterdam University Press, 2018. http://dx.doi.org/10.5117/9789462986312.

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Annotation:
This book examines the role of the papacy and the crusade in the religious life of the late twelfth through late thirteenth centuries and beyond. Throughout the book, the contributors ask several important questions. Was Innocent III more theologian than lawyer-pope and how did his personal experience of earlier crusade campaigns inform his own vigorous promotion of the crusades? How did the outlook and policy of Honorius III differ from that of Innocent III in crucial areas including the promotion of multiple crusades (including the Fifth Crusade and the crusade of William of Montferrat) and how were both pope’s mindsets manifested in writings associated with them? What kind of men did Honorius III and Innocent III select to promote their plans for reform and crusade? How did the laity make their own mark on the crusade through participation in the peace movements which were so crucial to the stability in Europe essential for enabling crusaders to fulfill their vows abroad and through joining in the liturgical processions and prayers deemed essential for divine favor at home and abroad? Further essays explore the commemoration of crusade campaigns through the deliberate construction of physical and literary paths of remembrance. Yet while the enemy was often constructed in a deliberately polarizing fashion, did confessional differences really determine the way in which Latin crusaders and their descendants interacted with the Muslim world or did a more pragmatic position of ‘rough tolerance’ shape mundane activities including trade agreements and treaties?
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33

Cortazzi, Hugh, Hrsg. Carmen Blacker. GB Folkestone: Amsterdam University Press, 2017. http://dx.doi.org/10.5117/9781898823568.

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Carmen Blacker was an outstanding scholar of Japanese culture, known internationally for her writings on religion, myth and folklore – her most notable work being The Catalpa Bow: A Study of Shamanistic Practices in Japan. Importantly, a third of the volume comprises significant extracts from the author’s diaries covering a period of more than forty years, together with a plate section drawn from her extensive photographic archive, thus providing a rare opportunity to gain a personal insight into the author’s life and work. The volume includes a wide selection of writings from distinguished scholars such as Donald Keene and her former pupil Peter Kornicki in celebration of her work and legacy, together with various essays and papers by Carmen Blacker herself that have hitherto not been widely available. In addition to her scholarship, Carmen Blacker was also highly regarded for her work in promoting Japanese Studies at Cambridge and played a vital role in helping to re-establish The Japan Society, London, post-war.
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34

Primary Care Nutrition: Writing the Nutrition Prescription. Taylor & Francis Group, 2017.

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35

Heber, David, und Zhaoping Li. Primary Care Nutrition: Writing the Nutrition Prescription. Taylor & Francis Group, 2017.

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36

PEN, Malawi, Hrsg. Reading and Writing Promotion Programme: Pilot phase, 2003 : strategy paper. Blantyre: Malawi PEN, 2003.

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37

Roach, Rebecca. Uncreative Writing. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198825418.003.0008.

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Annotation:
This chapter demonstrates that, thanks to the heavy reliance of publishers’ marketing departments on author interviews as a means of promotion, today interviews are increasingly conceived through their opposition to creative writing. Drawing on the examples of Philip Roth, Toni Morrison, and J. M. Coetzee, the chapter demonstrates that interviews have become the quintessential example of uncreative, instrumental, authorial labour. However, in a time in which literature is frequently conceived in opposition to information, interviews also become a productive site for authors to reflect on the nature of literary representation and contemporary creative work. In their opposition to creative writing, interviews can also become an example of ‘uncreative writing’. As information surplus and networked digital computing make traditional, primarily print-based, norms of authorship, creativity, and inscription less tenable, for some of the authors discussed here the interview offers a generative site for exploring new modes of creative expression fit for the twenty-first century.
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38

Neatby, Nicole. From Old Quebec to la Belle Province: Tourism Promotion, Travel Writing, and National Identities, 1920-1967. McGill-Queen's University Press, 2018.

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39

Neatby, Nicole. From Old Quebec to la Belle Province: Tourism Promotion, Travel Writing, and National Identities, 1920-1967. McGill-Queen's University Press, 2018.

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40

Hamelin, Danielle. Nurturing Canadian letters: four studies in the publishing and promotion of English-Canadian writing, 1890-1920. 1994.

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41

Over 100 FAQs Women Asked about Writing: Includes Chapters on How to Write, Promotion & Marketing, Making Money, and the Business Side of Writing! Not Avail, 2005.

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42

(Editor), Richard C. Gebhardt, und Barbara Genelle Smith Gebhardt (Editor), Hrsg. Academic Advancement in Composition Studies: Scholarship, Publication, Promotion, Tenure. Lawrence Erlbaum, 1996.

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43

(Editor), Richard C. Gebhardt, Barbara Genelle Smith Gebhardt (Editor) und Barbara G.S. Gebhardt (Editor), Hrsg. Academic Advancement in Composition Studies: Scholarship, Publication, Promotion, Tenure. Lawrence Erlbaum, 1996.

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44

Gebhardt, Barbara Genelle Smith, und Richard C. Gebhardt. Academic Advancement in Composition Studies: Scholarship, Publication, Promotion, Tenure. Taylor & Francis Group, 2011.

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45

Academic advancement in composition studies: Scholarship, publication, promotion, tenure. Mahwah, NJ: L. Erlbaum Associates, 1997.

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46

McDaniel, Lynda. Words at Work: Powerful business writing delivers increased sales, improved results, and even a promotion or two. A veteran writing coach shows you how. Association for Creative Business Writing, 2009.

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47

Yudkin, Marcia. Persuading on Paper. Infinity Publishing (PA), 2002.

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48

Weyers, Jonathan, und Kathleen Mcmillan. How to Write Dissertations & Project Reports (Smarter Study Guides). Financial Times Management, 2007.

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49

Holtz, Herman. Great promo pieces. Wiley, 1988.

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50

Innes, James. The cover letter book: Your definitive guide to writing the perfect cover letter. 2012.

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