Dissertationen zum Thema „Wedding dress“

This thesis investigates the wedding dress in the 21st century in Sweden. Interviews provided the main material for the analysis of the wedding dress and its connotations. Erving Goffman’s theory on performances in everyday life and Efrat Tsëelon’s thoughts on modesty connected to the female body is used as a theoretical framework in this thesis. The wedding dress is also analyzed as an object, and thoughts from material culture are implemented when discussing the cultural connotations of the dress. The wedding dress is only worn during the wedding ceremony, and it evokes thoughts on performances and identity due to cultural values and expressions that the bride either identifies with or not. Being dressed as a bride is deemed less authentic than being dressed in everyday clothes and is compared to a masquerade garment. The Swedish word utklädd, which means being dressed out in different ways, is a common factor and description of wearing a wedding dress in Sweden in the 21st century.

Dissertação de Mestrado em Design, com a especialização em Moda apresentada na Faculdade de Arquitetura da Universidade de Lisboa para obtenção do grau de Mestre.
Com o gosto e o interesse pela área do design de vestidos de noiva, bem como a ambição de obter experiência no ramo, tive oportunidade de realizar um estágio curricular no atelier de Iza Van. Iza Van dedica-se à criação e confeção de vestidos de noivas feitos por medida, com atendimento personalizado. A designer cria vestidos exclusivos para cada uma das suas clientes / noivas – não criando dois vestidos iguais. A técnica mais utilizada pela designer é o draping aplicado ao design. Esta técnica consiste no processo de criar diretamente no manequim com tecido. De imediato, o designer visualiza tridimensionalmente o que idealizou. Esta técnica e/ou este processo de criar é um dos motivos fulcrais para ter realizado o estágio académico neste atelier. Ao longo de três meses, aprofundei o modo como Iza Van trabalha diretamente no manequim. Deste modo, o tópico investigativo recaiu no processo de design do vestido de noiva e na envolvência do cliente no processo criativo, de modo a concluir se o draping oferece benefícios para a criação e porventura para a confeção. O enquadramento teórico começa por entender a importância do vestido de noiva e o seu papel em Portugal, bem como o Branco, enquanto cor tradicional e simbólica do vestido usado pela noiva. De seguida, fez-se um breve estudo sobre as “Modistas e Costureiras – As artesãs da moda”. Foram elas que constituíram uma parte importante da história da moda em Portugal, acrescentando à evolução do draping uma prática preciosa, no que diz respeito ao processo. Por último relatei o meu percurso durante o estágio académico – o meu acompanhamento e observação dos métodos de trabalho, a relação com o cliente e a chegada ao resultado final: o vestido de noiva.
ABSTRACT: I had the chance to complete an internship in Iza Van’s atelier, something that was fuelled by my passion and interest for the design of wedding dresses area, as well as my ambition to improve my overall knowledge in the subject. Iza Van is a designer who works in creating and making female wedding dresses custom made. The designer creates unique dresses for each one of their clients/brides – not creating two equal dresses. The most used technique by the designer is draping applied to design. This technique consists in creating directly in the manikin with fabric. With this technique, the designer can also have an immediate three-dimensional view of the project. This technique/process of creating is one of the main reasons why I chose this academical internship in Iza Van’s atelier. Throughout three months I deepened my knowledge in the way Iza Van works directly in the manikin. Therefore, my research topic was focused on the process of wedding dress and in wrapping the clients in the creative process, in order to conclude if the draping offers benefits for the creation as well as for the making. The theorical framework begins by understanding the importance of the wedding dress and its role in Portugal, as well as the White, as traditional and symbolic colour used by brides. After this, a brief study about “Dressmakers and Seamstresses – fashion artisans”. It was them who had a huge contribute for the fashion history in Portugal, adding to the evolution of draping a valuable practice. Lastly, I reported my course throughout the academical internship – my thoughts and opinions about the working methods, my relationship with the client and the reaching of the result: the wedding dress.
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If you are looking for an ideal marriage for the world to emulate, that has value and significance in our today’s culture, then grab a cup of coffee and relax because this article portrays the stages and significance of Traditional Marriage in Igboland located in eastern part of Nigeria.

South Africa is home to a bourgeoning wedding industry valued at $3.25 billion. Much of the profit generated in this industry is from the sales of wedding dresses, with 57.1% of South African brides having purchased a new wedding dress from a bridal boutique in 2013. Previous research has looked at the effect of social media, in the form of electronic word-of-mouth (eWOM), on purchase intention. However, few studies have analysed this effect for high-risk, "once-in-a-lifetime" products such as wedding dresses. In South Africa alone, social media users increased by 20% in 2014, with 29% of the population using social media applications. However, it is uncertain whether this widespread adoption of social media influences the purchase of high-risk, "once-in-alifetime" products like wedding dresses. The "eWOM in SNS's model" is applied to this context, where the influence of eWOM, trust and value co-creation, on the purchase intention of a wedding dress, is compared using an experimental design. One hundred and fifty-two (n=152) engaged South African females, between the age of 18 and 29 years, partook in an experiment. The experiment involved a control group and an experimental group, who viewed eWOM on the Facebook fan page of a wedding dress vendor. The study showed that while the "eWOM in SNS's model" was both valid and reliable in this context, the influence of eWOM on purchase intention was much diminished and fully mediated through value co-creation. The managerial implications of this study's findings, aimed at wedding dress vendors with Facebook fan pages, were all geared towards stimulating value co-creation, given its effect on the relationship between eWOM and purchase intention. The implications involved maximising visual content, appropriately responding to negative comments, publishing posts at suitable times and frequencies, observing the available Facebook reports and posting customer testimonials.

В дипломному проєкті розроблено дидактичний проєкт підготовки кравців 2-3 кваліфікаційного розряду на прикладі проєктування весільної колекції. Розглянуто тенденції сучасних весільних суконь у відповідності до напряму моди та історичних фактів. Проведено маркетингові дослідження та функціональний аналіз об’єкту проєктування. Проаналізовано споживчі вимоги жінок молодшої вікової групи віком від 18-30 років, які ведуть активний спосіб життя та мають середній рівень достатку. Сформовано варіанти композиційно-конструктивного рішення аналогів форми весільних суконь. Створено ескізний ряд та базова символ-форма колекції. Виконано конструкторську розробку моделей весільних суконь. Обрано та проаналізовано пакет матеріалів колекції. Проведено аналіз функціональної структури професійної діяльності та навчального плану кравців 2-3 кваліфікаційного розряду. Розглянуто та сформовано тематичний план дисципліни "Технології виготовлення одягу". За результатами аналізу навчальної літератури було визначено основний та допоміжні підручники, які є доцільними для використання під час вивчення дисципліни. Було наведено характеристику теми "Оздоблення одягу", розроблено її структурно-логічну схему, сформовано базовий матеріал та поурочно-тематичний план. В якості дидактичних засобів навчання було запропоновано інструкційну карту "Оформлення краю виробу косою бейкою". Розроблено план-конспект двох уроків теоретичного навчання з дисципліни "Технологія виготовлення одягу".
In the diploma work, the didactic project of training of tailors of 2-3 qualification categories on an example of a wedding collection designing is developed. The tendencies of modern wedding dresses in accordance with the direction of fashion and historical facts are considered. Marketing research and functional analysis of the design object were conducted. The consumer requirements of younger women aged 18-30 who lead an active lifestyle and have an average level of affluence are analyzed. Variants of compositional and constructive solutions of analogues of wedding dresses shape are formed. A croquis series and a basic symbol-form of the collection have been created. Design development of models of wedding dresses is executed. The package of materials of the collection was selected and analyzed. The analysis of the functional structure of professional activity and the curriculum of tailors of 2-3 qualification categories is carried out. The thematic plan of the discipline "Clothing Manufacturing Technologies" is considered and formed. Based on the results of the analysis of the educational literature, the main and auxiliary textbooks that are appropriate for use in the study of the discipline were identified. The description of the topic "Clothing decoration" was given, its structural and logical scheme was developed, the basic material and lesson-thematic plan were formed. As a didactic mean, the instructional card "Decoration of the edge of the product with oblique inlay" was proposed. The plan-synopsis of two lessons of theoretical training on discipline "Technology of manufacturing of clothes" is developed.

碩士
正修科技大學
化妝品與時尚彩妝研究所
106
Taiwan, which has the reputation of "The Kingdom of Weddings," and ranks the first of the world in output value for past 30 years. Taiwan’s wedding industry output was NT$10 billion, and more than 90% of the just married couples take wedding photographs. Under the consumer behavior and culture background, wedding industry has become the indispensable part of the social customs. However, both marriage and birth rates have been declining year by year because of the transformation of the overall social atmosphere and household population structure. Moreover, the consumers’ demands for the wedding dresses changed all the time. That’s the reasons why the wedding industry become more challenging than ever. This study firstly explores the design focus of the wedding dresses based on different periods in Taiwan. Second, the author used the color features of Taiwanese flowers and blends with modern artists - Naokawa Michikawa and Kusama Yayoi to create different brides' overall modeling works combining aesthetic creations and modern dresses. Most creations are commonly used of the bride modeling, such as crowns, necklaces, shoulder ornaments, and bracelets, etc. Furthermore, the rose, gerbera, chrysanthemum, eustoma, and vandalan are also used as the basic design elements. Using the aluminum wire as the core material, the useful bride modeling decorations are made in the creation process. In order to enhance the completeness of the bride's overall appearance, the matching of wedding dresses and accessories is relatively important. Therefore, this research create a variety of styles and combinations designing from the local flowers. We hope the bride modeling and styling could be re-define and re-design. The Taiwan Wedding industry would have a better development in the future.

碩士
國立臺灣師範大學
國際時尚高階管理碩士在職專班
106
The author has been engaged in wedding dress industry over 35 years, start from the grassroots, began to step up to the director of the company. In 2002, the author start-upped own business and established Sophia International Wedding. In order to exploit the market and get in touch with the top-tier customers, Sophia International Wedding has been proactively takes participation in various fashion shows since 2007. Also osculated with other international brands such as Pronovias, Jason Wu, Michael D, Tarik Ediz. Moreover, the author also been to countries in Europe and the United States to view and emulate the exhibition of different lace fabrics. And found out that the fabric designed by Taiwanese company has been used in foreign countries and adopted by international brands. With this significant discovery, the author came up with an idea. To create authentic Taiwanese dress by combining the Taiwanese designers with the fabric made in Taiwan. The first chapter introduce the company background, the motivation, as well as the academic terminology. The second chapter explain the evolution of the Taiwan wedding dress market from ancient to present, and explore the historical change and development trajectory of the three successful wedding dress brands Vera Wang, Jason Wu, Elie Saab. The third chapter is to explain the two methods of literature : Literature review method and Interview method. Chapter four summaries the previous chapters to find out the main component that lead to success and to prove it in retrospect. Then use the interview method to understand other counterpart’s thinking and deduce the key success factors. Chapter 5 is the conclusion. Combine all the above literatures and interview reports, and sum up the key success factors then take the Taiwanese brand D-S Wedding as an example to analyze whether the Taiwan wedding dress market has these factors. After that, give them advises to help them to reach the top on the existing foundations. And try to perfect all aspects as far as possible, so that the Taiwan wedding can be geared to international standards and catalyze the fashion of Taiwan.

碩士
國立中正大學
高階主管管理碩士在職專班
106
Taiwan is the world's largest exporter of wedding dresses, and Taiwan's design of wedding products has been recognized by countries around the world. In terms of quality and popular elements, it is also in sync with Europe and the United States. But, it is a pity that the wedding market in Taiwan has long been shackled in the form of rental model, which makes the market full of old wedding dresses for consumers to choose. However, with the change of consumption mode, the younger generation who grew up in the developed network is affected by the tide of globalization. It is a trend that cannot be ignored to buy a wedding dress that suits your style and create a wedding that belongs to you. In this study, I interviewed the North, Central region and South bridal shops and consumers who bought wedding dresses, married within one year, are about to get married, and are ready to get married. Trying to analyze the factors that affect consumers' purchase of wedding dresses, from supply the wedding industry and consumers demand both ends. The results of the research hope to effectively understand the needs of consumers in the wedding design industry, wedding production industry, wedding dress retailers, in order to design suitable wedding products, supporting measures, service plans and marketing strategies to respond to meet consumer expectations. Research Conclusions that bridal shop do not provide retail services, the "interests" are the main factors. Due to the cost of renting will be lower, and the risk will be relatively small and the income will be faster. The usefulness and accuracy of information really shortens the decision-making process for consumers, and also bringing significant consumption benefits. "Price factor": The personal economic budget is the most important factor affecting consumers' purchase of wedding dresses. The purchase of wedding dress consumers focus on uniqueness and commemoration - "personal value" thinks: Wedding is only once in a lifetime, must have their own most luxurious wedding dress. Consumers who rent wedding dresses focus on practicality - "financial value" thinks: Wedding dress can only be worn once, not worn in general time. Although the wedding dress can achieve "personal value" through leasing, however it is necessary to reduce the expectation of the wedding dress. If the "price" is within a reasonable range, (1) the consumer is unable to satisfy himself. (2). There is no alternative selectivity. (3). Increase the practicality of the wedding dress; they will change to purchase . Happiness comes from its own satisfaction, and a beautiful wedding dress can make the bride feel happy. Consumers think that wedding dresses should be beautiful, to show their own style, to create a plus effect, because become beautiful will make the bridal feel very happiness, the atmosphere at that moment of the wedding makes the bride happy because of satisfaction.

碩士
亞洲大學
創意商品設計學系
107
In recent years, the wedding industry has risen rapidly. The "Bridal Street" cultural industry can also be seen around every corner in Taiwan. Unlike the 19th century, the civilians in the Western world put on their wedding dresses, which is the imagination of the upper class, for modern people wedding dresses play an essential role in inheriting. During the internship in the bridal shop, the study found that in addition to domestic customers, foreign guests also came to take wedding photos. They wanted to integrate oriental elements into the modern Western wedding styles, so their memories in life can also reflect cultural heritage. The purpose of this study mainly divides into five points: 1) Screening and sorting out traditional Chinese image elements; 2) Using focus group method to analyze typical Chinese style and suitable for wedding dresses Design image elements. 3) Designed for the image elements after the screening, through three digits of media and designers who visually convey the relevant background, and applied to Chinese style wedding dress design. 4) The thirty-six Chinese style image elements will be designed and analyzed by the results of the image preference survey, and the six most popular preferences will be analyzed and applied to the wedding design. 5) Six Chinese style image elements selected and complete six sets of Chinese style wedding concept designs. Based on literature reviews, the analysis re-synthesizes the traditional Chinese image elements, which divide into 1)animals, 2)plants, 3)utensils, 4)patterns. Using expert questionnaires, through the eight experts in the field of fashion design, we can select the image elements that represent the Chinese style and are also suitable for the design of fashion wedding dresses. Then we will analyze and design the six elements with the highest score, and invite three designers to design. Thirty-six images and six image elements were selected through the image questionnaire survey, and apply them to the eastern-western fusion wedding dress design. This study uses six Chinese style elements such as phoenix, peacock, peony flower, embroidered ball, Ru-Yi, and cloud to carry out six wedding dress designs. In each design, the image features of the element used as the tailoring and designing points. Finally, using the color of Chinese style, the wedding dress is a combination of classical and modern, showing the unique culture of the East.

碩士
僑光科技大學
企業管理研究所
102
Marriage is one of everyone's life the most romantic day. However, in recent years, the marriage rate and fertility people are showing a slow decline. In recent years, Taiwan whipped up a boom, like a symbolic day to complete the marriage. Important selling point on the wedding ceremony today is to create "their happiness." Past researchers also supports access to consumers through consumer happiness. And consumers are more familiar brands have higher purchase intention; conversely lower consumer brand familiarity of brands have lower purchase intention. This study is to investigate the wedding brand awareness and perceived value for consumers, will affect the quality of the relationship between well-being improved. Therefore, this study to examine the effects of happiness on consumer brand awareness, and through SPSS 17 and AMOS 20 statistical software to validate the theoretical model, empirical results show that H1: positive impact on brand awareness and perceived value, H2: positive influence on brand awareness quality, H3: brand awareness positively affect happiness, H4: perceived value positively influence relationship quality, H5: perceived Value negatively affect happiness, H6; relationship quality positively influence happiness, H7: "Fashion" degree of brand impact on the perceived value of visibility. Finally, practical suggestions as wedding industry reference operations.

碩士
萬能科技大學
經營管理研究所
107
The development of the wedding industry changes with each passing day. From the package period 1990, the custom period 2000, the cultural creation period 2005, the minimally invasive period 2015 to the present 2019, the wedding photography industry keeps transforming stably. To cope with the upgrading consumer demand for the need of marriage, the intelligent, diversified and interactive digital photography technology, we witnesses the mainstream wedding photography service switched from traditional one-stop service to the more refined and customized service industry. Each marrying couples want to bring something novel to their dress and photography. With the trend of constant economic downturn and the aging demographic structure, the wedding industry is facing more and more serious challenges. The overall wedding market is shrinking dramatically in Taiwan and the peer competition within the industry (is) turning more and more fierce. However, even with the number of birth hits its 8-year low, and the marriage logarithm the lowest in 9 years, there are still 135,403 couples managed entering marriage. To stand out from a crowd in a radically competing market, continuous innovation becomes a must. Research and development, promotion of uniqueness, featured photography, fashion wedding dresses, brand wedding dresses, and themed wedding dresses have all become indispensable parts of the wedding dress industry. Consumers are hypercritical ordering exclusive wedding dresses. Original styles and techniques are constantly introduced. Elements like flower totems, gorgeous crystals, butterflies, rainbows, clouds, and furs are one after another captured into the styles of designers-- each of which highlights an independent personal style to subvert strong fashionable sense of the wedding dress. Wedding and baptism are the only surviving Christianity rituals retained after the Reformation. They are, and must be, covenants to life. Each Bible story has a story that exhorts and motivates upwards. Managing marriage still retains something with mysterious scare and beauty in Bible. In addition to the romantic and gorgeous materials, this study concentrates on combining wedding theme dresses with the female characters in Bible. Through characteristics of each female persona in the Bible, the authors recollect and recreate each names and stories and images these female represent and to integrate them into the new generation of wedding dress design.

碩士
國立中山大學
高階經營碩士班
103
In the past decade, the wedding photography industry in Taiwan has evolved to a state that it represents a certain culture &; creative on its whole. (Makeup, photography, wedding dresses and three others categories of specialization eventually becoming known as a three in one bundle photography that incorporates Taiwan’s outstanding achievement in this arena.) 　　For over 10 years, Taiwan has been producing wedding dresses with more than ten billion output value creating a global trend, known simply as Taiwan mania. During the recent years, due to globalization, be it domestic or international, there has been increased competition among marriage counsellor, personal studio and wedding planner. Apparently, this has led to a decrease of NTD9 billion in terms of market value in Taiwan. 　　At present, the market is populated among small &; medium business model, as such there is limited research or literature done. As such, some of the EMBA students from National Sun Yat-sen University have similar thesis theme. 　　Among the top 5 companies in this particular industry in Taiwan, and based on his innovative ideas, hardwork &; effort influencing the Taiwanese market, I decided to select this industry as a case study. I would like to look into the strategy used to grow the brand, and explore the possibility of future development among the Taiwan boutique dress market. 　　A study on design – D-S Wedding (Qualitative design &; research analysis) 　　In conclusion, the wedding industry faces its challenge amidst the competition &; challenges around. As the Internet era creeps in, most companies (wedding make-up agencies, marriage consultant agencies, wedding and dress companies, wedding planners as well as wedding photography studios merged and joined up together to mitigate the effects of globalisation. This way is beneficial by creating high end and providing a suitable niche market development. 　　A vision is in place to elevate D-S wedding companies &; enhance it in the international market and arena. This vision incorporates producing high quality wedding dresses &; boutique product in Taiwan. In line with that, it is my hope that this thesis provides the various strategies and branding by observing this trend.

碩士
樹德科技大學
應用設計研究所
99
he integration between the exquisiteness of traditional patterns and the styles of traditional cultural costumes; combining with the modern look of western wedding dress will give my collection a niche, praising Vietnamese culture and modern aspects with the introduction of “The Legendary Love” to bring the excellence of Vietnamese culture to the world. Hence, my research has been formulated as the following: (1) Ideas of styles: choosing the four-panel dress with ''AoYem'' is the traditional wedding dress costume of north Vietnamese women until the 20th century. (2) Ideas of embroidery patterns (main point in thesis), choosing traditional Vietnamese culture patterns: Patterns and scripts from DongSon drums (The essences of Vietnamese culture and its courageousness) and DongHo paintings (portraying the simple, friendly way of life of Vietnamese peoples). This combination accentuates the traditional beauty, the feminine, the attraction and loyalty of Vietnamese women. (3) Method of embroidery: Choosing the traditional hand embroidery in Vietnam. Fabric materials: the main fabrics used are the traditional fabrics available in Vietnam. (4) Key colors of fabric: choosing red and yellow (two traditional wedding colors in Vietnam). Colors design of embroidery patterns: use the colors on the original paintings or patterns. (5) Design and make the wedding dress collection which is named "The Legendary Love".