Auswahl der wissenschaftlichen Literatur zum Thema „Webový obchod“

This diploma work characterizes and analyzes the business company. It contains method of solving problems, consequent on the analysis, solving implementation problems and it is project tools for improve future position of company on market by means of electronic market. For further, it is describe economics analysis of design e-shop and it is implementation in chosen company.

This master's thesis focuses on the analysis, design and implementation of Electronic Commerce. The first part is devoted to Internet marketing, search engine optimization and modeling of Electronic Commerce from a theoretical point of view. The analytical part focuses on the description of the common e-commerce functionalities and meeting with some available solutions and steps for its implementation. There will be designed and implemented model of E-commerce based on theoretical and analytical knowledge. This model will serve as the basic part for future application, which fits specific customer's needs.

This thesis is focused on design and implementation of partial part of the information system in cooperation with the integration of a new agile project management. Partial part of the information system is a web shop for company providing IPTV. This web shop will be implemented in PHP language and Nette framework. The new project management, which will be continously integrated, is agile SCRUM methodology.

Thesis describes models and usage of e-services to support e-commerce. Services are di-vided according to their areas of application. Their characteristics are described from both the business and from the integration point of view. The objectives of thesis are divided into two areas: The first area is the market analysis of selected e-services of third parties to support e-commerce business in the Czech Republic in area of SME that can be supported by web services. The second area is simplified case study of the real deployment of selected services for real e-commerce solution. The work summarizes integration of services and analyzing their impact on the business.

This thesis deals with the audit of the board game e-commerce web sites. Nowa-days there is a great number of websites of varying quality, so it is necessary to choose between them. The development of the Internet shifted the emphasis from quantity to quality. With this fact comes the topic of auditing web sites. The first part of the thesis concerns with the theoretical bases of audit of web sites in various sections. The second part includes the representation of the mar-ket of board games and its target group. Based on the first theoretical part the evaluation criteria are created, which are used for the audit of seven selected web sides of board games. This audit is evaluated in the next chapter, which then leads into the conclusion of the work in the form of recommendations for changes in order to increase the competitiveness of each evaluated e-commerce.

The master's thesis is focused on proposal and subsequent integration of e-shop into a web presentation and overall web optimalization. Furthermore the thesis includes characterization of many partial activities, which were necessary to perform during project realization. It records financial aspects of whole project and also presents suggestions on how to promote the web pages on the internet.

This master’s thesis deals with problems of the web applications with respect to accessibility. At first it describes accessibility of the web pages. There are mentioned main reasons and initiatives for making accessible web pages. The first chapter is also aims to handicapped users. The handicapped users are separated to groups according to their handicap and impacts on accessibility of the web pages. The second chapter presents methodics of the accessible website, Czech and foreign rules and lawful orders. The foreign (WCAG, Section 508) and the Czech (Blind Friendly Web and Pravidla pro tvorbu přístupného webu) representatives of the rules are introduced in the next part of this chapter. The idea of the accessible web application – electronic shop - is presented in the third chapter. There are subscribed the conception of electronic shop, advantages and disadvantages and main functions. In the next part of this chapter there are mentioned the primary rules of the writing the source code of the web pages which are used during the creating of the accessible web application of the electronic shop. Closely there are introduced scripting language PHP, database system MySQL and Cascading Styles Sheets (CSS). The part of the master’s thesis is a mentioned accessible web application of the electronic shop. The presentation is placed on http://www.xandy.cz/tmp/ and presents the accessible web system with the respect to accessibility. Creation and description of this web application is mentioned in the last fourth chapter.

The thesis focuses on the behavior of users and the performance of the selected e-shop. The theoretical part of the thesis characterizes online shopping in the Czech Republic, commercial effectiveness of websites, and the most important online website traffic sources. The applied part of the thesis is devoted to competitive comparisons of attractiveness of supply and prices from the customer's perspective. The next part of the thesis characterizes user´s behavior and evaluates the effectiveness of various online marketing channels by using web analytics and user testing. The conclusion is devoted to recommendations aimed at increasing the performance of the particular e-shop.

This diploma thesis is focused on conceptual design of photo-stock web application, which uses information management to a comprehensive solution to the problem. The first part deals with the problem definition and related areas, as well as theoretical base. There are explained main terms that relate to photo-stock business and web application technologies. Since the proposal is focused on the area of electronic sales, attention here is focused on the current form of e-commerce, statistics and specifics, which arise from the electronic shopping. Then are mentioned characteristics of two methodologies - MMDIS methodology, which focuses on the multidimensional approach to system design and Chackland soft systems methodology. Methodologies and their phases are used to identify areas that need to be addressed in the proposal. Finally, describes the principles for designing successful web applications and basic parts of web audit. The second part is focused on understanding the complex situation that concerns the intention of creating a photo-stock business draft. There are identified lines of business, objectives and strategies of the organization. Based on the company's award is presented a basic specification of the application and the required functionality. Further segmentation is performed by potential customers. System approaches are defined by the root system definitions. Then are introduced analysis of competition and SWOT analysis, which is made from two views of access to the system. Summarized and discussed are economic and technical aspects of the proposal, including the income model. It is performed process system (identify processes, their connections and their information needs). Furthermore, the proposal deals with the possibilities of outsourcing in the data storage and networking basic parts of the system. All this information is transformed into the final design solution. This is outlined in terms of customer, vendor and business perspective. They are presented modified processes that were created in the process analysis. The specification and the design is formulated by questions and answers that bring the system. The following is a brief comparison with competing projects and an outline of further development options. The conclusion includes an appraisal of the work and its benefits.

This master thesis includes a comprehensive analysis of the new car sales via the internet. The SLETPE and SWOT analyses were used for the overall analysis of the external and internal environment. The opinion about this new way of selling cars was inspected by marketing research. The current websites of companies are described and assessed, because of the importance for the implementation of e-commerce.