Thematische Bibliographien / Vztah s veřejností / Dissertationen
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Dissertationen zum Thema „Vztah s veřejností“

Autor: Grafiati
Veröffentlicht am 28. Juni 2021
Zuletzt aktualisiert am 7. Februar 2022

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1

Hrodějová, Simona. „Image a vztah s veřejností soukromé vysoké školy“. Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-72162.

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The goal of this master thesis is to summarise theoretical knowledge and characteristics of the corporate image and characteristics of public relations and subsequently to practice the PR audit and the research of the corporate image by the key target groups in the surrounding of the organization. An optimazing approach to the communication process has been developed based by outputs from the PR audit. The analysis and the research were conducted on a higher educational institution XY Ltd. The analysis of the material facts through the scientific literature and company internal documents and personal partially standardised interview were used as a methodological background for the PR audit. The subjective attitudes of the key target groups of interested persons towards corporate image was conducted with the help of questionionnaires.
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2

Konečný, David. „Návrh komunikační strategie“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442878.

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This diploma thesis deals with the elaboration of proposals or improvements in marketing communication of the Dukovany nuclear power plant. The thesis is divided into three main parts. The first part includes necessary theoretical resources for building a communication strategy. The second part comprises of various analyses, which are necessary to obtain information for the concluding part of the thesis. The proposal of the communication strategy itself is based on conclusions of the analyses focused on communication of the operator of the Dukovany NPP and on the selected communication tools currently used by this power plant. It is also based on the data acquired from the quantitative survey conducted with the purpose of finding out the actual public perception of the Dukovany NPP amongst young people and their attitude towards nuclear energy in general.
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3

Růžičková, Markéta Bc. „Online public relations“. Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-3089.

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Cílem práce je podat co nejširší přehled o problematice online public relations a jeho praktickém využití. Autorka ve své práci představuje online PR jako efektivní a účinnou formu komunikace a řízení vztahů s veřejností a poukazuje na přednosti a výhody PR prostřednictvím internetu. Analyzuje současnou situaci online PR u neziskových organizací působících na českém internetu a poukazuje na možnosti zlepšení jejich komunikačních strategií. Konkrétním výstupem z teoretických poznatků, vlastního výzkumu a zkušeností z praxe v oboru PR, je návrh strategie online public relations pro neziskovou organizaci.
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4

Smělá, Jitka. „Public relations ve zdravotnictví“. Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-75983.

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The aim of my thesis is to analyze and evaluate instruments and methods used by public relations in selected health facilities. Determine which instruments of public relations are used most often and whether the effects brought by the organization expects from them. Will be discussed and possible solutions the shortcomings and problems in this sphere.
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5

Urban, Jan. „Komunikační strategie pro firmu Ježek“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222168.

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The goal of the submitted thesis: “Analysis of company´s communication mix” is the analysis of the company´s present communication mix and proposal of a new mix. The study is divided into two parts, theoretical and practical. Theoretical part discusses the established methods of analysis a company´s internal and external environment, describes and compares particular tools of marketing communication and its principles in the theoretical level. Introduction of practical part introduces selected company. Main part analyses company´s environmental and particular tools of promotion. Last part gives proposals of the new communication mix.
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6

Wolfschützová, Irena. „Návrh marketingových aktivit společnosti“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2007. http://www.nusl.cz/ntk/nusl-221545.

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This thesis concern with marketing comunication and especially with propagation as an important factor of company success transacting in service business. First of all the attention is given to differences between marketing services and marketing product and its specific properties. Chief of the work attends to marketing service mix, mainly service propagation. Peroration of the theoretic part deal with external environment analyse. Practical part of the thesis is trying to show on czech company as an exemple how the comunication principles are applied in today´s use and value their effectiveness. Final part then gives attention to new comunication mix proposals.
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7

Součková, Eliška. „Analýza marketingových komunikací běžeckého seriálu Run Czech“. Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-200147.

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The Master's thesis deals with the commercial communications and their contemporary trends with emphasis on the sport branch. Theoretical part focuses on particular forms of commercial communications and then the running phenomena in Czech Republic is described. Practical part characterizes the marketing communications of the running circuit RunCzech, the analysis of supplied services, competition and target groups. The main benefit of the Master's thesis for the practical use is the evaluation of the communication activities and the recommendations and the ideas for the prospective marketing plans.
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8

Skryjová, Kateřina. „Návrh úprav marketingové komunikace konkrétní společnosti“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319245.

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This master s thesis was elaborated for the company ReproGenesis a.s. that works in the assisted reproduction industry. It analyses and evaluates its marketing communication and examines imperfections in this field. Based on the findings, the suggestions for propagation improvement are constructed.
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9

Josková, Michaela. „Návrh komunikační strategie podniku“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-264838.

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The goal of the thesis is an evaluation of a present communication with customers concrete company and proposal of the new communication campaign for the next years. The thesis is separated on a theoretical and practical part. The theoretical part concerns importance of a marketing communication, analysis methods of internal and external background, description of particular tools of a communication mix and it solves budget determination for communication campaign. In the practical part is described the selected company, its current situation analysis of communication mix, customer satisfaction research which is focused on current services and new communication campaign proposal.
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10

Richterová, Lenka. „Návrh propagace začínající grafické firmy“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222481.

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The master´s thesis deals with the promotion of the firm called efF creative ateliér, that works in printing industry. This work is focused on analysis of marketing environment in and out of the firm and recognizes particular forms of marketing communication. On the basis of these analyses a new promotion for firm is suggested.
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11

Fendrychová, Lucie. „Návrhy na zlepšení propagace firmy“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-264875.

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This Diploma Thesis discusses the marketing communication of the company C-FILTER FITRY, s.r.o. which distributes filters and related services. This project analyses the current situation and weaknesses of the company and looks for ways to improve its promotion in order to increase the company´s revenue.
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12

Zajíc, Vladimír. „Vliv reklamy v dražební společnosti“. Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2010. http://www.nusl.cz/ntk/nusl-232485.

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In the framework of public auctions the auction-companies work, which on the one hand face the problem of realizing the public auction from the point of view of marketing, on the other hand, at the same time, they try to be visible in the relationship the auctioneer and the auction proposer. It is a closed cycle whose task is to strengthen the marketing potential and, at the same time to increase the financial profit of the firm. The aim of this diplom thesis is focused on the advertising acivities of a smalll auction company, which at present is not very effective. This auction company has been lately rather successful and has proved its vitality, on the contrary, its profits in the form af the auctioneer´s rewards have started to stagnate. One of the reasons may be its lack of financial means which might have been released for the purpose of advertising. That is why, the aim of this diploma thesis is to avaluate the present advertising activities of an auction company. The positive and negative working of a concrete auctioneer in the public auctions market is going to be specified by help of single cases. The aim is also the identifying of the elementary mistakes giving evidences of bad advertising activities of the company. In the conclusion some recommendations concerning advertising activities are defined; their task is to enable small auction companies to make themselves more visible in the public auctions market.
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13

Dobrovská, Jana. „PR 2.0 - role nových médií v budování vztahů s veřejností“. Master's thesis, 2011. http://www.nusl.cz/ntk/nusl-312264.

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The diploma thesis "PR 2.0 - The role of new media in the building of public relations" deals with the application of new media to the process of building links with public with help of public relations tools. The target of this thesis is to provide a comprehensive outlook on options of using new media and their influence on a transformation of communication paradigm of the public relations discipline. It focuses particularly on social media that form one of the new media categories. The theoretical part follows basic definitions and key characteristics of the public relations discipline, new and social media and main differences between the "old" and "new" media. It is dealt with the implementation of social media to the process of building relations with public and their role and contribution for the public relations discipline. As an own contribution to the thesis I conducted a research. The analytical part explores particular case studies of implementation of social media to public relations activities. The case studies and their analysis are supposed to validate or invalidate the hypothesis of the influence of new media on changing paradigm of public relations.
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14

Mokrá, Eva. „Analýza vztahů s veřejností ve firmě Oriflame v rámci České republiky“. Master's thesis, 2008. http://www.nusl.cz/ntk/nusl-94708.

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15

Smutný, Petr. „Vztah veřejnosti k myslivosti a možnosti jeho ovlivnění se zaměřením na mladou generaci“. Master's thesis, 2009. http://www.nusl.cz/ntk/nusl-86542.

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16

HAJSKÝ, Ondřej. „Využití nástrojů PR ve výchovných a vzdělávacích institucích“. Master's thesis, 2010. http://www.nusl.cz/ntk/nusl-48311.

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The primary objective of this work was to introduce readers to the basic terminology in the field of Public relations and outline their ties to marketing communication. The practical part is focused (by using the results of a questionnaire survey and interview school management) determination of tools used in PR and their effectiveness, potential communication channels and factors that influence students'decisions on the selection of the following schools. After reading this thesis, the reader should have also an idea of how to evaluate the satisfaction of customers (in this case the students).
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17

Aglerová, Jana. „Problémy zviditelňování dobrovolnictví v médiích“. Master's thesis, 2011. http://www.nusl.cz/ntk/nusl-313511.

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Raising awareness of the value and importance of volunteering has been identified as one of the objectives of the European Year of Volunteering 2011. One way, how to achieve it, is promote volunteering more in the media. This thesis is based on qualitative research; based on semi-structured interviews it determines if volunteer centers and companies implementing corporate volunteering in the Czech Republic aims to promote volunteering in the media. There was also the aim to identify what are the motives for promoting volunteering in the media, and if organizations experience any problems or barriers in doing so. For comparison, non-profit organizations with public collection were also interviewed.
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18

SOLAROVÁ, Petra. „Návrh externí komunikace pro Robert Bosch, spol. s r. o“. Master's thesis, 2012. http://www.nusl.cz/ntk/nusl-136633.

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My diploma thesis deals with external communication with a view to public relations. It´s applied on Robert Bosch company, spol. s r. o., Ceske Budejovice. The main objective was creating an own proposal of external communication for year 2012, aimed at one interest group of the company. This group includes university students with technical and economic specialization = potential future employees of the company. In my proposal there are some suitable elements from new trends in marketing communication (viral marketing, guerilla marketing, event marketing).
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19

Černá, Michaela. „Tištěné obecní zpravodaje v okrese Praha-východ“. Master's thesis, 2012. http://www.nusl.cz/ntk/nusl-307490.

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ČERNÁ, Michaela. Tištěné obecní zpravodaje v okrese Praha-východ. Praha, 2012. 221 s.: Diplomová práce (Mgr.) Univerzita Karlova, Fakulta sociálních věd, Institut komunikačních studií a žurnalistiky. Katedra mediálních studií. Vedoucí diplomové práce Doc. PhDr. Barbara Köpplová, CSc. ABSTRACT Municipal bulletins are specific type of local media, which are not described enough in the Czech Republic. Theses Printed Municipal Bulletins in Prague-East District (Theses) should extend the work, which is necessary for an objective understanding of the functioning of this part of media landscape. The content of Theses is the description of municipal bulletins in the selected region. In the first part, Theses summarizes the theoretical knowledge about municipal bulletins. It presents the basic terminology, legal aspects of municipal bulletins, functions of local media including municipal bulletins and ethical aspects of their publishing. Furthermore, Theses briefly defines researched region and describes methodology, which is used in the practical part of Theses. The practical part of Theses examines municipal bulletins in the Prague-East district. It brings together the list of them and analyzes some of them in detail. On this selected sample of municipal bulletins of Prague-East district Theses elaborates how are...
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20

CHLÁDEK, Lukáš. „Marketingová komunikace ve vybraném podniku“. Master's thesis, 2016. http://www.nusl.cz/ntk/nusl-251769.

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