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Auswahl der wissenschaftlichen Literatur zum Thema „Velkoobchodní společnost“

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Dissertationen zum Thema "Velkoobchodní společnost"

1

Ermolin, Daniil. „Marketingový audit vybrané společnosti“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442956.

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The master‘s thesis deals with marketing auditing of company Tungaloy Rus with a special focus on its employees’ satisfaction. The theoretical part of the thesis defines the meaning and importance of marketing audit, as well as the concept of employees’ satisfaction and modern approaches to its measurement. The analytical part of the thesis focuses on performing the marketing audit of company Tungaloy Rus and surveying the satisfaction of its employees. The proposal part of the thesis aims to making a set of recommendations based on the results of the marketing audit and the satisfaction research, which leads to improving the company's marketing activities.
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2

Šrámková, Eva. „Návrh marketingové strategie pro velkoobchodní činnost společnosti“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222741.

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Předmětem diplomové práce je průzkum vztahů společnosti IN CAR centrum s.r.o. s jejími velkoobchodními odběrateli. Na základě shromážděných teoretických východisek a analýzy současného stavu společnosti je navržena strategie vedoucí ke zlepšení úrovně poskytovaných služeb a zkvalitnění spolupráce s partnery. Cílem diplomové práce je navrhnout marketingovou strategii pro velkoobchodní činnost, která povede ke zlepšení současné situace a celkovému ozdravení společnosti.
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3

Křížek, Martin. „Stanovení hodnoty společnosti PHOENIX lékárenský velkoobchod, a.s“. Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193302.

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The main goal of this master's thesis is to estimate a value of company PHOENIX lékárenský velkoobchod a.s. the largest pharmaceutical distributor in the Czech Republic as of 31st January of 2014. Information regarding the value of the company is utilized by the management of the company. First part of this thesis serves as theoretical summary of used analytical technics. The second and the most important part of this thesis focuses on estimation of the value of the company, to analyse its position on the czech market, to analyze its financial health and to prepare actual financial plan. The primary method used for evaluation of the company is free cash flow to the firm. In order to present suitable comparison, Economic Value Added method is used as well.
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4

Golík, Martin. „Analýza a návrh řešení specifického CRM pro vybranou společnost“. Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-150265.

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The diploma thesis describes the process of CRM tool implementation project from project plan to the selection of an appropriate solution. The project is a result of cooperation with specific company. The main goal is to offer a solution of a software tool for managing relationship with business partners of company wholesale, more effective managing and controlling of wholesale representatives. The final solution is a result of consultations with company management, company wholesale representatives and representatives of CRM vendors. The benefit of this thesis is a solution of CRM tool, which is capable to solve actual problems and fulfill company requirements. The benefit is also a documented initial analysis and a process of selecting CRM tool in wholesale company. So the thesis could be used as basis for selection of CRM tool in other wholesale companies. The thesis is divided into theoretical and practical part. The theoretical part enlightens the topic of CRM. The practical part, which prevails in the text, consists of a project plan initial analysis, CRM market analysis and analysis of specific CRM tools.
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5

Doležal, Jiří. „Ekonomická analýza společnosti VESPO s.r.o“. Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-85327.

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The goal of the Master's thesis "Economic analysis of company VESPO, s.r.o." is to assess the economic and financial situation of the company VESPO, s.r.o. and charaterize its performance and competitiveness. The Master's thesis is divided into theoretical and practical part. In the first part there is a descripton of theoretical basis, methods and processes of economic analysis. Practical part is focused on aplication of methods of economic and financial analysis. At the beginning of the theoretical part, the horizontal and vertical analysis is carried out which is followed by the analysis of ratios and working capital. Further, there is a aplication of bankruptcy and creditability models, calculation of economic value added and intercompany comparison. The final assessment of economic situation of the company is worked out in the conclusion.
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6

Dobrovolný, Vladimír. „Oceňování majetku - ocenění společnosti WISSA, spol. s r.o“. Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-10574.

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The aim of this thesis is to determine the market value of the company WISSA, spol. s r.o. Methods used to calculate the value are free cash flow to the firm, from which the value of debt is subtracted, and free cash flow to the equity. Both methods are based on the financial plan forecasting years 2009-2013. Financial plan was made according to information from financial and strategic analysis which maps not only macro economical but also branch and firm factors.
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7

Berková, Hana. „Možnosti rozvoje malé obchodní firmy“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222337.

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The degree project „Development Possibilities of Small Retail Company“ analyses problems relating to the development possibilities of small trading company. This diploma thesis contains a project which aims to lead an existing company to the higher prosperity level and to increase market ratio.
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