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Auswahl der wissenschaftlichen Literatur zum Thema „Transcendental marketing“
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Zeitschriftenartikel zum Thema "Transcendental marketing"
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Martirano, Melissa M. „Transcendental Phenomenology: Overlooked Methodology for Marketing Research“. International Journal of Marketing Studies 8, Nr. 3 (25.05.2016): 58. http://dx.doi.org/10.5539/ijms.v8n3p58.
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<p>When marketing researchers select their methodology, two main choices are open to them: qualitative and quantitative. Quantitative has long been associated with scientific, empirical research based on statistics and numerical comparisons, considered by some marketing analysts to be objective and empirical. Qualitative methods are favored for “soft” social science and humanities research as a means to explore human opinions and perceptions through first-hand experience. Thus there has been a longstanding problem of pursuing qualitative research that is considered as free from bias and accurate as its quantitative counterpart. One philosopher who set out to imbue qualitative methodology with the same credibility given quantitative was Edmund Husserl, an early 1900s German philosopher. He developed transcendental phenomenology as a methodology that could explore experiences with the same objectivity as quantitative styles via surpassing the preconceptions of the researcher through use of a primordial fugue state called epoché. Although researcher would use qualitative tools such as interviews and questionnaires, inquiries would be formulated and analyzed free from preconceptions and bias, processed via bracketing of the most common responses. Husserl’s writings were hard to decipher and not as readily adapted to research as other qualitative methods, including hermeneutic phenomenology, which includes researcher input. Nevertheless, if used properly, even for such unlikely-seeming research projects as those dealing with marketing, transcendental phenomenology can produce valid and reliable results yielding valuable information for philosophical purists capable of rigor and discipline.</p>
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Nordin, Fredrik. „Transcendental marketing: a conceptual framework and empirical examples“. Management Decision 47, Nr. 10 (13.11.2009): 1652–64. http://dx.doi.org/10.1108/00251740911004736.
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Yusron, Ahmad. „Marketing untuk Menghadapi Masyarakat Ekonomi Asean (MEA)“. JURNAL EKOMAKS : Jurnal Ilmu Ekonomi, Manajemen, dan Akuntansi 7, Nr. 2 (18.01.2019): 89–93. http://dx.doi.org/10.33319/jeko.v7i2.11.
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Abstract: A "whole" marketing process must take into account the transcendental element. Because, even though the marketer has been able to make customer smiles but with his actions to anger God the customer (Allah SWT). To speed up the economy in a country even to do international cooperation. MEA is a form of ASEAN economic integration in the sense that there is a free system among ASEAN countries. Indonesia and nine other ASEAN member countries agreed on the ASEAN Economic Community (MEA) Agreement. All ASEAN member countries will soon face a single, open market based on production. The establishment of the MEA aims to improve the welfare of all ASEAN members to face bank interest. It requires inter-sectoral policy coordination to seek solutions to prepare competit- able national industries. ASEAN needs to develop and have a competitive strategy. ASEAN needs to develop and have a great strategy and welcome MEA. Keywords: Marketing Islamic, Asean Economic Community
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Alfattal, Eyad. „A New Conceptual Model for Understanding International Students’ College Needs“. Journal of International Students 6, Nr. 4 (01.10.2016): 920–32. http://dx.doi.org/10.32674/jis.v6i4.326.
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This study concerns the theory and practice of international marketing in higher education with the purpose of exploring a conceptual model for understanding international students’ needs in the context of a four-year college in the United States. A transcendental phenomenological design was employed to investigate the essence of international students’ needs within their study experiences and explore a conceptual model that can explain these needs. Qualitative data were collected from 12 undergraduate and graduate international students through semi-structured interviews. Using thematic analysis, findings expand typical marketing mix frameworks and advance an eight-dimensional international student needs model: Program, Place, Price, Promotion, Process, People, Physical Facility, and Peace.
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Jafari, Aliakbar, und Ahmet Süerdem. „An analysis of material consumption culture in the Muslim world“. Marketing Theory 12, Nr. 1 (08.02.2012): 61–79. http://dx.doi.org/10.1177/1470593111424184.
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In this paper, we examine the notion of material consumption culture in Islamic societies. We differentiate between institutionalized religion and religion as culture. We contest the orientalist portrayal of Islam as a fanatic ideology opposed to western modernity’s features of secularism, individualism and pluralism. With reference to the Qur’anic text, we discuss that such qualities are embedded with Islam. We do not interpret the Qur’an from a theological perspective; rather, we seek to demonstrate the possibilities of its multiple interpretations. We argue that, in their everyday life consumption practices, Muslims (re)interpret religious guidelines in different ways, and refer to Islam as a transcendental set of guidelines to make better sense of their cultural practices in different ways. We summarize our discussion by highlighting the importance of analysing the culture of consumption from the lens of insiders and offer directions for future research.
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Minowa, Yuko. „Practicing Qi and consuming Ki: Folk epistemology and consumption rituals in Japan“. Marketing Theory 12, Nr. 1 (01.02.2012): 27–44. http://dx.doi.org/10.1177/1470593111424185.
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Folk epistemology is a study of the commonsense knowledge and internalized beliefs of ordinary people. This paper discusses consumer knowledge in the context of consumption rituals in Japan. Studying the development of local knowledge is imperative in consumer research, despite accelerating globalization, because knowledge and reasoning cannot be separated from the history in which they are embedded. Prior research tended to treat knowledge projects and consumption rituals as sequential conceptions. The purpose of this study is to propose a model of transcendental consumption rituals, underpinned by cultural pragmatics and ontological liquidity. The proposed model entails a holistic approach to consumer rituals, synthesizing both synchronic and diachronic aspects of the rituals. Metaphors in language and tacit knowledge influence folk epistemology of consumption rituals. Ontological viscosity and the spiritual center of gravity are proposed to better explain the dynamism of consumer rituals in a relatively monolithic culture.
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Martirano, Melissa. „Effects of Marketing Theories and Customer Relationship Management on Small Colleges“. International Journal of Marketing Studies 8, Nr. 4 (27.07.2016): 94. http://dx.doi.org/10.5539/ijms.v8n4p94.
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<p>The purpose of this study is to examine the impact of marketing options on college selection, and of CRM tools on marketing efficiency. Five theories of marketing options and efficiency, including Customer Relationship Management, will undergird this study. The problem herein is that small colleges in particular must determine ways to market themselves, optimize use of technology, and increase enrollment in order to compete with other post-high school options. The purpose of this study is to examine the impact of marketing options on college selection, and CRM tools on marketing efficiency, using selected theories of marketing options and efficiency as theoretical framework. This study will be conducted utilizing qualitative methodology; information-gathering tools used will be interviews and questionnaires. Data interpretation will be through thematic analysis influenced by elements of transcendental phenomenology. The participants will be approximately 20 currents and former administrators/faculty from small colleges (fewer than 1000 students) from schools in the Mid-Atlantic region, and approximately 400 students enrolled in those schools. The administrators will be interviewed; the students will answer questionnaires. All inquiries are drawn from research questions that reflect the problem, purpose and theoretical framework of this study.</p>
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Raza, Syed Ali. „Value Co-Creation in Branding Social Marketing Services: An Exploratory Study“. Journal of Social and Development Sciences 6, Nr. 3 (30.09.2015): 50–57. http://dx.doi.org/10.22610/jsds.v6i3.852.
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The study intends to determine how informally social pioneering initiative in terms of value cocreation gets transformed into vibrant social brands having credibility and sustainable dimensions. This phenomenon is critical to study in order to advance the body of knowledge of social marketing, particularly in context to branding social causes. The rationale for continuing with conventional approaches reinforces model ways of thinking in social marketing. This is one of the reasons that several efforts were made to promote development programs like Millennium Development Goals, Non-smoking, and environmental conservation have barely come to fruition. Lack of success or failure could only be attributed due to lack of conceptual advancement and developing innovative techniques to transform the creative ideas of social marketing into practices. This research transcends the traditional approaches taking group rather than individual as a unit of analysis. An exploratory study has been conducted to find out what are the major determinants, ideas and thoughts that transform social pioneering initiatives in to a credible brand. The study confirms that value co-creation is a function of transcendental values that people experience while interacting and consuming social marketing services.
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Valenzuela Fernandez, Leslier Maureen, Carolina Nicolas, José M. Merigó und Francisco-Javier Arroyo-Cañada. „Industrial marketing research: a bibliometric analysis (1990-2015)“. Journal of Business & Industrial Marketing 34, Nr. 3 (01.04.2019): 550–60. http://dx.doi.org/10.1108/jbim-07-2017-0167.
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PurposeThe purpose of this paper is to determine the most influential countries and universities that have contributed to science in the field of industrial marketing research during the period from 1990 to 2015.Design/methodology/approachBibliometric methodology is adopted, focusing on the most productive and influential countries and universities within this discipline, for the scientific community analyzing journals listed in the Web of Science (WoS) database from 1990 to 2015 and is supplemented by using VOS viewer to graph the existing bibliometric networks for each and every variable.FindingsEvidence that the USA and UK remain leaders in the investigation of industrial marketing research. Finland stands at the third place, leaving Australia and Germany behind. In reference to the universities, Michigan State University ranks as the leader.Research limitations/implicationsThe process of data classification originates from WoS. Moreover, to provide a comprehensive analytical scenario, other factors could have potentially been considered such as the editor’s commitment to leading journals, to partnerships and conferences, as well as other databases.Originality/valueThis paper takes into account alternative variables that have not been previously considered in previous studies, such as universities and countries in which the transcendental contributions to this field have taken place, providing a closer look, which gives rise to further discussions and studies with more detail to the history of this science in the future.
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Joshi, Amrita. „Vedantic applications of augmented reality for strategic social marketing campaigns in India“. Journal of Indian Business Research 10, Nr. 3 (20.08.2018): 256–73. http://dx.doi.org/10.1108/jibr-10-2017-0189.
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Purpose Social outreach campaigns such as mainstream commercial marketing campaigns are drawn to digital communication practices for increased visibility, speed and recall. This paper aims to highlight the usefulness and application of augmented reality (AR) technologies and proposes a change-driven usage of the AR environments for social marketing. Design/methodology/approach Paradigmatic structural analysis is used to extract the underlying schematic forms. A multimodal analytic approach is used to propose the conceptual framework. Findings AR is defined vis-à-vis conceptualizations of reality and hyper-reality from the Vedantic philosophical texts and treatises. The study examines and demonstrates an earlier version of AR expression in ancient times in the use of spatio-temporal constructs and their degrees of modality. It derives a conceptual schema based on AR resonant applications in narratives from the Vedantic literature. Based on these, the study highlights the persuasive appeal and co-creative potential of these illustrative examples to recommend marketing communication strategies for social outreach campaigns. Research limitations/implications The analysis recognizes a conceptual bridge between human extra-sensory/transcendental ability and contemporary technology. This study identifies five propositional structures (PS). It opens up the field of social marketing research to alternative methodologies such as multimodal analysis. Practical implications While most of contemporary AR usage is in commercial marketing, this study has derived specific guiding principles/propositional structures. These can be applied to create specific virtual environments that can simulate and demonstrate desirable societal outcomes and behaviours. As newer technologies permit further and more futuristic design interventions, developers could experiment with transitional states to impact behaviours, with implications for experimental layering of information. Originality/value This study responds to a call for innovative design interventions in the field of social marketing. Its originality lies in its use of the Vedantic framework which has not been explored in this direction elsewhere.
Dissertationen zum Thema "Transcendental marketing"
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Robertsson, Ella, und Jenny Nylander. „Är det möjligt att marknadsföra på ett hållbart sätt? : En studie om slow fashionföretags förhållningssätt till marknadsföring“. Thesis, Högskolan i Skövde, Institutionen för handel och företagande, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-20067.
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Företag inom slow fashion arbetar mer med hållbarhet, både för konsumenterna och deras anställda. Det är stort fokus på att miljön ska bevaras medan företagen konkurrerar med fast fashionkedjor som massproducerar kläder och säljer till låga priser. Det stora problemet inom industrins produktion handlar om hur man ska försöka minska utsläpp och påverkan på miljön samt hantera överkonsumtionen genom hållbar marknadsföring. Studiens syfte är att utvärdera vilka karaktärsdrag slow fashion företag har gentemot fast fashion företag och hur slow fashion företag inom klädindustrin marknadsför sitt hållbarhetsarbete till konsumenterna. Studien undersöker även hur företagen arbetar med marknadsföring för att nå ut till sina nuvarande och framtida konsumenter. Studien har en kvalitativ ansats och det empiriska materialet samlas in genom semistrukturerade intervjuer med fyra slow fashion företag. Vi har även samlat in empiriskt material genom undersökningar av företagens offentliga material så som hemsidor och sociala medier för att komplettera intervjuerna. Resultatet analyseras med hjälp av tidigare forskning och begreppen slow- jämfört med fast fashion och marknadsföring. Vidare analyseras företagens ansvar med hjälp av begrepp och modeller inom triple bottom line, corporate social responsibility, certifieringar och legitimitet. Det sista inom studien som analyseras är konsumentens ansvar i form av politisk konsumtion samt aktiviteterna bojkott och buycott. Resultaten visar att alla fyra företagen är positiva till att arbeta med hållbarhet för att förbättra miljön och deras arbete kommer inte avta men att företagen vill nå ut till fler konsumenter och minska konsumtionen genom att påverka konsumenterna till att göra färre onödiga inköp.Slow fashion companies work more with sustainability, both for consumers and their employees. There is a strong focus on preserving the environment while companies compete with fast fashion chains that mass-produce clothes and sell at low prices. The big problem in industrial production is about how to try to reduce emissions and impact on the environment and manage overconsumption through sustainable marketing. The purpose of the study is to evaluate the characteristics of slow fashion companies in relation to fast fashion companies and how slow fashion companies in the clothing industry market their sustainability work to consumers. The study also examines how companies work with marketing to reach their current and future consumers. The study has a qualitative approach, and the empirical material is collected through semistructured interviews with four slow fashion companies. We have also collected empirical material through studies of the companies' public material such as websites and social media to supplement the interviews. The results are analyzed with the help of previous research and the concepts of slow- vs. fast fashion and marketing. Furthermore, corporate responsibility is analyzed with the help of concepts and models within triple results, corporate social responsibility, certifications, and legitimacy. The last thing in the study that is analyzed is the consumer's responsibility in the form of political consumption and the activities boycott and buycott. Results show that all four companies are positive about working with sustainability because the environment and their work will decline, but that the companies want to reach more consumers and choose consumption by influencing consumers to make fewer unnecessary purchases.
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Liu, Hsin-I., und 劉欣宜. „Investigating Relations among Experiential Marketing, Transcendent Customer Experience and Consumer Behavior: A Case Study of Eslite Bookstore“. Thesis, 2018. http://ndltd.ncl.edu.tw/handle/25swp5.
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碩士國立政治大學
國際傳播英語碩士學位學程(IMICS)
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The research purpose of this study is to investigate the operation and effect of experiential marketing with specific focus on Eslite Bookstore. Firstly, the study examines how three modules from experiential marketing theory, sense marketing, feel marketing, and relate marketing, are related to immersive customer experience, the theory of which is based on transcendent customer experience. This study also examines whether the experience itself may lead to greater level of consumer satisfaction, consumer loyalty, and customer-based brand equity. This study utilized online survey and collected 272 valid responses; afterwards, simple regression, mediation analysis and hierarchical regression were conducted to investigate the hypotheses and research questions. This study found that sense marketing, feel marketing and relate marketing play significant roles in leading to greater level of consumer satisfaction, consumer loyalty, and customer-based brand equity through the mediation of immersive customer experience (also titled as TCE in the paper), indicating that atmosphere created by the marketers should be considered as an important factor when managing customer experience. It is likely that the experience can be extended as a positive perception to the brand awareness and brand image, and to reach the goal, transcendent customer experience serves as a mediator in order to put experiential marketing into effect, which provides insights for academy and industry seeking to shed light on the effect of experiential marketing.
Buchteile zum Thema "Transcendental marketing"
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Ahmad, Nyarwi. „The Internet, Social Media, and Knowledge Production and Development of Political Marketing“. In Social Media Marketing, 1465–96. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-5637-4.ch068.
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Though the use and development of the Internet, World Wide Web and social media and their impacts on politics have been robustly investigated, specific attention has not yet been paid to explore the impact of adaptation and use of social media by political actors and organizations on the knowledge production and generation of political marketing. In order to fill this knowledge gap, a conceptual framework to explore modes of knowledge production and generation of political marketing has been proposed. The transcendental realism approach postulated by Bhaskar (1998, 2008) and the meta-theoretical assumptions of political marketing proposed by Henneberg (2008) were adopted. A content analysis of 320 articles of Journal of Political Marketing published in between 2002 and 2015 was carried out. This work reveals that the adaptation and use of the Internet and social media have been accounted for in producing and generating the operational or the rudimentary-conceptual or the established-conceptual knowledge of political marketing.
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Ahmad, Nyarwi. „The Internet, Social Media, and Knowledge Production and Development of Political Marketing“. In Civic Engagement and Politics, 562–93. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7669-3.ch028.
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Though the use and development of the Internet, World Wide Web and social media and their impacts on politics have been robustly investigated, specific attention has not yet been paid to explore the impact of adaptation and use of social media by political actors and organizations on the knowledge production and generation of political marketing. In order to fill this knowledge gap, a conceptual framework to explore modes of knowledge production and generation of political marketing has been proposed. The transcendental realism approach postulated by Bhaskar (1998, 2008) and the meta-theoretical assumptions of political marketing proposed by Henneberg (2008) were adopted. A content analysis of 320 articles of Journal of Political Marketing published in between 2002 and 2015 was carried out. This work reveals that the adaptation and use of the Internet and social media have been accounted for in producing and generating the operational or the rudimentary-conceptual or the established-conceptual knowledge of political marketing.
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Ahmad, Nyarwi. „The Internet, Social Media, and Knowledge Production and Development of Political Marketing“. In Harnessing Social Media as a Knowledge Management Tool, 177–208. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-0495-5.ch009.
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Though the use and development of the Internet, World Wide Web and social media and their impacts on politics have been robustly investigated, specific attention has not yet been paid to explore the impact of adaptation and use of social media by political actors and organizations on the knowledge production and generation of political marketing. In order to fill this knowledge gap, a conceptual framework to explore modes of knowledge production and generation of political marketing has been proposed. The transcendental realism approach postulated by Bhaskar (1998, 2008) and the meta-theoretical assumptions of political marketing proposed by Henneberg (2008) were adopted. A content analysis of 320 articles of Journal of Political Marketing published in between 2002 and 2015 was carried out. This work reveals that the adaptation and use of the Internet and social media have been accounted for in producing and generating the operational or the rudimentary-conceptual or the established-conceptual knowledge of political marketing.
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de Vries, Imar. „Propagating the Ideal“. In Mobile Computing, 1946–59. IGI Global, 2009. http://dx.doi.org/10.4018/978-1-60566-054-7.ch157.
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In this chapter, visions of mobile communication are explored by focussing on idealised concepts surrounding wireless technology. By examining sources on the development, marketing, and use of wireless technology, I contextualise these visions within earlier accounts of ideal communication found in media history and isolate the regularities that are part of these accounts. On close examination, a paradox reveals itself in these regularities, one that can be described as resulting from an uneasiness in the human communication psyche: an unfulfilled desire for divine togetherness that clashes with individual communication needs. While the exact nature of this paradox—innate and hardwired into our brains, or culturally fostered—remains unknown, however, I assert that the paradox will continue to fuel idealised ideas about future communication technology. I conclude with the observation that not all use of mobile technology can immediately be interpreted as transcendental, and that built-in locational awareness balances the mobile communication act.
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de Vries, Imar. „Propagating the Ideal“. In Information Communication Technologies, 3475–88. IGI Global, 2008. http://dx.doi.org/10.4018/978-1-59904-949-6.ch244.
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In this chapter, visions of mobile communication are explored by focussing on idealised concepts surrounding wireless technology. By examining sources on the development, marketing, and use of wireless technology, I contextualise these visions within earlier accounts of ideal communication found in media history and isolate the regularities that are part of these accounts. On close examination, a paradox reveals itself in these regularities, one that can be described as resulting from an uneasiness in the human communication psyche: an unfulfilled desire for divine togetherness that clashes with individual communication needs. While the exact nature of this paradox—innate and hardwired into our brains, or culturally fostered—remains unknown, however, I assert that the paradox will continue to fuel idealised ideas about future communication technology. I conclude with the observation that not all use of mobile technology can immediately be interpreted as transcendental, and that built-in locational awareness balances the mobile communication act.
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de Vries, Imar. „Propagating the Ideal“. In Information Communication Technologies and Emerging Business Strategies, 1–19. IGI Global, 2007. http://dx.doi.org/10.4018/978-1-59904-234-3.ch001.
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In this chapter, visions of mobile communication are explored by focussing on idealised concepts surrounding wireless technology. By examining sources on the development, marketing, and use of wireless technology, I contextualise these visions within earlier accounts of ideal communication found in media history and isolate the regularities that are part of these accounts. On close examination, a paradox reveals itself in these regularities, one that can be described as resulting from an uneasiness in the human communication psyche: an unfulfilled desire for divine togetherness that clashes with individual communication needs. While the exact nature of this paradox—innate and hardwired into our brains, or culturally fostered—remains unknown, however, I assert that the paradox will continue to fuel idealised ideas about future communication technology. I conclude with the observation that not all use of mobile technology can immediately be interpreted as transcendental, and that built-in locational awareness balances the mobile communication act.