Dissertationen zum Thema „Tourist bookings“

The main aim of this study was to investigate current search behaviour among Saudi consumers of travel services, to establish their attitudes towards, and adoption of online search and booking processes. It also aimed to explore current experiences within travel agencies of the adoption of online booking systems in the Saudi Arabian market. The study relied on a multi-method research design, with a focus on using both qualitative and quantitative data across three sequentially organised phases of data collection. Phase one centred on in-depth interviews with Saudi travel agents; phase two adopted a combined approach, using observation and semi-structured interviews, with a focus on getting a comprehensive insight into Saudi consumer search behaviour. In phase three, the researcher undertook a survey of internet adoption and search behaviour with a cross-section of Saudi consumers, located in the UK (N=481). Findings from the first phase demonstrated that Saudi Arabian travel firms continue to rely on offline booking methods and have been relatively slow to adopt online systems. Key factors influencing the adoption of online travel booking technology included attitudinal and cultural factors and an absence of customer trust, security and privacy. The second phase results indicated that information search and evaluation emerged as a single highly integrated process, however behavioural elements within the process varied across individuals, according to their search strategy and level of prior experience. In phase three, the key relationships in the conceptual model were examined, notably the relationship between search constructs and purchase intention. Only a few past studies have examined information search and evaluation in relation to purchase in emerging markets. This study offers a more in-depth perspective on search intention and information search and evaluation in the pre-purchase stage for online travel products. Key insights have emerged on the nature of the relationship between search intention, information search and evaluation and purchase intention through the development of a more comprehensive conceptual framework than in prior studies. The qualitative research demonstrated a) how search ability and search strategies were reflective of confident and well-established search behaviour on the part of Saudi consumers and b) gender and regional variations c) that the nature of information search and evaluation is shaped by behavioural differences at an individual consumer level. The study also offers a deeper understanding of the challenging perceptions that exist with regards to the slow adoption of online travel processes among Saudi Arabian travel firms.

The diploma thesis Performing arts agencies and their activities investigates a potential of booking agencies and touring theatre projects. It perceives them as the instrument of prolonging economic life and enhancing self - sufficiency of projects made by independent theatre companies and individual artists. Examples of foreign booking agencies aim to show what kind of services these agencies provide and in what manner they facilitate artists in the development of their careers. Second part of the thesis surveys specific situation in Czech Republic. It determines main obstacles which refrain touring projects of independent theatre companies and individual artists from being efficient. The results of this thesis are a design of subject that could substitute booking agency in Czech settings and also a proposal of whole system changes that would allow efficient touring projects of Czech independent theatre companies and individual artists.

Travel agents, traditionally the sector of the travel and tourism industry that has held a strong position of power by providing an important link in the distribution channel between principals and consumers, are now finding their business under threat. Rapid changes in consumer demand, information technology and business systems are impacting on travel agency viability around the world. Increasing distribution costs have seen travel principals aiming to reach their customers with distribution that is much more direct than in the past, cutting the travel agent out of the system, or at the very least, reducing agency commissions. Strategic alliances have also given suppliers - particularly airlines - marketing synergies, and again reduced their need to rely on agents to distribute their product. Further synergies have come from the use of diagonal integration, a process whereby firms use information technologies to logically combine services for best productivity and most profitability; for example, Internet booking plus electronic ticketing. In addition the motivations and consumer behaviour of travellers are changing. The &64;new tourists&64; want experiences, not just a vacation, are more likely to know what they want, to do their own pre-purchase research, and to have a stronger preference for tailor-made arrangements. This market is independent, and more likely to rely on the Internet as a source of tourism information than to rely on the services of a travel agent to plan their trip. This thesis analyses the changes in the travel and tourism distribution system that point towards the apparent disintermediation of travel agents, and makes recommendations for new marketing strategies for travel agents, so that they may retain their viability into the twenty-first century.

This master thesis is analyzing effects and ways of gaining customers from on-line booking portals whose main function is to provide their registered used with customers for their accommodation. This work will concentrate on influence and ability of on-line portals to fill capacities of accommodation. This work will discover advantages and disadvantages of these portals based on opinion of registered users. The main goal is to determine which portals are the best on the Slovak market and what value added they have for registered users -- registered owners of accommodation.

Nowadays many travelers choose to book their trips via online booking sites instead of visiting physical travel agencies. This has changed the way the physical travel agencies operate their businesses and has forced them to adapt to new strategies in order to stay alive in this new reality of the industry. The comfort of the digitization pushes the world toward internet and online services, which implicitly mean that physical shops has become less important even in tourism industry where potential travelers go to digital platforms to reach out for information as well as to plan and choose their destinations. The aim of our study was to investigate how digitization has affected the way passengers book their package holidays and how it affects physical travel agencies and their businesses. With the help of our method, which consist of interviews and a questionnaire, we were able to collect empirical data for compilation and analyses and thus to draw our final conclusions.<br>Idag väljer många resenärer att boka sina resor via onlinebokningssidor istället för att besöka fysiska resebyråer. Detta har förändrat resebyråernas sätt att vara som verksamhet och även fått de att tänka ut nya tillvägagångssätt och strategier för att kunna hålla sig aktiva inom den turistiska marknaden. Vi lever i en alltmer digitaliserad värld där det mesta skall göras online, detta har lett till att fysiska verksamheter är mindre märkbara inom sina områden eftersom potentiella resenärer tar sig till digitala plattformar för att både nå ut till information samt för att planera och bestämma sina resmål. Studiens syfte är att undersöka hur digitaliseringen har påverkat resenärernas sätt att boka sina paketresor samt hur digitalisering berör fysiska resebyråer och deras verksamheter. Med hjälp av våra två metodval som består av intervjuer och en enkät kunde vi samla vårt empiriska material som sedan sammanställdes och analyserades vilket ledde till våra slutliga slutsatser.

The purpose of this study is to investigate the correlation of U.S. domestic air travelers and patterns of air travel purchase within the U.S. air travel industry. Influences on the patterns of air travel purchase involved 1) demographic characteristics of travelers 2) benefits to the customer 3) customer attitude toward service providers' (defined as airlines, web-based travel agents, and traditional travel agents and 4) information sources used to select and book a flight for business and leisure trips.

This master thesis deals with information systems used by tourism. Its aim was to map the accommodation reservation systems, describe their characteristics from the prospective of both accomodation providers and their clients and describe the associated business processes. Existing reservation systems on the accommodation market were evaluated according to preselected criteria. A perfect the reservation system was proposed based on the investigation of the characteristics and criteria compliance.

博士<br>中華大學<br>科技管理博士學位學程<br>102<br>Abstract The purpose of this study is to examine the moderating effects of individual differences--namely gender, age, and experience--in a unified theory of acceptance and use of technology (UTAUT2) model on various constructs, including performance expectancy, effort expectancy, social influence, facilitating condition, hedonic motivation, price value, habit behavior, behavioral intention, and use behavior. The subjects of this study were customers of 17 international hotels located in four different metropolitan areas: Taipei City, New Taipei City, Taichung City, and Kaohsiung City. A total of 680 surveys were distributed and 488 were returned, with a returning rate of 71.76%. The collected data were analyzed using SPSS 20.0 and Warp PLS 4.0. 1. The study results indicated that demographic variables and the Internet use explained 11.6% of total variances of behavioral intention for using online hotel booking by international hotel customers. 2. The study findings reported that demographic variables and the Internet use explained 35.6% of total variances of use behavior in online hotel booking by international hotel customers. 3. With UTAUT2 used to examine the use of online hotel reservations by international hotel customers, the results showed that behavioral intention is moderated by several constructs, such as performance expectancy, social influence, facilitating condition, hedonic motivation, price value, and habit behavior. While facilitating condition and habit behavior both had positive impacts on use of online hotel booking, no significant difference was found to exist between effort expectancy and behavioral intention, and between behavioral intention and use behavior. 4. First, the impact of performance expectancy and social influence on behavioral intention is moderated by gender. Second, the impact of effort expectancy, social influence, and hedonic motivation on behavioral intention is moderated by age. The impact of habit behavior on use behavior is as well moderated by age. Finally, the impact of social influence, facilitating condition, price value, use behavior on behavioral intention is moderated by experience. The impact of facilitating condition on use behavior is moderated by experience, too. 5. The study results reported no significant difference between demographic characteristics (i.e., gender, nationality, and education) of international hotel customers and constructs (i.e., performance expectancy, effort expectancy, social influence, facilitating condition, hedonic motivation, price value, and habit behavior.) Significant difference was found between social influence and hedonic motivation if marital status was included. Significant difference was also reported between effort expectancy and habit behavior if age was considered. Moreover, the study results suggested significant difference between hotel location and several constructs, including performance expectancy, effort expectancy, facilitating condition, and price value. The empirical findings suggested that future studies may further explore the possibility of using UTAUT2 to examine intentions of using online hotel booking by potential hotel customers. Specific managerial strategies should also be discussed to improve customers’ online hotel booking experience.

碩士<br>國立臺北教育大學<br>數位科技設計學系(含玩具與遊戲設計碩士班)<br>106<br>For the rapid network development, the consumers pan their tourist life via network to reserve room, it come to be a trend. Hence, more and more consumers love travel, but increased consumers, it will be ineffective when hotel operators manage a large number order forms, spend a lot of time and man power, it will impact service quality and operating performance. Therefore, we need a good management system to know each consumers reserved room information, record the sum of the transaction and reserved room date, it will enhance performances and save man power, increased advantages and service qualitys, the design and plan of reserved room management system is an one of most trend in the future, our research is based on above idea to design and develope. The aim of our research is to merge reserved room management system and shopping mall and apply it, the general reserved room manage system only provided consumers to reserved room feature, there is management a feature that can provide consumers to shopping at the same time between reserved room, after reserved finish, they can use reserved number to continue shopping in some stores that have cooperations with hotel operators, according their reserved room type to enjoy different discount in those stores, it can enhance desire of consumptions, and then increased revenue, except for providing a good services to customers, it also increased performances and revenue of hotels and stores. Based on operators and consumers requirement, we design a reserved room management system, operators can manage each consumers requirement easily, enhanced service quility, and merged shopping mall to make hotels and stores to cooperate to inspire desire of consumptions, in this way, hotel operators can communicate with consumers easily, understand and satisfy their requirement, and raise the competitiveness.

碩士<br>國立嘉義大學<br>行銷與觀光管理學系研究所<br>106<br>Due to the advent of the Internet era, e-commerce has rapidly risen, and the business opportunities brought by the Internet have shown rapid growth. The proportion of tourists who provide tourist information through the Internet has gradually increased, and the number of consumers booking online through the Internet has also increased year by year. Therefore, this study uses examples of websites where consumers book online at Booking.com, collecting 518 valid samples. This study explores whether consumers' hotel website quality, online rating schemes, and eWom influence consumer trust in the site's website. If the level of trust is higher, consumers will have higher willingness to make online reservations through the Internet. Previous literature shows that the hotel website quality and the source of the eWom information have an impact on the product reservation intention, and the relevant evidence is insufficient. This study added eTrust to generate the willingness to make reservations on the Internet and to study whether the customer’s trust in the Internet has an influence. The research results show that the otel website quality, online rating schemes, and eWom on the Internet all affect the consumers' trust in the websites and consumers’ trust in the website also affects their booking intention. Finally, based on the research results, suggestions for future research are proposed.

碩士<br>輔仁大學<br>國際創業與經營管理學程碩士在職專班<br>105<br>When going back 25 years, and looking at the tourism industry and the resources that existed at that times, and comparing it to the ones that exist today the difference and the change is huge. But the fact to look at is now a days, how person with 20 years of age and another from 50 years of age would plan a trip today. This paper conducts an analysis from the new M-commerce era by studying the changes in the booking process and conducting a survey by asking preferences to consumers. The objective is to understand the way consumers are adapting to the new situation, and putting the reader into context by going over the most significant changes in the sector. The most important factors, like “The Zero Moment Of Truth”, “Mobile vs Desktop booking” or even new trends in the Mcommerce world. The paper has consistent conclusions stating consumer’s feelings and statements defining the changes and evolution of M-commerce in the tourism sector.

碩士<br>明新科技大學<br>資訊管理系碩士班<br>105<br>In recent years, due to the development of Internet and e-commerce applications, all kinds of travel sites also began to set up. Promote international tourism is important. The government is the tourism industry as one of the important industries. However, the actual content, convenience and user interface of the website are satisfactory to the users. Without regular investigation to improve, make it more in line with user needs. The purpose of this research is to explore the quality of “Taiwan United Booking Center” and to discuss whether this website can make its users satisfied or not. Furthermore, it is expected to popularize hotels in Taiwan and to realize economic development of Taiwan. To investigate in these questions, this research adopted Information Systems Success Model and Expectation Confirmation Theory. Data about quality of this website and the extent of satisfaction of users were collected as well. Research results found that female's satisfaction to the website is higher than male. On the other hand, people with bachelor degrees think that the service in Taiwan United Booking Center should be more personal customized and they have higher expectation to this website. The results of this research can provide further information about users’ satisfaction after their visiting to this website. Also, website designers want to improve the existed websites or conduct new ones which can find some inspirations from this study.

碩士<br>國立屏東科技大學<br>熱帶農業暨國際合作系<br>106<br>The main purpose of this study is to explore the essential factors that affect eWOM behavior in the Cambodian online hotel booking environment. A total of 4,000 guest reviews from 40 hotels located in Cambodia were collected from the TripAdvisor site. The extracted comments were then analyzed with the software tools Nvivo 10 and Microsoft Excel 2011. The results reveal that Service, Cleanliness, and Room are the factors of satisfaction that are most important to travelers from all regions. The results further shed light on the words cross-cultural travelers use most frequently when writing online reviews. The implications of the divergences in the abstracted themes are discussed within. The results of this study can be used to develop essential strategies for hoteliers whereby online reviews are used to create and reinforce brand images; they may also serve as a basis upon which to develop strategies for increasing service quality at the hotels.

碩士<br>國立成功大學<br>國際經營管理研究所碩士班<br>101<br>Not only is there a growing frequency in its usage, Internet also as a promising distribution channel for the hospitality industry provides consumers with opportunities of websites online booking of accommodations and in conjunction with a great amount of travel information. Thus, the primary purpose of this study is to examine the structural relationship between website quality and eWOM in SNSs considering both cognitive and affective trust as mediators towards hotel online booking intention. Based on this study, it found that all the relationships were supported except the relationship of eWOM in SNSs and affective trust to online booking intention. However, in comparing the all relationship between with versus without online booking experience, it found that there was a significant different of the relationships between cognitive trust and affective trust. In addition, this study also found that respondents without booking experience would tend to rely on affective trust development while for the visitors that have experience tend to rely on cognitive trust development. Therefore, Hotelier and hotel agencies should further understand about customer behavior to improve their website quality, seriously concern about the impact of eWOM in SNSs and Online trust perception in order to enhance and increasing visitor’s hotel Online booking Intention.

O presente trabalho foi desenvolvido e apresentado sob a forma de projeto de negócio. Este projeto visa compreender a conjuntura atual do mercado de trabalho versus o aumento do turismo que se tem vindo a verificar em Portugal. Neste projeto procurou-se analisar o turismo em Portugal e em particular o alojamento disponível em períodos "altos" de férias. Hoje em dia muitos trabalhadores não conseguem reservar um alojamento para férias com antecedência por questões pessoais ou porque na maior partes das vezes o trabalho não permite uma marcação antecipada. Como tal, o projeto visa analisar uma hipótese para assegurar alojamento para férias a este nicho de mercado que por vezes acaba por despender muito dinheiro devido à escassez de produtos e à urgência na aquisição dos mesmos.<br>The following project was developed for a future business project. This paper work has some potential analyses regarding the work experience day to day of the population in Portugal and the tourism indicators that have been growing faster and faster. The focus in this project was to analyze the tourism in general and in particularly the number of accommodations free in “high” periods of the year like July and August that are the months with good weather in Portugal. Nowadays people, who work for other companies and even entrepreneurs, hardly can plan their holidays in advance due the volume of last minute work that comes up. Therefore, this project is focused in analyze and discover a solution to make sure this target gets an accommodation even when they try to book in the "last minute". The intention is to provide accommodation for holidays to people who need a last minute reservation without having to pay an enormous price due to the lack of offer they may have.

difusão de novas ferramentas de comunicação, como o Electronic Word-of-Mouth (eWOM), facilitou a interação com conteúdo online. Os comentários online, uma das suas formas, são maioritariamente utilizados para informar consumidores, sendo particularmente relevantes em tomadas de decisão turística, como provado por investigações prévias. Nesta dissertação, centrámo-nos em turistas Portugueses para perceber a influência de comentários com diferente valência no seu comportamento. Adereçando as questões iniciais (RQs), foi desenvolvido um design experimental: os participantes foram expostos a comentários predominantemente positivos (PPR) ou predominantemente negativos (PNR). Os dados analisados focaram o efeito na atitude relativamente a um hotel (ATH) e intenções de reserva (BI), considerando a influência da conformidade dos indivíduos ao longo de diferentes momentos de planeamento turístico: Fase Inicial (IS) e Fase Tardia (LS). No total, foram analisadas 302 respostas. Concluiu-se que os PPR e PNR influenciam diferentemente a ATH e BI dos turistas, considerando momentos distintos de planeamento turístico. Em ambos os momentos, o efeito da valência demonstrou-se mais influente em indivíduos com elevado nível de conformidade. Os resultados são relevantes para empresas turísticas, principalmente hotéis, pois evidenciam os benefícios e as consequências que o eWOM pode ter na sua performance. Limitações são explicadas e sugestões para investigação futura são indicadas.<br>The diffusion of new communication tools, such as Electronic Word-of-Mouth (eWOM), facilitated the engagement with online content. One of its forms, online reviews, is mainly used to inform customers, being particularly relevant concerning travellers’ decision-making process, as proven by previous research. In this dissertation, Portuguese travellers were targeted to understand how their behaviours change when exposed to differently valenced reviews. In order to address the Research Questions (RQs), an experimental design was implemented: the participants were exposed to predominantly positive (PPR) or predominantly negative reviews (PNR). The data was analysed for the effects on attitude towards a hotel (ATH) and booking intentions (BI), considering the influence of individuals’ conformity along different travel planning moments: Initial Stage (IS) and Later Stage (LS). In total, 302 answers were analysed. It was concluded that PPR and PNR differently influence travellers’ ATH and BI, considering distinct travel planning moments. At both moments, the effect of valence was more influential concerning individuals that were high in conformity. The findings are relevant to touristic companies, particularly to hotels, since they evince the benefits and the damages eWOM may generate on their performance. Limitations are explained and suggestions for future research are indicated.