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Siebert, Sabina, Graeme Martin und Gavin Simpson. „Rhetorical strategies of legitimation in the professional field of banking“. Journal of Professions and Organization 7, Nr. 2 (08.05.2020): 134–55. http://dx.doi.org/10.1093/jpo/joaa010.
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Abstract In this study, we analyse the rhetorical strategies of legitimation used by professionals when their conduct is exposed as wrong. Focusing on banking as a professional field and the conduct of bankers during the 2007–8 global financial crisis we ask two questions: what rhetorical strategies did senior bankers use to justify their actions and defend the legitimacy of their profession in the face of widespread public disapproval of banking practices? How did bankers use their professional field to legitimize their behaviour? To answer these questions, we analyse the justificatory rhetoric used by UK banking executives during the Treasury Select Committee hearings following the crisis. Drawing on our analysis we developed a typology of rhetorical strategies of legitimation used by the bankers, based in part on the concept of neutralization techniques. We argue that bankers, with some exceptions, drew largely on intra-field rhetoric, deeply embedded in institutionalized practices, to justify their behaviour and legitimize their profession. The lack of more convincing inter-field rhetoric only accentuated the mismatch between the moral universe of the bank executive and that of the traditional citizen, voter, and taxpayer.
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Golyshkina, L. A. „Decoding Rhetoric: Theoretical and Methodological Substantiation of the Scientific Direction“. Nauchnyi dialog, Nr. 5 (30.05.2020): 9–24. http://dx.doi.org/10.24224/2227-1295-2020-5-9-24.
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The theoretical and methodological substantiation of a new philological trend - decoding rhetoric, which is formed by synthesizing analytical rhetoric, cognitive science, semiotics, and text linguistics is presented in the article. Actual circumstances and factors that determine the possibility of highlighting the decoding rhetoric are indicated. A comparison of the style of decoding and decoding rhetoric is carried out. The concept of decoding rhetoric is described, its object and subject are formulated. The cognitive-communicative foundations of rhetorical decoding are considered. The concept of a rhetorical textotype as a cognitive landmark, or mental pattern programmed by the structure of a communicative act, is introduced. The rhetorical textotype as a model with the persuasive or acting potential of the text acts as a reference point for recognizing the producer's text-forming intention. Communicative-cognitive correlations are established that explain the essence of an effective text. Particular attention is paid to the rhetorical reconstruction of text formation as a research method. Rhetorical reconstruction as an analytical procedure allows to gradually consider the methods and means of verbalization of text formation strategies - inventive, dispositive and elocative. Rhetorical reconstruction acts as a tool for diagnosing the effectiveness of the text, and also identifies areas of its rhetorical risks. Areas of application of rhetorical reconstruction are indicated. The prospects of studying decoding rhetoric as a field of knowledge claiming its own linguo-ontological status are outlined.
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Brinch Jørgensen, Iben. „Retorisk feltmetode. En produserende og refleksiv demokratisk praksis“. Rhetorica Scandinavica 23, Nr. 79 (10.12.2019): 1–18. http://dx.doi.org/10.52610/qfdm8266.
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Within the last decade, ethnographic fieldwork has become a prominent part of rhetorical scholarship. As a rhetorical method, it has grown out of ethographic methodology and performance studies and has a clear critical bend. This paper argues that rhetorical fieldwork might distinguish itself more clearly from other ethnographic methodology in two basic respects: One is the grounding of the method in the rhetorician as a competent participant who puts her phronesis, i.e. her practical skill and sense of judgement as a rhetorician, to work in a particular field and situation. The other concerns the obligation of the rhetorician to investigate and develop rhetorical agency, on her own part as well as that of other participants, in the interest of developing and strengthening deliberative democracy. A case study serves to illustrate this epistemology and develop the methodology: The rhetorician becomes part of an aesthetic development project concerned with the visual identity and branding of an old industrial area in Larvik, Norway
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McKerrow, Raymie E. „Text + Field: Innovations in Rhetorical Method“. Quarterly Journal of Speech 104, Nr. 2 (07.03.2018): 216–20. http://dx.doi.org/10.1080/00335630.2018.1447284.
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Rochmawati, Dyah. „PRAGMATIC AND RHETORICAL STRATEGIES IN THE ENGLISH-WRITTEN JOKES“. Indonesian Journal of Applied Linguistics 7, Nr. 1 (31.05.2017): 149. http://dx.doi.org/10.17509/ijal.v7i1.6868.
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Understanding verbal jokes in English is problematic for English as Foreign Language (EFL) readers since understanding the jokes requires understanding their linguistic, cultural and social elements. Since a joke constitutes a complex and paradoxical phenomenon, it needs multiple approaches of analyses—such as pragmatic and rhetorical analyses—in order to investigate the multiple layers of meanings it carries. Recently there has been a shift in humor studies, emphasizing linguistic humors and involving the field of rhetoric. These studies, however, have mostly addressed the connection between rhetoric and spoken jokes in persuasion. The present study therefore applied Austin’s Speech Act Theory (1975) and Grice’s Cooperative Principles (1957), and Berger’s rhetorical techniques (1993) to crack the funniness of the written jokes. Specifically, the study aims at describing: how the (1) rhetorical and (2) pragmatic strategies are used in the jokes, and (3) how the pragmatic and rhetorical strategies complement to create humor. The study employed a qualitative research method. Some jokes were purposively selected from the Reader’s Digest and two online sources: http://jokes.cc.com/, and http://www.ajokeaday.com/. Document studies were the means of data collection. The collected data were then analyzed using a qualitative content analysis. The results showed that that there was a relationship between the two pragmatic theories, i.e., Speech Act Theory and Cooperative Principles, and Berger’s rhetorical techniques. The results offered an alternative reading and richer understanding of how written jokes employed pragmatic and rhetorical strategies to advance their rhetorical objectives and humor functions.
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Lunde, Ingunn. „Rhetorical enargeia and linguistic pragmatics“. Journal of Historical Pragmatics 5, Nr. 1 (08.03.2004): 49–80. http://dx.doi.org/10.1075/jhp.5.1.04lun.
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Taking a combined theoretical and empirical approach, this essay studies the rhetorical implications of speech-reporting strategies in medieval East Slavic hagiography and homiletics. The author argues for a pragmatic approach to the study of a particular rhetorical concept: enargeia ‘the power of language to create a vivid presence of that which is set forth in words’. The first part of the article outlines the constitutive characteristics of enargeia, based on its treatment in rhetorical handbooks of Classical and Late Antiquity and on the rhetorical practice. Part two moves on to discuss reported speech as one possible field of study for an investigation of the “pragmatics of enargeia” at work in medieval texts, with a view to demonstrating the relevance of central pragmatic categories for the study of what one could call “enargetic rhetoric”. Examples are taken from Nestor of the Caves’ Life of Feodosij (eleventh century) and Kirill of Turov’s sermons (late twelfth century).
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Adsit, Janelle, und Laura Wilder. „Borders Crossed“. Pedagogy 20, Nr. 3 (01.10.2020): 401–29. http://dx.doi.org/10.1215/15314200-8544487.
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The article reports on a nationwide survey- and interview-based study of creative writing instructors designed to identify the extent to which the field of rhetorics and composition and key aspects of rhetorical theory have influenced the teaching of creative writing.
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Hansson, Stina. „Rhetoric for Seventeenth-Century Salons: Beata Rosenhane's Exercise Books and Classical Rhetoric“. Rhetorica 12, Nr. 1 (1994): 43–65. http://dx.doi.org/10.1525/rh.1994.12.1.43.
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Abstract: The aim of this paper is to show, by examining the exercise books of Beata Rosenhane, how a woman of the salons was educated in the mid-seventeenth century, to compare her learning to that of boys from the same period, and by doing this, to give a brief description of a little-noticed species of rhetorical training——the methods and means used for preparing young girls to take part in the rhetorical practices of the salons. The essay shows that different rhetorical repertoires existed during the seventeenth century according to the different futures envisioned for various groups of students,and that changes in the understanding of rhetoric as a field have obscured the accomplishments of women trained to meet the demands of the salon.
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Middleton, Michael K., Samantha Senda-Cook und Danielle Endres. „Articulating Rhetorical Field Methods: Challenges and Tensions“. Western Journal of Communication 75, Nr. 4 (Juli 2011): 386–406. http://dx.doi.org/10.1080/10570314.2011.586969.
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Spoel, Philippa M. „Rereading the Elocutionists: The Rhetoric of Thomas Sheridan's A Course of Lectures on Elocution and John Walker's Elements of Elocution“. Rhetorica 19, Nr. 1 (2001): 49–91. http://dx.doi.org/10.1525/rh.2001.19.1.49.
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Subject to neglect and at times harsh criticism, the eighteenth-century British elocutionary movement merits reconsideration as a complex rhetorical episode within the history of rhetoric. Confirming the value of the rhetorical analysis of rhetorical texts, this essay examines the forms and functions of persuasion which two key treatises from the elocutionary movement enacted within their own socio-historical context. A rhetorical reading of Thomas Sheridan's A Course of Lectures on Elocution (1762) and John Walker's Elements of Elocution (1781) - informedby theories of ethos, logos, and pathos - illustrates the nuances of the different cases made for the scholarly and educational credibility of elocution as a new field of study within the context of late eighteenth-century British culture: Walker's text, while profiting from Sheridan's earlier promotional campaign for the value of elocutionary study, attempts to redress the excesses of his forerunner's “florid harangue[s]” and to fill in the gaps of his incomplete instructional method.
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Baker, John R. „Exploring How Rhetorical Organization Contributes to the Readability of Essays“. Journal of Language and Education 7, Nr. 2 (30.06.2021): 78–92. http://dx.doi.org/10.17323/jle.2021.11240.
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The facilitative benefits of genre-specific reading have often been cited as a truism in the field of writing education. In line with this, writing center self-access libraries typically provide a selection of composition texts, including rhetorics (anthologies of model paragraphs and essays). Readability formulae (e.g., the Lexile Readability Formula) are often used to determine whether these texts will be a good fit for potential readers, and although the Lexile Formula reliably and validly assesses two features (i.e., semantic and syntactic), it does not consider other contributing features during the text selection process (e.g., rhetorical organization). To address this, this sequential, mixed-methods study explored the effects of rhetorical organization on undergraduate English language learners’ perceptions of difficulty when reading exemplars (i.e., essays) excerpted from rhetorics. The results indicated that rhetorical organization influences readability both as (a) a primary (i.e., an isolated feature) and (b) a conjoined feature (i.e., comprising two or more associated entities where the second impacts the first). The article also provides a suggestion for writing education professionals and the publishing industry: Readability formulae should be administered in a hybrid fashion, where additional features such as rhetorical organization are subjectively considered when assessing the difficulty of exemplars.
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Discenna, Thomas A. „Rhetoric's ghost at Davos“. Rhetorica 32, Nr. 3 (2014): 245–66. http://dx.doi.org/10.1525/rh.2014.32.3.245.
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This essay takes up a discussion concerning the 1929 debate between the philosophers Ernst Cassirer and Martin Heidegger by reading it as an instatiation of an ongoing dilemma within the field of rhetoric. I argue that the Davos meeting may be productively read through the lens of rhetorical theory and that such a reading can contribute to a more nuanced understanding of this event. The essay concludes by making a case for Cassirer's philosophy of symbolic forms as a normative ground for a rhetorical theory whose central purpose is to construct a decent, cultured, cosmopolitan, critical humanism.
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Köksal, Fatma Nazlı, und Ümit İnatçı. „Visual rhetoric based on triadic approach: Intellectual knowledge, visual representation and aesthetics as modality“. Semiotica 2020, Nr. 233 (26.03.2020): 35–53. http://dx.doi.org/10.1515/sem-2018-0075.
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AbstractThe aim of the present study is to evaluate Sonja Foss’s Rhetorical Schema for the Evaluation of Visual Imagery (1994) as well as reflect upon several points for further consideration; and finally suggest a renewed triadic approach as a method for analyzing art-relevant visual imagery. The triadic approach to be discussed assumes three correlative layers: the intellectual knowledge, function of the artistic content as the visual representational component, and aesthetics as modality. This study will include the analysis of a print advertisement that used an artwork as its content of visual rhetoric, and this will inform further discussions on the proposed approach. The contribution of this renewed triadic approached to the field of visual rhetoric has the advantage of expanding and possibly improving rhetorical analysis methods of visual imagery.
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Eslami, Mehrnoosh, Mahmoud Shaker und Fatemeh Rakhshandehroo. „Rhetorical Preferences in Persian Writing“. Theory and Practice in Language Studies 8, Nr. 1 (01.01.2018): 83. http://dx.doi.org/10.17507/tpls.0801.11.
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A widespread assumption in the contrastive rhetoric field is the linearity/circularity dichotomy which suggests that eastern countries writing are characterized by indirection. This study examines the rhetorical preferences of Persian writing. A total of 320 essays taken from forty sophomore students studying English translation were analyzed. They were supposed to write an essay for eight weeks in different genres. To determine Persian writing style models by Chesterman, (1998) and Monroy and Scheu (1997) are used. Texts are analyzed in order to fit into one of the categories Chesterman has classified. Results indicate that Persian students, alike English learners, prefer directness in text and paragraph organization. In other words, they try to discuss their thesis statement directly at the beginning of their writing in order to support it in the rest of the paragraphs. Moreover, an examination of students essay reveal that the rhetorical preference of Persian language is linearity, the style English writing follows.
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Freadman, Anne. „A Tardy Uptake“. Canadian Journal for Studies in Discourse and Writing/Rédactologie 30 (20.08.2020): 105–32. http://dx.doi.org/10.31468/cjsdwr.781.
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Following Carolyn Miller’s (1984) definition of genre as social action, subsequent work in the field of rhetorical genre theory has focused on two aspects of her account. The first is the claim that “a genre is a rhetorical means for mediating private intention and social exigence” (Miller, 1984, p. 163). The site of this mediation is now referred to as the subject—a term that is imported from psychoanalysis and critical social theory. I am concerned that the theoretical freight carried by this term—with its claim to address the “big questions” of subjectivity—diverts us from our focus on “how the genre works as rhetorical action” (Miller, 1984, p. 159). I shall replace the subject with the agent, moving then to argue that bringing uptake to bear on agency helps shift the debate to a more strictly rhetorical terrain. The second aspect that has been focused on is exigence: the “social motive” of rhetorical action, “an objectified social need” lying at “the core of situation” (Miller, 1984, pp. 158, 157). I consider an ambiguity at the heart of this concept of exigence between the work it does in accounting for punctual rhetorical action—the genre in actu—and its work in generalizing over some genre in virtu. Because of this, I move to replace exigence with alternative ways of conceiving the site of rhetorical action. Throughout, I accept broadly the framework of Rhetorical Genre Studies. While I seek to solve the problems through a rigorous reliance on rhetoric, I move beyond this frame when I discuss the restrictions on a theory of genre imposed by an exclusive assumption of verbal or discursive acts.
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Penman, Will. „A field-based rhetorical critique of ethical accountability“. Quarterly Journal of Speech 104, Nr. 3 (20.06.2018): 307–28. http://dx.doi.org/10.1080/00335630.2018.1486032.
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Pezzullo, Phaedra C., und Catalina M. de Onís. „Rethinking rhetorical field methods on a precarious planet“. Communication Monographs 85, Nr. 1 (31.07.2017): 103–22. http://dx.doi.org/10.1080/03637751.2017.1336780.
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Kornprobst, Markus, und Martin Senn. „A rhetorical field theory: Background, communication, and change“. British Journal of Politics and International Relations 18, Nr. 2 (Mai 2016): 300–317. http://dx.doi.org/10.1177/1369148115613660.
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Lloyd, Keith. „Beyond “Dichotonegative” Rhetoric: Interpreting Field Reactions to Feminist Critiques of Academic Rhetoric through an Alternate Multivalent Rhetoric“. Rhetorica 34, Nr. 1 (2016): 78–105. http://dx.doi.org/10.1525/rh.2016.34.1.78.
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Sally Miller Gearhart’s 1979 remark that “any intent to persuade is an act of violence” based in “conversion/conquest” argumentation2, led many feminists, in the eighties and nineties, to describe more cooperative alternative models of academic argument. However, their critiques and suggestions had little field impact, largely due to negative reactions in relevant journals. The polarized reactions, typical of what Deborah Tannen calls our “Argument Culture,” resulted in dismissive and condemnatory rhetoric, and fruitful ideas were lost. This essay suggests that an alternate multivalent or “fuzzy” rhetoric would have proved a more positive environment for the new ideas, and describes how rhetorical studies might use this rhetoric to change the ways we respond to and teach persuasion and argumentation.
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Huang, Ju Chuan. „Marine engineering and sub-disciplinary variations: a rhetorical analysis of research article abstracts“. Text & Talk 38, Nr. 3 (25.04.2018): 341–63. http://dx.doi.org/10.1515/text-2018-0002.
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Abstract This study explores the rhetorical structure and linguistic features of research article abstracts in an applied discipline. Recently, many emerging applied disciplines have evolved to incorporate knowledge from a variety of disciplinary areas. Therefore, the writing style may vary within one discipline. While most studies have compared rhetorical variations between disciplines, few have examined sub-disciplinary variations. The purpose of this study is to investigate the extent to which variations exist among research article abstracts in three sub-fields of one applied discipline: marine engineering. A small specific corpus consisting of 60 marine engineering abstracts was compiled. By examining similarities and differences in the rhetorical structure, frequently used verbs, tense, and the use of first person pronouns, the analysis showed that sub-disciplinary variations existed among the three sub-fields. For example, the abstracts in the sub-field of automatic control (a discipline closely related to electronic engineering) differ from the abstracts of the other two sub-fields as for rhetorical structure, verb tense, and frequency of use of first-person pronouns. The findings of this study indicate that English for Specific Purposes (ESP) instructors should take into account sub-disciplinary preferences when teaching academic writing so that students can make informed choices when writing in their specific sub-field.
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Caronia, Letizia. „Representing dialogues-in-the-field“. Language and Dialogue 1, Nr. 2 (31.12.2011): 293–313. http://dx.doi.org/10.1075/ld.1.2.07car.
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Contemporary researchers can rely upon a wide repertoire of different and legitimized ways of representing field dialogues in scientific texts. This article addresses the issue of the crucial role these ways of reporting dialogues play in creating different data from the ‘same’ raw material and in the construction of very different kinds of scientific understanding of the phenomenon the original dialogues supposedly enlighten. By empirically illustrating this point, the author concludes by arguing in favor of the unavoidable rhetorical roots of scientific understanding. This typical relativistic claim does not lead to some kind of nihilistic stance. Rather, it delineates a clear zone of distributed responsibility. By defining what kind of knowledge they expect from a scientific account, the scientific community and, in a less visible way, the readers are crucial agents in orienting the researcher’s rhetorical choice as to represent dialogues-in-the-field. The researcher’s choice is, therefore, a profoundly dialogical decision.
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Beck, Sarah Lindsey. „“Doing It” in the Kitchen: Rhetorical Field Methods, Arts/Practice-Based Research, and Queer Archives“. Cultural Studies ↔ Critical Methodologies 21, Nr. 1 (23.09.2020): 16–26. http://dx.doi.org/10.1177/1532708620960160.
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Everyday domestic spaces, such as kitchens, are often crucial to the understanding of practices and discourses of queer and other marginalized communities. However, due to the private nature of these spaces, they can be difficult for rhetorical critics and others to access. This article offers arts/practice-based research as an intervention into rhetorical field methods (RFM) as a means of accessing and engaging with private, often inaccessible places, such as kitchens. In addition, arts/practice-based methods can expand the notion of “doing” rhetoric and co-creation with participants, which result in the creation of subject formations and alternative, collaborative, and affective archives. Such building of collective queer archives is essential, I argue, in that it helps to not only document the “stuff” of queer lives but also capture fleeting and affective moments of queer collisions and becomings. In addition, arts/practice-based research methods can aid researchers to generate knowledge and archives related to underrepresented aspects of queer lives. To engage with queer domestic spaces and the intersection of RFM and arts/practice-based research, I reflect on Autostraddle.com’s “Queer in the Kitchen” gallery, my participation in the creation of this text, and the development of my own gallery Queering the Kitchen.
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Wedlin, Linda. „Going global: Rankings as rhetorical devices to construct an international field of management education“. Management Learning 42, Nr. 2 (10.01.2011): 199–218. http://dx.doi.org/10.1177/1350507610389683.
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Analysing the introduction of international rankings in the field of management education, this article aims to understand how and why rankings have proliferated and institutionalized and with what effects. Building on institutional theory, I propose that rankings function as rhetorical devices to construct legitimacy within the field, which actors use to attempt to shape and reform the field as it develops. Rhetorical devices shape meaning, as they are used to justify practices and procedures and shape the means of comparison and assessment. The rankings are used by European business schools to attempt to alter perceptions of the field and their own positions within it. The result of these processes is also, however, a preservation of status and the principles whereby status is formed in the field, primarily through the work of habitus. I discuss the implications of these findings for understanding rankings and for institutional theories of fields.
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Senoymak, Merve Ersan. „Visual rhetoric in educational animations: An analysis on TED Education Lessons“. Global Journal of Arts Education 7, Nr. 1 (12.06.2017): 19–25. http://dx.doi.org/10.18844/gjae.v7i1.1831.
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Abstract
Today, developments in the field of computer technology have facilitated the application of animations in computer environment and also led to the widespread use of animation in the scope of computer-aided education. Educational animations engage the learners of all ages and make the learning experience enjoyable in many areas such as physics, chemistry, biology and social sciences. Thanks to the possibilities of animation, many concepts that might be difficult to learn with static images can be described very attractively and in a catchy way. At this point, rhetorical figures can be applied to animations in order to increase the effectiveness of the messages. TED Education Lessons can be given as a successful example of educational animations in this field. TED (Technology, Entertainment, Design) Education is a series of lessons run by a private non-profit foundation, under "Lessons worth Sharing" slogan. These lessons are 3-10 minutes of educational and enjoyable animations, which are created with the collaboration of professional educators and animators. There are various animations on TED Education webpage that aim learners starting from the age of primary school and higher. Through TED Education lessons, this research examines how education takes the advantage of animation and how animations benefit from the rhetorical figures.
Keywords: Animation, visual rhetoric, rhetorical figures, educational animations, TED Education.
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Skansgaard, Michael. „The Virtuosity of Langston Hughes: Persona, Rhetoric, and Iconography in The Weary Blues“. Modern Language Quarterly 81, Nr. 1 (01.03.2020): 65–94. http://dx.doi.org/10.1215/00267929-7933089.
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Abstract Previous historical studies of The Weary Blues have focused on the racial symbolism of Langston Hughes’s technique, which (as the consensus goes) authenticates the voice of the persona through its deliberate simplicity. This orthodox view is wrongheaded from the outset. The essay uses a new system of rhetorically driven scansion to identify elaborate rhetorical symmetries and polyrhythms that shape the cognition of Hughes’s persona and the recognition of his readers in ways that prose language cannot. Hughes employs rhetoric and iconography as alternative modes of historical narration. This recuperation of his persona intervenes in an ongoing dispute in the field of historical poetics about the value of formalism and cognitivism. The essay aims to show that the concept of thinking in verse is valuable where it has been least applied: in reclaiming the value of traditionally marginalized literatures such as those of the African American vernacular tradition.
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Sobolev, Dennis. „Hopkins’ rhetoric: between the material and the transcendent“. Language and Literature: International Journal of Stylistics 12, Nr. 2 (Mai 2003): 99–115. http://dx.doi.org/10.1177/0963947003012002294.
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This article addresses the problem of the ‘inscription’ of religious meaning within the poetic descriptions of the material world and existential experience; it analyses this problem with reference to the poetry of Gerard Manley Hopkins. The article begins with a brief review of Hopkins’ poetic goals, and then turns to the interrelations between the thematic and rhetorical concerns in his writings. As a first step, it analyses Hopkins’‘metaphors with double referential field’ that partly bridge the gap between the material and the transcendent. It also shows that many of Hopkins’ poems are structured as ‘macro-metaphors’ of a special type, which is often designated as ‘diaphora’. After the analysis of metaphors, the article turns to other rhetorical strategies used by Hopkins, which create multiple internal relations between heterogeneous elements of his poetic world and thus imitate the unifying function of divine presence. Finally, the article analyses Hopkins’ rhetoric of temporality. It shows that Hopkins’ rhetoric of ‘nowness’ creates the poetic space that is situated beyond empirical time: halfway between the temporal and the eternal.
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Lehti, Lotta, und Maria Eronen-Valli. „Diskurssintutkimuksen menetelmiä digitaalisen retoriikan tutkimuksessa“. AFinLA-e: Soveltavan kielitieteen tutkimuksia, Nr. 11 (14.12.2018): 156–76. http://dx.doi.org/10.30660/afinla.69104.
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Digital rhetoric is an emerging field, not yet very known among researchers and students in Finland. The term ‘digital rhetoric’ refers both to the production of persuasive digital texts and to their analysis. In this paper, we concentrate on the latter, the analysis, and we especially focus on the methods used in studies pertaining to digital rhetoric. Furthermore, instead of reviewing the variety of methods used in digital rhetoric research, we concentrate on how discourse analytic methods can be used in digital rhetoric research. We illustrate some of these uses through examples of studies on two rhetorical concepts in digital communication, namely ethosand argumentation. Our review shows that discourse analytic methods offer useful tools for the study of digital rhetoric.
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Sepni, Lexpya. „ANALISIS STRUKTUR RETORIKA DAN FITUR LINGUISTIK BAGIAN PENDAHULUAN ARTIKEL JURNAL PENELITIAN BERBAHASA INDONESIA DALAM BIDANG ILMU KEDOKTERAN DAN KESEHATAN“. Diksa : Pendidikan Bahasa dan Sastra Indonesia 2, Nr. 1 (30.06.2016): 43–53. http://dx.doi.org/10.33369/diksa.v2i1.3225.
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The purpose of this study was to describe the structure of the rhetoric of the introductory part of the research journal articles in Indonesian language. Linguistic features the introduction Indonesian language research journal articles in the field of medical science and health. This research uses descriptive method. Source of this research are 50 articles while the data in the form of research journal articles in the field of medical science and health. Data collection techniques are documents such as speech writer in the text of the discourse, data analysis techniques to read and memberian code of the article, the findings of this study analyzed the structure of rhetoric uses the theory of MMP which consists of 4 stages and 18 steps, while the feature linguistics is defined as the use of the type or variety text associated with active and passive sentences, types of clauses, conjunctions / circuit. The research result rhetorical structure analysis introductory part AJP in the field of medicine and health, such as the use of the stages and steps are found or used in a rhetorical structure AJP field of medical science and health with the result that most of the stages of T-2 to justify the research topic. While the use measures in stages in the field of medicine and health: (1) step T2-LC merefiu related literature, (2) a step T1-LD describe lok ation of geographic research, (3) a step T4-LA explain the purpose of the study, which the last (fourth) step T3-LD expressed interested in examining the issue. Furthermore, linguistic features found in the introductory part of AJP in the field of medical science and health, among others: (1) active and passive sentences, (2) coordination, (3) the subordinate attributes.
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Kosarev, A. V. „On Ch. Perelman’s Rhetoric Theory of Argumentation“. Siberian Journal of Philosophy 17, Nr. 2 (2019): 174–88. http://dx.doi.org/10.25205/2541-7517-2019-17-2-174-188.
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After the rhetoric has lost its disciplinary specifics, in the XX century there was a wave of renewed interest in it, expressed in the development of the study of argumentation as an independent field of knowledge. The origin of the rhetorical field in the theory of argumentation was initiated by Ch. Perelman. He rejects the strict logical form of the construction of the argument, since it does not take into account the goals, conditions, means and context of the argument. He examines argumentation as a process of interaction between the orator and the audience, and identifies and analyzes techniques that lead to conviction as a result. The main task of Ch. Perelman consists in improvement of the communicative practices in the society by justifying the indissoluble unity of the concepts of the audience and argumentation. The specific features of the rhetorical theory of argumentation consist in the concepts of argumentation as a unified network of arguments, a new understanding of the audience and its typology, a shift in the assessment of the quality of public communication from the orator to the audience, the concept of the starting point of the argument and the value of argument.
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Knight, Simon, Sophie Abel, Antonette Shibani, Yoong Kuan Goh, Rianne Conijn, Andrew Gibson, Sowmya Vajjala, Elena Cotos, Ágnes Sándor und Simon Buckingham Shum. „Are You Being Rhetorical? A Description of Rhetorical Move Annotation Tools and Open Corpus of Sample Machine-Annotated Rhetorical Moves“. Journal of Learning Analytics 7, Nr. 3 (17.12.2020): 138–54. http://dx.doi.org/10.18608/jla.2020.73.10.
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Writing analytics has emerged as a sub-field of learning analytics, with applications including the provision of formative feedback to students in developing their writing capacities. Rhetorical markers in writing have become a key feature in this feedback, with a number of tools being developed across research and teaching contexts. However, there is no shared corpus of texts annotated by these tools, nor is it clear how the tool annotations compare. Thus, resources are scarce for comparing tools for both tool development and pedagogic purposes. In this paper, we conduct such a comparison and introduce a sample corpus of texts representative of the particular genres, a subset of which has been annotated using three rhetorical analysis tools (one of which has two versions). This paper aims to provide both a description of the tools and a shared dataset in order to support extensions of existing analyses and tool design in support of writing skill development. We intend the description of these tools, which share a focus on rhetorical structures, alongside the corpus, to be a preliminary step to enable further research, with regard to both tool development and tool interaction
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McCutcheon, Russell T. „Orthodoxies in the Field of Production“. Religion & Theology 22, Nr. 1-2 (2015): 133–52. http://dx.doi.org/10.1163/15743012-02201006.
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A revised version of the introduction to my own Entanglements: Marking Place in the Field of Religion (Sheffield: Equinox Publishers, 2014), this essay identifies some of the rhetorical techniques and institutional conditions that make possible the establishment of an exclusive orthodoxy in the modern academic study of religion – an orthodoxy that polices the limits of the field by determining not only what counts as legitimate methods, data, and findings but also who counts as a legitimate practitioner.
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Skouen, Tina. „Science versus Rhetoric? Sprat's History of the Royal Society Reconsidered“. Rhetorica 29, Nr. 1 (2011): 23–52. http://dx.doi.org/10.1525/rh.2011.29.1.23.
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Thomas Sprat's History of the Royal Society (London, 1667) is the most frequently cited work when it comes to describing the relationship between science and rhetoric in seventeenth-century England. Whereas previous discussions have mostly centered on whether or not Sprat rejects the rhetorical tradition, the present study investigates his manner of approaching past authorities. As a writer, Sprat demonstrates the same kind of utilitarian attitude towards the handed-down material in his field of knowledge as he says is characteristic of the Royal Society's natural philosophers. Making good use of Ciceronian ideas, Sprat emerges, not as a condemner, but as a rescuer of rhetoric.
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Liu, Xingyun, und Xiaoqian Liu. „Online Suicide Identification in the Framework of Rhetorical Structure Theory (RST)“. Healthcare 9, Nr. 7 (05.07.2021): 847. http://dx.doi.org/10.3390/healthcare9070847.
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Background: Suicide is a serious social problem. Substantial efforts have been made to prevent suicide for many decades. The internet has become an important arena for suicide prevention and intervention. However, to the best of our knowledge, only one study has analyzed suicidal comments online from the perspective of rhetorical structure with incomplete rhetorical relations. We aimed to examine the rhetorical differences between Chinese social media users who died by suicide and those without suicidal ideation. Methods: The posts of 15 users who died by suicide and 15 not suffering from suicide ideation were annotated by five postgraduates with expertise in analyzing suicidal posts based on rhetorical structure theory (RST). Group differences were compared via a chi-square test. Results: Results showed that users who died by suicide posted significantly more posts and used more rhetorical relations. Moreover, the two groups displayed significant differences in 17 out of 23 rhetorical relations. Limitations: Because this study is largely exploratory and tentative, caution should be taken in generalizing our findings. Conclusions: Our results expand the methods of RST to the online suicidal identification field. There are implications for population-based suicide prevention by combining rhetorical structures with context analysis.
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Cruz, Consuelo. „Identity and Persuasion: How Nations Remember Their Pasts and Make Their Futures“. World Politics 52, Nr. 3 (April 2000): 275–312. http://dx.doi.org/10.1017/s0043887100016555.
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Identity struggles are once again a salient problem in world politics. This article aims to throw light on the sources, dynamics, and consequences of identity formation and mobilization. It makes two theoretical arguments. First, because collective memory is both a seemingly factual narrative and a normative assessment of the past, it shapes a group's intersubjective conceptions of strategic feasibility and political legitimacy. This is why collective identity is above all an expression of normative realism: a group's declaration to itself and to others about what it can or cannot do; what it will or will not do. Second, at critical junctures competing actors assert or contest the normative realism underlying collective identity. They do this through rhetorical politics, deploying their powers of persuasion in order to engage the constitutive elements of the group's shared identity. In practical terms, rhetorical politics is structured by a dominant frame: a historically shaped discursive formation that does two things. It articulates in readily accessible ways the fundamental notions a group holds about itself in the world and allows or disallows specific strategies of persuasion on the basis of their presumptive realism and normative sway. Within this frame, rhetorical politics engenders acollective field of imaginable possibilities:a restricted array of plausible scenarios about how the world can or cannot be changed and how the future ought to look. Though circumscribed, this field is vulnerable to endogenous shifts, precisely because actors' rhetorical struggles introduce conflicts over the descriptive and prescriptive limits of what is “realistically” possible. Such conflicts may in fact produce a new dominant rhetorical frame and profoundly influence a nation's political and economic development. Two contrasting cases from Latin America offer empirical support for these arguments. The article shows that the sharp developmental divergence between Costa Rica and Nicaragua can be properly understood only through close analytical scrutiny of the different rhetorical frames, fields of imaginable possibilities, and collective identities that rose to prominence at critical points in these countries' colonial and postcolonial histories.
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Fuist, Todd Nicholas. „“Not Left-Wing, Just Human”: The Integration of Personal Morality and Structural Critique in Progressive Religious Talk“. Politics and Religion 11, Nr. 1 (05.07.2017): 169–91. http://dx.doi.org/10.1017/s1755048317000402.
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AbstractResearchers have posited a bifurcated discursive field with regard to United States politics, with secular progressives at one pole and religious conservatives at the other. This division is typically understood to be both ideological and stylistic, with secular liberals possessing a robust language for speaking about structural inequality but lacking transcendent rhetoric about morality, and conservatives having the opposite discourses available to them. Yet this view steers us away from groups that complicate this picture, such as progressive religious communities. This article uses qualitative data collected among progressive religious groups to demonstrate that, through their ability to integrate discussions of structural inequality and personal morality, these communities create a rhetorical style that blends critical discourses with calls for righteousness. To understand different rhetorical positions, we have to examine the on-the-ground meaning making represented by politicized talk within communities that provide actors with the categories of identification which make social action possible.
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Koskela, Mikael, und Ergo Pikas. „Rhetorical Design Game for Expectation Alignment“. Proceedings of the Design Society: International Conference on Engineering Design 1, Nr. 1 (Juli 2019): 1593–602. http://dx.doi.org/10.1017/dsi.2019.165.
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AbstractWhile the form of building construction delivery known as Integrated Design-Build (or Integrated Project Delivery) is necessary for handling the complexity of modern projects, it raises up a host of problems due to the amount and variety of stakeholders that are brought together to co-design. Namely, the difficulty in forming a shared mental model of expectations regarding the project can cause disappointment in the results, as well as time and cost overruns. This paper is about creating an intervention to alleviate those issues. Employing knowledge from the field of rhetoric in design, and of mental models, two Integrated Design-Build workshops were analyzed to extract a set of rhetorical topics (topoi) to all such sessions. A design game was formulated around the empirical data by an iterative design process, following established design game theory. The game was found to indeed more than double the alignment of a group's individual mental models, though more testing is needed to validate this.
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Amakali, Justina Meluwa Latenda. „Persuasive speech acts in the Namibian National Assembly“. JOURNAL OF ADVANCES IN LINGUISTICS 7, Nr. 2 (08.11.2016): 1205–17. http://dx.doi.org/10.24297/jal.v7i2.5156.
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This paper examined the speech acts used by Namibian Members of Parliament (MPs) during parliamentary proceedings. The main aim of this paper was to explain speech acts and show their intended persuasive effects in parliamentary discourse. Austin (1962) introduced three types of speech acts, locutionary, illocutionary and perlocutionary. The paper attempted to critically demonstrate how MPs use persuasion strategies in their debates. These speech acts were uttered through assertives, directives, commissives, expressives, and declaratives, as classified by Searle (1969). A qualitative approach was used in this paper whereby the Hansard were used to collect data. A purposeful sampling focusing on some MPs was used. This paper was guided by two theories, Austins Speech Act Theory and Aristotles Theory of Rhetoric. The need to apply rhetorical skills in debates is widely advocated for. Although not all members of parliament have a wide knowledge of rhetoric, acquiring and employing skills on rhetoric are prominent aspects of parliamentary debates. The findings of the paper revealed that members of parliament have the potential to use a variety of persuasive strategies in their speech acts by means of some rhetorical devices. It was concluded that most MPs deliberately make use of these speech acts as a persuasive mechanism in their discourse. Being the first study in parliamentary discourse in Namibia with regards to rhetoric, it is considered to be unique and adds value in the field of linguistics. It also serves as a pioneering research to researchers in political rhetoric.
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Koerner, Konrad. „Linguistics vs philology: Self-definition of a field or rhetorical stance?“ Language Sciences 19, Nr. 2 (April 1997): 167–75. http://dx.doi.org/10.1016/s0388-0001(96)00057-5.
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Wang, Aiqing. „Chinese Neologisms in the Field of Fandom: From a Rhetorical Perspective“. International Journal of Language and Literary Studies 2, Nr. 3 (15.09.2020): 1–13. http://dx.doi.org/10.36892/ijlls.v2i3.332.
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In this paper, I investigate Chinese neologisms in the field of fandom from a rhetorical perspective. Chinese fans either borrow existing expressions, sometimes Internet neologisms, and employ them in a novel approach, or create new expressions. Fandom neologisms may involve conceptual metaphor and conceptual metonymy. Metaphor can be categorised into playful metaphors and visual metaphors, the former of which may be concerning war, food or sex. Sex-related metaphors in fan neologisms are expressed via euphemismby means of alphabetic words, homophones and altered characters, owing to social taboo and Internet language usage regulation. In terms of fandom neologisms involving metonymy, they may be accompanied by nominalisation, verbification and hyperbole. Moreover, my observation indicates that Chinese fandom neologisms normally demonstrate semantic opaqueness, which I presume might be correlated with recognition memory. As a subcategory of Internet neologisms generated from networked grassroots communication,fandom neologisms demonstrate an upward transmission direction, as well as a potential to enter the mainstream lexicon by means of being cited by the traditional media.
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Nespor, Jan, und Liz Barber. „The Rhetorical Construction of "the Teacher"“. Harvard Educational Review 61, Nr. 4 (01.12.1991): 417–34. http://dx.doi.org/10.17763/haer.61.4.q202p37r58158k11.
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Authors in the field of education inevitably use rhetorical strategies that embody particular,and often implicit, theoretical, epistemological, and political positions. In this article, Jan Nespor and Liz Barber critically examine the rhetorical structure of a 1987 article published in the Harvard Educational Review — Lee S. Shulman's "Knowledge and Teaching:Foundations of the New Reform." The authors examine various textual strategies — such as"the phenomenological hook," "appropriating a constituency," and "moving on" — that Shulman used to construct "the teacher" as an object of study. Through a detailed analysis of this widely cited article, Nespor and Barber address broader issues of representation and power in the social sciences, and conclude with a call for "a more 'critical literacy' among the readers and writers of research texts."
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Çaylı, Eray. „Field as Archive / Archive as Field“. International Journal of Islamic Architecture 9, Nr. 2 (01.07.2020): 251–61. http://dx.doi.org/10.1386/ijia_00013_2.
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Abstract This article introduces the special issue 'Field as Archive / Archive as Field': a set of critical reflections on archival research and fieldwork in academic studies focused on space. The special issue asks, how might the experience of carrying out research in the archive and the field, with all its contingencies and errancies, be taken seriously as empirical material in its own right? In other words, rather than reducing the research process to an empirically insignificant instrument through which to access useable data, how could scholars and practitioners of architecture treat this work as the very stuff of the histories, theories, criticisms, and/or practices they produce? In raising these questions that remain relatively underexplored, especially in architectural research, this special issue works from the contemporary historical juncture that is marked by an increasing visibility of rhetorical and physical hostility throughout social and political affairs. Probing how this historical juncture might impact and be impacted by spatial research, contributors to the special issue explore these impacts through the markedly urban and architectural registers in which they take place, including heritage, infrastructure, displacement, housing, and protest. They, moreover, do so through a variety of contexts relevant to the journal's scope: Egypt, Zanzibar, Turkey, Greece, Iran, and Israel/Palestine.
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Górny, Tomasz. „Związki retoryki i muzyki – kantata Christ lag in Todesbanden Jana Sebastiana Bacha / Rhetoric And Music: Johann Sebastian Bach’s Cantata Christ Lag in Todesbanden“. Ruch Literacki 53, Nr. 6 (01.12.2012): 731–43. http://dx.doi.org/10.2478/v10273-012-0045-8.
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Summary The first part of the article outlines the tradition which gave shape to the Baroque musical rhetoric. Among its constitutive elements were the style of the Florentine Camerata with its insistence on the role of speech in musical composition; Athanasius Kircher’s doctrine of the affects (Affektenlehre); Johann Mattheson’s model of the aria and Joachim Burmeister’s idea of musical figures. The second part of the article contains a rhetorical interpretation of Johann Sebastian Bach’s Cantata No.4 BW V Christ lag in Todesbanden”. The interrelationship between the words and the musical structure of the cantata is described and analyzed with the help of concepts from the field of musical rhetoric. The summary considers the significance of this interpretation of Bach’s composition for contemporary musical life.
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Semêdo, Rafael de Almeida. „Rhetoric in Homer?“ Nuntius Antiquus 16, Nr. 1 (31.07.2020): 13–34. http://dx.doi.org/10.35699/1983-3636..21481.
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This article discusses the possibility of exploring the field of rhetoric within the Homeric poems. Is it adequate to employ the term “rhetoric” in discussions of Homeric poetry? We contend, following Knudsen (2014), that yes, the Iliad and the Odyssey provide us with the earliest instances of rhetorical activity in Antiquity. Firstly, we address why some scholars disregard that possibility, then argue why we disagree with them. Finally, we apply the elements of our theoretical discussion to an analysis of Odysseus’ supplication to Nausicaa in Odyssey 6, focusing on: a) the introduction by the Homeric narrator with the terms kerdíon, kerdaléos, and meilíkhios; and b) Odysseus’ strategic speaking when trying to convince Nausicaa to provide him with clothes and information about the way to town.
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Schoeck, R. J. „Chaucerian Irony Revisited: A Rhetorical Perspective“. Florilegium 11, Nr. 1 (Januar 1992): 124–40. http://dx.doi.org/10.3138/flor.11.010.
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The topic of my paper is a broad one, for it embraces a range of questions within its field, which is Chaucerian irony as seen from the perspective of mediaeval rhetoric. My excuse for speaking on so broad a topic — and one unlikely to appeal to modernists or post-modernists, and certainly not to post-contemporaries — is in some part, I must confess, the desire to share my reflections with an audience composed of a goodly number of teachers and scholars of my own generation. Those who are of a younger generation may well feel like the German mediaevalists who greeted me at Trier in 1987 with a question about the Schoeck of Schoeck and Taylor published many years ago: "But he's dead, isn't he?" After retirement one cannot avail oneself of too many opportunities to assure his contemporaries that in point of fact he is not dead.
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Cârlan, Alexandru. „Notes on 'Diagnosing Madness'“. Romanian Journal of Communication and Public Relations 23, Nr. 1 (01.04.2021): 65. http://dx.doi.org/10.21018/rjcpr.2021.1.317.
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What kind of story could be conveyed about psychiatric patients and the practices of their confinement in the second half of the nineteenth century and the beginning of the twentieth century? How could such an account be grounded? What theoretical tools and frameworks would allow for an apprehension of this situation, and within or across which disciplinary frameworks? Firmly situated in the field of rhetoric of science, Diagnosing Madness. The discursive construction of the psychiatric patient, 1850-1920 attempts such an account, “placing rhetorical analysis of the written word at the center of the web of cultural practices that made asylums possible in the nineteenth century”
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Dombrowski, Paul M. „Language and Empiricism“. Journal of Technical Writing and Communication 32, Nr. 1 (Januar 2002): 3–21. http://dx.doi.org/10.2190/ttv6-b87v-fbh9-5800.
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The connection between language and empiricism is a central issue in technical writing and communication, more so than in other fields. Our field deals with technical and scientific knowledge which is oftentimes very definite and objective, yet there has been increasing recognition over the past few decades that this knowledge is socially constructed and rhetorically negotiated. Debates have ensued over the rhetoricity of technical communication in contrast to its empirical and instrumental aspects. W. V Quine, one of the most influential American philosophers of the twentieth century, however, rejected the distinction between empirical knowledge and knowledge stemming from language and social negotiation. Understanding technical writing and communication through the lens of Quine's theory ameliorates the tension between instrumental and rhetorical/humanistic views of technical discourse by recognizing the validity of both views and integrating the two. This understanding in turn will facilitate our pedagogical interactions with technical and scientific majors.
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Riddick, Sarah A. „Deliberative Drifting: A Rhetorical Field Method for Audience Studies on Social Media“. Computers and Composition 54 (Dezember 2019): 102520. http://dx.doi.org/10.1016/j.compcom.2019.102520.
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Amidon, Timothy R., Alex C. Nielsen, Ehren H. Pflugfelder, Daniel P. Richards und Sonia H. Stephens. „Visual Risk Literacy in “Flatten the Curve” COVID-19 Visualizations“. Journal of Business and Technical Communication 35, Nr. 1 (01.10.2020): 101–9. http://dx.doi.org/10.1177/1050651920963439.
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This article explores how “flatten the curve” (FTC) visualizations have served as a rhetorical anchor for communicating the risk of viral spread during the COVID-19 pandemic. Beginning from the premise that risk visualizations have eclipsed their original role as supplemental to public risk messaging and now function as an organizer of discourse, the authors highlight three rhetorical tensions (epideictic–deliberative, global–local, conceptual metaphors–data representations) with the goal of considering how the field of technical and professional communication might more strongly support visual risk literacy in future crises.
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Sarma, Sushanta Kumar. „Rhetorical strategies in Indian commercial microfinance“. International Journal of Sociology and Social Policy 37, Nr. 9/10 (12.09.2017): 572–90. http://dx.doi.org/10.1108/ijssp-05-2016-0057.
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Purpose This paper examines the rhetorical strategies of two Indian microfinance organizations as they transformed from non-profit to commercial format. They shifted forms at a time (year 2010), when commercialization had been criticized severely. The purpose of this paper is to understand “How does a microfinance organization justify its action of transformation to retain legitimacy?” Design/methodology/approach The paper adopts a qualitative case study method to understand the phenomena. Interview, archival documents, and field observations are the major source of data for the study. Data analysis is carried out through coding method. Findings Drawing from Suddaby and Greenwood’s (2005) work on rhetorical strategies, the paper suggests that these organizations have used two types of rhetorical strategies – cosmological and teleological. These strategies operate in a performative role and link deviant practices with routines. It focuses on institutional maintenance rather than change. Research limitations/implications The paper acknowledges two important limitations. First, the rhetorical focus may be influenced by the history of organization. So depending on organization selected, the focus may vary. Second, the paper is constricted by the low-documentation practices prevailing in many civil society organizations. Originality/value The paper contributes to the literature on hybrid organization by unpacking the process of sense making in a hybrid form. The paper also reinforces the argument that language operates in a performative role. The paper provides a new context (India) to understand the process of rhetorical strategies.
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Amnuai, Wirada. „Analyses of Rhetorical Moves and Linguistic Realizations in Accounting Research Article Abstracts Published in International and Thai-Based Journals“. SAGE Open 9, Nr. 1 (Januar 2019): 215824401882238. http://dx.doi.org/10.1177/2158244018822384.
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There has been a growing interest in the rhetorical move structure of research articles (RAs). Research studies reveal that articles written by native and nonnative English speakers show some similarities and differences in their rhetorical structure and linguistic features across disciplines. This study was therefore undertaken to investigate the rhetorical moves of English RA abstracts, which were written by authors from different cultural and linguistic backgrounds. Sixty RA abstracts from two corpora (international corpus and Thai corpus) in the field of accounting were analyzed using Hyland’s framework. The abstracts written by authors of different nationalities and published in internationally scholarly journals were collected for the international corpus, whereas the counterpart consisted of abstracts written by Thai authors and published in indexed Thailand-based journals. Both similarities and differences in terms of rhetorical move and linguistic realizations were found. The use of tenses and voices was quite different not only between the two corpora but also from the previous studies. The findings will provide practical and detailed description of the RA abstracts’ structures of the two corpora. This may lead to pedagogical implications for teaching students how to write accounting English RA abstracts effectively.