Dissertationen: „Thai culture“

1

Vailati, Federico. „How does culture affect leadership : Case study Thailand“. Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-34628.

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The culture is a key factor that profoundly changes our perception of the world. The cultural influences on the leadership aspects need to be taken into particular account in order to achieve an effective leadership. The main purpose of this thesis is to provide an overview of the relationship between the culture and the way in which leadership is perceived/exercised in Thailand. The case study is represented by the current situation in Thailand. The aim is to focus on Thai case in order to demonstrate that leadership styles cannot be imported and exercised in the same way across different cultures and countries. A leadership style may have different effects and meanings in relation to the cultural environment in which it is exercised. Understanding a culture is the essential step in order to consider the real effects of a leadership approach.

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2

Yampracha, Supakit. „Understanding Thai sentencing culture“. Thesis, University of Strathclyde, 2016. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=27087.

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Much has been written about the sentencing systems and practices of Western common-law jurisdictions, but little is known about those of Thailand, an Eastern civil-law country. This thesis fills this gap in the literature by identifying key characteristics of Thai sentencing culture and proposing a theory for understanding them. The focus is not on the Penal Code but on Yee-Tok, a judicially self-imposed form of sentencing guidance, the details of which are not publicly available and whose role in sentencing decision-making remains invisible to those beyond the judiciary. My aim is to find out how Yee-Tok works in the pursuit of consistency and accountability in sentencing. The study finds that consistency and accountability are not alien concepts to Thai sentencers. Even though each lower court has a different Yee-Tok, evidence from focus groups of lower court judges appears to suggest that the differences between each Yee-Tok may be limited. In addition to the duty to sentence in accordance with the Penal Code monitored by the higher courts, Thai lower court judges, by convention, are expected to comply with Yee-Tok in their court and to consult their Chief Judge before departing from it. Although there is no statutory obligation to comply with Yee-Tok, this research finds that most judges appear to wish to comply with Yee-Tok. Consistency in sentencing outcomes in each court is achieved due to the compliance of all judges with the Yee-Tok of their court. Accountability in sentencing is understood as the need to ensure that sentencers adhere to judicial custom and observe high moral standards. Three main characteristics of Thai sentencing culture were identified in this research: conformity in sentencing decision-making; the tendency to impose prison sentences relatively frequently; and the lack of demand in the eyes of the judiciary for public accountability in sentencing. These characteristics can be explained by a theory based on two conceptual building blocks: the judicial structure of a career judiciary; and Thailand’s political, social and cultural context. This study seeks to understand Thai sentencing. However, the findings also have implications for the fields of comparative criminal justice, comparative law and comparative judicial studies.

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3

Prasannam, Natthanai. „Mnemonic communities : politics of World War II memory in Thai screen culture“. Thesis, University of St Andrews, 2018. http://hdl.handle.net/10023/12247.

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This thesis examines the politics of World War II memory in Thai screen culture with special reference to films and television series produced between the 1970s and the 2010s. Framed by memory studies and film studies approaches, the thesis hopes to answer 1) how WW II memory on screen is related to other memory texts: monuments, museums and commemorative rituals and 2) how the memory is coded by various genres: romance, biopic, combat film and horror. The project relies on a plurimedial network which has not yet been extensively studied by film scholars in Thailand. Through the lens of memory studies, the on-screen memory is profoundly intermingled with other sites of memory across Thailand and beyond. It potentially is counter-memory and vernacular memory challenging the state's official memory. The politics of WWII memory are also engaged with cultural politics in Thailand in terms of class, gender and ethnicity. The politics of commoners and trauma are given more voice in WWII memory compared to other moments of the national past, which are dominated by the royal-nationalism. From film studies perspectives, the genres mediating WWII memory are shaped by traditions of Thai-Thai and transnational screen culture; the Thai WWII combat film is a newly proposed genre. The thesis also explores directors, the star system, exhibition and reception. The findings should prove that WWII memory on Thai screen serves their roles in memory institutions which construct and maintain mnemonic communities as well as the roles in entertainment and media institutions. Another crucial implication of the research is that politicising WWII memory on the Thai screen can illuminate how memory and visual texts travel. The research likewise manifests its contributions to a better understanding of how Thai screen culture can be positioned within both global memory culture and global screen culture.

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4

Channarong, Pornrungroj Rennels Max R. „A comparison of creativity test scores between Thai children in a Thai culture and Thai-American children who were born and reared in an American culture“. Normal, Ill. Illinois State University, 1992. http://wwwlib.umi.com/cr/ilstu/fullcit?p9227171.

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Thesis (Ed. D.)--Illinois State University, 1992.
Title from title page screen, viewed January 18, 2006. Dissertation Committee: Max R. Rennels (chair), Marilyn P. Newby, Thomas E. Malone, Larry D. Kennedy. Includes bibliographical references (leaves 116-119) and abstract. Also available in print.

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5

Srisai, Suttanipa. „Saang Kwaampratabjai : the influence of Wattana-dharm Thai on Thai PR practice“. Thesis, University of Stirling, 2011. http://hdl.handle.net/1893/3087.

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This thesis describes how and what Wattana-dharm Thai [Thai culture] has influenced Thai PR practice through the eyes of Thai PR managers and practitioners. It also provides some background information about the evolution of Thai PR practice to link to the current Thai PR practice. The study employs a qualitative paradigm with in-depth interviews as the main method. Documentary sources are mostly used as a supplement. This thesis provides detailed qualitative data describing how Thai public relations (PR) practitioners operate in Thailand both offline and online. The findings highlighted that Wattana-dharm Thai has a strong influence on Thai PR practice. There are eight main Wattana-dharm Thai aspects that influence Thai PR practice: 1) Relationship orientation (relationships in a Thai style including Bunkhun, Pen-Mitr, and Alum aluay relationships); 2) Community-based orientation; 3) Sanook orientation; 4) Hierarchical structure; 5) Buddhist orientation, 6) Monarchy institution respect; 7) Face and eyes in society; and 8) Form over the content. Thai PR practice has an emphasis on Saang Kwaampratabjai [impression building] through Wattana-dharm Thai. For example, historically, Thais accepted westerners because they did Saang Kwaampratabjai by bringing technology and development to the country. Thais have a positive attitude toward westerners because of this history of impression. Thai PR practitioners also try to use Saang Kwaampratabjai influence the public, such as journalists and opinion leaders by offering incentives altruistically (e.g. Namjai, Bunkhun, etc). Thai PR practice Saang Kwaampratabjai based on Buddhism and their respect of the monarchy. Thai PR place an importance on details of public’s personal information to instigate Saang Kwaampratabjai. For online PR, Thai PR use Information and Communication Technologies (ICTs) to support Saang Kwaampratabjai. It would appear that ICTs, in part, are used to promote company’s image rather than having any practical use. Hence, the core of Thai PR is how to practice Saang Kwaampratabjai based solely on personal and social relationship. This thesis aims to fill in the gaps in knowledge relating to PR and culture. It will make a contribution to the academic literature on culture and public relations, not only in the West but globally. This will also provide a framework for Thai PR practitioners to improve and develop their work. This thesis examines culture and PR through the lens of Thai terminology and discourse facilitated by a native inside-out view moderated by the distance obtained by leaving my country for a substantial proportion of the period of the study. This distance allowed me to re-consider many taken-for-granted aspects of my own culture, as well as allowing me to take on board other cultural perspectives available in a Western but international university. Thus this thesis is in part autobiographical, product of my research journey that allowed me to engage with a range of fundamental issues central to cross-cultural living such as hierarchy, religion, political and regal institutional frameworks, and gender.

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6

Klunklin, Areewan, University of Western Sydney, College of Social and Health Sciences und of Nursing Family and Community Health School. „Thai women's experiences of HIV/AIDS in the rural north : a grounded theory study“. THESIS_CSHS_NFC_Klunklin_A.xml, 2001. http://handle.uws.edu.au:8081/1959.7/653.

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Thailand is a nation of some 60 million people, 2 million of whom are estimated to be HIV/AIDS infected and, of those who are infected, 80-90% were infected through heterosexual intercourse and 10-20% are women. In this research, the author discusses the situation in some detail.The experiences of HIV/AIDS infected Thai wives and widows in the rural north of the country are studied.A major contributing factor is the differential constructions of male and female status and sexuality in traditional Thai culture.These constructions are rooted in Theravada Buddhism, ancient mythology and folklore. Data was obtained from 24 participants in Chiangmai Province. The findings of the study revealed several problems with which participants were confronted and the processes they used to address them.It is suggested in the findings that any serious therapeutic interventions and interventionist research studies must be congruent with traditional Thai culture
Doctor of Philosophy (PhD)

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7

Thapthiang, Nuwan. „Thai celebrity culture and the Bangkok teenage audience“. Thesis, University of Leicester, 2004. http://hdl.handle.net/2381/7671.

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This study explores the media reception patterns and impact of celebrity culture on identity construction of Bangkok teenagers. The hypothesis is that audiences do not necessarily decode identical media messages in the same way as encoded. Bangkok teenagers with different ages and genders are likely to read texts regarding celebrities differently. Celebrities may not influence all teenage audiences to a significant degree and, for affected teenagers, the degree of influence may differ. Celebrities may act as good or as bad role models. This study employs a combination of quantitative and qualitative methods including (1) preliminary survey, (2) analysis of media content from quantitative and qualitative points of view, and (3) focus group discussions with different categories of Bangkok teenagers. These evolved around a selection of media items related to issues of fashion, substance abuse, and sexuality. The findings provided evidence that the meanings the young audiences derived from the celebrity coverage did not always coincide with those encoded by the media and that often alternative readings were generated alongside the preferred reading. Cultural ideologies and social environment were found to be the most significant factors impacting the text decoding. This investigation did not corroborate the popular belief that Bangkok teenagers were uncritical victims of media coverage. Data confirmed that they are critical and active media users and the extent to which their behavior is shaped by the media is relatively limited. Celebrity culture did not seem to influence Bangkok youth to an extent that can be regarded as socially harmful or culturally detrimental. On the contrary, it had certain positive effects in areas such as education, music, sports, and lifestyles. Peer groups were found to be more influential than celebrities in areas such as substance abuse and sexuality. This project makes contributions to the area of mass communication; audience reception and media effects in particular, and celebrity and youth culture studies.

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8

Kermanee, Prasart. „Tissue culture and genetic manipulation of Thai rice“. Thesis, University of Nottingham, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.368338.

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9

Wisuttipat, Nattapol. „Performing Far from Home: Efficacy of Thai Classical Music Pedagogy among Non-Culture Bearers in the United States“. Kent State University / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=kent1531612662887015.

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10

Atikomtrirat, Woraphan, und Tanavut Pongpayaklert. „Managing Diversity in Multinational Organization : Swedish and Thai culture“. Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12520.

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This project proposes is focus on having diversity in workforces of different cultures within theglobalized world that we live in. It is not enough to be perceived as effective in a singleorganization or by one nation. Leaders must look to understand how this can create acompetitive advantage and really should have skills that are perceived as effective by manydifferent people, despite cultural differences.The aim of this research is to have a better knowledge of how a leader can be perceived aseffective in a diverse workforce in Swedish and Thai context. And we also would like to knowthe employees’ expectation toward their future manager.To figure out the employees’ expectation, we conduct a questionnaire which was send to ourrespondents in both Thailand and Sweden. We are choosing currently workforce and futureworkforce of both countries to be our respondents. We also interview manager who have beenworked in multinational company about their experience of working in internationalenvironment.

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11

Lekakul, Great. „Prachan : music, competition, and conceptual fighting in Thai culture“. Thesis, SOAS, University of London, 2017. http://eprints.soas.ac.uk/26516/.

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12

Yamamoto, Satoshi. „A cultivation analysis of Thai student U.S. television viewing and their perception of Thai traditional culture“. Virtual Press, 2006. http://liblink.bsu.edu/uhtbin/catkey/1355260.

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The world is flooded with American media products, especially television programs. This study examined how American television viewing affects Thai college students' perception of Thai traditional culture, and how Thai television viewing affects their perception of it.Two hundred sixty-one Thai college students were given a survey in three communication classes at Chulalongkorn University, in Bangkok, Thailand during June/July, 2006. Results were analyzed by means of ANOVA with accompanying Scheffe test. The hypotheses were rejected. Hypothesis one stated American television viewing affects Thai collage students' perception of Thai traditional culture negatively. Hypothesis two stated Thai television viewing affects Thai college students' perception of Thai traditional culture positively.
Department of Journalism

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13

Hatthakit, Urai. „Family-oriented self-care : an ethnographic study of stroke patients in Thailand“. Thesis, Curtin University, 1999. http://hdl.handle.net/20.500.11937/705.

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The aim of this ethnographic study was to explore and describe the lay care (self-care) phenomenon in Thai culture. Spradley's (1979) ethnographic method was utilised to investigate the meaning of lay care, the lived experiences of 10 individuals who had suffered a stroke and their family caregivers in caring for the sick person at home.The meanings and perceptions of self-care from the individuals' and their families' perspectives, were explored, including the practices and cultural issues relating to care at home. The data collection was undertaken over a 10 month period in Songkla Province, southern Thailand. The major sources of data were the transcripts of semi-structured informal interviews, focus group discussions, field notes of participant observations and interviews with other individuals who were knowledgeable of health services and cultural issues relating to care and treatment in the community.Data analysis revealed a number of themes related to family relationships, and home and community care. These themes included the lived experience at both home and healing centres, experiences with change and loss after the stroke and coping with these, perceptions of care-receiving and caregiving, scope of the family's responsibilities in the caregiving role, caregiving burden, factors influencing the quality of care and the recipient's satisfaction with care. Other themes related to support and health services: Western and traditional medicine, social networks and religion. These themes were discussed from three perspectives: the individual, the family and community resources.The results of the study support the concept of interdependence of family members, and to a lesser extent their wider social network, in health and illness. Consequently the model of care developed from this study focuses on the family, with the family as a whole contributing to the well-being of its members through both the promotion of family members' health and the restoration of the health of the family with a sick member(s). Implications of this model of care were identified for nursing practice, education and research.

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14

Thamsatitdej, Poomporn. „The effect of cultural difference on project risk management practice : a Thai culture analysis“. Thesis, University of Strathclyde, 2006. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=21684.

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Project Risk Management (PRM) has become an important tool supporting project success. Many project organizations have now gained benefits from employing the concept. The problem with RPM practice lies in the effectiveness of the implementation process. This brings to the study of a soft aspect of project risk management. The most effective way to implement the PRM concept in an organization is to tune the PRM process in accordance with organizational culture and practice. This would bring some level of difficulty where a PRM process was to be applied in a place where values, norms and practice are different to the place where it originated. In this study, the researcher examines the influence of culture and compares it with PRM practice. The study seeks to investigate the social dynamics in Tbailand, a country whose risk management lags behind that of Western economies and whose cultural characteristics differ significant from Western nations. First the researcher reviews the literature on PRM process in order to understand its principle and processes. The study of PRM implementation and its behavioral aspect of also conducted. The study led to the extraction of PRM values. These values help to enhance understanding of PRM practice and managerial practice required to support effectiveness in the PRM process. In order to gain an understanding of cultural difference, Hofstede's framework is employed to serve as a tool to analyse Thai culture. The social impact is then analysed by the discussion of the effect of Hofstede' dimensions of PRM values. The study is based on a qualitative paradigm trying to understand the effect of Thai culture on management practice. It results in three research methods substantiate each other. The case study is to provide understanding of the effects of Thai culture in a real life context. The interviews give the perspective of Thai project managers towards risk and risk management principle. The workshop is to investigate Thai managers' response to the risk management process. The researcher presents a cultural analysis of Thailand and discusses the effect of cultural factors on the PRM values within Thai management practice. The researcher concludes with a discussion of the effect of Thai culture on PRM practice. The findings of this research support that in order for PRM to be adopted in places where culture is different to Western norms, it is important to investigate and gain an understanding of a particular culture prior to commencing PRM adoption programmes.

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15

Chamchoy, Paveena. „The efficacies of trance-possession ritual performances in contemporary Thai Theravada Buddhism“. Thesis, University of Exeter, 2013. http://hdl.handle.net/10871/15758.

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This thesis is a study of the contemporary forms of trance-possession rituals performed in Thai Buddhism. It explores the way in which the trance-possession rituals are conceptualised by Thai Buddhist people as having therapeutic potentiality, through the examination of the ritual efficacy that is established through participants’ lived experience. My main research question focuses on how trance-possession rituals operate within a contemporary Thai cultural context and what are the contributory factors to participants’ expressing a sense of efficacy in the ritual. This thesis proposes that applied drama can be used as a ‘lens’ to examine the participants’ embodied experiences, particularly in relation to the ritual’s potential efficacy. In addition, the thesis also draws on discourses from anthropology, to enable a clearer understanding of the Thai socio-cultural aspects. I proceed to examine the efficacy of trance-possession ritual by focusing on the Parn Yak chanting ritual and rituals in sak yant, the spiritual tattoo tradition, as the two examples. Through the interdisciplinary study as mentioned above, these rituals are investigated and interpreted through several aspects. This study uses interviews with monks, participants and people involved with rituals as well as documentary and archival research. As part of my research, I also critically reflect upon my ethnographic experiences, between 2006-2012, of a variety of these rituals that are performed in temples around central Thailand. My attendance at the Parn Yak rituals in and around Bangkok involved both complete participation as well as observation. For the rituals of sak yant tattooing, I observed a tattoo master’s practices at Wat Bang Phra temple in Nakhon Pathom province. This thesis intends to offer an alternative approach to examine participants’ experiences of efficacy during and after the rituals. The research examines the therapeutic transformation of participants through the embodied process during rituals, and suggests that participants’ embodiment during lived experience in ritual together with their historical and sociocultural context influence the ways that they articulate their sense of efficacy in the ritual. The thesis offers insights and ideas for further exploration of Thai Buddhist rituals as culturally therapeutic performances.

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Wongratanapitak, Paphutsorn. „Thai music and its others : the Westernisation, modernisation and globalisation of Thai music culture in the 21st century“. Thesis, SOAS, University of London, 2018. http://eprints.soas.ac.uk/30313/.

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17

Graf, Jaz. „Geographies of ancestral embodiment“. Thesis, University of Iowa, 2019. https://ir.uiowa.edu/etd/6748.

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Throughout history, humankind has looked to the natural world for understanding the foundations of life and the essence of existence. Emphasizing states of sedimentary material, as physical and metaphorical reference to the cyclical complexion of life/death, growth/decay, transformation/stasis…I investigate the meaning of familial roots, reimagining humanity’s relationship to earth. The ways in which this connection can be understood are dependent on visual or symbolic representations and through experiential knowledge of sensing physicality and materiality.

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18

Phatanateacha, Pornprapha. „The Generation of Forms and Thai Typeface Design“. VCU Scholars Compass, 2003. http://hdl.handle.net/10156/1691.

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19

Chi, Heng-Chang. „Transnational food geography and culinary culture in Thai restaurants of Taiwan“. Thesis, University of Sheffield, 2011. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.531199.

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20

Pargell, Karlsson Micaela, und Elin Widén. „Cultural challenges in Thailand - An unchanged fact? : A minor field study abour cultural challenges among Swedish executives in Thailand“. Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76427.

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Today, all companies face a challenge to cope with the globalized market, where organizations continuously establish on new markets in new countries. Different cultures meet and must be able to collaborate in an organization. The increased economic growth as well as the explosive Swedish tourism in Thailand today attracts more and more Swedish companies to the Thai market. It is likely that this can lead to different cultural challenges where people from different cultures meet and are forced to adapt to each other's established norms and behaviors. Our study aims to investigate the cultural challenges experienced by Swedish executives in Thailand. Our purpose is to identify the largest cultural challenges experienced by Swedish executives and to understand why this may be perceived as a cultural challenge among the Swedish executives. A qualitative method and a semi-structured interview form have been used in the conduct of the survey. The result showed that the main cultural challenges experienced by the Swedish executives were hierarchy, view of a leader, crosscultural leadership and collectivism. The Buddhist religion, the strongly established norms of Thai culture and the executives own positive and adaptable attitude towards cultural challenges proved to be the reason why these cultural challenges were experienced by the Swedish executives.

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Hinviman, Somsuk. „Journey to modern Thailand : Westernisation, television advertising and tensions in everyday life“. Thesis, University of Sussex, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.299954.

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This thesis examines how and why Thai advertising 'Westernises'. Drawing on a literature from the theoretical fields of globalisation, consumer culture and advertising, it interrogates the 'Westernisation' process across the three communicative moments of advertising: production, text and consumption. The research project argues first that Thailand's society, culture and media have historically evolved in relation to both the processes of 'W esternisation' and 'Thainisation', and ·second that class, mapped onto an 'urban' and 'rural' divide, is a key factor in shaping the articulations of 'Western' and 'Thai' cultures in contemporary Thai society. The thesis suggests that advertising represents and manages social change by looking 'back to the future'. As 'apostles of bourgeois modernity', the adverts 'look forward', mythifying modem life as 'future-oriented' and 'developed'. But at the same time, ads 'look backward', offering a 'nostalgic' presentation of what is lost in modem society -- the 'undeveloped' rural which is kept intact rather than modernised. Created by practitioners who identify themselves as 'Thai cosmopolitans', they and their urban audiences use 'Westernisation' to distinguish themselves from the rural peasantry: they set up a symbolic frontier between 'Us' and 'Them'. In contrast, in response to ads, rural people sceptically observe social change and the more 'Western' modem life which they wish to have; however, this is also a rationalisation of what they cannot (yet) have. The thesis concludes that in the 'journey to modem Thailand', although 'Western modernisation' is (re)defmed as 'social development' radiating outward from the metropolitan centre, culturally it is marked by an ambivalent relation to Thai traditional values and to the rural. The latter continue to constitute a necessary counter-pointing narrative of 'W esternisation' within advertising and the self-identity of the Thai middle classes.

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22

Hatthakit, Urai. „Family-oriented self-care : an ethnographic study of stroke patients in Thailand“. Curtin University of Technology, Australian Telecommunications Research Institute, 1999. http://espace.library.curtin.edu.au:80/R/?func=dbin-jump-full&object_id=11551.

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The aim of this ethnographic study was to explore and describe the lay care (self-care) phenomenon in Thai culture. Spradley's (1979) ethnographic method was utilised to investigate the meaning of lay care, the lived experiences of 10 individuals who had suffered a stroke and their family caregivers in caring for the sick person at home.The meanings and perceptions of self-care from the individuals' and their families' perspectives, were explored, including the practices and cultural issues relating to care at home. The data collection was undertaken over a 10 month period in Songkla Province, southern Thailand. The major sources of data were the transcripts of semi-structured informal interviews, focus group discussions, field notes of participant observations and interviews with other individuals who were knowledgeable of health services and cultural issues relating to care and treatment in the community.Data analysis revealed a number of themes related to family relationships, and home and community care. These themes included the lived experience at both home and healing centres, experiences with change and loss after the stroke and coping with these, perceptions of care-receiving and caregiving, scope of the family's responsibilities in the caregiving role, caregiving burden, factors influencing the quality of care and the recipient's satisfaction with care. Other themes related to support and health services: Western and traditional medicine, social networks and religion. These themes were discussed from three perspectives: the individual, the family and community resources.The results of the study support the concept of interdependence of family members, and to a lesser extent their wider social network, in health and illness. Consequently the model of care developed from this study focuses on the family, with the family as a whole contributing to the ++
well-being of its members through both the promotion of family members' health and the restoration of the health of the family with a sick member(s). Implications of this model of care were identified for nursing practice, education and research.

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23

Tungtakanpoung, Monrudee. „Employee behaviour and the role of culture : the case of Thai Airways“. Thesis, London Metropolitan University, 2016. http://repository.londonmet.ac.uk/1112/.

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This research explores the interactions of people across cultures. It looks into how cultural distinctiveness and cultural characteristics may serve as a strategic resource for organisations. The research investigates whether the sustained success of South East Asian Airlines in achieving high levels of customer satisfaction is influenced by the application of distinctive cultural traditions and values in the delivery of customer service. Given that this service is delivered by a predominantly female workforce, the research explores cabin crew behaviours and values in relation to assumptions about gender roles that are found within the airline industry generally and South-East Asian cultures specifically. The research is based on a case study of one company, Thai Airways. A triangulated methodology was applied, using a mixture of company documentation, observations and semi-structured interviews. The research aims to inform our understanding of the service interface in a cross-cultural airline environment. Of particular emphasis in this study is the connection between spiritual, cultural values and traditional gender roles within Thai society, which has an impact on the relationship between passengers and cabin crew. The thesis illustrates how the understanding of the relationship between national cultures and individual characteristics can be refined through the use of a conceptual framework. The findings imply that traditional Thai cultural values underpinned by Buddhist spirituality play a part in shaping the way cabin crew think about their work. These influences help them to respond positively to company policy, which in turn can help to achieve Thai Airways’ corporate goals. This synergy between company policy, national culture and spirituality may shape the quality of the service and help to create customer satisfaction. The findings demonstrate that there is a relationship between the satisfaction of basic Thai female needs and work-life balance. Thai cabin crews who work in a female environment tend to balance their career, finances and family so that these needs are met.

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24

Cornwall, Timothy Brooke, und cornwall@inet co th. „Seminar Leader Effectiveness: Teaching Short Courses in the Thai Business Community“. RMIT University. Education, 2006. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20070201.162658.

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Research and literature on teaching adults primarily discusses longer courses within the sphere of formal education, that is formal tertiary education and non-formal education (typically work-place or work-related learning). While both these fields provide a rich source of general information, it is difficult to find research texts that specifically deal with teaching adults in a seminar environment, that is, a planned, one-off learning event ranging in length from three hours to two days. While some research has focused on Thai culture in general and the nature of Thai university teaching in particular, very little has been published concerning the teaching of Thai adults, whether in a formal setting such as a university or college, or in a non-formal, work-place or work-related setting. This research reflects an effort to compensate for this pronounced lack of research in teaching adults in a short course environment and the paucity of research on teaching Thai adults. Using a case-study method, fifteen Western or Western-educated Thai trainers in the Thai short-course market were interviewed to determine the characteristics of an effective short-course trainer instructing courses in English. Based on a semi-structured interview format, with questions framed from the literature review, eight key characteristics were determined that reflect the qualities of an effective trainer in the Thai market. Centered on the vital role played by trainers' knowledge of the participants and their culture, the characteristics identified by the research highlight the need to foreground key aspects of participant culture when planning and presenting a short course in the Thai business community. While content expertise and teaching skills remain important, the key to effectiveness lies in acquiring and skillfully applying a knowledge of participants that goes beyond needs analysis to include a generic knowledge of the social norms that identify Thais as a cultural group throughout the training process. The eight characteristics are discussed in detail, and while some aspects of these are consistent with the conventional wisdom discussed in the literature review, most arose from the analyses of comments provided by the interviewees. This discussion leads into a number of recommendations for new trainers in this market and concludes with insights into further areas of study that could prove useful in Thai and other cultures, and for educators involved in short- or long-course events.

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Fordham, Graham S. „Protestant Christianity and the transformation of northern Thai culture : ritual practice, belief and kinship /“. Title page, contents and abstract only, 1991. http://web4.library.adelaide.edu.au/theses/09PH/09phf712.pdf.

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Hesse-Swain, Catherine. „Speaking in Thai, dreaming in Isan: Popular Thai television and emerging identities of Lao Isan youth living in northeast Thailand“. Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2011. https://ro.ecu.edu.au/theses/399.

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This is an ethnographic study of how Lao Isan youth living in the northeastern provincial capital Khon Kaen and nearby town Mahasarakham experience Thainess or khwampenthai in its most popular form – television. People who inhabit the northeast of Thailand interchangeably label themselves and are labelled by others as Isan, Thai Isan, Lao Isan, Thai or Lao, depending on the ethnic, political, social or familial nuances of any given situation. I use the term Lao Isan to refer specifically to Isan people of Lao origin or ethnicity. Lao Isan are subject to complex and often competing notions of Isanness, Laoness and Thainess by insiders and outsiders. Using data derived from a 2002 ethnographic study of the responses of Lao Isan youth (aged 17 to 25) to their favourite Thai television programs, this thesis explores contemporary and co-existing interpretations of Isan identity or khwampenisan among Lao Isan youth in relation to historical context and processes of identity formation. The people of northeast Thailand, or Khon Isan, are confronted daily with ambiguities gravitating around the perceived multiplicity of their identity, particularly Thai identity and Lao (Isan) identity. Political, social and cultural constructs of identity are continually contested. Collective themes and understandings of Lao Isan identity are represented and constituted by outsiders and insiders whose views melt into and across cultural borders. Some of these constructions highlight the exclusivity of Isan identity – a tight geographical space that is no longer Lao but Thai Isan within the larger Thai nation state. Others ignore geographical boundaries and explore Lao Isan identity within a more open cultural space that encompasses both northeast Thailand and Laos. Informing these constructions are overlapping and often conflicting views on Thai-Lao historiography, Lao Isan indigenous studies, and the influence of popular culture.

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Wongdatengam, Siraporn, und Panjaporn Kruapanichwong. „Impact of Culture on Mobile Phone Purchasing A Comparison between Thai and Swedish Consumers“. Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12630.

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“Mobile phones as a communication technology fits into culture rather than imposes on a culture” (Xin, 2006).Therefore, the main purpose of this research was to investigate and to understand the impact national culture has on mobile phone buyer behaviour of Thai and Swedish consumers. The research was also conducted to identify whether there was a significant cultural difference of buying behaviour for these two cultures when purchasing mobile phones. Hofstede’s cultural dimensions (individualism/collectivism and power distance) was addressed in order to examine if culture influences Thai and Swedish consumers when purchasing a mobile phone. In order to examine the difference between Thai and Swedish consumers, a data analysis was conducted through the SPSS statistical program using an Independent Sample T-test and Pearson Correlations. The questionnaires were distributes to both Thai (70 sets) and Swedish (70sets) students in the University of Malardalen. The findings indicated that there is a significant difference between Thai and Swedish consumers in term of mobile phone purchasing behaviour as far as Hofstede’s cultural dimensions. A major contribution to this study is that it will provide an insight into the differences in culture between Swedish and Thai consumers, the Eastern and Western cultural divide and how culture influences mobile phone purchasing behaviour. The findings will also assist managers in mobile phone organizations to manage the dynamics of culture through time as well as to enhance their communications and promotional strategies within an overall marketing strategy. Incorporating culture into their overall marketing and communications strategies will enable organizations to meet customer needs and expectations, sustain and increase growth along with market share and to maximize profitability.

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com, elwrush@gmail, und Ed Rush. „A reflective analysis of a transformative pedagogical approach at a rural Thai University“. Murdoch University, 2007. http://wwwlib.murdoch.edu.au/adt/browse/view/adt-MU20071129.122953.

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Mass culture in Thailand creates idealizations about female beauty which cause many women to engage in destructive behavior such as starvation dieting and forced vomiting. In this dissertation I describe efforts to develop awareness among a group of predominately female students at a rural Thai university about the ideological purposes of these idealizations. Using a CD-based multimedia research template, the students reported the common sense beliefs which help create the beauty ideal and the effects of these beliefs on their own lives and the lives of other women. The major finding of their research was that mass culture creates beauty ideologies to maintain social stratification, in that those women who are made to feel ugly because they do not resemble the white-skinned underweight ideal tend not to be members of the elite social class which has the resources and time to achieve these ideals. The significance of this dissertation lies in the emancipatory effects that it produced; although a Critical Discourse Analysis showed that the students continued to assimilate some of the values and interests which they had identified as oppressive, they also demonstrated to varying degrees that they had ceased to think and behave in ways which had caused them mental and physical damage in the past.

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Lertsirimongkolchai, Sirinthip, und Panotporn Phaiboonkit. „Cultural adaptation required for IKEA to increase the organizational effectiveness in Thailand“. Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12609.

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Eamsa-Ard, Lamnao. „Thai popular music: The representation of national identities and ideologies within a culture in transition“. Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2006. https://ro.ecu.edu.au/theses/62.

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Thai popular music always reflects and reproduces the concerns of Thai people in changing times especially in regard to issues relating to identity. The purpose of this study was to investigate the relationship between the preservation of Thai identity and the ideologies surrounding it and the adoption of Western innovation in Thai popular music. The issues surrounding the identity and ideology of Thais, such as class, gender and ethnicity are explored within the area of Thai popular music. I use ethnography as the major tool for gathering and analysing the research data. Using triangulated ethnographic techniques, involved in-depth interviews, focus group discussion, document analysis and participant observation. including critical listening of the music, watching TV and video music programs. The ethnographic approach is supported by semiotic and discourse analysis especially of the songs' meaning and the comments of the respondents.

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Rush, Ed. „A reflective analysis of a transformative pedagogical approach at a rural Thai University“. Thesis, Rush, Ed (2007) A reflective analysis of a transformative pedagogical approach at a rural Thai University. Masters by Research thesis, Murdoch University, 2007. https://researchrepository.murdoch.edu.au/id/eprint/284/.

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Mass culture in Thailand creates idealizations about female beauty which cause many women to engage in destructive behavior such as starvation dieting and forced vomiting. In this dissertation I describe efforts to develop awareness among a group of predominately female students at a rural Thai university about the ideological purposes of these idealizations. Using a CD-based multimedia research template, the students reported the 'common sense' beliefs which help create the beauty ideal and the effects of these beliefs on their own lives and the lives of other women. The major finding of their research was that mass culture creates beauty ideologies to maintain social stratification, in that those women who are made to feel 'ugly' because they do not resemble the white-skinned underweight ideal tend not to be members of the elite social class which has the resources and time to achieve these ideals. The significance of this dissertation lies in the emancipatory effects that it produced; although a Critical Discourse Analysis showed that the students continued to assimilate some of the values and interests which they had identified as 'oppressive', they also demonstrated to varying degrees that they had ceased to think and behave in ways which had caused them mental and physical damage in the past.

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Rush, Ed. „A reflective analysis of a transformative pedagogical approach at a rural Thai University“. Rush, Ed (2007) A reflective analysis of a transformative pedagogical approach at a rural Thai University. Masters by Research thesis, Murdoch University, 2007. http://researchrepository.murdoch.edu.au/284/.

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Mass culture in Thailand creates idealizations about female beauty which cause many women to engage in destructive behavior such as starvation dieting and forced vomiting. In this dissertation I describe efforts to develop awareness among a group of predominately female students at a rural Thai university about the ideological purposes of these idealizations. Using a CD-based multimedia research template, the students reported the 'common sense' beliefs which help create the beauty ideal and the effects of these beliefs on their own lives and the lives of other women. The major finding of their research was that mass culture creates beauty ideologies to maintain social stratification, in that those women who are made to feel 'ugly' because they do not resemble the white-skinned underweight ideal tend not to be members of the elite social class which has the resources and time to achieve these ideals. The significance of this dissertation lies in the emancipatory effects that it produced; although a Critical Discourse Analysis showed that the students continued to assimilate some of the values and interests which they had identified as 'oppressive', they also demonstrated to varying degrees that they had ceased to think and behave in ways which had caused them mental and physical damage in the past.

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Boonkasemsanti, Isariya. „Design Guideline for Cross-Cultural Branding : A case for Thai Dessert Brand in Cincinnati“. University of Cincinnati / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1439300866.

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Teo, Yong Peng Wilson. „Exploring the challenges of working with expatriates : a study of the socio-cultural structure of the Thai business model“. Thesis, University of Manchester, 2016. https://www.research.manchester.ac.uk/portal/en/theses/exploring-the-challenges-of-working-with-expatriatesa-study-of-the-sociocultural-structure-of-the-thai-business-model(879b958e-efba-4267-aa67-0da50a487412).html.

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This thesis explores the Thai business model, its history and culture, and the challenges of working with expatriates from the perspectives of Thai employees. Given Thailand's rich and complex history, difference in working styles between Thais and expatriates is not unexpected. This research aims to provide a detailed analysis of this relatively neglected field. Generally, there is a dearth of literature in the English language that reflects the perspectives of Thais regarding their working relationship with expatriates. In-depth information on Thai traditional values and culture in the English language is not readily available due in part to many Thai words not having English equivalents. This has led to a lack of in-depth knowledge about Thai employees, their working attitudes and the elements that make Thais what they are today. Thailand is not known as exemplary in terms of business ethics, professionalism or efficiency. Does this mean that management methods from developed nations are superior and could be applied wholly in Thailand? Would it be possible for Western expatriates to apply their management techniques across the board within the Thai business context, where culture and traditional values are deeply embedded?In seeking insights to these questions and possible solutions, and to obtain in-depth and rich information, this study adopts the survey method and uses interviews conducted with twenty Thai employees who work regularly with expatriates. The findings reveal that Thai working culture is multi-faceted and extremely complex, and that there are significant differences between Thai and expatriate cultures and attitudes that remain poorly understood. Furthermore, despite the conventional belief that Western management methods are superior and should be applied to the Thai business model, the evidence suggests that some Thai traditional values might actually be beneficial for both parties, as well as the organisation they are working for. This study has found that whilst it might be true that some Western influences can be positive, such as the reduction of high-level corruption and a focus on time management, certain traditional values might be worthwhile for expatriates to assimilate, such as kreng jai (similar to being considerate) and hen jai (similar to being understanding). This thesis concludes by suggesting that a compromise or middle ground approach is the way forward for both Thais and expatriates, where the merits of their respective work cultures could complement the other to achieve the overall well-being of the organisation and the people working in it.

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Youngsamart, Daungdauwn. „Perceptions of ethical decision-making : a study of Thai managers and professionals in Bangkok and provincial Thailand“. Monash University. Faculty of Business and Economics. School of Management, 2009. http://arrow.monash.edu.au/hdl/1959.1/75075.

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Academics and social commentators have emphasised the importance of religion and specific cultural characteristics in influencing or explaining the perceptions, values and behaviours of cultural groups. The quantitative empirical research into ethical perceptions, intentions and behaviours has used culture and religion to define cultural groups, or compare and contrast two national cultural groups. Little focus has been placed on intra-cultural differences. While there has been some quantitative empirical research into the role of Thai Buddhist religiosity in ethical decision making, there has been no such research that deals with the unique Thai cultural characteristics of greng jai and patron-client relationships or differences between urban and provincial Thai managers and professionals. In the research conducted for this thesis, I explore the relationship between Thai Buddhist religiosity, patron-client relationships and greng jai, and ethical intentions, expectations of other’s behaviour and the nature of ethical dilemmas (ethical or unethical). In addition, intra-cultural differences between ‘Thai managers and professionals in Bangkok and ‘less developed’ provinces on these items are investigated. Survey responses from 522 Thai managers and professionals from Bangkok and provincial Thailand were obtained in the research conducted for this thesis. The instrument used includes five scenarios from previous research, two new scenarios that address greng jai and patron-client relationship dilemmas, demographic and cultural measures, and measures of ethical intentions, behaviour of others, and the nature of the ethical problem. Neither patron-client relationships nor greng jai were found to influence ethical intentions, perception of other’s behaviour or perception of the nature of ethical problems. This suggests that importance of these cultural characteristics has been exaggerated in previous qualitative research, that these previously important characteristics are no longer important, or that Thai managers and professionals insulate their ethical perceptions in business settings from Thai cultural influences. The latter explanation would indicate convergence of Thai business culture with a more modern globalised perception of business ethics. Thai Buddhist religiosity did not consistently play a role in perceptions of ethical intention, behaviour of others or the nature of the problems. In scenarios in which it did play a role, the effect was small. Again, this suggests that the importance of religiosity may have been exaggerated in the past, was once important but is no longer so, or that Thai managers and professionals compartmentalise the role of religion in business and non-business settings. No differences were found between Thai managers and professionals in Bangkok and provincial Thailand. Again, this suggests a convergence with a modern globalised perception of business ethics.

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Vidyananda, Narat. „Freedom without choice : patron-clientelism and the evolution of Thai politics (1782-1992) /“. Thesis, Connect to Dissertations & Theses @ Tufts University, 2004.

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Thesis (Ph.D.)--Tufts University, 2004.
Adviser: W. Scott Thompson. Submitted to the Fletcher School of Law and Diplomacy. Includes bibliographical references (leaves 299-323). Access restricted to members of the Tufts University community. Also available via the World Wide Web;

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Pongsriwat, Alisa, und Wissawa Aunyawong. „Cross Institutional and Cultural Barriers : The Opportunity of Thai entrepreneurs in doing business in Sweden - Case study of Restaurant business“. Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-10059.

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Seminar Date: 28th May, 2010

Level: Master Thesis – EFO705

Program: MIMA – International Business and Entrepreneurship

Authors: Alisa Pongsriwat & Wissawa Aunyawong

Title: Cross Institutional and Cultural Barriers: The opportunity of Thai entrepreneurs in doing business in Sweden - Case study of Restaurant business

Tutor: Sune Tjernström

Background: Doing Thai Restaurant in Sweden seems to be opportunity of Thai entrepreneurs as there are potential trend leading to business success and many advantages supporting investment. However, cross institutional and cultural barriers can cause business failure.

Research Problem:´How can Thai entrepreneur overcome the cross institutional and cultural barriers for successfully running restaurant business in Sweden to beat in Swedish market?

Purpose: Our purpose is to understand and explain the cross cultural barriers in doing Thai restaurant business in Sweden in the context of cultures embedded in both Thailand and Sweden. The foundation of our research is based on the case study of Thai food restaurants in Sweden.

Method: Our research is mainly based on qualitative research using the case study and the secondary information gathered during the research. We have also taken into account some primary information by conducting three semi-structured interviews from the Thai owners of Thai restaurants in different locations in Sweden. All the information collected during the course of our research has been analyzed and has finally led us to a conclusion.

Conclusion: After the analysis of outcomes, both from the interviews and the secondary information conducted, we concluded that Thai entrepreneurs need to strictly follow the laws and regulations of Sweden because they cannot be changed. They also need to adapt some norms and cultures but not too much in order to maintain Thai uniqueness as competitive advantage in Swedish market. We have recommended that Thai entrepreneurs should recognize the key characteristics between Thai and Swede as the key successful business.

Contribution: Our research will give the useful information and practical recommendations in the future to the Thai entrepreneurs in Thailand, who are interesting in doing business in Sweden in order to seeking new opportunity.

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Sirichai, Yokota Riegle Rodney P. „Comparing two strategic decision making techniques, consensus and dialectical inquiry, in a Thai organizational culture“. Normal, Ill. Illinois State University, 1994. http://wwwlib.umi.com/cr/ilstu/fullcit?p9521348.

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Thesis (Ph. D.)--Illinois State University, 1994.
Title from title page screen, viewed April 18, 2006. Dissertation Committee: Rodney P. Riegle (chair), John R. McCarthy, Paul J. Baker, Jeffrey Hecht. Includes bibliographical references (leaves 71-75) and abstract. Also available in print.

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THOVUTTIKUL, SUTASINEE. „Contrastive Analysis of Point of View Effects in Culture-Dependent Social Cognition“. Kyoto University, 2019. http://hdl.handle.net/2433/244576.

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Whattananarong, Krisana. „A Cross-Culture Study of Color Preferences on a Computer Screen Between Thai and American Students“. Thesis, University of North Texas, 1991. https://digital.library.unt.edu/ark:/67531/metadc332612/.

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The purpose of this investigation was to determine the color preference of Thai and American students for text and background computer color combinations. The primary purpose of this study was to determine if there were differences between Thai and American students' computer color combination preferences.

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Rujipak, Thanyalak. „The re-entry adjustment of Thai students in the transition from graduation in Australia to the return home“. Swinburne Research Bank, 2009. http://hdl.handle.net/1959.3/69982.

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Thesis (PhD) - Faculty of Higher Education, Lilydale, Swinburne University of Technology, 2009.
Thesis submitted in fulfilment of the requirements for the degree Doctor of Philosophy, Faculty of Higher Education, Lilydale, Swinburne University of Technology - 2009. Typescript. Includes bibliographical references (p. ??-??)

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Munkunagorn, Pongsatorn, und Kedyanee Tochanakarn. „Consumer behavior towards private label brands:A study of Thai undergraduate students’ experience“. Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12594.

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Date: May 30, 2011 Program: MIMA – International Marketing Course name: Master Thesis (EFO 705) Title: Consumer behavior towards private label brands: A study of Thai undergraduate students' experience Method: Both quantitative and qualitative methods were used. Quantitative method was used to collect the primary data for this research. Moreover, qualitative method was also used to support the results from questionnaires. Conclusion: The research attempts to examine the different factors that influence consumers' purchasing intentions of private label brands among Thai undergraduate students. Five important factors were identified; there are collectivist culture, perceived risk, price, quality and store loyalty. Collectivist culture and perceived risk were found out to be important background factors which affect the other three factors. Furthermore, the result shows that price and quality of private label brands are highly related as most of the target consumers tend to associate expensiveness with high quality and vice-versa. However, the effect of store loyalty on consumers' (Thai undergraduate students)purchasing intention was found out to be insignificant.

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Potipan, Pavinee, und Nantaphorn Worrawutteerakul. „A study of the Korean Wave in order to be a lesson to Thailand for establishing a Thai Wave“. Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-9819.

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Saleetid, Nattakan. „Epizoological tools for acute hepatopancreatic necrosis disease (AHPND) in Thai shrimp farming“. Thesis, University of Stirling, 2017. http://hdl.handle.net/1893/26828.

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Acute hepatopancreatic necrosis disease (AHPND) is an emerging bacterial infection in shrimp that has been widespread across the major world shrimp producing countries since 2009. AHPND epizootics have resulted in a huge loss of global shrimp production, similar to that caused by white spot disease in the 1990’s. The epizootiological understanding of the spread of AHPND is still in its early stages, however, and most of the currently published research findings are based on experimental studies that may struggle to capture the potential for disease transmission at the country scale. The main aim of this research, therefore, is to develop epizootiological tools to study AHPND transmission between shrimp farming sites. Some tools used in this research have already been applied to shrimp epizoology, but others are used here for the first time to evaluate the spread of shrimp diseases. According to an epizootiological survey of AHPND in Thailand (Chapter 3), the first case of AHPND in the country was in eastern shrimp farms in January 2012. The disease was then transmitted to the south in December 2012. The results obtained from interviews, undertaken with 143 sample farms were stratified by three farm-scales (large, medium and small) and two locations (east and south). Both the southern location and large-scale farming were associated with a delay in AHPND onset compared with the eastern location and small- and medium-scale farming. The 24 risk factors (mostly related to farming management practices) for AHPND were investigated in a cross-sectional study (Chapter 3). This allowed the development of an AHPND decision tree for defining cases (diseased farms) and controls (non-diseased farms) because at the time of the study AHPND was a disease of unknown etiology. Results of univariate and unconditional logistic regression models indicated that two farming management practices related to the onset of AHPND. First, the absence of pond harrowing before shrimp stocking increased the risk of AHPND occurrence with an odds ratio () of 3.9 (95 % CI 1.3–12.6; P‑value = 0.01), whereas earthen ponds decreased the risk of AHPND with an of 0.25 (95 % CI 0.06–0.8; P‑value = 0.02). These findings imply that good farming management practices, such as pond-bottom harrowing, which are a common practice of shrimp farming in earthen ponds, may contribute to overcoming AHPND infection at farm level. For the purposes of disease surveillance and control, the structure of the live shrimp movement network within Thailand (LSMN) was modelled, which demonstrated the high potential for site-to-site disease spread (Chapter 4). Real network data was recorded over a 13-month period from March 2013 to March 2014 by the Thailand Department of Fisheries. After data validation, c. 74 400 repeated connections between 13 801 shrimp farming sites were retained. 77 % of the total connections were inter-province movements; the remaining connections were intra-province movements (23 %). The results demonstrated that the LSMN had properties that both aided and hindered disease spread (Chapter 4). For hindering transmission, the correlation between and degrees was weakly positive, i.e. it suggests that sites with a high risk of catching disease posed a low risk for transmitting the disease (assuming solely network spread), and the LSMN showed disassortative mixing, i.e. a low preference for connections joining sites with high degree linked to connections with high degree. However, there were low values for mean shortest path length and clustering. The latter characteristics tend to be associated with the potential for disease epidemics. Moreover, the LSMN displayed the power-law in both and degree distributions with the exponents 2.87 and 2.17, respectively. The presence of power-law distributions indicates that most sites in the LSMN have a small number of connections, while a few sites have large numbers of connections. These findings not only contribute to a better understanding of disease spread between sites, therefore, but also reveal the importance of targeted disease surveillance and control, due to the detection of scale-free properties in the LSMN. Chapter 5, therefore, examined the effectiveness of targeted disease surveillance and control in respect to reducing the potential size of epizootics in the LSMN. The study untilised network approaches to identify high-risk connections, whose removal from the network could reduce epizootics. Five disease-control algorithms were developed for the comparison: four of these algorithms were based on centrality measures to represent targeted approaches, with a non-targeted approach as a control. With the targeted approaches, technically admissible centrality measures were considered: the betweenness (the number of shortest paths that go through connections in a network), connection weight (the frequency of repeated connections between a site pair), eigenvector (considering the degree centralities of all neighbouring sites connected to a specified site), and subnet-crossing (prioritising connections that links two different subnetworks). The results showed that the estimated epizootic sizes were smaller when an optimal targeted approach was applied, compared with the random targeting of high-risk connections. This optimal targeted approach can be used to prioritise targets in the context of establishing disease surveillance and control programmes. With complex modes of disease transmission (i.e. long-distance transmission like via live shrimp movement, and local transmission), an compartmental, individual-based epizootic model was constructed for AHPND (Chapter 6). The modelling uncovered the seasonality of AHPND epizootics in Thailand, which were found likely to occur between April and August (during the hot and rainy seasons of Thailand). Based on two movement types, intra-province movements were a small proportion of connections, and they alone could cause a small AHPND epizootic. The main pathway for AHPND spread is therefore long-distance transmission and regulators need to increase the efficacy of testing for diseases in farmed shrimp before movements and improve the conduct of routine monitoring for diseases. The implementation of these biosecurity practices was modelled by changing the values of the long-distance transmission rate. The model demonstrated that high levels of biosecurity on live shrimp movements (1) led to a decrease in the potential size of epizootics in Thai shrimp farming. Moreover, the potential size of epizootics was also decreased when AHPND spread was modelled with a decreased value for the local transmission rate. Hence, not only did the model predict AHPND epizootic dynamics stochastically, but it also assessed biosecurity enhancement, allowing the design of effective prevention programmes. In brief, this thesis develops tools for the systematic epizootiological study of AHPND transmission in Thai shrimp farming and demonstrates that: (1) at farm level, current Thai shrimp farming should enhance biosecurity systems even in larger businesses, (2) at country level, targeted disease control strategies are required to establish disease surveillance and control measures. Although the epizootiological tools used here mainly evaluate the spread of AHPND in shrimp farming sites, they could be adapted to other infectious diseases or other farming sectors, such as the current spread of tilapia lake virus in Nile tilapia farms.

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Rasatapana, Nattakan. „Communication and management in a traditional Chinese/Thai poultry company“. CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2182.

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In Thailand a Chinese poultry company employs a traditional Chinese management style which is a didactic syle of leadership. While the company has dramatically grown in the last twenty years, the management structure has not changed to accomodate the organization's growth. The company is experiencing increased turnover and high absenteeism. The purpose of this study is to identify the threats and weaknesses facing the company in terms of decision making, job descriptions, and communication and management structure.

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Meesook, Jeerapa, und Jittavadee Boonkhet. „The Influence of Culture and the Level of Acculturation on the Perceptions of Service Quality : A Study of Thai – born Customer Segment in the Swedish Banking Industry in Sweden“. Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6248.

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Title: The Influence of Culture and the Level of Acculturation on the Perceptions of Service Quality. A Study of Thai – born Customer Segment in the Swedish Banking Industry in Sweden

Problem Statement: How important is the customers’ ethnic background, culture and level of acculturation when choosing a provider of financial services?

Purpose: The main purpose of this research is to find out how a service company can measure Thai customer satisfaction and which factors to consider in order to improve their service qualities with respects to cultural dimensions.

Theory and Method: The research is based on the quantitative approach in the form of questionnaires. The structure is developed in accordance to the Service Quality Gap of measuring Thai customer satisfaction by comparing their expectation and perception of service during and after service approach.

Conclusion: From elaborate results of the distributed questionnaires, Thai customers are flexible and have integrated into the Swedish culture; therefore the current level of bank service approach is appropriate to their needs.

Tobias Eltebrandt

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Boonkhet, Jittavadee, und Jeerapa Meesook. „The Influence of Culture and the Level of Acculturation on the Perceptions of Service Quality : A Study of Thai – born Customer Segment in the Swedish Banking Industry in Sweden“. Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6267.

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Title: The Influence of Culture and the Level of Acculturation on the Perceptions of Service Quality.

Problem Statement: How important is the customers’ ethnic background, culture and level of acculturation when choosing a provider of financial services?

Purpose: The main purpose of this research is to find out how a service company can measure Thai customer satisfaction and which factors to consider in order to improve their service qualities with respects to cultural dimensions.

Theory and Method: The research is based on the quantitative approach in the form of questionnaires. The structure is developed in accordance to the Service Quality Gap of measuring Thai customer satisfaction by comparing their expectation and perception of service during and after service approach.

Conclusion: From elaborate results of the distributed questionnaires, Thai customers are flexible and have integrated into the Swedish culture; therefore the current level of bank service approach is appropriate to their needs.

Tobias Eltebrandt

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48

Lunchaprasith, Thanya. „The commodification of culture in the Thai tourism context : a study of culinary experiences in touristic traditional markets“. Thesis, University of Glasgow, 2016. http://theses.gla.ac.uk/7632/.

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The purpose of the thesis is to examine the relationship between tourism and the local culture expressed in culinary experiences offered in the traditional, nostalgic-themed markets that have arisen as popular attractions in the 21 st century. Central to the thesis is an examination of how the traditional cultural values are articulated in the production, promotion and consumption of culinary experiences in order to understand the value of culture when embedded in the process of commodification, as well as to understand influential socio-cultural factors. The thesis investigates the potential of traditional markets to promote food as the main attraction in the market. Field studies were conducted from December 2012–March 2014 in eight traditional markets in the central region of Thailand. Based on the ethnographic approach in studying the narratives in the markets, a variety of methods were implemented in the process of data collection. Besides observational analysis of the venue, semi-structured interviews and the self-administered questionnaires were used to collect data from actors who engage in food experiences, including management team members, food traders and visitors. Data was also collected from interviews with officers working for Tourism Authority of Thailand (TAT). Keys findings of the thesis reveal that the cultural expressions of food experience in each market is an outcome of both the interactions of worldviews expressed by actors involved in the traditional market and the socio-cultural condition of Thailand. The relationships between stakeholders’ attitudes towards food experiences and the commercial potentials and limitations of food were analysed. The analysis of the cultural value of culinary experiences demonstrates that the existing academic discussions of the authenticity of tourism are insightful in explaining the character of food experiences offered in this tourism scenario. Most importantly, authenticity in tourism experiences, being a desirable element in culinary experiences, is a reflection of the how the pre-modern aspect of Thai society is embraced in a contemporary context. In addition, the commodification of culinary culture generates multidimensional consequences on the value of traditional culture and local lives. Moreover, the performance of culinary experiences can be viewed from the perspective of how Thai society interacts with globalization. The thesis also points out that it is possible to compare the situation of the traditional markets with the marketing positioning of food in Thai tourism marketing policy.

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Hongratana-Uthai, Narisara. „Diagnosing organisational culture and critical success factors for an airline : the case of Thai Airways International in Star Alliance“. Thesis, University of Manchester, 2011. https://www.research.manchester.ac.uk/portal/en/theses/diagnosing-organisational-culture-and-critical-success-factors-for-an-airline-the-case-of-thai-airways-international-in-star-alliance(6d43d150-2526-45d8-8817-268613ecb7e6).html.

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In the past two decades, a need in forming strategic alliance has become increasingly important, especially for small companies. Likewise, airline alliances act as a vehicle for small carriers to obtain their superior position or to survive competition in a competitive international market where they do not appear to be a dominant player. In strategic alliances, the greater integration conveys greater benefits. However, the level of failure and success are varied among alliance members. This thesis was underpinned by the aim to conduct an in-depth study under the concept of organisational culture to reveal the key issues and barriers that appear to distort the ability of an organisation to foster success as well as to boost up its ability to obtain the benefits from the alliances to the maximum level.The empirical investigation employed a qualitative approach as a mechanism, driving this thesis through the process of research design, data collection, and data analysis. Using a single case study as a main technique, the case company of this thesis is Thai Airways. Data was collected through in-depth and semi-structured interviews. Data was analysed using thematic grouping and organised through NVIvo software.This thesis displayed the findings into two main themes. The first theme is associated with the activity to diagnose organisational culture, whereas the Competing Values Framework (CVF) was adopted as an initial framework. The main objectives are to develop a cultural profile for Thai Airways and to identify the key issues and barriers that distort the ability of Thai Airways to foster success. The key finding derived from this theme offered the identified problems and barriers derived from organisational culture. Using the Critical Success Factors (CSFs) method, the second theme is associated with the activity to identify the critical success factors for Thai Airways, deriving as a set of CSFs proposed to help enhance the ability of Thai Airways to obtain big firm's benefits. The outcome of this thesis could be considered as a new reference for the areas of organisational studies and the success of airlines, where the literature appears to be limited. More importantly, this thesis believed that the research journey offered an empirical experience reflecting a piece of organisational culture study in a non-Western context.

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Mongkolhutthi, Preechaya. „Professional learning and work culture in a Thai university context : the case of English as a Foreign Language lecturers“. Thesis, University of York, 2016. http://etheses.whiterose.ac.uk/13051/.

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This study explores the perceptions of a group of EFL lecturers in a Thai University towards professional learning and the types of learning activities they are engaged in. It also investigates the nature of their work culture. The data presented in this study are drawn from a semester-long period of qualitative field study. In essence, the data suggest that participants engaged in several types of learning activities, both inside and outside the workplace. The participants relied more on formal than on informal professional learning activities. The inequality of access to professional learning opportunities for different groups (full-time, part-time, and non-Thai lecturers) was highly noticeable. The part-time lecturers’ constraints to access learning opportunities appeared to result from the institution’s workplace policy. With regard to work culture the data suggest that the lecturers worked and learned together with their colleagues in small sub- group form. The nature of this sub-grouping behaviour has not been identified in the work culture literature to date and was termed ‘workplace-kinship’. The data further expose that participants worked in isolation (individualism) most of the time as part of their adaptive strategy. Given the findings, this study contributes to more understanding of the teacher professional learning situation in a particular Thai Higher Education institution and calls for more awareness of teacher workplace interactions, job embedded professional learning activities, and the equality of teacher professional development opportunities, particularly the visibility of part-time lecturers in the Higher Education system.

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