Auswahl der wissenschaftlichen Literatur zum Thema „Semiotisk diskursteori“

The aim of this study is to examine which notions of women exist within three different nationalist parties by analyzing how women are visually represented for political purposes. The aim is also to examine how these notions relate to a nationalist cultural policy. A semiotic analysis as well as a contextual idea analysis using ideal types was implemented in order to distinguish different notions of women in the material. The result shows five different representations of women, which can be summarized as two dominant notions. “The good woman” represents the nation and is depicted as natural, attractive, domesticated, warm, feminine, heterosexual and in need of protection. “The bad woman” does not represent the nation and is depicted as unattractive, cold, selfish, rebellious and queer. Given the nation-building purpose of the nationalist culture policy, these notions of women could entail a restriction of women’s cultural expressions as a consequence.

Syftet med denna uppsats är att analysera två för Sverige betydelsefulla kulturpolitiska styrdokument, för att analysera hur relationen mellan kultur och ekonomi gestaltas i respektive diskurs. Genom att jämföra 1970-talets med det tidiga 2000-talets kulturpolitik, med de kulturella och ekonomiska begreppens historiska utveckling från senmedeltiden och framåt, förklaras det spända förhållandet mellan kultur och ekonomi. De idéer och teorier som utgör grunden för de kulturpolitiska diskurserna kommer att analyseras genom att använda den hermeneutiska metoden, innehållsanalys och semiotisk diskursanalys, där olika strategier för kulturell och ekonomisk planering utgör idealtyper för uppsatsens undersökning. Samtidigt som kultur och ekonomi har en delad historisk utveckling i samband med det moderna samhällets uppkomst, blir det tydligt att det rör sig om två motsatta synsätt där antingen kulturen eller ekonomin ges prioritet i kulturpolitiken, där den ena blir ett ändamål för att uppnå den andra.
The purpose of this essay is to analyze two key documents in relation to Swedish culture policies, and to analyze how the relationship between culture and economy manifest in their respective discourses. By comparing the 1970’s to the early 2000’s cultural policies, with the cultural and economic terms and historical development from the late middle ages forward, theories and ideas from which the tense relationship between culture and economics will be explained. Also, by using the method of hermeneutics, content analysis and semiotic discourse analysis with the ideal types of different strategies for culture and economic, the ideas which formed the basics of the policies discourses will be shown. While showing that culture and economy has a shared historical development in conjunction with the development of modern society, the result showed two opposite points of view in which either culture or economics is considered a priority which leads to achieving the other.

Short-term loan lenders have been criticized for their fees and aggressive marketing but in spite ofnegative attention in media we have a significant number of short-term loan lenders in Sweden. This study examines communicative strategies of short-term lenders online, focusing on verbal languageand pictures. The method is a combination of discoursetheory and semiotic theory. The empiricalmaterial consists of selected parts from five corporate websites. Words as “quickly and simple”permeates the entire material. It can almost be regarded as a corporate trademark and business concept.The concept of "quick and simple" includes a radical approach to credit assessment and credit historywhich is also used to position themselves against traditional banks. Customers are portrayed asunlucky figures with urgent bills and a salary that is not enough. It is emphasized that the loan is smalland therefore should not be linked with security, credit review by the UC or non-payment records.Loan application is a rapid process in three steps which are completed within minutes. The customer isoffered to assume certain identities which includes positions of disadvantage and innocence.A common denominator is responsibility, which the customer is disclaimed from. Possible conflictsoccurs when identities collide with each other, such as when the customer is encouraged to think twicebut as soon as possible hit the button of the colorful loan offer on the website's front page. Companiesstrives to maintain a certain "story" about themselves, the customers and the loans. Some signs areconnected and some excluded to create clarity in the discourse.

The discourse of pictorial surrealistic expressions in art historic course literature – a historiographic study about generalization of style. Through a historiographic perspective and discourse analysis the aim of this study is to uncover the ways art historic course literature make its stylistic categorization. This is done by making a semiotic categorization where three artworks are stipulated into a category called surrealistic pictorial expressions. The result of the semiotic picture analysis show both the semiotic grouping of pictures together and the work of the course literature as somewhat arbitrary, which lead to the questioning of why artworks are considered discursive objects while the course literature is not as well as how the narrative of pictures differs from the narrative of textbooks. The study shows a fundamental difference regarding the structuring of time which lead to a discussion on what might be the consequences for students of the field.
Undersökningen består huvudsakligen i två delar. Den första stärker genom bildanalys en samhörighet mellan tre konstverk, en samhörighet som trots allt visar sig vara problematisk. Den andra delen behandlar tre böcker som i stor utsträckning utgör fundamentet för den litteratur som studeras inom konstvetenskap på grundnivå. Med hjälp av slutsatsen från bildanalysen, att ett samband mellan bilder är relativt godtyckligt, kan texterna analyseras och betydande skillnader visar sig i hur konstverken kontra kurslitteraturen kommunicerar. Framförallt skiljer de sig åt i hur de strukturerar berättande tidsligt och likt bilderna som böckerna behandlar är de själva föremål för de strömningar som rör sig i samhället. Slutsatsen blir att studerande av konstvetenskap redan från början leds in i föreställningen om att konsthistorien är något som faktiskt existerar på ett objektivt plan medan det egentligen är något som aktivt skapas av de praktiserande inom fältet