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Plesner, Ursula, und Maja Horst. „Selling the selling point“. Convergence: The International Journal of Research into New Media Technologies 18, Nr. 1 (31.01.2012): 49–70. http://dx.doi.org/10.1177/1354856511419915.
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This article explores how virtual worlds are rhetorically constructed as obvious, innovative spaces for communication about architecture. It is argued that the marketization of an innovative use of new media platforms happens in early phases of the innovation processes, and the success of new media technologies such as virtual worlds hinges on the creation of expectations, which are intertwined with the discursive construction of future users. Drawing on the sociology of expectations and the sociology of technology, the article argues that the configuration of expected users is a central part of the communication about the innovation. It is demonstrated that the creation of markets does not begin when innovations such as Virtual Worlds Architecture are settled, but is intertwined with early expectations about their promises and limitations. Rather than seeing virtual worlds as settled and secluded sites for social and cultural innovation in themselves, we have examined how actors involved with them try to sell them as such. A crucial challenge for these actors turns out to be the interpretative flexibility of the innovation, since arguments designed to attract one kind of expected user might problematize the configuration of other types of users.
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Denny, Rita. „Selling In and Selling Out“. Anthropology News 41, Nr. 3 (März 2000): 7–8. http://dx.doi.org/10.1111/an.2000.41.3.7.
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I will argue the free market in babies or in women's bodies created by an institution of paid surrogate motherhood is contrary to Kantian principles of person-hood and to the feminist principle that men do not have—and cannot gain through contract, marriage, or payment of money—a right to the sexual or reproductive use of women's bodies.
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MIWA, Hirobumi. „"Selling Machine" to "Selling Service"“. Journal of the Society of Mechanical Engineers 115, Nr. 1120 (2012): 142–43. http://dx.doi.org/10.1299/jsmemag.115.1120_142.
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Kornreich, Jennifer, und Evelyn Lau. „Selling Her Body, Selling Her Soul“. Women's Review of Books 13, Nr. 6 (März 1996): 17. http://dx.doi.org/10.2307/4022409.
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Wormer, Holger. „Selling science in a soap selling style?“ Journal of Science Communication 05, Nr. 03 (21.09.2006): C03. http://dx.doi.org/10.22323/2.05030303.
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It’s hard to be a science journalist these days. Still tired because of the “Long night of Science“ (probably the 6th during this summer) he or she is informed about the next “Children’s University days” and another “girls day” coming soon – alongside the daily zapping through the 50 press releases of the informationsdienst wissenschaft1 (are there really 50 newsworthy things happening every day in the labs of every European country?), not to speak of the dozens of press packages and glossy brochures of the pharmaceutical industry as well as the test kits of new products like a tongue cleaner (of which the phenomenal results are – of course – “scientifically proved”). In 2006 a journalist sometimes would wish that science communicators would communicate a little bit less – giving himself a little bit more time to find his own stories – just by himself.
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This report outlines the methodology and findings used to create the book Selling Disbelief: A 20 Step Guide to Grow and Promote Atheist and Secular Groups (Appendix A). The book Selling Disbelief outlines a six-month marketing plan and best practices for groups that are part of the growing Secular Movement.
This project is the first systematic academic study of marketing methods in regards to promoting Secular movements. A need for this research has been identified due to a lack of research in this particular field and the continued marginalization facing the non-religious. The objectives of this project were twofold:
The first objective was to identify the themes and methods that are most effective in promoting Secular groups and organizations to the general public and to Atheist, Agnostic, and Secular individuals, and to identify those areas where knowledge or methods were lacking or ineffective.
The second objective was to conduct an extensive literature review of existing marketing best practices, and using the information from objective one as a guide, to adapt existing marketing information for use by Secular groups.
For objective one, the project used ten in-depth interviews with experts in the marketing and organizing of Secular groups. These experts were selected based on years of experience, visibility, and availability. The data was analyzed through Thematic Analysis to find themes on methods, messages, and tactics that have lead to successful marketing and promotion.
For objective two, this project used a review of existing marketing and promotion literature of best practices for community groups of a similar nature to Secular groups. By triangulating the existing marketing literature with themes from the interviews, best practices pertinent to Secular groups were identified.
The interview and research findings of this project were compiled into a handbook titled “Selling Disbelief: A Guide to Organizing and Promoting Secular Organizations” with recommendations and best practices for Secular and Atheist groups to market and promote their organizations.
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Chen, Mei-Hua. „Selling body/selling pleasure : women negotiating poverty, work and sexuality“. Thesis, University of York, 2003. http://etheses.whiterose.ac.uk/2531/.
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Espegren, Yanina, und Suresh Panicker. „Salesperson’s Personality, Motivation and Selling Performance : The Study of New Product Selling“. Thesis, Högskolan Dalarna, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:du-18417.
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In the highly competitive environment businesses invest big amounts of money into the new product development. New product success potentially depends on different factors among which salespeople play an important role. The aim of this paper is to explore the potential link between salespeople’s personality, motivation to sell new products and performance in selling new products. Based on the theoretical background of the Big Five personality dimensions, motivation and selling performance hypotheses were formulated and tested using statistical methods of correlation and regression analysis. The data was collected within one technologically intensive organization – ABB AB in Sweden using online web questionnaire and self-assessment measurements. Total investigation was conducted among organization’s salesforce. The findings confirm the importance of salesperson’s personality empirically showing that the latter significantly predicts both motivation and performance in selling new products. From all the Big Five Extraversion was confirmed to be the most important predictor of both motivation and performance in selling new products. Extraversion was found positively related with both motivation and performance in selling new products. Salespeople scoring high in Extraversion and especially possessing such characteristics as confident, energetic and sociable tend to be more motivated to sell new products and show higher performance results. Other personality dimensions such as Agreeableness, Conscientiousness, Neuroticism, and Openness to experience complexly approached are not proved to be significantly related neither with motivation nor performance in selling new products. The results are explained by the extreme importance of Extraversion in new product selling situation which analyzing in combination with the other personality dimensions suppresses the others. Finding regarding controlling for certain demographical characteristics of salespeople reveal that performance in selling new products is determined by selling experience. Salespeople’s age is not proved to be significantly related neither with motivation nor performance in selling new products. Findings regarding salespeople’s gender though proposing that males are more motivated to sell new products cannot be generalized due to the study limitations.
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Wittmann, Georg. „Cross-Selling von Finanzdienstleistungen“. Regensburg Univ.-Verl. Regensburg, 2009. http://d-nb.info/1003055060/04.
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In this thesis, I use two strategies of inquiry to further our understanding of indirect short-selling constraints. First, I interview a series of experienced market practitioners to identify their attitudes towards indirect constraints. I find little support for D’Avolio’s (2002) suggestions that short-selling is inhibited by managers’ fear of tracking error and by the cultural pressures of a society that can vilify short-sellers. However, I am able to introduce a new, social, indirect constraint to the literature – the perception that short-selling is a form of ‘trading’ as distinct from ‘investment’, and the consequent lack of acceptance amongst stakeholders that this engenders. This constraint reveals a divide between the attitudes of the academic community and parts of the institutional practitioner community on the subject of short-selling. However, interviewees argue that this indirect constraint is diminishing over time. This raises the prospect of markets in practice converging in behaviour towards the markets assumed in classical asset pricing models, and has implications for market efficiency. My second strategy of inquiry is to use a large, new stock lending database to explore three risk-related indirect constraints to short-selling. I examine ‘crowded exits’, a general class of liquidity problem, and find that these are associated with statistically and economically significant losses for short-sellers. I also examine ‘manipulative short squeezes’, a liquidity problem arising from predatory trading. Consistent with theory and the literature on the subject, I find that these are rare for larger, more liquid stocks. However, when they do occur, these events generate statistically significant losses for short-sellers. Finally, I build upon the work of Gamboa-Cavazos and Savor (2007) and investigate the response of short-sellers to losses. I find that short-sellers close their positions in response to accounting losses and not simply in response to rising share prices. This is consistent with short-sellers’ use of risk management tools that are designed to crystallize small losses. These serve to limit the risk of potentially unlimited losses and to reduce short positions at times of heightened synchronization risk. Stocks subject to shortcovering in this manner do not subsequently under-perform the market. My findings demonstrate that a sophisticated group of traders, strongly associated with price setting, does not suffer from the bias known as loss realization aversion.
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Knight, Susan M. „Selling Apples from Arizona“. College of Agriculture, University of Arizona (Tucson, AZ), 1991. http://hdl.handle.net/10150/295693.
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Haegermark, Jakob, und Sara Andersson. „Internal Issue Selling : An individual perspective on the issue selling process within the subsidiary“. Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-255965.
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The traditional issue selling process refers to strategic actions taken at a subsidiary in order to gain attention from the HQ. This study aims to broaden the theories on issue selling to also cover internal issue selling, which refers to the individual level of issue selling within a subsidiary. Further is attention and initiative taking worth investigating when studying issue selling, whereas these underlying constructs of issue selling are highlighted in the paper. For this specific study we have performed a case study with L’Oréal Sweden to investigate how the individuals are selling issues within the subsidiary. This micro-level focus of the issue selling process have the potential to contribute to an understanding of the process and the underlying constructs of issue selling on a macro perspective. The findings of this study indicate a tendency that issue selling exists on a subsidiary level. Thereby it could be argued that ideas and initiatives raised by the individuals within a subsidiary have the potential to generate in strategic and organizational improvements on a macro perspective for the MNC.
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Romano, Cara L. „Gallery 66 selling the Southwest /“. Ohio : Ohio University, 2007. http://www.ohiolink.edu/etd/view.cgi?ohiou1194999497.
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Tang, Yin-hang Phoebe, und 鄧彥姮. „Selling Skylab : dreams and challenges“. Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2013. http://hdl.handle.net/10722/198821.
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This thesis investigates the history of Skylab from political, social, and public relations perspectives. It focuses on the reasons to build Skylab, the difficulties Skylab met and most importantly how NASA overcame these difficulties by selling Skylab actively. The thesis argues that in order to maximize popular support and interest in Skylab to secure funding, NASA improved its public relations and sold Skylab according to public expectations. The first chapter explores how and why NASA selected Skylab as the program to succeed Apollo. Politically, NASA built Skylab for national prestige and to facilitate international cooperation. Socioeconomically and scientifically, Skylab provided employment opportunities and improved people’s daily life. These features of Skylab diverged from the competitive nature of the early space program, and gave NASA new justifications for continuing the space program. The second chapter focuses on budgetary limitations, and inadequate popular support and interest towards Skylab. Many voices from the public criticized the American space program for not bringing practical benefits. These voices urged the United States government to cut spending for space exploration, and channel the resources to areas such as public works and education instead. NASA was aware of these challenges and publicized Skylab accordingly. The final Chapter explores how NASA tailored its presentation of Skylab according to the interest of different stakeholders, so to assuage their concerns and gain their support for Skylab. NASA sold the space station by actively involving members from the public such as students and scientists in Skylab. Skylab became a project which was worth the high cost, and which could contribute practically to society. published_or_final_version History Master Master of Philosophy
Cahn, Peter S. „Selling without Selling“. In Direct Sales and Direct Faith in Latin America, 81–101. New York: Palgrave Macmillan US, 2011. http://dx.doi.org/10.1057/9780230118904_5.
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Baverstock, Alison, und Susannah Bowen. „Selling“. In How to Market Books, 165–85. Sixth edition. | London ; New York : Routledge, 2019.: Routledge, 2019. http://dx.doi.org/10.4324/9780429487002-7.
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Flint, Daniel J., Paola Signori und Susan L. Golicic. „Selling“. In Contemporary Wine Marketing and Supply Chain Management, 189–208. New York: Palgrave Macmillan US, 2016. http://dx.doi.org/10.1057/9781137492432_12.
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Levinson, David M., und Kevin J. Krizek. „Selling“. In Metropolitan Transport and Land Use, 134–53. Second edition. | New York : Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.4324/9781315684482-9.
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Töytäri, Pekka. „Selling Solutions by Selling Value“. In Practices and Tools for Servitization, 269–89. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-76517-4_15.
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Blattberg, Robert C., Byung-Do Kim und Scott A. Neslin. „Cross-Selling and Up-Selling“. In Database Marketing, 515–47. New York, NY: Springer New York, 2008. http://dx.doi.org/10.1007/978-0-387-72579-6_21.
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Lund, Philip R. „Selling Benefits“. In Compelling Selling, 138–59. London: Palgrave Macmillan UK, 1987. http://dx.doi.org/10.1007/978-1-349-02125-3_10.
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Konferenzberichte zum Thema "Selling":
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Babaioff, Moshe, Jason D. Hartline und Robert D. Kleinberg. „Selling ad campaigns“. In the tenth ACM conference. New York, New York, USA: ACM Press, 2009. http://dx.doi.org/10.1145/1566374.1566383.
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Lawson, Jeb, und Landy Manderson. „Training? Selling? BOTH!!!“ In the 18th annual ACM SIGUCCS conference. New York, New York, USA: ACM Press, 1990. http://dx.doi.org/10.1145/99186.99238.
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Bitar, Eilyan, Kameshwar Poolla, Pramod Khargonekar, Ram Rajagopal, Pravin Varaiya und Felix Wu. „Selling Random Wind“. In 2012 45th Hawaii International Conference on System Sciences (HICSS). IEEE, 2012. http://dx.doi.org/10.1109/hicss.2012.523.
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Sedgwick, D. „Selling the product“. In IEE Seminar on "How Secure are Britain's Electricity Supplies?". IEE, 2004. http://dx.doi.org/10.1049/ic:20040147.
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Parvinen, Petri, Olli Tiainen, Jari Salo, Essi Pöyry und Hedon Blakaj. „Conceptualizing e-selling“. In the 13th International Conference. New York, New York, USA: ACM Press, 2012. http://dx.doi.org/10.1145/2378104.2378109.
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Sandler, Mark, David Celano, Melissa Loy-Oakes und Marianne Ryan. „Pitch Perfect: Selling to Libraries and Selling Libraries to Nonusers“. In Charleston Conference. Against the Grain, 2014. http://dx.doi.org/10.5703/1288284315287.
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Maika, M. Ruslianor, und Fitri Nur Latifah. „Exploring Selling Feature vs Selling Value Toward Saving At Islamic Bank“. In 1st International Conference on Intellectuals' Global Responsibility (ICIGR 2017). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/icigr-17.2018.78.
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Pauser, Sandra, Udo Wagner und Claus Ebster. „CHARISMATIC SELLING: AN INVESTIGATION OF CHARISMATIC NONVERBAL BEHAVIORS IN PERSONAL SELLING“. In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.02.03.02.
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„E-RETAIL: INTERACTION OF INTELLIGENT SELLING SPACE WITH PERSONAL SELLING ASSISTANT“. In 10th International Conference on Enterprise Information Systems. SciTePress - Science and and Technology Publications, 2008. http://dx.doi.org/10.5220/0001687801890194.
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Ghosh, Arpita, und Aaron Roth. „Selling privacy at auction“. In the 12th ACM conference. New York, New York, USA: ACM Press, 2011. http://dx.doi.org/10.1145/1993574.1993605.
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Berichte der Organisationen zum Thema "Selling":
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Brunnermeier, Markus, und Martin Oehmke. Predatory Short Selling. Cambridge, MA: National Bureau of Economic Research, Oktober 2013. http://dx.doi.org/10.3386/w19514.
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Granja, Joao, Gregor Matvos und Amit Seru. Selling Failed Banks. Cambridge, MA: National Bureau of Economic Research, August 2014. http://dx.doi.org/10.3386/w20410.
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Glower, Michel, Donald Haurin und Patric Hendershott. Selling Price and Selling Time: The Impact of Seller Motivation. Cambridge, MA: National Bureau of Economic Research, März 1995. http://dx.doi.org/10.3386/w5071.
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Landry, Robin M. Reforming Intelligence: Selling Change. Fort Belvoir, VA: Defense Technical Information Center, Januar 2002. http://dx.doi.org/10.21236/ada441720.
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DEPARTMENT OF DEFENSE WASHINGTON DC. Selling to the Military. Fort Belvoir, VA: Defense Technical Information Center, März 1998. http://dx.doi.org/10.21236/ada353420.
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Ferguson, Chris S. Selling AWACS to the Saudis. Fort Belvoir, VA: Defense Technical Information Center, Januar 1996. http://dx.doi.org/10.21236/ada441438.
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Chonko, Lawrence B., Charles S. Madden, John F. Tanner und Roger Davis. Analysis of Army Recruiter Selling Techniques. Fort Belvoir, VA: Defense Technical Information Center, April 1991. http://dx.doi.org/10.21236/ada240841.
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Quesenberry, Peggy P., Doris H. Kincade und Dolly P. Conner. Selling your Design Ideas: 45 Seconds or Less. Ames: Iowa State University, Digital Repository, November 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1536.
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Levitt, Steven, und Sudhir Alladi Venkatesh. An Economic Analysis of a Drug-Selling Gang's Finances. Cambridge, MA: National Bureau of Economic Research, Juni 1998. http://dx.doi.org/10.3386/w6592.
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Degeorge, Francois, Dirk Jenter, Alberto Moel und Peter Tufano. Selling Company Shares to Reluctant Employees: France Telecom's Experience. Cambridge, MA: National Bureau of Economic Research, Mai 2000. http://dx.doi.org/10.3386/w7683.
