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1
Mika, Jaroslav. „Optimalizace a propagace webu“. Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-12370.
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In my thesis, I focused on optimalization web sites for full-text search engines and other forms of promotion in the context of the Internet. The goal of my work is to apply various means of optimizing and promotion website to its life cycle and the ongoing processes in this life cycle. To achieve the goals I set out as follows thesis divided into three relatively independent parts. The first part is devoted to describing the life cycle of web and selected processes taking place in this life cycle. The second part is devoted to descriptions of individual resources optimization and promotion web. In the final section, I described the means to apply optimization and promotion web site life cycle and processes associated with it, which I have described and illustrated in the first part of the work.
2
Úradníček, Lukáš. „Optimalizace webových stránek a strategie prodeje“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223256.
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The thesis deals with the optimization of website of thai massage studio. This work includes evaluation of the initial state, a proposed amendment, keyword analysis, optimization of texts and support through building backlinks. Evaluation of success is done through the analysis of traffic and tracking the position of the primary keywords on major search engines in the Czech Republic - Google.cz and Seznam.cz.
3
Kosina, Pavel. „Optimalizace webových stránek a strategie prodeje“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222275.
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This thesis deals with websites optimizing for search engines. It describes the basic website optimalization practices in the source code as well as influencing the surrounding site in such a way that the web site finished best in the search results. It also describes illegal practices and support PPC systems. This work is also a practical example, which demonstrates the application of theoretical knowledge on specific websites.
4
Slavík, Michal. „Search Engine Marketing neziskových organizací“. Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-124602.
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The goal of this thesis is to design methodics for Search Engine Marketing (SEM) in nonprofit organizations (NPOs) which takes advantage of their specifics. Other goals include practical evaluation of the methodics and analysis of the current state of NPOs websites. Determined goals are reached by merging theoretical background from relevant literature with the knowledge gained during field research and with author's experience. Designed methodics is built on the following hypotheses: NPOs are able to negotiate better trade terms than trading companies, NPOs can delegate their volunteers to do some SEM activities. Field research confirmed both hypotheses. Hypothesis that NPOs websites are static because NPOs see no profit in regular publishing was disproved. The methodics consists of four phases and also includes recommended tools, metrics, topics for publishing and a list of linkbaiting activities. The thesis consists of five chapters. The first chapter summarizes the necessary theoretical background, while the second chapter defines terms and premises. The main methodics can be found in chapter three. The fourth chapter contains current state analysis based on examination of 31 websites. A comparison of the methodics' hypotheses and activities against the experience of 21 NPOs representatives and 3 experts in the field of SEO is given in the last chapter. Opinions of the both groups of respondents are compared too. Based on the respondents' judgments on costs and utility of the methodics' activities a rank of these activities is finally created. The main contribution of this thesis is a conversion of the universal SEM theory into the specific conditions and language of NPOs practitioners and an analysis of the current state in this field.
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Bartek, Tomáš. „Metody optimalizace webových vyhledávačů - SEO a SEM“. Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2007. http://www.nusl.cz/ntk/nusl-412771.
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This work concerns optimalization of web pages for finders in the way that the web pages could be placed on best positions. The key of success for optimalization of web pages is the combination of some basic rules. The comparison of advantages of different ways of navigation and creation of menu, speed optimalization of pages loading, texts optimalization with the help of chosen key words, principles of choosing the key words, item placing on web pages and comparison of design, marketing and custom view of making the web pages. First of all, we will look on the difference between catalogues and full text finders, their historical development and current ratio of finders on our market. Subsequently we will describe the presumptions for optimalization from the resource code and programming languages point of view, which are used on web pages. The most important part of our interest is the optimalization methods of web pages content and also the methods which are considered as forbidden. The final implementation is made in PHP language.
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Štefl, Jan. „SEO - optimalizace pro vyhledávače“. Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2008. http://www.nusl.cz/ntk/nusl-235984.
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Visiblity of page assume that is situated at top positions in search engines results for particular keywords. Search engine optimization is collection of rules, that should pass every page. In this thesis is described all essences of this technique, including methodology, that helps create optimized pages.
7
Šetek, Martin. „Optimalizace a propagace webové prezentace na Internetu“. Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76513.
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This thesis is about complex search engine optimalization (SEO) of web presentations and its promotion within advertising campaigns which are based on pay-per-click (PPC) system. Theoretical pieces of knowledge are obtained from scientific sources, especially from the knowledge of the author (writer). The purpose of this thesis is to analyze available methods and progresses in sphere of optimalization of web presentation and its effective promotion. The thesis is separated into three main parts to achieve these goals (aims) above: introduction of problemacy, analyses of particular methods and progresses of optimalization of web presentation and research of effectiveness available PPC systems in the Czech Republic. The main contribution of the thesis is the research relevant to comparison of analyses and effectiveness of PPC systems.
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Potužáková, Karolína. „Změna v přístupech v SEO po updatech Penguin a Panda“. Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-198614.
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Search engine algorithms are constantly improved in order to provide the highest quality and most relevant results for the user. Google algorithm updates called Panda and Penguin have recently been one of the most significant and many websites that use black hat SEO techniques were hit by them. Nowadays, using this search optimization's techniques raises the risk of Google penalty, which in most of the cases cause decrease in traffic from organic search. The aim of this thesis is to describe techniques of search engine optimization (SEO) and their possible impact on website's ranking. The thesis also aims to verify whether Penguin and Panda updates have the impact on websites for which the methods of black hat SEO have been used and specify the result of this impact. In the theoretical part of this thesis it is described function of search engines Seznam.cz and Google, their algorithm change in history and possible factors on which the ranking score is based. Briefly are also described tools, which can be used to identify and analyze possible causes of penalization. After reading this thesis, the reader will have a basic orientation in search engine optimization methods and their appropriate use. Also, he will be able to recognize possible causes of Google penalty and propose an appropriate strategy for its removal.
9
Skopal, Ruslan. „Výkonnostní nastavení optimalizace pro vyhledávače eshopu Trenýrkárna.cz“. Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-165292.
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Identification of commonly known information about search engine optimization (SEO) on Czech Internet market. Real test the impact of "off page" factors, which may include links pointing to a live web or articles such as PR, but even more. Likewise, the evaluation of "on page" factors, which include "description", "title" or "key words". Subsequent mapping the effects of changes in both the economic and the turnover in a particular shop Trenýrkárna.cz. The main objective of this work is an attempt to identify functional SEO techniques that have real impact on the position of the shop in search engine. An important parameter for evaluating the functionality will change while profitability and sales shop. Therefore, great emphasis will be placed on percentage of visitors turned in customers and time burden. The theoretical part I used mainly books published due to clarify the issue of SEO, as well as various Internet blogs and discussion. Output will then evaluate the results of specific adjustments to the SEO shop Trenýrkárna.cz.
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Smetana, Jakub. „Analýza a vyhodnocení využití SEM a SEO na případu internetového obchodu“. Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-19105.
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This thesis defines search engine optimization (SEO) and search engine marketing (SEM) issues. Thesis is divided into several parts which are closely connected to each other. First part of the thesis regards general formulas and terms definitions. In the second part the development on the field of SEO in last two years with accent of main changes which have happened till now is described. A market development in full-text browsers area and a search engine marketing development (where internet is perceived as a marketing instrument) in Czech Republic during years 2004 -- 2009 are also mentioned here. Third part shows opportunities of SEM including the most popular applications description, such as Sklik, AdWords or Etarget, social networks or catalogues. Fourth part concerns web pages analysis and data evaluation, let us say the ways how to analyze and evaluate these pages. Last part of my thesis consists of a practical review of methods and processes, which are described in previous parts of the thesis, with using shoes e-shop example. Here the whole process from opening analysis through keywords analysis till source codes editing and obtaining of external links by web catalogues are described. In addition to the optimization process is part of this thesis also chapter which describes the launch of advertising systems such as Sklik, AdWords and Etarget including evaluation of results and success of particular advertising campaigns realized through these systems. The conclusion of the practical section summarizes the benefits and knowledge that have been achieved by optimizing and which are applicable to other similar projects, which appear across all web in huge numbers. Potential reader of this thesis gets an overview of the current market state concerning full-text browsers in the Czech Republic and search engine marketing. The reader also discovers SEO changes which happened in last two years. Based on mentioned practical part of the thesis the reader should be able to apply basic knowledge in this area, including the basic PPC settings and including analysis of results and their evaluation.
11
Kováříková, Petra. „Segmentace uživatelů vyhledávačů“. Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-2119.
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Segmentace uživatelů vyhledávačů. Charakteristika trhu, základní druhy internetové reklamy, teoretický podklad pro segmentaci trhu, dotazníkové šetření, vymezení segmentů pomocí shlukové analýzy. Popis segmentů a marketingová doporučení.
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Havíř, Vojtěch. „Internetový marketing webového portálu se zaměřením na optimalizaci pro vyhledávače“. Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124550.
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This thesis gives an insight into the field of internet marketing with a special focus on Search Engine Optimization (SEO). For the purpose of this thesis one website is selected and analysed in order to determine how successfully SEO has been performed. Different sources of visitors are analyzed and their activity is measured. The goal of this thesis is to give a set of recommendations to the operators of this website. Based on those recommendations the operators should be able to increase the number of visitors. In addition, this work also contains a comprehensive overview of basic internet marketing methods with a more detailed overview of different factors which influence SEO. This focus is both on OnPage and OffPage factors.
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Fabišík, Filip. „Navrhnite jednoduchý systém pre správu obsahu optimalizujúci SEO“. Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359137.
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A topic of this master thesis is designing and implementing a Content Management System that would contain SEO optimization options in the basis. The objective of this thesis is to improve quality of produced websites and to increase awareness about SEO optimization. According to the defined problem the thesis first analyzes existing CMS systems. Afterwards the solution is suggested which consists of a combination of the existing CMS system OctoberCMS and a plugin that extends the system with the necessary functionality. The last part of the thesis is devoted to designing the implementation and testing the final solution.
14
Skácelová, Pavlína. „On-line marketingová komunikace“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443104.
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The subject of this diploma thesis is online marketing communication using search engine marketing tools. It specifies what online marketing and search engine marketing are, describes its tools and explains its use. The analytical part of the work uses tools such as analysis of macro and micro environment, analysis of marketing mix and associated SEO analysis. Last but not least, the development of website traffic and the subsequent possible development of this data in the future will also be examined. Based on the findings from the analytical part, in the last part of the work will be designed online marketing communication using search engine marketing.
15
Špaček, Petr. „Nástroj pro SEO analýzu“. Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2011. http://www.nusl.cz/ntk/nusl-237037.
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The thesis deals with SEO problems (Search Engine Optimization). The part of the thesis is creation of tool which analyzes web pages in multilanguage versions and results provides with appropriate educational effect for user. According the analyzing that can be also used in the regular interval it's possible to show optimization history. The tool uses Microsoft technologies, especially ASP.NET, SQL Server 2008 or Microsoft Server 2008 and is developed by Visual Studio 2010.
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Vaňáč, Ondřej. „Internetový marketing na příkladu malé organizace“. Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-72842.
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The aim of this work is the analysis of current practices and techniques of Internet marketing. The work is divided into two parts. The theoretical part presents the current internet marketing tools, the optimal utilization is reflected in the practical part, which is carried out a comprehensive plan for internet marketing strategy with emphasis on SEO for start-up company in the field of accommodation and hospitable service. This is a company Penzion U Lišky, which offers accommodation in Southern Bohemia. The work will serve as a guide for small and medium organizations in the development of marketing projects. The practical part of the evidence considered in developing websites and methods to optimize site for search engines. The next section provides recommendations for use of PPC campaigns and presentation of the company's social networking site Facebook. The analysis methods for increasing traffic through social networking, PR articles, blogging and other tools.
17
Koutný, Jiří. „Data driven SEO“. Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-150119.
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The Search Engine Optimization (SEO) industry has recently undergone major changes. Many new analytics tools have been put on the market enabling marketing consultants to be finally able to measure and evaluate the results of their work in SEO effectively. The theoretical part of this diploma thesis therefore aims to describe and compare selected SEO tools including practical examples of their use. The paper is focused on backlink databases (MajesticSEO, SEOmoz OpenSiteExplorer and Ahrefs) and keyword suggestion tools from Google (AdWords), Seznam (Sklik), Wordtracker and SEMRush. The final chapter provides an overview of search engine positions tracking tools and techniques. The practical part describes the method of selection, preparation and processing of data obtained from tools mentioned above. The data are used to compute correlation analysis of Seznam.cz search engine results in relation with the best known SEO factors. The results of the analysis will help marketing consultants to clarify which factors are the most important to focus on to obtain more traffic from search engines.
18
Klusák, Marek. „Audit webových stránek dopravních organizací“. Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-17182.
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This thesis deals with trucking companies' websites auditing. The first chapter of a theoretical part deals with up to date market condition of this branch of business, together with possibilities of the future development. The theoretical part of this thesis acquaints reader with technological basis of web design and its current trends. There is a methodology of auditing designed and websites sample introduced in the conclusion. A practical part contains one detailed audit example and the rest of the other websites is audited more briefly. There is a results interpretation in the conclusion. Also there are steps that can lead to the elimination of founded imperfections. The aim of this thesis is to test quality of some sample websites of trucking companies that leads to recognition of how important these websites are for their owners. A main method used is a comparison of every website's state and designed methodic. Results of this research are statistically evaluated. The main contribution of this thesis is introduction of the most frequent imperfections, together with deciding how important these websites are for their owners.
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Vlčková, Simona. „Marketingová strategie elektronického obchodu Fotodekorace.cz“. Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113024.
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The thesis is analysing methods of increasing the visit rate of the internet shop fotodekorace.cz, especially it is concerned about the utilities of the internet marketing. The aim of the master's thesis is, on the basis of undertaken analysis suggest internet marketing strategy of this particular internet project, which should lead to an increase in sales. The premises of the thesis is to analyse the effectively of online marketing activities. One of the outcomes is the outline of the effective optimized advertising campaign in search engines. The master's thesis is relying mainly on mentioned theoretical project, which is subsequently applied. At the end there are formulated advices for the future development of the internet shop, which should be beneficial for the following increase in the potential of the website.
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Hejl, Zdeněk. „Automatizovaná podpora procesu vývoje webu s důrazem na SEO“. Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-10463.
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Principal aim of this thesis is the design of new website development process model and the design and implementation of its automated support by information technologies instruments. Process design itself will be build on identified best practices of available methodics for web applications development and this process will also respect and apply SEO (Search Engine Optimization) principles Biggest contribution of this thesis is designed web application development process model which is based on web application development methodics best practices and also contains additional activities which have to be done but they aren't part of these methodics. Mapping of the optimization process and designed process activities and implementation of automated support for these activities via desktop application are next important contributions of this thesis. This thesis is divided into five main chapters (except introduction and conclusion). First chapter is focused on definition of application development basic concepts and mainly on analysis of web application development methodics. Second chapter takes up analysis outputs and it forms the basis of this thesis. Design and description of web development process model generate the content of this chapter. Third chapter deals with SEO problems, in the concrete, it deals with definition of SEO, presentation of optimization process and especially with presentation of optimization recommendations. Fourth and fifth chapters are focused on automated support for web development process model with emphasis on SEO. Within the scope of fourth chapter, process model activities which can be supported by application are identified and user requirements are defined for these activities. Last fifth chapter is focused on presentation of implemented application for web development with emphasis on SEO support.
21
Hesoun, Jan. „Inbound marketing“. Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-192814.
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The theme of the diploma thesis is the Inbound Marketing in the Internet environment. The dissertation is divided into three parts -- theoretical, practical and final. Inbound Marketing characteristic is outlined in the theoretical part along with detailed analysis of its components. The practical part includes the brief description of the computer and console games market in the Czech Republic; analysis of the online shop with computer and console games operated by GameLeader, s.r.o.; and the improvement suggestions for the current online presentation of considered company is presented. Finally, the online Inbound Marketing strategy solution is introduced to be implemented by GameLeader, s.r.o. company.
22
Kmecová, Hana. „Vliv sociálních médií na optimalizaci pro vyhledávače“. Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-150386.
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The diploma thesis deals with social networks from the perspective of their impact on search engine optimization (SEO). It focuses on description how the search engine marketing works. Main emphasis is given on the description of key social networks that have an assumption (because of their functionality) to affect of shifting the search results. Some social services also have an impact on indexing new content in search engines. They are also an important part of the strategy for online reputation management. Part of the diploma thesis is devoted to the modern concept of SEO which is defined as findability marketing. This concept consider the social networks as internet websites where users looking for information. That is the reason why this thesis contains a chapter about search capabilities on social networks.
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Kadlec, Petr. „Využití internetu v marketingu firmy zaměřené na prodej automobilových doplňků“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221789.
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Internet trading had became common part of life to many people. Link to that walks also publicity that step by step moves from classical media to on-line formats. Aim of this thesis is chart possibilities of marketing and publicity on the internet and apply these pieces of knowledge practically on already running e-shop.
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Stránský, David. „Analýza a návrh elektronického obchodu“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-224295.
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This master's thesis focuses on the analysis, design and implementation of Electronic Commerce. The first part is devoted to Internet marketing, search engine optimization and modeling of Electronic Commerce from a theoretical point of view. The analytical part focuses on the description of the common e-commerce functionalities and meeting with some available solutions and steps for its implementation. There will be designed and implemented model of E-commerce based on theoretical and analytical knowledge. This model will serve as the basic part for future application, which fits specific customer's needs.
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Dvořák, Jaroslav. „Audit webových stránek internetových obchodů deskových her“. Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-73513.
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This thesis deals with the audit of the board game e-commerce web sites. Nowa-days there is a great number of websites of varying quality, so it is necessary to choose between them. The development of the Internet shifted the emphasis from quantity to quality. With this fact comes the topic of auditing web sites. The first part of the thesis concerns with the theoretical bases of audit of web sites in various sections. The second part includes the representation of the mar-ket of board games and its target group. Based on the first theoretical part the evaluation criteria are created, which are used for the audit of seven selected web sides of board games. This audit is evaluated in the next chapter, which then leads into the conclusion of the work in the form of recommendations for changes in order to increase the competitiveness of each evaluated e-commerce.
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Matějka, Lukáš. „Návrh na podporu prodeje služeb společnosti“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224373.
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Master's thesis is focused on promotion of company's sales of services by creating an internet portal, which can be used to easily and quickly establish website including administration. The paper analyses the market environment, describes the process of creating the portal and proposes pricing options.
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Šimko, Martin. „Trendy v optimalizácii pre vyhľadávače (užívateľa) v oblasti poistenia na Slovensku a predpoklady ďalšieho vývoja“. Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-142238.
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The purpose of my Diploma Thesis is to lay out the philosophy of the internet and searching in fulltext locators and apply it to analysed environment of the insurance which is presented on the internet. Search Engine Optimization is nowadays the one faced with the activities of online marketing. Many of the views, opinions and qualitative contrasts meet and reach still bigger or smaller achievements in relation to developing locators. Diploma Thesis suggests at the fact, that conditions according to the locator decides, are changing, but the philosophy is still left. In this case and reason, the work proves efficiency of the activities by various case studies, which follow the philosophy and do not look just at the technical side of SEO.
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Ženatová, Eva. „Návrh dílčí strategie při propagaci elektronického obchodu firmy“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224396.
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This thesis focuses on the definition of important terms in e-commerce for the proper functioning e-shop. It analyzes the current condition of an existing e-shop and on the basis of the weaknesses proposes a partial strategy for further promotion of trade.
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KARBULKA, Tomáš. „Internetový marketing“. Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-187970.
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This thesis provides comprehensive insight into the internet marketing used by the eshop. The aim of this thesis is to analyse the eshop and internet marketing tools used by the eshop to promote its products. The result of the analysis is an evaluation of effective Internet marketing channels. Proposals and recommendations that will lead to the optimization of eshop and internet marketing are drawn up based on the results of the analysis.
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MACHART, Ondřej. „Marketingová on-line strategie cestovního ruchu Jihočeského kraje“. Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-156519.
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The main objective of this thesis is to identify current tools of online marketing communication of South Bohemia region in the field of tourism and evaluate their performance and efficiency of use. A secondary objective is to design a strategy for online marketing communication of South Bohemia region as a tourist destination using the latest trends and technologies.