Zeitschriftenartikel: „Rhetorical research“

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Soetaert, Ronald, und Kris Rutten. „Rhetoric, narrative and management: learning from Mad Men“. Journal of Organizational Change Management 30, Nr. 3 (08.05.2017): 323–33. http://dx.doi.org/10.1108/jocm-10-2016-0203.

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Purpose In previous research on rhetoric and narrative in management research, cultural narratives have been studied as tools to reflect on rhetorical situations from the perspective of management. The purpose of this paper is to present a similar exploration of rhetoric while focusing on a modern example from popular culture: the television series Mad Men. Design/methodology/approach This paper first discusses rhetorical concepts from the work of Kenneth Burke and Richard Lanham as inspirational guides, thereafter, these concepts are used to analyze the case of Mad Men. Specifically, the main character Don Draper is analyzed as a homo rhetoricus in an attention economy. Findings Don Draper becomes a case study of what it means to introduce a rhetorical perspective in advertising and management. It is argued that Don Draper’s reflections in the series can be described as a “perspective on perspectives” or as a “toggling” between different rhetorical perspectives. Originality/value Previous research discussed the emergence of spinning and the appearance of the “spin doctor” as a major figure in society in general and fiction in particular. In this article, it is argued that the same is also true for advertising. Mad Men is introduced as a case study about the revival of rhetoric as a major skill and an important perspective in and for our personal, professional and social lives.

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Al-Zubaidi, Ph.D, Inst Haider Ahmed Hussein. „Restriction in the Rhetorician controversies until the End of the Eighth Century AH“. ALUSTATH JOURNAL FOR HUMAN AND SOCIAL SCIENCES 225, Nr. 1 (01.09.2018): 95–114. http://dx.doi.org/10.36473/ujhss.v225i1.113.

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The aim of the study is to reveal the controversial features of the rhetoricians in order to identify the points of view in the rhetorical lesson and the way of thinking at that time which leads us to intellectual openness. The research focuses on one of the arts of semantics, which is restriction, because of the rhetorical attention it gets. This research enables the reader to identify the intellectual references of the rhetoricians because they have the most prominent influence on activating the controversies for each scientist has his own intellectual factor which is reflected on the assumptions and rhetorical analyses. The construction of deviational pragmatics creates an openness on the interpretative scopes, which is why scholars of rhetorics investigate the structure of restriction which was a wide space for the rise of dissenting voices among them and a source of great analytical debates of different texts. The controversies between rhetoricians revolve around the term, procedures, analysis, and directing rhetorical evidence. That is why we shed light on this issue which is scattered in the rhetorical books. We selected controversial issues in the style of the restriction to be the center of research based on a specific time to avoid losing the scientific material. Furthermore, the eighth century AH witnessed a stability of rhetorical terminology, which is why the current study has the title of (“Restriction” in the rhetorician controversies until the end of the eighth century AH” ).

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Shafi Ullah, Hafiz, und Syed Mubarak Shah. „Rhetorical Peculiarities in the chapter of Zakat of Al-Sihah-al-Sithah“. Journal of Islamic Civilization and Culture 3, Nr. 01 (17.07.2020): 349–62. http://dx.doi.org/10.46896/jicc.v3i01.101.

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Rhetoric and Eloquence is the “Miracle of speech” The art of Rhetoric is aimed at the strong persuation and attractive oration. Like other realms, Religion needs to have prophetic Eloquence to persuade the receivers. The last Holy Prophet Hazrath Muhammad (SAW) had the sense of rhetorical speaking and often used to convince via eloquail strategies. His Ahadees are regarded as landmarks so far artistic and eloquent speech is concerned. In this research Article, the researcher has tried to mark out some rhetorical aspects of his impressive oration especially with in the “kitabul Zakat” in al Sihah-al-Sithah. Keeping in view the Arabic classic and modern rhetoric embellishments, various utterances of Rasoolullah (SAW) are scrutinized rhetorically to show its eloquail peculiarity for benefit of Readers, listeners and researchers.

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Golyshkina, L. A. „Decoding Rhetoric: Theoretical and Methodological Substantiation of the Scientific Direction“. Nauchnyi dialog, Nr. 5 (30.05.2020): 9–24. http://dx.doi.org/10.24224/2227-1295-2020-5-9-24.

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The theoretical and methodological substantiation of a new philological trend - decoding rhetoric, which is formed by synthesizing analytical rhetoric, cognitive science, semiotics, and text linguistics is presented in the article. Actual circumstances and factors that determine the possibility of highlighting the decoding rhetoric are indicated. A comparison of the style of decoding and decoding rhetoric is carried out. The concept of decoding rhetoric is described, its object and subject are formulated. The cognitive-communicative foundations of rhetorical decoding are considered. The concept of a rhetorical textotype as a cognitive landmark, or mental pattern programmed by the structure of a communicative act, is introduced. The rhetorical textotype as a model with the persuasive or acting potential of the text acts as a reference point for recognizing the producer's text-forming intention. Communicative-cognitive correlations are established that explain the essence of an effective text. Particular attention is paid to the rhetorical reconstruction of text formation as a research method. Rhetorical reconstruction as an analytical procedure allows to gradually consider the methods and means of verbalization of text formation strategies - inventive, dispositive and elocative. Rhetorical reconstruction acts as a tool for diagnosing the effectiveness of the text, and also identifies areas of its rhetorical risks. Areas of application of rhetorical reconstruction are indicated. The prospects of studying decoding rhetoric as a field of knowledge claiming its own linguo-ontological status are outlined.

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Loi, Chek K., M. Sweetnam Evans, S. Akkakoson, Shabbir Ahmed und Shameem Ahmed. „Rhetorical Patterns in the Discussion Sections of Malay Research Articles“. International Journal of Languages, Literature and Linguistics 1, Nr. 2 (2015): 118–21. http://dx.doi.org/10.7763/ijlll.2015.v1.23.

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Madestam, Jenny, und Lena Lid Falkman. „Rhetorical construction of political leadership in social media“. Journal of Organizational Change Management 30, Nr. 3 (08.05.2017): 299–311. http://dx.doi.org/10.1108/jocm-10-2016-0204.

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Purpose The purpose of this paper is to analyze how political leaders can rhetorically use social media to construct their leadership, with a special focus on character – rhetorical ethos. Design/methodology/approach The authors used a qualitative case study which consisted of two political leaders’ activities on Twitter. The leaders were chosen on the basis of similarity – both foreign ministers in Scandinavian countries and early adapters to ICT. All tweets, including photos, for selected period were analyzed qualitatively with the classical rhetorical concept of ethos. Findings Social media is the virtual square for political leadership. The two political leaders studied use social media similarly for rhetorical means and aims, with ethos as rhetorical strategy. The rhetorical ethos they constructed differs radically though: busy diplomat vs a super-social Iron man. There is no single constructed ethos that political leaders aim for. Research limitations/implications Even though this is just one qualitative case study, it shows a variety of rhetorical means and constructs of ethos in political leadership. Practical implications The study shows a possibility for political leaders to construct their own image and character through social media, for a potentially large audience of voters, without being filtered by political parties or media. Originality/value This study contributes to the evolving area of rhetoric in leadership/management and it adds to knowledge about how political leaders use social media.

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Fatkhiyati, Nurrahma Restia, und Suharno Suharno. „Rhetorical Strategy and Linguistics Features in E-Petition Through Change.org“. Lingua Cultura 13, Nr. 4 (07.11.2019): 239. http://dx.doi.org/10.21512/lc.v13i4.6104.

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The research explored what types and how rhetorical strategy correlated with the linguistics features in e-petitions through Change.org entitled “KPK dalam Bahaya”. The data were e-petitions collected through Change.org. The analysis was holistically descriptive and included in qualitative research. The approach used critical discourse analysis by Fairclough that was using Fairclough’s three-dimensional framework and the strategy of rhetoric by Aristotle. Those theories helped the researcher to find out how the rhetorical strategy and the linguistics features created persuasive meaning. The findings indicate that euphemism, metaphor, connectives, logical connectors, rhetorical questions, and modality support the rhetoric strategy constructing the meaning beyond the words. Through one of the rhetoric strategies, pathos persuades the readers to agree to the argument and sign the e-petitions. Due to the emotional appeals, all of these language instruments help the rhetoric to provoke the readers significantly.

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Károly, Krisztina. „Rhetorical Structure Theory in contrastive rhetorical analyses and translation research“. Magyar Nyelv 111, Nr. 3 (2015): 290–99. http://dx.doi.org/10.18349/magyarnyelv.2015.3.290.

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Jabr, Dr Murtoda mazyed. „Textual lesson Rhetorical and Rhetorical lesson Script A linguistic study“. ALUSTATH JOURNAL FOR HUMAN AND SOCIAL SCIENCES 221, Nr. 1 (06.11.2018): 101–20. http://dx.doi.org/10.36473/ujhss.v221i1.426.

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Were the pillars of deed language ( speaker and text and receiver) Imad linguistic lesson modern text in three pillars as well as the study of the seven scripts standards , to achieve the so-called Balnasih , these the seven standards is the mainstay of the lesson rhetoric in the Arabic language to achieve the so-called Balblagah , came this research to show text lesson rhetorical , The rhetorical lesson text , as well as some terminological approaches between those two lessons terms

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Sorsa, Virpi, und Eero Vaara. „How Can Pluralistic Organizations Proceed with Strategic Change? A Processual Account of Rhetorical Contestation, Convergence, and Partial Agreement in a Nordic City Organization“. Organization Science 31, Nr. 4 (Juli 2020): 839–64. http://dx.doi.org/10.1287/orsc.2019.1332.

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This study examines how pluralistic organizations confronting fundamental differences in values can proceed with strategic change. By drawing on a longitudinal case analysis of strategic change in a Nordic city organization, we show how the proponents and challengers play a “rhetorical game” in which they simultaneously promote their own value-based interests and ideas and seek ways to enable change. In particular, we identify a pattern in which the discussion moved from initial contestation through gradual convergence to increasing agreement. In addition, we elaborate on four rhetorical practices used in this rhetorical game: voicing own arguments, appropriation of others’ arguments, consensus argumentation, and collective we argumentation. By so doing, our study contributes to research on strategic change in pluralistic organizations by offering a nuanced account of the use of rhetoric when moving from contestation to convergence and partial agreement. Furthermore, by detailing specific types of rhetorical practices that play a crucial role in strategy making, our study advances research on the role of rhetoric in strategy process and practice research more generally.

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Blackburne, Brian D., und Carroll Ferguson Nardone. „Beyond Grammar: Tracking Perceptions of Quality in Student E-mail“. Journal of Technical Writing and Communication 48, Nr. 4 (04.10.2017): 412–40. http://dx.doi.org/10.1177/0047281617730532.

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This research explores a presumed link between today’s use of digital media and an ever-increasing lack of rhetorical awareness in students. Specifically, the study pilots a method for measuring rhetorical awareness through students’ e-mail transactions with faculty in technical writing service courses, questioning whether rhetorical awareness has decreased in the preceding 10 years. The findings indicate that students might be more rhetorically aware today than they were 10 years ago, but levels remain below expectations.

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Diab, Rasha, Beth Godbee, Cedric Burrows und Thomas Ferrel. „Rhetorical and Pedagogical Interventions for Countering Microaggressions“. Pedagogy 19, Nr. 3 (01.10.2019): 455–81. http://dx.doi.org/10.1215/15314200-7615417.

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This article names microaggressions as a rhetorical and pedagogical phenomenon. To make the case for rhetorical and pedagogical intervention, the authors define and trace microaggressions in literature from rhetoric, composition, and literacy studies; share cross-disciplinary understandings of microaggressions; and offer illustrations from sites of research, teaching, and service.

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Zhang, Sofi. „Research of Pronoun Renjia in Semantic and Rhetorical Function“. Humaniora 4, Nr. 1 (30.04.2013): 11. http://dx.doi.org/10.21512/humaniora.v4i1.3413.

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Pronoun renjia is a personal pronoun and its basic functions similar to “other people”. But, in the actual use of pronoun renjia, it can refer to the third person “he, she, they”, refers to the second “you”, and refers to the first person "I, we ". Pronoun renjia has a wide range of functions with a rich function of rhetoric and rhetorical effect compared to the three pronouns. The context of classroom teaching, appropriate design of language environment of pronoun renjia will give student a better understanding on the pronoun renjia’s usage.

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Hartman, John. „The popularization of science through citizen volunteers“. Public Understanding of Science 6, Nr. 1 (Januar 1997): 69–86. http://dx.doi.org/10.1088/0963-6625/6/1/005.

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This naturalistic inquiry examines the epistemological role of textual and conversational rhetoric between specialized scientists and citizen volunteers who work interdependently conducting research in the environmental sciences. Specifically, the everyday actions of Earthwatch Principal Investigators (PIs) are explored to identify rhetorical forms and functions of popularization employed during daily communication with citizen volunteers. In this unique opportunity to examine scientists communicating directly with the public during the actual process of research, insights are gained in relation to science production and representation. Interviews and materials of eight PIs reflect three alternative rhetorics: Inviting/Egalitarian, Social/Adventure and Technical/Normative. These rhetorics are examined from socialepistemological perspectives1 in order to consider their democratic implications.

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Ward, John O. „Rhetorical Theory and the Rise and Decline of Dictamen in the Middle Ages and Early Renaissance“. Rhetorica 19, Nr. 2 (2001): 175–223. http://dx.doi.org/10.1525/rh.2001.19.2.175.

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This paper examines the links between Classical (Ciceronian) rhetorical theory and the teaching of medieval Latin prose composition and epistolography between the eleventh century and the renaissance, mainly in Italy. Classical rhetorical theory was not replaced by dictamen, nor was it the “research dimension” of everyday dictaminal activity. Rather Classical rhetorical theory, prose composition and epistolography responded to distinct market niches which appeared from time to time in different places as a consequence of social and political changes. Boncompagno's apparent setting aside of Ciceronian rhetorical theory in favour of stricter notarial and dictaminal procedures was in turn superseded by his successors who chose to enrich their notarial theory with studies of classical rhetoric. Classical rhetorical theory proved influential on dictaminal theory and practice. Dictamen was not ousted by classical rhetoric. It only really declined when growing lay literacy and the use of the vernacular combined with the autonomous professionalism of the legal training institutions to erode the privileged position occupied in medieval times by the dictatores.

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Weems, Elizabeth E. „Review of "Rhetorical work in emergency medical services: Communicating in the unpredictable workplace by Elizabeth Angeli," Angeli, E. L. (2019). Rhetorical work in emergency medical services: communicating in the unpredictable workplace. Routledge“. Communication Design Quarterly 9, Nr. 1 (März 2021): 39–41. http://dx.doi.org/10.1145/3437000.3437006.

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In Rhetorical Work in Emergency Medical Services: Communicating in the Unpredictable Workplace (2019), Elizabeth L. Angeli explores the unpredictable workplaces which are the locations of emergency medical services provided by first responders, the EMS personnel who receive 911 calls but may have little idea about what to expect once they arrive at the site of the emergency. While rhetoric of health medicine (RHM) is not a new area of rhetoric, Angeli found little research about EMS professional rhetoric, leaving a void in understanding the modes of communication in these ever-changing, life-altering workplaces. Her text began as part of her dissertation project but morphed into a rhetorical analysis/EMS rhetorical training pedagogy for Technical Professional Communication (TPC) and RHM as well as EMS trainers and trainees.

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Gabrėnaitė, Eglė, und Monika Triaušytė. „The Rhetoric of Lithuanian MeToo Discourse“. Informacijos mokslai 92 (11.05.2021): 46–64. http://dx.doi.org/10.15388/im.2021.92.51.

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The great spread of the phenomenon of MeToo, a global movement promoting the publicity of the facts of sexual harassment, has also received a response in Lithuania: anonymous stories in blogs have grown into a provocative discourse that has attracted a great deal of attention. The aim of the research presented in this article is to characterise the discourse of MeToo in terms of rhetorical expression that has not been discussed yet: to identify and elicit the dominant elements of rhetorical argumentation. The empirical research was conducted using the method of rhetorical analysis that allows distinguishing and defining in rhetorical categories the models characteristic to rhetoric appeals. The method of rhetorical analysis combined with directed content analysis, as well as with critical discourse analysis. Following the methodology of provocative narrative research, it was analysed the material published at the time of maximum intensity and involvement in the discourse, such as testimonies, publications, interviews, and comments of women who have been subjected to sexual harassment. The results of rhetorical discourse analysis allow us to discuss the culture of accusation in which the normalization of victim condemnation is prevalent, and logical reasoning gives way to prejudice-based emotional appeals.

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Agnetta, Marco, Adelino Cattani, Alberto Gil, Rafael Jiménez Cataño und Sergio Tapia Velasco. „Rhetorical Anthropology or Anthropological Rhetoric: Foundations of the “Rhetoric & Anthropology” Research Net“. Studia Anglica Resoviensia 15, Nr. 1 (2018): 5–27. http://dx.doi.org/10.15584/sar.2018.15.1.1.

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Liu, Donghong, und Jing Huang. „Rhetoric Construction of Chinese Expository Essays: Implications for EFL Composition Instruction“. SAGE Open 11, Nr. 1 (Januar 2021): 215824402098851. http://dx.doi.org/10.1177/2158244020988518.

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Recent scholarship on Chinese students’ English expository essays tends to blur or mitigate the differences between English and Chinese writings. This alleged convergence of English and Chinese rhetorical norms gives rise to a view that rhetorical aspects in second language writing instruction and research in China should be de-emphasized. Drawing on data from full-score Chinese compositions of College Entrance Examination, this study examines how Chinese expository paragraphs are developed. Results show great disparities between English and Chinese expository writing at paragraph level such as non-English rhetorical mode, reliance on authorities, rhetorical paragraph, and figurative language in topic sentence. We argue that Chinese rhetorical strategies are likely to be transferred to English writing if English rhetoric is not taught and reinforced in college.

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J. Lowenhaupt, Rebecca. „The language of leadership: principal rhetoric in everyday practice“. Journal of Educational Administration 52, Nr. 4 (01.07.2014): 446–68. http://dx.doi.org/10.1108/jea-11-2012-0118.

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Purpose – The purpose of this paper is to call for a rhetorical turn in the study of school leadership and discusses how principals use language to enact school improvement. The key purpose is to explore how talk is action in leading and managing school reform. Design/methodology/approach – This paper presents a rhetorical framework and methodology for interpreting principal practice through language. As a model, the language use of one urban school principal is examined through a rhetorical analysis of 650 instances of principal talk in 14 administrative meetings. The paper reports on the form and content of principal rhetoric, including analysis of logos, pathos, and ethos, and comparative analysis across meeting contexts. Findings – The paper demonstrates the importance of rhetorical form and content and highlights the role of audience in principal talk. In the present example, each of three rhetorical forms was used to transform school practice. Logos was used most frequently; emotional and ethical arguments were also integral to principal talk. Comparative analysis showed that the principal's rhetoric varied by audience. The principal's use of language did not just explain practice, but also defined and shaped ongoing practices. Research limitations/implications – The author proposes future cross-case research to develop an understanding of how leadership language varies across individuals and contexts, as well as interaction analyses of the co-performance of discourse and rhetoric in schools. Practical implications – The author argues that principal preparation would benefit from the incorporation of the linguistic concepts and forms of rhetoric, particularly in the context of school improvement. Originality/value – While many have turned to principal practice as an area of research, few have focussed on the underlying linguistic structures. This paper emphasizes the importance of language in principal practice and offers a specific methodology with which to study it.

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KAPUST, DANIEL J., und MICHELLE A. SCHWARZE. „The Rhetoric of Sincerity: Cicero and Smith on Propriety and Political Context“. American Political Science Review 110, Nr. 1 (Februar 2016): 100–111. http://dx.doi.org/10.1017/s0003055415000581.

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The study of rhetoric has recently undergone a revival in political theory as a response to deliberative democratic approaches that value reason over affect in the political sphere. Most rhetorical revivalists look to Aristotle and develop accounts of ethos (character) that privilege the epistemic dimensions of trust, while overlooking the importance that considerations of propriety play in shaping the political speech of democratic leaders. We reconsider the rhetorical approach by integrating the regulative standards suggested by two political thinkers who also were theorists of rhetoric: Cicero and Adam Smith. Committed to character's role in collective judgment, Cicero and Smith both hold that sincerity and context shape decorum or propriety: Leaders rely on decorum to shape their rhetorical appeals, and audiences look to the fit between speech and character to gauge moral trustworthiness. Smith, however, goes beyond Cicero to develop a rhetorical theory more relevant for democracies by highlighting the importance of political context for rhetorical appeals and evaluations. We conclude by suggesting that attention to these components of decorum moves beyond Aristotelian accounts of rhetorical character in a way that is consistent with much empirical research on how voters judge the character of elected officials.

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Marietta, Morgan, Tyler Farley, Tyler Cote und Paul Murphy. „The Rhetorical Psychology of Trumpism: Threat, Absolutism, and the Absolutist Threat“. Forum 15, Nr. 2 (26.07.2017): 313–32. http://dx.doi.org/10.1515/for-2017-0019.

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Abstract Conventional wisdom suggests that Donald Trump’s rhetoric – aggressive, insulting, often offensive – would be counterproductive to electoral success. We argue that Trump’s surprising victories in both the primary and general campaigns were partly due to the positive effects of his appeals grounded in the intersection of threat and absolutism. The content of Trump’s rhetoric focused on threats to personal safety (terrorism), personal status (economic decline), and group status (immigration). The style of Trump’s rhetoric was absolutist, emphasizing non-negotiable boundaries and moral outrage at their violation. Previous research has shown perceived threat to motivate political participation and absolutist rhetoric to bolster impressions of positive character traits. Trump employed these two rhetorical psychologies simultaneously, melding threat and absolutism into the absolutist threat as an effective rhetorical strategy. Analysis of Trump’s debate language and Twitter rhetoric, as well as original data from political elites at the Republican National Convention and ordinary voters at rallies in New Hampshire confirm the unconventional efficacy of Trump’s rhetorical approach.

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Redding, W. Charles. „Communication research and the “rhetorical environment”“. Communication Studies 50, Nr. 4 (Dezember 1999): 337–51. http://dx.doi.org/10.1080/10510979909388504.

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Winton, Sue. „Rhetorical analysis in critical policy research“. International Journal of Qualitative Studies in Education 26, Nr. 2 (Februar 2013): 158–77. http://dx.doi.org/10.1080/09518398.2012.666288.

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Kanoksilapatham, Budsaba. „Rhetorical structure of biochemistry research articles“. English for Specific Purposes 24, Nr. 3 (Januar 2005): 269–92. http://dx.doi.org/10.1016/j.esp.2004.08.003.

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Wael Omar Alomari, Wael Omar Alomari. „The Impact of Religious Motivation in the Emergence of Arabic Rhetoric A Reading in the Era of Composition to Independent Authorship (English Abstract)“. journal of king abdulaziz university arts and humanities 27, Nr. 1 (07.01.2019): 207–23. http://dx.doi.org/10.4197/art.27-1.7.

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The roots of the rhetorical lesson grew in a fertile religious land. They characterized its rhetoric from the rhetoric of the rest of the nations as it was connected with the Qur’anic text. However, the religious stream did not have only one subject and one goal. It produced multiple contexts that refined the teachings of the rhetorical lesson later on. This diversity was a fertile tool for Arabic eloquence. The research sought to discuss the details of the roots, to extract the courses of religious influence in the emergence of Arabic rhetoric. The research has gone beyond the oral news and stories to begin with the written diaries, in search of the author’s motivations and his aims, and of the milestones that contributed to the reading of the rhetorical lesson. It emanated from the signs of the composition, so the limits of the research stopped at the beginning of the independent composition of Arabic rhetoric and moved to a stage approaching the methodology. The research revealed three courses that stemmed from the religious influence which were related to language. These three courses are analysis, interpretation and explanation. They were tools that were used in the analysis that aimed to understand the Qura’nic text in order to transfer it from language to practice. The interpretation, on the other hand, raised the question of compatibility between language and belief. The explanation tried to deal with the issue of miracles and clarifying its features. The re-reading of the history of science is an area that can research, re-ask the question, and disassociate its relations, to understand the process of science, and the impact of their tributaries on their concepts. This is what researchers can examine in the rest of the tributaries that have fueled the rhetorical lesson.

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Usman, Bustami, Novalia Rizkanisa, Iskandar Abdul Samad und Asnawi Muslem. „Cross Cultural Rhetoric Awareness of Undergraduate Thesis Introduction Section Written by Acehnese EFL Students“. Script Journal: Journal of Linguistic and English Teaching 3, Nr. 1 (10.04.2018): 1. http://dx.doi.org/10.24903/sj.v3i1.138.

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Abstract: This study investigated cross cultural rhetoric awareness of introduction section by Acehnese EFL students. This study aimed at describing the rhetorical pattern and determine the cross cultural rhetoric awareness by looking at the rhetorical pattern in Introduction section. A qualitative method and content analysis were used in this study which analyzed the Introduction section. The data of this research was English undergraduate thesis written by ten Acehnese students as the documentation was applied as the instrument. The data were collected from two Islamic institutes in Aceh. The research was conducted by using documentation analysis. The result of the analysis demonstrated that the English writings by Acehnese students maintained the inductive style and the idea of the paragraph is circular. However, the use of markers is enough to be considered. The conclusion led to the rhetorical pattern of the Acehnese students which is in oriented style. Indeed, the implication of the finding showed that the students’ cross cultural rhetoric awareness toward English writing convention, especially in academic writing, is low

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AL-NAIMI, Dr Fatma. „SURAT ASH-SHURA, AN ANALYTICAL RHETORICAL STUDY“. RIMAK International Journal of Humanities and Social Sciences 3, Nr. 1 (01.01.2021): 01–13. http://dx.doi.org/10.47832/2717-8293.1-3.1.

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The research deals with the study of Surat al-Shura, an analytical rhetorical study, and the linguistic root of its title indicates its manifestation, presentation, and extraction. In Islam and teaching Muslims to base their lives on this optimal and most complete approach (the method of shura) because of its great impact on the life of the individual and society. It was added in its opening with (Ham) other letters, which are (Asq), and for this reason it is also called (Ham Asak) and is called (Surat Asq) for the purpose of abbreviation, and it was singled out as adding (Asq) to (Ham) because of the severity of the stabbing against the Qur’an. At the time this Surah was revealed, the challenge to them was more severe, so it was more challenging for them than the letters of the spelling. The surah was distinguished by its miraculous rhetorical style, and the abundance of various rhetorical arts in its verse systems. The rhetorical study of this Surah aims to note that the rhetorical arts embrace the ideas and topics presented in a harmonious manner, and how these ideas and themes are manifested through those arts with inspiration, vitality and power of influence, for rhetoric means fulfilling the meaning and abstaining from beauty, that is, the artistic and psychological aesthetic capacity in it, especially since this Surah may She revealed the call during her Meccan era. The research aims to reach an understanding of the aspects of the rhetorical miracles of the Holy Qur’an. The statement of the Qur’anic expression often affects the formula and its derivation. The research relies on the approach of the inductive approach, by following the Qur’anic verses related to this topic in letter and spirit. And the rhetorical analytical method, by analyzing these verses and dividing them according to their content; And the deductive approach, by extracting the rhetoric, meanings, connotations and directions in the noble verses. In the end, I concluded that reaching an understanding of aspects of the rhetorical miracles of the Holy Qur’an can only be achieved through an understanding of the rhetorical method based on deep consideration, feeling and artistic appreciation of the Qur’anic verses.

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AL-NAIMI, Dr Fatma. „SURAT ASH-SHURA, AN ANALYTICAL RHETORICAL STUDY“. RIMAK International Journal of Humanities and Social Sciences 3, Nr. 1 (01.01.2021): 01–13. http://dx.doi.org/10.47832/2717-8293.1-3.1.

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The research deals with the study of Surat al-Shura, an analytical rhetorical study, and the linguistic root of its title indicates its manifestation, presentation, and extraction. In Islam and teaching Muslims to base their lives on this optimal and most complete approach (the method of shura) because of its great impact on the life of the individual and society. It was added in its opening with (Ham) other letters, which are (Asq), and for this reason it is also called (Ham Asak) and is called (Surat Asq) for the purpose of abbreviation, and it was singled out as adding (Asq) to (Ham) because of the severity of the stabbing against the Qur’an. At the time this Surah was revealed, the challenge to them was more severe, so it was more challenging for them than the letters of the spelling. The surah was distinguished by its miraculous rhetorical style, and the abundance of various rhetorical arts in its verse systems. The rhetorical study of this Surah aims to note that the rhetorical arts embrace the ideas and topics presented in a harmonious manner, and how these ideas and themes are manifested through those arts with inspiration, vitality and power of influence, for rhetoric means fulfilling the meaning and abstaining from beauty, that is, the artistic and psychological aesthetic capacity in it, especially since this Surah may She revealed the call during her Meccan era. The research aims to reach an understanding of the aspects of the rhetorical miracles of the Holy Qur’an. The statement of the Qur’anic expression often affects the formula and its derivation. The research relies on the approach of the inductive approach, by following the Qur’anic verses related to this topic in letter and spirit. And the rhetorical analytical method, by analyzing these verses and dividing them according to their content; And the deductive approach, by extracting the rhetoric, meanings, connotations and directions in the noble verses. In the end, I concluded that reaching an understanding of aspects of the rhetorical miracles of the Holy Qur’an can only be achieved through an understanding of the rhetorical method based on deep consideration, feeling and artistic appreciation of the Qur’anic verses.

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Supeno, Supeno. „RHETORICAL ANALYSIS OF ENGLISH STUDENTS’ BUSINESS EXPRESSIONS:A RESEARCH PAPER“. A Journal of Culture English Language Teaching Literature & Linguistics 5, Nr. 2 (14.12.2018): 58. http://dx.doi.org/10.22219/celticumm.vol5.no2.58-66.

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In order to persuade, a speaker must analyze the speech situation and adapt his or her speech to it. In discussions about rhetoric, Aristotle is recognized as an expert in rhetoric who devoted more than a third of his Art of Rhetoric to study of the audience. Ever since, rhetoricians have taught that a speaker who would persuade others to believe and to act in a certain way must understand how the listeners feel, what they want, and what they need; the speaker must begin where the listeners are. A persuasive writing or speaking is often aimed at the heart or the stomach instead of the head. That is, some things or reasons are more acceptable to the readers or listeners’ feeling (in the stomach) than to their logic (in the head) . Instead of being logical only, therefore, a persuasive speaker needs to add some strategies to win the listeners’ assent. Discussed in terms of tripartite as the core theory of rhetoric, this paper is intended to analyse English students’ replies to their customers’ requests through WhatsApp business role-playing. The findings show that most of the students’ replies need to be rhetorically modified to make them more persuasive.

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Supeno, Supeno. „RHETORICAL ANALYSIS OF ENGLISH STUDENTS’ BUSINESS EXPRESSIONS:A RESEARCH PAPER“. Celtic: A Journal of Culture, English Language Teaching, Literature and Linguistics 5, Nr. 2 (14.12.2018): 58–66. http://dx.doi.org/10.22219/celtic.v5i2.7621.

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In order to persuade, a speaker must analyze the speech situation and adapt his or her speech to it. In discussions about rhetoric, Aristotle is recognized as an expert in rhetoric who devoted more than a third of his Art of Rhetoric to study of the audience. Ever since, rhetoricians have taught that a speaker who would persuade others to believe and to act in a certain way must understand how the listeners feel, what they want, and what they need; the speaker must begin where the listeners are. A persuasive writing or speaking is often aimed at the heart or the stomach instead of the head. That is, some things or reasons are more acceptable to the readers or listeners’ feeling (in the stomach) than to their logic (in the head) . Instead of being logical only, therefore, a persuasive speaker needs to add some strategies to win the listeners’ assent. Discussed in terms of tripartite as the core theory of rhetoric, this paper is intended to analyse English students’ replies to their customers’ requests through WhatsApp business role-playing. The findings show that most of the students’ replies need to be rhetorically modified to make them more persuasive.

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Hou, Guojin. „Puzzles for pragmatics and rhetoric and advent of pragma-rhetoric“. International Review of Pragmatics 12, Nr. 2 (19.08.2020): 246–71. http://dx.doi.org/10.1163/18773109-01202003.

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Abstract No other interdisciplinary issue has inspired a greater debate than the pragmatics-rhetoric border. This paper explores the pragmatics-rhetoric boundary issues and the possibility of marrying pragmatics to rhetoric for pragma-rhetoric. It first addresses the twenty ‘puzzles’ or predicaments the past studies of pragmatics and rhetoric have met with. It is held that similarities between the two disciplines make ‘pragma-rhetoric’ possible and their differences serve as the conditions for their inter-complementarity. Then we discuss some misunderstandings about pragma-rhetoric integration. Due to the alikeness of speech acts, pragmatic acts and rhetoric acts, we forward ‘pragma-rhetorical act’ (PRA) for an umbrella term in the emerging ‘pragma-rhetoric’. Finally we formulate the academic tasks and features of the interdiscipline, with a ‘standard paradigm’ and two ‘sub-paradigms’ of pragma-rhetorical research.

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Rochmawati, Dyah. „PRAGMATIC AND RHETORICAL STRATEGIES IN THE ENGLISH-WRITTEN JOKES“. Indonesian Journal of Applied Linguistics 7, Nr. 1 (31.05.2017): 149. http://dx.doi.org/10.17509/ijal.v7i1.6868.

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Understanding verbal jokes in English is problematic for English as Foreign Language (EFL) readers since understanding the jokes requires understanding their linguistic, cultural and social elements. Since a joke constitutes a complex and paradoxical phenomenon, it needs multiple approaches of analyses—such as pragmatic and rhetorical analyses—in order to investigate the multiple layers of meanings it carries. Recently there has been a shift in humor studies, emphasizing linguistic humors and involving the field of rhetoric. These studies, however, have mostly addressed the connection between rhetoric and spoken jokes in persuasion. The present study therefore applied Austin’s Speech Act Theory (1975) and Grice’s Cooperative Principles (1957), and Berger’s rhetorical techniques (1993) to crack the funniness of the written jokes. Specifically, the study aims at describing: how the (1) rhetorical and (2) pragmatic strategies are used in the jokes, and (3) how the pragmatic and rhetorical strategies complement to create humor. The study employed a qualitative research method. Some jokes were purposively selected from the Reader’s Digest and two online sources: http://jokes.cc.com/, and http://www.ajokeaday.com/. Document studies were the means of data collection. The collected data were then analyzed using a qualitative content analysis. The results showed that that there was a relationship between the two pragmatic theories, i.e., Speech Act Theory and Cooperative Principles, and Berger’s rhetorical techniques. The results offered an alternative reading and richer understanding of how written jokes employed pragmatic and rhetorical strategies to advance their rhetorical objectives and humor functions.

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Bian, Xiaoyun, und Xiaohong Wang. „CHINESE EFL UNDERGRADUATES’ ACADEMIC WRITING: RHETORICAL DIFFICULTIES AND SUGGESTIONS“. Indonesian Journal of Applied Linguistics 6, Nr. 1 (29.07.2016): 20. http://dx.doi.org/10.17509/ijal.v6i1.2645.

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<p>Difficulties encountered by students in L2 academic writing has been a subject of research for several decades. However, to date, there still remains a lack of detailed and in-depth investigation into this area of interest. This qualitative study thoroughly investigated the rhetorical difficulties faced by Chinese EFL undergraduate academic writers, and collected suggestions on how to address these rhetorical issues. To be sufficiently detailed and thorough, this study divided students' difficulties into process- and product-related difficulties, and used triangulated data from supervisors' perspectives, students' perspectives, and supervisors' comments to address research questions. Although there were no strong generalizations derived from data from different perspectives and sources, the findings of this study showed supervisor perceptions of the rhetorical difficulties the students experienced were almost identical. In nature these rhetorical difficulties were culturallyembedded and genre-related issues; and the degree of difficulty experienced by each student varied. In this study, supervisors and students both suggested that, to solve rhetorical difficulties, teacher student communication should be improved. This study provided empirical evidence to contrastive rhetoric theory and socio-cultural theory. It also offered suggestions on how to strengthen future research in this area of inquiry, and how to improve academic writing teaching in L2 educational contexts.</p>

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Petryshyna, Olga, Tetiana Mykolenko, Mariana Sokol, Eleonora Palykhata, Volodymyr Misko, Lesya Hapon und Oksana Orlova. „Linguodidactic aspects of studying rhetoric by secondary school students“. LAPLAGE EM REVISTA 7, Nr. 3 (11.08.2021): 174–81. http://dx.doi.org/10.24115/s2446-62202021731283p.174-181.

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The theoretical justification, experimental development of methods of forming the rhetorical skills of seniors, its effectiveness checking is the aim of the research. The realization of this aim involves the implementation of related tasks: to determine the linguistic, paralinguistic and linguodidactic bases of the methodology of formation of rhetorical skills and abilities of secondary school students; to find out the state of studying rhetoric by graduating students: to analyze the current programs and textbooks in Ukrainian language for 10-11 grades of secondary school, to conduct a statement of rhetorical knowledge and skills, to identify its results; to develop an experimental method of mastering rhetorical knowledge, the formation of appropriate skills and abilities, to implement in school practice, to check its effectiveness. The final performance of creative tasks using the integrated nature of role-playing games, producing texts of different genres are the most effective forms of forming rhetorical skills.

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Kjeldsen, Jens Elmelund. „Studying Rhetorical Audiences – a Call for Qualitative Reception Studies in Argumentation and Rhetoric“. Informal Logic 36, Nr. 2 (14.07.2016): 136. http://dx.doi.org/10.22329/il.v36i2.4672.

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In rhetoric and argumentation research studies of empirical audiences are rare. Most studies are speaker- or text focussed. However, new media and new forms of communication make it harder to distinguish between speaker and audience. The active involvement of users and audiences is more important than ever before. Therefore, this paper argues that rhetorical research should reconsider the understanding, conceptualization and examination of the rhetorical audience. From mostly understanding audiences as theoretical constructions that are examined textually and speculatively, we should give more attention to empirical explorations of actual audiences and users.

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Nafiza, Imaz. „STRATEGI RETORIKA PEMBAWA ACARA DALAM MATA NAJWA DI TRANS7“. Jurnal PENEROKA 1, Nr. 02 (01.07.2021): 259. http://dx.doi.org/10.30739/peneroka.v1i02.989.

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This study aims to interpret the function of verbal and nonverbal rhetorical forms of presenters in Mata Najwa on Trans7 as a rhetorical strategy. The design and type of this research used descriptive qualitative. The research was conducted comprehensively which refers to the analysis of verbal and nonverbal rhetorical forms. Data collection techniques used recording techniques, listening techniques, and note-taking techniques. Meanwhile, the data analysis in this study was to classify the data and classify the data. To test the validity of the data, the researchers used several stages, namely credibility testing, transferability testing, depenability testing, and confirmability testing. The results of this study found that the use of verbal (diction and style) and nonverbal (body language) rhetoric from Najwa Shihab's speech contained many persuasive elements. From the persuasive element, it was used as a strategy for the presenter in Mata Najwa on Trans7.Based on the results and discussion of verbal and nonverbal rhetoric in the Mata Najwa program on Trans7, various verb elements were selected which functioned to expedite the process of the presenter's strategy in influencing listeners. Therefore, an art in communicating is absolutely necessary for a presenter in conveying messages through the rhetoric of verbal forms of speech and rhetoric of speech in nonverbal forms.

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König, Jan C. L., und Klaus-Peter Wiedmann. „Governmental management by trust communication: German organizational rhetoric in the 2008 financial crisis“. On the Horizon 23, Nr. 1 (09.02.2015): 33–45. http://dx.doi.org/10.1108/oth-02-2014-0005.

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Purpose – The purpose of the authors of this paper is to observe the German Government’s rhetorical communication measurements during the 2008 financial crisis. Design/methodology/approach – The authors compiled approaches of organizational rhetoric and pragma-linguistics first to offer a consistent concept and method for observation and analysis. Later on, they give an overview of the problem of trust and confidence according to Luhmann’s approach and its meaning for crisis rhetoric and marketing and managing approaches. Findings – In the following case study, the authors offer a rhetorical text analysis, combined with a pragmatic perspective of accompanying legal measurements of the government as non-verbal communication. The authors show how the government re-established trust among German consumers and eventually overcame the crisis mainly by rhetorical action. Research limitations/implications – Regarding future crises, the authors suggest that the interaction of trust, financial markets and rhetorical approaches could be better understood. This could include both more quantitative research and qualitative rhetorical approaches. Practical implications – Practical implications clearly show the importance of rhetorical education, especially for crises. This counts for governmental managers, as well as entrepreneurs and spokesmen. Social implications – The authors also revealed the problem of unjustified trust which can become dangerous for social welfare, even if it is only produced by misleading communication. This problem can only be solved by a careful public regulation. Originality/value – Finally, the authors could describe the importance of effective language and communication as a tool for the German Government in the financial crisis in 2008. It can be also described as an example for decision-makers in similar situations.

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Rochma, Anis Firdatul, Anita Triastuti und A. Ashadi. „Rhetorical styles of Introduction in English language teaching (ELT) research articles“. Indonesian Journal of Applied Linguistics 10, Nr. 2 (18.10.2020): 304–14. http://dx.doi.org/10.17509/ijal.v10i2.28593.

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Research articles have been considered as the primary media of knowledge production. Nevertheless, for some undergraduate students, writing a research article can be a challenging task since they need to be aware of its rhetorical styles. Even though previous studies have been conducted to reveal the rhetorical styles of scientific papers, yet tend to focus more on research articles obtained from well-established journals. Hence, this study aims to reveal the rhetorical styles and draw the rhetoric pattern from the introduction section of 73 research articles written by the undergraduate students of English Language Education (ELE) at a state university in Yogyakarta. This is a qualitative investigation whose data were collected by random sampling technique and went through Safnil’s (2013) four analysis stages. As the primary framework for analysis, the modified CARS (Create a Research Space) model (Swales Feak, 2004) was adopted. The results show that Step 2: Making topic generalization in Move 1 and Step 1B: Indicating a gap in Move 2 are the obligatory steps in writing the introduction section. Nevertheless, the results reveal that mostly undergraduate research papers lack 1 step in Move 1, 2 steps in Move 2, and 3 steps in Move 3. The omission of steps in the CARS model by these student-authors seems to happen due to two major factors, namely the scarcity of control over the writing process and linguistic resources, hence suggesting pedagogical implications for academic writing courses.

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Patala, Samuli, Ida Korpivaara, Anne Jalkala, Aino Kuitunen und Birthe Soppe. „Legitimacy Under Institutional Change: How incumbents appropriate clean rhetoric for dirty technologies“. Organization Studies 40, Nr. 3 (17.12.2017): 395–419. http://dx.doi.org/10.1177/0170840617736938.

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How organizations legitimate their actions under conditions of institutional change is a central yet little understood question. To address this gap, this paper investigates how incumbent firms legitimate investments in both novel and conventional technologies during periods of institutional and technological transition. We examine the rhetorical strategies that energy incumbents employ to gain legitimacy for their investments in renewable (legitimacy-gaining or novel) and non-renewable (legitimacy-losing or conventional) technologies. Employing a mixed-method content analysis of 483 press releases on strategic energy investments, published by the world’s largest energy firms during the time period 2010 to 2015, we find that incumbents utilize two different types of hybrid rhetoric to justify their investments. For investments in non-renewables, incumbents use pragmatic blending, appropriating the clean rhetoric traditionally associated with challenger technologies and combining it with justifications highlighting performance-oriented outcomes. The rhetoric used for investments in renewables involves visionary blending, combining rhetoric related to corporate strategy with sustainability rhetoric. We furthermore argue that these hybrid rhetorical strategies are observed when the legitimacy trajectories of two technologies intersect. Our study contributes to the research on rhetorical institutionalism, incumbents’ role during institutional change, and technology legitimacy.

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Davidson, Jeanne R., und Carole Ann Crateau. „Intersections: Teaching Research Through a Rhetorical Lens“. Research Strategies 16, Nr. 4 (März 1998): 245–57. http://dx.doi.org/10.1016/s0734-3310(99)00013-0.

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Fakhri, Ahmed. „Rhetorical properties of Arabic research article introductions“. Journal of Pragmatics 36, Nr. 6 (Juni 2004): 1119–38. http://dx.doi.org/10.1016/j.pragma.2003.11.002.

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Ahmed, Shabbir. „Rhetorical Organization of Tourism Research Article Abstracts“. Procedia - Social and Behavioral Sciences 208 (November 2015): 269–81. http://dx.doi.org/10.1016/j.sbspro.2015.11.203.

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Mehlenbacher, B. „The rhetorical nature of academic research funding“. IEEE Transactions on Professional Communication 37, Nr. 3 (1994): 157–62. http://dx.doi.org/10.1109/47.317481.

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Hogg, Margaret K., und Pauline Maclaran. „Rhetorical issues in writing interpretivist consumer research“. Qualitative Market Research: An International Journal 11, Nr. 2 (04.04.2008): 130–46. http://dx.doi.org/10.1108/13522750810864404.

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Brady, Ann. „Rhetorical Research: Toward a User-Centered Approach“. Rhetoric Review 23, Nr. 1 (Januar 2004): 57–74. http://dx.doi.org/10.1207/s15327981rr2301_4.

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Hardt, Lukasz. „Metaphors as research tools in economics“. On the Horizon 22, Nr. 4 (23.09.2014): 256–64. http://dx.doi.org/10.1108/oth-11-2013-0059.

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Purpose – The aim of this paper is to show that metaphors play an important role in the making of economics. Design/methodology/approach – The paper’s discussion is situated within the framework of methodology of economics. It refers to recent studies on the role of metaphors in economics, as well as to the rhetoric – realism controversy (e.g. D. McCloskey versus U. Mäki). Findings – The principal results of the paper are: the demonstration of the importance of metaphors in economics; and the claim that metaphors are not only used for rhetorical purposes but also serve as research tools indispensable in explaining economic phenomena. They are also essential in economic modeling. Research limitations/implications – The claim that economic models function as networks of metaphors needs further in-depth study, in particular drawing on insights from cognitive linguistics, where we find many interesting research projects currently underway, would be desirable. Originality/value – The article contributes to the rhetoric – realism debate in economics. It adds some arguments to the literature claiming that rhetoric can be compatible with realism.

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Ерзнкян und Bagrat Yerznkyan. „Institutional Economics: Rhetoric and Myths“. Administration 4, Nr. 3 (17.09.2016): 19–25. http://dx.doi.org/10.12737/21292.

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This article analyzes the application of rhetoric in institutional economics interpreted in various – evaluative, disciplinary, instrumental – aspects. When considering the rhetoric with the evaluative position the emphasis is done not on the positive and neutral, but on its negative – for the recipients – treatment. In terms of disciplinary or specific scientific fields, the main attention is paid to the system, as well as evolutionaryinstitutional approach. A detailed analysis of rhetorical instruments that serve as a tool for manipulating the target audience is done. On the example of the study of place and role of cultural code in economic research it is shown by which rhetorical means myths are introduced into scientific circulation.

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Abdel-Hafiz Hussein, Ahmed Sokarno. „Rhetorical Devices in Political Speeches: Nigel Farage’s Speeches at the European Parliament“. Technium Social Sciences Journal 7 (07.05.2020): 107–21. http://dx.doi.org/10.47577/tssj.v7i1.190.

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Nigel Farage’s speeches and rhetoric have been instrumental and effective in the British voters’ decision to withdraw from the European Union. This paper aims to study rhetorical devices in the speeches of Nigel Farage at the European Parliament: list constructions, contrastive pairs etc. Having identified and classified the rhetorical devices, I proceed to perform a frequency analysis with the purpose of determining the number of times each device occurs. Thus the research questions are: (a) what rhetorical devices permeate the speeches? and (b) what is their frequency of occurrence? In order to achieve these objectives, I have studied twenty speeches Farage delivered at the European Parliament during the period from 2010 to 2017. I examine rhetorical devices that were previously treated as nonessential in Farage’s speeches (cf. Hädicke 2012) and I present arguments against the claim that the three-part list is the most common strategy in political speeches.

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Moriarty, Devon, Paula Núñez De Villavicencio, Lillian A. Black, Monica Bustos, Helen Cai, Brad Mehlenbacher und Ashley Rose Mehlenbacher. „Durable Research, Portable Findings: Rhetorical Methods in Case Study Research“. Technical Communication Quarterly 28, Nr. 2 (26.03.2019): 124–36. http://dx.doi.org/10.1080/10572252.2019.1588376.

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