Zeitschriftenartikel zum Thema „Relationship marketing“
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Bekmurzaeva, Z. H. „Relationship marketing“. Vestnik of North-Ossetian State University, Nr. 4 (2018): 85–87. http://dx.doi.org/10.29025/1994-7720-2018-4-85-87.
Kolesnikov, S., N. Nemogay und T. Denysova. „Marketing relationship“. Law and public administration 4 (2019): 18–26. http://dx.doi.org/10.32840/pdu.2019.4.3.
Heffernan, Troy, Grant O'Neill, Tony Travaglione und Marcelle Droulers. „Relationship marketing“. International Journal of Bank Marketing 26, Nr. 3 (11.04.2008): 183–99. http://dx.doi.org/10.1108/02652320810864652.
Blackwell, Steven. „Relationship Marketing:“. Journal of Pharmaceutical Marketing & Management 13, Nr. 2 (01.12.2002): 1–25. http://dx.doi.org/10.1300/j058v13n02_01.
Boddington, Andrew. „Relationship Marketing“. Interactive Marketing 1, Nr. 2 (01.10.1999): 219–20. http://dx.doi.org/10.1057/palgrave.im.4340029.
Fyall, Alan, Christine Callod und Brenda Edwards. „Relationship Marketing“. Annals of Tourism Research 30, Nr. 3 (Juli 2003): 644–59. http://dx.doi.org/10.1016/s0160-7383(03)00046-x.
N. Sheth, Jagdish, und Atul Parvatiyar. „Relationship marketing“. International Business Review 4, Nr. 4 (Januar 1995): 391–96. http://dx.doi.org/10.1016/0969-5931(95)90003-9.
Grönroos, Christian. „Relationship Marketing“. Journal of Business Research 46, Nr. 3 (November 1999): 327–35. http://dx.doi.org/10.1016/s0148-2963(98)00030-7.
Lindgreen, Adam, und Michael Beverland. „Relationship Marketing“. Journal of International Food & Agribusiness Marketing 16, Nr. 2 (September 2004): 25–51. http://dx.doi.org/10.1300/j047v16n02_03.
Veloutsou, Cleopatra, Michael Saren und Nikolaos Tzokas. „Relationship marketing“. European Journal of Marketing 36, Nr. 4 (Mai 2002): 433–49. http://dx.doi.org/10.1108/03090560210417255.
Asih, Daru. „A Complementary Relationship between Marketing Theory and Marketing History“. Journal of Advanced Research in Dynamical and Control Systems 12, SP5 (30.05.2020): 1515–22. http://dx.doi.org/10.5373/jardcs/v12sp5/20202073.
Zineldin, Mosad. „Beyond relationship marketing: technologicalship marketing“. Marketing Intelligence & Planning 18, Nr. 1 (Februar 2000): 9–23. http://dx.doi.org/10.1108/02634500010308549.
Gummesson, Evert. „From relationship marketing to total relationship marketing and beyond“. Journal of Services Marketing 31, Nr. 1 (13.02.2017): 16–19. http://dx.doi.org/10.1108/jsm-11-2016-0398.
Supada, Wayan. „INTEGRASI CUSTOMER RELATIONSHIP MANAGEMENT EFFECTIVENESS (CRME) DALAM PENERAPAN STRATEGI KOMUNIKASI PEMASARAN“. Maha Widya Duta : Jurnal Penerangan Agama, Pariwisata Budaya, dan Ilmu Komunikasi 6, Nr. 1 (30.04.2022): 1. http://dx.doi.org/10.55115/duta.v6i1.2030.
Grönroos, Christian. „From Marketing Mix to Relationship Marketing“. Management Decision 32, Nr. 2 (März 1994): 4–20. http://dx.doi.org/10.1108/00251749410054774.
Warzecha, Alina. „SPECIFIC MARKETING RELATIONSHIP IN MULTILEVEL MARKETING“. sj-economics scientific journal 10 (30.12.2012): 81–92. http://dx.doi.org/10.58246/sjeconomics.v10i.449.
Sarwari, Sara. „Relationship Marketing Model“. International Journal of Customer Relationship Marketing and Management 9, Nr. 2 (April 2018): 16–32. http://dx.doi.org/10.4018/ijcrmm.2018040102.
Dunn, Dan T., und Claude A. Thomas. „Implementing Relationship Marketing“. Management Research News 18, Nr. 6/7 (Juni 1995): 46–55. http://dx.doi.org/10.1108/eb028414.
Adomah-Afari, Augustine, und Theophilus Maloreh-Nyamekye. „Relationship marketing strategy“. International Journal of Health Care Quality Assurance 31, Nr. 6 (09.07.2018): 631–45. http://dx.doi.org/10.1108/ijhcqa-05-2017-0086.
El-Ansary, Adel I. „Relationship Marketing Management“. Journal of Relationship Marketing 4, Nr. 1-2 (16.08.2005): 43–56. http://dx.doi.org/10.1300/j366v04n01_04.
Baker, Michael J. „Total Relationship Marketing“. Journal of Customer Behaviour 8, Nr. 3 (07.09.2009): 293–97. http://dx.doi.org/10.1362/147539209x469344.
Helfert, Gabriele, und Katharina Vith. „Relationship Marketing Teams“. Industrial Marketing Management 28, Nr. 5 (September 1999): 553–64. http://dx.doi.org/10.1016/s0019-8501(99)00082-6.
Grönroos, Christian. „Relationship Marketing Logic“. Asia-Australia Marketing Journal 4, Nr. 1 (Dezember 1996): 7–18. http://dx.doi.org/10.1016/s1320-1646(96)70264-2.
Sheth, Jagdish. „Revitalizing relationship marketing“. Journal of Services Marketing 31, Nr. 1 (13.02.2017): 6–10. http://dx.doi.org/10.1108/jsm-11-2016-0397.
Hermanns, Arnold, und Manuela Thurm. „Customer Relationship Marketing“. Controlling 12, Nr. 10 (2000): 469–76. http://dx.doi.org/10.15358/0935-0381-2000-10-469.
Zhang, Jonathan Z., George F. Watson, Robert W. Palmatier und Rajiv P. Dant. „Dynamic Relationship Marketing“. Journal of Marketing 80, Nr. 5 (September 2016): 53–75. http://dx.doi.org/10.1509/jm.15.0066.
Pallister, John. „Customer Relationship Marketing“. Journal of Database Marketing & Customer Strategy Management 9, Nr. 2 (Januar 2002): 194. http://dx.doi.org/10.1057/palgrave.jdm.3240076.
Steinhoff, Lena, Denni Arli, Scott Weaven und Irina V. Kozlenkova. „Online relationship marketing“. Journal of the Academy of Marketing Science 47, Nr. 3 (19.12.2018): 369–93. http://dx.doi.org/10.1007/s11747-018-0621-6.
Budi S, Surawan Setya. „PENGARUH INPUT PROSES RELATIONSHIP MARKETING TERHADAP OUTPUT PROSES RELATIONSHIP MARKETING“. Kajian Bisnis STIE Widya Wiwaha 27, Nr. 2 (24.07.2019): 190–206. http://dx.doi.org/10.32477/jkb.v27i2.349.
Harker, Michael John. „Relationship marketing defined? An examination of current relationship marketing definitions“. Marketing Intelligence & Planning 17, Nr. 1 (Februar 1999): 13–20. http://dx.doi.org/10.1108/02634509910253768.
Nijssen, Edwin J., und Hester van Herk. „Conjoining International Marketing and Relationship Marketing: Exploring Consumers’ Cross-Border Service Relationships“. Journal of International Marketing 17, Nr. 1 (März 2009): 91–115. http://dx.doi.org/10.1509/jimk.17.1.91.
Thaichon, Park, Gajendra Liyanaarachchi, Sara Quach, Scott Weaven und Yi Bu. „Online relationship marketing: evolution and theoretical insights into online relationship marketing“. Marketing Intelligence & Planning 38, Nr. 6 (12.08.2019): 676–98. http://dx.doi.org/10.1108/mip-04-2019-0232.
Bhaskar, Dr N. Lakshmi. „‘Relationship Marketing’ – A Lucrative Hospital Marketing Strategy.“ IOSR Journal of Business and Management 3, Nr. 6 (2012): 46–48. http://dx.doi.org/10.9790/487x-0364648.
Shaw, Robert. „Relationship Marketing: Exploring Relational Strategies in Marketing“. Interactive Marketing 3, Nr. 3 (01.01.2002): 291–92. http://dx.doi.org/10.1057/palgrave.im.4340142.
Bush, Robert P., James H. Underwood und Daniel L. Sherrell. „Examining the Relationship Marketing, Marketing Productivity Paradigm“. Journal of Relationship Marketing 6, Nr. 2 (28.08.2007): 9–32. http://dx.doi.org/10.1300/j366v06n02_03.
Peltier, James, Alexander Nill und John A. Schibrowsky. „Internal Marketing, Nurse Loyalty and Relationship Marketing“. Health Marketing Quarterly 20, Nr. 4 (01.04.2003): 63–82. http://dx.doi.org/10.1300/j026v20n04_05.
Rasul, Tareq. „Relationship Marketing and the Marketing Productivity Paradigm“. Journal of Developing Areas 51, Nr. 1 (2017): 423–30. http://dx.doi.org/10.1353/jda.2017.0025.
Burns, David J., Homer B. Warren und Rashmi Assudani. „The External Relationships in Relationship Marketing: An Exploration“. Journal of business market management 4, Nr. 1 (03.02.2010): 51–69. http://dx.doi.org/10.1007/s12087-010-0031-7.
Kubo, Tomokazu. „Starting a Relationship in Marketing Channels“. Japan Marketing Journal 38, Nr. 2 (30.09.2018): 6–20. http://dx.doi.org/10.7222/marketing.2018.037.
Anggraeni, Devita, und Chandra Kartika. „Pengaruh Service Marketing, Relationship Marketing, Communication Marketing Terhadap Customer Satisfaction“. Journal of Islamic Management 2, Nr. 1 (10.01.2022): 191–202. http://dx.doi.org/10.15642/jim.v2i1.675.
Ville, Simon. „“Making Connections”: Insights into Relationship Marketing from the Australasian Stock and Station Agent Industry“. Enterprise & Society 10, Nr. 3 (September 2009): 423–48. http://dx.doi.org/10.1017/s1467222700008120.
Mandal, Pratap Chandra. „Marketing Information and Marketing Intelligence“. International Journal of Business Strategy and Automation 3, Nr. 1 (13.01.2023): 1–12. http://dx.doi.org/10.4018/ijbsa.316235.
Catoiu, Iacob, und Mihai Tichindelean. „"Relationship Marketing - Theoretical Consideration "“. Annales Universitatis Apulensis Series Oeconomica 2, Nr. 14 (31.12.2012): 655–63. http://dx.doi.org/10.29302/oeconomica.2012.14.2.31.
Crié, Dominique. „BIBLIOGRAPHIE: Relationship marketing management“. Recherche et Applications en Marketing (French Edition) 19, Nr. 1 (März 2004): 105–8. http://dx.doi.org/10.1177/076737010401900107.
Conway, Tony, und Stephen Willcocks. „Relationship‐based services marketing“. International Journal of Public Sector Management 13, Nr. 1 (Februar 2000): 68–84. http://dx.doi.org/10.1108/09513550010334498.
McDaniel, Stephen W., und Steven B. Moore. „Pre-Production Relationship Marketing“. Journal of Relationship Marketing 4, Nr. 1-2 (16.08.2005): 73–90. http://dx.doi.org/10.1300/j366v04n01_06.
D. Raggio, Randle, Anna M. Walz, Mousumi Bose Godbole und Judith Anne Garretson Folse. „Gratitude in relationship marketing“. European Journal of Marketing 48, Nr. 1/2 (04.02.2014): 2–24. http://dx.doi.org/10.1108/ejm-08-2009-0355.
Gould, B. „Relationship marketing — but why?“ Antidote 3, Nr. 5 (August 1998): 22–24. http://dx.doi.org/10.1108/eum0000000006568.
Gummesson, Evert. „Making Relationship Marketing Operational“. International Journal of Service Industry Management 5, Nr. 5 (Dezember 1994): 5–20. http://dx.doi.org/10.1108/09564239410074349.
Hennig-Thurau, Thorsten, Kevin P. Gwinner und Dwayne D. Gremler. „Understanding Relationship Marketing Outcomes“. Journal of Service Research 4, Nr. 3 (Februar 2002): 230–47. http://dx.doi.org/10.1177/1094670502004003006.