Auswahl der wissenschaftlichen Literatur zum Thema „Relationship marketing Australia“
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Zeitschriftenartikel zum Thema "Relationship marketing Australia":
Ville, Simon. „“Making Connections”: Insights into Relationship Marketing from the Australasian Stock and Station Agent Industry“. Enterprise & Society 10, Nr. 3 (September 2009): 423–48. http://dx.doi.org/10.1017/s1467222700008120.
Savage, T. M. „CRUDE OIL MARKETING DEREGULATION“. APPEA Journal 28, Nr. 1 (1988): 366. http://dx.doi.org/10.1071/aj87031.
Sok, Phyra, Lan Snell, Wai Jin (Thomas) Lee und Keo Mony Sok. „Linking entrepreneurial orientation and small service firm performance through marketing resources and marketing capability“. Journal of Service Theory and Practice 27, Nr. 1 (09.01.2017): 231–49. http://dx.doi.org/10.1108/jstp-01-2016-0001.
Hall, C. Michael. „The Closer Economic Relationship Between Australia and New Zealand:“. Journal of Travel & Tourism Marketing 3, Nr. 1 (04.04.1994): 123–32. http://dx.doi.org/10.1300/j073v03n01_09.
Levin, Elizabeth, Thu Nguyen Quach und Park Thaichon. „Enhancing client-agency relationship quality in the advertising industry – an application of project management“. Journal of Business & Industrial Marketing 34, Nr. 2 (04.03.2019): 463–73. http://dx.doi.org/10.1108/jbim-08-2017-0186.
Hussain, Syed Ibrar, und Ranga Chimhundu. „Effects of Social Media Marketing on Consumer Purchase Intention in the Retail Sector of Australia“. Journal of Business and Management Studies 5, Nr. 1 (23.01.2023): 69–88. http://dx.doi.org/10.32996/jbms.2023.5.1.8.
Bailey, Matthew. „Written testimony, oral history and retail environments“. Journal of Historical Research in Marketing 7, Nr. 3 (17.08.2015): 356–72. http://dx.doi.org/10.1108/jhrm-10-2014-0032.
Liyanaarachchi, Gajendra, Sameer Deshpande und Scott Weaven. „Online banking and privacy: redesigning sales strategy through social exchange“. International Journal of Bank Marketing 39, Nr. 6 (24.06.2021): 955–83. http://dx.doi.org/10.1108/ijbm-05-2020-0278.
Mavondo, Felix T., und Elaine M. Rodrigo. „The effect of relationship dimensions on interpersonal and interorganizational commitment in organizations conducting business between Australia and China“. Journal of Business Research 52, Nr. 2 (Mai 2001): 111–21. http://dx.doi.org/10.1016/s0148-2963(99)00064-8.
Liesch, Peter W., und Elizabeth J. Wilson. „Business-to-business relationship architecture and networks among Australia, New Zealand, and Asian firms: introduction to the special issue“. Journal of Business Research 58, Nr. 2 (Februar 2005): 168–72. http://dx.doi.org/10.1016/s0148-2963(02)00491-5.
Dissertationen zum Thema "Relationship marketing Australia":
Farrelly, Francis John. „A predictive model of sport sponsorship renewal in Australia“. Title page, abstract and table of contents only, 2002. http://web4.library.adelaide.edu.au/theses/09PH/09phf245.pdf.
Davis, Peter Rex, und p. davis@curtin edu au. „The Application of Relationship Marketing to Construction“. RMIT University. School of Economics, Finance and Marketing, 2006. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20061010.122434.
Parker, Lukas Jay, und lukasparker@gmail com. „Trust and the Australian retail banking industry : the impact of deinstitutionalisation of Australian retail banking services on consumer trust“. Swinburne University of Technology, 2005. http://adt.lib.swin.edu.au./public/adt-VSWT20051117.105403.
Wismiarsi, Tri 1966. „Relationship between the degree of internationalisation, firm characteristics, international market orientation and learning orientation“. Monash University, Dept. of Marketing, 2004. http://arrow.monash.edu.au/hdl/1959.1/5337.
Zhang, Jie (Olivia). „The exploration of consumer power in online brand communities : a comparison case study in Australia and China“. Thesis, Queensland University of Technology, 2008. https://eprints.qut.edu.au/26373/1/Jie_Zhang_Thesis.pdf.
Zhang, Jie (Olivia). „The exploration of consumer power in online brand communities : a comparison case study in Australia and China“. Queensland University of Technology, 2008. http://eprints.qut.edu.au/26373/.
Pan, Grace Wen, und n/a. „Business Partnership Relationships in the Chinese Inbound Tourism Market to Australia“. Griffith University. School of Tourism and Hotel Management, 2004. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20040719.110427.
Ainsworth, Rodney Phillip. „The entrepreneurial playwright : a relational approach to marketing plays in the regions“. Thesis, Queensland University of Technology, 2008. https://eprints.qut.edu.au/19241/1/Rodney_Ainsworth_Thesis.pdf.
Ainsworth, Rodney Phillip. „The entrepreneurial playwright : a relational approach to marketing plays in the regions“. Queensland University of Technology, 2008. http://eprints.qut.edu.au/19241/.
Stavros, Constantino, und n/a. „Relationship Marketing in Australian Professional Sport: An Organisational Perspective“. Griffith University. Griffith Business School, 2005. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20090522.165115.
Buchteile zum Thema "Relationship marketing Australia":
Uddin, Mohammad Nasir, Mohammed Quaddus und Nazrul Islam. „Inter-organizational Supply Chain Performance: How the Relationship Factors Influence the Australian Beef Industry?“ In The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World, 458–64. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-50008-9_124.
O’Cass, A., und Thomas Muller. „A Study of Australian Materialistic Values, Product Involvement and the Self-Image/ Product-Image Congruency Relationships for Fashion Clothing“. In Global Perspectives in Marketing for the 21st Century, 400–402. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17356-6_124.
Sharma, Rajeev. „Marketing of Tobacco Products in Australia“. In Advances in Marketing, Customer Relationship Management, and E-Services, 187–94. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-4357-4.ch015.
Adapa, Sujana, und Fredy-Roberto Valenzuela. „Case Study on Customer’s Ambidextrous Nature of Trust in Internet Banking“. In Advances in Marketing, Customer Relationship Management, and E-Services, 206–29. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-4357-4.ch018.
O’Connell, Nadia, und Ho Yin Wong. „Optimal Motivation and Governance of Education Agents“. In Handbook of Research on Transnational Higher Education, 118–37. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-4458-8.ch007.
Muñoz-Chávez, J. Patricia, Rigoberto García-Contreras und David Valle-Cruz. „Panic Station“. In Advances in Marketing, Customer Relationship Management, and E-Services, 51–73. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-6684-4168-8.ch003.
Hume, Craig, und Margee Hume. „Key Enablers for Knowledge Management for Australian Not-for-Profit Organizations“. In ICT Management in Non-Profit Organizations, 17–35. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-5974-2.ch002.
Liu-Lastres, Bingjie, und Amy M. Johnson. „Managing the reputation of cruise lines in times of crisis A review of current practices“. In Reputation and Image Recovery for the Tourism Industry. Goodfellow Publishers, 2019. http://dx.doi.org/10.23912/9781911396673-4102.
Singh, Varinder, Sanjay Taneja, Varinderjeet Singh, Azad Singh und Harmesh Lal Paul. „Online Advertising Strategies in Indian and Australian E-Commerce Companies“. In Advances in Marketing, Customer Relationship Management, and E-Services, 124–38. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-7231-3.ch009.
Lin, Chad, und Geoffrey Jalleh. „Investigating Factors Affecting Adoption of eCRM in the Australian Service Industry“. In Advances in Marketing, Customer Relationship Management, and E-Services, 16–43. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-6547-7.ch002.