Auswahl der wissenschaftlichen Literatur zum Thema „Relationship marketing“
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Zeitschriftenartikel zum Thema "Relationship marketing":
Bekmurzaeva, Z. H. „Relationship marketing“. Vestnik of North-Ossetian State University, Nr. 4 (2018): 85–87. http://dx.doi.org/10.29025/1994-7720-2018-4-85-87.
Kolesnikov, S., N. Nemogay und T. Denysova. „Marketing relationship“. Law and public administration 4 (2019): 18–26. http://dx.doi.org/10.32840/pdu.2019.4.3.
Heffernan, Troy, Grant O'Neill, Tony Travaglione und Marcelle Droulers. „Relationship marketing“. International Journal of Bank Marketing 26, Nr. 3 (11.04.2008): 183–99. http://dx.doi.org/10.1108/02652320810864652.
Blackwell, Steven. „Relationship Marketing:“. Journal of Pharmaceutical Marketing & Management 13, Nr. 2 (01.12.2002): 1–25. http://dx.doi.org/10.1300/j058v13n02_01.
Boddington, Andrew. „Relationship Marketing“. Interactive Marketing 1, Nr. 2 (01.10.1999): 219–20. http://dx.doi.org/10.1057/palgrave.im.4340029.
Fyall, Alan, Christine Callod und Brenda Edwards. „Relationship Marketing“. Annals of Tourism Research 30, Nr. 3 (Juli 2003): 644–59. http://dx.doi.org/10.1016/s0160-7383(03)00046-x.
N. Sheth, Jagdish, und Atul Parvatiyar. „Relationship marketing“. International Business Review 4, Nr. 4 (Januar 1995): 391–96. http://dx.doi.org/10.1016/0969-5931(95)90003-9.
Grönroos, Christian. „Relationship Marketing“. Journal of Business Research 46, Nr. 3 (November 1999): 327–35. http://dx.doi.org/10.1016/s0148-2963(98)00030-7.
Lindgreen, Adam, und Michael Beverland. „Relationship Marketing“. Journal of International Food & Agribusiness Marketing 16, Nr. 2 (September 2004): 25–51. http://dx.doi.org/10.1300/j047v16n02_03.
Veloutsou, Cleopatra, Michael Saren und Nikolaos Tzokas. „Relationship marketing“. European Journal of Marketing 36, Nr. 4 (Mai 2002): 433–49. http://dx.doi.org/10.1108/03090560210417255.
Dissertationen zum Thema "Relationship marketing":
Lönnberg, Annie, Elma Macanovic und Izabelle Pettersson. „Negative Effects on Trust in B2B Relationships“. Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-53416.
Nordlöf, Jessica, Matilda Svensson und Emily Frost. „Relationship Marketing in the Travel Industry : A Two Sided Perspective“. Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-11560.
The purpose of this thesis is to analyze how Stockholm based travel agencies understand and use relationship marketing and how it is perceived by customers.
Relationship marketing is defined by Grönroos as a building of relationships with customers to achieve mutual benefits. Four main objectives of relationship marketing were used to contextualise the term: service quality, personalisation, differentiation, and communica-tion.In order to answer the purpose, the authors have chosen to interview three travel agen-cies that focus on offering tailor made travel for different target groups. Sampling was used to find these travel agencies, as the total number of travel agencies in the Stock-holm area is too large to interview. Also, customers who have travelled with two of the travel agencies were interviewed. Further, several theoretical frameworks are presented in order to provide the reader with a view of relationship marketing, and were used in the design and the questions asked both companies and customers.
From the interviews with the companies it was found that all of them have different views of what relationship marketing is, and that they have different ways of imple-menting it. The views of relationship marketing differ from building a strong brand im-age to managing actual relationships with customers.
The main efforts of relationship marketing that the companies are involved in are delivering personalized travel and high service quality to customers.It was found in the interviews with customers that their view on what makes good ser-vice is similar to that of company views. What is most important to customers is that the perceived quality matches, or exceeds, the experienced one. There are several things that companies can do to attract and retain customers including having rewards clubs, sending out a moderate amount of newsletters, and providing a personal seller for customers.
deVries, Rosalyn, und rosalyndevries@yahoo com. „Determinants of business-to-business relationship quality in a financial services context“. RMIT University. Graduate School of Business, 2009. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20091020.092918.
Wachner, Trent. „Relationship strategies over the customer relationship lifecycle the differential effect of individual versus organizational relationships /“. Online access for everyone, 2008. http://www.dissertations.wsu.edu/Dissertations/Spring2008/t_wachner_042108.pdf.
Harker, Michael John. „Relationship marketing : the customer's perspective“. Thesis, Nottingham Trent University, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.251244.
Tse, Sin Yan. „Two essays on interfirm relationship management“. HKBU Institutional Repository, 2019. https://repository.hkbu.edu.hk/etd_oa/679.
Alnaini, Husam Mustafa Abdallah. „Relationship Marketing in the Jordanian Internet Sector: The Inclusion of Switching Behaviour and Relational Bonds into Relationship Marketing Model“. Thesis, Griffith University, 2012. http://hdl.handle.net/10072/367581.
Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Griffith Business School
Griffith Business School
Full Text
Davis, Peter Rex, und p. davis@curtin edu au. „The Application of Relationship Marketing to Construction“. RMIT University. School of Economics, Finance and Marketing, 2006. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20061010.122434.
Marques, Susana Regina Bacelar de Vasconcelos. „Creating value through relationships : a critical contribution from Social Marketing“. Thesis, University of Stirling, 2008. http://hdl.handle.net/1893/498.
Cobos, Liza. „ASSESSING THE WEB-BASED DESTINATION MARKETING ACTIVITIES: A RELATIONSHIP MARKETING PERSPECTIVE“. Master's thesis, University of Central Florida, 2006. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/2622.
M.S.
Other
Rosen College of Hospitality Management
Hospitality and Tourism Management
Bücher zum Thema "Relationship marketing":
Egan, John. Relationship marketing: Exploring relationship strategies in marketing. New York: Financial Times Prentice Hall, 2001.
Egan, John, und Michael Harker. Relationship Marketing. 1 Oliver's Yard, 55 City Road, London EC1Y 1SP United Kingdom: SAGE Publications Ltd, 2005. http://dx.doi.org/10.4135/9781446263235.
Hennig-Thurau, Thorsten, und Ursula Hansen, Hrsg. Relationship Marketing. Berlin, Heidelberg: Springer Berlin Heidelberg, 2000. http://dx.doi.org/10.1007/978-3-662-09745-8.
Rese, Mario, Albrecht Söllner und Peter Utzig, Hrsg. Relationship Marketing. Berlin, Heidelberg: Springer Berlin Heidelberg, 2003. http://dx.doi.org/10.1007/978-3-642-55654-8.
Renker, Clemens. Relationship Marketing. Wiesbaden: Gabler Verlag, 2005. http://dx.doi.org/10.1007/978-3-322-90474-4.
Godson, Mark. Relationship marketing. Oxford: Oxford University Press, 2009.
Stone, Merlin. Relationship marketing. London: Kogan Page, 1995.
Godson, Mark. Relationship marketing. Oxford: Oxford University Press, 2009.
Palmatier, Robert W. Relationship marketing. Cambridge, Mass: Marketing Science Institute, 2008.
Godson, Mark. Relationship marketing. Oxford: Oxford University Press, 2009.
Buchteile zum Thema "Relationship marketing":
Christopher, Martin, und Malcolm McDonald. „Relationship Marketing“. In Marketing, 40–52. London: Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-23858-3_3.
Groucutt, Jonathan, und Cheryl Hopkins. „Relationship Marketing“. In Marketing, 211–31. London: Macmillan Education UK, 2016. http://dx.doi.org/10.1007/978-1-137-33606-4_10.
Spindler, Gerd-Inno. „Relationship-Marketing“. In Basiswissen Marketing, 63–73. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-30963-3_6.
Meldrum, Mike, und Malcolm McDonald. „Relationship Marketing“. In Key Marketing Concepts, 21–25. London: Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-13877-7_5.
Spindler, Gerd-Inno. „Relationship-Marketing“. In Basiswissen Marketing, 65–76. Wiesbaden: Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-38339-8_6.
Baron, Steve, Kim Harris und Toni Hilton. „Relationship Marketing“. In Services Marketing, 191–216. London: Macmillan Education UK, 2009. http://dx.doi.org/10.1007/978-1-137-16396-7_9.
Gursoy, Dogan, Francis Buttle und David Bowie. „Relationship marketing“. In Hospitality Marketing, 343–59. 4. Aufl. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003186342-18.
Ng, Christy Yen Nee, und Brian Kee Mun Wong. „Relationship marketing“. In The Routledge Handbook of Tourism Experience Management and Marketing, 283–94. Abingdon, Oxon ; New York, NY : Routledge, 2020. |Includes bibliographical references and index.: Routledge, 2020. http://dx.doi.org/10.4324/9780429203916-25.
Lancaster, Geoff, und Paul Reynolds. „Customer Relationship Management“. In Marketing, 396–427. London: Macmillan Education UK, 2004. http://dx.doi.org/10.1007/978-0-230-37409-6_17.
Walsh, Gianfranco, Alexander Deseniss und Thomas Kilian. „Customer-Relationship-Management“. In Marketing, 245–74. Berlin, Heidelberg: Springer Berlin Heidelberg, 2020. http://dx.doi.org/10.1007/978-3-662-58941-0_5.
Konferenzberichte zum Thema "Relationship marketing":
Zhanbing Huang und Difang Wan. „Reciprocity factors in relationship marketing“. In Proceedings of ICSSSM '05. 2005 International Conference on Services Systems and Services Management, 2005. IEEE, 2005. http://dx.doi.org/10.1109/icsssm.2005.1499456.
Compton Hall, M. „eBusiness: a relationship marketing perspective“. In IEE Colloquium eCommerce - Trading but not as we know it! IEE, 1998. http://dx.doi.org/10.1049/ic:19980778.
Cheng Yanfei und Zhang Yafeng. „Theoretical model analysis of relationship marketing“. In 2012 International Conference on Information Management, Innovation Management and Industrial Engineering (ICIII). IEEE, 2012. http://dx.doi.org/10.1109/iciii.2012.6339721.
Xin, Chen. „Integrated approach in e-relationship marketing“. In 2009 ISECS International Colloquium on Computing, Communication, Control, and Management (CCCM). IEEE, 2009. http://dx.doi.org/10.1109/cccm.2009.5267512.
M., Boiko, Vedmid N. und Romanchuk L. „VALUE OF RELATIONSHIP MARKETING IN HOSPITALITY“. In TOURISM OF THE XXI CENTURY: GLOBAL CHALLENGES AND CIVILIZATION VALUES. Київський національний торговельно-економічний університет, 2020. http://dx.doi.org/10.31617/k.knute.2020-06-01.06.
Liu, Jian, und Yanqing Wang. „Research on Internet marketing relationship model“. In 2012 9th International Conference on Fuzzy Systems and Knowledge Discovery (FSKD). IEEE, 2012. http://dx.doi.org/10.1109/fskd.2012.6233730.
Liu, Hongyu, und Wei Zhao. „Relationship Marketing for Energy Contract Management“. In 2016 International Conference on Economics and Management Innovations. Paris, France: Atlantis Press, 2016. http://dx.doi.org/10.2991/icemi-16.2016.42.
CHUANG, YI-AN. „HOW WILL WE STUDY THE RELATIONSHIP IN RELATIONSHIP MARKETING?“ In Proceedings of the International Conference on ICMMS 2008. IMPERIAL COLLEGE PRESS, 2010. http://dx.doi.org/10.1142/9781848165106_0040.
Hadadi, Kiandokht, und Mahmoud Khalid Almsafir. „The Relationship between Mobile Marketing and Customer Relationship Management (CRM)“. In 2014 3rd International Conference on Advanced Computer Science Applications and Technologies (ACSAT). IEEE, 2014. http://dx.doi.org/10.1109/acsat.2014.18.
Hualin Shen, Yong Han, Nansheng Chen und Zhiliu Zeng. „Public legal service agencies relationship marketing strategies“. In 2011 2nd International Conference on Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC). IEEE, 2011. http://dx.doi.org/10.1109/aimsec.2011.6010749.
Berichte der Organisationen zum Thema "Relationship marketing":
Kramer, Mitchell. Blue Martini Relationship Marketing. Boston, MA: Patricia Seybold Group, Januar 2003. http://dx.doi.org/10.1571/pr1-30-03cc.
Veselka, T. D., S. Folga und L. A. Poch. Relationships between Western Area Power Administration`s power marketing program and hydropower operations at Salt Lake City area integrated projects. Office of Scientific and Technical Information (OSTI), März 1995. http://dx.doi.org/10.2172/176782.
Finkelshtain, Israel, und Tigran Melkonyan. The economics of contracts in the US and Israel agricultures. United States Department of Agriculture, Februar 2008. http://dx.doi.org/10.32747/2008.7695590.bard.
The female condom: Dynamics of use in urban Zimbabwe. Population Council, 2002. http://dx.doi.org/10.31899/hiv2002.1001.