Auswahl der wissenschaftlichen Literatur zum Thema „Porter‘s fice forces model“

The paper proposes approaches to the construction of the organization´s strategy during the change of technological structures. It proposed to assess the risk of the organization during the formation of the new technological order as the sum of the five competitive forces M. Porter and the indicator that takes into account the impact of the macro environment. The necessity to plan the development of the market organization, taking into account proposals from Chan Kim, Renee Moborn division of consumers into three main types is showen. Based on this model, you need to build a market diversification strategy. The advantage of this model is the flexibility to expand the boundaries of the market, taking into account technological changes and changes in consumer preferences.

Abstract Everywhere, in the business world and not only, we speak about the competitiveness. And while talking about this concept, it seems appropriate to explain what the competitiveness is and how it influences the organizational performance. Nowadays, there has been a growing intensity of competition in all business areas and this has resulted in a greater attention to analyze the competitive behavior under environmental dynamics and complexity. The industry is the "arena" where starts and applies every company`s activity. Usually, facing the high level of competition, it is necessary to study all the variables which influence the organization in order to achieve goals such as: the profitability and ensuring organization`s longevity. The purpose of this paper is to examine the relationship between industry forces and organizational performance to test the applicability of Porter`s model explaining the differences in the performance of construction companies. The methodology used is in the function of links between variables that characterize the industry and the realized performance, expressed through overall performance. The primary data collection was conducted through a questionnaire. Besides the demographic characteristics of the sample, the questionnaire as well aims to collect information on a high number of variables. Geographically, the companies participated by completed the questionnaire, were performing their business activity in Vlora region (such as Vlora city, Orikum and Himara), covering areas where construction sectors had the major development, including urban and coastline areas. The processing data collected via questionnaire shows that the construction industry is characterized by a high level of competitiveness and market fragmentation.Through the empirical analysis of competitive forces, the study contributes to the specific orientation that investors and managers should have when they face a high rivalry among companies.

Original Published AbstractConsidering the importance of marketing strategies in a competitive environment dominated by E-commerce and also limit the effective implementation of research results in terms of marketing mix in e-participation, can manage sales and marketing in order to implement effective marketing strategies and ultimately achieve organizational goals Sector clients and helped the market. Main focus marketing strategies, coordinate activities and allocate appropriate resources to provide marketing operational objectives of the company as a particular product market. Therefore, the main issue related to the realm of marketing strategy, include the specific purpose of determining property markets for a product family or a particular product, then, through the corporate marketing mix according to needs and demands of potential customers in its target market, competitive advantage search And creating synergy are. Considering the importance of marketing strategies in a competitive environment dominated by Electronic markets and also limit the effective implementation of research results in terms of marketing mix in e-participation, can manage sales and marketing in order to implement effective marketing strategies and ultimately achieve organizational goals Sector clients and helped the market. This study usesMcCarthy’s four marketing mix model and Porter’s five competitive forces model to identify strategies for Internetcompanies that respond to the five competitive forces and thereby achieve a competitive advantage. The study provides significant new insights into the development and implementation of e-business strategies that contribute to increased profit. Corrected AbstractE-commerce is growing worldwide and is considered one of the modes and methods of business. This initiative led to the creation of new firms has several advantages over using benefits and this is the motivation for this phenomenon. While e-commerce success in attracting customers for their goods and services, due to systematic scientific principles and techniques that utilize the marketing strategies say . Marketing strategies in electronic markets, it is one of the important issues in the field of new market research has been discussed. But in this very diverse field of view is presented. On the other hand, given that little research has been done in this area , So consider this strategy has increased the importance of, Entering the world of electronic commerce and the use of modern tools and technology in new areas of business, firms will be forced to employ new business strategies, to prepare for their new competitive pressures. The results show that in the domain of e-commerce, two PORTER 'S FIVE COMPETITIVE FORCES AND MCCARTHY ' S FOUR MARKETING MIX MODEL been instrumental in the formulation and development of marketing strategies. And variables used in the model to identify and prioritize and execute marketing strategies in the field of e-commerce is essential. Keywords : marketing, strategies, e-commerce, porter's five competitive forces ,mccarthy's four marketing mix model

In this paper authors have presented a case study of HIP Petrohemija company (Pancevo, Serbia) with the aim of generating feasible strategies for technological and economic development. The research philosophy is based on the critical realism, while the research methodology is qualitative. The paper begins with the introduction to the history of HIP Petrohemija, followed by the SWOT (Strengths, Weaknesses, Opportunities, & Threats) analysis, and the SWOT analysis results that were used to construct TOWS (Threats, Opportunities, Weaknesses, & Strengths) matrix. This procedure generated two feasible strategies, both of which are subjected to further tests. The three portfolio models: Boston Consulting Group (BCG) matrix, General Electric (GE) matrix, and Nine specimen standardized strategies were used to describe the current situation of HIP Petrohemija, needed steps for the company to produce more finalized products, i.e., polymers, as well as the actions aimed at minimizing losses. This however did not provide sufficient data for determining the appropriate strategy for the company. The dilemma was solved with the help of Ansoff matrix, which showed that merging with, in its value chain, the distributor, not with to the supplier will be more profitable for the HIP Petrohemija. Contemporary Porter?s models - Five Forces and Value Chain Analysis, further confirmed the advantage of this strategy. The last model used in this paper is the Competitors Differentiation Iceberg Model that answers what the core competence of HIP Petrohemija is, with the results indicating the high quality of finalized products. Finally, the authors conclude that both strategies that were generated by the analysis are feasible - the merging with the supplier of raw material, as well as the merging with the large distributor of finalized products, with the latter being more profitable in the case of HIP Petrohemija.

The aim of this thesis with the topic "Strategic analysis" is to elaborate the strategic analysis of the První zemědělská, a.s. Tuněchody company,i.e. to analyse the external and internal environment, to identify strengths, weaknesses, opportunities and threats and last but not least to conceive strategic recommendations. The thesis is divided into two main parts, the theoretical part and the application part.

The master thesis deals with performance evaluation of business corporation PBS POWER EQUIPMENT, s.r.o. This performance evaluation is done through START Model, based on the EFQM Model Excellence. The theoretical part is focused on the description of selected methods of performance evaluation of the company with an emphasis on EFQM Model Excellence. In the practical part PBS POWER EQUIPMENT, s.r.o. is introduced, it's economic activity is presented and on the basis of Model START performance evaluation is made. At the end, series of recommendations to improve the performance of the analyzed company is presented.

The aim of this diploma thesis is to carry out external and internal analysis of the firm according to selected analytic methods mentioned below. The fractional aim of this thesis is to find out what the preferences of customers are like in present times, when, in order with the needs of the firm, and concurrently with respect to the main aim of this diploma thesis, the research question was defined. On the basis of results of the questionnaire survey, I am able to answer this question. The diploma thesis is divided into two parts, theoretical-methodological part and application part. The theoretical-methodological part is dedicated to the basic concepts of strategic management, and it also represents characteristics of selected methods of strategic analysis and questionnaire survey. In the application part, there are applied theoretical findings, and there is also represented the analysis of external and internal surrounding of the firm. From the analyzes of external surrounding, there were used PEST, the method 4C, analysis of the sector and competitive environment, questionnaire survey and value curve. In order to research the internal environment of the firm, there was used the analysis of internal sources. Results of particular analyzes were summarized in the SWOT analysis, which serves as a background for particular strategic recommendations of the firm. On the basis of the results of the questionnaire survey and value curve, there was established recommendation what direction the optics should take, and how the company should improve the sales of products and services. Other applied methods were the interview and the analysis of documents. Further off, there were applied mathematic-statistic methods, most of all absolute and relative frequency, cross analyzes, median. All collected information and results of the survey were used for processing of the theme of this diploma thesis. I do not have many comments after evaluation of results of the survey and SWOT analysis. But I would still suggest several minor adjustments or changes. Particular recommendation and suggestion of possible changes may contribute to the successful achievement of targets established by the firm, so it would be possible to keep steady clientele, which could be eventually extended. Outputs of the analysis and final recommendation are fully applicable during decision-making carried by the optics management.

The thesis focuses on the development of business activities of the company R.C.P.R. Reality. The theoretical basis of the work include a general intruduction of the topic, defining the main concepts, methods and tools used within the business. The practical part contains a presentation of the company, analyzing the current situation and submit their own design solutions to improve it. The aim is propose a final concept and business strategy, leading to the development of the company and consolidate its position in the market.

Theoretical part of the thesis focuses on explanation of basic terms in the field of strategic management of companies and on the overview of instruments used for strategic analysis of a company. In the practical part i have attempted to make a detailed analysis of the production of buttons in Knoflíkářský průmysl Žirovnice, using PEST analysis and Porter's Five forces model. The aim was to make a decision, based on the analyses, wheter or not to continue producing buttons in the company.

The subject of master thesis is to design marketing strategy of S.E.N. OKNA A DVEŘE spol. s r. o. operating in the market with panels for building openings. Thesis works on the knowledge gained in the theoretical part and the information found in the analytical part and proposes strategic and individual tactical marketing activities which contribute to strengthening the company's position in the market.

The aim of this Masters thesis is the implementation of the strategic analysis on nongovernmental organization Stará škola, z.s. In first, theoretical part it focuses on the characteristics of the non-profit sector and the methodology used for the strategic analysis. The second part applies this methodology on the organization Stará škola. To analyze the macroenvironment it uses PEST analysis, in the context of microenvironment it focuses on the analysis of competitors, clients and public. This thesis also includes financial analysis, which also focuses on models BAMF and KAMF, which are often used in the context of NGOs. In conclusion, the thesis aims to evaluate the overall status of the organization and list some recommendations for the future.

The main aim of this diploma thesis is to analyse visitation of the zoological garden in Brno and to make recommendations which could result in higher values of visitation. The major causes of the fluctuation in visitation are found out and the econometric model is created. Due to this model, we can predict the future values of the reference indicator. In order to determine the interdependence between Zoo Brno attendance and the number of guests accommodated in the South Moravian Region, the econometrics model of South Moravia Region visitation was created too. Based on the analysis of external and internal environment, recommendations which could positively influence Zoo Brno attractiveness and number of its visitors are suggested. All used methods of analysis and creating model are presented in the theoretical part of this diploma thesis.

The aim of this thesis is to conduct strategic analysis and create a strategy for travel agency Autoturist a.s. Part of the analysis is research on external environment that includes PEST analysis, 4C method and Porter's five forces analysis. Internal environment is explored especilly with financial analysis, analysis of resources and SWOT analysis. Outcome is to propose concrete strategy for selected company.

Subject of this master´s thesis is the analysis of the chosen company RALU. Using the financial analysis and the analyses of external and internal environment of the company, the actual company condition is determined and on the basis of these results, some suggestions that lead to improvement of company’s status on the labour are proposed.

The study of industrial games of innovation is often associated with dominant theories representing various generic forms of organizational design and dynamics. The dominant theories in this area were traditionally Schumpeter’s destructive innovation, Porter’s five-force competitive analysis and Nalebuff’s value net. Other frameworks for analyzing industrial behavior include game theory and its derivative innovation games theory. For regulated high-technology industries, theoretical frameworks that do not account for interfirm coordination are often insufficient to understand or predict the industry behavior. Innovation in the aviation simulation and training industry will be presented in this paper as typical of the regulated high-technology industries. The aviation simulation and training industry emerged at the turn of the twentieth century and it was mostly demand-driven at its onset. The increase in the volume and importance of aviation resulted in government regulation of the industry in the late 1960’s. This has radically changed the industry’s game of innovation into a regulation-based coordination game. Literature described the regulation-centered innovation coordination as “an internally-coherent system of innovation.” The new game had the regulatory frameworks at the core of the innovation process as they defined the market’s acceptance and value capturing from innovative technologies. The evolution of these regulatory frameworks was almost entirely reactive to accidents and catastrophic failures that highlighted existing deficiencies in training methodologies or technologies. This ex-ante regulator-driven system of innovation exhibited recent evolutionary changes towards being a pedagogy-centered service-based system of innovation. The reason behind this transformation was a combination of endogenous and exogenous forces. Technological opportunities, economic pressures and strategic transformation by industry leaders were the three main categories of these forces. The resulting mode of innovation coordination in the industry was a service-oriented pedagogical platform, lead by supplier-user partnerships and monitored by regulation authorities. Compliance to equipment regulatory guidelines is not the principal means of value creation anymore. Rather, the pedagogic value of the training curriculum, encompassing the training devices, is the main source of value creation. A new stable equilibrium of innovation coordination is being reached by the industry, driven by its downstream-most service provision component.

Maddalena Iovene¹, Graciela Fernandéz De Córdova2, Ombretta Romice¹, Sergio Porta¹ ¹Urban Design Studies Unit (UDSU). Department of Architecture. University of Strathclyde. 75 Montrose Street, Glasgow, G11XJ, UK. 2Centro de Investigación de la Arquitectura y la Ciudad (CIAC), Departamento de Arquitectura, PUCP. Av. Universitaria 1801, 32 San Miguel, Lima, Peru. E-mail: maddalena.iovene@strath.ac.uk, gdcfernandez@pucp.edu.pe, ombretta.r.romice@strath.ac.uk, sergioporta@strath.ac.uk Keywords (3-5): Informal Settlement, Peru, Lima, Model of Change, Urban Morphology Conference topics and scale: Reading and Regenerating the Informal City Cities are the largest complex adaptive system in human culture and have always been changing in time according to largely unplanned patterns of development. Though urban morphology has typically addressed studies of form in cities, with emphasis on historical cases, diachronic comparative studies are still relatively rare, especially those based on quantitative analysis. As a result, we are still far from laying the ground for a comprehensive understanding of the urban form’s model of change. However, developing such understanding is extremely relevant as the cross-scale interlink between the spatial and social-economic dynamics in cities are increasingly recognized to play a major role in the complex functioning of urban systems and quality of life. We study the urban form of San Pedro de Ate, an informal settlement in Lima, Peru, along its entire cycle of development over the last seventy years. Our study, conducted through a four-months on-site field research, is based on the idea that informal settlements would change according to patterns similar to those of pre-modern cities, though at a much faster pace of growth, yet giving the opportunity to observe the evolution of an urban organism in a limited time span. To do so we first digitalize aerial photographs of five different time periods (from 1944 to 2013), to then conduct a typo-morphological analysis at five scales: a) unit, b) building, c) plot, d) block, and e) settlement (comprehensive of public spaces and street network). We identify and classify patterns of change in the settlement’s urban structure using recognised literature on pre-modern cities, thus supporting our original hypothesis. We then suggest a unitary model of analysis that we name Temporal Settlement Matrix (TSM). Reference List Caniggia, G., & Maffei, G. L. (2008). Lettura dell’edilizia di base (Vol. 215). Alinea Editrice. Conzen, M. R. G. (1958). The growth and character of Whitby. A Survey of Whitby and the Surrounding Area, 49–89. Hernández, F., Kellett, P. W., & Allen, L. K. (2010). Rethinking the informal city: critical perspectives from Latin America (Vol. 11). Berghahn Books. Kropf, K. (2009). Aspects of urban form. Urban Morphology, 13(2), 105–120. Muratori, S. (1960). Studi per una operante storia urbana di Venezia. Palladio, 1959, 1–113. 22. Porta, S., Romice, O., Maxwell, J. A., Russell, P., & Baird, D. (2014). Alterations in scale: patterns of change in main street networks across time and space. Urban Studies, 51(16), 3383–3400. Watson, V. (2009). “The planned city sweeps the poor away…”: Urban planning and 21st century urbanisation. Progress in Planning, 72(3), 151–193. Whitehand, J. W. R. (2001). Changing suburban landscapes at the microscale. Tijdschrift Voor Economische En Sociale Geografie, 92(2), 164–184.