Dissertationen zum Thema „Porter's five forces“

This diploma thesis is focused on creation of reports, which will enable managers access to information. Thanks to this information managers will have basis for decision making. Not only managers, but also company management will have access to this reports, company management will be able to control managers. The first chapter describes methods, which are, used in next chapter for analyses the company. The last chapter contains draft of creation for all reports and evaluation of benefits.

The aim is to analyze the competitive environment of the selected organization, in which the student focuses on rivalries between competitors in terms of its substance, behavior (practices) competition, the probability of attack, reprisal from the competition and dynamic environment. He also analyzes the sources and competitiveness indicators (success) and sources of competitive advantage in the industry (market segment), with the help VRIO analysis identifies the key capabilities, which are selected organization source of competitive advantage over competitors. Outcome of this work is to design a strategy for the competitiveness of selected organizations along with steps for its implementation.

The subject of this diploma thesis is to analyse the Dolkam Šuja Company, a.s. Through the selected methods, described in the first part, the company’s current situation is evaluated and on its basis the measures for improving the current state of the company are proposed.

There can be little doubt that competition in the pharmaceutical industry has increased considerably over the past few years. Growth in the pharmaceutical industry in South Africa has been affected adversely in recent years by the increased competition from generic drug manufacturers. As soon as a drug comes off patent, competitors are ready with generic copies, resulting in price drops. Pharmaceutical companies are therefore forced to continually evaluate their existing strategies, to ensure that their financial performance remains at the desired level. This study aims to determine the importance that entities in the pharmaceutical industry attach to competition during the strategy-formulation process. The study will also attempt to provide an understanding of how entities have adapted their product-market strategies, as identified by Ansoff, over the past five years. As an ancillary objective, this research aims to determine whether the level of competition in the industry has adversely affected the financial performance of the entities competing within the industry. Entities within the pharmaceutical industry consider the level of competition in the industry to be very high, and, accordingly, it is one of the major factors that they consider when determining which product market strategy to adopt. Because of this, the product-market strategies adopted by entities in the pharmaceutical industry have changed substantially over the past five years. No strategy is, however, dominant. Over the past five years, most of the entities in the pharmaceutical industry have displayed improved profitability, risk and cash flow-ratios, as well as growth in revenue, net profit and net asset value. This improvement in financial performance is despite an increased level of competition. It can therefore be concluded that the level of competition in the pharmaceutical industry is not reflected directly in the overall financial performance of companies in the industry.
Thesis (M.Com. (Management Accounting))--North-West University, Potchefstroom Campus, 2005.

The main goal of the diploma thesis is to develop a proposal for the expansion of the air carrier to the new Dutch market based on an analysis of the current state and analysis of the selected market with regard to the limitations and specific characteristics of the aviation industry. The theoretical part is focused on the theoretical background obtained from the publications focused on market analysis, expansion and also on publications focused on the aviation industry. The practical part focuses on the company Smartwings a. s., its analysis of the current state and also the analysis of the selected market. The last part is focused on the elaboration of the expansion proposal and the calculation of the costs associated with the expansion, the evaluation of the risks and the mitigation of their impact on society.

In this Diploma Thesis I am trying to formulate the competitive strategy which was missing in the company up to now and which could help to compete more effectively and so strengthen its market position.

The main objective of this thesis is to develop marketing strategy for pollutant detector in the development. The first part of the thesis focuses on the environmental issues, pollutant measuring technologies and on bioluminescence bacteria which are used in the detector. The detector is designed for companies which get in touch with selected dangerous elements (mercury, cadmium, lead, BTEX and PCBs) within their business activities. That is why the next part is about B2B specifics as companies are targeted customers. Various marketing theories are applied to set marketing strategy. It starts with situation analysis which involves PEST analysis, Porter's five forces analysis and SWOT analysis. Based on analyzed information and responses given in online questionnaire the perspective markets are identified, positioning set up, and product, price, distribution and communication policy specified.

This thesis is focused on processing business plan new company called 3energy.cz. The theoretical part includes basic concepts relating to business, its legal form, then there is the business plan described in terms of structure, form and content. The practical section contains a description and analysis of specific enterprise with a particular focus on the competition, neighborhood of company and marketing. The following part is the financial plan of 3energy.cz based on the initial investment, the anticipated revenues and expenses of the company. Based on these data, the forecast financial statements is prepared on a time horizon of five years. This part ends with an analysis of risks that may arise during real business.

The master´s thesis is focused on the analysis of real estate company M&M reality holding, a.s.. The mapping of the analysis focuses on the professional environment using the PEST analysis, Porter's five forces analysis, SWOT analysis and financial analysis. In the conclusion I propose recommendations that should lead to improve the current situation.

The Diploma Thesis deals with process indentification of chosen company, proposing solutions for its improvement. The thesis is divided into three parts. The first one describes terms and methods of strategic management, predictioning and economic evaluation. Second part delas with comapny's environment and internal structure, using analytical tools for identifying key factors. The third part of the Thesis is synthesizing, it defines specific solutions and process economic evaluation.

The diploma thesis deals with a proposal to improve the marketing mix of the pension with restaurant Koliba pod skalami. The thesis consists of three parts, theoretical part, analytical part and the proposal. The introductory, theoretical part deals with the definitions of basic concepts associated with marketing, marketing mix and forms the theoretical framework of the work. The analytical part of the work deals with the characteristics of the company, a description of the current situation, analysis of the external and internal environment, marketing mix and the results of a questionnaire survey. Based on the results of the analytical part, the proposal part of the thesis contains suggestions for improving the marketing mix.

The main goal of this thesis is to define factors, based on external and internal analysis, which affect potential success of actual manufacturing concern and design strategical recommendations, which offer evaluation and possibilities of future development to the company management. This thesis is divided into three parts – theoretical part, analytical part and project part. Basic terms, used methods and analyses of external and internal influences are described in the theoretical part. These methods are applied on the actual manufacturing concern in the analytical part. Suggested alternative solutions are described in the project part. The most suitable alternative is defined in the closure.

The subject of my thesis is to undertake a comprehensive analysis of the current status of the company. In the thesis the economic and risk analysis. For economic analysis is used SWOT analysis, Porter's five forces and PEST analysis. From risk analysis, I selected a fault tree analysis FTA and trouble-free assessment of human activities HRA. FTA is used to identify the possible causes of risk and calculate the probability that an unfavorable risk occurs. HRA analysis is used to evaluate the effects of human error on the system. Based on these analyzes identified shortcomings and to suggest effective improvements for the company.

This work is primarily focused on using Competitive Intelligence (CI) in practice. Its purpose is primarily to use methods CI in a small family business to increase its competitiveness. For this purpose, the work used methods to analyze the information obtained, especially Porter's five forces model and SWOT analysis. These two methods allow analyze the business environment, evaluate its current position and define the competition. In order to increase the competitiveness, the work also analyzed the company website and their competitors, according to predefined criteria, mainly based on generally accepted WCAG 2.0. The contribution of this work in general is a practical demonstration of the possibility of using techniques CI in a small family business. In concrete terms it is mainly the evaluation of individual analyzes carried out, their conclusions and recommendations drawn from it and the "Draft strategy for increasing the competitiveness of businesses." This with the aim to improve the company's market position, enhance its competitiveness and improve its strategic planning. Due to the fact that CI is a theory today already quite well known and described in detail in many scientific studies and articles, in this work is described and defined only very briefly in the second chapter. The main part is devoted to collecting and analyzing information on the industry and competitors and their subsequent evaluation and making recommendations. The penultimate chapter is devoted to design a strategy to increase competitiveness.

The aim of this thesis is to perform a strategic analysis of the company Škoda Transportation, a.s. Strategic analysis will be carried out for the period 2010 - 2014 and the obtained results will be compared with the competition and the industry. The thesis is divided into four parts: introduction, theoretical part, analytical part and summary. The reasons, why the topic has been chosen and basic information about the problem, are mentioned in the introduction. Theoretical part contains methods and techniques which are then used in the analytical part. The last part summarizes results obtained in the analytical part.

Small Business Administration statistics indicate that 20% of small businesses fail within the first 2 years and 50% fail within 5 years. The purpose of this case study was to explore the success factors and strategies of 12 small business owners of independent financial planning firms who achieved profitability beyond 5 years. A gap exists in the literature concerning such business owners, and their experiences provide valuable information to others desiring to start or maintain a financial planning business. The conceptual framework was entrepreneurship theory and Porter's 5 forces model of competitive strategy. The data were gathered via semistructured interviews and business websites and newsletters. Initial coding of the responses preceded an analysis of recurring patterns and themes. This process led to the identification of major themes: technical training is necessary but not sufficient for success; planners need training in business creation, operations, and marketing; and differentiation is important and is achieved by specialization and providing excellent client service. The business owners used Internet websites to present unique planning approaches and fee structures to clients and prospects. These results provide information to people considering starting or maintaining a small business, providers of professional education and training, and business leaders seeking to improve recruitment and retention of financial planning employee retention. Implications for positive social change include providing information to policymakers who seek to support small businesses to mitigate small business failure rates, expand job creation, and provide sources for financial guidance for American employees.

The aim of this thesis is to undertake a comprehensive analysis of the company. In thesis is used in the analysis PEST Porter’s five forces model, SWOT analysis and fundamental analysis. Based on this analysis were identified shortcomings and proposed improvements. The main problems arising from the resulting analysis is a high percentage of the cost of goods sold, poor payment behavior of customers, through which the company is forced to proceed to bank loans and. It is therefore necessary to eliminate these problems that the company achieves higher margins and higher profit.

Diplomová práce se zaoberá analýzou současného stavu Agentury - Pro-staff s.r.o., která je využita na tvorbu návrhov pro rozvoj společnosti. V první části jsou definovány cíle a metodika práce, zatímco druhá část obsahuje teoretické podklady pro část třetí, která se věnuje analýzám. Pozornosť je venovaná macro a micro okolí. Poslední část obsahuje vlastní návrhy autora, ktoré sú vytvorené na základe výsledkov z analytickej časti. Návrhy se týkají řízení lidských zdrojů, ochrany jména a značky firmy, neustálého zlepšování, kvality ich sluzeb a sdílení informací a komunikaci v rámci společnosti.

Presented diploma thesis deals with the strategic development of the company VKS Pohledští Dvořáci a.s. The thesis contains a list of current activities of the company and suggests opportunities for further development. To reach this objective various internal and external analysis are used, namely PEST analysis, Porter's five forces model, the Value chain and SWOT analysis. To explore the possibilities for future development of the company, two growth strategies are applied -- Porter's Generic Strategies and Ansoff Growth Matrix. There was a survey done which purpose was to monitor customer satisfaction with the products and services provided by the company and to suggest improvements in the company marketing. The conclusion summarizes the most important findings and proposes recommendations on the future expansion of the company.

The theme of this thesis is "Strategic analysis of the company." The aim is to use theoretical knowledge about each step in the strategic analysis and apply them to chosen organization. The first part describes the basic steps of strategic analysis and selected methods used for internal and external analysis. In the practical part, they are applied to the selected method and a strategic analysis of the internal and external environment of the selected company. From the information that has been obtained from the individual analysis was compiled summary matrix SWOT analysis.

The aim of this thesis is to analyse the marketing activities of the company Eljet s.r.o. The theoretical part defines methods used for correct external environment analysis of a target market. This part also provides information on the marketing mix instruments and the types of competitive strategies. The practical part, which is based on the conclusions from the theoretical part, describes the current marketing activities of the Eljet company and its current position on the Czech market. Based on that, the goals and plans for future marketing promotion are established. Some of the conclusions of the analysis led to specific steps, which helped to improve the situation of the company. Proposals of new marketing activities have become the real future plans.

The aim of this master's thesis is the business development of company. The thesis includes a detailed analysis of internal and external business environment, which is summarized in the SWOT analysis. Based on the analysis are proposed recommendations aimed at improving the current marketing mix and eliminate the weaknesses of the company. Making the proposed changes would increase sales and reduce business risk.

In the United States, over 50% of restaurants fail within the first 5 years of operations resulting in approximately $2.1 billion annually in lost national sales revenue. The purpose of this multiple case study was to explore the strategies used by owners of nonfranchise, casual dining restaurants to ensure sustainability longer than 5 years. The study was grounded in Porter's 5 forces framework as a lens for identifying effective strategies that promote restaurant sustainability. The data collection process comprised gathering data and information via semistructured interviews with 3 owners of nonfranchise, casual dining restaurants in the mid-Atlantic region who sustained their restaurants for longer than 5 years. Also, a review of archival records, including restaurant websites, newspaper advertisements, social media, and promotional documentation ensued. Member checking ensured the accuracy of participant responses in the data analysis process, and methodological triangulation was used to increase understanding and validity of data. Three themes emerged from data analysis: offering quality food and exceptional service, respecting and encouraging employees, and participating in day-to-day operations. The findings of this study promote positive social change by supporting local farmers, providing nutritious food to consumers, developing positive community relationships, and providing a safe place to socialize and meet friends.

This diploma thesis focuses on analysis, evaluation and improvement proposals for an information system used by a specific company from the insurance business. The company offers services to insurance companies, such as motor vehicle or property inspection and damage assessment. The first part describes the theory related to the main focus areas of this thesis. The second part contains an overview of the company, its analysis as well as evaluation of the information system used within the company. Finally, a set of proposals will be formulated, based on the outcomes of company and information system evaluation, aiming to simplify company processes and increase company’s productivity.

The theme of this thesis is the marketing mix of the company Theme Concept. The first part explains the theoretical background necessary for a proper understanding of the issue, which is devoted to the following analytical part dealing with a particular company, its environment, marketing research and planning with a strong focus on its marketing mix, which summarizes SWOT analysis at the end. The design part contains several own separate proposals for the company, based on the analysis results with their potential benefits.

The diploma thesis is focused on the analysis of the current state of marketing strategy in a selected company S&K Label spol. s r.o. on the foreign B2B market in Austria, which produces labels in Kuřim. Based on the results of selected indicators, the work further focuses on creating proposals for improving the international marketing strategy.

The thesis is focused on creating a business plan for a new business offering services in the field of accounting. The theoretical part is followed by processing analysis the internal and external environment and creating the SWOT analysis. The core of the work is to create a business plan with its appurtenances.

In this thesis there was created an external strategic analysis of feminine hygiene market in the Czech Republic. The given market was described and factors that affect it were defined. Subsequently, factors that influence the market the most were defined. Consumers of feminine hygiene were divided into five segments based on socio-demographic and behavioral characteristics. These segments are internally homogeneous and heterogeneous enough to each other so it it is possible work with them individually within the marketing strategy.

Thesis (MBA (Business Management))--University of Stellenbosch, 2004.
ENGLISH ABSTRACT: The purpose of this study project is to investigate how organisations operating in the European Union (EU) can sustain a competitive advantage amidst the changing European business environment. Due to stiff global competition, organisations are searching for new markets to gain access to lower cost or higher quality inputs and pre-empt competitors that may seek similar advantages. No global competitor can afford not to operate in the EU. The EU is the largest trade bloc in the world with 463,7 million inhabitants as opposed to 282 million inhabitants in the United States of America (USA). The strategic management model described by Thompson and Strickland is adapted and used as a framework for the analysis of the external European business environment. A PESTE analysis reveals that European integration has resulted in momentous political, economic, societal, technological and environmental developments. These have in turn dramatically altered the competitive dynamics on the external European environment. In a competitive analysis of the impact of the major driving forces on Porter's Five Forces the profit making attractiveness of the European environment will be identified. Generic key success factors are identified from the PESTE analysis, driving forces and Porter's Five Forces. Operational effectiveness, the ability to innovate and the European management skill in the management of diversity will provide a sustainable competitive advantage in the European environment. The management of international diversity is an essential element of the European management model. The ability of the European manager in the successful management of a diverse range of consumers, business environments, communications and behavioural styles across different states, is considered Europe's strong suit. A sustainable competitive advantage for organisations in the complex European environment lies in the ability to integrate the inherent diversity. Firstly, the ability to integrate diversity inherent in the fragmented operating structures throughout the various countries will maximize the key success factor of operational effectiveness. Secondly, the ability to integrate the workforce diversity by capturing the inherent value of diverse pockets of knowledge and experiences will achieve synergies. It will also improve the ability to innovate. The latter is the second generic key success factor. The standardized USA approach in managing of international diversity appears to be detrimental to the USA MNCs' competitiveness in developing countries with consumer bases of millions of people. They will have to develop a new mindset and adopt new business models to achieve global competitiveness. It would further appear that the lack of experience in management of international diversity in USA organisations has minimized the ability to innovate. Multinational organisations in the USA are therefore starting to outsource components of their innovative value chain to tap ideas from external sources. European organisations exercise a global strategy approach that reflects the aspirations of a global approach, while the necessity for local adaptations of business activities is at the same time acknowledged. A literature review clearly indicates that the experience of EU organisations in international markets creates a competitive advantage. European integration opens up unexploited opportunities for EU organisations to streamline value chain efficiencies and increase operational effectiveness. The practical research project performed at the Henkel Group in Dusseldorf, Germany, has revealed a strategic fit of the Henkel Group with the changing external environment. Recommendations have been made to align the fragmented Henkel Travel Management processes with the strategic Henkel goal. Increasing operational efficiencies in line with best practices shall contribute significantly to improved operating margins. USA organisations have on average already achieved optimal levels of efficiencies through their global approach in streamlining their value chain activities. They are now focused on increasing innovation to sustain their growth. Organisations in Europe should invest in improving their innovation ability. This major opportunity to obtain a competitive advantage is highly unexploited. Market leadership can be achieved when managers stimulate innovation by accessing diverse pockets of workforce knowledge from different cultural contexts within the EU.
AFRIKAANSE OPSOMMING: Die doel van hierdie werkstuk is om ondersoek in te stel op welke wyse organisasies wat in die Europese Unie opereer 'n kompeterende voordeel kan behou te midde van die veranderende Europese besigheidomgewing. Weens stewige globale kompetisie soek organisasies na nuwe markte vir toegang tot laer koste of hoër kwaliteit insette en die voorspring van kompetisie wat soortgelyke voordele inhou. Geen globale mededinger kan bekostig om nie in die Europese Unie te kompeteer nie. Die Europese Unie is die grootste handelsblok ter wêreld met 463,7 miljoen inwoners teenoor 282 miljoen inwoners in die Verenigde State van Amerika (VSA). Die strategiese bestuursmodel soos beskryf deur Thompson en Strickland is gewysig om as 'n raamwerk vir die analisering van die eksteme Europese besigheidsomgewing te dien. 'n PESTE analise openbaar dat Europese integrasie drastiese politieke, ekonomiese, sosiale, tegnologiese en omgewingsveranderinge teweegbring. Dit het op sy beurt weer gelei tot n dramatiese impak op die kompeterende faktore in die eksteme Europese omgewing. In 'n mededingingsontleding van die impak van die belangrikste dryfkragte op Porter se Vyf Kragte sal die winsgewindheid van die Europese omgewing ook hieruit aangedui word. Generiese sleutelsuksesfaktore word afgelei uit die PESTE analise, dryfkragte en Porter se Vyf Kragte. Operasionele doeltreffendheid, die vermoë om te innoveer en die Europese vaardigheid in die bestuur van internasionale diversiteit sal 'n volgehoue mededingingsvoordeel in die Europese omgewing verseker. Die bestuur van internasionale diversiteit is 'n kern element van die Europese bestuursmodel. Die vermoë van die Europese bestuurder om 'n diverse groep van verbruikers, besigheidsomgewings, kommunikasie en gedragstyle oor verskillende lande heen suksesvol te hanteer, word beskou as Europa se sterkpunt. Die volgehoue kompeterende voordeel van organisasies in die komplekse Europese omgewing is opgesluit in die vermoë om diversiteit inherent daarin te kan integreer. Eerstens sal die vermoë om die diversiteit inherent in die gefragmenteerde operasionele strukture regoor die verskillende lande heen te integreer, lei lot optimisering van operasionele doeltreffendheid as 'n generiese sleutelsuksesfaktor. Tweedens sal die vermoë om die diversiteit van die werkers te integreer deur die inherente waarde van diverse kennis en ondervindinge vas te vang, sinergiee bewerkstellig. Dit sal ook die vermoë om te innoveer bevorder. Laasgenoemde is die tweede sleutelsuksesfaktor. Hul standaard benadering in die hantering van internasionale diversiteit blyk nadelig te wees vir die VSA se multinasionale organisasies wat in ontwikkelende lande meeding om verbruikersmarkte van miljoene. 'n Paradigmaskuif word benodig om 'n wêreldwye mededingingsvoordeel te bereik. Dit blyk voorts dat die gebrek aan ondervinding in die hantering van internasionale diversiteit ook die innoverende vermoë benadeel het. Multinasionale organisasies in die VSA het begin om komponente van die innoverende waardeketting uit te kontrakteer om innovasie van eksterne bronne af te verkry. Europese multinasionale organisasies pas 'n globale benadering toe wat die aspirasies van 'n globale strategie kombineer met die aanpassing van besigheidsaktiwiteite uniek tot die plaaslike omstandighede. 'n Literatuurstudie wys duidelik uit dat die ondervinding van Europese Unie organisasies in internasonale markte tot 'n mededingingsvoordeel lei. Europese integrasie skep geleenthede vir organisasles in die Europese Unie om waardekettings regoor Europa te kannoniseer en om operasionele doeltreffendheid te veseker. Die praktiese navorsingsprojek wat by die Henkel Groep in Dusseldorf, Duitsland afgelê is, het 'n strategiese passing met die eksterne omgewing aangetoon. Aanbevelings is gemaak om die gefragmenteerde prosesse van Henkel Travel Management met die strategiese doelwit van die Henkel Groep te vereenselwig. Verbetering van operasionele doeltreffendheid ooreenkomstig beste standaarde sal bedryfswins aansienlik verbeter. Organisasies in die VSA het gemiddeld reeds optimale doeltreffendheid bereik deur die globale benadering in die rasionalisering van waardeketting aktiwiteite. Hulle fokus nou op die verbetering van innovasie om groei te verseker. Organisasies in Europa behoort te investeer in die verbetering van hul innoverende bevoegdheid. Hierdie kritiese geleentheid om 'n mededingingsvoordeel te verkry is hoogs onbenut. Markleierskap kan verkry word deur stimulasie van innovering met die inkorporering van diverse kundigheid uit die verskillende kulturele agtergronde van werknemers in die Europese omgewing.

The primary objective of this study was to identify and investigate the main restrictions automation suppliers encounter when attempting to promote and sell their products into the local Vaal Triangle manufacturing industry. Through the literature study that was conducted, a general investigation into the supply chains of some of the most prominent manufacturing industries within the geographical demarcation were analysed. Two manufacturing industries were chosen namely Sasol and Rand Water. The different criteria upon which they qualify their suppliers were identified and the reasoning behind it discussed. The identified criteria included product compliance restrictions; commercial restrictions as well as limitations placed on suppliers by the consumer themselves where suppliers are restricted to only a few per product or service. The commercial restrictions were identified as the only restrictions the supplier has total control over and for this reason, was investigated in detail. These commercial restrictions included the supplier's NOSA, ISO and CIDB rating, as well as their BBBEE status. After the literature review, an empirical study was conducted by making use of a questionnaire which was developed alongside the conduction of the literature study. This questionnaire was sent out to the top management of the identified local automation suppliers to be filled out. The completed questionnaires were analysed by the Statistical Consultation Services of the North-West University (Potchefstroom campus). After the reliability and validity of the questionnaire had been determined, the basic demographical information of the respondents was analysed. An assessment of the 12 constructs measured in the study was done and the relationships between the demographic variables and the constructs were identified. Following the detailed analysis, conclusions on the demographic information of the respondents as well as between all the demographic variables and the constructs measured which had practical significance were discussed. Practical recommendations regarding compliance to the commercial restriction studied were made. The success of the study was determined mainly based on the achievement of the primary and secondary objectives. The study concluded by making suggestions for further research on the topic at hand.
Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2011.

This diploma thesis is dealing with elaboration of a complex business plan, which main goal is its feasibility in practice. This plan is concerning with Seedea, s.r.o. company and its individual project, which arches over. In the first part I show a cross-section of theoretical basement, on which I elaborate my knowledge in analytics and practical part. Practical part is directly focused on elaboration of business plan itself, where the main emphasize is placed on feasibility in practice.

The main objective of this thesis is to execute a marketing audit of IMI Hydronic Engineering at the Czech market in order to identify problem areas and opportunities, define key performance indicators (KPI) and follow recommended procedures to improve marketing performance of this company and increase the efficiency of the company as a whole. Marketing audit is a comprehensive analysis of the company and its surroundings, which does not contain only simple analysis of the current situation of the company but also the draft measure. Marketing audit in this thesis is carried out based on the methodology described in the theoretical part and consists of the analyses of six interrelated parts. The first part of the audit (audit of marketing environment) analyzes the external environment of IMI Hydronic Engineering realized through PESTLE analysis and Porter's five forces analysis. The following five sections are focusing on internal environmental audit of this company. These parts of the audit are: audit of marketing strategy, audit of marketing, audit of marketing systems, audit of marketing productivity and audit of marketing functions. The results are summarized in complex SWOT analysis. Recommendations, proposals for amendments, strategies, objectives and KPIs are listed in the conclusion.

Diplomová práce je zaměřena na analýzu vybraného podnikatelského subjektu. Na základě zkoumaných analytických metod vnějšího a vnitřního prostředí podniku je zhodnocena celková situace podniku. V závěru práce jsou uvedeny návrhy a doporučení na zlepšení stávající situace.

The aim of the thesis is to make a strategic analysis of the newly opened private school by University of Economics, Prague. For analysis of external environment is used PEST model and Porter's model of Five Competitive Forces. Special attention is paid to description of Czech-MBA-schools market. Internal environment is described by analysis of company's resources. Outputs from partial analyses are summarised in SWOT analysis. SWOT analysis serves than for formulation of strategic recommendation to ISBM.

This master's thesis deals with strategic management. The aim of this work is to implement a strategic situational analysis of a particular company, using the methods described in the theoretical part. The thesis mainly focuses on the company's key successful factors which will be extrapolated from the strategic situational analysis. It is divided into two parts. The theoretical part presents basic concepts of strategic management, further methods used for strategic situational analysis and technique for evaluation and selection of the strategy. In practical part, described methods are applied to the selected company, in this case to the elementary school.

The goal of this thesis is to assess the options of further developement for the company D.I.S., spol. s r.o.. It analyses the effectiveness of the company using financial analysis and other instruments, furthermore it analyses the situation in the building industry. Based on the analyses there are recommandations for further developement.

The aim of this master´s thesis is to prepare a business plan of a new cafe. On the basis of results of the business plan it will be decided whether the project is viable and the investment is profitable. The thesis is divided into two main parts - theoretical and practical. The theoretical part consists of an explanation of basic concepts associated with entrepreneurship, an explanation of steps leading to set up new business and a characteristic of key parts of the business plan. In the practical part various analytical methods are undertaken, for example, PESTEL analysis, Porter's five forces analysis, competitor analysis and customer analysis. The financial plan includes, among others, calculation of financial ratios or investment evaluation techniques. The information acquired from the all parts of the business plan is summarized in the SWOT analysis.

The subject of this diploma thesis is creation of business plan for founding a company, whitch focuses on production and selling trio-flavor protein powder. In first part of this thesis, I focused on theory. In second part can be found all kinds of analysis, for example competition, market research, to be sure we are entering right market. In final part there is calculation for product, financial plan and so on, where from all relevant information will be decided, if the company is realisable.

This Master's thesis is focused on business plan for creation of a gastronomic portal. Thesis describes whole project from the very beginning – creation of an e-shop, over customer acquisition and upgrades of the portal in order to have complete internet portal, which will assure customer care for all gastronomic subjects. The thesis consists out of two major parts, theory and practical part. Used metods and terms are described in first part. Practical part benefits from strategic analysis and describes solution of given problem.

This thesis deals with the analysis of VENTILÁTORY, s.r.o. 2013-2017. The selected methods of economic and strategic analysis evaluate the internal and external environment of the company and its financial situation. Based on the results obtained from the analyzes, measures have proposed that lead to the improvement of the identified status.

The aim of the thesis is a strategic analysis of division Turbo in the company ČZ a.s. on the Russian market. This will be achieved by mapping the current strategy - the vision, mission and objectives and using the external macro, industry and micro analysis. There will also be used an internal SWOT analysis by identifying the strengths and weaknesses of the company, their opportunities and threats. For complex output will also be prepared a financial analysis of ČZ a.s. The outcome will be the analysis of the current situation and the measures that a company should introduce to achieve more efficient trading on the Russian market.

The aim of the thesis is a strategic analysis of division Turbo in the company ČZ a.s. on the Russian market. This will be achieved by mapping the current strategy - the vision, mission and objectives and using the external macro, industry and micro analysis. There will also be used an internal SWOT analysis by identifying the strengths and weaknesses of the company, their opportunities and threats. For complex output will also be prepared a financial analysis of ČZ a.s. The outcome will be the analysis of the current situation and the measures that a company should introduce to achieve more efficient trading on the Russian market.

In the United States, 20% of newly established small businesses, including small businesses in the life insurance industry, fail within 2 years, and over 50% of them fail during the first 5 years. The purpose of this multiple case study was to identify and explore the strategies that life insurance brokerage owners use to sustain business operations beyond 5 years. Porter's 5 forces model served as the conceptual framework for exploring this subject matter. Owners of 3 separate small life insurance brokerage firms in Texas, who sustained their businesses beyond 5 years, participated in semistructured interviews. A secondary source of data was relevant company documents. Methodological triangulation and member checking assured the reliability and validity of the interpretations. Through thematic analysis and supporting software, 5 themes emerged: exceptional customer service, relationship-building, efficient promotional strategies, regular training of salespersons, and hiring the right employees. The application of the findings of the study could contribute to positive social change by reducing unemployment and thereby catalyzing an economic environment supporting employees, families, and communities.

The thesis is focused on developing a business plan, specifically the proposal to extend the product range in a small company XY spol. s.r.o. which is focused on developing, manufacturing and servicing of electronic equipment. The first part is focused on the theoretical background necessary to create a proposal, the second part contains a complex analysis of the company and the final section presents specific proposal to extend the product range in the mentioned company.

This diploma thesis is concerned with a comprehensive analysis of ZETOR TRACTORS a.s. company. The main goal and mission of the analysis is to depict an actual stage of the company by some procedures and methods from the financial statements and the strategy and financial analysis, and on the basis of these analysises suggest some solutions and recommendations, which could be the subject matter towards improvement of the current situation in the future.

This diploma thesis deals with the issue of customer's satisfaction with the offered services and products of Lakeview café. The thesis is divided into three main parts. The first one describes basic concepts related to the topic. The following analytical part of the thesis will deal with the current situation in the company from customer's point of view, based on the data collected from the questionnaire survey. In the third phase, suggestions and recommendations are presented to increase the satisfaction of visitors of the café in the area of the offered products and services.

In the theoretical part of this diploma thesis I will explain basic keywords for understanding the entire work. I would like to explain here the related theory of the electricity market in the Czech Republic and strategic analysis of the external environment. Also here will be indicated and introduced basic energy terms, composition of the electricity prices, history of the electricity market opening, activity of the Energy Regulatory Office and details of the price calculator. Further I will focus on description of the specific external analysis tools. In the practical part of this work I will characterize the whole industry, perform strategic analysis and compare specific suppliers of electricity to households.

This thesis focuses on developing a business plan to establish a subsidiary dealing with traffic engineering signs. The introductory part deals with the theoretical work, concepts and methods which will be directly applied in the following sections. Analytical part is focused on the individual analysis of the external and internal environment, a description of the parent company, especially after the financial costs incurred and contains a summary analysis describing the position in the marketplace. The final section contains a selection of the legal form of the founding companies, business and financial plan, risk management, schedule and evaluation of the business plan.

Small and medium enterprises (SMEs) participation in the Nigerian oil and gas industry has remained low despite their importance in income generation, employment, local capacity building, and poverty eradication. The purpose of this multiple case study was to explore the strategies SME owners use to improve profitability in the Nigerian oil and gas industry. The target population consisted of 5 business owners who had successfully managed SMEs in Warri, Delta State, Nigeria for more than 5 years. The resource-based view and Porter's 5 forces of competition served as the conceptual framework for the study. Data collection was through semistructured interviews and review of company documents to triangulate the data. Data analysis included transcription, coding, querying, interpreting and reporting the themes, and the use of member checking strengthened the trustworthiness of interpretations. Findings suggested themes of low-cost strategy, knowledge of the business environment, competent personnel, collaborative partnerships, integrity, and financial management. These findings may contribute to positive social change because SME business leaders could use low-cost strategies, hire competent personnel, collaborate with other partners, and demonstrate integrity in financial management. Doing so may improve profitability, generate employment, reduce poverty, and enhance standards of living.

inancial analysis is an essential element when assessing a firm's growth. It helps to reveal current and also future development of particular economical index thus giving basis for operative and strategic management. I have concetrated on the financial analysis of a company called STAREZ-SPORT,a.s. And it is divivided into theoretical and practical part. Using technical literature I have tried to compile all the fact of this issue in the theoretical part. Then I have performed specifically the company's analysis using chosen index.